PROFESSIONAL
MOTOR media information 2022
Readership & Distribution A unique route to market ensuring unrivalled reach
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Launched in 2000, Professional Motor Mechanic (PMM) is the must-read magazine for automotive technicians. PMM has the largest ABC audited distribution in the sector of 54,426 (July ‘20 - June ‘21). Our own in-house merchandising company, Actionline, handles the magazine’s distribution. All magazines are signed for and copy numbers are constantly monitored and adjusted. Our distribution channels include: AAG, Motor Parts Direct, and IFA, as well as numerous independents. Copies are available from the trade counter or distributed with parts deliveries and invoices, ensuring PMM reaches active and engaged professionals. Our distribution partners are proactively involved in the magazine’s circulation, which provides them with an added-value service to offer to their customer.
“We’ve been a distribution partner to Professional Motor Mechanic for over 18 years. Every branch receives copies each month and these are distributed to our customer base, who find the magazine’s content interesting and informative. The bespoke front covers allow us to promote our own brand and key supplier promotions, making the magazine an essential workshop communication tool.”
Maria McCullough, Autocare Network Manager, Group Auto
Digital Magazine n n n
Every issue is also available to read page by page at www.pmmonline.co.uk It is also emailed out in digital format to over 10,000 automotive professionals, with an average of read time of 11.01 minutes. Interactive and traceable links appear on all adverts and editorial.
“Professional Motor Mechanic provides a valuable window into our industry, covering important matters and helping independent workshops to stay abreast of technological advances, new products and repair processes. The magazine serves an important function in keeping us informed, while presenting the trade in a professional light. And it doesn't cost anything – what more could you ask for?”
Dave Hill, Owner, London Road Garage
PROFESSIONAL
MOTOR media information 2022
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Lead Generation
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NG T PMM offers an effective way of generating direct leads for both advertising and AGeditorial EME N inclusions featured in the publication through the launch of the innovative and streamlined RDR.link reader enquiry service and Flickbook format.
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RDR.link
12,500
With a wide array of online resources supporting the latest solutions – from videos to technical guides, R CLICKS D R PDFs to podcasts – PER YEAR it can be a challenge for technicians to locate what they need quickly and efficiently. To ensure they’re not missing out on these valuable resources, PMM has introduced RDR.link – a new service that transports users immediately to the online resources
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Flickbook
Featuring both clickable advertising and editorial links to take users to extra information on products and services of interest, PMM’s Flickbook version ensures that technicians are directed to company sites and resources with just a click of a button.
Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/ap024, for example) into their web browsing search bar. They’ll then be directed to the relevant online resource.
Option 2: Readers visit the RDR.link homepage at www.RDR.link and can type the unique five-digit RDR.link code (ap024, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.
PROFESSIONAL
MOTOR media information 2022
Data analysis Introduced in direct response to feedback from the sector, PMM has established a market-leading platform through which every digital interaction with any of our products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by the large PMM audience across any of our digital platforms. Email Banners/Bespoke Emails Our system tracks how the PMM audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital offering. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects. PMM is able to provide the following information:
Delivered Opened Clicked Which links have been clicked
RDR Link Tool Total link usage
Online Flickbook Website Statistics Total read time Average Users P/M Links clicked Average Sessions P/M Average Pageviews P/M Average Session Duration
Editorial Content Total reads Time spent engaging with your content
Website Advertisements Impressions Clicks Click through rate
Our bespoke reporting system collates all these statistics to demonstrate the total activity a brand has received from across PMM’s digital platforms. Using these statistics you can tailor your content to our audience – maximising the interaction and number of leads you receive as a result. Please ask a member of our sales team to find out how PMM Data Analysis can help to deliver your marketing goals.
PROFESSIONAL
MOTOR media information 2022
Editorial Opportunities
News & Views
Technical Tips & Clinics
Professional Motor Mechanic covers the major industry news stories and includes expert comment on the issues that really matter.
Step-by-step installation guides offer practical demonstrations of fitting and removal procedures, while quick and handy ‘Tech Tips’ provide technicians with best practice advice, common faults and fixes, and real-life case studies from industry experts and fellow professionals.
