Professional Hairdresser Magazine September 2020

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SEPTEMBER 2020

Professional SEPTEMBER 2020

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S E P T E MB ER 2 0 2 0

ISSUE 06

Testing Positive SEPTEMBER 2020

FOLLOW ME: @nicolaprohair FOLLOW PRO HAIR MAG: @ProHairMag @ProHairMag

Editor

With this issue we really wanted to bring you a little ray of positivity and mindfulness.

Reflecting on what you and your businesses have done and how you’ve managed to deal with the lockdown and pandemic, reminds us that the hairdressing industry has been strong enough to cope and has already kickstarted again. Hairdressing has risen to the challenge!

But after the backlog of clients has cleared and the rush starts to slow in salon, the industry needs to stay focused on the positives during these turbulent times – we need to foster positive emotions and use these as a key resource in business.

The industry needs to put its collective positive pants on and to help we have compiled a set of articles in this issue from hairdressers up and down the country delivering messages of success, inspiration and advice from what they’ve learnt over the past few unprecedented months. From re-booking and refurbishing to recruitment and retail – they will all give you a reason to be positive.

Throughout the issue you will see our video icon This is to highlight that there is a video to accompany the words. If you are reading our digital issue you can simply click on it to play the video. If you are reading the printed magazine, just type the URL link into your device to play the film. They are well worth a click – positive words of advice and inspiration!

Stay strong and stay happy!

COVER: Hooker & Young for Schwarzkopf Professional PHOTOGRAPHY: Michael Young

Nicola Shannon nshannon@hamerville.co.uk Assistant Editor Megan Danskine mdanskine@hamerville.co.uk Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk Designer Donna Booth Group Production Manager Carol Padgett Production Assistant Claire Swendell

REGULARS

26 Mewies & Co

10 NEWS Industry goings on

29 NOCO Hair

66 50 NEW PRODUCTS

FASHION

BUSINESS POSITIVES

34 ON TREND COLLECTIONS

15 HOOKER & YOUNG With themselves

Bryan Shannon

20 Jamie Brooks

Group Sales Manager

21 Natasha Grossman

oshannon@hamerville.co.uk

23 Caroline Sanderson 24 Gavin Mills

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF. Phone: 01923 237799 Fax: 01923 246901

PRODUCTS 54 TIMEHOP With JOICO

19 Marcello Moccia

Publisher

Oliver Shannon

63 COLOUR CLOSE-UP With Kemon

58 COLOUR CLOSE-UP With Goldwell

SPECIALS 72 SPOTLIGHT With JOICO 73 SPOTLIGHT ON With ghd

TRAINING 72 DIGITAL DIARY

61 COLOUR CLOSE-UP With bhave

WWW.PROFESSIONALHAIRDRESSER.CO.UK Subscriptions to Professional Hairdresser are avaliable at the following rates: UK: 1 year - £30 post paid Europe and Overseas: 1 year - £50 post paid AIRMAIL: 1 year - £65 post paid.

To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.couk. ©2020 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be acceoted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

16,344

July 19 - June 20

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@ProHairMag

@ProHairMag

WWW.PROFESSIONALHAIRDRESSER.CO.UK

Goldwell has announced Angelo Seminara as its new Global Ambassador Angelo Seminara

HERE’S A LOOK AT JUST SOME OF THE IDEAS AND INITIATIVES THAT HAVE BEEN HAPPENING OVER THE LAST TEN WEEKS…

APPLAUSE FOR ADEE

Adee Phelan thanks the NHS with gift box campaign and pop-up salons.

Celebrity hairdresser Adee Phelan has been giving back to the NHS throughout Lockdown by setting up his ‘Thank You to the NHS’ gift box campaign. At the beginning of Lockdown, Adee had an idea that he would like to give something back to the NHS heroes, so began collecting hair and beauty products to gift to NHS workers. After his appeal on social media went viral, multiple product companies showed their generosity by donating pallets of products to Adee to package up and deliver to hospitals and NHS workers.

Having donated an incredible 10,000 boxes to 46 hospitals, equating to more than £865,000 worth of retail donations, Adee took the giving

back campaign one step further and launched a pop-up salon for the NHS. Located in Jacks Bar in London Waterloo and the salon has been providing haircuts free of charge for NHS workers. Guests were not only treated to drinks, a free haircut and blowdry, but received a gift box filled with hair and beauty goodies to take away too.

Adee thanks everyone who helped: “None of this would have been possible without the incredible donations and the kind hairdressers who have volunteered to help with this. I am completely humbled by the generosity of the hairdressing community.”

ANDREW HEADS FOR THE HILLS ANDREW BARTON GIVES THE YORKSHIRE SHEPHERDESS HER FIRST HAIRCUT IN 30 YEARS. Amanda Owen the Yorkshire Shepherdess, published author and star of her own Channel 5 TV series Our Yorkshire Farm, hasn’t been in the chair for 30 years.

Deciding it was time for a chop, she called on fellow Yorkshireman and celebrity hairdresser Andrew Barton for the job. The Creative and Education Director of Headmasters also got to try his hand at shearing two of the farm’s resident sheep.

In partnership with Yorkshire based business magazine Topic UK and yorkshirebusinesswoman.co.uk, Andrew headed for the hills (Dales) along with his kit to give Amanda a much-needed hair transformation – with Amanda’s chopped locks being donated to the Little Princess Trust, of which Andrew is the Hairdressing Ambassador and Headmasters is the official Hairdressing Salon Supporter.

The Little Princess Trust gives hair and hope to children and young people by providing them with real hair wigs and funding vital research into childhood cancers. To everyone’s delight, five of

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Amanda’s nine children were also ready and waiting to donate their own long hair to the charity, meaning Andrew had a full afternoon of work and a whole lot of hair donations to take back to the trust.

Andrew said, “I’ve cut hair in some challenging places before, but I think Amanda’s barn is definitely the most interesting, with chickens, sheep and even a peacock watching us. I’ve created a look for her which is easy to manage whether she is tying it back to shear a sheep or needs to look fabulous quickly without too much effort.

It was so wonderful, if a little overwhelming, that all the girls wanted to be like Mum. Their kindness will help put a smile on the face of another child as the wigs donated by the Little Princess Charity are made from up to 12 hair donations.”

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Proxima Nova Bold

PROJECT: Men -Apply now

THE FELLOWSHIP FOR BRITISH HAIRDRESSING’S PROJECT: MEN IS RECRUITING FOR THREE NEW MEMBERS TO JOIN THE 2020 TEAM AS THEY ROLL OVER INTO 2021.

AWARD-WINNING ANNE ANNE VECK’S TOXIC FASHION SHOOT WINS BIG AT THE VIDEOGRAPHER AWARDS.

Anne Veck’s Toxic Fashion shoot has just won itself another recognition. This time it is an Excellence Award, the highest award category, in the Videographer Awards 2020. This time the provocative collection created by Anne Veck to challenge the negative impact that the fashion industry has upon the air, sea, earth and its inhabitants.

“We are particularly thrilled as these awards drew entrants from around the world. Toxic Fashion has seen recognition for us this year through its short listing for the Royal Academy of Art Summer Exhibition and being exhibited at the Oxford Arts Festival. With its provocative imagery and strong statement Toxic Fashion continues to deliver its sustainability message.” Says Anne.

CHAIR CHANGES THE FELLOWSHIP ANNOUNCES NEW CHAIR AND VICE-CHAIR. The Fellowship for British Hairdressing is delighted to announce Barry Stephens as Chair and Andreas Stavrou as Vice-Chair.

Barry and Andreas take over from Simon Shaw and Kerry Mather respectively, who have now completed their two-year tenures.

Together, Barry and Andreas Andreas Stavrou bring a wealth of experience from within hairdressing and the wider world of technology. They join President Ken Picton, Chancellor Ashleigh Hodges, and the Fellowship Council in their mission to continue the Fellowship’s drive towards being fully inclusive and accessible as it looks towards its 75th anniversary in 2021.

Barry Stephens New approaches to membership, sponsorship and live and digital

activations are being put into place across the Fellowship, for a comprehensive modernisation of the organisation which honours its history and traditions while providing a fresh, dynamic interpretation of its two key pillars of creativity and opportunity.

The vision includes increased online bases for accessible education and inspiration, a new approach to membership pricing and structures and updated opportunities for sponsors to show their support. All of this is going to create a greater and more connected community for the Fellowship, representing the contemporary face of British hairdressing through salons and individuals across the country.

Like all other teams, projects and courses this year, The Fellowship’s PROJECT: Men was put on hold due to the pandemic. As is only fair, the current team are keeping their places as they haven’t been able to experience the mentoring, but it has been announced that three new hairdressers will be able to join them.

PROJECT: Men is the Fellowship’s flagship men’s hairdressing mentoring scheme, launched in 2019. Led by award-winning hairdresser and session stylist, Jonathan Andrew, it provides a 12-month program of education, mentoring and opportunities for those interested in developing and improving their skills with men’s hair.

The Project provides insight into all aspects of men’s hairdressing, from essential barbering techniques, shaving and clippering to colour, presentation skills and photoshoots. The team come together each month for a mentoring session, led by guest experts.

If this sounds right up your street and you want to take part, you are invited to apply for one of the three places available. Applicants should fill out the form available at www.fellowshiphair.com and send three images of their men’s hair work.

The closing date for entries is midday on Thursday 24 September 2020.

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“IT TAKES RAIN TO

MAKE A RAINBOW” "THE WAY I SEE IT, IF YOU WANT THE RAINBOW, YOU GOTTA PUT UP WITH THE RAIN."

DOLLY PARTON

HOOKE R AND YOUNG

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Themselves!

