Pro Hair Capital example

PROFESSIONAL HAIRDRESSER

APRIL 2024

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JANUARY/FEBRUARY

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LUXURY BEAUTY MADE IN ITALY

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Hydra Repair, a revolutionary hair care product line meticulously crafted by Artisans. As an Italian-based brand synonymous with luxury and innovation, Carlo Oliveri’s Hydra Repair encapsulates the essence of high-end hair care, providing a new care experience.

For more information go to www.carlooliveri.com

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EXCLUSIVELY INCLUSIVE with Errol Douglas MBE

17 COLOUR MEMO

A current conversation on colour

OLIVERI 36 CARLO Exclusive Collaboration

CONT REGULARS

7

FIRST WORD

18

8

HEADLINES

20 SUSTAINABLE MEMO

10

HOW TO FAIL

22 BUSINESS MEMO

Phil Smith interviews Tim Avory

62 BOOKED..!

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EXCLUSIVELY INCLUSIVE Errol Douglas MBE interviews Charlotte Mensah

16

PANTONE COLOUR OF THE YEAR MEMO

17

COLOUR MEMO

STYLE MEMO

Luke Benson shares his diary 64 VISIT Tuckwell & Co, Derby 66 5 MINUTES WITH… Rae Palmer

BUSINESS

24 NEED TO KNOW TRICHO With Mark Blake

25 MIRROR MIRROR ON THE SCREEN With Ben Lifton 26 A GOOD HEAD FOR BUSINESS With Natasha Grossman of HOB Salons

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ISSUE 01 JANUARY/FEBRUARY 2024

52 ON TREND

Marc Antoni Art Team

62

BOOKED..!

Luke Benson shares his diary

64

VISIT Tuckwell & Co, Derby

TENTS SPECIAL

PORTFOLIO

30 IT’S ALL IN YOUR HEAD

46 Dylan McConnachie

Wellbeing in the industry

52 Marc Antoni Art Team

36 A SICILIAN STORY

56 Simon Tuckwell

An Exclusive Collaboration

PRODUCTS

with Carlo Oliveri

61

58 SHOP THE DROP! Latest products 61

PRODUCT SPOTLIGHT Takara Belmont

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IN WITH THE NEW! I could start with all the New Year clichés – Didn’t 2023 fly by! Are you doing Dry January?

Have you joined a gym? But no doubt, for a lot of us, we already know the answers to these usual platitudes.

So, let’s look ahead to 2024 with our positive pants on and, yes guys, let’s manifest it – this year is going to be good! Channelling such positivity, our Wellbeing Special this issue, ‘It’s All In Your Head’ considers the mental health of hairdressers across the country as we embark on a new year. You’ll find this constructive and uplifting read on page 30.

And, can I just mention our stunning cover!

Thank you to Carlo Oliveri for bringing some Mediterranean magic to Pro Hair. You can discover more about his new luxury Italian haircare brand in our special collaboration with Carlo on page 36.

I am so excited that January has hit and with it, the time to announce our exciting plans for this year. 2024 sees the launch of the Pro Hair Awards.

Finally, we are delivering what you’ve been asking us to do for ages, as we feel now the time is right! And with you all in mind, the Pro Hair Awards will be three things: Accessible, Affordable and Sustainable.

So keep an eye out across all our platforms as we announce more details very soon!

@PROHAIRMAG

JANUARY/FEBRUARY

Q @PROHAIRMAG

WWW.PROFESSIONALHAIRDRESSER.CO.UK

Editorial Publisher

Designer

Nicola Shannon

Donna Booth

nshannon@hamerville.co.uk Assistant Editor Tabitha Shannon tshannon@hamerville.co.uk Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk

Group Production Manager Carol Padgett Production Assistant Claire Swendell

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Commercial Manager Laura Jowsey ljowsey@hamerville.co.uk

Editorial & Sales Enquiries Phone: 01923 237799

HAIR & STYLING: CARLO OLIVERI MAKE-UP: MARTIN FU

24,495

• July 22 – June 23

PHOTOGRAPHY: LORENZO MICHELINI

Subscriptions to Professional Hairdresser are avaliable at the following rates: UK: 1 year – £30 post paid Europe and Overseas: 1 year – £50 post paid Airmail: 1 year – £80 post paid.

To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.co.uk. ©2024 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

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@PROHAIRMAG

Q @PROHAIRMAG

WWW.PROFESSIONALHAIRDRESSER.CO.UK

HEADLINES PRESTIGIOUS PRIZE FOR ANDREW COLLINGE Hairdressing icon, Andrew Collinge, has been awarded the Dr John Rainey MBE Award for his long-standing contribution to the Denman brand. On receiving the solid silver medallion, Andrew stated: “I’m very proud to have worked with Denman for many, many years. It is a brand that is synonymous with the very best of British hairdressing.”

COULD YOU BE CROWNED HAIR EXTENSIONIST OF THE YEAR? Searching for the top hair extensionists throughout the UK, Remi Cachet has launched its awards for 2024. To enter, stylists must have a Trade Account with Remi Cachet and submit images that best demonstrate their work with hair extensions. The deadline for entries is Wednesday 31st January 2024.

Visit the entry form here: www.rdr.link/HAQ001

HAPPY 50TH TO GOLDWELL SCHWARZKOPF PROFESSIONAL CHARITY TOPCHIC! celebrates the 50 INITIATIVE CONTINUES TO CHANGE LIVES Goldwell anniversary of its renowned in-salon th

Schwarzkopf Professional shares the transformative impact of its hairdressing education initiative. Shaping Futures, in partnership with SOS Children’s Villages in the Philippines, is a training programme that gives young people from developing countries the chance to learn the universal skill of hairdressing. Now in its 13th year, the initiative aims to empower disadvantaged young people to not only learn a new trade but to give them the skills they need to build a profitable and sustainable career.

colour system, Topchic. Marking half a century of delivering an easy-to-use, reliable and vibrant colour assortment to professionals around the world, Topchic has established a legacy based on innovation, performance and long-lasting hair colour.

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Wella Professionals has committed to supporting the childhood cancer charity, Little Princess Trust. The brand hopes that through this partnership, it can help raise awareness amongst its salons to donate hair and support the worthy cause wherever possible. Whether through hair donations or fundraising, find out how you can get involved here: www.rdr.link/HAQ002

THE SEARCH IS ON! Revlon Professional has announced the relaunch of its mentoring programme, Visionaries 2024. This career-boosting opportunity will see four creative stylists enjoy a year-long mentorship programme directed by Revlon Professional Global Ambassador and multi award-winning hairdresser, Mark Leeson. The scheme is open to all Revlon Professional salons and all applicants must have a minimum of four years’ hairdressing experience. Applications close on Friday 26th January 2024 and entries are now open at: www.rdr.link/HAQ003

MOVERS AND SHAKERS

WELLA SUPPORTS THE LITTLE PRINCESS TRUST

HEATHER ROBERTSON:

ARTISTIC TEAM DIRECTOR FOR ERGO UK

Multi award-winning educator and hairdresser, Heather Robertson, has been announced as the ERGO Styling Tools UK Artistic Team Director. Heather will be responsible for the day-to-day education and management of the ERGO Artistic Team, as well as playing a major role in recruiting team members.

CAROLINE LARISSEY: NHBF CHIEF EXECUTIVE

After an extensive recruitment process, the National Hair & Beauty Federation has appointed Caroline Larissey as its new Chief Executive. Formerly the organisation’s Director of Quality and Standards, Caroline’s extensive knowledge of industry best practices has earned her a reputation as a dedicated and results-driven individual.

DARREL STARKEY:

UK CREATIVE AMBASSADOR FOR SHOWPONY HAIR EXTENSIONS Showpony Hair Extensions is thrilled to announce the appointment of Darrel Starkey as its new UK Creative Ambassador. Darrel will play a pivotal role in shaping the brand’s vision and promoting excellence in hair extensions throughout the country.

RIO AGOR-WATTS:

GROUP EDUCATION MANAGER FOR REVLON PROFESSIONAL

Rio Agor-Watts has been promoted to the new role of Group Education Manager for Revlon Professional UK & Ireland. Having delivered consistent success since joining the business as a Salon Account Manager in 2017, Rio has combined her hairdressing experience and sales know-how to win numerous industry awards.

JAYSON GRAY:

COLOUR VISIONARY ARTIST FOR KEUNE UK

Keune UK has appointed multi award-winning colourist, Jayson Gray, as its new UK Colour Visionary Artist. With a global reputation for his artistic prowess and innovative creativity, Jayson will utilise his experience and skills to help showcase the brand’s values through colour.

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CONTINUING THIS POPULAR SERIES INTO 2024, PHIL SMITH TALKS ONE-ON-ONE TO SUCCESSFUL HAIRDRESSERS ABOUT THE PIVOTAL MOMENTS IN BUSINESS THAT HAVE MADE THEM STRONGER. IT’S SAID YOU CAN’T SUCCEED UNTIL YOU’VE FAILED, SO FROM CAREER SETBACKS TO CRISES OF CONFIDENCE, PHIL UNCOVERS THE THINGS THAT HAVE GONE ‘WRONG’ AND THE LESSONS THESE SETBACKS HAVE TAUGHT HIS GUESTS ABOUT HOW TO DO THINGS RIGHT.

HOW TO FAIL THIS MONTH, PHIL TALKS TO TIM AVORY, WHO HE DESCRIBES AS ‘ONE OF THE INDUSTRY’S BIGGEST UNSUNG HEROES’. THE OWNER OF ONE OF THE MOST CONSISTENTLY SUCCESSFUL HAIRDRESSING BUSINESSES IN THE COMPANY, TIM OWNED 24 SALONS AT HIS PEAK AND IS STILL BREAKING FINANCIAL RECORDS 35 YEARS SINCE FIRST OPENING THE DOORS TO HIS FLAGSHIP TONI&GUY SALON IN GUILDFORD. AS WELL AS LAUNCHING THE CAREERS OF MANY WELL-KNOWN NAMES, PHIL SAYS HE QUITE SIMPLY WOULDN’T BE WHERE HE WAS TODAY WITHOUT HIM. THE TWO HAD QUITE A LOT TO CHAT ABOUT!

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Probably not owning enough shares of each shop to have control. I had 24 salons at my peak, but I only had 24% shares in a lot of them. Looking back, what I wish I’d done is have 100% shares in fewer salons. There’s a lot of artistic temperaments – a lot of hairdressers think they’re worth a fortune, but don’t necessarily want to work for it. For instance, they open up a shop and when it starts making money they start working less and less, then the salon never really performs that well. So yes, I wish I’d always started out with 100%.

