Goldwell Supplement

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MEETS

MARTIN CREAN

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A CREATIVE COLLABORATION Kao Salon, Goldwell & Martin Crean – a powerful partnership Beyond supporting salons every day with exceptional professional hair products including Goldwell, KMS, Oribe and VARIS, Kao Salon is dedicated to nurturing strong, successful partnerships that help you grow as a salon owner, business and stylist.

From extensive education and training support; inspirational global events and awards; to tailored support and tools, the brand house is dedicated to helping your salon become even more sustainable for you, your clients and communities. Kao Salon is passionate about working hand in hand with you to develop tailored activities, solutions and support, that help you succeed in what you love doing and while reaching new heights.

Here, Martin Crean of MODE, who has created this month's cover and inside collection using Goldwell Colorance & new Gloss Tones, shares more about his partnership with Kao Salon and Goldwell.

As a business owner, artistic director, hairdresser and educator, it’s important to work with a product partner that understands your different needs. And with Kao Salon and Goldwell, I know I can depend on them whatever hair hat I am wearing. Their innovative products mean I can create any texture I want to, whether for my everyday client or on a creative photo shoot, and the constant support means there is always someone at the other end of the line to listen to my challenges.

Our team and our clients are more demanding than ever before and I know that with Goldwell by my side, anything is possible.

Martin Crean, MODE

“Making life beautiful for salons, stylists and clients”

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Julie Winchester, General Manager UK, Ireland, South Africa. KAO Salon Division

For more information call 03301 239 530 or visit goldwell.com or kaosalondivision.com

#GOGOLDWELL #COLORFOREVERYONE

Kao Salon, underpinned by each of our salon brands, inherently understands that the expression of creativity is the lifeblood of the industry. We truly believe in the power of this incredibly powerful salon community. With our long history of working with salon owners and hair stylists, like Martin, we're dedicated to joining each of our salon partners on their journey, supporting them in every way we can to help them grow, create and succeed.

From our educational programs and inspirational sessions to our product innovations and business support, we work hand in hand and in complete partnership with each of our customers, ensuring they have everything they need to help them thrive in what they love doing most – professionally and creatively. We work hard to understand their daily challenges and their individual needs, and we believe that only by giving them our utmost support, can we, together, reach new heights. If our customers want to go the extra mile for their success, we’re at their side, helping make life more beautiful for salons, stylists and their clients alike.

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MEET MARTIN CREAN

M

artin started in hairdressing more than 20 years ago, working at a salon in

Stratford-upon-Avon as a 22 year old

himself as a creative leader within the

assistant. Determined to be the best he

hairdressing industry.

In salon, Martin’s aim is to make

could, Martin threw himself into the craft, learning everything the trade had

women feel beautiful and empowered

to offer.

by instilling them with confidence. His

Fast forward a few years and an

team at MODE are driven by their desire

experienced Martin opened his own

to provide an outstanding service, to

salon MODE Hair which is situated in the

listen to their clients, to tailor each visit

heart of the Cotswolds (see page 14)

to the individual, and to ensure every

and is renowned for creating a sought

client leaves looking and feeling great.

With a long-standing, successful

after, luxurious destination salon experience. His passion for creating

partnership with Kao Salon and

luxurious and beautiful hair has seen his

Goldwell, Martin is one of the brand's

clientele spread across the country.

Guest Artists with a strong focus on

Martin’s unique creative vision and

Goldwell and Kerasilk. In his role, he

technical excellence helped him to

provides both creative and technical

success at the British Hairdressing

guidance, education and inspiration for

Awards in which he has won Wales and

other like-minded creative partner salons

South West region in 2014, 2015, and

and has undertaken creative direction for

2019. He entered the British

photoshoots for new product launches

Hairdressing Awards Hall of Fame in

with his images used globally.

2020, the year he also won the Artistic Team Award. Demand for Martin’s work continues in providing artistic direction on numerous photoshoots as well as working with his busy client base.

Known for creating beautiful images, Martin’s stunning photographic collections have graced the covers of leading magazines the world over. He is regularly called upon to provide expert advice in top publications, and with his session work at London Fashion Week and photo shoots, he has established

www.kaosalondivision.com

www.modehair.co.uk

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Hair by Martin Crean using products from the Goldwell Color Portfolio.

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BEHIND Access all areas to getting the cover collection camera ready.

THE SCENES

“I created my collection based on the stunning Spring and Summer tones developed for the new Goldwell Colorance Gloss Tones range, with the support of the full Goldwell colour portfolio.

