Managing your business, made easy
The ultimate guide to navigating the new beauty landscape 1
Contents
No more no-shows
Boss your business with Fresha
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10-11
Zero subscriptions. Unlimited possibilities.
Marketing made manageable
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12-13
Ditch paper and go online
Here’s why Fresha is right for your business
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Welcome The costs of running a beauty and wellness business are increasing at a rate that we’ve never seen before. This is the time to reduce your monthly outgoings and increase your client base. That’s where Fresha comes in. Fresha is the world’s #1 subscription-free booking software, made just for beauty and wellness businesses like yours. Unlike other software, with Fresha there’s no contract and no subscription fee. We offer you a way to manage bookings, scheduling and point-ofsale, all within one platform, for free. Our optional paid features can be turned on and off at any time. These include low-cost payment processing, marketing features, and attracting new clients from our online marketplace. We’ve helped over 80,000 business owners put their salons and barbershops in the spotlight. With the top spot on review sites like Capterra, we’re the industry’s most-loved platform
because of how easy we make it for you to attract, convert and retain clients. But how did we get there? Fresha is driven by feedback from businesses like yours, ensuring we’re constantly innovating to empower salon owners to tackle the biggest challenges they face today. That’s why we’re able to offer solutions like cancellation fees and deposits, a complete POS experience, CRM, integrated marketing and product inventory management. The Fresha platform takes care of it all for you: from bookings, to payments and product orders, to promotions and client engagement, all in the smoothest way possible. It doesn’t stop there: we’ve added over 45 upgrades to the platform in the last few months alone, and we’re only just getting started. Let’s grow together. William Zeqiri, Founder and CEO Nick Miller, Co-Founder and Chief of Product
More than 600 million appointments are booked through Fresha, in over 120 countries. Here’s why salon and spa owners continue to choose Fresha. 3
No more no-shows Tackle missed appointments and last-minute cancellations
No-shows and last-minute cancellations cost you time and money. But businesses using Fresha are able to reduce them by 89%, with a few simple but powerful tools. Have a clear cancellation policy Setting a cancellation policy is the first step to tackling no-shows. Our data shows that streamlining and automating your cancellation policy can help you save thousands.
89% fewer no-shows
when clients confirm appointments with their card using Fresha’s payment features
Take a full or partial deposit With Fresha you can customise the deposit per service, so you’re always protected in case of a no-show.
Deposits also help clients split the cost of their appointment — which often encourages them to spend more on the day, as part of the service has been already paid. Send automated reminders Help forgetful clients remember their appointment by setting up automated reminder messages. The number of reminders, as well as what channels and frequency you send them to your client base, can be customised on Fresha to fit your business and client base.
“Having a cancellation policy helped us beyond belief” Anil Salhan, founder of BLACC + BLOND in Birmingham, knows cancelled appointments can be a big issue for salons. “In the current climate cancellations are rife, so being able to set our own cancellation policy on Fresha has helped the business – not just to survive but to grow.” Anil has used Fresha to implement a cancellation policy, allowing clients 24 hours to cancel or reschedule without a fee being charged.
Anil says that “using Fresha is one of the best decisions we’ve made. They’ve thought about everything, allowing the business side of things to run itself. Fresha makes everything easier, and it allows me to focus on other areas of the business, and on the culture that we’re trying to create.”
“I can count on two hands the number of no-shows we’ve had in the last year. Having a cancellation policy has helped us beyond belief in such a testing time.”
BLACC + BLOND is an award-winning hair salon on Fresha
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Zero subs Unlimited p Join Fresha, the world’s #1 booking software for salons and spas. Scheduling. Payments. Marketing. All within one platform. Unlimited team members Invite your entire team to join your account and stay up-todate with their schedules Unlimited locations Manage multiple venues from one main account with no limitations Unlimited clients Track client history, take notes and keep them engaged with free integrated email notifications
Unlimited appointment bookings Get bookings 24/7 with realtime slot availability and fill your calendar overnight Unlimited product inventory Add unlimited products, generate orders and manage your online shop and stock inventory on-the-go Unlimited reporting and analytics Monitor how your business is doing with live dashboards and financial reporting.
