PE Media Information 2022

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SPECIAL REPORTS

TECHNICAL ADVICE

WE CATCH UP WITH THE MAN BEHIND APPRENTICE 121 AND THE TEAM AT BSA ELECTRICAL

WHY YOU NEED CONSISTENT DATA TERMINATIONS IN 'SMART' BUILDINGS

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“0(),)03 LIGHTING PRODUCTS ARE AVAILABLE FROM EDMUNDSON ELECTRICAL BRANCHES THROUGHOUT THE UK.”

12 STEPS TO SAFE ISOLATION A CUT OUT AND KEEP GUIDE FOR READERS TO UTILISE

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OCTOBER 2020

media information 2022

Professional Electrician & Installer (PE) is the ‘must read’ magazine for electrical contractors and installers, providing them with an unrivalled monthly source of industry news, technical content, new product information and much more.

The magazine is uniquely and exclusively distributed via the trade counters of over 1,500 leading electrical wholesalers in the UK. Distribution outlets include CEF, Edmundsons, Denmans, Rexel, YESSS Electrical and Electric Center, as well as multiple independents. Many of the nationals feature custom branded covers.

PE boasts the highest ABC audited circulation in the electrical contracting industry at 68,683 (Jan 1st to Dec 31st 2020). The magazine’s readers carry out a mixture of domestic, commercial and industrial work. In 2022 the publication’s circulation will be 77,000 (51,000 printed copies + 26,000 Flickbook email sends).

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Every month copies of the magazine are placed in dispensers on the trade counters by in-house merchandisers, ensuring the publication reaches the active installer directly at the point of purchase. All copies are picked up free of charge.

Flickbook format Increasing the reach and accessibility of the publication, a Flickbook version of Professional Electrician & Installer is available shortly after the print publication has landed each month. Emailed to a database of 26,000 recipients and also available on the PE website, this additional format offers clickable links for editorial and advertising inclusions to help direct end users to product information and brand websites.

brand audit – a UK first!

In February 2020, Professional Electrician & Installer became the first title in the UK to achieve a new ABC UK brand audit certificate.

Presented alongside verified data for other key touchpoints including print, email distribution and social media platforms, the audit is an important way of showing advertisers a brand-centric proposition across multiple platforms using trusted ABC figures.

PROFESSIONAL

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editorial oppor tunities news @proelectrician

For the latest electrical news visit www.professional-electrician.com

professionalelectrician

pe@hamerville.co.uk

Professional Electrician, Regal House, Regal Way, Watford, Herts, WD24 4YF

Construction Retention Scheme introduced to secure UK talent A partnership between the Government and industry to secure essential talent in the UK construction sector – the Construction Talent Retention Scheme – has been announced.

Consisting of an online portal that supports redeployment of staff at risk of redundancy across the sector, while also enabling temporary employee loans between businesses, the Scheme gives displaced workers from other sectors a route to find new employment in construction.

ECA CEO, Steve Bratt, commented: “ECA supports the Construction Talent Retention Scheme as a further mechanism for keeping people employed and retaining valuable skills within the industry.

“The key to ensuring this works for employers will be in the detail, which we look forward to contributing to.

“Engineering and electrotechnical skills are vital for delivering housing and infrastructure, as well as decarbonising and digitalising the economy. It is therefore key

A new assessment process to recognise electricians’ existing skills and experience has been launched by the electrotechnical industry.

The ‘Experienced Worker Assessment’ (EWA), which will replace the JIB Mature Candidate Assessment, accredits occupational competence for people who have been working as an electrician for typically over five years, but haven’t been able to complete an apprenticeship or achieve an equivalent Level 3 vocational qualification.

Available from City & Guilds and EAL training centres, the new EWA is based on the same content as the current electrotechnical apprenticeship, so both new entrants and existing workers are assessed and accredited to the same industry standard.

Before embarking on the EWA, candidates have to complete a detailed self-assessment ‘Skills Scan’ to help them consider if the route is right for them, before working with a training provider to complete the Experienced Worker qualification via a combination of assessments and portfolio building.

