EXHIBITOR
SUPPORT
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KEY CONTACTS
Chloe Shannon Exhibition Organiser cshannon@hamerville.co.uk
Yve Elliott* Online Editor yve@hamerville.co.uk
Alex Dilleigh Sales Team adilleigh@hamerville.co.uk
Marcus Hooper Sales Team MHooper@hamerville.co.uk
Kelly Newstead Mechanex Marketing knewstead@hamerville.co.uk
GET SOCIAL
*Keep an eye out in your inbox and/or junk folder for emails from Yve, providing pre-show information on how to get involved in free website, email and social media marketing.
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WHERE TO START In order to have a successful show, it’s important to know what your goals are, whether that be:
Promoting a new product
Data collection
Selling a product/service
Brand awareness
Gaining leads/Networking
Educating the trades
It is important to keep these goals in mind when carrying out any marketing, stand preparation and while exhibiting, to get the most out of your experience.
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MARKETING OPPORTUNITIES We have a whole host of FREE marketing options available to ensure you get the most out of the show, but there is also lots you can do as well. These are detailed in the following pages.
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WHAT WE DO Social Media - Before every show we carry out a detailed social campaign using our following across a multitude of platforms. This includes our magazine platforms where we have a well-established audience. We deliver a range of content, including graphics and videos, made in-house by our digital team, to promote the key benefits of attending our trade shows. When provided, we also like to repost as much exhibitor content as we can too! Regional Advertising - We invest in social media advertising for our show, targeting the audience specifically to suit the venue and location. We’ve had a great response from these and continue to adjust our strategy to improve the results. Website - Designed to be a visual and user-friendly platform, visitors have access to the most important and engaging information about our event, exhibitors and what to expect at the show. Email Marketing - Our marketing team has a well planned out strategy for email marketing, sending multiple reminders and promotions out to targeted databases. Exhibitor Feedback - Both pre-show and during the show, we make it our mission to speak to as many exhibitors as we can, listening to feedback and taking it into consideration for future events. 300k Reach - From all of our efforts in 2025, we proudly reached over 300k automotive professionals via social media, email and website - We hope to beat that for 2026!
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MARKETING OPPORTUNITIES
WHAT WE CAN DO FOR YOU There are a number of ways we can shout about your presence at the show. By providing us with the below relevant information, it ensures you get the most out of what we can offer. The more you do the more you get. Keep an eye out in your inbox and/or junk folder for emails from Yve, which provides the opportunity to get involved in all of the below. Special Offers Booklet - If you are planning on running any exclusive show deals you may wish to promote this within our Special Offers Booklet. This is e-mailed out to everyone who pre-registers to the show and contains a selection of exclusive show deals that may be redeemed at your stand for the duration of the event. Profile summary - If not previously supplied, we will need a hi-res logo, along with a 50 word summary which also includes a link to your website or YouTube channel so we can put this on our website. On top of this, the summary will also be included on our newsletter so we will need an image to support this too. Web Slider - We can further promote you on the website through our slider slot, which acts as a digital billboard. Make sure you provide us with ONE graphic in the dimensions 1920 x 896 pixels. Graphics - We also provide all our exhibitors with generic graphics to use across socials and emails to help with pre promotion. You can find these here. Upon request, bespoke graphics can also be created with your logo. Social Media - We can promote your presence at the show across our social media channels. Make sure you provide us with a selection of images and videos for us to use. Please be aware of specific platform restrictions when supplying any content. Bespoke registration page - We can create a landing page which incorportaes your branding for you to provide to your own audience to encourage sign-ups at the show.
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MARKETING OPPORTUNITIES
WHAT YOU SHOULD DO First and foremost be active in the build-up to the show, this means posting more than once being especially active as the show nears. Be sure to shout about your presence across your available platforms and make sure potential visitors are aware you will be attending. Make a noise, generate excitement and make your brand stand out! Think about all you have at your fingertips to use as marketing tools. Consider email, website and social media to name a few. When thinking about the type of materials to use, it’s a good idea to have a variety of mixed media such as videos and images. We also suggest using separate materials for each show location and including your stand number so visitors know where to find you. We also provide all our exhibitors with generic graphics for use across socials and emails to help with pre promotion. You can find these here. Make sure you have taken us up on all that we can offer you as well. This puts you in the best position to be visible and means we are all working together to make the show a success.
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IMPORTANT INFORMATION
YOUR MANUAL The information detailed in the manual will provide you with everything necessary for your successful participation. Some of the services explained will be essential to your participation, while others are an optional extra. Find our FAQ’s HERE You can access your manual by searching:
hamerville.events/log-in Log-in using the email address you originally booked with. If you have forgotten your password, please select Lost your password? and create a new one.
For any queries please contact your relevant sales representative.
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STAND OUT There are a few things to consider when designing your stand. You want to ensure that it is eye-catching and makes an impact when sitting among other exhibitors. Whether you have booked a shell scheme or a space only option, there are always opportunities to entice visitors. Here are a few recommendations: Interactive Component (product testing station etc.) Games/Competitions Deals/Offers Freebies Live Demos Aesthetic Displays Useful Props (mannequins, rails, tool walls etc.) Noticeable Signage (flags to add height, lighting, screens etc.) Mascot
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ON THE DAY The hard work doesn’t stop on show day! We have a few on-the-day recommendations: Having the correct team with you on the day is of vital importance. Make sure they are engaging, willing to talk and passionate. To ensure a great atmosphere on your stand, why not consider playing music? This can help make you seem more approachable and create a welcoming environment. Be willing to participate in content. Whether through the show team or your own, producing great content on the day should be at the forefront of your mind. This will not only create a buzz surrounding the show but provide you with useful content to use after. Consider images, videos and trends at the time. It’s all about sharing! Be sure to tag our socials into any post you do so it can be shared across our audience. This pushes your brand out further and also helps to generate more interest in the show itself.
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LOOKING
FOR SOMETHING ELSE? ONE OF YOUR KEY CONTACTS WILL BE HAPPY TO HELP.