Schwarzkopf Professional’s BLONDME/Hooker & Young

x

PARTNERS IN CRAFT IN ASSOCIATION WITH

kzrawhcs.www mo.corpfpok

x

“At Schwarzkopf Professional, we’re proud to provide our salons with the tools, inspiration and support they need to make their businesses as successful as they can be. We know that blondes make up the majority of colour services in salons nationwide –and provide the biggest profit opportunity – which is why we’re so excited to have revamped our superior BLONDME range. With the extended assortment, enhanced packaging, and renowned formulas, we’re able to empower colourists with the very best products on the market to achieve flawless results for every client.

As creative pioneers, Hooker & Young have been instrumental in showcasing the diversity of blondes and the power of the range. In this special supplement, we’ll be sharing their latest stunning collection, and providing some extra insight into how they achieved the looks. We know you’re going to be seriously inspired, and hope it motivates you to get creative with BLONDME. As your partners in craft, we’re here to help you drive business and be the best at what you do. We can’t wait to see what you create!”

JULIAN CRANE GENERAL MANAGER, UK & IRELAND SCHWARZKOPF PROFESSIONAL

“We were so excited to get hands-on with BLONDME for this shoot. It’s a range we use and love every day in the salon, but getting to push the products in an editorial capacity gave us the opportunity to get even more creative. We wanted to showcase the full potential of the range and the diversity of results available and hope that everyone loves the images as much as we do.”

GARY HOOKER & MICHAEL YOUNG

welcome

Authority in Blonde

Schwarzkopf Professional is taking its high-performance Bonding Technology to the next level, allowing hairdressers to step up their blonding skills with the revamped BLONDME colour line.

Addressing the diverse needs of blondes, BLONDME has taken it's Bonding Technology to the next level with a new Anti-Metal Bond Protection Technology, enabling hairdressers to master any blonde challenge. This results in the most stunning blonde looks for every individual client and proves that, with BLONDME, there is a blonde for everyone irrespective of skin tone, hair colour, age, gender or lifestyle.

Blonde is BIG

DID YOU KNOW? Blonding services make up over 60% of a salon’s colour revenue which is why YOU NEED to work with the very best blonding system! Step up Schwarzkopf Professional’s BLONDME colour range, which has been revamped to provide you with fantastic innovation and the powerful performance you require, with new and improved lightening and colouring products to make your salon THE premium blonde expert.

Lowdown on the Lighteners

Schwarzkopf Professional’s BLONDME new and improved lightener portfolio with integrated Anti-Metal Bond Protection.

BLONDME Premium Lightener 9+

Improved high-performance powder lightener with less swelling and great lift.

BLONDME Clay Lightener

Optimised clay lightener specially designed for freehand techniques.

BLONDME Precision Lightener

NEW swell-control lightener for precise regrowth services, with up to 7 levels of lift.

BLONDME Bleach & Tone

Lightener additives for lightening and neutralising in one simple step.

Cue the Colouration

Schwarzkopf Professional’s BLONDME new and improved colouration portfolio with integrated Anti-Metal Bond Protection.

BLONDME Pastel Toning

Nine intermixable pastel toning shades designed to enhance and neutralise hair bases 8–10.

BLONDME Deep Toning

Five intermixable deep toning shades designed to enhance hair bases 5–8.

BLONDME Blonde Lifting

Six high-performing lifting shades for up to 5 levels of lift and toning in one step.

BLONDME Lift & Blend

Six lifting and white blending shades for mature blondes, with up to 4 levels of lift.

Damage Limitation

Schwarzkopf Professional ’s Dual Bond System.

BLONDME Technology

The Dual Bond System, integrated in all BLONDME colour and care products, helps to reduce the damage on all levels. It protects the bonds during chemical processes and helps to create new bonds with the dedicated in-salon and at-home care ranges. The Dual Bond System will give you maximum confidence during colouring and lightening and delight your clients with their perfect blonde time and time again!