I AGREE ENTIRELY. I’M NOT SAYING THERE’S A PROBLEM WITH THE FRANCHISE MODEL, BUT PROBABLY MY BIGGEST CRITICISM IS THAT YOU ARE LIMITED TO THE AMOUNT OF CONTROL YOU HAVE WHILST STILL BEING RESPONSIBLE FOR ALL OF THE BORROWINGS OF THAT BUSINESS. Yeah. Then you have to watch out for people playing the business, little fiddles. I mean, I had one director who didn’t drive so he went out and bought himself a company speedboat – not a company car – and put that through the business!

SAME. I REMEMBER GOING TO THE BUSINESS AWARDS THE YEAR I WON DIRECTOR OF THE YEAR, AND I ROCKED UP IN MY M&S SUIT BECAUSE I WAS LITERALLY UP TO MY EYEBALLS IN DEBT. ONE OF MY FRANCHISE PARTNERS HAD BEEN TO SLOANE STREET THAT DAY AND BOUGHT AN ARMANI SUIT TO WEAR – HE PUT THE RECEIPT THROUGH AS EXPENSES, SAYING IT WAS A BUSINESS EVENT! WE HAD NO CONTROL OVER THAT, IT WAS FRUSTRATING. SO, WHAT WOULD YOU SAY ARE THE BIGGEST LESSONS YOU’VE LEARNT? The thing franchising teaches you is that, unlike when you have hairdressers who want to come off the floor and open their own salon with no idea how the business works, the franchise is good because it teaches you the skills for making profit.

DO YOU MAKE BETTER DECISIONS TODAY THAN YOU DID IN THE PAST? Yes, 100%. When you’re younger, it’s all ego. I used to enter the British Hairdressing Awards, but I look back now and think how much it all used to cost – such a lot of money! And it’s all really just to fuel your ego.

Your ego goes out the window when you get older, and then you start thinking about the money.

WHERE WOULD YOU SAY YOU ARE IN TERMS OF YOUR CAREER NOW? When I started out, all I really cared about was opening my own salon. I’ve now just celebrated 35 years since opening my first TONI&GUY salon in Guildford, but I came into it completely blind. Toni Mascolo taught me everything I know about franchising, and I learnt the creative side from Anthony Mascolo, who is such an incredible image maker – that was why I went down the route of entering awards. Later in life, however, I reconnected with Toni and the commercial side. Toni was very, very business driven and I’m at that point of my life too. I’ve got good people around me who do the hair and I focus on the pennies. It hasn’t always been easy, but we’ve just hit our record month – we’ve got 42 staff and £170k worth of work booked in for this month alone.

CONGRATULATIONS ON STAYING OPEN FOR 35 YEARS! IN YOUR OPINION, WHAT IS THE SECRET TO GOOD LEADERSHIP? It’s all about the kind of person you are. I’ve had several managers over the years who get a bit of success and then try to lead like dictators; people don’t want to work for people like that. You have to find out what drives people. Some people are motivated by creative opportunities, like getting into the art team or working on shows, and you have to show them the path to go down that route; others want to get into more financial gain, you can show them that path too.

WHEN WAS THE LAST TIME YOU DOUBTED YOURSELF? HOW DO YOU OVERCOME THOSE FEELINGS? Well, I was actually in that situation recently. I’m just about to open a new salon and I was really questioning whether it was the right decision. We won’t have a receptionist – all the phone bookings will go through to our Guildford reception desk – so we’ve got no reception cost. There are also only certain days of the week where we’ll need juniors, so we can get the payroll down to about 40 per cent. Plus, anyone else in there is going to be productive, which means the bottom line is going to be really, really good. And the rent is very affordable too. Ultimately, I know it doesn’t have to do much to make profit and that’s why I did it. Did I really want to do it? Part of me thinks, not really, I’m looking for an easy life!

WHAT WAS THE HARDEST PROFESSIONAL DECISION YOU EVER HAD TO MAKE? I’d say opening up on my own for the very first time.

Me and Darren Brewer were the very first TONI&GUY franchisees, so we had no one else to look at as an established business model. There was a lot of naivety. I mean, if I knew then what I know now,

I don’t think I would have opened in Guildford.

Fortunately, we opened up and it was busy straightaway!

ABSOLUTELY, BUT YOU’RE NOT FAZED AT THAT AGE THOUGH! WHEN I OPENED MY FIRST SHOP, I WAS LOOKING UP TO SUCCESSFUL PEOPLE LIKE YOU, BUT YOU DIDN’T HAVE THAT. No, we saw about three local banks and none of them wanted to lend me the money; in their words, ‘Guildford has got too many hair salons’. I had to go to Toni’s personal bank and put my personal guarantee down – if it was a flop or a disaster, then yeah, I’d be paying it off for the next 10-15 years. The thing is, when you start off on your own, you can do something much cheaper, much smaller and build it. But with TONI&GUY, they wanted the high-end shops, so the gamble was much, much bigger.

ARE YOU STILL A PERSON WHO TAKES RISKS? Not now. I tend to be much more cautious. I’ve made some big financial mistakes like we all do. Now I’m 61 and I want to start looking at retirement, which is only five years or so away.

SUCCESS IS OBVIOUSLY DIFFERENT FOR EVERYONE, BUT WHAT DOES IT LOOK LIKE TO YOU? Probably now, money is what drives me. You know, having a nicer house, a nicer car, nicer holidays. If that question was asked to me in my 20s, however, it would have been creative success – winning awards and things like that.

WHO IS A SUCCESSFUL PERSON YOU ADMIRE? I admire what you’ve done Phil, with your career and product line. Mark Woolley is another good example of someone who has done well on the property side of things, buying up freeholds and making money by renting out upstairs. Hairdressing has taken him into a different business now – he’s done really well.

WHAT THREE PIECES OF ADVICE WOULD YOU GIVE TO ANYONE AT THE START OF THEIR CAREER? 1. If you can, buy a salon freehold with a flat above it – somewhere you can live while you build that business so that you’re paying off your mortgage and not paying somebody else’s rent. Then when you reach my age, you’re not only making money in the business, but you’re also making money on the property.

2. Learn every skill you can; go on every course. Don’t be a hairdresser who can only do one thing.

3. One final thing – just be a nice person.

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interview

HI TIM. TELL ME ABOUT WHAT YOU THINK HAS BEEN YOUR BIGGEST CAREER CHALLENGE OR ‘FAILURE’ SO FAR…IN OTHER WORDS, WHAT’S BEEN YOUR BIGGEST MISTAKE?

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EXCLUSIVELY INCLUSIVE WiTH ERROL DOUGLAS MBE

Errol Douglas has made a name for himself as the ultimate all-rounder in hairdressing.

With equality, diversity and inclusivity high on his agenda, we want to find out what it takes to achieve a truly inclusive salon. In this exclusive series, Errol interviews hair-industry heroes about their stance on inclusivity.

THiS MONTH, ERROL SiTS DOWN WiTH CHARLOTTE MENSAH. AS WELL AS WiNNiNG AFRO HAiRDRESSER OF THE YEAR THREE TiMES AT THE BRiTiSH HAiRDRESSiNG AWARDS, CHARLOTTE iS THE OWNER OF THE HAiR LOUNGE SALON AND FOUNDER OF THE CHARLOTTE MENSAH MANKETTi HAiR OiL PRODUCT RANGE. AN iNSPiRATiON TO STYLiSTS, BUSiNESS OWNERS AND WOMEN WORLDWiDE, CHARLOTTE iS RECOGNiSED AS ONE OF THE GO-TO AUTHORiTiES ON NATURAL, AFRO, MiXED AND CURLY TEXTURES. Hi CHARLOTTE, THANKS FOR BEiNG HERE TODAY. WHEN iT COMES TO HAiR, WHAT DOES THE TERM iNCLUSiViTY MEAN TO YOU? It’s about being able to ‘see’ everyone: every texture, every hair type, every kind of person. It’s about representing life today.

IS THERE ENOUGH OF A SPOTLiGHT ON THESE CONVERSATiONS iN THE HAiRDRESSiNG iNDUSTRY? It’s getting better, but I think we could still be doing more to push these conversations every day – not just, for instance, when it’s Black History Month. We need to be representing everyone at every event

within the hair industry; this needs to become the norm. The way we talk about hair plays a big part, so changing the language we use is a good start. Look at it this way, when I buy a product like a body cream or a deodorant, it’s not just because it’s boxed up in a particular way – I choose it because it’s moisturising or I know it will work for my skin. Afro hair is often very marginalised and put in a box, when it’s really just a hair type that needs extra moisture. Let’s not always be using negative words like ‘dry’ and ‘brittle’, but instead challenge perceptions of hair types and try to talk about them in a more positive way.

YOU’VE WRiTTEN A BOOK, GOOD HAiR. WHAT WERE YOUR KEY LEARNiNGS FROM RESEARCHiNG iT? The title Good Hair comes from the fact that all hair is ‘good’ – it celebrates and embraces all kinds of hair, whatever its god-given texture. The book is part memoir, part history, part science, and tips and tricks too. It was a way to tell my story. It took a long time to write, but I feel there’s so much to it, tracing back to my roots and heritage in Ghana and how I got to where I am today. It’s about how I found love and happiness in hair.

HOW MUCH OF A PART DOES EDUCATiON AND TRAiNiNG PLAY iN THE QUEST FOR iNCLUSiViTY? Oh, 100% education is the most important thing. First and foremost, you don’t just

learn about hair and then you’re done – there is always something to master, refresh or revitalise. Teaching is not just about new stuff, it’s a renewal process that gives you power to do more and keep your creative energy flowing. Wherever you are in your career, you have to strive for excellence all the time. Teaching and helping people to understand textured hair is just so important.

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interview

WHAT DO YOU THiNK SALONS CAN DO TO OFFER A TRULY iNCLUSiVE SERViCE? You can’t just harp on about change, you have to be the one setting the example.

Salon owners should not only encourage their teams, but they also need to participate. Moving your salon forward and educating your team will only be better for business, and who doesn’t want a busy salon?

WHAT PART DO PRODUCT COMPANiES PLAY iN THE ADVANCEMENT OF iNCLUSiViTY? There’s big money to be made in the textured hair market, but I’m not sure that enough is being put into research. We need people with understanding and experience, and that starts from the top – where are the people from diverse backgrounds at the table in the boardroom? To see a real change, we need to look at the leadership of these big brands.

WHAT WERE YOUR OBJECTiVES WHEN YOU DEVELOPED YOUR MANKETTi HAiR OiL RANGE? As well as being about the right results, the range is also all about sustainability. It was a lot of trial and error, and it took six years to develop. Launching a brand and getting people to believe in it is so hard, but it taught me that if you believe in something, it’s a winner. The range really connects with me and my heritage, and it has a lot of symbolism attached to it.

It’s formulated with Manketti oil, which is the most amazing moisturising agent. All the packaging is re-useable and the ingredients are ethically sourced in Africa, which puts money back into those local communities, so it has sustainability at its core.

WHAT DOES ‘NORMAL’ HAiR MEAN THESE DAYS? WOULD YOU AGREE THAT iT’S AN OUTDATED TERM? It’s definitely outdated and implies that some hair types are ‘abnormal’. What exactly is abnormal in this day and age? I’ve heard this terminology from some big brands I’ve worked with, particulary when casting models. If we want to encourage inclusivity and diversity, we shouldn’t be discriminating against anyone because of the texture of their hair.

WHAT ARE THE iNCLUSiVE PRACTiCES YOU EMPLOY AT YOUR SALON? When you walk through the doors at Hair Lounge, you know there’s a warmth about it. It’s a place where everyone feels seen and safe; you could be a superstar sitting next to someone who works at Tesco, and there’s no distinction. We make it for everyone – all hair types, all backgrounds. Of course, it’s a business and we’re not playing around, but everyone is valued and supported and gets the same special treatment. It’s a place for humankind – simple as that.

WHAT’S YOUR BEST TECHNiCAL TiP REGARDiNG TYPE 4 HAiR? If you’re not familiar with this hair type, get yourself on a course. Start with the education and the science and then practice, practice, practice.

Get your friends in, do model nights, experiment with techniques like braiding and blow-dries for textured hair. Really take your time to familiarise yourself with the hair type you have in front of you – brush it, feel it, get to understand it.

It can be as simple as that.

Confidence comes from knowledge.

WHAT iS THE ONE THiNG EVERY HAiRDRESSER SHOULD DO TO EDUCATE THEMSELVES ON TEXTURED HAiR? I’d say read as many books on Black History as you can. Culture and history are all intertwined, and you’ll learn so much more than just how to delve into this hair type.

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Hair: Carolyn Newman

Hair: Dylan Brittain and the Rainbow Room International Artistic Team

COLOUR ARTISTRY I have always loved seeing the new Pantone Colour of the Year and this year’s colour is no exception! What I like about Peach Fuzz is that the tonal element of the colour can be further created and adjusted to suit warm or cool skin tones. As a colour artist, I can play with the nuances of this shade, creating different levels of Peach Fuzz on light, medium and dark hair. I think clients will love wearing this colour, especially for spring and summer.

CAROLYN NEWMAN, INTERNATIONAL EDUCATOR AND COLOUR EXPERT

A FRESH WAVE OF CREATIVITY Peach Fuzz, the fantastic Pantone Colour of the Year for 2024, injects a fresh wave of creativity into the world of colourists. This playful shade brings a burst of life and optimism, reflecting the collective desire for a colourful future. As a lover of vivids, I’m thrilled to work with Peach Fuzz, a welcoming and lively member of the ‘peach’ family.

When I think of Peach Fuzz, I think of the warmth of Goldwell Colorance Pastel Peach; it’s the perfect hue to add a touch of peach to any look.

SAFY B, SAFY B SALON

Peachy Products Introducing the Peach Hydrangea Bond Sustainer from Uberliss, a light orange shade with a peachy undertone that deposits vibrant colour and lasts up to eight washes.

Formulated with the Uberliss patented Bond Regenerator technology, as well as a moisturising blend of Coconut Oil and Aloe for a boost of hydration, the product works to nourish dry and damaged hair as well as regenerating broken hair bonds.

Available in Spring 2024. www.rdr.link/HAQ004

A SPECTRUM OF STYLES The introduction of Peach Fuzz as the Pantone Colour of the Year for 2024 is a delightful transition from the vibrant Viva Magenta of last year. Its subtle peach undertones bring a sense of tranquillity, making it universally flattering and perfect for a spectrum of styles. One product that springs to mind is Schwarzkopf Professional BLONDME Deep Toning Peach Sorbet – I am sure there will be a rise in clients asking for peach tones this year and this product is perfect for achieving this playful colour.

SUZIE MCGILL, ARTISTIC DIRECTOR AT RAINBOW ROOM INTERNATIONAL

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GOLDWELL UNVEIL 2024 COLOUR OF THE YEAR: MIDNIGHT BERRY This shade of highly saturated purple and the deepest blue exudes richness and complexity, effortlessly encompassing two of the freshest shades for the upcoming year. Inspired by the mystery of the midnight sky, MIDNIGHT BERRY portrays a sense of enchantment and mystique that captivates and inspires.

2024 is all about pushing limits and trying new things – hair trends are going to be a wild mix of bright colours and cool textures. Us colourists will certainly be shaking things up and updating our colour palettes, with new tones including punchy oranges, oceanic blues, organic neutrals and shimmering lavenders.

ALEX THADDEUS

memo

Bite into Beauty Superfood-Inspired Hair Hues

Inspiring us to be more adventurous with hair during the colder, darker months, the team at the Neil Moodie Studio have created three unique colours based on superfoods…

‘The vibrant tones found in red cabbage can reflect a desire for individuality and an appreciation for the unconventional aspects of beauty.’

CAT HINDLE, CREATIVE DIRECTOR

‘Avocado tones draw inspiration from nature, offering versatility, customisation and creativity in hair colour.’

HANNAH BUTTON, CREATIVE COLOURIST & STYLIST

‘The warm and sunny tones of turmeric can evoke the feelings of positivity, happiness and a cheerful disposition.’

LUKE TYRRELL, CREATIVE ART DIRECTOR & COLOURIST

READY FOR RED? JOICO EUROPE TEAM From Hailey Bieber’s colour evolution to whiskey shades, berry tones and cowboy coppers, red is certainly this season’s go-to hair colour. The difficulty lies, however, in identifying which tones are most suited to which clients…

For those who love to go all out when it comes to colour, a well-matched shade could be a solid brick tone like Fire Engine Red. However, there are also other more subtle ways to stand out, such as a Cherry Red or velvety Deep Red – think red velvet cake, a blend of warm chocolate with a glossy red finish.

A third way to approach the on-trend colour is via the Hailey Bieber method – bit by bit. The beauty founder started out with a Cinnamon Cookie Butter shade during the Summer, before leaning into a gorgeous Whiskey Wash and finally landing on a glossy Cowboy Copper. Many credit Hailey’s colour play as the reason red hair is having a moment – she’s shown just how versatile the colour can be! www.rdr.link/HAQ005

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HANDLE WITH CURL! With the colder weather causing curls to look dry and frizzy, now is certainly the time to give them some extra love and care. We spoke to award-winning men’s hairdresser, Jim Shaw, to learn some top tips for caring for curls this season…

Deep condition: Encourage clients to use deep-conditioning hair masks and leave-in conditioners as often as they can. This will replenish lost moisture and keep curls looking strong and healthy.

Maintain trims: By booking in for regular trims, clients can prevent split ends. This is essential in keeping curls healthy and bouncy.

Skip the heated styling where possible: The combination of cold weather outside and central heating indoors can cause the hair to become dry and dull. With this in mind, it’s best to avoid heated styling tools to prevent causing extra damage.

GET THE LOOK WITH TIA GENTLES, DENMAN STAGE STAR 2022 ‘To create this look, I blow-dried the top of the hair smooth using my Denman D81M Style and Shine brush. Next, I applied L’Oréal Techni-Art Mousse, moulding the front of the hair around the face with the Denman D91 Back Comb Brush and the Denman D92 Edge Tamer. I pinned this in place and used a hair net and hairdryer to dry it. Once set, the pins were removed and we were ready to shoot.’ 씰

‘For this look, I knew I wanted a strong, single-length bob with a sharp fringe. I also wanted the fringe to sit slightly wider than normal, opening the face up instead of hiding it behind the hair. To style this out, I blow-dried with the Denman D38 Power Paddle brush. I then straightened the hair before running it through with the Denman D91 Edge Tamer to help keep any flyaways down. Finally, I used mini clippers to make sure the lines of the bob and fringe were both as sharp as possible.’ 씰

memo

Opt for protective styling: Explain to clients the benefits of protective styling for their curls. As well as looking incredibly chic, braids, twists and buns are brilliantly protective styling options.

Use a hair oil for extra nourishment: Hair oils are a great way to give the hair extra moisture, plus they can also be used to help seal split ends.

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A Virtual Visionary Melissa Timperley has launched an app which promises users a ‘professional bootcamp’ in precision cutting. Available on Apple and Android devices, MT Masterclass is an extension of Melissa’s one-day precision cutting course which has been running monthly in Manchester throughout 2023. Bringing together a series of step-by-step videos demonstrating some of her most requested cuts – including the one-length bob, pixie cut, face-framing layers and the ‘InstaFringe’ – MT Masterclass offers the opportunity to enhance your cutting confidence and help refine your cutting techniques www.rdr.link/HAQ006

GET THE GLOSS Kerasilk Liquid Cuticle Filler wins Bronze in the Best Styling Product category at the Get the Gloss Beauty Awards 2023. Judged by a panel of 24 experts and spanning across various categories, the awards recognise and celebrate the leading beauty products in the industry.

Having become a trusted ally for both salon professionals and individuals looking to achieve salon-worthy results at home, the spray works to rebuild the hair surface for long-lasting structural recovery of the cuticle. www.rdr.link/HAQ007

SHAVING THE WAY #CELEBRITYSPOTTED I didn’t see this coming at all! For someone who is such a style icon, I think it’s great for Harry to shock the masses and do something outside of his norm. I’m also guessing this is now going to spark a huge trend, but the last thing we want is for clients to start picking up clippers and butchering their own barnets! My advice to barbers on these shaved haircuts would be to educate clients on how to best decide on the correct length. Face and head shape, for example, should be seriously taken into consideration. Bring on the skinhead!

PETE CRANFIELD, BABYLISS PRO AMBASSADOR

HAPPY LUNAR NEW YEAR! To usher in the Year of the Dragon in 2024, Oribe Hair Care has introduced two new limited-edition gift sets exclusively for Lunar New Year. Presented in custom-crafted boxes designed by the Australian-Chinese artist Chris Chun, the gift sets are available in both the Magnificent Volume and Hair Alchemy Liter lines.

Conveying a sense of gratitude, joy and great prosperity for the year ahead, the maximalist packaging features lush paintings of peony roses in rich jewel tones, alongside la mariposa blanca, the national flower of Cuba, where co-founder Oribe Canales was born. www.rdr.link/HAQ008

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A Cleaner, Greener Future

O&M ANNOUNCED AS SUSTAINABLE PARTNER TO HOUSE OF SASSOON

With sustainability high on its agenda, REM has introduced a new EcoChic Furniture Range – REM Earth. Including the sourcing of eco-friendly materials and the reduction of water and energy consumption, the brand are committed to having a positive effect on the environment.

