Toolfair 2027

www.toolfair.info

#toolfair

2027 MEDIA PACK

A HANDS-ON SHOWCASE OF TOP BRAND TOOLS

GET CLOSER TO CUSTOMERS

The Toolfair tradeshows are a series of regional events around the country where tradespeople come to see new products and services firsthand. It enables exhibitors to meet new customers face-to-face and demonstrate the benefits of their products in a dynamic hands-on environment.

Each show primarily targets tradespeople living within an hour and a half of the venue. For the visitor this reduces the number of working hours lost, with travelling time and costs kept to a minimum.

4TH & 5TH FEBRUARY 2027

4TH & 5TH MARCH 2027

22ND & 23RD APRIL 2027

20TH & 21ST MAY 2027

21ST & 22ND OCTOBER 2027

17TH & 18TH NOVEMBER 2027

UNIQUE TRADE

21K+ VISITORS

across the six shows

NEW TRADE

14K VISITORS

in the last 12 months

245K

COMBINED CIRCULATION EVERY MONTH

The tradeshows are organised by the UK’s leading range of building titles and the visitor demographic aligns closely with that of the readers of Professional Builder, Professional Electrician and Professional Heating & Plumbing Installer.

They are actively working tradespeople, keen to see new products firsthand. They depend on quality tools and equipment to enhance the efficiency of their work.

MARKETING The regional focus of the events is at the core of its main marketing platforms. Extensive regional email campaigns are sent to the readers of Professional Builder, Professional Electrician and Professional Heating & Plumbing Installer as well as previous visitors and third party trade data.

The regional databases for each show average at about 35,000 tradespeople and each event campaign consists of over twenty emails to those databases, over a ten week period leading up the show. Content includes exhibitorspecific highlights to promote their new products and show offers.

3.4M

DELIVERED MARKETING EMAILS in a 12 month period

32%

AVERAGE OPEN RATES

2.2M

SOCIAL MEDIA CAMPAIGN VIEWS in a 12 month period

Continuing the regional effectiveness of the marketing, Facebook and Instagram ad campaigns enable a further connection to tradespeople local to the venue. They are also set to reach a younger demographic who might not have previously visited the event.

The campaigns views across all six shows is over 2,200,000.

All social media platforms including Facebook, Twitter, Instagram and Linkedin are used to individually promote exhibitors, both in the lead up to the show and on the day. They are encouraged to supply key information about deals, product launches and general plans for the show, to enable further promotion. Special offers are also promoted in pre-show Discount Voucher book that also includes incentives such as free bacon rolls and free Professional Builder T-shirts.

The core regional marketing is further boosted on a national level through wider channels, highlighting the whole schedule of events rather than specific shows. We work closely with selected trade influencers to promote the benefits of attending the events to new audiences in new formats.

n a m r u B Alex viking’ ey l l a v e h ‘t

A high impact advertising campaign, backed up with editorial features, also runs continually in Professional Builder, Professional Electrician, Professional Heating & Plumbing Installer, Professional Builders Merchant, Professional Housebuilder and Property Developer and Local Authority Building and Maintenance. This alone has an annual reach of over 1,500,000 tradespeople.

Tibb y g h Sin 1.5M

MAGAZINE REACH

in a 12 month period

MARKETING OUTREACH SUMMARY Last 12 Month Period

TOTAL DELIVERED MARKETING EMAILS Average open rates - 32%

3,455,238

TOTAL SOCIAL MEDIA CAMPAIGN VIEWS Instagram/Facebook activity targeting 1840 age group

2,232,687

NATIONAL PRINT ADVERTISING REACH Ad campaigns in Professional trade titles

1,537,392

REGIONAL PRINTED NEWSLETTER CAMPAIGN Targeted inserts to local tradespeople

144,000

TRADE OUTLETS MERCHANDISED Point-of-sale promotion in builders merchants

3,982

7,373,299 Total Annual Trade Touchpoints

STAND PRICES SIZE

WITH SHELL SCHEME

SPACE ONLY

3 X 2 metres

£1,410

£1,290

3 X 3 metres

£2,115

£1,935

3 X 4 metres

£2,820

£2,580

3 X 5 metres

£3,525

£3,225

3 X 6 metres

£4,230

£3,870

RATES Shell scheme £235 per m2 / Space only £215 per m2

CONTACT DETAILS Colin Gale

Luke Bailey

colingale@hamerville.co.uk 07971 555528

lukebailey@hamerville.co.uk 07900 245978

Dan Ridge

Craig Jowsey

danridge@hamerville.co.uk 07551 011847

craig@hamerville.co.uk 07900 248102

Hamerville Media Group, Regal House, Regal Way, Watford, Herts, WD24 4YF