The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP WORKSHOP
media information 2022
Readership & Distribution In both print and online formats, Commercial Vehicle Workshop (CVW) is tailored to deliver comprehensive coverage focused on the needs and interests of professionals responsible for the service, maintenance, and repair of commercial vehicles. Published 11 times a year, the magazine has a circulation of almost 9,000, which is made up of independent, fleet, and local authority workshop owners, managers, and technicians.
“CVW is a valuable resource for the industry, dealing with all the important issues and helping both independent workshops and large fleets keep abreast of technological advances, new products, repair processes, legislation, and market trends. The magazine is vital in keeping us informed and up to date on what’s going on in this fast-paced industry” Rob Cooper, Director, Commercial Motors
DIGITAL
n Every issue is also available to read page by page at www.cvwmagazine.co.uk n It is also emailed out in digital format to over 3,000 workshop and fleet managers, with an average read time of 6.32 minutes. n Clickable, trackable links appear on all adverts and editorial.
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Circulation Breakdown SECTOR BREAKDOWN
47%
32%
14%
5%
2%
Independent Workshops
Fleets/In-house Fleet Workshops
Bus & Coach
Local Authority Workshops
Dealerships
REACHING MAJOR ROAD HAULAGE COMPANIES
JOHN LEWIS
BIFFA SAINSBURYS FEDEX
AFFINITY WATER
FIRST BUS
ASDA ROYAL MAIL
HERMES PARCELNET
JOB FUNCTION BREAKDOWN Owner/Director/Proprietor Engineer/Technician Workshop Manager/Head of Maintenance Fleet Manager/Transport Manager
56% 15% 12% 12%
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Lead Generation CVW offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the launch of the innovative and streamlined RDR.link reader enquiry service and Flickbook format.
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RDR.link
With a wide array of online resources supporting the latest solutions – from videos to technical guides, PDFs to podcasts – it can be a challenge for technicians to locate what they need quickly and efficiently. To ensure they’re not missing out on these valuable resources, CVW has introduced RDR.link – a new service that transports users immediately to the online resources mentioned in stories.
Option 1: Readers enter the unique RDR.link code and address (www.rdr.link/VT006, for example) into their web browsing search bar. They’ll then be directed to the relevant online resource.
Option 2: Readers visit the RDR.link homepage at www.RDR.link and can type the unique five-digit RDR.link code (vn010, for example) into the search bar on the page. They’ll then be directed to the relevant online resource.
2
Flickbook
Featuring both clickable advertising and editorial links to take users to extra information on products and services of interest, CVW’s Flickbook version ensures that technicians are delivered to company sites and resources with just a click of a button.
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Data Analysis Introduced in direct response to feedback from the sector, CVW has established a market-leading platform through which every interaction with any of our digital products can be assessed and measured. This innovative tool allows us to help marketing teams establish how content is being received by the CVW audience across all of our digital platforms. Our system tracks how the CVW audience is viewing each advert, piece of editorial, newsletter or bespoke email across our digital portfolio. These detailed statistics will prove invaluable to marketing teams wishing to assess results of campaigns and help inform future projects. CVW is able to provide the following information: Website Statistics
● ● ● ●
Average Users P/M Average Sessions P/M Average Pageviews P/M Average Session Duration
Total reads Time spent engaging with your content
Website Advertisements
● ● ●
Impressions
Total Link usage
● ●
Total Read time Links clicked
Our bespoke reporting system collates all these statistics to demonstrate the total activity a brand has received from across CVW ’s digital platforms.
Clicks Click through rate
Email Banners/Bespoke Emails
● ● ● ●
●
Online Flickbook
Editorial content
● ●
RDR Link Tool
Delivered Opened Clicked Which Links have been clicked
Using these statistics you can tailor your content to our audience — maximising the interaction and number of leads you receive as a result. Please ask a member of our sales team to find out how CVW ’s Data Analysis can help to deliver your marketing goals.