We caught up with REM to learn about a few of the sustainability steps it has taken so far:

Australian salon professional brand, Original & Mineral, has recently been selected as the brand partner for House of Sassoon’s

● LED lighting is being fitted

●

newly launched flagship salon and academy. Global CEO of Sassoon, Debbie Webster, comments: “When deciding on a new brand partner for our flagship House of Sassoon launch in Soho, London, Original & Mineral was a natural choice for us. Being able to offer our customers and students a product line free of harsh chemicals, while also high performing, is important to us and fits in with our vision for the future”

●

●

●

● Company cars are now electric. ● All printed literature uses paper

throughout the factory to reduce energy supply.

Motion detectors are being installed by area to turn off lights when not needed.

Company Fleet vehicles are all now Euro 6 compliant, with electric options being considered for future purchases.

Company waste is segregated for recycling by type: wood waste, pallets, paper and card and general waste.

REM materials and fabrics are certified as chemically POPs free.

certified by the Forest Stewardship Council (FSC). ● Vegetable-based inks are used in printing processes. ● Where feasible, meetings around the UK and Europe are now held via digital online apps. ● Paperless billing is used in all sales and invoicing departments.

memo SIX SIMPLE SUSTAINABLE STEPS FOR 2024 washing clients’ hair with colder water, which is actually better for the hair condition. ● Use the cold-water programme to wash all towels and gowns, and only ever run the machine with a full load.

When it comes to sustainability in the hairdressing world, Anne Veck is a leading authority. With hundreds of sustainable solutions for you to delve into, we narrowed it down to her top six steps for you to work on throughout 2024: Use less hot water: The most expensive and energy-intensive activity in any salon is heating the water. ● Wash at lower temperatures wherever possible – this includes

Switch to green energy: Change your energy supplier to a green energy company. ● Beware, many ‘renewable’ tariffs are actually based on greenwashing. ● Legitimately green suppliers include Ecotricity, Green Energy UK (aka 100Green) and Good Energy. Each of these supplies 100% green electricity directly from renewable sources.

Move to a sustainable and ethical hairdressing product supplier: There are an increasing number of well-known hairdressing product brands offering safe, ethically sourced and sustainably produced products and packaging, free of harsh chemicals.

Avoid products made from or packaged in plastic whenever possible: ● Haircare products, plastic drink bottles, single use plastic cups, bags, bin liners...the list goes on!

Minimise colour waste: ● There are now many different apps available to help stylists measure and manage colour waste. ● VISH or SmartMix by Precision Colour are particularly popular options.

Despose of general waste via sustainable means: ● If your local waste service isn’t up to scratch (which most aren’t!), then consider alternative collection services that work to send nothing to landfill. ● These include Green Salon Collective, First Mile, Full Circle, Handle (packaging only) and Recycle My Salon (aluminium and hair only).

Anne Veck and Keith Mellen have just launched a third, updated edition of their multi award-winning Salon RE:Source sustainability toolkit – a free downloadable guide that works to educate stylists and salon owners on functioning more sustainably.

Download here: www.rdr.link/HAQ009

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advertorial

STYLE CHALLENGE GREAT LENGTHS CONFRONTS THE STEREOTYPE OF EXTENSIONS AS IT UNVEILS ITS NEW PHOTOGRAPHIC COLLECTION, PERCEPTION. Rather than being limited to just length, GREAT LENGTHS challenges convention with the launch of Perception, a Great Lengths UK & Ireland campaign that celebrates the diversity of GREAT LENGTHS and seeks to transform the stereotype of extensions imagery by showcasing their remarkable versatility.

The four dramatically different looks that make up Perception demonstrate the transformative potential of GREAT LENGTHS – not only for adapting hair length, but for adding texture, volume, manageability and colour to all hair types. From flawless silver-toned waves to perfectly coiled Afro curls, these looks highlight the power of extensions to enhance individual beauty, while appearing natural and completely undetectable.

Great Lengths is the first extensions company to achieve B Corp status, a reflection of its dedication to using business as a force for good, aligning with rigorous social and environmental standards. The brand’s partnership with the Little Princess Trust was also an industry first, allowing clients to donate their worn hair extensions to the charity, who then use the hair to make wigs for children and young people experiencing hair loss from cancer or other illnesses.

Shot by renowned hair photographer, Richard Miles, with creative direction from award-winning hairdressers, Rick and Zoe Roberts, Perception was styled by the GREAT LENGTHS MASTERS 2023 – Jo Fox, Linda Thornton, Katie Hemming and Jade Hobster – all of whom were selected after a rigorous judging process that saw entrants from all over the UK and Ireland showcase their passion and talent over several rounds.

With creative input from Rick and Zoe, the stylists used their extensive GREAT LENGTHS expertise to create wearable, trend-led styles that invite the consumer to rethink their opinion of hair extensions.

“Extensions can do so much more than ‘extending’ natural length, and quality and ethicality is at the heart of our business at Great Lengths. This campaign is about showcasing the beauty of Great Lengths and their ability to empower the individual, enhancing or transforming a style without the risk of damage. In these images, Richard has perfectly captured the confidence that comes from wearing our extensions, while Rick and Zoe’s direction feels fresh and vibrant.”

Joscelin McCourt, CEO of HB Collective

IF YOU ARE INTERESTED IN BECOMING GREAT LENGTHS CERTIFIED, PLEASE VISIT: WWW.RDR.LINK/HAQ010

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UNLOCK YOUR SOCIAL MEDIA POTENTIAL In a world dominated by digital connections, social media has become the cornerstone of modern communication. We caught up with Loving Social Media, a digital marketing agency that believe in harnessing the power of social media through the Tap & Trust method. Here are their five expert tips to help you flourish in the digital realm.

1 Authenticity is Key: Your online persona should reflect the real you. Authenticity breeds trust, so be genuine in your interactions.

2 Consistency Matters: Regular posting keeps your audience engaged. Create a content calendar to maintain a steady online presence.

3 Engage and Interact: Respond promptly to comments and messages. Building relationships fosters trust.

4 Content is King: Create captivating content that resonates with your audience. Quality over quantity is the name of the game.

FOR ONE THING… Making waves with his innovative approach to online learning, award-winning hairdresser, Chris Foster, has recently launched a new course on brand success – The One Programme. Designed to help hair pros around the world further enhance their reputation through the power of marketing and personal branding, the programme consists of effective videos and informative live sessions, as well as practical and insightful workbooks.

For more information on The One Programme, visit: www.rdr.link/HAQ012

s s e n i s bu

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5 Stay Informed: Social media trends evolve rapidly. Keep yourself updated on the latest changes and adapt your strategy accordingly.

For more tips and insights, visit: www.rdr.link/HAQ011

All Hail the Tech Queen!

Sam Austin-Smith is shaking things up in the world of business. Having just stepped into her second CEO role, Sam is now bringing together her years of industry experience to launch Floomly, a new hairdressing-focused tech business.

“My involvement in hairdressing started when I was five years old, as I tagged along with mum and dad who ran events and courses for hairdressers.

When I finished school, I started full time with the family business where I worked my way through the ranks, learning the highs and lows of running a successful business. My role within The Fantastic Hairdresser meant I worked up close with thousands of different hairdressing owners and teams, helping me build a deep understanding of both individual and common problems.

It’s this unique insight into what hairdressers really need that has set me up perfectly to drive my new venture forward. Floomly is the next generation of salon software, created from the perspective of people who have lived and breathed the industry

for several decades: a hairdressing perspective.

I’ve always been determined and single-minded when it comes to realising my goals. It’s been a process, but never giving up on my dreams has led me to this moment – and that’s something I am super proud of. I think we all have the power to change direction, especially with the help of these top three superpowers: ● Listening: Possibly one of the most valuable superpowers that is often under-utilised – I can’t tell you how much I have learnt simply from listening. ● Resilience: In those moments when you question everything, think about a pearl; its strength is in its grit. ● Patience: The power of waiting for the right moment to act, and not being afraid to grab it when it comes!”

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Maintaining Professionalism in Challenging Work Environments Customer complaints can knock the confidence out of salon professionals, and it is typical for colleagues to vent to each other about stressful situations.

However, putting your clients on blast when you receive a complaint can appear incredibly unprofessional, potentially discouraging prospective clients from booking appointments.

To prevent reputation damage and a breach of trust with customers, Alice Dawkins, hair expert at Milk + Blush, offers her tips for tackling complaints constructively: ● Listen and Respond Carefully: Take time to listen and ensure you have all the necessary information to find a suitable solution. Thank customers for their feedback and refrain from using defensive or aggressive language . ● Keep Verbal and Body Language Calm: No matter how you personally feel about the validity of a complaint, make sure to lead with empathy. Keep calm and carefully select your choice of words, speech volume, hand gestures and posture.

● Establish a Complaints Policy: A thorough policy that clearly outlines the right procedure to handle a complaint will protect everyone involved.

Guidelines should be easy to follow, detailing legal rights and the correct way to formally make a complaint. ● Come up with Effective Solutions: Moaning about complaints may be tempting, but it will do nothing to help resolve the issue. Creating a guidebook and offering training about tackling different complaints and challenges will help to prepare employees for potential problems and equip them with the skills to handle them.

ALL ON THE SAME PAGE I THE SALON HANDBOOK Salon owners know that the success of their business heavily depends on the consistency of their team. With this in mind, Janene Hawkins-Bush, owner of four salons in the South of England, is a firm believer in the Salon Handbook.

“It may sound like a boring business task, but a Salon Handbook has the potential to be a complete gamechanger for your team and culture. It is an HR lifesaver that communicates your salon’s values, policies and expectations to new and existing employees.”

What should a salon handbook contain?

“While I suggest that you seek legal advice when compiling your handbook, here are some of the areas to cover: ● Induction process. ● Wages and commission. ● Employee benefits. ● Working hours, attendance and punctuality. ● Performance review process. ● Expenses and deductions. ● Holiday entitlement. ● Dress code. ● Sick leave and sick pay. ● Disciplinary procedure.

● ● ● ● ● ● ● ● ● ● ●

Complaints procedure.

Flexible working.

Alcohol, drug abuse and smoking policy.

Health and safety.

Equal opportunities policy.

Bullying, harassment and stress.

Internet and email.

Use of mobile phones and social media.

Maternity and paternity leave.

Pensions.

Retirement and ending employment.

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NEED-to-KNOW

TRICHO

HOW DO CANCER TREATMENTS LEAD TO HAIR LOSS? With someone diagnosed with cancer every 90 seconds in the UK, Nioxin ambassador and globally recognised trichologist, Mark Blake (MIT WTS IAT), explains the science behind hair loss and chemotherapy.

Q

WHAT CAUSES HAIR TO FALL OUT?