“After fifteen long weeks of lockdown, with the uncertainty and worry of what we were facing, it is the best feeling in the world to be back in business. Different, yes - but it feels the same in so many ways and hairdressing has definitely shown that it won’t be beaten. Hairdressers and salons from around the globe stood together as one to show strength and solidarity to one another.

Yes… we did it!!!”

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS006

Pro Hair: Are you charging for PPE? H&Y: We actually gave a great deal of thought to whether or not we should be charging for PPE and finally took the decision to put a £3 surcharge on every salon bill to help recover some of the costs. Prior to opening there was such a lot of speculation and discussion on groups as to what we would need in order to operate safely and with the government guidelines. Actually on that note – the government guidance seemed to come very late in the day by which time most salons had made their own decisions as to what a ’safe’ environment should look like. I know a lot of salons went to huge lengths and expense by actually altering permanent structures to ensure they were ‘Covid secure’ but actually in the end, by the time we opened the official guidance was no longer the two metre social distancing which changed things slightly.

Even salons that have only done the minimum requirement it’s still a costly exercise to get eveything right. We have four salons and have covered every measure possible that we feel necessary in creating a safe environment for both our team and clients visiting the salon.

From temporary partitions between sections and the hair spa, permanent glass screens around reception, wall mounted hand sanitiser stations throughout the salon, disposable gowns, towels and face masks for clients and of course visors for the team – it’s a big expense, most of which needs replenishing every week.

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and after 15 weeks that was a very daunting prospect. Once in the salon it was as if we’d never been away which was lovely, seeing all of the team – well the ones who were in on day one was so special too. My first client actually screamed with excitement! It was so funny, you’d think I’d just handed her a cheque for £10K, in fact I reckon she would’ve given the cheque back just to get her hair done – it was so lovely.

The day continued like that with huge levels of excitement and love.

Pro Hair: Have you put your prices up and how are you explaining the rise to clients that query it?

H&Y: We haven’t actually increased the price of any of our services. I know a lot of salons have and I guess they have to do what feels right for them.

For us we took a different view and didn’t want our situation to impact on our clients so rather than increase the prices due to operating at a lesser capacity we simply extended our hours/week to ensure we could see everyone resulting in the salons achieving target without increasing the prices. Clients actually commented on the fact that we hadn’t inflated the prices and are incredibly grateful for that. As for the £3 surcharge for PPE nobody has complained about that and fully understands the reasoning behind it.

Pro Hair: Are you seeing the same number of clients coming back through the door?

H&Y: The first six weeks have been crazy busy! Obviously nobody wanted to wait any longer than needed to get back in the salon and rightly so, so it was all hands on deck and back to work. Weirdly as well as all of our returning clients we have seen a huge increase in the number of new clients making appointments resulting in a lot of new business.

There definitely seems to have been a switch in people’s mindset as to how they book appointments,

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the percentage of clients who would normally book online or call to the salon have all been re-booking on departure to ensure they get the appointment they want. This is great for us as it not only shows huge commitment and loyalty from clients but also gives us the confidence that the business is moving in the right direction.

Pro Hair: How do you see your salon business playing out over the next six months or so?

H&Y: We definitely feel this new way of working is here to stay for the foreseeable. I can’t imagine anything will change anytime soon, so split teams, shift work and all the in-salon Covid measures will definitely be the same well into next year I’d imagine. It’s not a bad thing either, a lot about how we operate now is better for both the team and the clients. We always knew it was just a question of re-adjusting and getting used to the ‘new normal’ which with every passing day feels like second nature. Will we ever go back to the way things used to be? I’m not sure we will ever now.

Pro Hair: Describe your feelings on the first day of re-opening?

H&Y: Oh my goodness! Christmas Day hahahahahaha… I’m not even joking!

Couldn’t sleep the night before, felt anxious, excited and a little nervous too. It was the most weird feeling to be finally going back to what we love,

Pro Hair: How are you and the team settling into the ‘new normal’ in the salon?

H&Y: It’s weird isn’t it, whenever anything changes it only feels new until you’re used to it, then it becomes normal. A bit like when you get a new car, for the first week it’s a real thrill every time you climb in but then after a while it’s just your car. I’ve gotta say the team have been total stars, all embracing the changes and actually all loving the new way of working. We have two teams (A&B) who work two days on and two days off which felt very strange to begin with but now they all love it. Dare I say I think they all don’t mind wearing the visors either!

Pro Hair: How are your teams coping and what seems to be the hardest things for them?

H&Y: I honestly think the hardest thing for any of us is not working as a full team anymore. Hairdressing salons are like families so it’s kind of like not seeing half of your family, that’s tough.

Pro Hair: Who was your first client back?

MY: My first client back was Pat Elliot, a client I’ve had for about eight years and has become a dear friend who came to our wedding and is also my dentist actually hahahaha. You see what I done there, just wanted her to return the favour!

GH: Mine was one of my ‘dog friends’ who actually wears her hair short and has it cut every three weeks so you can imagine how long it was! Hardly recognised her to be honest, but I could say that about so many clients who all came back with loads of long hair! It was crazy!!!

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Pro Hair: Have you had to deal with any really bad DIY lockdown hair disasters?

H&Y: Believe it or not, no not really!

As surprising as that sounds, we thought there would be loads. There were definitely a few ‘box dye’ home disasters but nothing we couldn’t fix.

The most common and, has to be said, the funniest home do’s were the men whose partners had tried their hand at cutting! Oh dear... thank the lord we only got to see them weeks after the attack hahahahah. It was definitely easier correcting them once they had some new growth.

Pro Hair: Are you seeing any emerging trends/micro trends?

H&Y: Well actually there are a fair few clients who are considering growing their colour out to embrace their grey! I guess they feel that they’ve gone this far so why not give it a go?

Erm… watch this space, I’ll give them six weeks. On the whole though I would say a lot of people are favouring more natural looks and colour results but I guess that comes from months of having to adjust to a more natural look.

Pro Hair: What have you found is the best new way of communicating with your clients?

H&Y: Throughout lockdown we direct messaged our clients via text and email to keep them up to date with everything salon related. We also continued with our online H&Y newsletter which became more about what the team were up to, so whether it was me baking cakes or Stewart from our Wynyard branch landscaping his garden, it was a way of keeping in touch with everyone as to what life was like for all of us. Direct messaging is something our clients have come to expect from us so it was more important than ever to keep that

going throughout lockdown – to let them know we were still thinking about them. We also asked every stylist to look at their own client list and reach out to anyone who they knew were on their own or vulnerable.

A simple phone-call can be a lifeline to someone who doesn’t have anyone else and for a lot of clients, their visit to the salon is about much more than just great hair, it can be the highlight of someone’s week or month, so to have that taken away from you can be devastating.

Pro Hair: What did you learn about yourself during lockdown?

MY: Ooooh… many things! I taught myself to bake, painted the windows and basically I’m a domestic goddess hahahahaha. Oh and a very good carer to Gary (he was still playing on the broken leg from New Year) GH: I’m more patient than I thought, I’m lazier than I thought hahahaha and well… a very good husband. Oh and a fantastic gardener, but I know that already.

Isn’t it strange how quickly we adjust to ’new things’ - new ways of living. By the end of lockdown it felt pretty normal to be stuck at home, with the thought of returning to the salon feeling like the strange thing.

However, being back is wonderful and we wouldn’t swap it for lockdown (no way). We have never felt more proud to be part of this amazing industry – ‘our’ amazing industry. Friendships were strengthened and new ones made with everyone being there for each other which helped more than anyone could imagine.

We definitely went through this together and although it may be sometime until we can say ‘it’s over’ it’s a wonderful feeling to know we have each other.

We salute you hairdressing!

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GETTING RETAIL RIGHT MARCELLO MOCCIA, OWNER OF ROOM 97 DISCUSSES MAKING RETAIL WORK FOR YOU

Our salons are located in outside shopping malls, so retailing has always been an important part of our business. In Wakefield, we have a footfall of about 50,000 a day and 40% of our retail is by walk-ins. We had been toying with the idea of launching an online shop for a while, but something always got in the way. Then, when lockdown happened, I had time to think it through and start work on it. Our clients were ringing to purchase their products from us which we posted from the salon. So, client demand proved that an online shop was viable – and lockdown was the right time to launch it. Our clients were still looking for advice and professional products even though they weren’t coming into the salon.

The first thing I did was talk it through with my IT guys from Creative Impacts, and my account manager at L’Oréal Professionnel. The hardest thing was communicating exactly what I wanted. I’d done some research into other sites – what worked, how easy they were to navigate – so I knew what I wanted. I invested about £2,000 into launching the platform, in the first week we got £8,000 of sales so it more than paid for itself! It provided us with a much-needed revenue stream while the salons were closed.

We sent newsletters to our clients and posted about it on social media, and we’ve been delighted with the response.

We still get clients coming into the salon to buy products, but now they can also buy their products while they’re at home.

Many are happy to buy them from us rather than a big, multi-national website, supporting an independent business and getting hair advice at the same time.

And it’s that personal touch that makes a difference. Now, it’s not just a local service, we have been shipping products

internationally as well. The lockdown taught us that the world is moving towards digital – luckily you can’t get a haircut online, but you can buy everything else. So we need to utilise that platform for our own businesses and ensure clients are buying their products from us rather than Amazon or other large websites.

I now have someone that looks after the online shop as it is already growing and has so much potential.

We currently sell the products we have in the salon, but there are opportunities to branch out and offer brands and products clients are asking for. My advice for any other salon thinking of doing this is to do your research, work with a team who know the online retail world and make sure customer service is just as high on the online store as it is in your salon. It’s that that will set you apart.

MARCELLO’S TOP TIPS FOR LAUNCHING AN ONLINE SHOP 1 Make sure you have the right IT team and take their advice.

2 Talk to your partner brands – L’Oréal really helped us with rules and regulations for retailing products online, what we could and couldn’t do.

