ghd Digital Supplement | April 2021

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20 YEARS OF GOOD HAIR DAYS Celebrate 20 years of good hair days: iconic design, life-changing technology, catwalk hairstyles and professional expertise with ma^ new ghd couture collection.

For more information, contact your ghd account manager or email prohelp@ghdhair.com #ghdhairitage #20yearsofghd

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, s r a e y 0 2 t s la For the mpowered hairdressers and ghd has e ts with good hair days. their clien From our humble beginnings with the very first game-changing ghd straightener to today’s global business, we have always been passionate about merging science and innovation with beauty and style to provide professional salons with the very latest in pioneering new technologies. We are proud to offer the most technically advanced hair tools in the world, which in turn provide you with the very best products for the job – and a retail offering that clients can’t resist.

All of our products are developed by leading scientists in our dedicated ghd R&D laboratories in Cambridge to create tools that allow you to express your creativity, provide solutions for in-demand services and help clients achieve the hair they love, all with safer-for-hair heat styling.

As well as our award-winning products, we’re proud to support salons with education, inspiration and on-going opportunities to grow their business alongside ghd. From the incredible experiences offered to young stylists in our style squad to live-streamed education broadcasts for the whole salon team with our amazing ambassadors, we’re proud to give back to the professional hairdressing industry – and want to thank you for your ongoing support over the last two decades.

Whether you’re new to the ghd family or you’ve been a loyal fan since the launch of our very first straightener in 2001, we’d like to thank you for being part of our journey – and we can’t wait to see you all back safely in the salon soon, creating even more good hair days.

Antony Strianese, ghd Managing Director UK & Ireland

Take a trip down memory lane as we delve into the ghd archives to share some of the most memorable moments from 20 years of good hair days.

CELEBRATING OUR

Hair itage -

The range expands, as we launch the ghd IV mini, classic and max stylers.

ghd launches with the ghd original straightener, sold exclusively through salons.

We celebrate another new innovation, with the launch of the ghd V® gold classic styler.

We become the first salon-only brand to advertise on television, and launch the ghd II classic and mini stylers.

2003

2001 2002

2010

2007 2004

2009

The ghd R&D facility in Cambridge opens. Committed to improvements in technology and hair health, the facility now develops all of our ground-breaking technology.

We go global with the launch of ghdhair.com – and enter the vocabulary, as people start saying; ‘I’ve ghd’d my hair’.

Straighteners become stylers – and have remained #morethanjustastraightener ever since. We also launch the ghd III styler collection and celebrate our first ghd Pink breast cancer charity collaboration.

2011

Our styling range grows to include brushes, combs and styling products.

Oops – we break the internet with the launch of our ghd glide™ hot brush: the perfect partner for second day styling with instant smoothing on dry hair, which sells out globally in just 3 weeks!

We’re celebrating 20 years of good hair days and amazing achievements! ● ● ● ● ● ●

2 million stylers sold every year 5 iconic products sold every minute Winner of more than 300 beauty awards Used by 250,000 stylists around the world Sold in 30+ countries and 50,000 salons globally $20M raised for Breast Cancer awareness globally

This year sees the relaunch of the ghd max professional wide plate styler, a firm favourite for styling long, thick, or curly hair thanks to our largest plate size yet, allowing you to style in half the time.***

Holidays just got better, with the launch of ghd flight®: the ghd travel hairdryer.

We also launch another salon-exclusive innovation with the ghd oracle® versatile curler – combining a bespoke ‘U’ shaped barrel and breakthrough curl-zone technology to create an endless variety of long-lasting curls and waves in just one stroke.

Time for another big milestone, as we launch ghd air® – the first ghd hairdryer.

2012 2014

2021

2019

2016

2020

2018

Styling gets smarter, with the launch of ghd platinum+, which has ultra-zone™ technology to predict the needs of your hair – allowing for 70% stronger hair+, 20% more shine++ and 2x more colour protection+.

We also introduce the ghd heat protection styling range, with 10 essential products that work in symbiosis with ghd tools to maximise heat styling for long-lasting results and lightweight, invisible protection.

The innovations keep coming, with the launch of our ghd helios™ professional hairdryer in 4 stunning colours; our lightest, fastest professional hairdryer features unique Aeroprecis™ technology for ultimate styling control and 30% more shine*.

Our hot brush family grows, too, with our ghd rise volumising round brush – perfect for an instant boost in volume and body, creating 2x more volume** from root to tip.

We launch the ghd curve® collection of four tongs and wands.

+

reduced breakage and 2x more colour protection vs. a styler working at 230ºC. vs. naturally dried hair *technical testing, 2019, vs. naturally dried hair. **technical testing vs. naturally dried hair. *** July’20. 80% of 140 consumers agreed vs. their current styler.

++

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We’re proud to work with incredible hairdressers across the globe, including our three inspirational global ambassadors: Adam Reed, Charlotte Mensah and Zoë Irwin.

