Issuu

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OCTOBER 2021

Professional OCTOBER 2021

t i ’ n i o D for the fame!

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O C T OB ER 2 0 2 1

ISSUE 09

Forty Finds & F.A.M.E

FOLLOW ME: @nicolashannon FOLLOW PRO HAIR MAG: @ProHairMag @ProHairMag

We welcome the F.A.M.E Team 20/21 to the pages of Professional Hairdresser this issue. It’s often considered the hairdressing stuff of dreams to make it onto the Fellowship for British Hairdressing’s hotly contended team but for the current incumbents that dream came true just before the pandemic put pay to any sort of industry normality! So when we got a call from F.A.M.E Team Mentors Gary Hooker and Michael Young with an idea to create something special in the magazine for the four members, supported by Schwarzkopf Professional, of course we wanted to help. So, meet the F.A.M.E Team 20/21, get to know them and see what they are creatively capable of in this issue. It may inspire someone in your salon team to try out for F.A.M.E in the future. On a more practical note, you are always telling us you want to see more new products and information about the latest launches from hair brands so your wish is our command and this issue we bring you ‘40 New Finds’. Delve into eight pages of shiny, new professional products as we look at the latest in everything from balms, brushes and blow dry kits to scrunchies, serums and sprays, all of which have a click-through button if you want to find out more information. Enjoy the issue!

OCTOBER 2021

Doinfo’ itr the fame! PHOTOGRAPHY: Michael Young

Editor Nicola Shannon nshannon@hamerville.co.uk Assistant Editor Megan Danskine mdanskine@hamerville.co.uk Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

REGULARS 8

NEWS Industry goings on

10 HOOKER & YOUNG MEET... The F.A.M.E Team

BUSINESS

Carol Padgett

19 ECO EFFORTS

Production Assistant

20 FIT FOR BUSINESS

Claire Swendell

22 YOUR WELLBEING GURU

Group Sales Manager

23 DRESS TO IMPRESS

oshannon@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF. Phone: 01923 237799 Fax: 01923 246901

66 STEP BY STEP with JOICO

38 ON TREND COLLECTIONS

48 BEHIND THE

Group Production Manager

Oliver Shannon

STEP BY STEPS

31 ADAM REED DIRECTS

SPECIALS

Designer Donna Booth

FASHION

SCENES WITH... F.A.M.E Team 50 ON TREND F.A.M.E Team

25 ONE PRICE FITS ALL

PRODUCTS

26 THE PRICE IS RIGHT 27 TRIPLE THREAT

58 40 NEW FINDS Lastest Products

68 GET THE LOOK with SENS.ÙS

SPOTLIGHTS 69 L’Oréal Professionnel Paris 71 Diva Pro Styling 72 Rapture Hair Extensions 73 Revlon Professional 74 HAIRDRESSERS AT HOME Jack Merrick-Thirlway... 75 LAST WORD The ED-it

WWW.PROFESSIONALHAIRDRESSER.CO.UK Subscriptions to Professional Hairdresser are avaliable at the following rates: UK: 1 year - £30 post paid Europe and Overseas: 1 year - £50 post paid AIRMAIL: 1 year - £65 post paid. To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.couk. ©2021 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be acceoted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

25,291

July 20 - June 21

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@ProHairMag

WWW.PROFESSIONALHAIRDRESSER.CO.UK

THE LATEST FROM THE INDUSTRY

HIKE FOR HAIR AND BEAUTY

The Alan Howard team completes a 127 mile canal walk from Liverpool to London. A dedicated team of hikers from Alan Howard braved the 127-mile canal walk from Liverpool to Leeds in just 4 days. The team completed the challenge between Friday September 10 – Monday September 13 and endured over 40 hours of walking along the canal towpath. The team have raised over £3,000 so far for the Hair & Beauty Charity which offers financial support to individuals and their families facing difficult times due to unforeseen circumstances such as illness, bereavement or financial hardship. Paul Brooks, National Sales Manager, said “despite the aches, pains, bruises and blisters still being present, I know I speak for all of the team when I say we are very proud of our achievement.

Andrew Smith of Andrew Smith Salons has been announced as the Global Artistic Director of Z.One Concept, parent company of Milkshake UK.

The 127 miles challenged us mentally as much as they did physically, but we got through it due to some great teamwork and a lot of laughter. A huge thank you to everyone that sponsored us and sent us messages of encouragement, it helped enormously.” You can still donate to the Alan Howard team challenge by visiting WWW.RDR.LINK/HE001

James Atkinson is now a member of the JOICO European Colour Design Team.

Haircuts4Homeless HAIRCUTS4HOMELESS CHARITY THAT PROVIDES THE HOMELESS WITH CONFIDENCE-BOOSTING CUTS HOLDS POP UP EVENT. During September’s British Beauty Week, Haircuts4Homeless held a pop up event giving haircuts free of charge to the homeless, providing a relaxing experience and a look to boost their confidence. Hosted at the new Electric Salon by Mark Woolley, the celebrity hairdressers who kindly provided their time and skills were Leigh Keates, Louis Byrne, Richard Ashforth and Nicola Harrowell. Stewart Roberts, Haircuts4Homeless founder commented on the event: “Today was an amazing event, bringing together the top of the hairdressing industry in the beautiful surroundings of Electric Space London. We had some great clients including Anne who I found starting to bed down on a nearby corner. I spoke to her for a while when she said it is her birthday this weekend so I walked her to the salon and Louis Byrne gave her a beautiful makeover. Jack Eames was on hand to take some shots for the upcoming Haircuts4Homeless book. There were goodie bags from L’Oréal and Beauty Banks and full body wipes from Mammoth Wipes. It was so good to be part of British Beauty Week again, I’m grateful for everything they do.”

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Colourists Crowned L’ORÉAL COLOUR TROPHY’S 65TH GRAND FINAL TAKES PLACE IN LONDON, SHOWCASING THE UK’S MOST ACCOMPLISHED HAIRDRESSING TALENT.

Lorraine Hume Hairdressing

The L’Oréal Colour Trophy 65th Grand Final took place at Battersea Evolution for a night of glitz and glamour both virtually and on the main stage. Guests witnessed the central stage come alive – straight into their living rooms – with the most breath-taking lighting, stage effects, music and mesmerising hairdressing talent, brought to life by special guest host, TV & Radio presenter Vick Hope. Vick hosted the evening taking the audience on an exciting hair inspired journey ending with the announcement of this year’s winner of the coveted trophy. Lorraine Hume Hairdressing, Randalstown took the judging panel by storm and seized the 2021 UK L’Oréal Colour Trophy Award – the industry’s longest running and most renowned hair award. Dorata Hairdressing was awarded second place and Skyler London scooped third. And for Ireland, Wildflower secured the top spot of 2021 Ireland L’Oréal Colour Trophy Award. Zeba Hairdressing SWS were awarded second place and Komb Professional Hairdressing took home third place. The highly anticipated Men’s Image Award was won by Francesco Group Congleton for the UK and Richard Michaels Hair Design for Ireland. Celebrated runner up in this award was The Secret Garden for the UK and The Academy Barber Cellbridge for Ireland.

The L’Oréal Colour Trophy Regional Awards were presented to all eight regions by Adam Reed from Adam Reed London and Siobhan Jones from Blush & Blow who both explained just how difficult the judging process had been due to the high standard of hair work produced by all the competitors. The Regional Award winners for 2021 are: Western Winner: Karoliina Saunders Hair Design 씰 Scotland Winner: Charlie Miller 씰 North West Winner: Royston Blythe Shrewsbury 씰 North East Winner: Cutting Room Creative 씰 Northern Ireland: Lorraine Hume Hairdressing 씰 Eastern Winner: Spencer Silver 씰 Southern Winner: Dorata Hairdressing 씰 London Winner: Skyler London 씰

Presented by Abigail Butler, The Afro Look Award revealed an amazing influx of skilled hairdressers with the 2021 title award going to TONI&GUY, Newbury. The L’Oréal Professionnel STAR Award judges favourite of aspiring colourists were announced on stage by Chris Williams from RUSH. The winner for the UK was Destiny Linwood from Bloggs Salons and for Ireland was Shannon Kenny from Wildflower.

Destiny Linwood, Bloggs Salons

Congratulations to all the finalists and winners of the 65th L’Oréal Colour Trophy!

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SCHWARZKOPF PROFESSIONAL INTERNATIONAL AMBASSADORS

HOOKER AND YOUNG

In Conversation

with...

F.A.M.E 20/21

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PEOPLE

FACT FILES...

Name: CASEY COLEMAN Age: 34 Star Sign: Aries Personal Mantra: Eat, sleep, hair, repeat Year started in hairdressing: 2008 Favourite food: Italian (vegetation only babes) Favourite piece of music: Teardrop by Massive Attack Future goals: World domination! What piece of advice would you give to little Casey? Casey boy!! Where do I start!? First things first, don’t let anyone ever tell you that you’re anything less than amazing… and that goes for you too! Life is a bit of a roller coaster, so make sure you spend as much time loving people instead of being resentful. You already know you’re different, and things will get tough from time to time… but mostly, you’ll be surrounded by some of the most inspirational, loyal and humble people in a career that will satisfy your creative thirst. You’ll travel the world, you’ll have a great time with friends and most of all, you’ll end up being authentically you. Take it easy babes, I love ya!

Name: BRANDON MESSINGER Age: 36 Star Sign: Virgo Personal Mantra: As vast as the universe is – so too is the human mind Year started in hairdressing: 1999 Favourite food: Korean/Japanese Favourite piece of music: Anthem SASAS Future goals: To continue on my path creatively but also, to focus on salon clients.

Name: JOSÉ DOMENE Age: 36 Star Sign: Capricorn Personal Mantra: Work hard, have fun, be kind Year started in hairdressing: 2005 Favourite food: Chocolate Favourite piece of music: Classic House & Flamenco Future goals: Become an Art Director/Ambassador Role.

What piece of advice would you give to little Brandon?

You don’t know this yet but as you get older your life is going to be really good! It takes a while to get there and you are going to have some bad patches – families can be challenging and there’s one too many toxic boyfriends, you know – the usual stuff! But – you are going to fall in love with hairdressing and it’s going to take you to some amazing places! You are going to live in another country, learn to speak fluent English and meet some outstanding people. Our future is sexy and bright my beautiful José! I love you very much!

Hey ‘lil Brandon! Life is full of ups and downs, but it’s how you get back up and learn from these experiences that matters... Remember the sweet isn’t so sweet without a little sour so keep your head up, work hard, keep quiet, listen and let your work speak for itself. P.S. invest in crypto!