3 Look at the competition and see how they work, the customer journey and how easy it is to use.

4 Send out communication frequently to your customer base and regional area.

5 Get someone who is IT savvy to project manage your online business. Our business development manager has a fashion retail background which has proved invaluable.

She can focus on it and really drive it forward.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS001

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YOUR HAPPY PLACE WITH THE STRESSES OF LOCKDOWN, JOB INSECURITY AND GENERAL ANXIETY ABOUT THE PANDEMIC AND THE FUTURE, IT’S EASY FOR STYLISTS TO BRING THOSE WORRIES INTO THE SALON AND LET IT AFFECT THEIR WORK AND THE REST OF THE TEAM. THE MENTAL AND EMOTIONAL WELLBEING OF YOUR TEAM HAS NEVER BEEN MORE IMPORTANT, BUT A MOTIVATED TEAM MEANS A HAPPY WORKING ENVIRONMENT AND BETTER RESULTS. WHILE IT’S EASY TO FOCUS ON THE FIGURES, SALON OWNERS ALSO NEED TO SPEND SOME TIME CONSIDERING THE TEAM. JAMIE BROOKS, CO-FOUNDER OF THE AWARD-WINNING BROOKS & BROOKS SALON IN CENTRAL LONDON, LOOKS AT THREE COMMON ISSUES IN THE SALON RIGHT NOW.

1 PROBLEM: LACK OF PASSING CLIENTS Client’s perceptions of their hair has changed dramatically during lockdown. There are those who have tried cutting and colouring it themselves and it needs rectifying; then there are those who have done nothing to their hair and have left it to their stylist to deal with.

Hair has been such a topic of conversation during lockdown that many of their expectations have changed.

Luckily for many of us, the problems we expected haven’t materialised. Many didn’t do anything drastic to their hair and when they come to the salon they are in no rush, they have more time and because we’re not squeezing them in, there is no stress. Clients have appreciated us, waited for us and have come back to see us. However, the biggest problem is lack of passing trade and new clients. Hotels are closed, offices are empty and people aren’t travelling very far. Social media and communicating with your existing client base is essential. Encouraging clients to rebook before they leave the salon is more important than ever. Who knows when town and city centres will be hives of activity again?

2 PROBLEM: LOW MORALE When it’s extra busy morale is good because everyone is occupied and positive; it’s when it starts to get quiet and there’s a lull then morale can dip. Whereas before there was always something to do, now there is nothing extra that they can get on with. We work in two teams on different shifts so half the team aren’t seeing each other. Some of the team haven’t seen each other since March! Now that the initial rush has calmed down, we are planning to get everyone together, encourage drinks after work. Hairdressing is very social, especially amongst the younger team members and they struggle when there are no social aspects. The hardest thing as a salon owner is to manage everyone’s expectations and their careers. There are no photo shoots, no external

education, no shows and no session work to enthuse them. We have started training sessions on mannequin heads rather than live models – their enthusiasm might be dampened and we have to keep them motivated.

3 PROBLEM: STRESSED STAFF There’s no question hairdressers are used to being busy, but coming back from lockdown was a shock for many, with extended hours and extra days the new norm. The environment in the salon is calmer but the process around it is more convoluted – combs, grips, scissors all need sterilising after every client, the area needs sanitising. It’s the process that clients don’t see that can cause the extra stress. Because the salon has less people at any one time, the energy and the buzz is missing and stylists need this to up their game.

Every day is the same – there are no busy or quiet times anymore – and some stylists are struggling with the new norm. We are working in shifts so we are actually working less hours a week, but then that means salary is affected. When stylists look at their column, and see the gaps, they are worried. The other problem we have is that everyone has more free time than they have ever had before. During lockdown everyone did what they had always wanted to do – learn to bake or learn a new language. So they have time for negative thoughts and time to dwell on things. Plan more team days out, offer new incentives and look at new ways to interest and excite them. Utilise quiet days for team work, staff training, get team members involved in coming up with new ideas and initiatives for the business. Mental and emotional wellbeing shouldn’t be forgotten and is just as important for a happy, successful salon.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS002

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TIPS FOR REBOOKING NATASHA GROSSMAN, GENERAL MANAGER AT HOB SALONS EVALUATES THE IMPORTANCE OF REBOOKING.

WHY DO YOU THINK SO MANY SALONS AREN’T VERY GOOD AT REBOOKING? Many salons don’t consider rebooking to be a priority and are focused on other aspects of the business. They don’t discuss rebooking at the beginning of the client’s journey in their consultation, where they get agreement from the client that the hair cut or colour will last a certain amount of weeks and the client will need to rebook. Many stylists don’t have the confidence to tell the client when they need to rebook and usually ask instead. By asking an open-ended question can often lead the client to say they will call, rather than telling the client they are going to be booked in for eight weeks and can move the appointment if needed.

WHY IS IT SO IMPORTANT, ESPECIALLY NOW? Rebooking clients is more about the client coming back; it’s safeguarding our future business. Whilst living in these unprecedented times, all clients that rebook their appointment will always be considered a priority versus a client that hasn’t pre-booked. When you have clients that have rebooked, it is far easier to ensure targets are achieved as you have already ‘banked’ bookings.

Filling the gaps is far easier when there are pre-booked appointments than if there are no future bookings in the diary. We want our client’s hair to always be looking great.

They are an advert for us when they are walking along the high street or down the aisle in their local supermarket. So, if they leave their hair cut and colour for longer than necessary, it’s not going to look as good and this is a representation of the salon.

HOW DOES REBOOKING AFFECT YOUR BUSINESS? Rebooking has been, and will continue to be, one of the most powerful tools within our business. When future bookings are high you naturally have a better week than if the future appointments were low. Not only does rebooking increase the weekly turnover, it also ensures that the client frequency goes up too. If you are able to get a client to rebook every eight weeks rather than every 12 weeks, this means that you will see a client six times a year rather than four times a year. The higher the frequency of the client, the higher the turnover.

WHAT METHODS CAN SALONS USE WHO AREN’T VERY GOOD AT REBOOKING? We offer a rebooking discount of 10% off when a client pre-books their next appointment before leaving the salon within an eight-week period. This encourages the client to come back more often if we can get them back within an eight-week timeframe and therefore allows us to offer the additional discount.

We have a company Top Five report that we publish every Monday where we recognise the top five employees for different categories. One of the categories we have is ‘book backs’ and it highlights the book back percentage each team member achieved. We aim to have a 70%+ rebook percentage as a company and 80%+ is exceptional.

Recognising your team when they rebook goes a long way.

WHAT ARE YOUR TOP TIPS FOR SALONS THAT AREN’T VERY GOOD AT REBOOKING? 1 The best tip, and the simplest one, is just to keep talking about rebooking. Discuss how long you need to see your client again at the beginning of their consultation when agreeing the cut and colour.

2 Discuss rebooking their appointment in the middle of their service and at the end when you’re showing your client the finished result and they are telling you how much they love it!

3 We are continuously educating our teams and role play with them, to ensure that the delivery of how to get a client rebooked comes across as being confident and not forceful.

4 This is the time to sell yourself and you don’t want to sell yourself short by not rebooking your clients! You may see the client in the salon, but with another stylist and wonder why she’s gone to someone else. It’s about taking responsibility of your own business and making sure that every single client that you do comes back to you.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS003

PROFESSIONAL HAIRDRESSER 21

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MINDSET MATTERS CAROLINE SANDERSON IS THE SALON JEDI AND COACHES SALON OWNERS ALONGSIDE RUNNING HER OWN AWARD-WINNING SALON IN SCOTLAND. SHE TEACHES MINDSET AS A FOUNDATION TO BUSINESS SUCCESS AND USED HER TIME IN LOCKDOWN TO UPGRADE HER ACADEMY – THE FIRST ONLINE TRAINING PROVIDER TO BE ACCREDITED BY THE GOOD TRAINING GUIDE. HERE SHE TELLS US WHY MINDSET MATTERS MORE THAN EVER POST-COVID.

If anyone had told us last year that the world would be in lockdown in 2020, businesses forced to close and the masses walking around in masks we would have said things like “don’t be silly, you’re mad, the world would never shut down, the economy would never close, there is no way the government would pay 80% wages” and so on.

But here we are, and here is one positive to learn from this situation. If our wildest nightmares can become manifest... so can our wildest dreams!

Now the majority of us have opened our doors again what does the future hold for us? It holds exactly what we expect it to hold. The thoughts we think, the words we speak and the actions we take today, are creating our tomorrow.

Most of us don’t realise that so many of our thoughts are negative. We have over 60,000 thoughts a day most of which are negative. It’s our human survival mode.

Thoughts are energy and when that’s released the energy is like a magnet attracting more of the same energy to it. You may have heard the saying ‘like attracts like’. When we think a negative thought we attract more of them. We need to interrupt this pattern and consciously move our thoughts to better feeling ones to attract more of them. When we feel better we take better actions towards our goals.

Let’s look at an example of how our thinking is affecting our future.

Salon Owner 1 has used lockdown to learn new skills. Their attitude is that they’re grateful for the time to recharge and create new goals. They look at exactly where their business was at the point of closing and they ask empowering questions like “what do I need to fix and what changes do I need to make going forward to build an even more successful salon post lockdown?”

Asking questions like this triggers the subconscious part of the brain that will find answers. They took time to reconnect with what they really want and switched off from the constant fear from mainstream media and scrolled past negative posts so they can keep their focus on what they want.

Salon Owner 2 has spent lockdown in fear. They’ve been unable to see clearly any path forward because the brain

can’t think clearly or find solutions while in fear. They have spent day after day watching and reading the news, reading any article that pops up in their live feed about it and engaging in social media ranting, blaming and shaming. They do this because of fear and they feel powerless, which is building their fear even more.