THE PRO CHOICE Adam Reed

Session stylist, salon owner and much-loved industry voice, Adam always brings a dose of East London style to shows and shoots.

“My job is to make people’s hair look amazing and I need the right tools and products in my hands to achieve that; that’s what ghd has given me – twenty years of good hair days!”

씰 I can’t live without my... ghd max

– it’s my go-to for perfectly pressed hair. 씰 My favourite ghd memory is... my first campaign shoot with Matt Irwin. I think we really captured the feel of the time – and your first time is always the best! 씰 I love ghd because... it never settles. We are always looking to make the best, even better.

E

Zoë Irwin Queen of the blow-dry, Zoë is known and loved for her cool-girl updates on classic techniques and gorgeous, ultra-desirable hair.

“I’ve built my career on creating hair that has shine, looks premium and lasts; that’s why ghd are the only tools I will use.’’

I can’t live without my... ghd helios.

I was involved in the testing and I created the looks for the campaign.

I think it’s truly been a technical breakthrough in terms of how it performs and it’s been my go-to ever since.

씰 My favourite ghd

씰 I can’t live without my... ghd

glide. The very first professional hot brush that smoothes textured hair quickly and effortlessly. 씰 My favourite ghd memory is... I bought my first ghd styler in January 2002 and was so impressed with its design and the fact that it could straighten all Afro hair types quickly and effortlessly. 씰 I love ghd because... there’s no two ways about it – if you’re looking for a styler, hairdresser or tongs that get the job done, ghd is the BEST on the market. I love the one heat setting of 185˚C, which is the optimum temperature for hair health.

Charlotte Mensah Salon owner, published author and the authority on Afro, textured and curly hair, Charlotte is also an industry pioneer: the first Black woman in the British Hairdressing Awards Hall of Fame. “ghd tools give you a finish with amazing shine and allow me to create endless shapes and silhouettes, without losing the natural texture of the hair. I don’t know any other tools that can do that.”

memory is... shooting with Rankin a few years ago for the Christmas campaign. We shot one model with seven looks, including my cool girl wave which went on to become a really big part of the ghd world. 씰 I love ghd because... the incredible technical developments help us safely style hair in ways which you’d never think were possible. 씰 They’re always ahead of everyone with research and I absolutely adore the aesthetic of the brand and the chicness of the products.

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Celebrate 20 years of good hair days iconic design, life-changing technology, catwalk hairstyles and professional expertise with the new ghd couture collection.

MADE TO MEASURE Introducing the ghd couture collection: a trio of looks inspired by iconic hair moments from the last two decades, created to celebrate the iconic styling capabilities of ghd.

Featuring a limited edition ombré chrome ghd platinum+ styler, ghd gold® styler and ghd helios™ hair dryer, with beautiful hallmark logo detail. #ghdhairitage #20yearsofghd

ghd couture collection Hair by ghd global ambassadors Adam Reed, Charlotte Mensah & Zoë Irwin WWW.RDR.LINK/HZ053

THE LAB REPORT From the heart of our Cambridge R&D lab, here’s a look at some of the stand-out technology behind our best-selling tools.

Ultra-zone™

As seen in: ghd platinum+, ghd rise, ghd curve®

Developed by ghd scientists and engineers over five years, ultra-zone™ technology monitors heat 250 times per second to always maintain the safer-for-hair temperature of 185°C, guaranteeing homogeneous heat across the whole plate/barrel, and resulting in sleek, smooth, shiny results in one stroke.

Cutting-edge predictive technology recognises the thickness of the hair, the section size and the speed at which you are styling, and adjusts accordingly to ensure the temperature remains even and constant, from root to tip.

No matter what your client’s hair type or your chosen styling technique, ultra-zone™ ensures ultimate results and personalized styling in response to your client’s individual hair needs.

Aeroprecis™ As seen in: ghd helios™

Redefining the way you blow-dry, Aeroprecis™ technology enables the delivery of a more concentrated airflow and even temperature distribution, for superb control and hair alignment, resulting in 30% more shine*. Four separate technologies work together to create this powerful, precise air placement: the Aeroprecis™ filter for an efficient, effective, even intake of air; the Aeroprecis™ impeller to improve aerodynamics by reducing air turbulence; Stator Vanes which convert air swirl into directed airflow to enhance speed of drying, and a Contoured Nozzle, which is internally sculpted and engineered to equalise the transfer of airflow and reduce turbulence.

Curl-zone™ As seen in: ghd oracle®

This patented tech is at the heart of our breakthrough versatile curling tool and combines the styling power of heat and the setting effect of cooling, to form and set smooth, glossy curls and waves in just one stroke. Hair passes through a unique U-shaped barrel, where 4 ceramic plates are working at the optimum temperature of 185°C, then passes over 2 cool zones to flash-cool and lock in a lasting, structured shape. A change in angle or speed allows for a variety of curls and waves produced with just one tool, meaning curl creativity is truly endless!