Colour – NEW Anti-Metal Bond Protection

The integrated Anti-Metal Bond Protection Technology in all BLONDME colour and lightening products creates a protective layer around the hair bonds for minimised hair breakage. Combined with a new biodegradable Anti-Metal Agent that captures and neutralises metal ions in the hair, it further mitigates hair breakage and optimises the colour result. It means no bonding additives or anti-metal treatments are needed, which saves the all-important time and money in your daily salon business.

In-Salon & Home Care – Bond Creation

3D Bond Creation Technology in all BLONDME in-salon care products creates new 3-dimensional bonds and stabilises the hair structure for long-lasting strength and suppleness.

• Fully Vegan Colouration formulas.

• The new Lightener packaging for safer and easier handling is fully recyclable.

• The colour tubes are made of 100% recycled aluminium and plastic, 93% recycled cardboard and are fully recyclable.

And to further reduce the footprint, Schwarzkopf Professional has removed the measuring scoop out of the lighteners, saving up to 50 tonnes* of plastic per year. ( Fun fact: this is equivalent to 1 Adult Humpback whale or 66 Formula 1 racing cars). There is now a reusable scoop which is 100% recycled material, 100% recyclable material and comes in 99% FSC recyclable packaging.

*Numbers are calculated on the estimated quantities sold in 2023 for Schwarzkopf Professional overall lighteners

Alongside being dedicated to the diverse needs of blonding , Schwarzkopf Professional is also committed to reducing the brand’s environmental footprint.

Cover All Blonde Bases

Schwarzkopf Professional delivers BLONDME looks and services enabling you to become The Authority in Blonde! At your fingertips are 8 key BLONDME looks and techniques crafted by renowned international blonde colourists that will allow you to translate e very blonde challenge into a salon service, impressing your clients and fuelling your creativity.

BLONDE CHALLENGE 1: How to achieve the clearest blonde whilst keeping even the most delicate blonde hair healthy?

Look: Platinum Bounce Technique: Back-to-back foils

Hair Artist: Keya Neal (@keyaartistically) –“My world opened up when I realised that blondes could live on any skin tone when we change the temperature.”

BLONDE CHALLENGE 2: How to achieve the clearest blonde on even the darkest bases?

Look: Platinum Purity Technique: Back-to-back foils

Hair Artist: Emre Ayaksiz (@emreayaksiz) –

“I have always taken my inspiration from my clients - matching their own desires with the latest trends is truly inspiring!”

BLONDE CHALLENGE 3: How to lighten the smallest regrowth area, for seamless blonde results?

Look: Regrowth Blonding Technique: Root application

Hair Artist: Maggie Hancock (@maggiemh) –“What fascinates me about BLONDME is its incredible ability to lift even the darkest levels of hair extremely light while maintaining the hair’s integrity.”

BLONDE CHALLENGE 4: How to create an illuminated blonde?

Look: Melted Balayage Technique: Freehand technique

Hair Artist: Natan Correia (@natancorreia) –“I never stand still; I love being progressive and to re-invent the craft. It’s not just about the creative process and mastering new techniques, it’s also the exchange and progress amongst colleagues that keeps me going.”

BLONDE CHALLENGE 7: How to create bespoke blonde colour results?

BLONDE CHALLENGE 5: How to lift natural blonde while blending white hair in one step?

Look: Peach Balayage Technique: Freehand technique

Hair Artist: Josie Vilay (@josievilay) –“I love that BLONDME gives me all the tools I need to succeed behind the chair. If you love how effective the lightener is you need to try out the whole range!”

BLONDE CHALLENGE 6: How to create soft, natural blonde touches on light hair?

Look: Weaved-in Blonde Technique: Classic highlights

Hair Artist: Danilo Bozic (@danilo.bozic) –What fascinates me about blonde is it will never go out of style.”

Look: Grey Blonding Technique: Root application

Hair Artist: Arjan Bevers (@arjanbevers) – “Blondes have more fun! It’s the ultimate colour of summer, of sexiness and self-confidence.”

BLONDE CHALLENGE 8: How to spice up any blonde?

Look: Pastel Blonde Technique: Pastel toning

Hair Artist: Lesley Jennison (@lesleyjennison) – “I absolutely love that the whole BLONDME portfolio covers literally everything you could possibly need when colouring in the world of blonde.”

Boost your BLONDE Knowledge

Deep dive into the world of Blonding

COURSE 2

All About… BLONDME ESSENTIAL

COURSE 1

The Blonde Expert

EXPERT

If you want to hone your craft and develop your status as the ULTIMATE blonde specialist then this course is for you…

Over the course of two days of live demonstrations and practical workshops, you’ll develop your technical know-how and product proficiency to become an expert in all things blonde… and boost your colour business in the process.

Schwarzkopf Professional know that blondes have their own unique challenges, qualities, and quirks, and in this course, will help you become a true blonde boss offering next level skills and services across a full spectrum of blonde looks.

Duration: 2 days

Investment: £450

Ambassador-led: Tim Scott Wright www.rdr.link/HAG013

Make sure you’re creating the most current and commercial looks with a one-day refresher on blonding with Schwarzkopf Professional.

This dedicated one day theory session will explore both BLONDME and IGORA blonding products, with a closer look at the patented bonding technologies and how they empower you to create beautiful blondes with confidence.

You’ll learn which products to use and when, as well as the latest trending shades, placements, and techniques – plus, how to recommend and retail the all-important aftercare for dazzling, healthy blondes.

Duration: 1 day

Investment: £150 www.rdr.link/HAG014

Explore the full, holistic BLONDME product portfolio online, including all the new looks, services and Ambassador tips & tricks: schwarzkopfpro.com/blondme

“REVERIE IS A MOMENT OF CALM - A DREAMLIKE STATE OF MIND, BEING LOST IN YOUR OWN THOUGHTS. THERE’S A REAL VULNERABILITY TO THE PICTURES – AN ETHEREAL QUALITY, WHILST APPEARING STRONG AT THE SAME TIME. CAPTURING STRENGTH THROUGH BEAUTY WAS A PROCESS THAT REQUIRED MUCH THOUGHT TO ENSURE WE GOT IT JUST RIGHT.”

The search to find the cast for Reverie was quite specific – innocence, vulnerability and ethereal beauty.”

“Working with the BLONDME range allowed us to create the most beautiful blondes with precision lightening and tone.”

“The styling has a neo-Victorian influence with raw unfinished edges portraying a feeling of fragility.”

Except for three models – all of the looks were lightened and toned using soft pale tones from the BLONDME palette. We wanted the hair to have a translucency to it, void of colour and illuminated by light.”

THE MOOD ON THE DAY OF THE SHOOT WAS SET TO A SPECIFIC SOUNDTRACK IN ORDER TO CREATE THE PERFECT AMBIANCE IN THE STUDIO. IT’S SO IMPORTANT TO GET EVERY ELEMENT RIGHT IN ORDER TO NAIL THE BRIEF. YOU CAN ALWAYS FEEL IT WHEN SOMETHING MAGICAL IS HAPPENING – THE MOOD ON THE DAY WAS PERFECT FROM START TO FINISH, EVERYTHING FLOWED AND FELT EFFORTLESS WHICH SHOWS IN THE PICTURES.”

“THE HAIR FEELS DELICATE AS THE LIGHT PASSES THROUGH.”

“THE MAKE-UP HAS A BARELY THERE LOOK WHICH HELPED TO CAPTURE PURITY AND INNOCENCE IN THE FINAL PICTURES.”

everie

“Schwarzkopf Professional are the perfect partners for us –they’re a brand who are at the forefront of innovation and creativity, ultimately allowing our team the room to grow whilst also offering them an amazing platform to be creative.”