I love the juxtaposition of the soft pastels with the vivid deep tones and wanted to use this in my collection to showcase the contrast and texture through these colours.

The Colorance Gloss Tones range comes in an amazing selection of expressive blonde fashion shades and it’s an ammonia free liquid colour which can be used to enhance the colour tones of the client’s hair. The new Colorance Gloss Tones, which includ 15 shades of beautiful blonde, create a superior shine and enhanced brilliance, which can be achieved in just a 10-minute treatment.”

WITH MARTIN CREAN

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MAKE-UP The brief for the make-up on the day was natural, muted glamour to create a neutral base next to the hair colours.

CUTTING I took a holistic approach to the styles as I wanted to show precision cutting and soft blends of colour.

STYLING Working with stylist Magdalena Jacobs I asked for cool, neutral tones in styling to ensure the focus of the images was on the hair.

RESULTS It was a busy, long but very satisfying day and I’m really pleased with the results.

Hair Martin Crean @ MODE Make Up Roseanna Velin Styling Magdalena Jacobs Photography Richard Miles Products Goldwell

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To create this collection Martin used the following products from the Goldwell portfolio: Goldwell Elumen, Colorance, Colorance Gloss Tones, Pure Pigments, Top Chic, Silklift.

To find out more visit goldwell.com

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VISIT

T

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MARTIN TAKES US ON A TOUR OF MODE, HIS HAIR SALON IN THE COTSWOLDS WHERE COUNTRY LUXURY MEETS CITY SOPHISTICATION.

HOW DID YOU DECIDE ON THE STYLE OF YOUR SALON INTERIOR? I was inspired by my surroundings in the Cotswolds and sensitive to the nature of the building which is made from stone. Décor wise, I wanted to keep things soft, modern, contemporary but with a country feel.

WHERE DID YOU FIND THE INSPIRATION FOR YOUR DESIGN? I am lucky that my manager Jane is very good at interior design and one of my closest friends is an interior designer so I had a good team of people around me. When I was planning the salon we had lots of evenings with moodboards and a glass of wine to talk through ideas and inspirations. It was great to get different opinions on what might work and what might not practical for our team as well as the clients.

DID YOU USE AN INTERIOR DESIGNER? I worked closely with my friend Rachel Bird. It was great to work

DESCRIBE THE VIBE CREATED

BY YOUR INTERIOR One of the main aspects was creating an environment that was luxurious, relaxing and sophisticated. We’re in the middle of the country and wanted to create a real secluded but private atmosphere. There’s no passing trade – our only neighbours are the sheep in the fields!

with someone who brought my ideas to life and added her own sparkle to make it even more special.

WHAT DO YOU WANT YOUR CLIENTS’ FIRST IMPRESSION TO BE WHEN THEY WALK IN? I hope they get the feeling of space when they walk in. We’re situated in the middle of a 5,000 acre estate and there is nothing around us. We are a destination salon – people have to make a decision to come to us rather than walk past the door – so we have to create somewhere that they want to come to. We have a secure car park and have an exclusive feeling for those who take their hair seriously.

TELL US WHAT ARE THE KEY ELEMENTS OF YOUR SALON DESIGN? Exposed beams, original Cotswold stones, lots of space and contemporary furnishings.

DO YOU HAVE ANY CURATED PIECES OR SPECIAL FEATURES/AREAS IN THE SALON? Our bronze chandeliers are a real talking point. They hang from our high ceilings and are very opulent. Our exposed beams have the original Roman numerals engrained in them and our clients love reading them when they are at the backwash.

HOW HAVE YOU EMBRACED SUSTAINABILITY WITHIN THE DESIGN The building was built with original Cotswold stones and we have used natural materials throughout wherever possible.

Our lighting is all LED and we have a comprehensive recycling system.

WHAT SALON SOFTWARE DO YOU USE AND WHAT FEATURE OF IT DO YOU FIND MOST USEFUL? We use iSalon in the salon which is great for our business. We can print out reports, see different ways of gaining new clients, what services are working for us and how we can improve on our retail.

WHAT SALON FURNITURE HAVE YOU CHOSEN AND WHY? It’s a bit of a mixture of REM and Gama furniture and bespoke pieces.

DO YOU HAVE DRESS CODE/UNIFORM FOR YOUR TEAM? We tend to stick to the traditional black, but I do like a pop of colour every now and then! www.modehair.com Instagram: @martincreanmode

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Green Impact

Kao Salon Divison is helping you to level up your salon sustainability; a positive partnership allowing you to ethically grow your business whilst reducing your impact on the planet.