What piece of advice would you give to little José?

Name: BROOKE EVANS Age: 27 Star Sign: Pisces Personal Mantra: When life gives you lemons, make lemonade Year started in hairdressing: 2014 Favourite food: Chocolate Favourite piece of music: Right Here, Right Now – Pete Tong Future goals: To be an entrepreneur and push the Brooke Evans name into other areas. What piece of advice would you give to little Brooke? Firstly – you’re gonna have a great time! But remember – everything happens for a reason. You fall in love with the wrong person! But – you grow from this and become a stronger you. Your career in hairdressing introduces you to the BEST people! You learn to be independent and open your own business which becomes your life – educating a new generation of young hairdressers. There will be challenges along the way – but always push forward as after every low there is a high. Brooke xxx

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The 2020/21 F.A.M.E Team have had a bumpy ride during their term – but these four guys are resilient and weren’t going to let a pandemic stop them! We have had the pleasure of mentoring them throughout this year and it’s been a blast! Say hello to Brooke Evans, Casey Colman, Brandon Messinger and José Domene...

Brandon: I always remember as a young junior reading about the FAME Team in industry mags and thinking ‘I want to be one of those people – but I didn’t really get into the creative side of things till much later – at which time I’d missed the cut off age to enter. It wasn’t until the Fellowship opened up the entry to under 35’s – that I thought, okay I’m ready to do this! However, it wasn’t that easy – I entered two or three times and didn’t make it. I was then 35, so my last chance to make it happen.

progression. I did however take a year out from the creative side to open my own salon which ended up being incredibly stressful as the salon flooded but that’s a whole different story! I guess in my head – opening a new salon and going for FAME Team in the same year just didn’t seem do-able for me but my PR convinced me otherwise, so I thought, what the hell – I’ll give it a go, I won’t get on anyway. The semi-finals weren’t great for me – I had a model turn up with the wrong hair length and I just wasn’t happy with my work, so to make the finals was incredible. Never in my wildest dreams did I ever think I’d actually make it onto the team, it’s hard to put it into words. I cried a lot! Hahaha!

Michael: Did you feel the pressure in that final year? It must have been intense!

Gary: That’s a pretty amazing journey – bet you’re glad you took the advice and entered.

Brandon: Yeah massively! I gave it everything I had and worked really hard to produce my best work, but that said I really wasn’t happy with my hair-up look so that planted a seed of doubt. I remember sitting at the Fellowship Luncheon listening to the names being called out, José, Brooke, Casey waiting for that last name was torture. When Ken read out my name I was in tears, it was so overwhelming.

Brooke: OMG absolutely! It was worth putting myself through the process – even getting grilled in the interview stage! Hahaha!

Michael: So guys – FAME Team, it’s been a bit of a journey for you four. The first team to ever do two years – what was it that made you go for it?

Brooke: I had previously been part of the Club Star Art Team and Project X within the Fellowship, so for me going for FAME Team felt like a natural

Casey: I think out of the four of us I tried the most times to get on FAME Team, actually four times! My first two attempts I was 27 and 28 – actually made the finals the second time but didn’t make the cut. For the next two years I had work commitments, travelling and teaching which meant when I came to give it another go, I was over 30 and too old to enter. So much like Brandon when the cut off age changed to 35 I

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PEOPLE

was able to go for it again. I was 31 when I entered for the third time and I believe to this day created some of my best work and because of this went into the final feeling over confident, didn’t practice on my model and the hair fell to pieces! I hadn’t prepared and looking back I went into the finals with the wrong mindset – believing I was already on the team. I was so disappointed in myself and ran off the stage in tears, it really was horrible – I felt so embarrassed but it really humbled me and brought me back down to a level where I thought, okay – what do I need to do to improve. Gary: Did this experience not put you off wanting to enter again? Casey: Absolutely yes! I 100% thought, I cannot do this to myself again – but you know what, I’d wanted it for such a long time, for six years I’d wanted to be on FAME Team, so I couldn’t not do it! That would just be stupid to give up and not reach my goal. So, the next year I came back with a stronger mental attitude, made the final and pulled out a showstopper which ultimately gained me my place on the team. Michael: A showstopper? Tell us more. Casey: I’d become very aware that you needed to do more than interview and present well – you need to put on a bit of a show. Having my model rip of her own wig and hack her own hair off on stage was probably the most exciting thing I’ve ever done in my life! At that point I thought – I’ve done enough and I’m happy. That was a really long way of telling you guys that I entered four times and finally got on! Hahaha! José: My story is a little different – I moved to London 14 years ago – it takes a while to find your feet, working in different places, exploring the city and learning the language. I guess I always knew I had it in me to do something like FAME Team but I struggled to find the right kind of mentoring and people who would invest time in me. It wasn’t until I joined the team at Hare & Bone and started working with Sam Burnett that I realised my potential, but I was also 33 by then so when the age limit changed to 35 I knew it was my time to do this. I tried out twice, obviously the first time I wasn’t successful and didn’t make the finals, but it was an amazing experience which made me want to go for it again. I feel really lucky to be surrounded by such talented people in the salon who have mentored me to success and helped me achieve my place on the FAME Team.

Michael: We live in a world now where we encourage people to love themselves for who they are, without judgement. When you put yourself through a process like FAME Team, you have to take the knocks as well as the successes. Did the process make you a stronger person? José: It humbles you! You have to enter knowing that it may not go your way. We all have an ego whether it’s big or small and in that moment you need to leave it at the door. For me, I got good feedback which helped me grow and elevate my skill set. Casey: The word FAME stands for ‘FELLOWSHIP ACADEMY OF MERIT AND EXCELLENCE’ I think part of the journey is to be put through a judging process which ultimately makes you a better person. It’s worth going through every stage, taking every knock back to finally get to where we are now. Gary: Your time on the FAME Team is pretty unique – two years together instead of one and you’ve lived through a pandemic together. Would you change anything? Brooke: I wouldn’t change anything - I just wish we had started our year with you guys without any lockdowns and obstacles – when we’re all together it’s a scream! It’s been amazing since April – it just feels too short.

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José: The experiences we’ve shared together are invaluable! It’s been different to what I’d imagined, but the world has been different for the past two years - I wouldn’t change a thing. Casey: I wouldn’t change a thing – literally not a thing. We all came into this wanting a human experience that would change us as people. Brooke is like my little sister, José is like my gay best friend and Brandon the straight brother that I never had! Now we also have two gay Dads! Hahaha! What’s not to love! We are like one big family and have been on our journey together. Brooke: I fully agree with Casey – my only wish would be to have more time with you guys mentoring us. The last six months have been amazing – it just feels like its gone to quick. Michael: What piece of advice would you give to someone wanting to try out for the FAME Team? Casey: I think first all you need to ask yourself why? Why do you want it – what do you want

to get out of it. I guess people have their own reasons for wanting to enter – some will want ‘fame’ and may see it as a golden ticket to get their name out there - looking back that was me at 27 when I first entered, I wanted that instant validation, but it doesn’t work like that. I’d say – use the experience to grow as a person and improve your skill set as hairdresser – it’s an incredible opportunity. I think I speak for the four us as I know we all feel the same ‘just make sure you’re doing it for the right reason – whatever that reason might be – be your authentic self and hopefully you will influence others to go for FAME Team because you had the best experience of your life’ Stay calm – don’t panic – PREPARE – be confident. Gary: Has the FAME Team experience changed you in anyway? Brook: We’ve overcome a lot of obstacles in the past two years – some of which could’ve potentially broken us as a team, but all of this has made me realise that you should never

give up on your dreams. There’s literally nothing I wouldn’t face now. Brandon: I’d never really done much as a team and was a bit of a control freak! So, for me – I’ve learned to let go, be a team player and chill out which has definitely made me a better person. José: The whole process has made me much more focused and determined to succeed. I have much more drive now and want to plan the rest of my career path. Casey: The FAME Team process has taught me people skills and made me more appreciative of work that I wouldn’t normally get. I just feel incredibly lucky to have shared this experience with all of you. Our time with Brooke, Casey, Brandon and José has been short – but we have laughed loads, created some incredible work together, made some amazing memories – but most of all forged friendships that will last a lifetime. F.A.M.E TEAM we salute you! xxx

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BUSINESS

ECO EFFORTS

MARKETING TO GREEN CLIENTS TREE PLANTING

Going green isn’t just good for the environment – it’s good for business and can save you money. A typical salon creates a tremendous amount of waste every day. But with a few adjustments and some smart choices, salons can curb water waste, energy use and chemical by-products to make a big impact on the earth, and a lasting impression on clients. A great resource that Salon Success partners with is Green Salon Collective, a network that helps salons nationwide ﬁnd the path to sustainability. Founded by environmental experts, hairdressers and eco campaigners they are the original authority on salon sustainability throughout the UK and Ireland, focusing on ﬁnding circular solutions for salon waste.

The Tea Tree brand partners with REFOREST’ACTION to plant trees around the world, an initiative that speaks to the hearts of eco-minded clients. Committed to planting 1 million trees by the end of 2022, Tea Tree helps green the globe and makes a lasting impression on eco-conscious clients. Tea Tree partner salons are encouraged to plant a FREE tree online.

Salon Success suggests great ways to ‘green up’ your salon.

RE-PURPOSE Collect salon waste and re-purpose it instead of putting it in a landﬁll. Gather hair clippings to help soak up oil spills. Recycle used foils into energy and new metals. Neutralise residual dye waste with salts and water, while solid components are diverted to a hazardous waste area.

MERCHANDISING

Communicate your salon’s eco efforts. Utilise sustainable POP, shelving and display units alongside eco-friendly and recycled salon furnishings to highlight Tea Tree’s support of REFOREST’ACTION and how clients can help green the globe. Decorate the salon with succulents and plants to set the tone. Hand every client a Tea Tree Wash House Menu featuring multi-sensory experiences for a spa-like retreat they can’t get anywhere else.

EVENTS Host a VIP event in your salon that includes Tea Tree product giveaways, digital tree plantings, organic refreshments, and on-site yoga or wellness experts. Invite local inﬂuencers and offer clients a voucher to return for 10% off their next service.

DIGITAL Download the Tea Tree digital toolkit which includes social media assets and product images to help you promote the brand in your salon. Keep guests and potential guests updated on your events, promotions, sales and the salon’s latest green sustainable developments or offerings.

SAVE ENERGY Implement energy and water-saving systems, which save resources and money.

LEARN MORE Visit greensaloncollective.com to start your green journey. Save 15% with code SSRECYCLE Read our FREE Sustainable Salon Guide for more ideas and ways to go green with Salon Success.

SOCIAL MEDIA Engage clients on your social media channels by reposting @PaulMitchellUK and @TeaTreeHairCare content. Create your own content using the social media assets you can ﬁnd on the Salon Success website. Follow local wellness, green beauty and eco-friendly inﬂuencers on Instagram to make new connections, and follow their followers to expand your reach. For more information on the eco-friendly brands offered by Salon Success, or for more green advice visit: WWW.RDR.LINK/HE006

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BUSINESS

FIT FOR BUSINESS

dispute or expensive legal action if things go wrong. You also need to make sure that any arrangements don’t fall foul of the HMRC rules. If your chair renter appears to have similar rights as an employee, you could be liable for back-dated tax claims and beneﬁts. At this stage, it’s worth pointing out even more potential pitfalls… When working out the length of the contract, you need to have an open discussion about how long you both see the arrangement lasting. Some freelance stylists are in it for life and they just want a safe haven to work from. Others will use this as an opportunity to grow their own client list and with open access to your booking system and database, there is the chance your chair renter could soon be out the door with a whole load of your clients in tow. Think about how you will work out access to your products and equipment; for instance, the multitude of stock required for colour services and how you will manage and incentivise product sales. This is usually accounted for in a rental agreement, but it can get complicated and controversial if not properly considered. On another note, will your self-employed stylist be involved in team activities – industry events and exhibitions, awards, getaways and social gatherings? Possibly most important of all, how do you maintain consistency in your services and protect your salon brand unless your entire team are on board with you? As you won’t be funding their training and development, you can’t guarantee any future development in the same way as you can with a team member. If this is all beginning to sound like a bit of a headache, that’s because – if you ask me – it is. I’m going to be totally honest and say that renting a chair in my salon would not be an option for me. Our job as salon owners is to provide an environment where our teams know they are receiving more beneﬁts than going it alone could ever provide. Doesn’t matter if it’s a budding stylist or someone with loads of experience who has been with you for years – ambition should still be rewarded at any stage of a hair career. At Smith England, for instance, I make sure that everyone is motivated with opportunities for growth and development. Loyalty to my business is reciprocated with a commitment to their careers. If that same person became self-employed, it would turn things a little too grey for my liking. Please think carefully before you go down the path of chair rental – there are some great resources on the NHBF website if you need further information. When all is said and done, I honestly don’t think anyone comes out of it better off. To me, you will only ever maintain your salon standards, guarantee your clients the best experience and build your brand with a fully invested and fully employed team.

As one of the “Does it make good business sense to most respected names rent out one or more of the chairs in in the hairdressing world, my salon? Since the pandemic I’ve found more and more staff are Phil Smith has built salon considering going self-employed. empires, launched multi-million Maybe this is the best solution for everyone?” selling haircare ranges and won PHIL SAYS: countless awards for his business “I built my career on taking risks, acumen. Here, he tackles your grabbing opportunities and making bold business choices. It’s true when tricky post-Pandemic they say that risk comes with great business issues... reward. Not always opting for the ‘safe option’ can result in a positive outcome and when you put yourself out on a limb, the gains can be huge. Stepping out of the comfort zone of being an employed stylist and making your own way in the hair world as a freelancer is perhaps seen as a sure path to success. But – there’s a massive ‘but’ – I always tell anyone in our industry who asks me about going self-employed to think very, very carefully about it. Let’s look at the pros and cons. For many people, the tipping point for going self-employed is when they’ve built a bit of a private client list and as well as maybe wanting a better work/life balance they also want greater financial gains for the service they’re providing. I understand that. In addition, a self-employed stylist will imagine they can be their own boss, choose their hours, set their prices and many other things that imply total freedom. Yes, less hours or taking annual leave whenever you like may feel like a bonus, but don’t forget those hours not worked will be unpaid. There is no sick pay or staff benefits and there are plenty of additional costs besides. An accountant to file your tax return, indemnity insurances, pensions, equipment and training will suddenly need to be covered by you. Take all that into account and the picture starts to look a little less appealing. So now, from a salon owner’s perspective – does renting out a chair in your salon to a freelance stylist make good sense? Well, it offers you a passive income from their takings, of course, and you’ll minimise staff costs such as sick pay, holiday pay, pensions, maternity cover and National Insurance. There are a variety of set-ups to consider including a percentage agreement where you receive a cut of the takings or a fixed rent based on an agreed monthly income. Some salon owners choose to do a mix of both and take a rental fee plus a percentage. In all cases, you need a watertight contract to avoid any

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ADVERTORIAL “We have been going to Wella’s Business Network Live since its inception 24 years ago. It gives us a great opportunity to bounce ideas off of other salon owners and managers. Plus, we get to learn new ideas from guest speakers that we are able to bring back to the salons. We are very much looking forward to Business Network Live returning in January 2022 – it’s going to be great to have everyone together again!”

Taking to the stage... The line-up so far with more speakers to be released in the coming weeks:

Clive Collins, Director HOB Salons

AMAR LATIF is a blind traveller, entrepreneur, and television presenter with an astonishing track record of facing up to major challenges. Most recently, Amar took part in Celebrity MasterChef, their first blind contestant, reaching the semi-final and the final six of the competition, attracting a legion of fans along the way.

Have you heard the news? It’s back! The return of Wella’s much-missed Business Network Live! Here’s a cause for celebration - the good news that the countdown is on for the much anticipated return of this two-day event in January 2022. Celebrating its 24th year, Wella’s Business Network Live has always been a highlight of the hairdressing calendar and January 31st and February 1st 2022 sees its triumphant return to the award-winning luxury 4* Belfry Hotel & Resort in the West Midlands. This popular venue also offers the added benefit of fantastic facilities including a spa!

If you’ve been, you know... You’ll be participating in sessions full of inspiration and thought-provoking discussions, all relevant to the world we live in today. Guest speakers, who are all carefully selected to connect with the audience of 200 plus salon owners, managers and their teams, will cover a whole host of topics including

marketing ideas, talent acquisition and mental health: An invaluable mix of motivational content that you can take straight back to the salon to help grow your business and inspire the team. You can expect a packed programme over the two days, with a line-up of great guests each day. Alongside this you will have time with industry speakers and the chance to network with your like-minded attendees.

TIM REID is probably best known for co-creating and co-writing the BAFTA-winning BBC One sitcom, Car Share, and more recently Dave’s Meet The Richardsons. When he is not writing comedy, Tim trains teams across the world and delivers talks on inspiring creativity and innovation.

GEOFF RAMM is the creator and author of OMG ‘Observational Marketing Greats’ and – due to popular demand – is returning to BNL this year to reveal the amazing ideas that make

your salon stand out from the crowd. Geoff has created extraordinary marketing campaigns that have achieved results for both entrepreneurs and some of the greatest brands on the planet.

RASMUS ANKERSEN is a writer, acclaimed leadership and performance expert and ‘the high-performance anthropologist’. He has worked and trained with some of the world’s best athletes to understand and contribute to how they work. Rasmus delivers real, tangible lessons to audiences that cover incentives, big data, recruitment and talent acquisition and retention.

CLARKE CARLISLE is a former professional football and television presenter who is a keynote speaker on mental health. Clarke and his wife, Carrie, deliver powerful, emotional, educational and inspiring speeches together as they offer a dual insight into what it is like to live with a mental illness and what it is like to live with someone with a mental illness.

And no Business Network Live would be complete without the popular evening soirée where you get to relax and network with fellow business owners and industry insiders whilst enjoying a cocktail or two at the drinks reception, followed by a gala dinner with wine as well as evening Tickets will sell fast, so early booking is recommended! entertainment.

WWW.RDR.LINK/HE007

Explore the venue: WWW.RDR.LINK/HE008 BNL website for information on packages, speaker bios, programme, 2019 gallery: WWW.RDR.LINK/HE009 PROFESSIONAL HAIRDRESSER 21

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YOUR WELLBEING GURU Author of The BEST POSSIBLE you, and founder of The Gut Clinic, Hannah Richards, Nutritional Therapist and Lifestyle Coach has spent over a decade making it her IT STARTS mission to make nutrition and WITH YOU... health synonymous. Her advice – I have a client who keep it simple, eat organic and eat goes to the hairdressers or did seasonally is her heartbeat before COVID five days – and can so easily a week. She would become yours. invariably go for a blow-dry. When her hairdresser moved from around the corner, so too did she. A trip to the hairdressers may also be a manicure or a pedicure, but most of all, it is a beautiful venture of self-care. A day out, something to look forward to, a date in the diary, a relaxing treat, an event! The experience starts with a smile from the receptionist, welcoming you into the hub that may be your home for the next hour or three! Your coat’s hung, and you’re led to a comfy armchair and offered a drink. It’s the little things like the biscuit or the chocolate on the side that make you feel immediately unique. You know what we need, what style suits, which tone will complement and which cut will marry our personality. The hairdresser’s work begins. As we sit down in the therapist chair, a sigh of relief exhales whilst you, gorgeous clever you, do your magic. You are listening to every movement of our week and advising at every step of the way. As we, the customer, waffle on about the trials and tribulations of our lives looking for advice and pearls of wisdom, as you, the hairdresser, effortlessly and delicately carve our new look and outlook for the next six weeks.

A day on your feet means an evening on your bum! Plan well after a long shift at work—dinner with a friend or cook for a friend.

Empty the bone: Perhaps your shift has felt like you are a therapist. Don’t go home with this on your shoulders. Instead, go to the gym, do a dance class, have a swim or a walk in the park. It is always a good idea to separate work and play and not filter into each other.

Keep it fruity: Get your boss to order a daily box of fruit for the staff, so there is always something quenching and nutrient-dense to keep your energy levels up. The meal of kings and queens: Never leave the house without eating breakfast. It will set you up for the day and will most definitely take care of your endless snacking or sugar cravings. Get an early night: You will be at your best if you are in bed by 10.30 pm. It is the time that we physically repair. The hours after midnight will only leave you feeling tired and irritated the next day.

Have something to look forward to in the week: It may be a girls or boys night out at the weekend, an open water swim, a new pair of shoes or dinner at a new restaurant. Whatever tickles your tail feather, make sure you are looking after yourself!

Try a new recipe once a week. Increase your culinary skills.

Batch cook: This is a great Sunday evening activity. Throw a load of chicken wings and drum sticks in a dish, scatter with seasonal vegetables that bake well, grate ginger, peel the garlic, add a tin of tomatoes and basil over the top and bake.

