PMM Media Information 2024

MEDIA INFORMATION 2024

PRINT

WEB

E-NEWS

PODCAST

EVENT

MEDIA2024

READERSHIP & DISTRIBUTION l

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The largest ABC-audited distribution in the sector of over 53,000 (2022/23).

Published 11 times a year.

Distributed for free via 900 factors across the UK Digital format issues sent to an email database of over 10,000 technicians and workshop owners.

Leads generated via unique rdr.link system using bespoke URLs accompanying each article and advert

OUR READERS

WHY PMM?

56% own their business

Since its inception in 2001, Professional Motor Mechanic has established itself as the foremost magazine in the UK independent aftermarket.

84% responsible for purchasing 53% regularly use PMM Online 75% prefer to read PMM in paper format

Distributed via motor factors, the brand is well recognised as a staple among workshop owners and technicians who turn to it for technical content as well as business and product advice.

The team behind PMM work tirelessly to improve the brand, bringing it to new platforms and increasing its reach.

MEDIA 2024

EDITORIAL WHAT CAN WE DO FOR YOU? Each issue we cover a range of topics affecting workshops on a daily basis

CPD ZONE NEW

PMM NEWS WITH FREYA COLEMAN

PMM has turbocharged its technical content offering by being the first automotive trade publication to gain CPD accreditation for its technical content. This means that each issue contributes one point towards a reader’s Continuing Professional Development. This is increasingly becoming a requirement within the industry for working on EVs, ADAS and other complex systems.

Where there is news to report, PMM’s News & Products Editor Freya Coleman will be there to get the scoop. Each month the most important events, developments and issues appear in our extensive four-page news section, putting PMM at the forefront of aftermarket news.

BUSINESS & TRAINING Believe it or not, but repairing vehicles is the easy bit when it comes to running a successful workshop. PMM provides readers with advice on business and training to promote profitability, efficiency and wellbeing.

SPECIAL REPORTS Got something to share? The PMM editorial team are constantly on the road covering the latest innovations and developments within the industry.

Through interviews, site visits and in-depth investigations, PMM keeps its readers ahead of the competition.

IN THE WORKSHOP

PRODUCT TESTS A trusted team of real world technicians give their verdict on tools, aids and consumables. Readers see products put through their paces and used on the job, offering them a taste before they buy.

We cap off each issue with a comprehensive overview of the latest tools and products to hit the market. We round them up and sort out the best of the best so you don’t have to.

MEDIA 2024

2024 FEATURES LIST January Diagnostics & Engine Management Oils, Lubricants & Additives

May

September Submitting editorial

ADAS

Batteries & Ignition Engines & Turbos

Making editorial submissions to PMM is a simple process. If you have an idea for an article or for a series of articles, get in contact with the Editor on the email at the bottom of this page. For new product releases and news, send an email to our News & Products Editor.

Filters

Winter Service & Lighting

MOT Brakes & Clutches

February

Mechanex Harrogate Preview NEW

October

Brakes & Clutches

Brakes & Clutches

Steering & Suspension

Oils, Lubricants & Additives

MOT

June

Remanufacturing

March

Diagnostics & Engine Management

November

Exhausts & Emissions

Steering & Suspension

Diagnostics & Engine Management

Tools & Equipment

Oils, Lubricants & Additives

Winter Service & Lighting

Remanufacturing

The Modern Workshop

The Modern Workshop

Mechanex Sandown Park Preview

We kindly ask that everyone submitting editorial to the magazine reads our editorial guide prior to submission and respects the word counts set out by the Editor. Articles in the magazine and online require at least one image to accompany the copy.

July/August April

Tyres, Wheels & Alignment

A/C & Thermal Management Hybrid & Electric Vehicles

December Batteries & Ignition

Tools & Equipment

Exhausts & Emissions

Tyres, Wheels & Alignment

A/C & Thermal Management

Hybrid & Electric Vehicles

Classic Car

Technical Supplement

PMM Awards

All editorial is subject to approval by the editorial team and is included at our discretion. Once editorial is submitted there will be no opportunity for approvals.

Editorial & Advertising Contacts: Kieran Nee Group Editor pmm@ham erville.co.uk Freya Coleman News & Products Editor fcolem an@ham erv ill e.co.uk Robert Gilham Group Manager rgil ham@hamervi ll e.co.uk

www.pmmonline.co.uk X: @PMMmagazine Instagram: pmm_magazine

Alex Dilleigh Senior Account Manager adilleigh@hamervil le.co.uk

facebook: Professional Motor Mechanic

Kelly Newstead Digital Manager pmmonl ine@ham ervi ll e.co.uk

YouTube: @professionalmotormechanic

MEDIA 2024

ADVERTISING RATES & OPTIONS Space

1 insertion

Type (mm)

Trim (mm)

Bleed (mm)

DPS

£5,450

255 x 390

285 x 420

291 x 426

Outside Back Cover

£3,900

255 x 180

285 x 210

291 x 216

Inside Front Cover

£3,800

255 x 180

285 x 210

291 x 216

Full Page

£3,200

255 x 180

285 x 210

291 x 216

Half Page (H)

£1,950

124 x 180

140 x 210

146 x 216

Half Page (V)

£1,950

255 x 88

285 x 103

291 x 109

House Front Cover

£1,800

-

285 x 210

291 x 216

Quarter Page Strip (H)

