BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Targeted readership & circulation Established in 1991, Professional Builders Merchant has a proven track record of delivering practical, informative and engaging content on the subjects that matter most to our targeted audience of decision makers in the merchant sector. Y The latest ABC Certificate (July 2020 to June 2021) shows that PBM has the highest controlled free circulation within the merchant sector with an average circulation of 10,626 per issue. 100% of these are individually requested, making PBM the preferred publication in the sector. Y It indicates the two single most important factors for advertisers using merchant trade titles. Not only do we now target more core merchants, but we also offer the opportunity to reach more active decision makers than any of our rivals. Y Our readers include the sector’s leading builders’, plumbing, heating and timber merchant businesses. Within those firms, PBM targets all the key decision makers — owners, directors, branch managers and counter staff managers.
Y The full demographic breakdown of the ABC certificate is vital because it provides essential information — fully audited by an independent body — which can be used by advertisers and agencies to compare the strength of merchant titles. With these latest figures, PBM reinforces its position as the No. 1 business magazine for merchants.
Digital Y Every issue of Professional Builders Merchant is also available to read page by page at www.professionalbuildersmerchant.co.uk Y PBM is also emailed out in digital format to over 5,000 key merchant personnel, with an average read time of 7.06 minutes. Y Clickable trackable links appear on all adverts and editorial.
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Focused editorial content
REGULAR FEATURES
Offering a balanced blend of news,
Supplier Profile
Corporate insights and updates
Face to Face
Q&A session with merchant-facing staff
Soapbox
Comment and opinion
Marketing
A detailed look at supplier support at the point of sale
Training Focus
Merchant-focused courses and content
Product Spotlight
Drilling down into new product launches
industry comment, feature articles, business information and product innovation, Professional Builders Merchant provides comprehensive coverage of the key issues affecting all merchant organisations — from the national chains to the smallest independent alike. In addition to the areas detailed on our Features List, every issue of PBM also includes stand-alone
PBM is also uniquely placed to capitalise on its relationship with its sister publications Professional Builder and Professional Heating & Plumbing Installer, offering an instant insight into the interests and buying behaviour of merchants’ key trade customers. Each issue includes a showcase of the latest news, products and advertising campaigns as featured in these leading trade titles, putting PBM’s readers in prime position to benefit from active suppliers and industry trends.
articles on the topics that matter most to our readers such as
Plus:
industry analysis and forecasts, sales & merchandising, legislation,
Every edition of PBM provides a regular round-up of news stories, appointments, business support, industry events and exhibitions in addition to market information, merchant profiles and ‘The Pulse’ - our monthly tracker of merchant sales and confidence.
training, health and safety, security and other important operational and management issues. With articles written by experts in their respective fields, PBM’s content is produced firmly with the merchant in mind.
BUILDERS PROFESSIONAL
MERCHANT JANUARY Kitchens & Bathrooms Transport, Handling & Storage Information Technology
FEBRUARY Repair, Maintenance & Improvement Bricks, Blocks & Hard Landscaping Tools, Fixings & Adhesives MARCH Information Technology Doors, Windows & Security Workwear & Equipment APRIL Plumbing & Heating Gardens & Landscaping Drainage & Water Management Top 20 Merchant Chart: showcasing the performance of the sector’s largest firms MAY Tools, Fixings & Adhesives Bricks, Blocks & Hard Landscaping Paints & Woodcare JUNE Timber & Joinery Roofing, Flooring & Insulation Building Boards, Plasters & Renders NMBS All Industry Conference preview
media information 2022
Features list 2022 JULY/AUGUST Plumbing & Heating Information Technology Transport, Handling & Storage SEPTEMBER Gardens & Landscaping Tools, Fixings & Adhesives Bricks, Blocks & Masonry OCTOBER Doors, Windows & Security Drainage & Water Management Kitchens & Bathrooms NOVEMBER Roofing, Flooring & Insulation Information Technology Tools, Fixings & Building Chemicals DECEMBER Plumbing & Heating Timber & Joinery
REGULAR FEATURES: In addition to the above product category-focused features, each issue of PBM presents targeted and content-driven editorial that puts readers in prime position to engage with active suppliers and industry trends. These include: Supplier Profile: Corporate insights and updates Face to Face: Q&A session with merchant-facing supplier staff Marketing: A detailed look at supplier support at the point of sale Soapbox: Comment and opinion Training Focus: Merchant-focused courses and content Product Spotlight: Drilling down into new product launches Every edition also provides a review of the latest news, appointments, events, informed opinion from industry experts and a round-up of the sector’s new products. Best practice is shared through regular profiles and news from leading merchant organisations, whilst ‘The Pulse’ is PBM’s monthly tracker of merchant sales and confidence. Following the publication of the print edition, all content is uploaded to the PBM website in both digital ‘flickbook’ format and as web stories on the main site. If you would like to submit an article or synopsis for consideration, please contact the editorial team for details and copy deadlines. Email: pbm@hamervile.co.uk www.professionalbuildersmerchant.co.uk
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Advertorial supplements Professional Builders Merchant now offers a dedicated 8-page Advertorial Supplement that will run in both the print and digital versions of PBM to give companies the opportunity to communicate the value of their products and support services to an audience of key merchant personnel. And in addition to forming a stand-out section of the magazine, the supplement can also be emailed directly in a dedicated digital format to over 5,000 merchant professionals and will be posted on the PBM website alongside our regular magazine archive.
