Issuu

PROFESSIONAL

MOTOR FACTOR

media information 2022

Readership & Circulation Professional Motor Factor is the only publication to exclusively target trade motor factors, delivering the latest industry information, market trends and business insight to factors across the UK.

n An ABC audited circulation of 3,297 (July '20 - June '21).

n A readership comprising the key decision makers in businesses, ranging from independent factors to major nationals and buying groups. n Published 11 times a year to provide market information focused on the needs and interests of business leaders.

“PMF is the leading authority on motor factor news in the UK, providing the most current and reliable information available regarding the aftermarket. PMF supplies up-to-the-minute industry news, such as new-to-market products, trade events, motor factor acquisitions, and case studies detailing how independent motor factors manage certain day-to-day challenges throughout the year. I regularly discuss points of interest from the magazine with the rest of the senior management team at Spartan." Lee Gratton, General Manager, Spartan Motor Factors

Digital Magazine n Every issue is also available to read page by page at www.pmfmag.co.uk n It is also emailed out in digital format to over 1,000 factor professionals, with an average read time of 6.50 minutes. n Interactive and traceable links appear on all adverts and editorial.

PROFESSIONAL

MOTOR FACTOR

media information 2022

Editorial Opportunities Market Trends & Analysis A section dedicated to crucial market insight from across the industry. Whether it’s a part number previously thought to be ‘dealer only’, or a shift in product technology, motor factors will be able to plan ahead with help from this targeted market analysis.

People & Industry

Business & Training

With a variety of interviews, debates, new appointments and company profiles, this section keeps motor factors abreast of all that’s going on in the industry at both factor and supplier level.

Every issue features a collection of articles specifically aimed at optimising the business structure and processes of the readership. From software updates to training events, suppliers have the opportunity to showcase the range of support available to their customers.

Products & Solutions All issues include a comprehensive round-up of the latest products, part numbers, solutions and tools and equipment from the industry’s most prominent suppliers.

News

Feature Articles

PMF covers all the major industry news stories, including upcoming events, expert comment on critical issues, and much more...

Each of the publication’s 11 issues includes dedicated features focusing on the key topics affecting the readership.

Environmental Insight Taking the growing environmental consciousness of the aftermarket into account, PMF dedicates one page per issue to helping its readers run an environmentally friendly business.

PROFESSIONAL

MOTOR FACTOR

media information 2022

Lead Generation PMF oﬀers an eﬀective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the innovative and streamlined RDR.link reader enquiry service and Flickbook format. 1

RDR.link

With a wide array of online resources supporting the latest solutions – from videos to technical guides, PDFs to podcasts – it can be a challenge for technicians to locate what they need quickly and eﬃciently. To ensure they’re not missing out on these valuable resources, PMF has introduced RDR.link – a new service that transports users immediately to the online resources mentioned in stories.

Flickbook

Featuring both clickable advertising and editorial links to take users to extra information on products and services of interest, PMF’s Flickbook version ensures that technicians are delivered to company sites and resources with just a click of a button.

Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/VT006, for example) into their web browsing search bar. They’ll then be directed to the relevant online resource.

Option 2: Readers visit the RDR.link homepage at www.RDR.link and can type the unique five-digit RDR.link code (vn010, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.

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MOTOR FACTOR

media information 2022

Features List 2022

Editor

TOM HENMAN pmf@hamerville.co.uk

Group Advertisement Manager

Senior Account Manager ALEX DILLEIGH

adilleigh@hamerville.co.uk

Digital Manager

ROBERT GILHAM

KELLY NEWSTEAD

rgilham@hamerville.co.uk

pmmonline@hamerville.co.uk

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MOTOR FACTOR

media information 2022

PMF Print Rate Card & Specifications Space

1 insertion

Type (mm)

Trim (mm)

Bleed (mm)

DPS

£2950

Supply as two separate images

Full Page

£1650

255 x 180

289 x 210

295 x 216

½ Page (H)

£950

124 x 180

145 x 210

148 x 213

½ Page (V)

£950

255 x 88

289 x 103

295 x 106

¼ Page Strip (H)

£600

180 x 60

210 x 70

216 x 75

¼ Page Strip (V)

£600

255 x 45

289 x 50

295 x 53

¼ Page

£550

Impactful Advertising

124 x 88

Covers: n Front Cover: £1,950 n Outside Back: £1,815 n Inside Front: £1,775 n Inside Back: £1,700 n Inserts Loose: POA n Copy Date: Three weeks prior to publication date. n Cancellation: Six weeks prior to publication date. (All prices are exclusive of VAT) High Profile Opportunities (£POA) n Belly banding n Wrap-arounds (gummed to spread) n Bound outserts n 1 page gatefold n Tip-ons - front cover n Bound inserts n Loose inserts Advert Material: n

Adverts should be either high res 300 dpi PDFs, JPEGs or TIFFs.

