FIXINGS & ADHESIVES A whole new level

ToughBuilt says that it is a manufacturer that takes product innovation seriously, with development and invention described as being at the heart of its approach. And as Vahe Der Kureghian, Managing Director of ToughBuilt (Europe), explains, it is a philosophy that takes its inspiration from the evolution and improvement seen in other industries.

Vahe said: “Progress is evident in many different aspects of our personal and working lives. For example, if you look at the cars of today, they are very different from the cars of ten or twenty years ago. As a business, we’re focused on ensuring similar advances and progress across hand tools and jobsite equipment.”

He continues: “Just because the fundamental design of products in this category may be tried and tested over decades or even centuries doesn’t mean that every avenue for improvement has been explored. A willingness to accept the status quo is perhaps the biggest obstacle to innovation and that’s why every new product journey starts with several important questions.

“Questions like how can we make the existing design of this product even better? Where are the opportunities to increase output and reduce inefficiency? And what learning can we apply from the many hours of research we spend talking to and observing professional tradespeople at work?”

ToughBuilt has recently launched a new range of spirit levels that can be seen as fully embodying the company’s design philosophy, benefitting from a “rich array of features” that enhance both their ease of use and overall effectiveness.

Find your level

First of the specific products available is a new Magnetic Lit Box Level. Available in three sizes — 23cm, 60cm and 120cm — this level has LED lit vials for easier reading as well as a precision milled base for optimum accuracy and shock absorbing endcaps for maximum durability.

The new range also includes a convenient and portable, pocket-sized 360° Pocket Level. This product benefits from a robust, heavy-duty die cast construction and a highly accurate rotating vile which can be used to set and identify any angle.

In addition, the manufacturer has launched a new 23cm Magnetic Billet Torpedo Level. Featuring an aluminium frame, this level is described as being both exceptionally durable and light in weight. It has four vials which are precision set to 0°, 30°, 45° and 90° angles and a top groove working edge which enables accurate alignment on pipe or conduit.

All five new levels employ rare earth magnets ensuring superior holding strength. They are also backed by a two-year guarantee as standard, and this can be extended to 25 years if users register their purchase.

“As a business, ToughBuilt doesn’t build ordinary, and our new levels remain true to that focus” adds Vahe. “Reflecting this, our new levels join a full eco-system of similar, productivity-enhancing, hand tools and jobsite support equipment. This includes our Sawhorses, our popular QuickSet Workbench and our ClipTech system of interconnectable tool bags, totes, belts and pouches.

“Plus, given our dedication to product research and development, our new levels will be followed by other new ranges and range additions throughout 2023. Trade professionals can rest assured that all these introductions will benefit from the same intelligently designed, carefully considered approach that are a part of ToughBuilt’s DNA.” n For more information on the ToughBuilt spirit levels range, enter the shortcode www.rdr.link/mas007