Always have a bottle of water with you and if you Do you care for yourself as much as you do your clients? You may well be the exception to the rule, but if you are not, let me give back to you on behalf of all the men and women out there who have sat in your chair; looking for answers to their woes, just needing someone to listen, being touched, looked in the eye, told they are beautiful and mainly just heard.

don’t like water, add a dash of elderflower cordial. It is easy to drink too much tea and coffee, which will dehydrate you and make you anxious. Health must be the top priority in our life’s. It’s a gift, and there is so much more you will see if you prioritise it! Here’s to you. x

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BUSINESS

DRESS TO IMPRESS

BEST INTENTIONS… Talking of ‘fake it until you make it’, if you know you’re going to make an effort, even if for no particular reason, you’re setting an intention to step up. Whether it’s for a day in the salon or an occasion which requires you to smarten up, or simply that you want to feel better today, you’re making a deliberate choice and change in your behaviour. It’s a bit like segmenting your day, or drawing a line in the sand. You’re saying ‘that was then, this is now’ and your clothes will make that statement far more clearly than a half-hearted decision. If you’re smartening up for a day in the salon, it gets noticed so you’ll feel much more like you’re playing the part of someone who makes an effort, rather than just going through the motions of every day salon life

Phil Collins says how your grooming and clothing show you mean business to your clients.

With TV shows like The Apprentice being popular on our screens, they are the epitome of sharp suits implying the presence of a sharp mind. That’s probably not what you’re aiming for on a Saturday down the pub watching the footy, but even then, how you dress is far more than just a fashion statement. Your appearance gives your secrets away – your personality, values, attitudes, interests, goals etc can all come through in how you dress and carry yourself. The cliché of ‘cloned professionals’ who take themselves uber seriously can suck the life out of us but there’s definitely something to be said about making a bit more of an effort...

FIRST CLASS THINKING... We all know that feeling when we get suited and booted for a special occasion – if we have made that extra effort we feel fantastic for it. It all starts with you, so if you think you are worth making a bit of an effort for, it will filter through in everything else that you do – from how you value yourself, through to how you walk and talk your way through your day and indeed with your clients. If you want to feel that little bit extra special today, start with your clothes and of course your hair!

FEELING FABULOUS... It may seem like it’s the same thing as first class thinking but the emphasis here is that making that effort will have you feeling far better than if you didn’t. More to the point though, if life is feeling a bit ‘meh’ at the moment, it’s too easy to slip into a place where you kind of stop caring so much about your self-care. Whether it’s a case of ‘fake it till you make it’ or simply a way of cheering yourself up, stepping up a notch with your appearance will really help to lift yourself on the greyest of days and your colleagues. Not only will you have achieved something that day by getting yourself looking sharp, you’ve taken control of the start of your day instead of it taking control of you. The compound effect of this is pretty powerful too, because once we’ve completed one thing, we tend to want to move onto another and it creates a great momentum which you’ll not want to waste. Start as you mean to go on and all that…

STAND OUT IN A CROWD… Rightly or wrongly, appearances matter and you are definitely judged on your appearance, especially in the hairdressing world. Whether you care about this or not is a different matter of course but you’ll never avoid it happening. They say you don’t get a second chance to make a first impression, so make sure your appearance matches how you want to be seen. Look at yourself through other people’s eyes to see how you are perceived by others. Think about how you want your clients to see you. For instance, if you are looking to get promoted at work, being seen as someone who regularly makes an effort with their appearance shows a reliability and presence which will serve you well when it comes to potential promotions in your salon. Nobody is saying you need to be in Gucci every day, but if you’re naturally creative for instance, which most hairdressers are, then making an effort will mean that little pieces of your personality make it into your grooming and outfits and people start to really get a feel for who you are underneath it all.

AN EXPERT OPINION… Last but not least, as you are a hairdresser and work in a salon, it is essential that your hair, nails and make-up are on point at all times. Remember great hair gives you the confidence to rule the world! As a stylist, changing your hair cut or colour is a fantastic way of injecting some energy into your appearance and behaviour. Your regular clients will notice so it instigates conversations and interaction – it shows your clients that you take pride in your appearance and you like to pack a little punch. creative@hairuncut.com https://hairuncut.com

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BUSINESS

ONE PRICE FITS ALL CALLUM STANDEN-MAY, CO-OWNER OF STANDENMAY SALON

Genderless pricing is a hot topic at the moment. Is it something you are considering if you haven’t made the move already? We asked two successful salon owners for their thoughts on why they have opted for genderless pricing,

Many salons are now starting to look at genderless pricing structures and at STANDENMAY we are delighted this is something we decided upon for our salon. From doing this we are able to simplify our cuts to make sure our clients only pay for how long our stylists spend on their hair. A ‘short cut’ means any style that’s pixie length or shorter, sculpted around the head or cut with clippers, and a ‘long cut’ means anything longer than a pixie length look, including BRIAN ‘LEO’ McCALLUM, technical cropped bobs. OWNER OF ROAR HAIR AND BEAUTY At STANDENMAY gender is irrelevant to us and we From the day we opened we offered want to better reflect a modern society, whereby the gender-neutral pricing. When working structure allows us to base the price on the client’s on our salon in the planning stages, needs rather than their gender. With us having a one of the most important things was genderless pricing structure, we are able to take into our decision to offer gender neutral account what needs to be done to their hair in terms of pricing – it was a perfect fit for us at ROAR Hair and Beauty. As a cutting and styling judging by the length and price this brand we believe wholeheartedly in inclusivity, respecting others accordingly for the work that has been carried out and and encouraging and celebrating individuality. It’s 2021 and in the time of the stylist, which is a lot more fair on both our opinion, it’s time we changed how we do certain things as the clients and our stylists. an industry. For us, our price list was one of these things. Lots of For some time many salons have had separate gents have long hair and lots of ladies have shorter hair. In our male and female pricing, when now more than ever, opinion it didn’t make sense to charge more for a ‘ladies’ cut if many woman are opting for shorter cropped hairstyles she was having a barber hair cut as a gent would. and men are opting for longer hairstyles. Men are also So that’s the logistics and sense behind our decision, but becoming a lot more conscious of their hair and are we considered client emotions when making this step too. I’m looking for additional services, such as hair treatments a member of the LGBTQ+ community myself and I empathise and colour and are happier to come to a salon and and understand how confronting the question of gender can spend their money of these services and treatments. be for some people. Being asked to tick a box if you like, There are so many reasons salons should consider a saying ‘male’ or ‘female’ can present complex issues and bring genderless pricing strategy. Not only is it a great way to emotions out in our clients that we don’t want them to show the community that you are fair and inclusive and associate with their ROAR Hair and Beauty experience. that you ensure transparency with what people pay, but Our price list instead offers clients the option to book a it also can help you achieve more revenue, with clients ‘Design Haircut and Style’ or a ‘Barber Cut and Finish’. Our paying for exactly what they are receiving and the time design cut includes a full consultation and advice on face shape they are spending in the salon, rather than getting a and suitability etc. for each individual with longer hair, discounted price for the same service and time. regardless of their sex. Our barber cut is for shorter hair that For those who are transgender or non-binary, maybe requires some clippers or razoring for example. This having a genderless pricing structure can also make service also comes with our complete consultation on suitability them feel a lot more comfortable and at ease coming and will be tailored to the individual based on their needs. to your salon and not having to feel anxious and At ROAR Hair and Beauty our prices reflect the skill and worried about being misgendered. experience of our stylists as well as the length of time it will At STANDENMAY having a genderless pricing take them to carry out the service – hence why we split into structure is so important to us and something we shorter and longer hair. believe all salons should now have to promote equality and show clients that you are a friendly, welcoming salon that accommodates everyone.

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THE PRICE IS RIGHT Creating a pricing structure and communicating your pricing with clients can be uncomfortable. With inflation steadily rising month on month, and with supply shortages, regular price changes are set to continue. Brexit and COVID are getting the blame however salon owners don’t want to keep changing their prices every time a supplier imposes a change. Victoria is calling for a change in our mindsets about how we price and more education for the consumer. Back in June she shared her IGTV post (click to watch video) explaining why the price rises are happening and broke down the many factors that go into their pricing as well as quarterly reviews from their own suppliers. Everything from the small things like cardboard for packaging, the processing from labour to electricity rises through to the shipping costs with fuel rises and increasing demand for freight. “Everyone wants to look their best and feel good about themselves and treat themselves to hair and beauty. However, they need to expect that it comes with a price tag in the same was as any luxury brand. The end user is the one that will be paying for the accumulation of all the price rises right through the supply chain.” She continues to explain; at the heart of everything is the quality and sourcing of the hair as the raw material. To have the longer, and lighter shades, customers need to appreciate that this is an organic, natural material that is grown. For example, the popular 24” length extensions can take at least seven years to grow. Hair is becoming a scarce commodity. The hair processing is with skilled labour and a long process to gently work with the hair and so very labour intensive to ensure the hair quality and create all the different shades and products. The clients wanting this hair need to understand that this commands a higher price tag. If wearers can invest in the best hair quality they can afford, then combined with an impeccable aftercare routine, they should be able to get more wear from the initial investment. As an example, their Elegance hair range recommends that with good aftercare they should have at least 12 months wear from the hair. The brand has even introduced their Hairsurance® scheme which guarantees the product to reassure stylists and consumers. This would also mean that wearers become more mindful to look to only purchase new hair annually, or even longer, and for stylists to support them with good homecare advice and maintenance appointments to re-fit and re-tip hair when needed. This refreshingly transparent approach resonated with stylists encouraging them to share this information too. Chantelle Rason, a Remi Cachet Super Stylist from Unbeweavable Hair Salon in St Osyth, took to social to explain to her clients Chantelle Rason too (click to watch video).

Increasing your pricing is a conversation you need to have.

Victoria Lynch, founder of Remi Cachet, feels we need to talk about and educate our clients about the value of the products and service we offer here in in the hair industry. CLICK HERE TO WATCH VICKY’S VIDEO OR GO TO WWW.RDR.LINK/HE010

“Let’s not forget the time, effort, and process that goes into growing amazing quality hair. People don’t see all your other business running costs such as card transaction fees, insurance, accountancy fees etc. The list really does go on. Please respect the prices a little more and be more mindful for the hair you are buying to make it last longer.”

