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media information 2022

READERSHIP & DISTRIBUTION Fully ABC audited, PHPI has an unprecedented reach in the heating and plumbing sector. The latest ABC certiﬁcate conﬁrms a circulation of 56,339. (Jan 1st – Dec 31st 2020) The magazine is available free of charge from the counters of heating and plumbing merchant branches across the UK, both independents and nationals. The magazine is placed on the counters by our own in-house team of merchandisers, to ensure the magazine reaches the active installer directly at the point of purchase. All copies are picked up voluntarily.

(56,339 – Jan 1st - Dec 31st 2020)

DIGITAL REACH Every issue is also available to read page by page at www.phpionline.co.uk PHPI is emailed out in digital format to over 11,000 active installers, with an average read time of 7.04 minutes. Clickable trackable links appear on all adverts and editorial.

TAILORED CONTENT Quality coverage and more than 35 years of familiarity ensure a regular pick-up of the magazine. PHPI keeps readers informed about the latest solutions, advice and guidance for the plumbing and heating sector along with insight into running a successful business. In each issue we keep readers up-to-date with the latest news and product launches across the sector.

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EDITORIAL OPPORTUNITIES PHPI is editorially led, delivering distinctive insightful features, the latest news, commentary on developments in the sector and detailed coverage of the latest products, guidance and equipment of interest to plumbers and heating engineers.

Step-by-step guides: Our installation guides oﬀer a practical demonstration of how to apply best practice when ﬁtting products.

Q&As: We get the low-down on the latest solutions to hit the market.

Feature articles: Each issue contains distinctive articles and insightful stories covering the key issues in the heating and plumbing sector.

Regulars: Reﬂecting the interests of our readers, each issue contains product Giveaways, Installer Proﬁles, Competitions, our ‘Horror Show’ of poor installations and a full round up of the latest News.

Product focus: Each issue includes comprehensive round-ups and in-depth reports on the latest innovations and oﬀers.

Special reports: Our detailed reports highlight the latest industry guidance, product launches and developments that don’t coincide with monthly features.

PHPI encourages companies operating in the heating and plumbing sector to get in contact with us to discuss potential editorial ideas. Please contact the editorial team.

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FEATURES 2022 IN ADDITION TO THE FEATURES LISTED BELOW, PHPI INCLUDES REGULAR STEP-BY-STEP INSTALLATION GUIDES, COMPETITIONS, TECHNICAL ARTICLES AND SPECIAL REPORTS... PLUS THE LATEST NEWS AND FULL COVERAGE OF PRODUCT LAUNCHES.

If you wish to discuss proposals for editorial please contact the editorial team. Editorial copy deadlines are available on request, but are usually six weeks prior to publication on the 1st of the month.

Contacts: Jonathan Cole, Editor: phpi@hamerville.co.uk Jacob Tatum, Advertisement Manager: jtatum@hamerville.co.uk (07825 773737) Eddie Wright, Northern & Midlands Area Sales: ewright@hamerville.co.uk (07960 161882)

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LEAD GENERATION PHPI oﬀers an eﬀective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the magazine’s brand new RDR.link reader enquiry service and Flickbook format.

1. RDR.link With a wide array of online resources supporting the latest solutions – from videos to technical guides, PDFs to podcasts – it can be a challenge for installers to locate what they need quickly and eﬃciently. To ensure they’re not missing out on these valuable resources, PHPI has introduced RDR.link – a new service that transports users immediately to the online resources mentioned in stories.

Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/ez101, for example) into their web browsing search bar. They’ll then be directed to the relevant online resource.

Option 2: Readers visit the RDR.link home page at www.RDR.link and can type the unique ﬁve digit RDR.link code (ez101, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.

2. Flickbook Featuring both clickable advertising and editorial links to take users to further information for products and services they’re interested in – PHPI’s Flickbook version ensures that plumbers and heating engineers are delivered to company sites and resources with just one click of a button. The ﬂickbook is available at www.phpionline.co.uk and is emailed directly to over 10,000 installers.

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DATA ANALYSIS Introduced in direct response to feedback from the sector, PHPI has established a market-leading platform through which every interaction with any of our digital products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by the large PHPI audience across all of our digital platforms. Our system tracks how the PHPI audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital portfolio. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects. PHPI is able to provide the following information:

Email Banners/Bespoke Emails ●

Delivered

●

Opened

●

Clicked

●

Which Links have been clicked

RDR Link Tool ●

Total Link usage

Website Statistics ●

Average Users P/M

Online Flickbook

●

Average Sessions P/M

●

Total Read time

●

Average Pageviews P/M

●

Links clicked

●

Average Session Duration

Our bespoke reporting system collates all these statistics to demonstrate the total activity a brand has received from across PHPI’s digital platforms.