SUSTAINABILITY IS OUR HIGHEST PRIORITY KAO SALON MISSION: Kao Salon is dedicated to taking its partnerships with salons to a new level by further strengthening its sustainability programmes, helping its salon partners to become more sustainable as a business and for their clients and communities.

KAO SALON PLEDGE: Continuous improvement of its ecological footprint: as a business and for their salons partners.

Responsible innovation: low impact product formulations, sustainable packaging and sustainable manufacturing.

Valuable and meaningful partnerships with salons and stylists: dedicated support, tools advice and targeted for more sustainable salon solutions.

Learn more about how Kao Salon can support your salon – visit kaosalondivision.com/sustainability Reducing its waste is a key aspect in a salon’s journey to becoming more sustainable. We’re dedicated to delivering product innovations and salon solutions that help salons lower their carbon emissions. In our fight against plastic waste, our first priority at Kao Salon is to reduce our packaging. Examples of our continued commitment to sustainable packaging include ournew professional pouch solutions such as SilkLift pouches which use 80% less plastic and are 97% recyclable. Plus our new Oribe 1L Refill Pouches launching this summer which use 71% less single-use plastic than and encouraging re-use of the beautiful litre bottles, while the compact pouches help reduce carbon emissions in transport.

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Since March, all of our Goldwell Colorance products including new Gloss Tones are now climate neutral, meaning their inevitable carbon emissions have been compensated.

Raw materials, packaging, production and transport, all generate carbon emissions.

Some of them we have reduced already, by producing them with climate neutral electric energy1; and by cutting our energy consumption by 28%2. The remaining emissions we offset by supporting a wind farm project in Tangier, Morocco. This has reduced carbon emissions by replacing fossil fuel-based electricity against climate neutral renewable energy thus helping to decrease the country’s 95 % dependence on imported coal, oil products, and natural gas.

KAO SALON ACTIONS:

Dr Elmar Mussenbrock, Global Director Sustainability, Kao Salon Division 1

Main salon manufacturing site Darmstadt (Ger)

2

vs. 2010, at main salon manufacturing site Darmstadt (Ger)

KAO – PARENT COMPANY OF KAO SALON DIVISION UK – HAS BEEN NAMED AS ONE OF THE WORLD'S MOST ETHICAL COMPANIES FOR AN INCREDIBLE 16 YEARS IN A ROW BY THE ETHISPHERE INSTITUTE, WHICH DEVELOPS AND SHARES BEST PRACTICES IN BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.

Kao Salon’s Top 3 Tips to help salons lower their environmental footprint: Save Energy: if you can switch to renewable electric energy; Ideally replace ‘older style’ light bulbs with energy-saving LED to lower energy consumption.

Reduce waste: introduce waste separation to increase recycling.

Or even better partner with a salon waste management company to ensure the recycling of all waste, including hair, which represents a very high part of the salon waste.

Save water: for example, by installing water-saving shower heads and by changing your usage habits, e.g. by favoring leave-in conditioners against rinse-off types.

REDUCE WATER: Since 2010 Kao Salon has reduced its yearly production water consumption by 16% GOAL FOR 2025: Yearly water saving of 23%

REDUCE CO2 EMISSION: Since 2014, Kao Salon's main production facility has run with 100% climate neutral renewable energy and across Europe since 2020.

GOAL FOR 2025: Net climate neutral production is already reality, since 1stJan 2022

SAVE ENERGY: Following a step-by-step reduction plan, Kao Salon has cut its energy consumption by year by 28%.

GOAL FOR 2025: Yearly energy saving of 40%

PLAN FOR THE FUTURE WITH KAO SALON DIVISION. TO ACCESS ALL OF THIS SUPPORT AND STEP UP YOUR SUSTAINABILITY CREDENTIALS, CALL 020 3540 1200 OR VISIT KAOSALONDIVISION.COM

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COLOR FOR EVERYONE Colorance. For every stylist. For every client. For every service.

Goldwell delivers what stylists want – rich, shiny color with an amazingly healthy hair feel. Easy. Quick. Versatile. Colorance colors and repairs hair in one step, delivering up to 3 times more shine and up to 5-times-better combability*. See and feel the difference.

Discover more at goldwell.com *Even on damaged hair.

#COLORFOREVERYONE #GOGOLDWELL