VICTORIA’S TOP TIPS FOR PRICING:

options in terms of hair quality and explain the different • Give life span the hair has, to really appreciate the hair as a

• • • •

commodity. For example, the Elegance Hair range lasts up to 12 months with good care, and Luxury Hair range lasts at least nine months with care. This is reflecting in the pricing. Quote not only for the hair fitting but the ongoing maintenance costs so they understand the complete commitment. They need to appreciate the work, time and skill that goes into making them look good when they leave the salon. Spend time educating clients in good aftercare with the correct products and reasons to return on time for maintenance appointments. This would help keep their hair for longer and where the initial costs will then seem more reasonable over time. Different stylists and salons will command different pricing structures depending on their costs and locations. The value of the hairdresser, the service they offer in terms of time and skill level, needs to have a change in mindset from the consumer to appreciate this more too. The hair extension sector, like other industries, will continue to see volatility in their pricing and this will all be passed down to the consumer and possibly in steep rises hikes on those a handful of products that take more time to create. Sharing what you know and what goes into the pricing will help justify the costs to your clients. It’s also a chance to be more creative with the budgets they have, to encourage them to opt for shorter lengths or take much better care of their hair so that it lasts. CLICK HERE TO WATCH CHANTELLE’S VIDEO OR GO TO WWW.RDR.LINK/HE011

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BUSINESS

TRIPLE THREAT “I knew from research I undertook before opening that clients don’t like being passed from person to person during their appointment,” says Melissa. “So since day one, we’ve guaranteed that every member of the team does it all. They stay with their client from start to finish, which means they can really build a relationship and enjoy a relaxing appointment.” As well as providing a point of difference in the salon, Melissa’s ‘do it all’ approach has benefits across the board for both clients and the team.

At Melissa Timperley eponymous salon in the heart of Manchester, every member of the team is a triple threat: they cut, colour and style.

The Personal Touch The client/hairdresser relationship is a special one, and by staying with the same person throughout your appointment, you’re able to make it even better and stronger. No matter who you book in with, they’ll do every element of the service: cutting, colouring, washing the hair, doing the head massage, styling and blow-drying. You’re together for a longer period of time, which helps develop a trusting, intimate partnership. In turn, this means clients are happier, better looked after and often more open to new services or styles.

A Bespoke Service When one person is responsible for every aspect of the service, it means there’s less confusion and miscommunication. You don’t need to explain to another member of the team what you’re doing – or have the colour you’ve just applied cut out! It also means no-one feels they’re getting short changed; sometimes if you book in with a salon owner, someone else will wash the hair and another person will blow-dry – it’s just the cut that’s with the person you booked with. With us, whoever you book with does it all.

Team Benefits The personal touch is a staff perk as well as a client benefit. It means nobody is rushed off their feet and they have some downtime while a colour develops. They might just sit down or have a proper lunch break, or use the time to do client notes or some social media. By not expecting them to multi-task, they have better balance and more time and energy. It also means they might only see two or three clients a day and still be fully booked, so they feel more relaxed and focussed.

Creating An Atmosphere A more relaxed team means a calmer, more peaceful atmosphere in the salon. Because we aren’t juggling multiple clients at once, things run really smoothly and ensure the atmosphere is calm, laidback and relaxing. Clients can really switch off and feel pampered, because they know they’re the centre of attention.

COVID Safe In the wake of COVID, our personalised approach also feels safer for everyone. You’re with one person from start to finish, and not moving around different stations, so there’s an enhanced sense of security and peace of mind.

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The latest in our very special ‘ADAM REED DIRECTS’ collaborations sees the return of two very talented ladies working under the guidance of the ultra-creative Adam Reed. Adam once again directs a seriously up-and-coming team of individuals including guest hair artists Rita Tuska of Joseph Ferraro salon in Harrogate and Annabel Payne of TONI&GUY, Salisbury, to create stunning images exclusively for Professional Hairdresser.

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BEHIND THE SCENES

ART DIRECTOR He’s loved by the beauty press, in demand for shows and seminars and session work and has become part of fashion’s front line. Now focusing on his eponymous East London salon, and celebrating the launch of madeinAR an educational programme that promises to give hairdressers the confidence and ability to create anything they can imagine. To find out more contact sean@adamreedlondon.com @adamreedlondon

GUEST HAIRDRESSER Already an award winner, Annabel Payne has most definitely been cited as one to watch. Annabel’s base is the fabulous TONI&GUY salon in her home town of Salisbury. We wish her well with her debut collection LUCIDITE which is poised for the newcomer category in British Hairdressing Awards. @Annabel_payne00

ART DIRECTOR’S ASSISTANT Ryan Steedman has the enviable role of being Adam’s first assistant, providing the exacting creative support that is called upon at shoots, shows and session work. ryansteedman@adamreedlondon.com @ryansteed_00

GUEST HAIRDRESSER Senior stylist in the award winning Joseph Ferraro salon in Harrogate, Rita has a penchant for working with braids and texture. Having previously won Wella TrendVision Gold in 2017, she took the title of Editorial Gold at Wella TrendVision awards 2021 and represented the UK at the International stage winning International TrendVision Editorial Award. @hairbyritatuska

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FASHION

MAKE UP ARTIST Grace has been treading the make-up boards for six years having trained professionally for a year with Brush Strokes before assisting Lan Nguyen Grealis. “What I love most about being a make up artist is that I see it as an extension/expression of my creativity.” @gracexhayward

FASHION STYLIST Amelia has worked in the fashion industry for three years working for Vivienne Westwood and Karen Millen doing both design and styling. Being a stylist she likes to showcase new or student designs as she believes it’s vital to showcase new talent as this is where the future of fashion is. @amelianevittstyling

VIDEOGRAPHER Freelance filmmaker and cinematographer, Eddie Adamson is no stranger to the hair set having worked with some of the greatest names in the industry – he’s becoming known for his exacting edit. @eddieadamsonfilm

PHOTOGRAPHER Chris Bulezuik is no stranger to the hairdressing scene having secured several award wins for the role he played in creating the imagery. @chrisbulezuikphotography

MODEL, THE HAIR DESK @thehairdesk

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Guest Artist: Annabel Payne

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Guest Artist: Rita Tuska

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Guest Artist: Annabel Payne

Guest Artist: Rita Tuska

Guest Artist: Annabel Payne

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Guest Artist: Rita Tuska

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SOFT AND SEDUCTIVE It’s all about full-bodied glamour in this faux-blow look: the definition of big, bouncy, beautiful hair.

ghd NEW PARTY SEASON COLLECTION FROM GHD, CREATED BY TRADE AMBASSADOR JAMES EARNSHAW.

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BEAUTIFULLY BOUND Add bespoke detail to party looks with this clever wrapped braid technique, incorporating shimmering threads for a look that co-ordinates with your client’s outfits – how’s that for a wow factor service?

Hair James Earnshaw Make up Meg Lindow Photography Claire Rothstein Creative Director Amy Sonta

TWISTED TEMPTATION Make shapes with a twisted take on the ponytail – the James Earnshaw trademark snatched pony, with a party-season update!

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Hair Mark McCarthy, MARKDAVID Make up Faces by Fouin Styling Stylish Wee Bisum Photography Gabby Secomb Flegg

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Schwarzkopf Professional ESSENTIAL LOOKS

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Novel Comfort Hair Schwarzkopf Professional Essential Looks Creative Director Simon Ellis Colour Lesley Jennison Cut Tyler Johnston Make up Helge Branscheidt Styling Tim Tobias Zimmermann Photography Stefan Heinrichs

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BEHIND THE SCENES THE 2020/21 F.A.M.E TEAM GETTING BUSY WITH IT ON SET

We at Schwarzkopf Professional couldn’t be more thrilled to share this coming together of industry prowess. The Fellowship for British Hairdressing is one of the UK’s most renowned industry institutions and the pinnacle of their mentor programmes, the FAME Team has helped to launch the careers of so many industry greats. Here you can see the beautiful work created by the 2021 team, art directed and shot by FAME Team leaders and Schwarzkopf Professional ambassadors, Gary Hooker & Michael Young. Kay Brady – National PPS Manager, Henkel Beautycare Professional

GARY & MICHAEL From start to finish, the shoot was amazing! The guys knocked it out the park – creating some incredible looks. The four of them work brilliantly together – it was great to see them in action working as a team. This was our first shoot together as a team – it felt so exciting, the atmosphere was electric!

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FASHION

BROOKE What a day it was! After waiting so long to get together - being back as a team and creatives and to getting to shoot with Hooker and Young was incredible! As a team we all have our own strengths and I really believe you can see this in the collection! The energy and the day flowed perfectly it was so much fun! The images are above any expectation I had!

CASEY We’ve already made history as the first FAME team to be together for two years… but going through the pandemic together has definitely given us a bond that will continue for life. I didn’t really think we’d become so close, especially over zoom/WhatsApp, but coming back from being in lockdown and having our first date together on set with Gary and Michael was like we had never been apart. There was a vibration of positive energy on the shoot, helping each other when needed, and all on the same level of creativity – it just worked! I mean… proof is in the pudding hun! We’re finalists for Artistic Team of the year at the British Hairdressing Awards. I feel like we’ve earned our place throughout our time together. I’m just gutted it’s coming to an end.

JOSÉ Working together under the guidance of Michael and Gary was amazing, especially after so much time apart – it felt like we work together all the time. We all complement each other really well and our styles fit perfectly. We had the best day – we laughed loads and created some amazing looks. The whole team was felt super inspired and everything just flowed. We are beyond thrilled with the collection – it’s a great representation of who we are as a team but also as individuals. Becoming finalists for Art Team in the BHA’s is simply the icing on the cake!

BRANDON I loved working with Hooker & Young, I’m familiar with their work and standards so I instantly knew we would produce something special. Michael and Gary are a dream to work with and amazing mentors. COVID hasn’t been the best to everyone but boy oh boy did we make the most out of the hand we were dealt. So much so we are up for BHA Artistic Team of the Year! What an achievement.

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F.A.M.E 20/21

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Hair F.A.M.E TEAM 2020/21 Make up Kirsten Baillie Styling Bernard Connolly Art Direction Hooker&Young Photography Michael Young

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40 NEW FINDS The latest products from your favourite brands.

