PBM Media Info 2024

Page 1

PROFESSIONAL

BUILDERS MERCHANT

media information 2024

Targeted readership & circulation Established in 1991, Professional Builders Merchant has a proven track record of delivering practical, informative and engaging content on the subjects that matter most to our targeted audience of decision makers in the merchant sector. Y The latest ABC Certificate (July 2022 to June 2023) shows that PBM has the highest controlled free circulation within the merchant industry with an average circulation of 11,732 per issue, making PBM the preferred publication in the sector and reaching more active decision makers than any of our rivals. Y Our readers include the sector’s leading builders’, plumbing, heating and timber merchant businesses. Within those firms, PBM targets all the key decision makers — owners, directors, branch managers and counter staff managers. Y The full demographic breakdown of the ABC certificate is vital because it provides essential information — fully audited by an independent body — which can be used by advertisers and agencies to

58% of readers have

signed up or renewed within the last 12 months

compare the strength of merchant titles. With these latest figures, PBM reinforces its position as the No. 1 business magazine for merchants.

11,732 - PBM has the

highest ABC verified circulation in the merchant sector

Digital Y Every issue of Professional Builders Merchant is also available to read page by page at www.professionalbuildersmerchant.co.uk Y PBM is also emailed out in digital format to over 5,000 key merchant personnel, with an average read time of 7.06 minutes. Y Clickable trackable links appear on all adverts and editorial.


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