Editorial content ●

Total reads

●

Time spent engaging with your content

Website Advertisements ●

Impressions

●

Clicks

●

Click through rate

Using these statistics you can tailor your content to our audience – maximising the interaction and number of leads you receive as a result. Please ask a member of our sales team to ﬁnd out how PHPI Data Analysis can help to deliver your marketing goals.

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ADDITIONAL ADVERTISING & SPONSORSHIP OPPORTUNITIES Advertorial supplements Positioned across the centre pages of the magazine, the eight-page supplements provide companies with a platform to communicate key messages covering their specific areas of expertise, in a more expansive format. Topics can be based around specific industry issues, products or solutions. The supplements will be professionally produced and edited by our in-house editorial team and appear in both the print and digital editions of the magazine. We can also include a dedicated digital version of the supplement on the website, which can include video content, for example showcasing a project where a company’s products/solutions have been specified, as well as additional features to make it more interactive. The supplement will be posted on our website, alongside the digital version of the magazine. It will also be promoted through a dedicated newsletter and across PHPI’s social media platforms.

Special Focus Supplements Throughout the year PHPI takes an in-depth look at key focus areas for plumbers and heating engineers, including editorial supplements covering a diverse array of subjects. The timings and topics of these supplements are not fixed. Sponsorship packages are available for PHPI’s Special Focus supplements. The package includes an image on the front cover of the internal supplement, plus company logo (and a line saying ‘in association with’), a two-page article and an advertisement. We will also include articles/adverts from other sources within the focus. The Special Focus supplements will appear in the print and digital formats of the magazine and be promoted through PHPI’s social media channels.

Sponsored Columns Regular comment pieces offer a great opportunity for companies to deliver key messages to PHPI’s audience of plumbers and heating engineers. These can be used to impart best practice advice on a range of topics, raising awareness on issues/solutions of relevance to our readership.

For more information on any of these opportunities please contact the advertising team.

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PHPI in print

56,339

2,000

Actionline

ABC audited circulation (Jan 1st – Dec 31st 2020)

national & independent plumbing merchants across the UK

In-house distribution team ensures copies reach merchant counters

carry PHPI

For over

35 years

Innovative

PHPI has delivered invaluable information to the trade

rdr.link service for readers

Combined with PB & PE a reach of over

230,000 trades

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PHPI Digital

22,000

13,563

2,514

subscribers to weekly e-newsletters

Twitter followers

Instagram followers

Over

14,216

38,500

sessions per month & session duration of 4.57 minutes

Online audience of

10,528 users per month

pageviews per month

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RATES & DATA Space

1 insertion

Type (mm)

Trim (mm)

Bleed (mm)

DPS

£5,450

390x255

420x285

426x291

Full page

£3,200

180x255

210x285

216x291

1/2 page (H)

£1,950

180x124

210x140

216x146

1/2 page (V)

£1,950

88x255

103x285

109x291

1/4 page strip (H)

£1,400

180x60

210x73

216x76

1/4 page strip (V)

£1,400

45x255

50x285

53x291

1/4 page

£1,150

88x124

1/8 page

£600

88x60

Covers Outside back: £3,800 Inside front: £3,700 Inside back: £3,600 Inserts Loose/bound inserts and specials: £POA Advertising copy deadlines are approximately six weeks prior to publication All prices are exclusive of VAT

Hamerville Media Group, Regal House, Regal Way, Watford WD24 4YF T: 01923 237799 W: www.hamerville.co.uk

media information 2022

WEBSITE Professional Heating and Plumbing Installer provides a leading digital source of information for active installers at www.phpionline.co.uk. It gives access to all things heating and plumbing across all browsing platforms, including the latest news and product information, technical advice and video reviews. All the features are fully searchable and the site oﬀers exclusive content, including product tests and competitions.

Visitor Stats:

Users per month Sessions per month

12,195 16,233

44,614 4.56 mins

Pageviews per month Session duration

Exclusive sponsored banner 728 x 90px £1100 / month

Homepage slider (rotating with edit) £1000 / month

Leaderboard (rotating) 728 x 90px £900 / month

Inline MPU 300 x 250 px £850 / month

MPU 300 x 250px £850 / month

Skin (min 1400px desktop only) £600 / week

Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month