The Revamp Progloss Volume and Wave Ceramic Brush has been designed with REVAMP’s unique perfect endings release system, which features retractable cool bristles for snag-free styling. The bristles are 5mm long which allows for optimum contact with the root for lift and volume. The brush features an innovative combination of bristles: high-density comb bristles to deeply detangle and hold the hair in place and flexi soft tip bristles to evenly brush the hair. WWW.RDR.LINK/HE012

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ALFAPARF MILANO’s Invisible Root Touch Up is a compact powder ideal for precise and controlled application. Available in four shades, it is suitable for all hair types, has a one-wash duration, has a vegan formula and is free from sulphates, parabens and mineral oils. It’s also fragrance free for an even more delicate touch. WWW.RDR.LINK/HE013

The Coff styling chair by TAKARA BELMONT has a slim backrest that lends itself to cutting longer hair. It has 360˚ lockable rotation delivered via three base options and removable seat cushions making it easy to clean. For the client, the Coff is extremely comfortable with a deep cushioned seat and padded armrests ensuring comfort and luxury in every salon visit. WWW.RDR.LINK/HE014

INDOLA has relaunched its new and improved care and styling range. Designed to jump off the shelf – and straight into your kitbag – the concise range contains everything a stylist on-the-go needs; and nothing you don’t. Indola’s packaging has also received a modern makeover with a bold, bright design. The new-look line-up is also made with up to 50% recycled material for a more sustainable approach. WWW.RDR.LINK/HE015

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ColorBalms from BIOLAGE are colour-deposting conditioners available in seven shades that will enhance, refresh and transform colour-treated or naturally-coloured hair. The intermixable shades boast an extra-nourishing formula as hair is left super soft and colour more vibrant in just five minutes. The formulas are vegan-friendly and there’s also a clear balm to mix with any shade for a sheerer result. WWW.RDR.LINK/HE016

ALTERNA’s CAVIAR Moisture Intensive Ceramide Shots deliver intensive hydration with a potent ceramide concentrate in multi-benefit, on-the-go biodegradable capsules. The capsules can be used on damp or dry hair as a multi-benefit leave-in treatment. The formula infuses hair with hydrolysed silk and vital nutrients that reduce frizz and breakage while increasing strength and shine. WWW.RDR.LINK/HE017

The INFINITI Intelligent Colour System, is ASP’s most advanced colour range to date, and it features GPS-TECnology that is unique to ASP, and has been designed to achieve ultimate permanent colour performance. With this new technology you can expect even greater colour intensity, unbeatable coverage and unrivalled condition and shine, with longer-lasting results. WWW.RDR.LINK/HE018

SCHWARZKOPF PROFESSIONAL Goodbye Orange is a highly-pigmented wash, formulated with blue and green direct dyes to neutralise warm undertones instantly and evenly. Tackling orange and red tones on medium brown to dark blonde hair, the quick and effective formula also gently cleanses and cares for the hair thanks to its integrated Bonding Technology. WWW.RDR.LINK/HE020

VELVET CURTAIN Cotton Touch Texture Balm by R+CO is a super-dry styler that adds volume and light hold for all hair types. Boasting a modern matte effect, it instantly smoothes and envelops strands for a piecey, effortless, second-day hair look. Simply spread a small amount evenly on damp or dry hair, style and air or blow-dry as desired. WWW.RDR.LINK/HE019

JOICO has added a Blue Ash Permanent Shade Series to its Vero K-Pak colour line. The series makes it easy to counteract the warmth of uninvited brassy tones, for cool blonde and brunette results. It also helps repair and protect with Quadramine Complex and boasts intermixable pure tone shades for amazing artistic freedom and creative shade possibilities. WWW.RDR.LINK/HE021

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R+CO RAINLESS Dry Cleansing Conditioner is a weightless mist, which gently absorbs sebum while nourishing and refreshing hair, leaving curls smooth and re-defined with healthy movement. Its hands-free application revives waves without disrupting the style. It contains banana extract and lemon balm to soothe and calm the scalp, and blackcurrant seed oil for smoothness and shine. WWW.RDR.LINK/HE023

12 SCHWARZKOPF PROFESSIONAL has joined forces with the PANTONE Color Institute, the global colour expert and trend forecaster, to present a unique set of 18 new IGORA ROYAL Mixes inspired by trending colour worlds identified by PANTONE. This new Mixes Collection celebrates the unlimited opportunities of the new IGORA ROYAL portfolio, with each trend colour created through the mixing of two to three core IGORA ROYAL shades. WWW.RDR.LINK/HE022

BUMBLE AND BUMBLE has introduced an extension of its bestselling Hairdresser’s Invisible Oil range. The skincare, inspired collection now includes a colour-safe and sulphate free Ultra Rich Shampoo and Conditioner alongside a multi-tasking Hyaluronic Treatment Lotion, formulated with skincare-grade biomimetic hyaluronic acid and the Hairdresser’s Invisible Oil signature 6-oil blend. WWW.RDR.LINK/HE025

MATRIX’s SoColor Sync Sheer Pastels have been revitalised and updated to sit within the newly formulated SoColor Sync range. Available in five soft shades – Sheer Pastel Violet, Ash, Neutral, Pearl and Mocha – the long-lasting colour stays true-to-tone for up to 25 washes. Thanks to its cool+ technology, colour stays cool and fades cool, leaving beautiful colour for longer. WWW.RDR.LINK/HE024

The new Hydrating Jelly Mask by AUTHENTIC BEAUTY CONCEPT acts like a targeted facial for the scalp; it promotes blood flow and healthy circulation. With a refreshingly lightweight texture, it delivers a dose of moisture to the scalp and hair thanks to its blend on spirulina and aloe vera. As well as leaving the scalp feeling intensely cared for, it protects against external aggressors and brings back shine for a healthy finish. WWW.RDR.LINK/HE026

KEVIN.MURPHY has released its MORE THAN PINK set in support of Breast Cancer Awareness month. The set, which contains three pink KEVIN.MURPHY favourites including PLUMPING.WASH, PLUMPING.RINSE and travel size SESSION.SPRAY FLEX will be available throughout October, with £1 from each set sold donated to the Breast Cancer Awareness charity, CoppaFeel! WWW.RDR.LINK/HE027

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Available in four shades including Dark Blonde, Light Chestnut, Dark Chestnut and Black, ALTER EGO Color Retouch Sprays are perfect for disguising roots in between salon appointments. These clever touch-up sprays offer a practical, fast application and provide full coverage of grey hair. They dry quickly and leave no stains or residue while gently scenting the hair with fine fragrance. WWW.RDR.LINK/HE028

The Morb hairdressing chair by TAKARA BELMONT is comfortable and robust, inviting clients to experience sofa-style luxury, as its rounded backrest and cushioned armrests embrace the client in complete comfort. Available in a wide range of upholstery colours with three base options, the Morb has removable seat cushions making it easy to clean after every client. WWW.RDR.LINK/HE029

L’ORÉAL PROFESSIONNEL Serie Expert Absolut Repair 10-in-1 Oil is an all-rounder oil delivering 10 benefits to strengthen and nourish hair. Its benefits include nourishment, resurfacing, lightweight touch, softness, detangling, conditioning, manageability, shine, protection and smoothness. Enriched with Wheat Germ Oils, this oils works to repair dry and damaged hair, allowing for a silky touch without a greasy finish. WWW.RDR.LINK/HE030

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Dyson has released a Flyaway Attachment, developed for the Dyson Supersonic hair dryer, which smoothes flyaways without extreme heat. Similar to the technology of the Dyson Airwrap, it attracts and lifts longer hairs to the front, while pushing flyaways through the section of hair and out of sight, increasing strand alignment and enhancing natural shine. WWW.RDR.LINK/HE031

Create quick and easy bouncy waves with the REVAMP Progloss Deep Beach Waver. The design creates beautiful S-shaped waves, with long-lasting results and stunning shine, thanks to the built-in Progloss super smooth oils. Featuring five adjustable temperature settings ranging from 120ºC to 210ºC and ultimate fast variable heat, this styling tool is suitable for different hair types and textures. WWW.RDR.LINK/HE032

Luxury hair extension brand, REMI CACHET has extended its range of brushes again to include a Smoothing Brush. Designed with extensions in mind, the brush glides over bond areas, preventing tugging and aiding styling. The ethically sourced boar bristles carry the natural oils from the scalp down through the hair to nourish the lengths and ends, leaving hair sleek and glossy. WWW.RDR.LINK/HE033

GREAT LENGTHS Global Ambassador, Rossano Ferretti introduces the latest addition to his Dolce range, Satin Glow Booster. A vegan leave-in spray, it’s designed to boost styling results whilst improving strength and softness. Suitable for use with Great Lengths hair extensions and coloured hair, the Satin Glow Booster will not only help to combat frizz and reduce moisture loss, but will leave hair with a sweet scent. WWW.RDR.LINK/HE034 The SACHAJUAN Intensive Repair Collection has been specifically designed for hair that is damaged, porous, very dry, or exposed to the sun. The Ocean Silk Technology in this collection make it the right range to restore damaged strands. With the addition of a new Intensive Leave-In Conditioner, the collection not only looks striking sat on a salon shelf, but works wonders for dry, damaged hair. WWW.RDR.LINK/HE036

Professional hair accessory brand, HAIRSLYDZ already boasts an impressive portfolio of tried-and-tested, high quality hair accessories and they have now introduced 100% Pure Silk Mini Scrunchiez which provide the perfect upgrade to standard hair ties. Just like the large Scrunchiez, Mini Scrunchiez won’t snag or pull the hair and add a luxe look to any style. WWW.RDR.LINK/HE035

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Available at SALON SERVICES, the OLAPLEX 4-in-1 Moisture Mask is a professional-strength formula that features 11 Vital Amino Acids, Panthenol and Ceramides 3 and 6, to intensely moisturise and hydrate the hair, whilst adding body and shine without any chemical treatments. Powered by Olaplex’s patented Bond Building technology, the mask repairs broken bonds to restore damaged hair and all in just 10 minutes. WWW.RDR.LINK/HE037

Combine power and speed to effortlessly create beautiful bounce and body with super smooth results for the REVAMP Progloss 3859 professional hairdryer. With a compact, ultra-lightweight design and a three metre salon cable, the Progloss 3950 offers comfort and flexibility of use. Negative and positive ionic jets condition the hair, smoothing cuticles to eliminate frizz and fly-aways, to create a radiant and salon-worthy finish. WWW.RDR.LINK/HE038

MY.ORGANICS Hydrating Frizz Ease Serum with ylang ylang, linseed oil, argan oil and avocado is a hydrating and restoring serum for all hair types. The natural mineral extracts restore the hair’s structure without weighing it down, hydrate the hair adding a glossy sheen and highlighting natural shades of colour and making the hair shiny and healthy. It fights frizz thanks to the controlling action of the linseed oil proteins, leaving the hair sleek and soft. WWW.RDR.LINK/HE039