Join Fresha today fresha.com/for-business
scriptions. possibilities. Loved by the industry
Rated 4.9 stars from over 1,200 reviews
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Ditch paper and go online You know all too well how running a salon means balancing lots of moving parts: bookings, service prices, payment processing, and more. But you can turn it from a tricky
balancing act into a setup that runs itself with one simple change: going online. You’ll save hours taking bookings on the phone and recording everything with pen and paper.
“I saved about £400 a month alone just by consolidating everything into Fresha” - Simon Finer, Decadence Hair and Beauty
41%
of bookings made online are done outside of business hours
Open 24/7, even when you’re not Taking your business online means closing time isn’t really closing time. Fresha acts as your own personal receptionist, taking bookings, selling products, and marketing to clients 24/7. Simon Finer, owner of Decadence Hair and Beauty, is all about offering the perfect hairdressing experience. With high ambitions for Decadence, Simon been perfecting his salon concept for over a decade, and Fresha has played a key part in helping them save money and improve efficiency.
“Fresha is the most user-friendly and easy to use. It’s easy for us to customise in any way we want to. Everything is at our fingertips.” Fresha’s booking system offers a range of features, and Simon is using these capabilities to ensure both his clients and his business benefit.
“I don’t think there’s one part of the system I haven’t used yet. We use everything in the salon, from the online shop to vouchers and memberships”
Fresha helped take Decadence Hair and Beauty online
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Boss your business with Fresha At Fresha, we want to help you grow your business, attract new clients and boost sales.
Check out how other salons are performing with Fresha
26%
more clients from the Fresha marketplace
20%
more sales on the day, when clients pay a deposit with Fresha payments features
392 %
payback when using Fresha’s marketing campaigns
12 %
higher retention per client, with Fresha’s ecosystem features
41%
of appointments are booked outside of business hours
Over 80,000 businesses and 250,000 professionals trust Fresha to power their business in over 120 countries worldwide with millions of appointments booked every month. 11
made manageable Sasha Trutneva, Tru Nail Art
Marketing
Marketing is one of the most important aspects of any modern salon — it’s how you get your name in the spotlight, build trust and establish yourself as an expert. With a digital home for your marketing plan, you can reach your clients quickly and easily: everything is kept in one place, with automation helping everything run smoothly. Automate to communicate Fresha’s marketing tools let you reach out directly to your clients with automated texts, emails and notifications to thank them for visiting, encouraging them to leave a review and requesting tips. With Fresha, you can also create automated campaigns to interact with new, regular and lapsed clients. Set up automatic birthday messages to show you care, and easily reward your clients at key times of the year with vouchers and promotions. Make social work for you We know social media plays a massive role in promoting your business and helping you stay connected with clients (and future ones).
a ‘Book Now’ button directly to your business page. Users can instantly book your services from your profile; and you can view how much business comes in this way with our built-in sales reports, so you never lose track of your performance.
“After each appointment, Fresha asks people to rate their experience. It’s great to see five-star reviews.” - Sasha Trutneva, Tru Nail Art
329% payback
when using Fresha’s marketing campaigns
Fresha’s integration for Facebook and Instagram allows you to add
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Here’s why Fresha is right for your business Fresha is the world’s largest, top-rated booking platform for beauty and wellness, trusted by millions worldwide. The world’s #1 booking software for beauty and wellness
Zero subscriptions. Unlimited possibilities.
Attract, convert and retain new clients with Fresha
The largest network of businesses and professionals, most-loved by the industry, top-rated independently.
The only subscription-free platform, with unlimited bookings, clients, notifications, team members, locations and much more.
Get your brand in front of millions of customers using Fresha to discover and book their next appointment.
Get the Fresha Partners app Download the Fresha Partners app on Google Play and App Store and start taking bookings in minutes!
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The world’s #1 booking software for beauty and wellness “Fresha has just made everything so simple. It has everything for you to manage your day-to-day.” — Stuart Ross, Stuart Ross Hair
“Our customers find it very easy to use Fresha. It’s really intuitive.” — Simon Finer, Decadence Hair and Beauty
“I use Fresha because it’s a 24/7 platform. If somebody wants to book an appointment, at 2:30 AM, they can do it.” — Ant Pytlinski, Pattern + Matter
Join Fresha today fresha.com/for-business