*Technical testing, 2019, vs. naturally dried hair.

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IN THE BAG Your at-a-glance guide to the ghd essentials that every stylist needs in their kit – as picked by our education team. ghd helios™ professional hairdryer For ultra-powerful drying and ultimate styling results with 30% more shine†, the ghd helios™ hair dryer with unique Aeroprecis™ technology and bespoke contoured nozzle puts the power in your hands for the best-ever blow-dry.

“The power and control that ghd helios gives me is second to none and I love how easy it is to shape and mould the hair, while increasing shine and dramatically reducing styling time. That’s why it’s always in my kit bag!”

Grant Williams, ghd Key Account Educator

ghd platinum+ The ultimate smart styler, featuring ground-breaking Ultra-zone™ technology that responds to your hair and the way you style, controlling heat more effectively and predicting individual hair needs, for 70% stronger hair*, 2x more colour protection* and 20% more shine**.

“The ghd platinum+ would be my desert island product. If I was ever told I could only take one hot tool with me to a shoot, this would be it. From glass-like shine to beachy lived-in texture and expensive red-carpet waves, ghd platinum+ delivers every time.”

Amy Sontae, ghd Global Education Creative Manager

ghd curve® Create curls that go the distance with our range of ghd curve® curling wands and tongs.

They feature our Ultra-zone™ technology to deliver optimum safer-for-hair heat and help lock curls in place.

“The ghd classic curl tong is my favourite ghd tool. It’s perfect for all lengths to create sexy waves and gorgeous bouncy volume.”

James Earnshaw, ghd UK Trade Education Ambassador

ghd hot brushes Pick our professional hot brushes for enhanced volume or smooth, refreshed style, in an instant. The ghd rise provides lasting lift and volume at the root through a combination of our predictive Ultra-zone™ technology and smooth-touch 5mm bristles.

For smoothing second-day hair, the ghd glide refreshes sleek styles in seconds.

“The ghd hot brushes are both essential in my kit bag.

When time is of the essence, I love reaching for my ghd glide to quickly smooth: it leaves hair incredibly shiny and silky. I choose my ghd rise to give my clients that soft blow-dry feeling: it’s great for quick volume when you might not have the time for a full on blow out!”

Chlöe Swift, ghd Global Educator

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ghd heat protection styling range Style like a pro with the ghd heat protection styling range, which includes 10 essential products designed to be used alongside ghd tools to maximise heat styling for professional, long-lasting results. The heat protection styling range features the advanced ghd heat protection system, designed to create a lightweight and invisible thermal protective barrier between hair and heat, so you can style with confidence.

“This is my go-to range whether I am in the salon or backstage – it gives me the added confidence that my clients’ hair is protected. I style with heat every day and I know what is needed to bring my styles to life. Products add the foundation to all the looks I create and allow me to push the boundaries of creativity with my ghd tools. I know my reputation is guaranteed as these styles will last, and for my client, there’s nothing more important than protected, healthy hair.”

Dafydd Thomas, ghd Global Head of Education

*reduced breakage and 2x less colour fade vs. a styler working at 230ºC **proven to deliver more shine vs. naturally dried hair † vs. naturally dried hair

We’re here to support the growth of your salon through education, inspiration and the wealth of opportunities available through our Premier Programme.

YOUR PROFESSIONAL SUPPORT SYSTEM Inspiring education From expert interviews on social media to live-streamed online seminars and in-depth salon team sessions, ghd education is accessible for everyone. Our seasonal collections provide trend-led looks to inspire, with styling techniques to take away and try with your own clients. Inspired by real world and runway trends, and translated by our team of educators and ambassadors, our collection-based education offering provides a point of difference and ideas for new, profitable salon services and retail. Our ongoing education also covers the entire range of ghd tools with both classic and fresh ideas for techniques and finishes that clients will love.

If you are interested in learning more about ghd education, please contact your ghd account manager or email prohelp@ghdhair.com

Building your business, together The ghd Premier Programme is our salon rewards initiative, working alongside our top partners to provide an enhanced education offering, as well as exclusive access to new content and a first-chance look at new launches. Our aim is to help elevate your business to become the destination salon in the area for fashion-led, ultra-desirable hair and an exceptional customer experience. The comprehensive business support also extends to online, as we provide access to bespoke content and ideas to help salons develop a premium presence on social media, as well as visual merchandising assets and enhanced POS for the salon too.

“At ghd, we’re proud to partner with salons to help them be the very best they can be. We’re passionate about education and know just how transformative it can be not just to the team’s skillset, but also to their mindset, confidence and business. Education has always been my passion, but it isn’t just about being creative – it’s also about providing the best training on consultation and retail, which are two of the most important parts of any hairdressing experience.”

Janine Jennings, ghd Head of

Speak to your ghd account manager today to enquire about the Premier Programme

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Education UK & ROI.

For more information

Contact your ghd account manager or contact prohelp@ghdhair.com