SCHWARZKOPF PROFESSIONAL has added more colours to its CHROMA ID range. The Bonding Colour Mask collection previously featured 13 different tones for low-commitment colour services, such as the enhancement or refreshment of dull mid-lengths or the longevity enhancement of IGORA Royal or Vibrance shades. Being added to the already extensive collection, for even more customisations will be a grey tone and black tone. WWW.RDR.LINK/HE040

28 Thanks to its expertise in formulations, ALFAPARF MILANO has achieved a formula that is both gentle on the hair and delivers high-performance results. The Color Wear, The Natural Evolution of Gloss Toner has been designed to perfect the toning experience. It provides maximum toning results, enhancing every shade created with bleaching techniques, for a truly multi-dimensional colour. WWW.RDR.LINK/HE041

The SENS.ÙS Alisa Professional Straightening kit is the perfect professional straightening experience. The kit, performing five services, has been enriched with diamond extract to tame and eliminate frizz. With long-lasting effects, it leaves hair feeling soft, silky and manageable. WWW.RDR.LINK/HE042

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The MY.ORGANICS Keratin line infuses naturally sourced keratin with amino acids, argan, avocado and rose and vanilla for beautifully smooth, healthy results. When used together the line will also deeply nourish the scalp, speeding up the hair’s restoration. Included is the Organic Treatment Special Shampoo, the Organic Keratin Pure Treatment Intensive and the Organic Pro-Keratin Shampoo and Conditioner. WWW.RDR.LINK/HE043

KERATIN COMPLEX has repackaged and relaunched its most popular Try Me Kits. The Personalised Blow Out Kit contains everything you need to get started with the treatment service. Designed to smooth frizz, straighten hair or define curls, with results that last up to three months, the kit includes Clarify Shampoo, PBO Smoothing Treatment and PicturePerfect Hair Bond Sealing Masque. WWW.RDR.LINK/HE044

Building on the success of its hair growth supplements, HAIR GAIN has introduced its first topical product; a Hair Mask. By deeply penetrating the hair cortex and nourishing the scalp, Hair Gain’s Hair Mask stimulates the specific signal molecules in the dermal papilla required to reactivate hair growth. It also hydrates and moisturises the hair from within, leading to stronger and healthier-looking hair with increased vitality and shine. WWW.RDR.LINK/HE046

AUTHENTIC BEAUTY CONCEPT Enhancing Water is a versatile leave-in formula with rambutan and a refreshing barely-there texture. It is lightweight but caring, providing moisture and an instant dose of hydration for face and hair. Mist Enhancing Water over hair, body or face for a refreshing lift – or use to dampen down the hair for a quick restyle with added shine. WWW.RDR.LINK/HE045

R+CO SUBMARINE Water Activated Enzyme Exfoliating Shampoo is a silky, concentrated and beadless scalp exfoliator, which revitalises hair with balanced hydration. It gently removes excess flakes, oils and build-up with naturally derived enzymes and AHA’s leaving hair clean and nourished and the scalp refreshed. WWW.RDR.LINK/HE047

TIGI BED HEAD’s Professional Artistic Edit is an exclusive range, designed to spark creativity and created by hairdressers for hairdressers. The six products can be combined to tailor any client needs: Juxta Pose Dry Serum. Mind Games Multi-Functional Texture Wax, Base Player Protein Spray, Wave Rider Versatile Styling Cream, Contortionist Flexible Spray and Shine Heist Lightweight Conditioning Cream. WWW.RDR.LINK/HE048

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The MALIBU C Corrective Color Toolbox focuses on clarifying the hair and lifting colour pigments, whilst nourishing and restoring shine. It’s 100% vegan and cruelty free and purchase includes; a one year subscription to the Malibu C Online Academy. WWW.RDR.LINK/HE049

Miracle Curl Cream by MOO & YOO features a rich yet lightweight formula that ensures curls are nourished and hydrated without being weighed down. Infused with marula oil, shea butter and icelandic moss, the cream works to intensely condition and define natural curls leaving hair looking smooth, frizz-free and full of volume. Moo & Yoo use natural ingredients from sustainable sources. WWW.RDR.LINK/HE050

The brand new Blow Dry Collection by IT’S A 10 includes Blow Dry Glossing Shampoo, Blow Dry Glossing Glaze Conditioner, and Blow Dry Glossing Leave-in Conditioner. Individually, each product instantly improves hair’s manageability, but when combined, you have an unbeatable three-part solution for stronger, healthier hair that stands up to humidity, blow-drying, curling irons, and flat irons. WWW.RDR.LINK/HE051

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STEP BY STEP

JOICO’s Larisa Love brings you her new Ash-Ash Prism Lights Technique.

h s A t u All abo

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with JOICO LumiShine’s NEW Ash-Ash Series, a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones. Here JOICO Brand Ambassador, Larisa Love, brings the collection to life with her new Ash-Ash “Prism Lights” technique – a subtle shade upgrade that oozes cool sophistication.

Colour Formulas Client: Miki has natural level 2, virgin hair Prep – Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray Formula 1 – LumiShine Permanent Crème 5AA with 20 (6%) Volume LumiShine Developer

Before

Formula 2 – LumiShine Permanent Crème 6AA with 30 (9%) Volume LumiShine Developer Formula 3 – Blonde Life Powder Lightener with 20 (6%) Volume LumiShine Developer Formula 4 – LumiShine Demi-Permanent Liquid 6AA with 5 (1.5%) Volume LumiShine Developer Formula 5 – LumiShine Demi-Permanent Liquid 8AA with 5 (1.5%) Volume LumiShine Developer Post – Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

CLICK HERE TO WATCH THIS VIDEO OR GO TO WWW.RDR.LINK/HE052

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Technique

STEP 1: Prep with Defy Damage ProSeries 1. Shake the can vigorously and then spray in short bursts to 2-inch sections and comb for even distribution. Make sure to spray away from the face for client comfort.

STEP 2: Defy Damage works right away. you will see immediate shine and softness. ProSeries 1 is an easy one step spray that requires NO formula changes, NO mixing, NO developer changes and NO timing changes. This step will help provide greater and more even lift and colour deposit as well as make the hair 5x stronger while providing 80% less breakage.

STEP 3: Apply Formula 1 to the base throughout the entire head.

STEP 4: When applying colour at the front, make sure you take diagonal back partings so that all sections stay nice and clean and away from the face.

STEP 5: Section a triangle out from the fringe. Take a horseshoe section out from the arch of the brows that extends below the crown in the back.

STEP 6: Working on one side of the fringe at a diagonal, take weave partings and apply Formula 3 below the regrowth formula through the ends.

STEP 7: Continue working with weave partings, adding babylights. The amount you add should be based on client consultation, hair type and density and the fringe length. Adding too many babylights on a short fringe will create spots or a banding look.

STEP 8: Working with a fine weave parting that starts at the ear to the horseshoe parting, apply Formula 3 from growth through the ends. Don’t overlap the two formulas.

STEP 9: Continue taking diagonal back weave highlights working off the horseshoe section.

STEP 10: Repeat on the other side

Finished Foiling Side View

STEP 11: Apply Formula 2 to the rest of the hair melting into the base.

STEP 12: Process for 35 minutes. Rinse and shampoo with Defy Damage Protective Shampoo.

STEP 13: Apply Formula 5 in a teardrop method and Formula 6 through the mids and ends.

Finished Foiling Front View

Finished Foiling Back View

STEP 14: Process for 5-15 minutes. Rinse and shampoo with Defy Damage Protective Shampoo. Apply Defy Damage ProSeries 2 on damp and process for 5 mins. Rinse and style as desired.

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GET THE LOOK

COASTAL COLOUR Sens.ùs brings you three colourful looks from its MAREA collection, inspired by the sunsets and shorelines of Italy’s Amalfi Coast.

Kristine 1 Prepare hair by lightening the lengths and ends using bleach. 2 Using a freehand technique, start 1/3 of the way down the lengths and cover the whole head. 3 Once the optimal level of lift has been achieved (minimum light blonde, level 8), rinse hair thoroughly, shampoo and apply an acidifying treatment. 4 Section hair and apply Colour Formula A to the lightened fringe and side areas. 5 Apply Colour Formula B to the lightened top of the crown and the back areas. Color Formula A: InBlonde Toner Strawberry Bar Color Formula B: InBlonde Toner Apricot Sunset

Fatima 1 Bleach the whole head to achieve a level 10-11. 2 Rinse thoroughly to remove all bleach residue. 3 Shampoo hair and apply an acidifying treatment. 4 Prepare Colour Formula A and apply to the whole head. Colour Formula A: Sens.ùs Direct Pastel Blue 1p + Sens.ùs Direct Pastel Green 5p

Martina 1 Lighten hair with bleach to achieve the optimum colour level, in this case minimum level 9. 2 Start by applying Colour Formula A to the first 2 cm of the roots, covering the whole head. 3 Continue by applying Colour Formula B to the lengths and ends. Colour Formula A: Sens.ùs MC2 8.43 20p + Sens.ùs MC2 7.755 1p Colour Formula B: Sens.ùs MC2 9.43 20p + Sens.ùs MC2 7.755 1p WWW.RDR.LINK/HE053

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SPOTLIGHT

COME ON BARBIE, LET’S GO STYLE Icons unite: Introducing the L’Oréal Professionnel Paris Steampod 3.0 x Barbie Limited Edition. Empowering limitless looks and endless possibilities has been at the forefront of the L’Oréal Professionnel Paris Steampod brand for almost 10 years – a fact celebrated with this second limited edition collaboration with a signature pink makeover, Steampod 3.0 x Barbie.

inspiring young people to be anything they want to be, far from the one-size-fits-all approach. In 2021, Barbie is one of the most diverse doll lines in the market with over 170 ranges of dolls, dedicated to inspiring limitless dreams and ensuring every person feels seen. Designed in Paris with professional hairdressers, Steampod was launched in 2012 and quickly became a sought-after, high tech hair styler to create limitless looks, for all hair types. Offering up to 2x faster and up to 2x smoother styling*, Steampod is a game-changer for all hair types and offers up to 91% less breakage** and damage***.

Bringing together two brands that celebrate diverse and playful beauty. L’Oréal Professionnel Paris is a brand born from the city of fashion and style and dedicated to supporting hairdressers and inspiring creativity. This latest collaboration with Barbie shares the L’Oréal brand’s iconic vision and goals of

How to achieve glass hair: Sleek and straight Ensure your L’Oréal Professionnel Steampod 3.0 x Barbie is filled with water by checking the water tank. If this needs refilling, remove the water tank and fill with de-mineralised water for best results. Re-attach the water tank.