They have spent time thinking about all the reasons things are going to be tough. They see so many others do the same (because their brain is giving attention to it) that this crystalises their belief even further: they are right, and the future is bleak.

So why is salon owner 1 absolutely going to get better results than salon owner 2?

Because salon owner 1 is using the three keys of creation. They are creating their future from: ● The thoughts they think ● The words they speak ● The actions they take Salon Owner 1 is sending out positive thoughts and attracting more thoughts like them. They are using their words to ask for solutions and they are taking inspired action towards their goals.

Salon Owner 2 is sending out negative thoughts and attracting more of the same, their words are being used to make negative fixed mindset statements and they aren’t taking actions to grow their business as they don’t believe they can.

The quicker we realise we are the creators of our future by what we think, say and do today, the faster we can turn this around into a brighter salon future!

SIGN UP FOR A FREE TRIAL OF THE SALON JEDI ACADEMY LITE MONTHLY MEMBERSHIP AT HTTPS://ACADEMY.SALONJEDIMARKETING.COM/P RODUCT/LITE-MEMBERSHIP/ CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS004

PROFESSIONAL HAIRDRESSER 23

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RECRUITMENT DRIVE GAVIN MILLS IS OWNER OF BAD APPLE HAIR SALONS, NINE SALONS IN THE WEST MIDLANDS AND LIVERPOOL, AND AN ACADEMY IN WOLVERHAMPTON. WITH AN ACTIVE CLIENT BASE OF 38,000, THE BRAND HAS ITS 70-STRONG TEAM AT ITS HEART AND A REPUTATION AS A FIRST CLASS EMPLOYER – OUTSTANDING TRAINING (INCLUDING A £2K ANNUAL BUDGET EACH TO SPEND ON EDUCATION), AND BENEFITS INCLUDING INCOME PROTECTION, LIFE INSURANCE AND A 24/7 VIRTUAL GP SERVICE ARE JUST SOME OF THE PERKS ENJOYED BY STAFF. HERE GAVIN TELLS US WHY SALON OWNERS SHOULD BE TAKING NEW APPRENTICES AND TAPPING INTO SUPPORT FROM THE GOVERNMENT.

While these feel like uncertain times we plan to take on 20 assistants/apprenticeships from August – usually we offer 10 places but by tapping into the government’s support we’re going to double this, and would encourage other salons to do the same.

As an industry we’ve been struggling in recent years to fill apprentice roles with good quality candidates, but one positive outcome of the pandemic is that hairdressers have become more valued and proven to be a solid profession, by and large surviving the COVID fallout that has hit the high street.

It might be tempting to freeze recruitment to keep expenditure at a minimum but it’s really essential that we help drive talent within the group and this is the same for all salons – as a business you need to keep generating new hairdressers to give existing staff the opportunity to grow and have movement within the structure. How can you move your team up the pay-scale when there’s no one to take their place on the lower rungs of the ladder?

More than ever, the importance for home grown apprenticeships and bringing new talent through is crucial to our industry. This is a chance to get a host of youngsters in through the door and onto the floor - we’ve had over 200 applicants between 16-18 years olds apply for apprenticeships with us in just one month so the demand for learners/apprenticeships is still very much there. We all know what it’s like to recruit for staff only to find that they need a certain amount of retraining to get them on track to represent your brand on the salon floor, and when we can bring staff through from initial training onwards we have much better outcome for them in the long term – what salon doesn’t want stylists progressing through the ranks who know your salon culture inside out and live and breathe the way you do things, because that’s how they’ve been trained!

We’re treating the government’s support with the extra £2,000 on top of the existing £1,000 support for us as a bonus, and putting it towards hiring more apprentices. Rather than seeing it as a quick cash injection to the business we believe this is an opportunity to make a long term investment into well-educated staff.

24 PROFESSIONAL HAIRDRESSER

We are now also offering three fully paid jobs and qualifications (Level 2) to people who want to get into the industry but who are over 25 and may have lost a job or want a career change. Bad Apple is paying via its academy the full cost of the qualification and we’ll be paying a full salary so that they can earn while they learn at a decent rate that will realistically attract and keep quality team members. So often we hear of people who are older and want to retrain but it isn’t financially workable. With some short term investment this could be a way to successfully integrate reliable staff with great people skills who will more than pay their way when they qualify.

We can’t wait to restart the NVQ training/education within the group and have these apprenticeships develop into amazing future talent within the industry. Education is core to Bad Apple’s success, delivered by our in house award winning education team.

Over 24 months every week in our academy we go above and beyond the basic training the NVQ level 2 and level 3 has to offer. Bad Apple Classics’ programme aims to continuously push quality training throughout the industry.

The apprenticeship training incorporates 14 classic cuts and 10 classic colours, three classic blowdries, as well as Barbering, Afro, Textured hair (not on the curriculum but a non-negotiable for us – all apprentices are trained in afro and textured hair) and a full five step consultation training programme.

Tapping into this government funding is key to keeping the industry fresh with a wealth of new talent educated to high standards and I hope that salon owners nationwide are able to take advantage of it to grow their team, especially if they’ve struggled with recruitment in the past.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS005

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WHEN HAIR CARE MEETS SELF-CARE

TOP TIPS Introduce the right product brand that suits your ethos Educate your clients and offer services that are not normally available

Dan Mewies, founder of Mewies & Co in Mountsorrel, Leicestershire and Authentic Beauty Concept UK Ambassador shares his experience of creating a thriving, mindful salon with the customer and community at its very heart.

A HOLISTIC CUSTOMER EXPERIENCE Mewies & Co doesn’t view itself as a salon; it’s a hair spa. This ethos of holistic care extends beyond hair and informs everything they do. By embracing a holistic approach to customer service Mewies & Co has created a customer experience that has a truly different feel and in turn they’ve created a very individual salon.

“We’ve spent a lot of time researching and understanding our customers’ wants, needs and lifestyle and this has informed every element of Mewies & Co’s mindful offering. From our product partner, to the interior design and the services offered, our clients are at the heart of every decision made. Our business growth is built on a client’s journey and salon experience. We have always listened and responded to our clients and been mindful of opportunities in order for us to fulfil our vision for Mewies & Co.”

Build a community with other like-minded businesses to grow your spa Educate your team and let them experience your client journey

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“Our dedicated team is at the heart of our business and the customer’s overall experience. It’s so important for the whole team to share the same vision for the salon and our long-standing team who tend to our client’s needs and provide each bespoke service – they are ultimately the reason customers return time and again.”

MINDFUL BY DESIGN Mewies & Co’s mindful approach to hairdressing is also reflected in its design. They’ve created a hushed, spa-like nordic design using natural materials, rustic finishes and earthy green walls to complement the greenery throughout the salon and in turn reduce stress levels and aid the mindfulness ethos practiced.

“Taking cues from our product line, Authentic Beauty Concept, and inspiration from one of our favourite places, Ragdale Hall Spa, we’ve provided customers with a soothing atmosphere, created a dedicated hair spa to feel like an independent retreat and maximised space for clients to relax and unwind.”

“The building which we fully refurbished last year reflects our values and is just beautiful. This ethos extends to the respect we have for the building and we’ve sought to maintain its integrity and many of its original features. As a former coaching house, it would have been at the heart of the neighbourhood – and that’s something we’ve looked to restore through our open-door policy inviting local like-minded businesses to join us in creating a wellness hub and in turn offering our clients a more holistic experience and securing our place as an integral part of the community.

We don’t view ourselves as a salon; we’re a hair spa.

Working with Authentic Beauty Concept products in the salon, Mewies & Co has built a tailored hair spa to offer a holistic experience that reflects the ethos of the brand. Here, clients receive a bespoke hair spa experience with their prescription of haircare and treatment. They also receive a head and hand massage with essential oils, eye mask, tranquil music and flat backwash allowing them to truly escape the world and enjoy being in a retreat for a few hours.

“Clients love the tranquility of appointments and the uplifting experience that a visit to the spa brings. Our clients tend to visit for a couple of hours of rest and relaxation - not just a cut or colour which allows us to really look after them and allows them to step into our world for the full Mewies & Co experience.”

BUILDING A LIKE-MINDED COMMUNITY Mewies & Co has a strong sense of community. They work with local-like minded businesses to provide a diverse offering of services to their clients – both as part of the salon and as a hub for those passionate about a mindful lifestyle. There’s a yoga studio which provides classes most days of the week, run by a local practitioner and another guest space rented to local businesses that have a similar ethos – it currently hosts services including acupuncture, meditation and reiki. They also work with local independents including a fruit and veg shop and vegan café to provide clients with healthy snacks and local mocktails.

“If you’ve got extra space, look out for local businesses that might not necessarily have premises yet but will complement your offering and your brand values and invite them in to build a real, organic community.

It’s a win-win for each other’s like-minded customers too.”

“We work with local businesses to raise mutual awareness for each other and in turn promote our area. Don’t think of it as competition think bigger than just your own business – it’s almost a placemaking exercise. We’re fortunate to have Leicestershire’s only Michelin star restaurant on our doorstep and along with a number of other independents - we’re all working together, fostering a sense of community, purpose and connection to put our village, Mountsorrel on the map.”

Dan’s passion to really understand the customer, sense of community, strong relationships with local businesses and authentic belief in what he’s creating as a business marks out Mewies & Co as a truly different hairdressing space.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS007

PROFESSIONAL HAIRDRESSER 27

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Business partners Noel Halligan and Corey Taylor opened NOCO Hair 18 months ago and won 2019 Independent Business Newcomer before 2020 brought lockdown and a closed business.

After the initial shock of having no clients coming through the doors, Noel and Corey looked at how they could get their business ready to reopen in a new kind of world where social distancing was the new way of working. “When lockdown started everyone was panicking, it was very negative in the press and on social media. But all we could see was an opportunity.