£1,400

60 x 180

73 x 210

76 x 216

Quarter Page Strip (V)

£1,400

45 x 255

50 x 285

56 x 291

Quarter Page

£1,150

-

124 x 88

124 x 88

(All prices are exclusive of VAT)

Covers:

What we need from you:

Loose: £50 per thousand copies

l Adverts need to be high resolution files at 300 dpi in one of the following formats: PDF, JPEG, TIFF

Minimum charge £900 for loose inserts Bound: £4,800 (into centre spread) Timeline: Copy date: Four weeks prior to cover date Cancellation: Six weeks prior to cover date

l Colour proof required

l DPS adverts need to be supplied as two separate pages and have a 3mm gutter allowance either side if there is small test running through the centre l Send all advert material to Claire Swendell, Production Assistant, claire@hamerville.co.uk

MEDIA 2024

WEBSITE ADVERTISING OPTIONS

Exclusive sponsored banner 728 x 90px £1200 / month

Inline MPU 300 x 250 px 3 slots £1200 / month

MPU 300 x 250px Prime slots 1-3: £1100 / month Slots 4-6: £900 / month

Homepage slider (rotating with edit) 620x415px £1000 / month

Leaderboard (4 slots on rotation) 728 x 90px £900 / month

Pop up advert Appears on every site visit 300 x 254px £900 / month

46,557

4:40mins

7:45mins

106

Unique users per month

Average website session duration

Average read time on digital magazine

Average clicks on digital magazine

l All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date

Skin Max 1920px; 1000px clear section in middle (unseen); 300px visible each side (desktop only) £600 / week

Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article 800x533px) £600 / month

Featured video YouTube/Vimeo link (please note that we are unable to provide detailed click/play data for videos) £500 / month

Contact:

Robert Gilham Group Manager rg il ham@ham erv ill e.co.uk Alex Dilleigh Senior Account Manager ad ill ei gh@ham erv ill e.co.uk Kelly Newstead Digital Manager p mmonli ne@hamervi l l e.co.uk Stephanie Stapleton Digital Production step hani e@hamervi l l e.co.uk

MEDIA 2024

EMAIL NEWSLETTERS

Solus E-newsletters There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter. Content can be provided as complete HTML code or created by us to the template specification to the right.

PMM E-newsletter

Reach: 13,000 Rate: £1,500

Reach: 13,000 Assets to be supplied as either:

Rate:

£500 p/banner

Spec:

600 x 120px £700 p/video

Spec:

600 x 338px

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html (complete with images) at 600px wide; or Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible

Subject line to be supplied with assets Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation.

l Please supply a URL with your copy to link to the advert

l Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk

Contact:

Robert Gilham Group Manager rgi lham@hamervi ll e.co.uk Alex Dilleigh Senior Account Manager adi ll eig h@hamervi ll e.co.uk Stephanie Stapleton Digital Production stephani e@hamervi ll e.co.uk

Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.

MEDIA 2024

Speaking to our listeners l Monthly half-hour long podcast l Over 4,000 overall listens

Features January: What does the crystal ball hold for garages in 2024?

l Only regular podcast in the automotive aftermarket

February: FutureDrive: Debating the drivetrains of tomorrow

l Professionally produced content designed to engage

March:

What’s going on with the MOT?

April:

ADAS taking over

l Available to listen and subscribe on all major podcast

May:

Like father, like son: Why are family garages so successful?

platforms including Spotify and Apple Podcasts

June:

How can you run your workshop better?

listeners in the debates surrounding the industry

l Hosted by PMM editor, Kieran Nee

l Previous episodes have featured the RAC, the IMI’s Steve Nash, Quentin Le Hetet, Womanic’s Louise Baker, Garage Hive’s Alex Lindley… the list goes on!

Sponsorship To discuss headline, pre-roll or mid-roll sponsorship opportunities, contact Rob or Alex.

NEW for 2024 We are adding an extra monthly special podcast to satisfy demand among our listeners for some more in-depth conversations between the PMM team and the stars of the garage world.

So we have come up with PMM’s Aftermarket Talks. Once a month, one of the PMM Podcast team will sit down with someone making waves in the industry for 45 minutes and chat about anything and everything.

Scan the QR code below to listen to all the episodes so far.

MEDIA 2024

TARGETED VISITORS

PMM Live brings together the expertise of the aftermarket into one place, offering visitors to Mechanex the chance to upskill and gain CPD-accreditation for free. Incorporating seminars and

repair professionals primarily

live demonstrations, PMM Live

sector. They are seeking products and services that enable them to

understanding of these needs drives the continual

reflects the business and technical

development of the shows and how exhibitors can

excellence of the magazine in a

best present their brands within them.

hands-on format.

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45% of visitors want more technical presentations on stands

their business forward.

New for 2024, Mechanex-PMM

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Over 57% spent over

Live is coming to Harrogate,

three hours at the show

Yorkshire. This opens up the show

59% purchased at the show

over a decade has proven that workshop owners practical focus at the events. A very clear

remain competitive and to drive

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Extensive experience in organising Mechanex for and technicians demand specific content and a

Mechanex targets active auto working in the independent

SUCCESSFUL APPROACH

to a new section of the population, doubling its reach.

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85% of visitors want product fitment demonstrations for parts

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51% of visitors want more live demonstrations from exhibitors

DATES FOR 2024 16-17th May Yorkshire Events Centre, Harrogate 12-13th November Sandown Park, Surrey