“It’s so rewarding to see hairdressers bring Schwarzkopf Professional product innovations to life through beautiful creative work – like this collection from our ambassadors Hooker & Young. Seeing them use our BLONDME range to produce such

stunning colour results is massively inspiring and shows the significant power of the products. It’s always exciting to see our salons and their teams bring to life their creative projects, and we’re immensely proud to be their partners in craft.”

KAY BRADY, NATIONAL PPS MANAGER & EVENTS UK & IRELAND HENKEL BEAUTY CARE PROFESSIONAL

GARY HOOKER & MICHAEL YOUNG

Hair Gary Hooker and Michael Young Make-up Maddie Austin Styling Clare Frith Photography Michael Young

PARTNERS IN LEA PARTNERS IN LEA PARTNERS IN LEA PARTNERS IN LEA

IT’S OUR DRIVE AND COMMITMENT THAT PROPELS US FORWARD AS WE COMBINE PRECISE TECHNICAL KNOWLEDGE WITH CREATIVE FREEDOM AND SUSTAINABLE SALON PRACTICES TO CONTINUOUSLY SET NEW STANDARDS IN THE MARKET.

SO COME AND LEARN WITH US.

EXPERIENCE OUR CLASSES AND MEET OUR TEAM OF COMMITTED PROFESSIONALS.

A MULTI-SKILLED TEAM, DEDICATED TO THE CRAFT OF HAIRDRESSING, WHO WILL HELP AND SUPPORT YOU TO BECOME THE HAIRDRESSER THAT YOU WANT TO BE.

BOOK ONLINE FOR 2023

Scan me and ﬁnd out more

RNING RNING RNING RNING

www.ASKacademy.co.uk

For the Love of Lighteners

Big up your blonde skills with Schwarzkopf Professional ’s revamped BLONDME lightening products.

With blonde services responsible for over 60% of a salon’s colour revenue, it is essential that you bring your A-game when it comes to having the ultimate blonde confidence. Schwarzkopf Professional’s BLONDME lightening products have been revamped to help make your salon the go-to blonde location.

These new and improved lighteners have upgraded and integrated Anti-Metal Bond Protection Technology for great performance and minimised breakage, creating strong bonds for strong blondes.

The New Lightener List

BLONDME Premium Lightener 9+

Improved high-performance powder lightener with less swelling and great lift.

Outstanding lift with minimum hair breakage.

Up to 9 levels of lift. New formula with less swelling. Anti-yellow agents to neutralise warm undertones.

Suitable for all hair bases and techniques.

BLONDME Clay Lightener

Optimised clay lightener with Schwarzkopf’s unique soft-to-solid formula. Specially designed for creative freehand techniques like Balayage services.

Up to 7 levels of lift with minimised hair breakage.

No need for foils thanks to the Soft-to-Solid formula; the integrated Kaolin Clay transforms the texture from soft to solid once applied.

NEW BLONDME Precision Lightener

Swell-control lightener for precise regrowth services.

Swell-Control-Formula for minimised swelling. Up to 7 levels of lift with minimised hair breakage. Provides utmost precision for even the smallest regrowth applications.

Specially designed for precise on-scalp services, creating smooth transitions, making banding a thing of the past. Suitable for precise re-growth application with foils.

BLONDME Bleach & Tone

Your must-have lightener additives for lightening and neutralising in one simple step to achieve the perfect base.

All the lightening products come in upgraded packaging to be more sustainable by using recyclable and, where possible, recycled materials.

FOR MORE DETAILS VISIT: WWW.RDR.LINK/HAG027

New Additive B-MATT ADDITIVE

Lightening and neutralising in one simple step to create the perfect base. For exceptional, even, blonde results. Counteract any unwanted warm undertone.

Available in Violet, Ash and new Matt to counteract yellow, orange and red undertones.

Can be used with all BLONDME lighteners.