A HANDS-ON SHOWCASE OF
TOP BRAND TOOLS
GET CLOSER TO CUSTOMERS
The Toolfair tradeshows are a series of regional events around the country where tradespeople come to see new products and services firsthand. It enables exhibitors to meet new customers face-to-face and demonstrate the benefits of their products in a dynamic hands-on environment.
Each show primarily targets tradespeople living within an hour and a half of the venue. For the visitor this reduces the number of working hours lost, with travelling time and costs kept to a minimum.
UNIQUE TRADE VISITORS
NEW TRADE VISITORS
The tradeshows are organised by the UK’s leading range of building titles and the visitor demographic aligns closely with that of the readers of Professional Builder, Professional Electrician and Professional Heating & Plumbing Installer.
They are actively working tradespeople, keen to see new products firsthand. They depend on quality tools and equipment to enhance the efficiency of their work.
The regional focus of the events is at the core of its main marketing platforms. Extensive regional email campaigns are sent to the readers of Professional Builder, Professional Electrician and Professional Heating & Plumbing Installer as well as previous visitors and third party trade data.
The regional databases for each show average at about 35,000 tradespeople and each event campaign consists of over twenty emails to those databases, over a ten week period leading up the show. Content includes exhibitorspecific highlights to promote their new products and show offers.
3.4M
Continuing the regional effectiveness of the marketing, Facebook and Instagram ad campaigns enable a further connection to tradespeople local to the venue. They are also set to reach a younger demographic who might not have previously visited the event.
The campaigns views across all six shows is over 2,200,000.
All social media platforms including Facebook, Twitter, Instagram and Linkedin are used to individually promote exhibitors, both in the lead up to the show and on the day They are encouraged to supply key information about deals, product launches and general plans for the show, to enable further promotion. Special offers are also promoted in pre-show Discount Voucher book that also includes incentives such as free bacon rolls and free Professional Builder T-shirts.
The core regional marketing is further boosted on a national level through wider channels, highlighting the whole schedule of events rather than specific shows. We work closely with selected trade influencers to promote the benefits of attending the events to new audiences in new formats.
A high impact advertising campaign, backed up with editorial features, also runs continually in Professional Builder, Professional Electrician, Professional Heating & Plumbing Installer, Professional Builders Merchant, Professional Housebuilder and Property Developer and Local Authority Building and Maintenance This alone has an annual reach of over 1,500,000 tradespeople.
Last 12 Month Period
3,455,238
Instagram/Facebook activity targeting 1840 age group 2,232,687
Ad campaigns in Professional trade titles
1,537,392 144,000 3,982
7,373,299
3 X 2 metres
3 X 3 metres
3 X 4 metres
3 X 5 metres
3 X 6 metres
£1,935 £2,580 £3,225 £3,870