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Editorial Opportunities
NEWS
We cover all the major industry news stories, including comments and opinions from experts within the sector to keep readers informed.
TECHNICAL ADVICE
BUSINESS & TRAINING
Each issue features a dedicated business and training section, offering advice to workshops and fleet operators about how to improve the efficiencies of their businesses. We also keep readers updated on the latest legislative and regulatory requirements within the sector.
COMPETITIONS
Our regular competitions and giveaways offer readers the chance to win some of the latest and most sought-after tools and workshop equipment. They also provide suppliers with the opportunity to offer branded workwear and accessories.
Via a mixture of step-by-step installation guides and diagnostic troubleshooters, our technical articles provide readers with best practice advice and tips for their day-to-day roles.
NEW PRODUCTS
FEATURE ARTICLES
Each issue of CVW incorporates a variety of dedicated features on key topics affecting the readership.
Every issue includes a comprehensive round-up of the latest products, tools, workshop equipment, catalogues and online resources from the industry’s most prominent suppliers, as well as hands-on product tests.
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Features List 2022 Copy deadline four weeks prior to publication
JANUARY
MAY
Brakes Batteries Winter Service & Lighting
CV Show Preview Emissions Technical Supplement Workshop Management
FEBRUARY Emissions Tools & Equipment Clutch, Transmission & Steering
MARCH Fuels, Lubricants & Additives Compliance Diagnostics Air Conditioning
APRIL Brakes Tyres & Wheels Body Repair & Maintenance Filters
JUNE Axles & Suspension Diagnostics Light Commercial Vehicles Tools & Equipment
JULY/AUGUST Clutch, Transmission & Steering Fuels, Lubricants & Additives Automechanika Frankfurt Preview
SEPTEMBER Batteries Compliance Body Repair & Maintenance Business Supplement NEW
OCTOBER Brakes Light Commercial Vehicles Winter Service & Lighting EuroBus Expo Review
NOVEMBER Diagnostics Tyres & Wheels Axles & Suspension Tools & Equipment
DECEMBER Emissions Top Products Fuels, Lubricants & Additives
REGULAR FEATURES News Tech Tips Business & Training Special Reports
Product Test Competitions & Giveaways What’s New? Digital Digest NEW
CONTACTS
CIAN BRITTLE
Editor
ROBERT GILHAM
cvw@hamerville.co.uk
rgilham@hamerville.co.uk
Digital Manager
Account Manager
KELLY NEWSTEAD pmmonline@hamerville.co.uk
Group Manager
ALEX DILLEIGH
adilleigh@hamerville.co.uk
Commercial Vehicle Workshop, Regal House, Regal Way, Watford WD24 4YF Tel: (01923) 237799
www.cvwmagazine.co.uk CVWmagazine @CVWmagazine
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
CVW print rate card & specifications Space
1 insertion
Type (mm)
Trim (mm)
Bleed (mm) 216 x 295
DPS
£4100
Full Page
£2150
180 x 255
210 x 289
½ Page (H)
£1100
180 x 124
210 x 145
½ Page (V)
£1100
88 x 255
103 x 289
¼ Page Strip (H)
£625
60 x 180
73 x 210
¼ Page Strip (V)
£625
45 x 255
50 x 289
¼ Page
£575
124 x 88
IMPACTFUL ADVERTISING OPPORTUNITIES
COVERS:
Front Cover: £3,250
Outside Back: £3,000 Inside Front: £2,400 Inside Back: £2,400 Inserts Loose: POA
Copy Date: 4 weeks prior to publication date. Cancellation: 6 weeks prior to publication date. (ALL PRICES ARE EXCLUSIVE OF VAT)
ADVERT MATERIAL
n Adverts should be either high res 300 dpi PDFs, JPEGs or TIFFs. n Colour proof required
n DPS adverts need to be supplied as two separate pages
CONTACTS
“Rotronics has worked with CVW for a number of years because we consider them to be a major publication that is read by our key customer group. We value CVW's
Robert Gilham, Group Manager: rgilham@hamerville.co.uk
strong editorial team and their focus
Carol Padgett, Group Production Manager: carol@hamerville.co.uk
readership. We are delighted to
Alex Dilleigh, Senior Account Manager: adilleigh@hamerville.co.uk T: 01923 237799 W: www.hamerville.co.uk
on news and current issues for the work closely with the team.” Ken Clark, Managing Director, Rotronics
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Website 117,016
7,745
4.42mins
11,173
Total page views per year
Unique website users per month
Session duration (average per user)
Total page views per month
Exclusive sponsored banner 728 x 90px £1000 / month
Inline MPU (2 slots) 300 x 250 px £900 / month
Homepage slider (rotating with edit) 620x415px £650 / month
Homepage carousel highlighting 4 articles on site (500-800 words & one high res image per article 800x533px) £600 / month
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Leaderboard (rotating) 728 x 90px £900 / month
Featured video YouTube/Vimeo link (please note that we are unable to provide detailed click/play data for videos) £500 / month
MPU (3 slots) 300 x 250px £850 / month
Skin Max 1920px; 1000px clear section in middle (unseen); 300px visible each side £600 / week
All adverts to be supplied in JPEG or GIF format, along with a URL to link the advert to l Copy date is 10 working days prior to upload date
Contact:
Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Robert Gilham, Group Manager rgilham@hamerville.co.uk 01923 237799
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Email CVW Newsletter
Sponsored Solus Newsletter
The regular Commercial Vehicle Workshop email newsletter is sent out weekly to around 5,000 active fleet managers, workshops and technicians. It is designed to keep them updated on all the latest content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:
There is also a weekly opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below:
Delivered to - 6,800 Rate - £500 per banner £700 per video
Assets to be supplied as either:
Delivered to - 6,800 Spec - 600 x 150px Spec - 600 x 338px
Acceptable formats: JPEG, GIF, animated GIF. We cannot support third party click tags. For animated GIF, please ensure relevant info is contained in first frame of the animation. l
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Please supply a URL with your copy to link to the advert Copy to be supplied 10 working days prior to send out date l Supply to digital@hamerville.co.uk
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Rate - £1,200
html (complete with images) at 600px wide; or
Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible Subject line to be supplied with assets Our brand header and unsubscribe link will be added to all solus emails. Please do not supply view in browser or unsub links with html. We are unable to amend supplied html. Test version will be emailed for approval with confirmation of planned send date.
PLEASE NOTE THAT ALL EMAIL CREATIVE IS REQUIRED 10 WORKING DAYS PRIOR TO THE SEND DATE l
Contact:
Supply to digital@hamerviile.co.uk
Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Robert Gilham, Group Manager rgilham@hamerville.co.uk 01923 237799
The trade magazine for servicing and repair professionals
COMMERCIAL VEHICLE WORKSHOP
media information 2022
Virtual Solus Showcase CVW is now offering a brand-new digital platform designed to take your content directly to a trade audience in an inviting and accessible new format.
The virtual solus showcase is a dedicated digital connection emailed to our whole database of around 5,000 workshop and fleet manager featuring sponsored content throughout.
A bespoke welcome page features your logo in the middle and the main elements you want to promote in the sub-pages of the digital book. Recipients simply click on the banners to be taken to the relevant content. This can be anything from products, videos, catalogues and technical sheets to special offers, competitions and giveaways. We have a range of different templates for the landing page and video presentations but you can also provide your own PDFs for any of the multiple sub-pages.
To promote the best level of engagement, each digital showcase is made up of a main entrance spread plus a further four sub-spreads and is all fully monitored and trackable. It is also made available to you to share and promote directly through your own social and digital channels
Rates: 10 page Solus Showcase - £2,500 For more information or to discuss the flexibility of this new digital experience, please contact us via the details below.
Contact:
Alex Dilleigh, Senior Account Manager adilleigh@hamerville.co.uk 01923 237799 Robert Gilham, Group Manager rgilham@hamerville.co.uk 01923 237799