PBM ABC July 21 to June 21

PROFESSIONAL BUILDERS MERCHANT JULY 2020 TO JUNE 2021

100% CONTROLLED FREE Issue distributed 26/05/21

N/A OTHER FREE Issue distributed 26/05/21

Professional Builders Merchant has reported in accordance with ABC’s industry-agreed standards for Business Magazines

N/A

N/A

PAID

MEMBERSHIP

Issue distributed 26/05/21

Issue distributed 26/05/21

MONTHLY

BUILDING

11 ISSUES

MARKET SECTOR

10,626 CIRCULATION (AVERAGE PER ISSUE) For more information:

Issued: 11 Aug 2021

Hamerville Media Group Ltd

pbm@hamerville.co.uk

hamerville.co.uk

01923 237799

www.abc.org.uk

PROFESSIONAL BUILDERS MERCHANT JULY 2020 TO JUNE 2021

AUDIT ISSUE ANALYSIS

UNITED KINGDOM

TOTAL

OTHER COUNTRIES

PRINT EDITION

UNITED KINGDOM

OTHER COUNTRIES

DIGITAL EDITION

UNITED KINGDOM

OTHER COUNTRIES

ISSUE DISTRIBUTED 26/05/21

9,756

9,756

-

6,001

6,001

-

3,755

3,755

-

FREE COPIES

9,756

9,756

-

6,001

6,001

-

3,755

3,755

-

9,756

9,756

-

6,001

6,001

-

3,755

3,755

-

8,962

8,962

-

5,680

5,680

-

3,282

3,282

-

REQUESTED (COLLEAGUE)

-

-

-

-

-

-

-

-

-

NON-REQUESTED (NAME)

794

794

-

321

321

-

473

473

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

FREE REQUESTED DELIVERED

-

-

-

-

-

-

-

-

-

NON-CONTROLLED FREE

-

-

-

-

-

-

-

-

-

MONITORED FREE DISTRIBUTION

-

-

-

-

-

-

-

-

-

SAMPLE FREE DISTRIBUTION

-

-

-

-

-

-

-

-

-

MEMBERSHIP COPIES

-

-

-

-

-

-

-

-

-

PAID COPIES

-

-

-

-

-

-

-

-

-

PAID SUBSCRIPTIONS

-

-

-

-

-

-

-

-

-

INDIVIDUAL

-

-

-

-

-

-

-

-

-

MULTIPLE COPY

-

-

-

-

-

-

-

-

-

CORPORATE

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

CONTROLLED FREE REQUESTED (INDIVIDUAL)

NON-REQUESTED (JOB) OTHER FREE

PAID SINGLE COPIES

Hamerville Media Group Limited

Page 2 of 5

1 July to 30 June 2021 807749 | CA | BMSv25 | 50038189

PROFESSIONAL BUILDERS MERCHANT JULY 2020 TO JUNE 2021

AUDIT ISSUE ANALYSIS

DEMOGRAPHIC ANALYSIS OF AUDIT ISSUE

FREE COPIES DESCRIPTION

Industry/Business/Sector

CONTROLLED: Employees of companies involved in the distribution and sales of building materials: builders/decorators/electrical/heating/plumbing/timber and specialist merchants, architectural ironmongers. Employees of members of the Builders' Merchants Federation, Institute of Builders Merchants and National Merchant Buyers Society.

DESCRIPTION Builders Merchant

5,659

Plumbing Merchant

2,645

Timber Merchant Heating Merchant

AGE OF REQUESTS - Controlled

PRINT g

DIGITAL g

Decorators Merchant Home Improvement Centre

3,500

Bathroom Specialist

3,000

TOTAL

370 92 340 3 76

2,500

Kitchen Specialist

2,000

Architectural Ironmongers

269

Others

263

1,500 1,000 500

Print g Digital g

39

9,756 individuals were analysed (100% of the audit issue)

0 23% Under 1 year

Hamerville Media Group Limited

6% 1 to 2 Years

12% 2 to 3 years

29% 3 to 4 years

30% 4 to 5 years

Page 3 of 5

1 July to 30 June 2021 807749 | CA | BMSv25 | 50038189

PROFESSIONAL BUILDERS MERCHANT JULY 2020 TO JUNE 2021

Job Function DESCRIPTION

GEOGRAPHIC ANALYSIS TOTAL

Branch Manager

4,109

Counter Manager/Supervisor

1,250

Print g Digital g

REGION/AREA United Kingdom

9,567

East Anglia

445

2

East Midlands

701

Heavyside Buyer/Manager

2

London

485

Midlands

884

North West

947

Northern

399

Sales Manager/Sales Representative Directors

56 1,337 2,231

Depot Manager

70

Computer/ IT Manager

18

Commercial/Operation & General Manager Associated Members Others

236 8 437

9,756 individuals were analysed (100% of the audit issue)

Hamerville Media Group Limited

DIGITAL g

TOTAL

Lightside Buyer/Manager

General Buyer

PRINT g

South East

2,438

South West

1,025

Yorkshire

725

Northern Ireland

268

Scotland

687

Wales

563

9,567 individuals were analysed (98% of the audit issue)

Page 4 of 5

1 July to 30 June 2021 807749 | CA | BMSv25 | 50038189

PROFESSIONAL BUILDERS MERCHANT JULY 2020 TO JUNE 2021

AVERAGE CIRCULATION ANALYSIS TOTAL AVERAGE CIRCULATION

UNITED KINGDOM

OTHER COUNTRIES

10,626

10,626

-

PRINT EDITION

5,803

5,803

-

DIGITAL EDITION

4,823

4,823

-

ISSUE ANALYSIS ISSUE

PRINT g DISTRIBUTED

TOTAL

Jul/Aug

21/07/20

10,116

September

21/08/20

11,211

October

23/09/20

11,158

November

21/10/20

10,932

December

30/11/20

10,895

January

04/01/21

10,863

February

22/01/21

10,752

March

19/02/21

10,708

April

23/03/21

10,660

May

29/04/21

9,829

June

26/05/21

9,756

DIGITAL g

About this certificate

About ABC

This certificate, issued 11/08/21, has been produced from data declared by Hamerville Media Group Limited as being prepared in accordance with the ABC Reporting Standards. If a subsequent audit or inspection reveals a material inaccuracy we will publish an updated certificate.

ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set agreed standards for media brand measurement across print, digital and events.

While care has been taken to ensure the information presented is correct, ABC cannot accept responsibility for any errors or omissions.

ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice and processes to industry-agreed standards.

© Copyright ABC and Hamerville Media Group Limited.

Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder of the International Federation of ABCs.

This certificate is supported by the following organisations:

Hamerville Media Group Limited

For more information please visit: www.abc.org.uk

Page 5 of 5

1 July to 30 June 2021 807749 | CA | BMSv25 | 50038189