Colour proof required

DPS adverts need to be supplied as two separate pages and have a 3mm gutter allowance either side if there is small text running through the centre.

Contacts: Robert Gilham, Group Manager: rgilham@hamerville.co.uk Alex Dilleigh, Senior Account Manager: adilleigh@hamerville.co.uk Kerri Smith, Production Assistant: ksmith@hamerville.co.uk

“PMF provides the perfect opportunity to co-ordinate a combined advertising and editorial schedule, designed to build momentum and develop themes over the course of a marketing campaign. The publication also has a very approachable team behind it, giving maximum support and flexibility when booking and submitting adverts and editorial.” Adrian McComas, Director of Marketing, Marathon Warehouse Distribution

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media information 2022

Website 33,816

1,504

5.26mins

3,197

Total page views per year

Unique website users per month

Session duration (average per user)

Total page views per month

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Exclusive sponsored banner 728 x 90px £800 / month

Homepage slider (rotating with edit) 620x415px £700 / month PROFESSIONAL

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MPU 300 x 250px £600 / month

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Inline MPU 300 x 250 px 3 slots £625 / month

Leaderboard (4 slots on rotation) 728 x 90px £650 / month PROFESSIONAL

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Skin Max 1920px; 1000px clear section in middle (unseen); 300px visible each side £600 / week

Featured video YouTube/Vimeo link (please note that we are unable to provide detailed click/play data for videos) £400 / month All adverts to be supplied in jpeg or gif format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article 800x533px) £600 / month

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Contact:

Kelly Newstead, Digital Manager: pmmonline@hamerville.co.uk Robert Gilham, Group Manager: rgilham@hamerville.co.uk Alex Dilleigh, Senior Account Manager: adilleigh@hamerville.co.uk Kerri Smith, Production Assistant: ksmith@hamerville.co.uk

PROFESSIONAL

MOTOR FACTOR

media information 2022

Email PMF Newsletter

Solus E-Newsletter

The regular PMF email newsletter is sent out weekly to around 2,000 active motor factor professionals. It is designed to keep them updated on all the latest and most relevant content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:

There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter. Content can be provided as complete HTML code or made up by us to the template specification below:

Delivered to - 2,000 Rate - £250 per banner £400 per video

Delivered to - 2,000 Spec - 600 x 120px Spec - 600 x 338px

Acceptable formats: Jpeg, gif, animated gif. We cannot support third party click tags. For animated gif, please ensure relevant info is contained in first frame of the animation.

Rate - £500

Assets to be supplied as either:

l l

html (complete with images) at 600px wide; or

Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible Subject line to be supplied with assets Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with conﬁrmation of planned send date.

PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE

Contact:

PROFESSIONAL

MOTOR FACTOR

media information 2022

Virtual Solus Showcase PMF is now offering a brand-new digital platform designed to take your content directly to a trade audience in an inviting and accessible new format.

The virtual solus showcase is a dedicated digital connection emailed to our whole database of over 1,700 factor professionals, featuring sponsored content throughout.

A bespoke welcome page features your logo in the middle and the main elements you want to promote in the sub-pages of the digital book. Recipients simply click on the banners to be taken to the relevant content. This can be anything from products, videos, catalogues and technical sheets to special oﬀers, competitions and giveaways. We have a range of diﬀerent templates for the landing page and video presentations but you can also provide your own PDFs for any of the multiple sub-pages.

To promote the best level of engagement, each digital showcase is made up of a main entrance spread plus a further four sub-spreads,PMF and is all fully monitored and trackable. It is also made available to you to share and promote directly through your own social and digital channels

Rates: 10 page Solus Showcase - £1,500 For more information or to discuss the ﬂexibility of this new digital experience, please contact us via the details below. Contact: