Commercial Vehicle Workshop Media Information 2024

MEDIA 2024

COMMERCIAL The trade magazine for servicing and repair professionals

VEHICLE WORKSHOP

PRINT

WEB

E-NEWS

MEDIA 2024

READERSHIP & DISTRIBUTION In both print and online formats, Commercial Vehicle Workshop (CVW) is tailored to deliver comprehensive coverage focused on the needs and interests of professionals responsible for the service, maintenance, and repair of commercial vehicles. Published 11 times a year, the magazine has a circulation of over 8,000, which is made up of independent, fleet, and local authority workshop owners, managers, and technicians.

“CVW is a valuable resource for the industry, dealing with all the important issues and helping both independent workshops and large fleets keep abreast of technological advances, new products, repair processes, legislation, and market trends.

The magazine is vital in keeping us informed and up to date on what’s going on in this fastpaced industry" Rob Cooper, Director Commercial Motors

n Every issue is also available to read page by page at www.cvwmagazine.co.uk n It is also emailed out in digital format to approximately 2,000 workshop and fleet managers, with an average read time of 6.32 minutes. n Clickable, trackable links appear on all adverts and editorial.

MEDIA 2024

CIRCULATION BREAKDOWN SECTOR BREAKDOWN

47%

32%

14%

5%

2%

Independent Workshops

Fleets/In-house Fleet Workshops

Bus & Coach

Local Authority Workshops

Dealerships

REACHING MAJOR ROAD HAULAGE COMPANIES

AFFINITY WATER

JOHN LEWIS SAINSBURYS

HERMES PARCELNET

BIFFA

FEDEX

JOB FUNCTION BREAKDOWN Owner/Director/Proprietor Engineer/Technician Workshop Manager / Head of Maintenance Fleet Manager/Transport Manager

ASDA

FIRST BUS

56% 15% 12% 12%

ROYAL MAIL

MEDIA 2024

EDITORIAL OPPORTUNITES What can we do for you?

In every issue of CVW we cover a range of topics and issues that affect workshops on a daily basis. Regular sections include:

Traffic News – the latest on fleet additions, who’s buying what and why.

Business and training - a look at what helps workshops to work smarter and develop the talent of the future.

In the workshop – practical advice on all aspects of vehicle service, repair and maintenance.

What’s new? – a comprehensive look at new products arriving on the market from tools to consumables.

Competitions – Our regular competitions and giveaways offer readers the chance to win some of the latest and most sought-after tools and workshop equipment. They also provide suppliers with the opportunity to offer branded workwear and accessories.

Feature articles – every month CVW looks in depth at two or three topics, designed to keep the workshop team up to speed with the latest developments in service, maintenance and repair. See the feature’s list for this year’s topics.

MEDIA 2024

2024 FEATURES LIST January

May

Brakes Batteries & Lighting Trailer Servicing NEW

Road Transport Expo Preview Tyres, Wheels

(copy edit deadline 4th December 2023)

Axles & Suspension

February

Air Conditioning & Refrigeration

Emissions Tools & Workshop Equipment Clutch, Transmission & Steering

(copy edit deadline 16th April 2024)

September Batteries & Lighting Body Repairs & Refinishing Filters (copy edit deadline 15th August 2024)

October June

(copy edit deadline 17th January 2024)

Diagnostics & Software

March

Tools & Workshop Equipment

Emissions Fuels, Lubricant & Additives Diagnostics & Software

Road Safety & Vehicle Security

Brakes Light Commercial Vehicles Trailer Servicing NEW (copy edit deadline 16th September 2024)

November

(copy edit deadline 15th May 2024)

Diagnostics & Software Tyres & Wheels Axles & Suspension

April

July/August

(copy edit deadline 16th October 2024)

CV Show Preview Light Commercial Vehicles Body Repairs & Refinishing Brakes

Clutch, Transmission & Steering

December

Fuels, Lubricant & Additives

Fuels, Lubricant & Additives Emissions Tools & Workshop Equipment

(copy edit deadline 11th March 2024)

(copy edit deadline 18th June 2024)

(copy edit deadline 7th February 2024)

Alternative Technologies

Contacts: Johnny Dobbyn & John Levick, Editors, workshop@cvwmagazine.co.uk Robert Gilham, Group Manager, rgilham@hamerville.co.uk Matthew Boase, Advertising Sales Manager, mboase@hamerville.co.uk Kelly Newstead, Digital Manager, pmmonline@hamerville.co.uk

(copy edit deadline 13th November 2024)

MEDIA 2024

PRINT RATE CARD & CARD SPECIFICATIONS Space

1 insertion

Type (mm)

Trim (mm)

Bleed (mm)

DPS

£4100

Full Page

£2150

180 x 255

210 x 289

216 x 295

1/2 Page (H)

£1100

180 x 124

210 x 145

1/2 Page (V)

£1100

88 x 255

103 x 289

1/4 Page Strip (H)

£625

60 x 180

73 x 210

1/4 Page Strip (V)

£625

45 x 255

50 x 289

1/4 Page

£575

124 x 88

Covers: n Front Cover: £3,250 n n n n n

Advert Material: n

Outside Back: £3,000 Inside Front: £2,400

n

Inside Back: £2,400

n

Inserts Loose: POA

Copy Date: 4 weeks prior to publication date. n Cancellation: 6 weeks prior to publication date.

(All prices are exclusive of VAT)

Adverts should be either high res 300 dpi PDFs, JPEGs or TIFFs. Colour proof required DPS adverts need to be supplied as two separate pages and have a 3mm gutter allowance either side if there is small text running through the centre

Contacts: Robert Gilham, Group Manager, rgilham@hamerville.co.uk / Matthew Boase, Advertising Sales Manager, mboase@hamerville.co.uk / Carol Padgett, Group Production Manager, carol@hamerville.co.uk

MEDIA 2024

WEBSITE

Exclusive sponsored banner 728 x 90px £800 / month

Homepage slider (rotating with edit) 620x415px £700 / month

Leaderboard (4 slots on rotation) 728 x 90px £650 / month

Inline MPU 300 x 250 px 3 slots £625 / month

MPU 300 x 250px £600 / month

Pop up advert Appears on every site visit 300 x 254px £900 / month

100,617

8,384

5,465

4:56mins

Total page views per year

Total page views per month

Average website users per month

Session duration (average per user)

l All adverts to be supplied in jpeg or gif format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date

Skin Max 1920px; 1000px clear section in middle (unseen); 300px visible each side £600 / week

Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article 800x533px) £600 / month

Featured video YouTube/Vimeo link (please note that we are unable to provide detailed click/play data for videos) £400 / month

Contacts: Robert Gilham, Group Manager, rgilham@hamerville.co.uk Matthew Boase, Advertising Sales Manager, mboase@hamerville.co.uk Stephanie Stapleton, Digital Production, stephanie@hamerville.co.uk

MEDIA 2024

EMAIL NEWSLETTERS CVW E-newsletter Reach: 6,800 Rate:

£500 p/banner

Spec:

600 x 120px £700 p/video

Spec:

600 x 338px

Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation.

l Please supply a URL with your copy to link to the advert

l Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk

Solus E-newsletters There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter. Content can be provided as complete HTML code or made up by us to the template specification below.

Reach: 6,800 Rate: £1,200 Assets to be supplied as either: l l

html (complete with images) at 600px wide; or Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible

Subject line to be supplied with assets Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.

Contact:

Robert Gilham, Group Manager, rgilham@hamerville.co.uk Matthew Boase, Advertising Sales Manager, mboase@hamerville.co.uk Stephanie Stapleton, Digital Production, stephanie@hamerville.co.uk