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PROFESSIONAL HAIRDRESSER
are your skills up to scratch?
JUNE 2022
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Social Scene Social Media has been transformative in the way you market your salon and promote your creativity to clients. By its very nature, social media is fast-paced with a constant emergence of new trends popping up on various platforms. Keeping up with these trends as they grow in popularity is a must if you want to incorporate them into your salon marketing and get a jump on your competition. Are you effectively serving your audience on social media? Are you owning it on the right platforms for your brand? Is your brand messaging on point across all platforms? Are you creating the right content to engage with your clients? This issue we have worked with top industry ‘digerati’ who are killing it across the platforms to show you how to have the most impact and capitalise on content to impress your clients. Is it time to change your digital landscape? Turn to page 27 to find out…
@PROHAIRMAG
Q @PROHAIRMAG
Editor
Designer
Nicola Shannon
Donna Booth
nshannon@hamerville.co.uk Assistant Editor Megan Danskine mdanskine@hamerville.co.uk Digital Manager Rebecca Mcgeoch rmcgeoch@hamerville.co.uk
HAIR: Schwarzkopf Professional/The Unseen
WWW.PROFESSIONALHAIRDRESSER.CO.UK
Group Production Manager Carol Padgett Production Assistant Claire Swendell Group Sales Manager Oliver Shannon
Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF. Phone: 01923 237799 Fax: 01923 246901
oshannon@hamerville.co.uk
25,291
• July 20 – June 21
Subscriptions to Professional Hairdresser are avaliable at the following rates: UK: 1 year - £30 post paid Europe and Overseas: 1 year - £50 post paid AIRMAIL: 1 year - £65 post paid. To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.couk. ©2022 Professional Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibilty can be acceoted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.
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out out...
HUB HIGHLIGHTS It’s Olá from KAO SALON DIVISION as salon partners get down to business in Portugal. Nestled into the cliffside, overlooking the glistening Atlantic Ocean, the Tivoli Carvoeiro Algarve Resort was an idyllic and impressive setting for KAO Salon Division’s long awaited, much anticipated fourth HUB Network 2022. Making a welcome return, this hugely popular event welcomed over 150 guests all looking to add value to their business, to build their brand and achieve their business ambitions. They came to network, share ideas and challenges and learn from each other and this year’s two day programme certainly delivered with a stellar line-up of presenters bringing their relevant expertise and passion to the room. Day One got underway with a warm welcome from General Manager, KAO Salon Division UK, Ireland & South Africa, Julie Winchester and Director of Sales, Mitch Lucas. A powerful presentation from global keynote speaker Charles Marcus opened proceedings with “The Business World is Evolving: Are You?” - sharing with delegates his cutting edge business insights and reminding them that “You are not only a hairdresser. This is a noble industry and the greatest industry in the world.” Next up was industry business guru and Managing Director of London’s Richard Ward Hair & Metrospa, Hellen Ward with her advice on “Future Proofing Your Salon Business” - a straight-talking session on the challenges salons are facing and with an ever-changing business landscape how to deal with it. After lunch, industry disruptor and owner of the Not Another brand, Sophia Hilton, looked at ‘Toxicity Within the Salon’ – a colourful conversation around the change in culture and people’s behaviour and how to react and deal with this in salon. Inspirational speaker Anthony Bennett closed the first day with a moving session “Showing Resilience throughout Adversity.” There wasn’t a dry eye in the house as Anthony recounted his childhood
illness and near death experience and how he has used that to power good things in his life. The first day of the HUB network finished in true Portuguese style with traditional food and music which guests enjoyed whilst networking, relaxing and attempting to folk dance! After a lively opening from KAO’s Director of Education Irene Meikle which involved everyone doing the conga, Day Two kicked off with Chief Executive of the NHBF, Richard Lambert delivering an informative session on ‘The State of the Industry’ looking at the skills and recruitment challenges currently being faced. Some very telling data caused an emotive reaction and lively debate around the room! Next up Penny Etheridge shared her story on “How to Turn an Impossible Situation into a Success Story” with her ‘Agile Thinking’ presentation. After lunch there was a creative treat in store! Vin + Omi are conceptual artists known for their sustainable fashion and other philanthropic projects including collaborating with Prince Charles and using nettles from his Estate to make textiles for one of their shows. One half of this exciting duo, Vin commanded the stage exploring the vital importance between ‘creativity and sustainability’ in a fascinating and uniquely inspiring session. The conference was closed with an uplifting keynote speech from Holly Tucker MBE. Holly was the founder of notonthehighstreet and is the UK Ambassador to Creative Small Businesses and she inspired the room with “Do What You Love, Love What You do” where she shared creative ideas for pushing your brand forward and growing in a meaningful way. With everyone feeling motivated and inspired, it was time to enjoy the Portuguese hospitality of the KAO Salon Division hosts with a stunning roof top gala dinner and after party to close what was a fantastic and insightful couple of days.