Suggested content / format
The supplements are designed and professionally edited
Y Internal supplement front cover
by our in-house editorial team and printed in PBM’s
Y Q&A session with merchant-facing personnel
planned marketing campaigns, or the content can be
Y Intro + Company Profile
popular house style. They can follow the messages of any
Y Market Comment — context and background, plus key sector issues
tailored to a more standardised framework:
Y Product Spotlight — new launches or highlighting existing key range(s) Y Marketing Support — detailing POS and merchandising materials, or current campaigns
Y Two full-page adverts (eg: first left-hand page + closing page of the supplement)
Cost per 8-page supplement - £4,000 To find out more about PBM’s Advertorial Supplements, in the first instance please contact the PBM sales team
Contact:
Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Lead generation PBM offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the magazine’s brand new RDR.link reader enquiry service and Flickbook format.
1. RDR.link With a wide array of online resources supporting the latest solutions – from videos to technical guides, PDFs to podcasts – it can be a challenge for merhants to
4,500
RDR CLICKS PER YEAR
Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/ez101, for example) into their web browser. They’ll then be directed to the relevant online resource.
locate what they need quickly and efficiently. To ensure they’re not missing out on these valuable resources, PBM has introduced RDR.link – a new service that transports users immediately to the online resources mentioned in stories.
2. Flickbook Featuring both clickable advertising and editorial links to take users to further information on the products and services they’re interested in, PBM’s Flickbook version ensures that builders’ merchants are delivered to company sites and resources with just one click of a button. The Flickbook is available at www.professionalbuildersmerchant.co.uk
and is emailed directly to over 5,000 merchant professionals.
Option 2: Readers visit the RDR.link home page at www.RDR.link and can type the unique six digit RDR.link code (eza101, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Data analysis Introduced in direct response to feedback from the sector, PBM has established a market-leading platform through which every digital interaction with any of our products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by the large PBM audience across any of our digital platforms. Our system tracks how the PBM audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital offering. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects.
PBM is able to provide the following information: Website Statistics
● ● ● ●
Average Users P/M Average Sessions P/M Average Pageviews P/M Average Session Duration
Total reads Time spent engaging with your content
Delivered Opened Clicked Which Links have been clicked
RDR Link Tool
●
Total Link usage
Online Flickbook
● ●
Total Read time Links clicked
statistics to demonstrate the total activity a brand has received from across PBM’s digital platforms. Using these statistics you can tailor your content to our audience – maximising the interaction and number of
Website Advertisements
● ● ●
● ● ● ●
Our bespoke reporting system collates all these
Editorial Content
● ●
Email Banners/Bespoke Emails
leads you receive as a result.
Impressions
Please ask a member of our sales team to find out
Clicks
how PBM Data Analysis can help to deliver your
Click through rate
marketing goals.
BUILDERS PROFESSIONAL
MERCHANT
media information 2021
Display advertising rates/Mechanical data Space
Per Insertion
Type (mm)
Trim (mm)
Bleed (mm)
DPS
£4,295
390 x 255
420 x 289
426 x 295
Full Page
£2,340
180 x 255
210 x 289
216 x 295
1/2 Page DPS
£2,340
390 x 124
420 x 140
426 x 146
1/2 (H)
£1,240
180 x 124
210 x 140
216 x 146
1/2 (V)
£1,240
88 x 255
103 x 289
109 x 295
1/4 Page
£670
88 x 124
1/4 (H) strip
£740
180 x 60
210 x 73
216 x 76
1/4 (V) strip
£740
45 x 255
50 x 289
63 x 295
Cover Positions Outside back: £2,780; Inside Front: £2,680; Inside back £2,575
High Profile Opportunities (£POA) l Belly banding
l Wrap-arounds (gummed to spread) l Bound outserts
l 1 page gatefold
l Tip-ons - front cover l Bound inserts l Loose inserts
All adverts should be supplied as high res 300 dpi, CMYK PDFs, Tiffs or jpegs together with a colour proof. Advertising copy deadlines are 4 weeks preceding publication dates which are during the first week of the month. Cancellation period is 6 weeks prior to publication date.
Contacts Group Advertisement Manager, Craig Jowsey — craig@hamerville.co.uk Sales Manager, Ian Duff — Probuilder@sky.com Production Department, Kerri Smith — ksmith@hamerville.co.uk Professional Builders Merchant, Hamerville Media Group, Regal House, Regal Way, Watford WD24 4YF 01923 237799 www.hamerville.co.uk
www.professionalbuildersmerchant.co.uk
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Website PBM’s website — www.professionalbuildersmerchant.co.uk — provides merchant professionals with instant access to breaking news and the latest in business trends, supplier information, changing legislation, industry events and special features. Fully searchable and with exclusive online content alongside the best of the printed magazine — including a full, digital archive of back issues — the website is an essential part of PBM’s aim to be the sector’s No. 1 business information source.
Visitor Stats: Average users per month
6,160 Average sessions per month 8,200
Exclusive sponsored banner 728 x 90px £1100 / month
MPU 300 x 250px £850 / month
Homepage slider (rotating with edit) £1000 / month
Skin (min 1400px desktop only) £600 / week
l
Session Duration 00:05:10 Average pageviews per month 12,204
Leaderboard (rotating) 728 x 90px £900 / month
Inline MPU 300 x 250 px £850 / month
Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article). £600 / month
Featured video £500 / month
All adverts to be supplied in jpeg or gif format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date
Contact:
Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525 Jo Wright, Digital Production jo@hamerville.co.uk
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Email PBM Newsletter
Sponsored Solus Newsletter
The regular Professional Builders Merchant email newsletter is sent out weekly to around 5,000 active merchants. It is designed to keep them updated on all the latest and most relevant content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:
There is also a weekly opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below:
Delivered to - 5,000 Rate - £500 per banner Spec - 600 x 120px £700 per video Spec - 600 x 338px
Delivered to - 5,000
Acceptable formats: Jpeg, gif, animated gif. We cannot support third party click tags. For animated gif, please l
l
Please supply a URL with your copy to link to the advert Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk
Template Specification: Up to 10 word heading Up to 50 word intro Up to 400 word main text Lead Image 1 – 480 x 315px Images 2 and 3 - 225 x 225px Image 4 – 480 x 225px Company logo and contact details / URL Links Subject line
Rate - £1,200 HTML Specification: Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.
BUILDERS PROFESSIONAL
MERCHANT
PROFESSIONAL
BUILDERS MERCHANT
PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE l
Contact:
Supply to digital@hamerville.co.uk
Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525 Jo Wright, Digital Production jo@hamerville.co.uk
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
Virtual solus showcase Professional Builders Merchant is now offering a brand-new digital platform designed to take your content directly to a merchant audience in an inviting and accessible new format.
The virtual solus showcase is a dedicated digital connection emailed to our whole database of over 5,000 merchant sector professionals, featuring sponsored content throughout.”
A bespoke welcome page features your logo in the middle and the main elements you want to promote in the sub-pages of the digital book. Recipients simply click on the banners to be taken to the relevant content. This can be anything from products, videos, catalogues and technical sheets to special offers, competitions and giveaways. We have a range of different templates for the landing page and video presentations but you can also provide your own PDFs for any of the multiple sub-pages.
To promote the best level of engagement, each digital showcase is made up of main entrance spread plus a further four sub-spreads and is all fully monitored and trackable. It is also made available to you to share and promote directly through your own social and digital channels
Rates: 10 page Solus Showcase - £2,000 For more information or to discuss the flexibility of this new digital experience, please contact us via the details below.
Contact:
Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525 Jo Wright, Digital Production jo@hamerville.co.uk
BUILDERS PROFESSIONAL
MERCHANT
media information 2022
SPONSORED SOCIAL POSTS ARE AVAILABLE AT £250 EACH They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. Alongside print, online and email, Professional Builders Merchant engages on the following social media platforms:
Social media By understanding the target audience, what they engage with and which social media platforms they use, Professional Builders Merchant continues to expand and build up an engaged social media following.
Followers: 9,723
Specifications: Sponsor to supply: Caption, social media handles, URL links and images Images: Twitter – 1200px (w) x 675 px(h) Caption: Twitter character limit of 280 – including tags, links and “#ad” that is added to post
Contact:
Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 237799 Ian Duff, Sales Manager probuilder@sky.com 01204 596633 / 07810 353525 Jo Wright, Digital Production jo@hamerville.co.uk