Chemotherapy is a drug designed to attack and kill rapidly dividing cancer cells.

However, since the hair follicles are some of the most prolific cell producers in the body, the treatment can often attack these healthy fast-growing cells by mistake.

Whilst not all chemotherapy drugs can cause hair loss, it should be noted that – primarily due to the nature of the treatment and stress associated – it would be expected for some thinning to occur regardless of the case.

QUICK TIPS:

● When shampooing, avoid circular

●

● ● ● ●

WHAT PRODUCTS CAN CLIENTS USE AND AT WHAT STAGE? The scalp will begin to feel dry and itchy, so I recommend clients gently apply a moisturising liquid or emollient (unperfumed) such as Hydromol, Doublebase or Oilatum. Remember, six months is the key time to let pass after treatment before starting anything new with your hair – unless an oncologist advises otherwise.

Q

HOW SHOULD CLIENTS TREAT THE HAIR AS IT GROWS BACK? After treatment, clients should not be washing their hair more than twice a week.

In order to keep the scalp clean and healthy, I recommend the hair is washed at least every 10 days.

The scalp may be itchy and sensitised, so sulphates and parabens should be avoided.

Contrary to popular belief, avoid baby shampoo too – this may be too strong for a sensitive scalp as its alkaline based. It’s best to use a hypoallergenic shampoo and conditioner, and also avoid perfumed and coloured products. Once the hair has started to grow back, Nioxin styling products are great for giving a thickening effect to fine hair.

Q

rubbing movements as this can tangle the hair.

Pat the hair dry after shampooing – use an old T-shirt, these are generally softer than towels.

Use a soft brush and brush daily to remove loose hairs.

A silk pillow is best for sleeping on to minimise matting the hair.

Be prepared for texture and colour to be different after regrowth.

Avoid dandruff shampoos.

● Avoid heated styling tools and keep

the hairdryer on a cool setting. ● As much as possible, style the hair

using the fingers rather than a brush.

SCALP COOLING: Scalp cooling, also known as cold capping, is a way to help reduce and manage chemotherapy hair loss. One of the leaders in this technology is Paxman.

The treatment itself is relatively simple - a cap, which comes in two sections (an inner cap and an outer cover), is worn for a little while before, during and after a chemo infusion. The treatment is administered by a trained medical professional who attaches the cap to a system. This circulates coolant liquid around the inner cap, reducing the temperature of the patient’s scalp.

HOW DOES SCALP COOLING WORK? Reducing the temperature of the scalp helps to protect the hair follicles, limiting the damage caused by the chemotherapy drugs.

Q

DOES IT STOP HAIR FALLING OUT? Firstly, there are no guarantees with scalp cooling. However, as a professional hairdresser, it is great to be able to point your client in the direction where they can make their own choice.

How much hair they lose through scalp cooling is dependent on a number of factors – predominately the chemotherapy regimen they are on.

Whilst all patients should expect some level of shedding, scalp cooling will still work to protect the follicles, minimise hair loss and encourage faster regrowth.

Q

HOW CAN YOUR CLIENT HAVE SCALP COOLING? This is carried out to adult cancer patients at the hospital during chemotherapy.

Q

For more information, visit: www.rdr.link/HAQ013

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business

MIRROR MIRROR ON THE SCREEN THE DIGITAL TRANSFORMATION OF THE HAIR AND BEAUTY INDUSTRY In the midst of this current Social Media minefield, Founder of Content Kweens and Hairdressing Social Media Consultant, Ben Lifton, is a seasoned business coach with a passion for digital marketing and content creation. In his brand-new, exclusive series, Ben’s mission is to equip hair pros with the tools, support and knowledge necessary to market themselves professionally online.

Driven by recent technological developments and the emergence of Artificial Intelligence (AI), the hair and beauty industry is undergoing a remarkable transformation. From Chat GPT to the creation of cutting-edge styling tools such as the Dyson Airwrap, technology is revolutionising every aspect of our industry.

Customisation Strategies for Hair and Beauty Professionals: With this digital shift in mind, it’s now more important than ever for hair professionals to use customisation tactics on their own Social Media platforms. Here are five ways to offer a personalised user experience online: Pinned Posts: On TikTok and Instagram, using the pinned post feature can help to showcase essential information about your business or brand – this can include highlighting your booking process or flaunting your best work.

As we look to 2024 and beyond, two key technology trends are set to be game changers: Digital Customisation and the Metaverse…

Customisation: A Cultural Need The idea of personalising our online personas and brands has become a given in contemporary culture. This trend of customisation can notably be seen in Instagram’s recent introduction of avatars, of which feeds into something much bigger – the Metaverse.

Envisioned by Mark Zuckerberg, the Metaverse represents the next evolutionary step in social connection. It is described as the successor to the mobile Internet, centred around digital versions of our real selves. In the Metaverse, users can digitally immerse themselves in interactive experiences and engage in various social activities. Currently valued at $416.02 billion in 2023, the global Metaverse market is projected to reach $3,409.29 billion by 2027, marking a staggering 720% increase.

In 2022, L’Oréal debuted the world’s first multi-brand beauty partnership with Ready Player Me, the leading cross-game avatar platform for the Metaverse. This marks the beginning of brands and marketing strategies moving into the Metaverse – as explained by Chief Metaverse Officer of the L’Oréal Group, Camille Kroely: “Our brands are creating new, immersive and virtual experiences using virtual spaces, in-game customised experiences, in-virtual world advertising and virtual ambassadors and influencers.”

Story Highlights: Instagram’s story highlights offer a way to curate and organise content, making it easily accessible for viewers.

Playlist Integration: TikTok playlists enable you to group together related content, this can facilitate a simpler navigation process for viewers interested in specific topics.

Search Engine Optimisation: Optimising your profile name and bio to include a few keywords – i.e., words that clients of yours will be typing into the search bar – means you’ll be found more easily and quickly by ideal clients.

Diverse Content Formats: By experimenting with a range of digital formats – including short-form videos, piece-to-camera content, client journeys, annotated images and carousels – you can create engaging and personalised experiences for your audience.

To conclude, the hair and beauty industry is on the cusp of a digital transformation where customisation is king (or kween!).

As we venture into the era of the Metaverse, embracing this personalisation and staying ahead of evolving social media trends is going to be crucial for us all.

https://www.contentkweens.com/

@contentkweens

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business

A GOOD HEAD

BUSINESS

for

GET READY FOR A SUCCESSFUL 2024

In an exclusive new series for 2024, Natasha Grossman, General Manager for HOB Salons, will be sharing her practical business expertise with you. She starts with the obvious question – are you ready for the year ahead?

As a business owner, entering a new year is a great opportunity to reflect on your past experiences and set the stage for a successful future. January is the perfect month to look back at the highs and lows; it’s the ideal time to re-evaluate your successes and failures, focusing on the opportunities ahead. Here are some of the important things to consider...

1 2

STRATEGIC PLANNING Starting the new year by revisiting your business goals and objectives is key. Analyse your past performance and create a plan that outlines the direction and priorities for your business moving forward.

BUDGETS AND FINANCIAL MANAGEMENT Review your financial statements and create a budget for the next 12 months. Ensuring you have a solid financial plan in place, including expense control and cashflow management, will help you stay on track with your goals.

3 4

MARKETING AND BRANDING Assess your marketing and branding strategies, identifying what’s worked well and what hasn’t.

Determine the campaigns that have been effective and invest in building a strong and consistent brand identity.

CLIENT ENGAGEMENT Focusing on your client relationships should be top of your list. Communicate with your clients regularly, gain feedback and strive to exceed their expectations. Client satisfaction is key to building loyalty and increasing client retention.

5

EMBRACE INNOVATION Be prepared to adapt to changing market conditions, inside and outside the industry.

Watch out for emerging trends and product developments. Your ability to adapt will give you the competitive edge over other salons in your area.

6

TEAM DEVELOPMENT Above anything else, invest in your team members. Assess their skills and provide the necessary training to keep them motivated. Your team are invaluable to your business, so listen to their needs and communicate regularly with them all.

7

BUSINESS EFFICIENCY Streamline your services to prioritise efficiency and lessen costs. Look for areas where you can reduce time and money, focusing instead on increasing productivity.

8 9 10

THE ART OF NETWORKING Building relationships with other businesses within the industry and in your local area is essential.

Collaborations and partnerships can open up new opportunities and attract new clients.

WORK/LIFE BALANCE Managing a business can be demanding, but it’s essential to find time for R&R, family and social interests.

SET MEASURABLE GOALS Finally, establish clear, measurable goals for the year. These goals should be specific and have a time frame, allowing you to track progress and celebrate achievements.

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advertorial

say hello to THE NEW KID ON THE SALON SOFTWARE BLOCK WITH HAIRDRESSING AT ITS HEART AND PROFIT AT ITS HEAD

SO WHAT IS DIFFERENT?

FLOOMLY is a result-focused software solution that has hairdressing right at its heart. Its simple goal is to propel business forward and boost profit in those tight margins. It is the creation of Sam Austin-Smith, (that surname may ring a bell!), previous Managing Director at The Fantastic Hairdresser and daughter of The Fantastic Hairdresser founder, Alan Austin-Smith, one of hairdressing’s most respected business coaches and mentors.

The single most critical factor in the salon industry today is a lack of profit. Positive profitability allows for re-investment, impacting salaries, re-education, inspiring change and innovative marketing. We know it is hard for a salon to be profitable, but FLOOMLY makes it easier to see where you are and where you want to be. The Dashboard and Focus Hub give a laser-like focus to make changes needed to achieve the profit that hard-working salons deserve.

FLOOMLY is built around a core belief that business data is worthless unless you know three things: 1. What you need.

2. How to find it.

3. What to do with it.

SIMPLE SOLUTIONS UNIQUE AND UNCOMPLICATED DASHBOARD: The user-friendly dashboard (literally as easy as child’s play!) offers a simplified snapshot of your business, bringing ONLY the information you need to know with zero timewasting. Whilst other software shows you what you have done, FLOOMLY shows you what you need to do and how to do it, as well as giving you the backup to get there.

THE FOCUS HUB If you’re going to pay for software, why not do it with one that has instant access to a full 12-month business coaching programme?

The industry’s leading education platform built by Alan AustinSmith and The Fantastic Hairdresser company is embedded into the FLOOMLY software. Real time solutions to help you tackle issues in the moment.

If you’ve got Tech-Ache (grab some chamomile tea as you read this!), you should know things don’t have to be this way: ■ Too much time spent pulling reports that show different figures and conflicting information?

■ Ploughing through historic information but really wanting a forecast?

■ Struggling to get hold of customer service when you need them (like NOW!)?

■ Being told ‘sorry we don’t have a report for this’?

■ Waiting for your colleague to finishing checking someone in so you can see the diary?

