PROFESSIONAL
ELECTRICIANS WHOLESALER
Targeted readership & circulation Professional Electricians Wholesaler is a title aimed at delivering practical, informative and engaging content to professionals working in the electrical wholesaling sector.
A market-leading ABC audited circulation of 4,695 copies (Jan-Dec 2020) ensures PEW achieves broad market coverage, allowing suppliers to target key decision makers – including Owners, Directors, Branch Managers and Counter Staff Managers – within the UK’s leading multi-branch and independent electrical wholesale outlets. Professional Electricians Wholesaler Circulation breakdown:
Job Title
Count
Director
1,445
Branch Managers
2,123
Assistant Branch Managers
416
Counter Staff Managers
258
General Manager
168
Buyers
285
Total
4,695
For 2022 the circulation will increase to 6,200 (3,500 print and 2,700 digital)
*2021 ABC Audit pending
media information 2022
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Complete market coverage With the launch of Professional Electricians Wholesaler, our broad stable of products for electrical professionals allows advertisers to communicate with all of the key elements in the supply chain – from those selling at the trade counter through to the end user installer.
ELEX With regional shows on
Professional Electrician & Installer
the yearly calendar,
Established in 1984, Professional Electrician & Installer is
ELEX is the ‘electrician’s
the ‘must read’ magazine for electrical contractors, with
exhibition’. A ‘live’ version
an audited circulation of over 50,000 distributed through
of Professional Electrician & Installer Magazine, the show
leading electrical wholesale chains, as well as numerous
offers visitors the opportunity to see all of the newest
independent outlets, on a monthly basis. The publication
products, meet companies face-to-face and learn about
is a key tool to help wholesalers achieve pull-through
the latest updates to industry regulations and technical
sales at the trade counter.
requirements.
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Magazine formats 2022 combined circulation – 6,200 PRINT - 3,500 copies mailed out to named decision makers *(2021 ABC Audit pending)
DIGITAL - Additionally, over 2,700 digital versions are emailed directly to other named decision makers. The flick book version is also online with clickable live links to stimulate direct traffic to company resources and websites. *(2021 ABC Audit pending)
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
REGULAR FEATURES Wholesaler News The top news stories that feature or include electrical wholesalers
Focused editorial content Offering a blend of industry news, comment,
Face to Face We put the questions to some of the industry’s top figureheads Point of Sale A detailed look at supplier support at the point of sale Campaign News Discover the latest marketing campaigns that have been placed in PE to help stimulate pull-through sales at the wholesale trade counter
analysis, business advice, features and product information, Professional Electricians Wholesaler provides comprehensive coverage of the key issues that affect all electrical wholesale businesses – from the national chains through to smaller independents.
With articles written by experts in their respective fields, PEW’s content is produced solely with the needs of the busy wholesale professional in mind. If you would like to submit an article or synopsis for consideration, please contact the editorial team for details and copy deadlines. Email: tracey@pewholesaler.co.uk
PEW is also uniquely placed to capitalise on its relationship with sister title, Professional Electrician & Installer, offering an instant insight into the interests and buying behaviours of the wholesaler’s key trade customers. Our regular Products in Demand section will highlight the products that have proved popular with PE’s readership. Plus: Every issue of PEW provides a regular round-up of news stories, new industry appointments, business support, market information and the latest products to hit the shelves.
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Features list 2022 Professional Electricians Wholesaler is a title aimed at delivering practical, informative and engaging content to professionals working in the electrical wholesaling sector. A combined print and digital circulation of 6,200 ensures PEW achieves broad market coverage, allowing suppliers to target key decision makers – including Owners, Directors, Branch Managers and Counter Staff Managers – within the UK’s leading multi-branch and independent electrical wholesale outlets.
JAN/FEB
MAY
JULY/AUG
OCTOBER
Wiring Accessories
Renewables & Green
Heating
Smart Technology
Fire & Safety
Technology
Timers and Controls
Wiring Accessories
Tools
Security and CCTV
Fire & Safety
Data and Networking
Home Automation
MAR/APR
JUNE
SEPTEMBER
NOV/DEC
Air Cooling & Ventilation
Cable Management
Tools
Circuit Protection
Lighting
Test Equipment
Home Automation
Test Equipment
Outdoor Power
Workwear and PPE
Software Solutions
Cable Management
Contacts Editor, Tracey Rushton-Thorpe — tracey@pewholesaler.co.uk Editorial Assistant, Russell Drury — russell@pewholesaler.co.uk Editorial Assistant, Michael Crane — michael@pewholesaler.co.uk Digital Manager, Rebecca McGeoch — rmcgeoch@hamerville.co.uk Advertisement Manager, Anthony Scott — ascott@hamerville.co.uk Assistant Advertisement Manager, Ian Turner — ianturner@hamerville.co.uk Professional Electricians Wholesaler, Hamerville Media Group, Regal House, Regal Way, Watford, WD24 4YF 01923 237799
www.hamerville.co.uk
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Display Advertising Rates & Mechanical Data Space
Per Insertion
Type (mm)
Trim (mm)
Bleed (mm)
DPS
£3,600
390 x 255
420 x 289
426 x 295
Full Page
£1,950
180 x 255
210 x 289
216 x 295
1/2 Page DPS
£1,950
390 x 124
420 x 140
426 x 146
1/2 (H)
£1,100
180 x 124
210 x 140
216 x 146
1/2 (V)
£1,100
88 x 255
103 x 289
106 x 295
1/4 Page
£650
88 x 124
1/4 (H) strip
£700
180 x 60
210 x 73
216 x 76
1/4 (V) strip
£700
45 x 255
50 x 289
56 x 295
Cover Positions & High Profile Opportunities New Opportunity for 2022 Front Cover Package - £3,000 rate card Includes Front Cover and DPS of Editorial *guidelines and spec on request Bound Outserts, Bound Inserts, Loose Inserts and Specials: price on application All adverts should be supplied as high res 300 dpi, CMYK PDFs, Tiffs or jpegs together with a colour proof. Advertising copy deadlines are four weeks preceding publication dates which are during the first week of the month. Cancellation period is six weeks prior to publication date.
Contacts Editor, Tracey Rushton-Thorpe — tracey@pewholesaler.co.uk Editorial Assistant, Russell Drury — russell@pewholesaler.co.uk Editorial Assistant, Michael Crane — michael@pewholesaler.co.uk Digital Manager, Rebecca McGeoch — rmcgeoch@hamerville.co.uk Advertisement Manager, Anthony Scott — ascott@hamerville.co.uk Assistant Advertisement Manager, Ian Turner — ianturner@hamerville.co.uk
Professional Electricians Wholesaler, Hamerville Media Group, Regal House, Regal Way, Watford, WD24 4YF 01923 237799
www.hamerville.co.uk
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Website & Social Media Website pewholesaler.co.uk is an additional resource for wholesalers, offering a mix of new and archived content from the magazine. The website offers news, business advice, sales support as well as competitions, giveaways and opinion from some of the top industry names. It attracts around 750 unique users a month.
E-Newsletter The PEW newsletter is distributed to over 3,100 users, bringing them the latest stories in the industry directly to their mailbox.
Social Media Professional Electricians Wholesaler engages with readers through social media channels such as Twitter (@PEWmag) and LinkedIn. 700 Followers 1,900 Connections
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Website Professional Electricians Wholesaler provides a leading digital source of information for active professionals at www.pewholesaler.co.uk. It gives access to all things electrical wholesaling across all browsing platforms, including the latest news, product information and marketing advice. All the features are fully searchable and the site offers exclusive content, including product news and competitions.
Exclusive sponsored banner 728 x 90px £700 / month
Homepage slider (rotating with edit) £650 / month
Inline MPU 300 x 250 px £600 / month
Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month
Leaderboard (rotating) 728 x 90px £550 / month
MPU 300 x 250px £550 / month
Skin (min 1400px desktop only) £300 / week
Featured video £250 / month
l
All adverts to be supplied in jpeg or gif format l Plus a URL to link the advert to l Copy date is 10 working days prior to upload date Contact:
Anthony Scott, Advertising Manager ascott@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk 01923 237799
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Email PEW Newsletter
Sponsored Solus Newsletter
The Professional Electricians Wholesaler email newsletter is sent out every two weeks to around 3,100 active professionals. It is designed to keep them updated on all the latest ‘news and features’ to hit the site. There are prominent banner positions available to advertisers on each newsletter.
Twice a month there is an opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below:
Delivered to - 3,100 Rate - £450 per banner Spec - 600 x 120px £600 per video Spec - 600 x 338px
Delivered to - 3,100
Rate - £1,200
Template Specification: Up to 10 word heading Up to 50 word intro Up to 400 word main text Lead Image 1 – 480 x 315px Images 2 and 3 – 225 x 225px Image 4 – 480 x 225px Company logo and contact details / URL Links Subject line
HTML Specification: Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.
Acceptable formats: Jpeg, gif, animated gif. We cannot support third party click tags. For animated gif, please ensure relevant info is contained in first frame of the animation. l l
Please supply a URL with your copy to link to the advert
Copy to be supplied 10 working days prior to send out date l
Supply to Jo Wright - jo@hamerville.co.uk
PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE l
Contact:
Supply to digital@hamerville.co.uk
Anthony Scott, Advertising Manager ascott@hamerville.co.uk 01923 237799 Jo Wright, Digital Production jo@hamerville.co.uk 01923 237799
PROFESSIONAL
ELECTRICIANS WHOLESALER
media information 2022
Survey Results
46%
say they have interacted with advertisements within PEW
66%
say they have gone on to stock a product after seeing it featured in PEW
78%
say that PEW is their favourite wholesale industry title