Business & Training The monthly ‘Business & Training’ section offers advice to garage owners on how to improve their overall business, as well as updating them on industry legislation and training course options.
Special Reports
What’s New?
A feature designed to celebrate the innovations and progression of the industry. From in-depth event reports, to hard-hitting industry issues, ‘Special Reports’ cover the most crucial aspects of the aftermarket.
Every issue includes a comprehensive section dedicated to the latest new products, part numbers, tools, garage equipment, catalogues and websites from the industry’s most prominent suppliers.
Competitions Our regular competitions give readers the chance to get their hands on exclusive prizes, including tools and equipment for the workshop. Our monthly ‘Giveaways’ page also offers fantastic freebies, with no requisite prize value attached for contributors.
PROFESSIONAL
MOTOR media information 2022
Features List 2022 Copy deadline five weeks prior to publication
JANUARY
JULY/AUGUST
Diagnostics & Engine Management Oils, Lubricants & Additives Tools & Equipment
Exhausts & Emissions Tyres, Wheels & Alignment Technical Supplement
FEBRUARY
SEPTEMBER
Brakes & Clutches Steering & Suspension Winter Service & Lighting
Batteries & Ignition Engines & Turbos Tools & Equipment Brakes & Clutches
MARCH
OCTOBER
MOT Exhausts & Emissions Tools & Equipment
MOT Oils, Lubricants & Additives The Modern Workshop
APRIL
NOVEMBER
A/C & Thermal Management Hybrid & Electric Vehicles Tyres, Wheels & Alignment The Modern Workshop *NEW*
Diagnostics & Engine Management Winter Service & Lighting MECHANEX Sandown Preview
DECEMBER Batteries & Ignition Exhausts & Emissions Hybrid & Electric Vehicles The PMM Awards
MAY ADAS Tools & Equipment Filters Brakes & Clutches
THE MODERN WORKSHOP JUNE As vehicles become more complex and the industry turns towards more environmentally friendly solutions, it is vital that workshops stay on top of what it takes to remain competitive and excel.
Diagnostics & Engine Management Steering & Suspension Oils, Lubricants & Additives
EDITORIAL & ADVERTISING CONTACTS KIERAN NEE
Group Editor
KELLY NEWSTEAD
pmm@hamerville.co.uk
pmmonline@hamerville.co.uk
Group Manager
Senior Account Manager
ROBERT GILHAM rgilham@hamerville.co.uk
Digital Manager
Professional Motor Mechanic, Regal House, Regal Way, Watford WD24 4YF Tel: (01923) 237799
ALEX DILLEIGH
adilleigh@hamerville.co.uk
www.pmmonline.co.uk @PMMmagazine
PROFESSIONAL
MOTOR media information 2022
Print Rate Card & Specifications Space
Impactful Advertising Opportunities
1 insertion
Type (mm)
Trim (mm)
Bleed (mm)
DPS
£5,450
255 x 390
285 x 420
291 x 426
Full Page
£3,200
255 x 180
285 x 210
291 x 216
1
/2 Page (H)
£1,950
124 x 180
145 x 210
148 x 216
1
/2 Page (V)
£1,950
255 x 88
285 x 103
291 x 109
/4 Page Strip (H)
£1,400
180 x 60
210 x 73
216 x 76
/4 Page Strip (V)
£1,400
255 x 45
285 x 50
291 x 53
/4 Page
£1,150
1
1
88 x 124
Covers: Outside Back: £3,900 Inside Front: £3,800 Inside Back: £3,700 Inserts Loose: £50 per thousand copies Minimum charge £900 for loose inserts Inserts Bound: £4,800 (into centre spread) Copy Date: Four weeks prior to cover date Cancellation: Six weeks prior to cover date (All prices are exclusive of VAT) Advert Material: n Adverts should be either high res 300 dpi PDFs, JPEGs or TIFFs n Colour proof required n DPS adverts need to be supplied as two separate pages and have a 3mm gutter allowance either side if there is small text running through the centre
Contact:
“Professional Motor Mechanic provides a great platform for us to engage with workshop technicians, both in print and digitally. It’s important for us to ensure that the latest developments regarding battery replacement are received and understood by the aftermarket, and PMM enables us to do that via its extensive and targeted distribution network.” John Rawlins, Marketing Manager, Clarios
Robert Gilham, Group Advertisement Manager rgilham@hamerville.co.uk 01923 237799 Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Claire Swendell, Group Production Manager claire@hamerville.co.uk
PROFESSIONAL
MOTOR media information 2022
Website 1,053,422
61,971
4.34mins
87,785
Total page views per year
Unique website users per month
Session duration (average per user)
Total page views per month
Exclusive sponsored banner 728 x 90px £1200 / month
Leaderboard (4 slots on rotation) 728 x 90px £900 / month
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Inline MPU 300 x 250 px 3 slots £1200 / month
Skin Max 1920px; 1000px clear section in middle (unseen); 300px visible each side £600 / week
MPU 300 x 250px Prime slots 1-3: £1100 / month Slots 4-6: £900 / month
Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article 800x533px) £600 / month
Homepage slider (rotating with edit) 620x415px £1000 / month
Featured video YouTube/Vimeo link (please note that we are unable to provide detailed click/play data for videos) £500 / month
All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date Robert Gilham, Group Advertisement Manager rgilham@hamerville.co.uk 01923 237799 Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk
PROFESSIONAL
MOTOR media information 2022
Newsletters PMM E-newsletter
Solus E-newsletters
The regular Professional Motor Mechanic e-newsletter is sent out to around 15,000 email addresses. It is designed to keep readers updated on the latest and most important content to hit the site. There are multiple banner positions available to advertisers on each newsletter (see example below).
There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter. Content can be provided as complete HTML code or made up by us to the template specification below.
Reach - 15,000 Rate - £500 p/banner Spec - 600 x 120px £700 p/video Spec - 600 x 338px Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation. l
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Please supply a URL with your copy to link to the advert Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk
Reach - 15,000
Rate - £1,500
Assets to be supplied as either: l l
html (complete with images) at 600px wide; or
Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible Subject line to be supplied with assets Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.
PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE l
Contact:
Supply to digital@hamerviile.co.uk
Robert Gilham, Group Advertisement Manager rgilham@hamerville.co.uk 01923 237799 Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk
PROFESSIONAL
MOTOR media information 2022
Virtual Solus Showcase PMM is now offering a brand-new digital platform designed to take your content directly to a trade audience in an inviting and accessible new format.
The virtual solus showcase is a dedicated digital connection emailed to our whole database of around 15,000 automotive technicians featuring sponsored content throughout.
A bespoke welcome page features your logo in the middle and the main elements you want to promote in the sub-pages of the digital book. Recipients simply click on the banners to be taken to the relevant content. This can be anything from products, videos, catalogues and technical sheets to special offers, competitions and giveaways. We have a range of different templates for the landing page and video presentations but you can also provide your own PDFs for any of the multiple sub-pages.
To promote the best level of engagement, each digital showcase is made up of a main entrance spread plus a further four sub-spreads and is all fully monitored and trackable. It is also made available to you to share and promote directly through your own social and digital channels.
Rates: 10 page Solus Showcase - £3,000 For more information or to discuss the flexibility of this new digital experience, please contact us via the details below.
Contact:
Robert Gilham, Group Advertisement Manager rgilham@hamerville.co.uk 01923 237799 Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk
PROFESSIONAL
MOTOR media information 2022
Social Media By understanding the target audience, what they engage with, and what social media platforms they use, PMM has been able to build and develop an engaged Facebook and Twitter audience.
Followers:
Followers:
11,464
4,372
Followers:
416
Sponsored posts are available at £250 each They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. For more information, please enquire via the contact details below.
Specifications: Assets to be supplied as a Word document and accompanying image(s)/video(s) Please note maximum character counts and video lengths for some platforms and allow for tagging as either #ad or #sponsored: • •
Twitter: 280 characters, 140 seconds Instagram: 60 seconds
Client handles to be supplied for tagging Copy deadline is 10 working days prior to beginning of week of upload
Contact:
Robert Gilham, Group Advertisement Manager rgilham@hamerville.co.uk 01923 237799 Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk