All Roads Lead Back to Home: Media Maven Turned Recipe Developer, Alex Hill ’10 Changes The Game in Food Creativity

Alex Hill ‘10 has successfully combined her education in PR and marketing with her passion for food. Despite her parents’ initial discouragement of her culinary dreams, Hill pursued her love for cooking and started a food blog in 2017.

With early beginnings of being in the kitchen, it was no doubt that Hampton Alumna Alex Hill ‘10, would make a complete 360 and find her way back to her roots. Meet Alexandra Hill, a PR and Media maven turned recipe developer and now the host of Spice Spice Baby on Tastemade. Alex fell in love with food early on in life from watching her mother in the kitchen. “My mom taught me how to cook and was so effortless in the kitchen. And I really just took a liking to that. Like, I wasn’t the kid in sports, like when I was attached to my mom when I was younger.” Alex initially wanted to pursue culinary school out of high school; however, with her mother’s guidance, she followed the path of a four-year school, ultimately Hampton University. Alex earned her Bachelor of Arts in Public Relations and Marketing from Hampton University and thrived in her studies, but the deep desire to create food still rang in her heart. So, in 2017, Alex started a passion project food blog called “Just Add Hotsauce,” which later blew up to an astounding 70K followers on Instagram and an international reach of millions of food enthusiasts worldwide.

As a self-proclaimed Recipe Developer, Alex approaches food in an easy and attainable way for her viewers. “I think that’s what a lot of people always say. Like, you make cooking seem easy and fun. And, like, that’s my goal because I know my audience is black women, and it’s a majority of black women. And between the ages of 27 and 40. And, you know, they’re looking for food that are recipes that are easy and like still flavorful and like if, even if you’re a single girl or a mom or a divorcee like you guys are all going to cook my recipes because you, you find it like attainable and stuff like that. So that’s what I pride myself on my recipes.”

With aspirations of creating a cookbook and cooking show, the future is very bright for Alex Hill as she is now the host of Spice Spice Baby on Tastemade. “I mean, you know, you, like, you manifest, and your dream, and you write down the recipe, or you write down like what you want, and your journal, and you pray, and all of those things. Like, did I know it was going to come this year? No, but did I know it was going to happen to me? Yes. Because that is how much I have faith in myself and God and like in my manifestation.” Becoming a household name and in every woman’s home is one of Alex’s top priorities in her dreams, coming to fulfillment.

When we asked Alex how Hampton University has impacted her career, she shared, “Like, I think it’s so important to go to HBCU, to experience HBCU homecoming, to have friends that went to A-H-B-C-U. Like it was the most important and best decision of my life, if I did not go to Hampton, I would not have the network or the friends I have, like though those are my sisters, um, and my brothers.”

In sharing her last sentiments, Alex offers to those with a dream deferred, “You’re still a creative even if you’re not creating right now. And I think that’s important because life happens, and life is messy, and life is life. And so it’s kind of like always remember like, just because you took a pause does not mean you’re not a creative anymore.”

We hope that others will see Alex as an example of how life brings all things full circle and that your dreams never stop until you’ve completed your mission.