To complete the whole assessment process, learners will have to gain the updated Experienced Worker Qualification, which comprises six practical performance units, plus units for BS 7671:2018 and Initial Verification.

Once the qualification is gained, learners must undertake the AM2E assessment, which mirrors the AM2S End Point Assessment taken by apprentices at the end of their training.

BUSINESSES CAN REGISTER THEIR INTEREST IN THE SCHEME

BY VISITING: WWW.RDR.LINK/ES002

Claim a free Makita battery

of purchase, via a dedicated microsite, by submitting their details and proof of purchase. On successful application, customers will receive their free gift after 30 days.

Claims must be submitted within 28 days of the offer closing on September 30th.

GET MORE INFORMATION ON THE PROMOTION BY VISITING: WWW.RDR.LINK/ES003

PRODUCTS & BUSINESS SOLUTIONS

THE RETURN OF THE BURGLAR? With lockdown restrictions easing as we head into the winter, ESP is recommending that installers educate their customers on the need for home security solutions.

Here we find out why.

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vigilant during this vulnerable period which will extend through to the dark evenings of winter, when historically most burglaries tend to take place.

Being able to advise their customers about a range of security solutions that are available to protect their homes puts installers in a position of trust. It will allow them to make recommendations based on the householder’s requirements, whether for a whole new system approach or the upgrade of tired and worn out equipment.

Many householders are already adopting technology to enhance various aspects of life and will be keen to embrace smart security as a measure to protect their premises. Smart doorbells are an increasingly popular security option, allowing users to see who is at the door before answering it. A Wi-Fi door station connects directly to a smart phone, offering instant front door security and convenience to users.

ESP’s latest Aperta Wi-Fi Door Stations cater for a wide range of applications and offer a host of features and benefits to make them an ideal choice for providing superior protection. They come in a kit form,

containing everything required for the installer to quickly and simply get the system up and running.

For a quick and straight forward installation with primary functions, there is a rechargeable battery version available.

For installs which require lock release, a low voltage wired version is available. As well as Wi-Fi function, the wired version also provides an alternative Ethernet connection if Wi-Fi is unavailable. 1080p live view, visitor recording, automatic motion detection, and clear two-way audio are some of the key features available via the subscription-free ESP Smart App. Both the wired and battery powered models feature expandable storage capacity – up to 128GB (8GB supplied).

The battery powered model now includes a system hub which sits between the door station and the router and facilitates power demanding features such as Wi-Fi connectivity, video record and remote door chime function. This means that the door station’s battery is dedicated to activations only, thus improving battery performance and efficiency.

The new models are offered in two colours – black and silver – and are complete with internal RF door chimes.

WATCH A PROMOTIONAL VIDEO BY VISITING: WWW.RDR.LINK/ET020

52 October 2020 PROFESSIONAL ELECTRICIAN

Products round up

MAKITA UK XGT Range Drills & Drivers

HOLLYCROFT SOFTWARE H&S Software w/ COVID-19 Updates Hollycroft Software has produced new Health & Safety software for electrical contractors, which will help ensure compliance at both the company premises and on-site. One feature of the software, which is very current and topical, is that it will enable contractors to quickly produce documentation for the company and staff for compliance with the Government directives relating to the COVID-19 pandemic that we're still facing. The software includes: company policies, staff conduct instruction sheets, and risk assessments – all with COVID-19 content. In these difficult times it's important for companies to adhere to the latest directives, so this software will help to keep the company and staff up-to-date with the changes.

Makita UK has introduced its new XGT range of cordless high-performance 40V Max tools, with the addition of two models of rotary hammer, a new combi-drill and an impact driver. All four products benefit from Makita’s advanced brushless motor technology. The HR003G and HR004G 40V Max Brushless Rotary Hammers offer outstanding performance with speeds up to 980 rpm and up to 5,000 bpm of hammer action. They feature a variable speed trigger and three function options – rotary hammer, rotary only and hammer only – making them versatile and easy to adjust to each task. The highly versatile HP001G Combi Drill is compact and easy to handle. It has a variable speed trigger and two mechanical gears with a broad range of clutch settings – 41 in gear one and 21 in gear two. This makes it easy to finely adjust the output for the task at hand. Also added to the range is the powerful TD001G Brushless Impact Driver. It delivers up to 220Nm of torque with the choice of four power modes (Max, Hi, Mid and Lo), selected using a simple one touch control, in addition to six assist modes. In the highest power mode, it has a maximum speed of 3,700 rpm and delivers up to 4,400 impacts per minute.