■ Software dropping out and losing access to the diary and customer records?

■ Being locked into a contract you’re not happy with?

If you have ticked any of these boxes, it sounds like you might need a bit of FLOOMLY in your life.

HERE’S HOW FLOOMLY CAN WORK FOR YOUR SALON BUSINESS: 1

Team FLOOMLY handles the set-up of moving your existing data across to save you time and give you peace of mind.

2 Input your 2-year plan and profit/team targets, all with the helping hand of a Fantastic Hairdresser Business Coach.

3 Ready-to-go with focus targets, plus a super simplified system to track and benchmark. Feel completely confident in the product – the three-month break clause means you won’t be ‘locked in.’

4 Floomly has doubled up on customer service support (yep, you heard that right, twice as many as the sector norm!), with customer delight as its heritage from The Fantastic Hairdresser, (thanks again Alan!).

Supporting hairdressers in reaching and meeting their most profitable potential, FLOOMLY uses the past to inform the present and to drive the future; it’s a future-focused profit principle. Want to find out more? We’d love to share the FLOOMLY love and make a difference to your bottom line!

VISIT WWW.RDR.LINK/PHQ014 FOR MORE DETAILS

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COMING

Accessible • Affordable • Sustainable

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It’s all in your head…

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l r

To start off the New Year in a positive headspace, we want to take a deep dive into the mental health of hairdressers across the country.

From personal struggles and independent salon campaigns, to education courses and nationwide brand initiatives, we look into what it truly means to think like a hairdresser…

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The Importance of Talking Adam Reed

When I was a junior back in the 80s, mental health just wasn’t talked about. Being a junior at that time meant having other jobs just to sustain a living as salaries were so low, so physical exhaustion and burnout felt inevitable. Talking about how you felt day-to-day was such a no-no; it would have been great to have the tools to recognise what was normal behaviour, so you could get in front of problems.

Open conversations amongst all staff members is the most vital tool you can give people. It allows other colleagues and managers to share their experiences of what does and doesn’t work, whether it relates to anxiety, burnout or exhaustion.

A friendly ear ethos is often the biggest thing for the team to feel they have the support to take their next steps. We choose to actively manage people and their situations, whilst still maintaining possibility for that person within the business. In this way, we hope to create a safe working space as well as encouraging people to seek support externally.

For me, the busy days feel the same as the slow days; I believe the feeling of the salon and the team should always be the same, regardless of how busy their column is. We remind everyone that their physical health is important, so regular breaks, looking after themselves and communicating when they feel over stretched, unwell or unable to fulfil their day, are all crucial. We really do encourage everyone to talk so that small things don’t become big things.

I fundamentally believe that if all my team is happy, my clients will also feel looked after – and that’s all I want. We try and humanise everything too. We have in-person team meetings and briefings, while the lines of communication are also open personally across platforms, such as WhatsApp – some people don’t want to converse that way about work outside of work and we respect that.

How to Have ‘That’ Chat Will Brown

I am sure that everyone is aware of the signs to look for when someone we love has been physically struggling. When it comes to mental health, however, it can often be harder to approach the situation.

Have a think about your loyal clients, I’m sure you know so much about their personal lives, their ups, their downs and everything in between. That’s why we, as hairdressers, are perfectly placed to have these difficult conversations in a safe and empathetic manner.

With this in mind, I want to share a simple framework from the Mental Health First Aid England course. This can be applied to your clients when they feel relaxed in your chair, or privately with struggling team members. By using these simple steps, you are opening the door for a smooth and sensitive healing process: ● Approach the conversation with care and empathy: Chose a safe and timely manner in which to talk. To help them open up, consider rebooking for a quieter time in the salon; be cautious of who is around that may impact your client’s ability to talk. ● Listen to what they have to say: As hair professionals, we have a great ability to listen. This skill is vital when opening up in difficult conversations with your clients or team. ● Support them: At this stage, ensure that you remain calm and reassuring. Use the specific resources you have learnt on the courses to signpost your clients or colleagues. ● Encourage them towards professional support: The MHFAider app, workplace support, local wellbeing centres and private therapists are just a few examples of the professional support available. ● Consider their support system: Do their friends and family know about these issues? Do they have anyone else they can talk to? What will happen after this conversation?

If you’re interested in learning more about this topic, Open Chair runs bespoke Mental Health First Aid England courses tailor-made for hairdressers and barbers. Visit: www.rdr.link/HAQ027

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My Mental Health Mantras Sophia Hilton

● I don’t pick my phone up for the first hour after waking up.

This allows me to start the day in a calm way and avoid getting instantly overwhelmed with all of the things that come with looking at my phone. ● I take the option to walk to work when possible. Of course, this is better for me physically too, but it also gives me that extra headspace whilst moving. ● I have ‘Mummy Mondays’. This involves taking one day a week where I’m not a businessperson, I’m not a parent, I’m not a wife – I’m just Sophia. ● I have a big emphasis on planning down time. Because I do a lot of events, I have to make a conscious effort not to book anything immediately after a hectic period. I know I can become overwhelmed if I don’t leave space in my diary, so I plan for that. ● I keep a mental distance between myself and my team. I don’t take responsibility for the difficulties in their lives, but I offer support within a boundary.

The Mindful Salon En Route Hair Beauty En Route Hair & Beauty in Wakefield is a certified Mindful Salon, actively supporting its team’s professional and personal development to provide optimum job fulfilment.

The Mindful Salon certification is a CPD accredited mindset course that has given the team at En Route the tools they need to better understand the behaviour of themselves and others, as well as how the right mindset enables them to achieve their goals and aspirations.

Melenie Tudor, owner of En Route Hair & Beauty, says: “The mental health and wellbeing of our team is something we take really seriously. Without our team firing on all cylinders, we wouldn’t be able to deliver the high-quality experience that we do.”

“Undertaking the Mindful Salon certification is our way of giving our team the time and space to think about what they want from their career, enhancing skills to make them intuitive stylists and create the right mindset for productivity and job fulfilment.”

Melenie adds, “We wanted to make this experience enjoyable and special, so we closed the salon, provided breakfast and lunch, and made sure there was lots of opportunity for our team to support one another. After the training, we ran a wellness workshop for the team and a meditation session. This was a really nice way to round off the day and created lots of positive energy and enthusiasm.”

My Tips to Manage Your Mental Health in 2024 Ria Kulik

Managing your mental health as a business owner is not only crucial for your own wellbeing, but for the success of your business. Here are my top tips for looking out for your happiness and welfare in 2024: ● Prioritise Self-Care It’s so important to make time for the things you like doing – plan for regular exercise, sufficient sleep and a balanced diet, as well as engaging in relaxation techniques such as yoga to reduce stress. ● Set Boundaries Define your work hours and personal time. As a salon owner, you should avoid taking work home with you and set boundaries with both employees and clients. ● Delegate Trust your team and delegate tasks; not only will it reduce your workload, but it will also give team members more responsibility. Outsource to experts such as accounting, marketing and PR to free up your time and mental energy. ● Manage Stress Identify your stress triggers and develop strategies to cope with them. Regularly review your workload and ensure it is manageable. ● Seek Support Don’t be afraid to ask for help. Build a network of mentors and fellow salon owners who can provide guidance and a listening ear – there are plenty of social sharing groups to join. It really is a case of ‘a problem shared is a problem halved.’ ● Be Compassionate Be kind to yourself and acknowledge your achievements, no matter how small. It’s easy to be self-critical, but try not to be too hard on yourself. ● Stay Organised Use tools such as calendars, to-do lists and management systems to stay organised and on top of your tasks. Make sure your work space is free of clutter as this can contribute to a sense of being overwhelmed. ● Take a Break Whether you’re an assistant, stylist or manager, schedule regular breaks during the day to recharge and refocus.

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Happiness Ambassadors | Janene Hawkins-Bush Janene Hawkins-Bush, owner of a salon collective in Suffolk, has introduced Happiness Ambassadors to help her team and their clients feel supported all year round.

“When the team returned after lockdown, we wanted to do something to boost morale and build confidence – cue the Happiness Ambassadors!

Each salon across the collective has one Happiness Ambassador, this is a team member that has specifically undertaken Mental Health First Aid training with Mental Health First Aid England. The purpose of the ambassadors is to support both clients and colleagues, creating a safe, non-judgemental environment where people feel listened to and cared for.

Signs you may be Struggling with Mental Health | The NHBF

Life can get overwhelming sometimes, and daily stresses can boil up. When it all gets too much, your clients know they have a friendly face to offload to – but you need to look after your mental health too.

The National Hair and Beauty Federation has partnered with Better Health Every Mind Matters to offer NHS-approved practical tips, help and advice that can make a positive difference to how you feel every day.

First and foremost, it’s crucial to look out for signs that you may be experiencing mental health problems.

Symptoms can include: ● Being unable to concentrate and easily distracted. ● Feeling irritable and aggressive. ● Avoiding social activities and being less talkative. ● Frequently feeling tired and/or tearful. ● Being unable to control your emotions. ● Experiencing physical illness, such as headaches or fatigue. ● Being more prone to drinking alcohol. ● Feeling overwhelmed and unable to perform to your usual standards.

“In this industry, hairdressers spend lots of time talking to clients, with appointments often becoming unofficial therapy sessions. I wanted to introduce something that really delivered on our promise of offering a welcoming, judgement free salon,’ says Janene.

“Clients can talk to our Happiness Ambassadors in confidence, and we are more than happy to organise private consultations. We don’t diagnose or recommend treatment, but we are there to listen and signpost services. Similarly, within our team, staff members can speak to a Happiness Ambassador if they are struggling and need support.”

Janene adds: “The wellbeing of our clients and staff is such a huge part of our culture across the four salons; I am always thinking of new ways to help people find their happy.

The Happiness Ambassadors are just one way to ensure we have mental health support in the salon environment; we also encourage team members to engage in activities that support their wellbeing at work, including meditation, goal setting and yoga.”

Tracey Ann Smith, French & Ivi Whilst this will be a very big step for many, I encourage you to dig deep and find the courage in yourself to speak to someone; you will instantly feel a sense of relief and a weight lifted.

Another piece of advice I would give is don’t be afraid to say no – have boundaries! We are very fortunate that our industry is always offering incredible opportunities, but saying yes all the time can lead to burnout.

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Watch out for Wellbeing!

Laura Leigh Kerr, Rainbow Room International With the hustle and bustle of the festive period finally finished, we don’t want our team to feel worn out or stressed. To start the year off as we mean to go on, now is the time to put some more procedures in place to prioritise staff wellbeing.

Here are a few simple things you can do to keep morale high in your salon this New Year: Regular Breaks: It’s essential to provide the team with more breaks, giving them some much-needed down time – even if this is just five minutes between clients.