Hairdressing is a recession-proof industry and we could sense that we would be busy when we could reopen.

As a new business we had big goals and a business plan which was totally knocked off course. However, the turbulence doesn’t change the goal; it just means keeping focused and riding the storm.

REFITTING A SALON DURING THE PANDEMIC e r Befo PROFESSIONAL HAIRDRESSER 29

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“So within six months we had gone from an eight-station salon to a 13-station salon. That wouldn’t have happened if it hadn’t been for lockdown as we would have carried on being busy. Having the flexibility during this time was great as it meant we could create a safe environment and it presented us with opportunities that we hadn’t seen before.”

After

Noel Halligan, NOCO Hair

We had initially spent a lot of time and money designing the salon and was happy with how it worked for us. We had a successful retail area, flexible work stations and plenty of space for clients and team members. We had five back-to-back island stations and we had purposely put the electrics in the floor so we could move all the furniture around for when we do photo shoots, host yoga events or host shows in the evening. It gave us a flexibility to use the space in different ways. Unbeknown to us this was perfect for the new norm, as we could take every other island station and move it around the salon to cope with social distancing.

After

We had a beauty room in the salon which we had never really focused on and there was a crack in the window.

When the weather got hot the crack expanded so it was a job that was on the list, but we never got around to sorting it out. So, when the salon was empty we decided to replace the window, but to do that we had to take part of the wall down. This made us think about the ROI of doing hair there in place of beauty, so instead of rebuilding it, it made perfect sense to extend the salon and put two extra stations in this area. With the salon closed we played around with reshuffling the retail area.

It worked out that there was more than enough space for another station. So within six months we had gone from an eight-station salon to a 13-station salon. That wouldn’t have happened if it hadn’t been for lockdown as we would have carried on being busy. Having the flexibility during this time was great as it meant we could create a safe environment and it presented us with opportunities that we hadn’t seen before.”

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS008

30 PROFESSIONAL HAIRDRESSER

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solstice by

HOOKER & YOUNG for

Schwarzkopf Professional

photography Michael Young make-up Kirsten Baillie styling Clare Frith CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS069

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This is the solstice, the still point of the sun, its cusp and midnight, the year’s threshold and unlocking, where the past lets go of and becomes the future, the place of caught breath.

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NOCO Hair Hair Noel Halligan for Noco Hair Make-up Shari Knowles Photography Amanda Thomas

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS009

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Schwarzkopf Professional Essential Looks AW2020:

‘Once Upon a Time’ Colour Schwarzkopf Professional North American Colour Director and Essential Looks Ambassador, Rossa Jurenas Cut and Style Schwarzkopf Professional Global Ambassador, Tyler Johnston Make-up Helge Branscheidt Styling Adelaida Cue Bär Photography Simon Emmett

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CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS010

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JOICO

OVER 40 YEARS AGO A LOS ANGELES HAIRDRESSER, STEVE STEFANO, COULD NOT FIND PRODUCTS THAT DELIVERED THE RESULTS HE REQUIRED TO PROVIDE HIS CLIENTELE WITH BEAUTIFULLY CONDITIONED, HEALTHY HAIR. STEVE DECIDED TO TAKE MATTERS INTO HIS OWN HANDS AND WENT ON TO CREATE THE FIRST EVER HAIR HERO FROM JOICO, THE ICONIC K-PAK RECONSTRUCTOR. BASED ON STEVE’S VISION OF THE JOI OF HEALTHY HAIR, JOICO IS NOW CELEBRATING MORE THAN FOUR DECADES OF SALON INNOVATIONS DESIGNED TO RESTORE HAIR TO ITS STRONGEST, SHINIEST, HEALTHIEST STATE WITH EACH AND EVERY USE. LET’S TAKE A LOOK AT THAT PRODUCT JOURNEY...

2010 K-Pak Color Therapy launched – providing the next level colour protection with the power of K-Pak.

1975 JOICO is founded. The iconic K-Pak Reconstructor is launched to repair, restore and rescue distressed hair.

2013

2017

2018

Bio Advanced Technology Reconstruction through replicating the DNA of human hair.

K-Pak Color Therapy Luster Lock launched – deep repairing treatment, unlocking vibrancy and mirror-like shine.

K-Pak Color Therapy Luster Lock Multi Perfector launched – a wonder spray for healthy looking hair every day.

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PRODUCTS

1991 JOICO introduced its first permanent colour line Vero (meaning true in Italian).

2006 Quadramine Complex was introduced offering the ultimate ingredients to re-build and protect the hair.

2007

2009

Vero K-Pak Color System: Combining the successful Vero Color System with the latest K-Pak technology.

Vero K-Pak Age Defy: The first hair colour to reverse the sign of ageing hair with the addition of 3-Defence Technology.

JOICO Smart Release Technology™ launched with the introduction of Defy Damage which helps to strengthen hair bonds, providing transformative results.

JOICO Smart Release Technology™ is a one-of-a-kind liposome delivery system continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling. It also protects against UV exposure, and environmental pollution.

2019

K-Pak and K-Pak Color Therapy refreshed to include JOICO SmartRelease™ Technology.

K-Pak Color Therapy Luster Lock Glossing Oil launched – a go-to oil for colour protection, vibrancy and shine

2020

2020 Find out more at www.rdr.link/HS011 PROFESSIONAL HAIRDRESSER 55

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HAIR

HEROES

SAY GOODBYE TO DAMAGED DISTRESSED LOCKS AND HELLO TO HEALTHY SHINY TRESSES WITH THESE TWO ICONIC RANGES FROM JOICO

K-PA K

For over four decades K-PAK has been the stylists go to product range for repairing and restoring the most damaged of locks. Now with a new look and new technology, this damaged hair hero will strengthen and revive hair returning it to its former healthy-looking glory. Powered by the latest JOICO SmartRelease™ liposome technology, the K-PAK range targets areas of hair damage, and repairs and protects it for stronger, healthier looking hair all round.

The In Salon Hair Repair System is your back bar ‘secret weapon’ to give your clients’ colour and lightening results a brilliant boost. In only four steps, this treatment reconstructs, rebuilds and protects damaged hair. There is also an at-home care range of shampoos, conditioners and leave-in products to revitalise your clients’ hair between salon visits.

BENEFITS OF THE IN SALON HAIR REPAIR SYSTEM: l Enhances the performance of all colour, perming and straightening services l Reconstructs, rebuilds, and protects damaged hair l Hair looks and feels better after treatment l Instantly 2.7x stronger hair1 1

Against combing breakage on damaged hair vs a non-conditioning shampoo

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ADVERTORIAL

K-PA K Color Therapy Give your clients some serious shade protection with the reformulated and redesigned JOICO K-PAK Color Therapy. Formulated with African Manketti Oil, Argan Oil, Keratin and the latest JOICO SmartRelease™ liposome technology – a unique delivery system powered by healthy hair ingredients Rosehip Oil, Arginine, and Keratin – the K-PAK Color Therapy collection boosts colour vibrancy and banishes hair damage in just a few simple steps.

The range includes fan favourites K-PAK Color Therapy Color Protecting Shampoo and Conditioner along with K-PAK Color Therapy Luster Lock, a deep repairing treatment and K-PAK Color Therapy Luster Lock Multi-Perfector, a leave in wonder spray. Joining these colour saviours is brand new K-PAK Color Therapy Luster Lock Glossing Oil. To find out more about these iconic ranges contact www.joico.eu or visit www.alanhoward,co.uk, www.laceyshairsupplies.co.uk or www.salonconcepts.co.uk

New! BENEFITS OF THE RANGE: l Maintains over 82% of hair colour for up to 8 weeks1 l Repairs and strengthens damaged hair2 l Instantly 9x stronger hair3 l Twice the shine4 1

When using K-PAK Color Therapy Shampoo and K-PAK Color Therapy Luster Lock Multi-Perfector 2 Against combing breakage on damaged hair vs. a non-conditioning shampoo 3 Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Luster Lock Treatment 4 vs. untreated hair; when using Luster Lock Glossing Oil

K-PAK COLOR THERAPY LUSTER LOCK GLOSSING OIL Meet your clients’ daily must-have for gorgeous colour vibrancy and amazing shine. With a brilliant formula that’s light enough for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.

PROFESSIONAL HAIRDRESSER 57

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Cool

IS HOT

Elumenation: a new colour initiative from GOLDWELL lights the way.

Giving colourists the ability to create reflections of brilliant light in a full spectrum of vibrant colours, ELUMENATION is the art of adding extraordinary brilliance and shine to every colour. This expanded, comprehensive hair colour system is the result of over two decades of research and development into innovating with direct dyes and gives colourists the tools to take any and every hair colour service to the next level.

Cool is hot right now and Goldwell has taken three of the biggest colour trends and translated them into beautiful, wearable shades elevated by ELUMENATION: Cool Chic.

This new collection features shades from Topchic, Colorance and @Pure Pigments.

TOPCHIC @ELUMENATED SHADES Discover the three new shades from this collection for outstanding shine with 9N@Pk inspired by SAKURA PINK, 7BP@Pk inspired by RICH TEA and 6NN@CV inspired by COCO DE MER.

58 PROFESSIONAL HAIRDRESSER

COLORANCE EXPRESS TONING @ELUMENATED SHADES For a fast, five minute refinement and various toning opportunities after a lightening or highlift service, @Elumenated Lavender is inspired by LILATECH, @Elumenated Beige Mint by NEO MINT and @ELUMENATED Rose by SAKURA PINK.

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COLOUR CLOSE-UP

@PURE PIGMENTS Any Topchic or Colorance colour can be reinvented with a mesmerising, cooling pink tone with the new Cool Pink inspired by CASSIS. It offers customisable colour brilliance using high-definition, direct dye additives, while elevating oxidative hair colour with amazing vibrancy and multi-dimensional shine.