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Holly Tucker MBE
Anthony Bennett & Mitch Lucas
Charles Marcus
Vin
Sophia Hilton
Richard Lambert
Penny Etheridge
Hellen Ward
Irene Meikle
Julie Winchester
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Black Magic HAIR COLOUR HAS ENTERED A NEW DIMENSION In collaboration with T H E U N S E E N, Schwarzkopf Professional presents an innovative, prismatic, holographic hair colour reactive to temperature: COLOUR ALCHEMY.
Always striving to be at the very forefront of innovation and trend-led product development, Schwarzkopf Professional has collaborated with T H E U N S E E N to transform the hair category. COLOUR ALCHEMY reveals stunning prismatic colours that work on hair and that don’t require pre-lightening or bleaching treatment. Even on the darkest hair base the temporary colour takes effect instantly. You can now create unique colour in tonal spectrums with no damage to the hair or scalp. These new dimensional colours change when triggered by new temperatures from sunlight, heat sources, body temperature, wind and even breath.
The COLOUR ALCHEMY collection is inspired by the bright iridescent colours found in nature, developed with a view to transform colour services. The specialist crystal formula replicates the visual effect of ‘structural colour’ a natural colour phenomenon found only in nature such as a Peacock feather or the shell of a Scarab beetle. Unlike static pigmented colour, each shade scatters the light in a range of kaleidoscopic hues, which transform and shift in response to temperature.
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colour close-up
COLOUR ALCHEMY: THE FORMULAS Housed in dark and minimalistic packaging, COLOUR ALCHEMY has an alchemical feel. Using black on black materials with a crafted visual appearance that offers tactile sensations – this air of mystery is both enticing and exciting. The colour collection is inspired by the transformational phases of Alchemy developed to transform colour services into artisanal magic across five prismatic, colour-changing shades:
“To me true Alchemy melts together collaboration and curiosity to discover something truly new. Together with Schwarzkopf Professional we formulated Colour Alchemy with a view to put something truly innovative into the hands of our community. The exciting part comes now when you create.” 01 SCARAB Visible applied colour: none Prismatic colour change: solar orange, jasmine green, lapis blue Suitable for bases: 1-3
02 PEACOCK Visible applied colour: petrol blue Prismatic colour change: peacock green, cyanine blue, ultraviolet Suitable for bases: 1-4
03 BOREALIS Visible applied colour: iris purple Prismatic colour change: clover green, flame orange, imperial violet Suitable for bases: 3-6
04 ANDRITE Visible applied colour: azalea pink Prismatic colour change: emerald green, cobalt blue, ruby purple Suitable for bases: 4-6
– Lauren Bowker, Founder of T H E U N S E E N
05 PHOENIX Visible applied colour: amber red Prismatic colour change: burnt orange, pollen yellow, ultraviolet Suitable for bases: 4-6
Witness true COLOUR ALCHEMY magic for yourself at: www.rdr.link/HM016
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ROOT OF THE MATTER GREAT LENGTHS creates depth and dimension with the new GL Rooted range. Great Lengths is known far and wide for its 90 shades of ethical and superior quality hair that can instantly transform your clients look and be customised to their personality. Always ready to embrace new looks, the brand has introduced seven new shades to its Rooted range to add depth and dimension to any look. Now covering a wide range of colours including brunette and ash, the collection offers soft contrasting shades and bold transitions to ensure your clients are always on trend.
THE NEW SHADES ARE: 1B/05 – a darker option with a soft contrast for deep brunettes. 02/08 – a light warm brown with a bold transition. 03/85 – a medium contrast with dark roots and honey bronde lengths. 04/61 – on trend smoky shade, with ashy blonde lengths. 02/10 – a stronger contrasting root with blonde lengths. 1B/59 – a stronger contrast with very dark roots and extra light lengths. Available in both GL Pre-Bonded and GL Tapes, the Rooted range comes in a variety of lengths including, 12, 16, and 20 inches which are suitable for all hair types.