Choose your temperature setting and turn on the tool. If you have thin hair, opt for 180˚ and for thicker hair look to 210˚. Wait until the light stops flashing, meaning your tool has reached the selected temperature.

Prepping hair is key, it’s the foundation to a great look. Whilst the tool heats up, apply a heat protector such as L’Oréal Professionnel Serie Expert Blow-dry Fluidifier and comb through the hair to ensure the head is fully covered.

Section off the hair so that you are working with small layers. Place the section of hair in the middle of the plates, making sure the arrows are pointing down whilst styling. Move the tool slowly down the hair from the root and dip in slightly at the bottom so that the hair falls natural in front of the ear.

Continue like this throughout the remainder of hair. Once all hair has been straightened, use a paddle brush to brush through the hair.

* Instrumental test compared to Steampod 3.0 without steam and comb ** From repeated combing after 15 uses on bleached hair. Compared to Steampod 3.0 with steam and comb *** Measured as breakage with repeated combing after 15 uses on bleached hair. Compared to Steampod 3.0 without steam and comb

Finish the look by spritzing L’Oréal Professionnel Infinium Hairspray to hold the look in place and to reflect that glass-like shiny hair.

WWW.RDR.LINK/HE054

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SPOTLIGHT

COLOUR CHAMELEON

Mango Crush

Teal Bay

Millennial Pink

Wild Raspberry

Deep Purple

Change your colour while you style with the Diva Pro Styling Atmos Dry’s new interchangeable barrel sleeves. Known for bringing innovation to the world of hair, Diva Pro Styling has just unveiled a new attachment for the incredibly popular Atmos Dry. The tool can now be customised with a selection of interchangeable outer barrels that take just seconds to change. The five stunning, non-scratch colours are available to purchase with the dryer or separately and can be changed by simply twisting off the removable front grill cap, sliding the current barrel off and slipping the new colour in place with ease. Diva Pro Styling knows that as a hairstylist you pride yourself with your unique creative energy, so why not personalise each individual style with an eye-catching, interchangeable barrel on the Atmos Dry.

THE LIGHTWEIGHT ATMOS DRY IS EQUIPPED WITH A LOW NOISE, ULTRA-FAST AND ULTRA LONG-LIFE 100,000RPM ATMOS ENERGY MOTOR, WHICH DRIES AND STYLES HAIR EXTREMELY QUICKLY. THE RANGE ALSO INCLUDES THE ATMOS PLUS CONDITIONING SYSTEM, WHICH IMPROVES SOFTNESS AND SHINE AS WELL AS REDUCING FRIZZ AND STATIC.

WWW.RDR.LINK/HE055

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SPOTLIGHT

Melt intoAutumn

Rapture Hair Extensions unveils four new melt shades. With an already extensive shade ring of the deepest browns, ashiest blondes and richest reds, Rapture Hair Extensions has added two dark melts along with an ash blonde melt and a copper melt – just in time for the Autumn. As one of the UK’s leading real hair extension suppliers, Rapture uses the finest Remy hair found on the market and these new shades match the high salon quality the brand has become known for. Rapture Hair Extensions use a completely safe tape system with ultra-fine, self-adhesive strips applied directly to the clients’ hair. Independently approved by a trichologist, this system is neat, quick and easy to use – in fact, you can attach a whole head of extensions in under an hour and

the hair will last up to nine months (or even longer!) with the correct aftercare. Removal is clean, leaving no residue onto the client’s hair. Rapture Hair Extensions are also great for introducing colour without the commitment or damage, as well as adding length or thickness. Mix and match between the 41 shades to create a balayage look, add pops of colour or highlights seamlessly throughout a client’s natural hair. Emily Bowden, brand manager at Rapture Hair Extensions, said, “Having listened to our customers and engaging with them at our annual ProClub we have developed four new melt shades which will give our approved salons and stylists even more choice!”

To find out more about Rapture, the Rapture shades or to claim your free sample pack please click or visit: WWW.RDR.LINK/HE056

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SPOTLIGHT

REVLON PROFESSIONAL UNIQONE CELEBRATES 10 YEARS OF GREAT HAIR IN NO TIME.

f o t ou

10 years ago, UniqOne burst onto the professional haircare market with its iconic hair treatment, featuring 10 benefits in one exciting leave-in product. Exciting because it allowed women with all types of hair, to achieve professional results quickly. To celebrate its great success UniqOne is being relaunched featuring new packaging, recycled materials, vegan formulas and a new hair treatment including the Celebration Fragrance.

The Revlon Professional UniqOne packaging has been given a new look with an eye-catching new design and an improved bottle shape for better grip and application and as part of Revlon Professional’s commitment to reduce its environmental impact the new bottle is more sustainable and contains 25% of recycled PET.

MEET THE UNIQONE NEWEST HAIR TREATMENT The new Celebration Edition features a new fragrance that maintains the classic character of the product but with a twist – reflecting the personality of the modern woman: bold, fresh and very now. The new fragrance is spontaneous, free spirited and evokes a unique sense of joy and freedom.

THE 10 REAL BENEFITS THAT THE HAIR NEEDS IN ONE SINGLE PRODUCT. 1. REPAIRS DRY & DAMAGED HAIR 2. STRENGTHENS & REDUCES BREAKAGE 3. CONDITIONS & DETANGLES 4. CONTROLS FRIZZ 5. INSTANTLY MOISTURISES 6. HEAT PROTECTION 7. BOOSTS SHINE & PROTECTS COLOUR

WWW.RDR.LINK/HE057

8. SOFTNESS & MANAGEABILITY 9. HELPS TO PREVENT SPLIT ENDS 10. REFRESHES HAIRSTYLE

“UniqOne understands that not having time shouldn’t be normal and that’s why its multi-benefit products remain relevant after 10 years in the market: it gives women more time to do what’s precious for them.”

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hairdressers at

home What they’re watching, reading and doing. This month it’s Jack Merrick-Thirlway, Creative Director of Neville Hair & Beauty…

The Boxset The Sopranos One of the best TV series ever with the most accurate cast. I have watched this boxset three or four times at least and love it the same every time. A New York crime lord leading his gang through the city whilst dealing with his own anxiety and problems.

The Playlist /Album The Book I kill by Giorgio Faletti This book was recommended to me by a friend when I lived in St Barts. Set in the most glamorous of destinations, Monte Carlo, a crime investigation about an enigmatic FBI agent cracking down on his most harrowing case to date.

My music taste is very eclectic and can change from R&B to 80s to soul all within the space of three songs. At the moment I love Jack Harlow and JP Cooper: Two very different artists but incredibly talented. Depending on the mood these would be my two go-to albums of the moment.

The Film Point Break

The Game Rummikub A brilliant game introduced to me by my sister-in-law during lockdown, a numbers game, simple but fun! I now think all members of my family and my fiancé’s family have it. The Rummikub bug is a must!

This film has been a favourite since I was very young. Patrick Swayze plays the coolest bank robbing/surfer whilst Keanu Reeves is the young cop trying to break into Swayze’s gang to bring them all to justice. Little does he know he would enjoy the buzz and become a part of the crew.

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THE ED:IT

Errol Douglas MBE needs no introdu ction! Pro Hair are delighted to have this ‘man about town’, on our team for 2021. He brings us just what we need, a little ‘eye on theprize’, a smattering of ‘ones to watch’ and some very meaningful motivational tools that we can ado pt to make this year happen for each and every one of us. Follow him on Instagram: erroldouglashair

Thank you Can you remember when July and August were a time for meeting up with family and friends and travelling to far flung places – not anymore! Doesn’t seem to be a month in the year now when things quieten down, relax a little and give you time to re-adjust, renew, revive. Madness! Having said that, hopefully with the pandemic now behind us – or well on its way – we can celebrate the fact that the majority of us have got our businesses back – and that feels so good! It’s not been easy – in fact it’s hard to believe that this time last year we were all sitting at home waiting for the world to tell us what to do… I thank God daily that is in our past. I am not alone I’m sure by being truly thankful on a daily basis to the fact that we live where we live and have the team that are the NHS truly supporting us.

Back on platform I’ve been so privileged to educate around the globe – can’t wait until that time comes around again! I’ve done shows in Austraila, Italy, the USA and Russia and I’ve really missed the buzz of it all! My advice to all you budding presenters – stay focused, believe that you can achieve the highest level and surround yourself with others that believe in you and don’t ever stray from your goal. It’s so important to have a vision when you are on your journey.

Back on set OH WHAT A FEELING! Absolutely fabulous to get back on set to do my entry for British Hairdresser of the Year. Never gets any easier – and you’d think, blessed with so much time on my hands I’d have had it all sorted (in my mind). Fellow creatives will understand it when I say – we all want to be game changers – and to be asked to present your thoughts, ideas and vision to carry through in 2022 – for the British Hairdressing Awards is no mean feat. You are literally laid bare – open to criticism, open to applause – in your attempt to win this coveted title. Having just shot my collection – I’m delighted with the results – but couldn’t have done it without the collaboration of a strong team of makeup artist, stylist and photographer. Teamwork doth make my dream work.

AFRO Workshop I’m passionate that all hairdressers should be proficient in all hair types. It was great to spend the day with the Fellowship for British Hairdressing’s F.A.M.E. Team for an Afro Workshop held at my Errol Douglas salon. My hat goes off to F.A.M.E. Team members Brooke Evans; Casey Coleman, Brandon Messenger and José Domene and a big thank you to Jacqui McIntosh for joining us as the educational expert from Avlon UK.

Wedding belles At Errol Douglas we have our own Head of Bridal, Anna Baker, who ensures the smooth running of each event. What salon doesn’t love a wedding! Welcome back to the Wedding Season! Over 264,000 weddings were postponed due to the pandemic in 2020 alone – this including the 278,000 recently engaged couples who are planning to marry in 2021 and beyond – that’s a lot of people wanting their hair done! If you consider that each wedding on average invites 100 guests – this constitutes one hell of a lot of people that will be wanting their hair looking good to celebrate this occasion. Are you ready for Wedding season?

Infringe Great to be able to take a step back in time with my feature for Infringe magazine in which I credit my father’s creativity as the driving force behind my early interest in hair. He was such a visual person – always bringing home magazines, books, and was really into the arts. I was the only kid in my class that poured over magazines. I’ve got a lot to thank Dillon Churchill Douglas for – he opened a whole new world to me.

Always remember people that have helped you along the way.

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