VIEW THE FULL MAKITA XGT RANGE AT: WWW.RDR.LINK/ES032

SNICKERS WORKWEAR 4-Way Stretch Trousers The use of hi-tech fabrics and body-mapping designs in these new multi-purpose ALLROUNDWork 4-way stretch trousers ensure maximum working mobility wherever you are on-site. The 4-way stretch fabrics integrated into the work trousers deliver maximum freedom of movement for all kinds of work, all year round, as well as improved ventilation and overall comfort. With great fit and superb value for money they have a slimmer tailored fit for better all-round looks and protection against snagging. Plus reinforced stretch Cordura in the certified KneeGuard System for greater flexibility, comfort and durability.

VIEW THE SOFTWARE IN DETAIL AT: WWW.RDR.LINK/ES031

News & Views The latest news stories, updates and opinions from the industry.

Technical Content Best practice tips, step-by-step guides and compliance advice all feature within our regular technical section.

GET MORE DETAILS ON THE EWA BY VISITING: WWW.RDR.LINK/ES004

8 September 2020 PROFESSIONAL ELECTRICIAN

ccording to the police, crime fell by 28% when Britain went into lockdown to battle the coronavirus at the height of the pandemic. While many have been spending more time at home in lockdown, burglaries have been significantly reduced – but this could all change as restrictions are lifted.

Now with the easing of lockdown and people returning to work and going out more, experts are warning of the return of the burglars taking advantage of empty homes.

Among the top tips that are recommended to keep homes and gardens safe is good security and this is where smart technology can come into play. ESP is advising installers to talk to their customers about the need to be

TECHNICAL & TRAINING

Shahid Khan, ECA Technical Manager, explains why contractors should take advantage of the considerable benefits of Power over Ethernet (PoE) technology.

Experienced Worker Assessment launched

that as many skilled workers as possible are retained in employment or active work within the industry.”

The not-for-profit programme now has funding secured until the end of the financial year, providing a free online platform for any organisation looking to hire, while ensuring that candidates’ skills and experience are given a prominent platform within the industry.

To celebrate the launch of its XGT 40V Max battery platform, Makita UK is offering professionals the opportunity to claim a free 40V battery (2.5Ah) with selected XGT product purchases via a brand new redemption scheme.

The battery promotion entitles end users to claim a free 40V 2.5Ah lithium-ion battery with purchases of selected products within Makita’s new cordless 40V XGT range. The selected products must include the suffix ‘GD101’, ‘GD102’, or ‘GD103’ and be purchased before September 30th.

Once a qualifying XGT ‘GD101’, ‘GD102’, or ‘GD103’ product has been purchased within the promotional period from an authorised Makita dealer, the end user needs to register their claim within 28 days

Regular editorial sections and opportunities in PE include:

DOWNLOAD A DIGITAL CATALOGUE AT: WWW.RDR.LINK/ES033

CED ELECTRICAL GROUP Meridian LED Slim Curved Floodlights Available in four power levels – 10, 20, 30 and 50W – these new style floodlights have a slim curved black diecast body and come fitted with angled brackets for ease of positioning, plus built-in integrated junction boxes for easy wiring.

Operationally there are two ranges: a IP65 Switch Start version and a IP56 Manual Override PIR option. With a 6500k colour rendition and fitted with SMD type LEDs, they have an average 30,000 hour operating life. Meeting all necessary BS standards, CE marked and backed with a two-year guarantee, the range is available at very competitive prices.

GET MORE DETAILS AT: WWW.RDR.LINK/ES034

PROFESSIONAL ELECTRICIAN September 2020 69

Feature Articles Each issue incorporates product and industry-related features, providing readers with insight into the latest technological and regulatory developments, upselling tips and market trends.