FIND OUT MORE AT WWW.RDR.LINK/HM017
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spotlight
S AV I O U R
SUMMER
HAVE YOUR CLIENTS PROTECT WHAT THEY LOVE THIS SUMMER WITH JOICO DAMAGE DEFY. Ready to protect from the damage that can be caused by the ravaging effects of UV exposure, environmental pollution and, of course, heat styling, is your clients’ summer saviour: JOICO Damage Defy. The damage limiting summer haircare regime includes the bond strengthening duo of Defy Damage Protective Shampoo and Protective Conditioner along with Defy Damage Protective Masque, which replenishes hair without weighing it down, protecting from heat styling and leaving hair looking soft and shiny.
The daytime hair protection routine is completed with Defy Damage Protective Shield which prevents against colour fade, heat styling, UV and environmental damage. Damage limitation continues throughout the day and into the evening with Defy Damage Sleepover to nourish hair while sleeping, working through the night to fortify bonds to deliver softer, shinier and visibly healthier looking hair by morning.
Defy Damage is powered by SmartRelease Technology. Unique to JOICO, this one-of-a-kind delivery system packs a punch with triple powered, healthy hair ingredients: Keratin and Arginine penetrate the hair to repair damaged sites and strengthen hair and Rosehip Oil adds softness and shine to the cuticle layer, – inside an invisible liposome. This delivery system offers continuous release to the hair – to help repair, strengthen, and protect hair from the cumulative effects of daily styling and wear. Find out more at www.rdr.link/HM018
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VISIT
E H M O I B ANS E H T It’s boho vibes all the way down in Deptford at the super-chilled The Bohemians salon. Let’s step into this oasis of calm with owner Saivo Ierna…
How did you decide on the style of your salon interior? I knew that I wanted the salon to represent a relaxing oasis in the city. A laid-back environment where clients could come and relax, that combined nature with expression and reflected our philosophy of being a place where ordinary meets extraordinary. I also knew I wanted to create a space where hair and different forms of art expressions could combine - a no geographic art expression space where different artists could express their craft. Where did you find the inspiration for your design? Our salon interior is inspired by a combination of industrial and rustic nature and uses raw materials such as exposed brick, plain, untouched ‘weathered’-look wood, glass and plenty of plants and greenery to create a laid-back environment that combines nature with expression. It’s also inspired by our local community and the abundance of talent within it. All of this is accentuated with amazing pieces of highly expressive art designed to ignite inspiration for a truly Bohemian feel. Did you use an interior designer? No! The entire project and refurbishment was a complete challenge for me as it was the first salon I’d ever owned. However challenging, I really wanted to design the salon myself as I wanted to have that lived experience and to turn my visions into reality. The salon aesthetic was a manifestation of those visions. Having no interior designer background, I had to project an image of the salon in my mind and work hard to make those images come to life.
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salon profile
Describe the vibe created by your interior The Bohemians is an authentic and honest space that not only feels inviting and relaxing, but that is also edgy, interesting and reflective of the talent that is abundant in our local community. What do you hope is your clients’ first impression when they walk in? I wanted to create a relaxing and peaceful ambience for clients where as soon as they come through the doors they feel like they are in another world, but at the same time feel like they are home. Although the majority of our client base is quite young (twenties and thirties), we strongly believe in fostering inclusivity so it’s important that any client, regardless of age, feels welcome and comfortable when they enter The Bohemians. This ethos runs right the way through our salon offering, with a boundary-less offering of gender-neutral pricing and silent appointments that contribute towards fulfilling the needs of our clients as individuals.
Tell us what are the key elements of your salon design? Our lighting contributes to the salon’s natural relaxing ambience. We used spotlight cold light with a mix of warm light, and as much natural daylight as possible to achieve this. We chose wooden floors for the majority of the salon. Not only are they super-stylish and in keeping with the rustic theme of the salon, but also durable and hard-wearing enough to weather the demands of a busy salon environment. The walls are a combination of exposed brickwork and beautiful art created by local artists and designed to ignite inspiration for a truly Bohemian feel. The reception and waiting area are a mix of wood, metal and green and this is exactly the reflection of today’s world. We live amongst building and concrete, but always look to the great outdoors as places where we can relax and open our spirit to the environment and take in the good vibes from the flora and fauna. The mix of metal, green and wood is a message of hope too where the nature will always find its way through the concrete and the city.
Do you have any curated pieces or special features/areas in the salon? There are so many, but some of the most special (and my personal favourites) have to be the incredible pieces of art by local creatives that can be found throughout the salon. Our washroom, for example, features the amazing mural by local artist David Enos Hotton that depicts a battle between nature and concrete. For me, the art is reflective of our modern approach in the industry and really sums up our philosophy of inclusivity and expression. Not only has it transformed our space, but it offers us the opportunity to showcase local talent and to work collaboratively within our community. In addition, the stylist stations in the centre of the salon were made by me so are also a favourite feature of mine!
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