For a gentle removal of unwanted colour, Goldwell’s new SYSTEM HAIR COLOR REMOVER is an odourless service that features the CanvasReset System with integrated BondPro+, shielding the hair during the removal process. This high-performance formula, enriched with conditioning PQ10 deeply penetrates the hair while removing oxidative hair colour.

For more information visit www.rdr.link/HS012

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COLOUR CLOSE-UP

BEST bhave-iour Where beauty and well-being come together in perfect harmony About the brand Bhave is an Australian salon-professional hair care brand born from a desire to empower both stylist and consumer with simple, transformative and indulgent hair products that deliver on promise with great results. Sourcing nutritive-rich and active ingredients that protect, nourish and strengthen, bhave is commited to ethical hair health, innovation, exceptional quality and above all customer commitment.

Bhave 360 Bhave’s 360 Colour has a processing time of 10 minutes which, now more than ever, it’s extremely relevant to our time and situation.

In order to work safely and following government guidelines, hairdressers are only able to work one-on-one which means they are unable to look after additional clients during the colour processing period. This will of course have an effect on the number of clients that can be seen in a day, which in turn, reduces your earning potential dramatically.

With bhave 360’s ability to process so quickly, you can look after the same number of clients you would have done previously, very easily and with far less stress.

The benefits 씰 Bhave 360 is ideal for salons with limited time due to the new restrictions.

With its 10 minute processing time it enables you to see more clients in day thus leading to increased turnover. It also facilitates clients wanting a fast, effective colour service if they don’t want to be the salon too long and is also good for those later appointments. 씰 A 10 minute colour transformation can be sold onto a

blow-dry or a trim for increased revenue. 씰 There are 61 intermixable shades offering infinite colour

possibilities and application options from full coverage to highlighting, lowlighting and creative toning techniques.The vibrant, long-lasting colours have UVA and UVB filters to help limit and colour fade and also offer complete grey coverage. 씰 The new plant-based keratin technology – prophyte

includes 18 amino acids that improve hydration and elasticity with anti-aging and conditioning benefits, leaving hair softer, shinier and healthier.

In addition...

Bhave 180 colour range offers: Lifts up to 7 levels Adds tone Removes unwanted tones Gentle on scalp Ultra-conditioning Essential oils and amino acids to protect

씰 씰 씰 씰 씰

It is suitable for: Balayage Blondes Gentle lightening Clients with sensitive scalp

씰 씰 씰 씰

Find out more at www.rdr.link/HS013

PROFESSIONAL HAIRDRESSER 61

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COLOUR CLOSE-UP

COLOUR THAT CARES KEMON BELIEVES THAT YOUR CLIENTS’ COLOUR SERVICE SHOULD ALSO BE A DATE WITH WELLNESS AND A SOOTHING BEAUTY TREAT. Ammonia-free and enriched with yoghurt extract and soothing organic medicinal plants, Kemon’s Yo Color System is a sensorial way to handle colouring: extremely comfortable, it does not give off odours, is non-irritant and its texture — rich, creamy and soft, just like yoghurt — is pleasant to apply and gentle on the scalp.

The key ingredient in the system is Velian Complex, a combination of: ● Mullein – with soothing powers ● Helichrysum – with calming and refreshing powers ● Flax – with protective and emollient powers ● Dyer’s Chamomile – with antioxidant powers The result is a patented blend of organic extracts.

CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS014

THE YO COLOR SYSTEM CAN BE OFFERED TO CLIENTS THROUGH A VARIETY OF SERVICES: MULTI-SENSORY COLOUR RITUAL The three-stage Yo Color System offers the opportunity to perform a complete beauty and wellness service during which the processing time is enhanced by little opportunities to indulge in wellness and relaxation.

NaYo A soothing, soft and comfortable colouring treatment which, in two or three phases cares for the scalp and hair structure, for exceptionally shiny and long-lasting results. NaYo’s yoghurt base and high percentage of ingredients from natural origins immediately position it as a carefully considered and targeted colour service, with significant added value.

TREATMENT TRIO Yo Color System consists of three different products, with different pH values but synergistic and harmonious shades: NaYo, Yo Green and Yo Cond, aim to treat the various needs of colour-treated hair in a targeted way at the base, mid-shafts and ends through a localised application producing shiny and long-lasting colour.

NaYo: Completely covers the natural roots with a formula that is gentle and highly tolerated by the scalp.

YO GREEN: Restores the level and tone of sensitised hair by conditioning and restructuring.

YO COND: Highlights the tones and nourishes hair, making it lustrous and silky conditioning and restructuring.

COLOUR INFUSION Yo Green’s application procedure is strongly reminiscent of the concept of infusion: it involves immersing blonde or colour-treated hair in the soft, fluid mixture of the product, which exerts a restorative action on hair both in terms of level and tone, and in terms of substance and shine.

Hair is infused with colour and energy, to make the colour more attractive, more expressive and longer-lasting.

COLOUR REGENERATION Yo Cond is a colour conditioner which revives the tone of colour-treated hair in just three minutes, instantly restoring mid-shafts and ends to a “just-been-done” effect; incredibly useful for instant toning for blondes of any type, indispensable for keeping strong fashion tones full of life between colourings.

The exclusive Yo Hand Cream, which is also enriched with yoghurt extract and Velian Complex, has been specifically formulated to guarantee hydration and softness; it is easily absorbed, non-greasy and gives hands a velvety soft touch.

The rituals for application, distribution and massage were designed to offer a personalised and highly professional service capable of enhancing the effectiveness of Yo Hand Cream and giving each client a pleasurable experience during the colour processing time.

For more information visit www.rdr.link/HS015

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NewWave, from Italian electrical brand Upgrade, is a two triple waver plate styler that creates the most beautiful beach babe hair looks. The ergonomic and well-balanced design means the styler guarantees maximum comfort for the user, achieving effortless, spectacular waves. www.rdr.link/HS017

ghd has unveiled three new attachments for the recently launched helios hairdryer. Now available is a professional diffuser for curly hair, a professional comb for shaping naturally textured, afro or coily hair, and a professional wide styling nozzle for speed drying thick hair. www.rdr.link/HS016

Evo has launched a ‘curl-clusive’ care range of five products created to enhance, nourish and empower the natural curl pattern for all curl types.

In the collection is a deep clean rinse, a co-wash, a curl treatment, a curl balm and a curl definer. www.rdr.link/HS018

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LOCKDOWN

If your clients struggle with unruly, rebellious hair listen up! The brand-new Silk Oil range from Alter Ego cleverly nourishes and smoothens the hair fiber, for softer, brighter and easier to manage locks. Making the hair feel instantly more luxurious, strands are transformed with lasting results and desirable silkiness. www.rdr.link/HS019

Take control of every look with the latest innovation from KMS, THERMASHAPE Straightening Conditioner. This breakthrough product gradually straightens hair when combined with hot tools. The formula deeply nourishes and smoothes the hair while protecting it from heat and humidity. www.rdr.link/HS020

The new Schwarzkopf Professional Color Blender is designed to support multi-tonal applications, providing a seamless colour transition. The Color Blender has a flexible sponge applicator which allows for perfect colour saturation, helping to create a subtle progression from one shade to the next. www.rdr.link/HS021

The Great Lengths trial pack is the perfect kit for clients to trial before they buy. It includes three best-selling Great Lengths aftercare products that have been specifically created for use with Great Lengths extensions and recommended to Great Lengths wearers but are also suitable for all hair types. Inside is a Daily Moisture Shampoo 50ml, 60 Second Conditioner 50ml and the new Heat & Care Spray 50ml. www.rdr.link/HS022

Remi Cachet’s new Micro Tapes are small and seamless tape hair extensions with just 2cm width tape tops. The Polyurethane tape top mimics the hair growth direction and with the colour-matched backing, the small attachments sit and blend perfectly into hair. Each tape of double-drawn human hair weighs 1.2g and is designed to be discreet even for those with very fine hair, especially around the hairline. www.rdr.link/HS023

Mongongo Oil from Ouidad is the new curly hair summer saviour, providing a protective barrier from UV rays and extreme heat. It has been carefully designed to work for each curl type’s individual needs – as a conditioner, a leave-in treatment, a heat protector and as a finishing oil.

It will help seal split ends while restoring moisture after a long day in the sun. www.rdr.link/HS024

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Keratin Complex Keratin Volume lightweight and amplifying shampoo and conditioner gently cleanses and eliminates frizz while creating body and fullness. A blend of coconut oil, almond oil and avocado oil moisturises the scalp while shea butter hydrates hair for a soft and silky finish. www.rdr.link/HS025

The Advanced Pro Salon Revive & Repair Treatment is infused with Argan Oil for next-level feel and nourishment. It’s rich in Vitamin E, fatty acids and antioxidants to help detangle and nourish the hair. Combined with Keratin, hair is left strengthened and protected with regular use. www.rdr.link/HS026

LAUNCHES Great Lengths has launched a new styling essential. Heat & Care Spray has been specifically designed and formulated for use with Great Lengths extensions but is suitable for all hair types. It’s especially good for textured hair as it creates a protective film on the hair while Flexan II gets to works shielding against every day styling and heat up to 300°C. www.rdr.link/HS028

HERE’S EVERYTHING YOU MISSED WHILE SALONS WERE CLOSED. PRODUCTS, GIVEAWAYS, HAND SANITISER…YOU NAME IT, IT’S IN OUR BUMPER PRODUCT SPECIAL.