Product Reviews & Case Studies

PE ’s team of fully qualified electrical ‘product testers’ review the latest products on-site. We also feature case study examples of interesting and challenging projects that manufacturers have been faced with.

Product & Training Round-ups Our round-up pages showcase new solutions, tools, equipment and services for electrical professionals, plus we cover the latest training courses and events.

POWER OVER ETHERNET – WHAT ARE THE BENEFITS? he rapid digitisation of industry, smart buildings, data centres, and energy grids offers businesses huge potential to turn data into a business opportunity.

By the end of 2018, there were an estimated 22 billion Internet of Things (IoT) connected devices in use around the world, while Industrial IoT (connected devices in factories, warehouses etc.) is expected to add an astonishing £10.7 trillion to the global economy by 2030.

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Two in one For the electrotechnical sector, Power over Ethernet (PoE) technology offers a number of benefits. PoE means passing electrical power through an Ethernet cable alongside data. Devices which are PoE capable can therefore be connected to both a power source and a network through a single cable.

With IoT networks predicted to grow exponentially, power and data infrastructures will become increasingly complex. Clients will very soon need a solution that converges both power and data, which is why PoE will most likely shape the network ecosystem of tomorrow.

To thrive in this new environment, electrical designers and installers will need to have a solid grasp of the frameworks, lexicons, protocols and regulations surrounding PoE and IoT networks.

Poised to do more Although PoE has been around for some time, until recently the technology was only capable of powering small devices with a low power demand of 15.4 to 30W, such as keypads, telephones, or alarm systems.

However, the last few years have seen PoE technology develop to such an extent that one cable can provide up to 100W of power as well as high-speed data exchange, extending the reach of PoE to computers, televisions, high-power wireless networks, LED lighting, and more.

Eventually, PoE is set not only to underpin the expansion of the Internet of Things (IoT), but it may go on to encompass the industrial, commercial and domestic sectors.

Progress with PoE is continual.

Manufacturers are now producing PoE systems that minimise power losses across the length of the power chain, from conversion at the PoE power sourcing equipment (PSE) output, through to delivery to the powered device (PD), and conversion back to the various required voltages.

Furthermore, significant efficiency (and cost) savings are possible when PoE is used on IoT networks in Building Energy Management Systems – a key consideration for building managers and electricians alike.

Every issue of PE offers readers the chance to get their hands on fantastic freebies and prizes.

THE BENEFITS OF POE ●

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Intrinsically safe as it utilises (Safety) Extra Low Voltage Run one cable instead of two Avoid the cost of installing additional power sockets – save CAPEX and OPEX Use existing network cable as a power supply Quick, safe and easy to install Environmental benefit – more efficient use of materials and power Possibility of adding power usage analytics

GET MORE TECHNICAL SUPPORT AND ADVICE FROM THE ECA AT: WWW.RDR.LINK/ET009

PROFESSIONAL ELECTRICIAN October 2020 29

PRODUCTS & BUSINESS SOLUTIONS

HEAT, CAMERA, ACTION! large part of working in electrical inspections is making sure an installation is safe for continued use. After all, not all issues with installations can be seen by the naked eye.

In this regard, thermal imaging equipment has become a much-needed staple of an electrician's tool-kit. Being able to find equipment, such as swithgear or motors, that's running at excessive temperatures could mean they're subject to fail, or even catch fire in some circumstances.

Some higher-end models of thermal imaging equipment can run into thousands of pounds, so the Bosch GTC 400 C provides a more entry level route into the market, particularly for those electricians who may be new to the technology. That said, it's functionality far outweighs it's price point, and the resolution quality is comparable to those at the higher end of the equipment market.

One thing I particularly liked about the product was the easy point and shoot method of taking thermal pictures, utlising the unit's pistol grip design. This makes it just as easy as using a digital camera, even with a 3.5” screen showing the user their field of vision.

Having an on-board Wi-Fi hotspot is another nice feature, as this allows you to transfer the pictures from the camera whilst on-site without having a Wi-Fi connection available. Alternatively, you can simply transfer them by attaching the included USB lead to a laptop or a computer.

From my own personal work, being able to show hotspots on switchgear has

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Steve Hewish, Approved Electrician at Turrell Ltd (Electrical Contractors), turns up the heat this month as he tries out the Bosch GTC 400 C thermal imaging camera. been an invaluable tool these past couple of months. I've also been able to use this information and supporting pictures to show the client what the issue is and what they can do to remedy it.

This is particularly useful, because if it’s something that might cause a fire, that particular part of the installation can be isolated, meaning damage to a client's premises can be minimised or downtime for a company can be reduced.

Because you can pointpoint an issue clearly, this allows you and the client to factor in a shutdown at a more convenient

time. It also helps enormously with the communication aspect of the job as showing clients clear evidence of your findings is half the battle won.

The camera comes in a tough case which is pretty-much electrician-proof and is the sort of thing you'd want to see your valuable piece of equipment housed in.

In future, I'd like to see the addition of a padded sleeve that you can put the camera into while you're on-site as this would mean less trips to/from the tool-kit when you're out on the job. The option of

[GIVEAWAYS]

PROFESSIONAL ELECTRICIAN October 2020 59

GIVEAWAYS

RED ARROW ELECTRICAL DISTRIBUTION

BENDITNOW 1 X CONDUIT PIPE BENDING MACHINE TO BE WON!

5 X DISCUS LED DOWNLIGHTS TO BE WON! The new ‘smart’ Discus is unlike most LED downlights available today and Red Arrow Electrical Distribution is giving five away this month. As a streamlined, quality-focussed manufacturer and distributor of competitively priced lighting and electrical products to the wholesale industry, Red Arrow is committed to providing a wide range of innovative products.

And Discus is just that. Equipped with a smart, fully-adjustable mounting bracket, it’s ideal for retrofit applications. Add flicker-free, smooth dimming and wattage selection, plus an integral PIR motion sensor and you can see why it really is the next generation of ultra-smart downlights!

ENTER THE FREE DRAW AT: WWW.RDR.LINK/EQ004

Competitions & Giveaways

More (DC) power to you The electrotechnical JPEL/64 BSI Committee continues to work for the inclusion of DC power over IT cables for Part 7 of the Wiring Regulations (BS 7671). ECA is closely involved in this work, and we will update members as we make progress in this increasingly important arena.

To make the most of this emerging market, however, contractors should ensure they're in a position to advise clients on how to effectively utilise PoE in their buildings.

For the tradesmen and women out there who have seen this product out in the field, you'll know exactly how this great bit of kit can take the effort out of the bending process.

The team at Benditnow has years of manufacturing these quality conduit pipe bending machines and prides itself on the service it provides and the results the user obtains. Additionally, the products are all manufactured in the UK. This month's lucky winner will bag a 20&25mm conduit bending machine – priced at over £300!

ENTER THE FREE DRAW AT: WWW.RDR.LINK/EQ005

DEWALT 1 X DCN701 18V XR ELECTRICIAN'S STAPLER TO BE WON! The DEWALT DCN701 18V XR allows electrical contractors to secure cables on the jobsite faster and more consistently. Its cordless design allows users to work without need for hoses or cables, while automatically adjusting depth of drive based on cable thickness. The staple fits snuggly without pinching. Furthermore, a compact size of 200mm allows the user to work between joists, and a built-in LED light illuminates the working area when power isn’t available. Users can look forward to easy use and increased productivity due to the fast actuation speed and a 35 staple capacity.

ENTER THE FREE DRAW AT: WWW.RDR.LINK/EQ006

All editorial material featured in Professional Electrician & Installer is FREE OF CHARGE and we’re happy to receive regular submissions and suggestions.

PROFESSIONAL ELECTRICIAN May 2020 25

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Professional Electrician & Installer provides a leading digital source of information for all active installers through its supporting website: www.professional-electrician.com

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The site includes daily industry news and product updates, along with exclusive online-only features, articles and competitions, video uploads and the ever-popular ‘Caught on Camera’ section.

Additionally, a huge archive of searchable technical content is freely available to contractors and installers, plus all past issues of PE magazine are available on the site in Flickbook format.

1,366,881 65,240 Total page views (year, 2020)

5:59 mins 114,443

Unique website users (average, month)

Session duration (average, per user)

Total page views (average, month)

social media By understanding its target audience, what users engage with and their preferred channels, PE continues to expand and build its social media following and engagement through Twitter, Facebook and Instagram. The publication also runs a growing YouTube channel.

22,600+

18,500+

10,500+

10,500+

90,000+

e-newsletter The regular PE email newsletter is sent out weekly to 24,000 electrical contractor subscribers, providing them with links to the latest and most relevant content to land on the website.

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RDR.link With a wide array of online resources supporting the latest solutions – from videos to technical guides, PDFs to podcasts – it can be a challenge for electricians to locate what they need quickly and efficiently. To ensure they’re not missing out on these valuable resources, PE has introduced RDR.link – a new service that transports users immediately to the online resources mentioned in stories.

Flickbook Featuring both clickable advertising and editorial links to take users to further information for products and services they’re interested in – PE’s Flickbook version ensures that electricians are delivered to company sites and resources with just one click of a button.

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PE offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the magazine’s brand new RDR.link reader enquiry service and Flickbook format.

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Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/ez101, for example) into their web browsing search bar.

They’ll then be directed to the relevant online resource.

Option 2: Readers visit the RDR.link home page at www.RDR.link and can type the unique five digit RDR.link code (ez101, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.

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advertising rates & mechanical data magazine Space DPS Full page 1/2 page (H) 1/2 page (V) 1/4 page strip (H) 1/4 page strip (V) 1/4 page 1/8 page

1 insertion

Type (mm)

Trim (mm)

Bleed (mm)

£5,300 £3,100 £1,900 £1,900 £1,350 £1,350 £1,100 £575

390 x 255 180 x 255 180 x 124 88 x 255 180 x 60 45 x 255 88 x 124 88 x 60

420 x 285 210 x 285 210 x 145 103 x 285 210 x 70 50 x 285

426 x 291 216 x 291 216 x 148 109 x 291 216 x 73 56 x 291

Inserts: Loose – from £55 per thousand Bound – from £60 per thousand Regional – from £70 per thousand Minimum charge: £1,500. All prices are exclusive of VAT.

Copy deadline: Six weeks prior to publication Frequency: 11 times per year (combined July/August) Adverts should be supplied as high-res 300dpi, CMYK PDFs, TIFFs or JPEGs, together with a colour proof

2022 magazine rates based on a total monthly circulation of 77,000 (51,000 approx. print circulation + 26,000 Flickbook version email sends)

contacts editorial Magazine Editor, Richard Bowler – pe@hamerville.co.uk Digital Manager, Rebecca Mcgeoch – rmcgeoch@hamerville.co.uk advertising Advertisement Manager, Anthony Scott – ascott@hamerville.co.uk Assistant Advertisement Manager, Ian Turner – ianturner@hamerville.co.uk production Magazine Production, Kerri Smith – ksmith@hamerville.co.uk Digital Production, Jo Wright – jo@hamerville.co.uk

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advertising rates & mechanical data website

1,366,881 65,240

5:59 mins 114,443

Total page views (year, 2020)

Unique website users (average, month)

Session duration (average, per user)

Total page views (average, month)

Exclusive Sponsored banner 728 x 90px £1,200 / month

Inline MPU 300 x 250px £1,200 / month

Leaderboard (rotating) 728 x 90px £1,100 / month

MPU (rotating) 300 x 250px £1,100 / month

Homepage slider (rotating with edit) £1,000 / month

Skin (min 1400px desktop only) £600 / week

Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month

Featured video £500 / month

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All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to Copy deadline is 10 working days prior to upload date Sales Contact: Anthony Scott, Advertisement Manager ascott@hamerville.co.uk 01923 237799

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advertising rates & mechanical data PE e-newsletter

sponsored solus e-newsletter

Sent weekly to over 24,000 active electrical contractors, there are four prominent banner positions available to advertisers on each newsletter:

There is also a weekly opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below:

Delivered to: 24,000 Rate: £700 p/banner £1,000 p/video

Spec: 600 x 120px Spec: 600 x 338px

Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For an animated GIF, please ensure relevant info is contained in first frame of the animation. l Please supply a URL with your copy to link to the advert

l Copy to be supplied 10 working days prior to send date l Supply to: jo@hamerville.co.uk

Delivered to: 24,000

Rate: £1,950

Template Specification: l Up to 10 word heading l Up to 50 word intro l Up to 400 word main text l Lead Image 1: 480 x 315px l Images 2 & 3: 225 x 225px l Image 4: 480 x 225px l Company logo and contact details / URL links l Subject line

HTML Specification: Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us, as we cannot amend your coding.

PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE l Supply to: digital@hamerviile.co.uk Sales contact: Advertisement Manager, Anthony Scott – ascott@hamerville.co.uk 01923 237799

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social media By understanding its target audience, what users engage with and their preferred channels, PE continues to expand and build its social media following and engagement through Twitter, Facebook, Instagram and LinkedIn. The publication also runs a growing YouTube channel.

22,600+ followers

Twitter: 1200 x 675px JPEG format; 280 characters (max)

10,500+ followers

Instagram: 1080 x 1080px JPEG format; 400 characters (max)

18,500+ followers

Facebook: 940 x 788px JPEG format; 400 characters (max)

10,500 + followers

LinkedIn: 1200 x 675px JPEG format; 280 characters (max)

Sponsored posts are available at £250 each Through its growing social media channels, PE is able to offer bespoke packages to support online advertising and marketing campaigns. They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience.

Other options are available on request.

Specifications: Sponsor to supply: Caption, social media handles, URL links and images Images: Twitter/LinkedIn – 1200px (w) x 675px (h); Facebook – 940px x 788px; Instagram – 1080px x 1080px Caption: Twitter character limit: 280; Facebook character limit: 400; Instagram character limit: 400; LinkedIn character limit: 280 – including tags, links and “#ad” which is added to post

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data analysis Introduced in direct response to feedback from the sector, PE has established a market-leading platform through which every digital interaction with any of our products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by PE’s substantial audience across any of our digital platforms.

Our system tracks how the PE audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital offering. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects.

PE is able to provide the following information:

website statistics

● Average unique users (per month) ● Average sessions (per month) ● Average page views (per month) ● Average session duration (per user)

editorial content

● Total reads ● Time spent engaging with your content

website advertisements ● Impressions ● Clicks ● Click through rate

email banners/bespoke emails ● Delivered ● Opened ● Clicked ● Which links have been clicked

RDR.link service

● Number of engagements per link

Flickbook version

● Number of unique reads ● Total read time ● Time spent on page ● Links clicked Our bespoke reporting system collates all these statistics to demonstrate the total activity a brand has received from across PE’s digital platforms.

Using these statistics you can tailor your content to our audience – maximising the interaction and number of leads you receive as a result.

Please ask a member of our sales team to find out how PE’s data analysis can help to deliver your marketing goals.

PROFESSIONAL

ELECTRICIAN & INSTALLER

media information 2022

virtual solus showcase Professional Electrician & Installer is now offering a brand-new digital platform designed to deliver your interactive content directly to a trade audience in an inviting and accessible format.

The virtual solus showcase is a dedicated digital connection that is emailed to a database of over 26,000 electricians and features sponsored content throughout.

A bespoke welcome page features a company/brand logo in a prominent slot along with separate banners that take readers to the individual sub-sections of the virtual solus showcase at the click of a button. Content can include anything from products, videos, catalogues and technical sheets to blogs, special offers and competitions.

We have a range of different templates for the landing page and video presentations, as well as the opportunity for brands to supply pre-designed PDFs for inclusion within the sub-sections.

To encourage the best level of engagement, the virtual solus showcase will also be available companies/brands to share and promote directly through their own social and digital channels.

Cost per Virtual Solus Showcase: £5,000 For more information or to discuss options, please contact us via the details below: Advertisement Manager, Anthony Scott – ascott@hamerville.co.uk Assistant Advertisement Manager, Ian Turner – ianturner@hamerville.co.uk Digital Production, Jo Wright – jo@hamerville.co.uk