A Great Salon Atmosphere: Good music is a great way to improve your team’s moods and uplift their spirits. I advise discussing their favourite songs or music recommendations and creating a playlist that everyone will enjoy listening to.

Healthy Treats: Although we have all enjoyed endlessly indulging in chocolates and mince pies over the festive season, it’s important that we also have healthy treats in the salon for the team. A variety of healthy snacks and plenty of water can be very effective in improving moods and maintaining wellness.

An Open Door Policy: Should they want to discuss any concerns, an open door policy will let your team know you are there to support them. I would also consider offering your contact number should they need to get in touch out of salon hours for any further support.

Offer Some Incentives: Your team will have worked harder than ever to get their clients feeling fabulous during the Christmas rush, and they will be incredibly grateful for you rewarding them for this. Whether it’s with a gift card to one of their favourite shops, a nice pampering treat or a bottle of fizz, a small gift will recognise their hard work and show they are valued and appreciated.

Visits from Physiotherapists: In our recent training, expert Physiotherapists visited the salon to debunk some myths around neck and back pain, as well as providing some practical movement hacks for hairdressers. They also discussed with the team how to develop better body awareness and how your day in the salon affects you and your body.

Mental Health Training: Over the past few years, this is something we have dived into deeply. Our staff have participated in mental health training with the charity Action for Children, with topics including self-harm awareness and suicide prevention.

Wellness Days: New for 2023, we have brought in Wellness Days for our salon teams. Each session is different, focusing on ways we can improve our wellness. In our most recent session, we had presentations on Transgender Awareness and the LGBT community, with an aim of helping the team to communicate better.

Mental health is such a huge topic – across every industry, but significantly within hairdressing – and it’s important that we recognise and react quickly to this, ensuring our teams remain in a positive state of mind as much as possible. As we begin to slow down after the Christmas rush, January can often be a good period of down time; it’s important that we use this opportunity to put into practice some wellbeing tasks. The most important piece of advice I can give is to speak out if you are struggling – sharing your feelings will go a long, long way.

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A Sicilian Story ABOUT

Carlo Oliveri CARLO OLIVERI IS A GLOBAL SESSION STYLIST WHO HAS CREATED HIS OWN COLOUR LINE USING THE BEST INGREDIENTS. During the 2020 lockdown, Carlo created his luxury beauty brand which is 100% made in Sicily.

Mediterranean colours, sounds and scents have inspired each of his professional products, from the selection of ingredients for the formulations to the inspiration for the hair colours.

WHAT MAKES THE CARLO OLIVERI RANGE SO SPECIAL?

The Infinity Complex The incredible ingredient combination all sourced from his homeland ALMOND OIL Rich in Oleic Acid, Linoleic acid, Vitamin E, Vitamin B, Phytosterols and Antioxidants, Almond Oil has an anti-ageing function by promoting tissue regeneration and giving elasticity to dry hair, preventing damage.

PRICKLY PEAR With an exceptional level of Omega 6, Omega 3, essential fatty acids and Tocopherols, Prickly Pear is one of the most precious oils to help regenerate the hair fibre from the inside out, giving maximum hydration and elasticity.

LEMON EXTRACT Rich in Vitamin C, B Vitamins and essential minerals, lemon extract has a very strong anti-ageing function by promoting the absorption of nutrients contained in cosmetic formulations, preventing damage caused by free radicals and air pollution.

OLIVE LEAF EXTRACT A precious phytocomplex with a high percentage of Oleuropein, Tyrosol, Rutin and Hydroxytyrosol. Olive Oil extract has a strong anti-ageing function by giving extreme strength to the hair, preventing damage and promoting the longevity of the colour.

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Repair

THE HYDRA REPAIR HAIRCARE LINE IS: - 100% made in Sicily with love - Made with a vegan formula - Cruelty-free - Up to 93% ingredients of natural origin - Enriched with Infinity Complex - Extra-concentrated formula including Jasmine, Almond, Olive and Pistachio oils - Exclusive fragrance created with a Tuscan laboratory - Soft touch bottles - 86% sugar cane packaging to reduce ecological impact - 100% recyclable packaging

Carlo Oliveri

COLORE

Mediterraneo INSPIRED BY THE COLOURS OF SICILY, CARLO’S COLOUR RANGE IS: - Made with a vegan formula - Ammonia-free - Up to 90% of natural ingredients - Enriched with Infinity Complex - PPD free - Paraben free - Resorcinol free - Gluten free - 37 permanent shades - 6 intensifiers - 2 demi permanent toners - 1 clear gloss

COLOUR INTENSITY The Carnelian shade uses pure orange molecules, not red and yellow mixed together.

The Emerald shade uses pure green molecules, not blue and yellow mixed together.

The shades can be intermixed with everything in the book to give the hair artist total control.

The clear shade can be used to slow down the toning process, add a gloss, give a small amount of lift or intensify the base on a level 7.

Even the beautiful vegan developers and ammonia-free bleaches look good enough to display in salon.

TO FIND OUT MORE ABOUT THIS MEDITERRANEAN EXPERIENCE, VISIT WWW.RDR.LINK/HAQ015

exclusive collaboration

HYDRA

“My brand tells a love story: love for my land, love for my family, love for my grandmother and love for nature.”

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“I wanted each photo to tell a tale of profound simplicity and grace. Thanks to the backdrop of my home city, the images depict the convergence of two loves — one sacred, one profane. This juxtaposition creates a narrative that transcends the ordinary, seamlessly blending the sacred essence of Sicily with a modern and elegant aesthetic.

Carlo Oliveri is not just a brand; it is the dawn of a new era in beauty — one where simplicity reigns supreme.”

Carlo Oliveri

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Amor Divinus Profanum Amorem Occurrit

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TO STOCK CARLO OLIVERI IN YOUR SALON SCAN THE QR CODE

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BIRDS OF A F

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FEATHER DYLAN McCONNACHIE

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The whole collection is about my fascination with birds; I was highly inspired by David Attenborough’s Birds of Paradise documentary.

I wanted to show the bird’s journey, evolving from life to death.

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Hair: Dylan McConnachie Make-Up: Jenna Farmery Photography: Liam Oakes

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Marc

ntoni Art Team

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Hair: Marc Antoni Art Team Make-Up: Katie Moore Styling: Ellen Spiller Photography: Jamie Blanshard

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SIMON TUCKWELL Hair: Simon Tuckwell Make-up: Roseanna Velin and Amy Street Photography: Dan Thomas

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SHOP THE DROP! EXCEPTIONAL ELECTRICALS Neäl & Wølf has launched its first ever hair tool – the HERØ Ionic Technology Hair Dryer. An ultra-quiet lightweight dryer with a 110,000 RPM motor, 220-240 voltage and cool shot button for smooth shiny hair, the tool boasts fast and powerful drying. www.rdr.link/HAQ018

THE LADY IN RED L’Oréal Pofessionnel has introduced two new red shades to its iNOA range of ammonia-free colour. With optimal scalp comfort and no odour, iNOA delivers up to 100% grey coverage and visibly improved hair quality. www.rdr.link/HAQ016

BRIGHT, BLONDE AND BEAUTIFUL Crafted for those with natural and colour-treated blonde locks, Oribe Hair Care has announced the new and improved Bright Blonde Radiance & Repair Treatment. The upgraded formula includes 13x more pure violet pigment to instantly brighten colour and banish brassiness. www.rdr.link/HAQ017

GO GREASED LIGHTNIN’!

Designed to transform hair with lightning-fast toning while the client relaxes at the backwash, Keune has unveiled its new Semi Colour Liquid Activator. Aiding penetration of the colour into the hair shaft, the product allows stylists to work more efficiently. www.rdr.link/HAQ019

SCALP SAVIOURS Understanding that the scalp is where haircare begins, Schwarzkopf Professional has formulated a specialist Scalp Care range within its Bonacure haircare portfolio.

Including the Scalp Soothing Range for dry and sensitive scalps, Anti-Dandruff Range for dandruff-prone scalps and Root Activating Range for thinning hair and hair loss, the products work to supercharge the future quality and condition of the hair. www.rdr.link/HAQ020

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A STICKY SITUATION Made with professional hair extensionists in mind, the new Smart Tapes from Banbury Postiche provide a comfortable, secure attachment for standard size tape-in extensions. Using a medical-grade adhesive, the product is designed to alleviate the stress of applying and removing hair extensions. www.rdr.link/HAQ022

REINFORCEMENTS AT THE READY! Delivering hair that feels unbreakable, elastic and full of bounce, Kerasilk has launched its new Strengthening Bond Builder. This deep-acting, high-performance treatment restructures and fortifies highly damaged hair, preventing up to 98% of hair breakage. www.rdr.link/HAQ021

A BOOST OF BLONDE Introducing the Forever Blonde Leave In Spray Treatment from Roze Avenue. Packed with amino acids to strengthen beautiful blonde locks, the 100% vegan Spray Treatment offers the ultimate nourishing boost. www.rdr.link/HAQ023

IN THE THICK OF THINGS ALFAPARF Milano Professional is enriching its award-winning Semi Di Lino range with the launch of Semi Di Lino Density, which is designed to restore the natural thickness of hair that has been thinned by stress and hormonal changes. www.rdr.link/HAQ024

LUXURY LENGTHENING Zen Luxury Extensions announces the expansion of its Zen Luxury Series+ range. With two new application systems, I-Tip and U-Tip, these freshly launched extensions are available in 44 vibrant colours, with baby cuticle hair for a natural, healthy look. www.rdr.link/HAQ025

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product spotlight

Smal l-Sp

y r u x u L ca e Limited space can still be luxurious with the new Yume iXi backwash, the latest addition to Takara Belmont’s popular Yume Series.

Let your clients enjoy an out-of-the-ordinary backwash experience with this little beauty. Elegantly designed and expertly crafted, the iXi’s superior ergonomics and precision engineering transforms shampooing into something special, oozing quality, comfort and service luxury.

As well as elevating shampoo and treatment services, the Yume Series also allows for the introduction of spa-style treatments that entice clients to try new experiences. Enhancing their loyalty and accelerating revenue growth, the new iXi backwash is a valued addition to this offering.

“Yume iXi is ideal for salons that want to upscale backwash services even when they’re more limited for space. It has a contemporary

Client comfort and space-saving luxury without compromise.

As a more compact backwash concept, space-saving iXi embraces the spirit, soul and technical precision of Takara Belmont’s Yume Series in every way, while expanding high-end possibilities for more space sensitive salon environments.

design, yet it harnesses features that are the hallmark of our globally renowned Yume Series. This means salons can offer clients supreme levels of comfort in a more upright position without

With horizontal belts adding to its aesthetic, these effectively disperse the client’s weight to different parts of the chair at varying angles, while supporting plush seat cushioning beneath to provide customised comfort for clients of every stature. Coupled with a lumbar cushion, this design supports the lower back to ensure a comfortable position is maintained at all times. The foot-pedal operated reclining motion allows backwash technicians to gently and smoothly recline the client up to 45˚ into a semi-flat position.

compromising sensations of luxury.”

Katie Fielder, Takara Belmont National Sales Manager

Also featuring Takara Belmont’s signature gel-filled neck cushion and head pillows, thermostatic control and a dual-flow shower head with two water-flow settings, this new addition offers a feeling of premium luxurious comfort to your clients at the backwash.

Discover the iXi at www.rdr.link/HAQ026

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@lukebensonhair

TOM GRENNAN My long-time friend and client, Tom Grennan, was one of the first through the doors of my new salon! He came in for a trim and colour refresh, before making a series of bookings. I wanted to add a bit more definition to Tom’s natural texture, using a light and a dark cool tone, as well as a mid-tone with a bit more warmth to give depth to the curls.

@lukebensonhair

@lukebensonhair

Booked..!

CELEBRITY HAIRDRESSER, GROOMER AND NEW SALON OWNER, LUKE BENSON, SHARES HIS LATEST SESSION SNAPS WITH US – YOU CAN FIND LUKE’S DIARY HIGHLIGHTS HERE WITH US EVERY MONTH IN PRO HAIR. Follow Luke Benson @lukebensoncreative and @lukebensonsalon @lukebensonhair

SONNY JAY FOR BARCLAYCARD More puppies! This was a pre–Jingle Bell Ball job in partnership with Barclaycard. It was at Pawsitive, a puppy coffee shop in London – which was as crazy as it sounds! The brand was showcasing support for small businesses and rewarding them with tickets to the ball, a lovely day all round.

NAILS INC. Nails Inc. are a great regular client of mine – I think this might be the eighth campaign I’ve worked on for them! We shot this on location, which was a first for the brand. The new set definitely added a different touch compared to the usual studio shoots. A Christmas shoot and puppies on set, does work get more fun than this?!

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@lukebensonhair

@lukebensonhair

@lukebensonhair

JINGLE BELL BALL One of my favourite working weekends of the year has come back around – Capital’s Jingle Bell Ball! It’s always such a fun, full-on event. As usual, I looked after my best mate, Roman Kemp, getting him ready for hosting duties, but I also did Sonny Jay’s grooming this year too. Although the days are long, it’s such a brilliant weekend and great to see all the talented creatives working backstage.

@lukebensonhair

@lukebensonhair

@lukebensonhair

THE FELLOWSHIP AWARDS I’m so proud and overwhelmed to have won Session Hair Stylist of the Year at the prestigious Fellowship Luncheon and Awards. Thank you to all the judges, my team, Keune, Frank Agency, Gloss Communications and everyone else I worked with to be able to build a portfolio of work diverse enough to be recognised. And to receive the award from my hair idol, legendary session stylist Eugene Souleiman, was just the cherry on top!

KEUNE CONFIDENT CURL COURSE My Keune Confident Curl campaign has finally been released! It’s been so long since shooting, so it was amazing to see all the final concepts coming to life. Then, being able to come full circle and use the products and imagery to deliver my course at The House of Keune was just brilliant. The Confident Curl course covers different curl types, working on mannequin heads to explore a variety of cutting techniques for curly hair.

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VISIT

E L L W & Co K C U T Simon Tuckwell shows us around his recently opened second salon in Derby.

How did you decide on the style of your salon interior?

The interior of the Derby salon is largely made to mirror that of our Nottingham location. We wanted to make sure there was a sort of cohesion between our brand and the way it’s designed, creating a natural feel that mirrors our ethos. We’ve incorporated the plants and green aesthetic of our Nottingham salon, as well as the natural wooden décor.

Where did you find the inspiration for your design?

We wanted our design to make the space feel as welcoming and homely as possible to our clients. From the moment they enter the salon, we want them to feel as though the area is familiar, even if they’ve never visited us before. To achieve this, we’ve made sure the salon is spacious, without feeling empty. There is plenty of room for our stylists to comfortably move around, and for our clients to relax in. Sometimes less really is more, especially if you’re trying to create a zone for guests to feel at ease, as clutter can make a space feel quite unsettling.

Did you use an interior designer?

Much like our Nottingham location, we haven’t used an interior designer at any point for the salon. From the offset, our vision for Tuckwell & Co was to ensure that all interior decisions were completely our own and that this vision was actualised. We felt as though we needed to create the aesthetic ourselves for it to feel well and truly authentic as Tuckwell & Co. What do you hope are your clients’ first impressions when they walk in?

Our aim is for clients to feel relaxed from the moment they enter Tuckwell & Co. Rather than walk into a coffee bar area, Derby clients will walk directly into the main salon space, where they will be greeted at the reception desk. Sitting in the waiting area for their appointment, they’ll be able to witness the girls working away in the salon with clients, offering a true representation of the hustle and bustle of the salon.

Ultimately, we want clients to walk in and be excited to spend the next hour or two in such a stylish and comfortable space.

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salon profile

What are the key elements of your salon design?

The combination of plants and wooden furniture has always been a huge element of Tuckwell & Co’s design. Incorporating greenery – whether it be artificial plants and vines, or real plants and flowers – and connecting to nature is a key part of our aesthetic; it can hugely transform a space from dull and spacious to homely and colourful. The rustic furniture, such as handmade wooden workspaces and rattan chairs, also help to bring this feeling of nature indoors.

Do you have any curated pieces/special features in the salon?

The main attraction of the salon would arguably be the backwash area, where clients can sit down and truly unwind. We’ve positioned a screen across from the basins, playing calming ocean and nature video clips that are both visually and audibly relaxing. The lighting is also dimmed in this area, creating a serene environment for our clients to enjoy to the fullest.

How have you embraced sustainability within the design?

We’ve partnered with Green Salon Collective, positioning recycling bins around the salon floor for stylists to use with ease. These collect used foils, hair cut-offs and other regularly wasted products, recycling them for beneficial use within the environment. We’re hugely dedicated to doing our bit for the environment, so this partnership makes us incredibly proud.

What salon software do you use and what feature of it do you find most useful?

We use a combination of BrightHR and Phorest. Phorest is fantastic as a booking system – it’s easy to use, displays stylists’ schedules clearly side by side and has lots of great features for our marketing team to make use of. We use the software to control email campaigns, as well as to design and plan out future campaigns for all our social media platforms. BrightHR is quick and easy with regards to rotas and holidays, making it simple to access and very easy to create and monitor rotas to share with the team.

What salon furniture have you chosen and why?

We’ve chosen a minimalist approach for the salon design, as we know that clients are more inclined to feel relaxed in a less cluttered space. With less furniture, there is more of a neutral background to make the important design elements stand out more – as well as the hair itself! There are a few rattan chairs around the main salon area for clients to sit down on, adding a sort of retro charm to the space. We also have some fabric wall hangings scattered around the salon, adding a very simple yet effective homely element to the design.

Do you have a dress code/uniform for your team?

We’ve never had a particular dress code for the team here.

We are huge believers of self-expression, so we wouldn’t dream of making our team feel as if they had to supress a part of themselves within the workplace. We simply ask that they turn up to work looking relatively smart and not scruffy, but otherwise, they may express themselves as much as they desire! We thrive on individuality!

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quick fire favourites

1

TO WATCH: I COULD WATCH LOVE ACTUALLY OVER AND OVER AGAIN, ANY TIME OF THE YEAR! I AM ALSO AN INTERIOR DESIGN ADDICT, SO I WATCH DESIGN PROGRAMMES CONSTANTLY.

2

TO READ: I LOVE TO READ AUTOBIOGRAPHIES, PARTICULARLY ABOUT ENTREPRENEURS. I LOVED VIDAL SASSOON’S, AND I’M IN THE MIDDLE OF STEVEN BARTLETT’S AT THE MOMENT.

Rae and Carlo Oliveri

Here I am in front of Poole Harbour – it’s one of my favourite places to be on the whole planet! I’m so lucky that this spot is right on my doorstep, it’s called Harbour Heights and the views are just amazing. I set up WELOVE HQ here in Sandbanks to educate from in a holistic way – just talking about it makes me feel relaxed!

minutes with RAE PALMER

Rae Palmer, Founder of WELOVE, talks Sassoon, Sicily and Steven Bartlett.

WHEN YOU’RE NOT WORKING, WHAT’S YOUR FAVOURITE THING TO DO IN YOUR FREE TIME? I love walking my dog, particularly along the coastline or in the countryside. I also really love to travel and explore new places and cultures, whilst also spending as much time as possible in Sandbanks too!

CAN YOU TELL US ABOUT THE INSPIRATION BEHIND YOUR LATEST COLLECTION OR FAVOURITE SHOT? Individuality is the name of my latest collection with WELOVE, which actually helped to spawn a lot of the ethos and philosophy behind the brand. Individuality is all about celebrating our own unique style as hair pros.

CAN YOU SHARE WITH US ONE OF YOUR PROUDEST HAIRDRESSING MOMENTS? I have a few, so it’s hard to choose just one! If I had to, it

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TO LOOK UP TO: IT HAS TO BE MADONNA, SHE IS AN ABSOLUTE ICON AND AN INSPIRATION FOR ANYONE IN A CREATIVE BUSINESS. TO VISIT: ANYWHERE THE SUN SHINES! FAILING THAT, I LOVE TO BE BY THE SEA.

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TO LISTEN: MY FAVOURITE BAND EVER IS MARK HOLLIS AND TALK TALK. THE ALBUMS THE COLOUR OF SPRING AND SPIRIT OF EDEN ARE ABSOLUTELY AMAZING.

TO EAT: I LOVE A THAI RESTAURANT AND PAD THAI IS MY FAVOURITE DISH.

would be the day we secured Habia endorsement for WELOVE Purple Hearts. We worked so hard as a team to get this, and it really put us on the map as an education brand. Meeting some of the people I have met over the years has also been amazing – someone like Carlo Oliveri really stands out for me. That’s one of the greatest things about hairdressing, the people that you meet. Winning a BHA and going up to get the trophy was incredible too!

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TO USE: CARLO OLIVERI’S SICILIAN PRODUCTS ARE AMAZING – I LOVE THAT THEY ARE ALL FROM THE MEDITERRANEAN! THE HERO PRODUCT FOR ME IS THE SMOOTHING SERUM, IT SMOOTHS THE CUTICLES AND GIVES THE HAIR A LOVELY SHINE.

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TO WEAR: I ALWAYS THINK IT’S NOT WHAT YOU WEAR, IT’S HOW YOU WEAR IT – BUT I DO LOVE DIOR OR CHANEL!

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