Organic Colour Systems Hand Hygiene has arrived in the form of a sanitising spray or gel. To match the company ethos, the products were formulated using naturally derived ingredients to decrease bacteria that can cause diseases. Both the spray and the gel also contain moisturising ingredients for hard working hands. www.rdr.link/HS029

Giveaway Expand your colour services with minimal effort with the brand new pH.D from COLOR.ME by KEVIN.MURPHY. This cutting-edge alkaline to acid pH transformer gives colourists the ability to transform permanent colour into a true no-lift, no-shift, demi-permanent colour. The result: The unique ability to generate limitless colour possibilities while eliminating the need for multiple colour lines in the salon. www.rdr.link/HS031

Oribe Hair Care has expanded its Signature Collection with the addition of Invisible Defense Universal Protection Spray. Formulated for use on all hair types, the spray shields hair from UV rays, pollution and thermal damage up to 230°C. Shake and mist onto damp or dry hair. www.rdr.link/HS027

Affinage Salon Professional’s Eraser is a professional colour removal system that eliminates artificial colour quickly, easily and safely. It gently removes unwanted colour while protecting the condition of the hair, targeting only the artificial hair colour molecules and leaving all natural pigments untouched. www.rdr.link/HS030

Two lucky winners will receive a complete set of Revlon Professional’s brand new hair care range RE/START. This premium product line is an innovation in hair care, formulated with exclusive dual action Kerabiotic Technology blending high performance skincare formulas and haircare to target hair-specific needs. Powered by Skincare. Driven by Hair Experts.

To enter the giveaway please visit www.rdr.link/HS032

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Andis has unveiled the new Supra ZRII Detachable Blade Clipper with a removable lithium-ion battery pack with 50% longer run time for uninterrupted cutting. Designed for precision cutting, it delivers five adjustable blade speeds from 1,800 to 3,800 strokes per minute, for total control. www.rdr.link/HS033

Crazy Color’s ANTI Bleed Spray locks in colour for up to 20 extra washes. Applied after any salon colour service, ANTI prevents bleeding and colour fading and enhances shine. Post colour service, simply rinse with cool water and apply to wet hair. Let it sit for a minute then rinse as normal – minus the colour running. www.rdr.link/HS034

The Parlux Alyon now comes in a gorgeous new colour, Night Blue. The Alyon dryer has a K-Advance Plus motor with a 84 m3/h making it the most powerful Parlux yet. It also has an incorporated silencer, Air Ionizer technology, ‘anti-heating’ at the front of the casing and variable speed and temperature buttons. www.rdr.link/HS035

Wella Professionals has added BlondorPlex to its expert Blondor lightening range. BlondorPlex can be used as an additive for scalp and in-foil services, with easy preparation and up to 97% less breakage and the same lifting performance.

Achieve seven levels of lift while reconstructing bonds inside the hair for multi-blonde results. www.rdr.link/HS036

Indola has introduced five new pastel shades to its temporary Colour Style Mousse line: Copper, Soft Apricot, Strawberry Rose, Powdery Lilac and Honey Blonde. Clients can try out a look without commitment, leaving the stylist the opportunity to provide instant results by colouring and styling in just one step. www.rdr.link/HS037

Offer your clients and staff complete hand protection with the Salon Essentials Sanitiser Gel from PPE for Salons. Its anti-bacterial formula contains 70% alcohol, which comes in a handy pump bottle. This hydro-alcohol cleansing gel is for use without water and is perfect to leave around the salon. www.rdr.link/HS038

Giveaway Designed for fine hair, Alfaparf Milano’s new Semi Di Lino Volume range boosts thickness, adds volume and hydrates. The line includes a sulfate-free Volumizing Low Shampoo to gently cleanse, a Volumizing Mousse Conditioner to untangle without weighing hair down, and a leave-in Volumizing Spray for support with flexibile hold. All contain Shine-Fix Complex for extra brightening power, Colour Fix Complex to prevent fading, and Climate Proof to protect against humidity and temperature change.

We’ve got 10 sets of the new Alfaparf Milano Semi Di Lino Volume range to give away. To enter head to www.rdr.link/HS039

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Naturally build mess and fullness for effortless tousled hair with the new amika: texture collection. Wash, wave and hold with three new products designed to give insane volume and texture with a matte finish: Sexture beach look shampoo, Bushwick Beach no-salt wave spray and Got Grit dry texture paste. The range is free from sulphates, parabens, gluten and mineral oil. www.rdr.link/HS040

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WAHL’s new range of professional styling tools is designed for professionals to use less heat and still achieve flawless results. The range features the Pro Keratin Dryer with a keratin infused grille, the Pro Slim Dryer with small but mighty ionic function, two different curling tools with conical or straight barrels, and the Pro Glide Straightener with adjustable controls to reduce excess heat. www.rdr.link/HS041

Available from Hair Tools, the new hand sanitising gel from Disicide is effective against bacteria and many types of viruses including cold and flu virus in accordance with EU regulations. The product is ethanol based and has an alcohol volume of 70% for effective disinfection of the skin. It also contains glycerin which moisturises the skin. www.rdr.link/HS042

Specially formulated for those with fine hair that’s lacking in tone, Alter Ego’s new Volume range will take hair from flat and dull to shiny and voluminous in just one wash. Created using bamboo extract to strengthen hair follicles and cotton oil to stimulate hair repair, the line includes a Volume Shampoo, Volume Care treatment and a Volume Spritz Infusion styling spray. www.rdr.link/HS043

Actyvabio by Kemon is an all-new line of products containing Velian Complex, a patented blend of plant extracts with soothing, antioxidant, protecting properties and organic aloe vera leaf juice for moisturisation. The line contains shampoos, balms, masks and body washes and is Cosmos Organic certified and free from silicones and SLS. www.rdr.link/HS044

The brand new Fibre Clinix range offers Schwarzkopf Professional’s most advanced and powerful repair technology; fully customisable in the salon and at home. First, cleanse with Fibre Clinix Tribond Shampoo and then treat. The treatments can be customised with the range of Fibre Clinix Boosters which target different hair needs such as damaged hair or fine hair. www.rdr.link/HS045

MONAT Color Locking + Protective Spray is designed to protect colour treated hair from damage, fading and dehydration. Adding a supplemental layer of colour protection to MONAT shampoos and conditioners, this weightless, dual-action, fine-mist barrier locks in colour, improving longevity and vibrancy while leaving hair softer and shinier. www.rdr.link/HS046

Giveaway

Neäl & Wølf has launched three luxurious travel-size Mini Collections so clients can indulge in their Neäl & Wølf favourites on the go. Each gorgeous set includes some of Neäl & Wølf’s best-selling products in travel-sized 50ml bottles, from across the Ritual, Blonde and Harmony ranges.

All products come packed in a stylish wash bag and are sulfate free, paraben free, TEA free, DEA free and cruelty free.

We have FIVE of these sets to give away.

To enter head to www.rdr.link/HS048

OSMO Super Cool Zero Orange Shampoo is a sulphate free toning shampoo specifically formulated for lightened brunette tones. Super Cool’s deep blue pigment helps eliminate brassy orange and red tones, keeping colour looking vibrant and revitalised while its conditioning formula helps balance moisture levels and improves overall condition. www.rdr.link/HS047

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Spectrum by Affinage Salon Professional is a quick and easy, on or off scalp lightening system that lifts and tones hair in a single process taking 2 to 12 minutes. The Spectrum system consists of three parts: Lightening Powder, Developer and six Toners which can be used to create individual results for every client, with cool, warm or natural tones. www.rdr.link/HS049

The eye-catching new DREAMHOUSE Cold-Pressed Watermelon Wave Spray by R+Co is a multi-tasking mist which protects hair from the elements, helps enhance colour and accentuates natural waves. Lightweight oils, minerals and extracts activate waves, strengthen strands and brighten highlights while providing UV protection and major shine. www.rdr.link/HS050

Keratin Complex Express Blow Out Smoothing Treatment is a colour-locking, speedy smoothing solution for an express services that delivers polished, more manageable hair in just one hour, with results lasting up to six weeks.

For stylists this means a profitable colour service add-on, while clients will see their daily styling time cut in half. www.rdr.link/HS051

New from Great Lengths is the Silver Shine Gift Set. The pack contains a trio of products that are perfect for maintaining your clients’ blonde and silver hair keeping it fresh, vibrant and conditioned. Each set contains the new Great Lengths Silver Shine Shampoo, the Great Lengths 60 second Conditioner and the Great Lengths High Performance Mask. www.rdr.link/HS052

The Wella Professionals Koleston Perfect ME+ Pure Naturals Collection now has four new shades in a new territory – Resistant Cool Cover.

The shades are perfect for 100% cool grey coverage with intense cool tones for an anti-brass effect. While perfect grey coverage is the primary usage of the new shades it will also neutralise underlying warmth for non grey clients. www.rdr.link/HS053

Want to provide your clients with super smart colour services while offering diverse benefits?

With Indola Color Transformer you can fight off those space and budget limitations and spend more time on tackling bigger issues. Indola’s revolutionary Color Transformer is an additive which converts every permanent PCC shade into a demi-permanent. www.rdr.link/HS054

All Over Oil is the latest to join Oribe Hair Care’s Gold Lust Collection. The multi-tasking beauty elixir can be used on hair, body and face to leave an all-day radiant glow. The 99% natural product is formulated with 17 natural oils rich in antioxidants and essential fatty acids to nourish, protect and lock-in moisture. www.rdr.link/HS055

JOICO K-PAK Color Therapy Luster Lock Glossing Oil is your clients’ daily must-have for gorgeous colour vibrancy and amazing shine.

With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your clients hair is soft and shining. www.rdr.link/HS056

Authentic Beauty Concept Nude Powder Spray is a very fine and invisible powder that adds instant lived-in volume and movement to dry hair. Developed to add dry texture effects and a slightly tousled finish, Nude Powder Spray provides effortless root-lift and a soft grip. The formula is free from artificial waxes, colourants and silicones. www.rdr.link/HS057

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Ouidad has released a new range that cleans, nourishes and protects the scalp. Containing natural ingredients that work from the inside out to leave hair healthy, manageable, and frizz-free, the Scalp Range is suitable for all hair types.

Featuring four standout products, the range is a great capsule collection for salons to offer clients who are keen to keep their hair health in check. www.rdr.link/HS058

COLOR.ME by KEVIN.MURPHY has added Ultimate.Lightener to its range. The new lightening powder offers colourists the ability to achieve up to nine levels of lift and bond protection, all while preserving the integrity of the hair. This lightener delivers a nourishing boost of strength and shine to blonde hair to create the ultimate lightening experience. www.rdr.link/HS059

Evo fabuloso is a new platinum blonde toning shampoo and colour boosting treatment.

Recommended for dull and dry lightened or grey hair, the line neutralises unwanted tones to brighten and extend the life of blonde hair. The sulfate-free shampoo gently cleanses to protect against colour fading while the treatment adds shine and restores moisture balance. www.rdr.link/HS060

KMS MOISTREPAIR Hydrating Oil is made with a select blend of ingredients, of which 99% come from natural origin and are vegan. MOISTREPAIR Hydrating Oil seals and smoothes the hair’s surface, providing a lightweight feel and protection against humidity. The formula is free from preservatives, silicones and mineral oils. www.rdr.link/HS061

The MONAT Studio One Dry Texturizing Spray dries instantly leaving hair soft and offering tousled, airy fullness for a windswept look which is touchable, brushable and non-sticky. For long lasting revivability with no stiffness, dulling or drying on hair. It is safe for use on colour-treated hair and is allergy and dermatologically tested. www.rdr.link/HS062

Supercharge your clients’ hair with this nourishing and protective leave-in conditioner from R+Co. SUN CATCHER Power C Boosting Leave-in Conditioner helps soften, seal, detangle and fight frizz. It can be used on damp or dry hair, alone or layered beneath styling products to optimise their performance. www.rdr.link/HS063

Giveaway

This summer’s Balmain Paris Hair Couture collection captured the luxurious and innovative spirit of the iconic brand as well as the vibes of sizzling summer days and sultry nights. This year there are three sets; Luminous Blonde which contains Illuminating Shampoo White Pearl, Sun Protecting Spray and a branded Balmain wide tooth comb, plus the Summer Rituals and Summer Nights set.

We’ve got FIVE Balmain Paris Limited Edition Luminous Blonde Sets to give away.

To enter head to www.rdr.link/HS064

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SPOTLIGHT

IN IT TO WIN IT

Win world-class hair for you or your clients with our top JOICO K-PAK giveaway.

JOICO K-PAK The iconic hair care collection from JOICO has a new look and new technology designed to rescue and restore distressed hair to its shining, healthy-looking glory. Powered by the latest JOICO SmartRelease™ liposome technology that repairs, strengthens, and protects hair precisely where it needs it.

The range has a four-step hair repair system plus six at-home products including shampoo and conditioner, and four different treatments for specific hair needs.

To be in with a chance of winning the full JOICO K-PAK range worth £148, enter on our website at

www.rdr.link/HS065

JOICO K-PAK COLOR THERAPY Lock in vibrancy and let go of damage with reformulated and redesigned JOICO K-PAK Color Therapy. Formulated with African Manketti, Argan oil and the latest JOICO SmartRelease™ liposome technology, the K-PAK Color Therapy collection helps lock in stunningly beautiful colour vibrancy and knock out hair damage in one powerful punch.

The range features a Color Protecting Shampoo and Conditioner, a treatment, a leave-in spray and the brand new K-PAK Color Therapy Luster Lock Glossing Oil. Fancy taking the full K-PAK Color Therapy range worth £130 home with you? Enter the giveaway on our website at

72 PROFESSIONAL HAIRDRESSER

www.rdr.link/HS066

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SPOTLIGHT

RISE UP

For volume va va voom there’s a new tool in town Turn up the volume button with ghd’s new rise – their first 3D volume smart hot brush that creates 2 x more volume from root to tip.* Achieving instant and effortless volume, the rise gently lifts up from the roots and glides effortlessly through the lengths for added shape, body and fullness.

“This innovation has really got me excited, all my clients crave volumised hair, but struggle – this easy to use tool creates volume from the root, creates flicks for fringes or ends or can be used to add body throughout, whatever you want, you can get it… quickly!”

Global Hair Ambassador, Adam Reed

HOW IT WORKS ghd’s unique ultra-zone SMART technology spans the 32mm barrel, intelligently sensing and predicting the hair’s needs as its styled. It delivers a consistent temperature of 185°C across the entire barrel that is monitored 250 times per second, proactively adapting the power based on the speed of styling for the optimal temperature and results. In addition, smooth-touch nylon bristles are optimised to ensure the closest contact to lift hair from the We’ve got a ghd rise root and glides smoothly through the lengths for tanglefree styling. It results in healthier looking hair with volume that worth £169 to lasts all day. give away.

Giveaway

*vs. naturally dried hair CLICK HERE TO WATCH THIS VIDEO OR GO TO www.rdr.link/HS067

Go to www.rdr.link/HS068 for a chance of winning it!

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LOCK DOWN FORCED US ALL INTO THE DIGITAL WORLD MORE THAN EVER BEFORE AND WITH LIMITS TO EVENT ATTENDANCE STICKING AROUND FOR THE FORESEEABLE FUTURE, EDUCATORS ARE MAKING MORE AND MORE CONTENT AVAILABLE ONLINE. WHETHER IT’S A BIG SHOW, A DAY SEMINAR, OR A BITESIZE TUTORIAL, YOU’LL FIND SOMETHING TO GET YOUR CREATIVE JUICES FLOWING THIS MONTH IN OUR DIGITAL DIARY.

@COLOURWORLDUK

COLOUR WORLD TV: Going live on Sunday 6th and Monday 7th September, Colour World TV is a subscriber event. Just one ticket gives you a personal access to Colour World TV from any device to view live content that will make every colourists’ heart beat a little faster.

WWW.COLOURWORLDUK.COM

@PATRICKCAMERONHAIR

@LOREALPRO

@SCHWARZKOPFPROUK

L’ORÉAL PROFESSIONNEL: ACCESS L’Oréal’s Access platform is home to over 2,500 pieces of education content across artistry, business, social media and much more.

There’s even a full section on Access Hygiene and Safety as your go to guide for salon work post lock down.

SCHWARZKOPF PROFESSIONAL: ASK EDUCATION ASK Education is totally accessible with tutorials on colour, products and services to keep you up to scratch. There are tips, tricks and advice as well as a full salon support service to keep you going through these strange times.

WWW.LOREALACCESS.COM

WWW.SCHWARZKOPFPROFESSIONAL.CO.UK

@GHDHAIRPRO

PATRICK CAMERON: EDUCATION IN ISOLATION Using the features on Instagram and Facebook, Patrick is live streaming free educational seminars every Monday at 10.30am. He provides hints and tips on iconic styles each week and reviewes the products and tools he has used to create the look.

GHD: PROFESSIONAL EDUCATION Ghd has a new suite of education to help you stay ahead of the game.

The three-tier program teaches Salon Essentials, Trend and Innovation, delivered by ghd educators to equip you with skills to offer clients something really special.

WWW.PATRICK-CAMERON.COM

WWW.GHDHAIR.COM

@GOLDWELLUK

GOLDWELL: KNOWLEDGE NUGGETS AND VIRTUAL SEMINARS Goldwell are offering short bites of info in an hour or less targeting services to enhance your knowledge, as well as ultimate seminars virtually to ensure you can service your client commercially with accurate colour and home care results.

WWW.GOLDWELL.COM

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@BRUCEMASEFIELD _EDUCATION

BRUCE MASEFIELD: TALKING HEADS Every Tuesday at 8pm, hair maestro Bruce Masefield interviews influential and iconic individuals, discussing their careers, highs and lows and what inspires them. A chance to engage with like-minded individuals.

WWW.BRUCEMASEFIELDHAIR.COM

@ALTERNATIVEHAIRSHOW

@JOICOEUROPE

JOICO: CURLS AND CURVES On September 21st and 28th European Design Team Members Gill Berry and Marc Antoni Ambassador Altin Ismaili will show you how to execute cutting and styling techniques to create on trend curly, wavy and textured looks.

WWW.JOICO.EU

@BALMAINHAIRUK

VIRTUAL ALTERNATIVE HAIR SHOW: IMAGINE This year’s show, to be held on 11th October, is a complete alternative to previous years as the whole thing will be streamed live. Artistic teams across the globe are creating virtual shows to share with a global digital audience.

BALMAIN PARIS: WEBINARS Throughout lockdown Balmain was offering 4-hour webinar courses to its salons free of charge. They were so successful that the brand is going to continue them with The New Business of Colour on October 5th, and Trend Forecasting on October 11th.

WWW.ALTERNATIVEHAIRSHOW.ORG

WWW.BALMAINHAIR.CO.UK

@REVLONPROFESSIONALUK

REVLON PROFESSIONAL: DIGITAL SEMINARS Revlon Professional has bitesize digital seminars online including the acclaimed Revlon Professional Vivacity Collection, Revlon Professional #colourstroke and classic styles to enhance clients texture and highlight their best features.

WWW.REVLONPROFESSIONAL.COM

@WELLAHAIRUKI

WELLA PROFESSIONALS: FREE SEMINARS There’s a whole catalogue of free education on the Wella Education site to keep you busy. Classes include a Glazing Masterclass using Illumina Color with Wella’s Colour Trends Expert, Zoe Irwin. Alternatively, Wella’s Technical Director, Robert Eaton delivers a Blonde Toning Masterclass.

WWW.EDUCATION.WELLA.COM

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