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HALLA retail leaflet

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INTRODUCTION

ABOUT US

HALLA was founded in 1992 by friends Jiří Jelínek and Karel Květoň. From the beginning, HALLA has been engaged in the production and sale of luminaires and has gained a reputation for its quality products, philosophy, and for being a reliable business partner and leading producer of technical design lighting that sensitively and tastefully resonates with interior spaces. Today, HALLA exports its luminaires to more than 40 countries all over the world.

More about us in our QR code.

DEVELOPMENT

As we develop our luminaires we always look for new ways that lead to progress and innovation. We use modern software tools for modelling and simulation, calibration, and methods of measurement to accelerate the development of new products. The uniqueness of our production comprises perfect process control, and traceability of all operations and components. Our design and modelling software provides functions that help us in the fields of thermal management and lighting specification during the luminaires creation process. Our new development laboratory provides with an integrating sphere and goniophotometer, allowing lighting parameters to be verified during individual stages of development.

RESEARCH

The future of lighting in everyday life lies in complete user confidence in lights, control systems, automatic lighting settings as well as being able to control colour temperature. Just like scientific teams all over the world, we also study the influences of light on the human body. Human Centric Lighting addresses the selection of light sources, the light spectrum, and adjustment to light intensity and colour temperature during the daily cycle. Along with quality luminaires, we also provide information about how to light properly, since even correct lighting in daily life influences our health. We are proud that we bring light into the life of millions of users all over the world.

D ES ig N

Our luminaires designers include:

Our luminaires designs improve every year. We are open to new technologies, ideas, and trends. This is why we cooperate with both experienced designers and design students. The bottom line for us is mutual understanding and this harmony results in our characteristic luminaires. Design awards such as the Red Dot Design Award, IF Design Award, the German Design Award, Lighting Design Awards and a prestigious 5th place in the Red Dot Design Ranking 2016 prove that we have chosen the right way.

• Rob van Beek

• Serge Cornelissen

• Luka Križek

• Matúš Opálka

• Simona Hrušková

• Eva Petříková, Matyáš Kočnar and the other

25 YEARS ON THE MARKET

SPECIAL LED LUMINAIRES

REALWH i TE

Description:

Light applications often require adaptation to the displayed items and the selection of a spectrum which offers colour and presentation properties underlining the primary colours of these items. Colours are presented via a light spectrum. White light is represented by a composition of lights of various colours. When composing the spectrum of a light source, our goal is to focus on certain colours or chromatic hues.

In this respect, light sources which emphasize the white colour form a special category. For these light sources, colour rendering is greater than 90 but the spectrum is shifted in order to emphasize white colour. Luminaires with these light sources are marked as REALWH i TE and are suitable for lighting smaller items with a significant share of white.

These luminaires then find applications especially in specific shops such as drug stores, copy shops or pharmacies.

Applications:

When lighting items with a large colour spectrum that is dominated by white, then using standard light sources with a colour rendering index of Ra90 leads to generally nice results for coloured items, but white colour looks dusky and is not very prominent. This in turn makes colourful items look dim and grey.

REALWH i TE luminaires allow the white to come into the forefront, providing it with a stronger and cleaner feel. Items lighted using REALWH i TE are more prominent, and even though results for colourful items remain very good thanks to a colour rendering index of Ra90, white items become much harder to miss.

STRON g COLOUR

Description:

LED light sources can adapt their optical properties in order to match their light spectrum to the desired application. And light sources used in STRON g COLOUR luminaires achieve the maximum possible adaptation of light.

Thanks to their special spectrum, these light sources emphasize a specific colour in displayed items in order to underline the desired colour effect.

Luminaires with these light sources are often applied for instance when displaying pastry, meat or glass.

They represent a specifically designed group of luminaires suitable for one specific application.

Applications:

These products display a uniform spectral nature when lighting precisely defined products such as meat or pastry.

If we use standard light sources for such products, then the spectral composition of light is not adapted to the displayed items – leading to light more prominently displaying a different colour spectrum than the natural or desired one for such products. This in turn leads to the displayed items being less optically appealing.

Specialized STRON g COLOUR luminaires allow us to emphasize the colour component which is dominant in the selected group of products. This allows us to carefully target the visual properties we want to present and underline, in turn leading to greater interest in such products. The light spectrum for these specialized light sources is defined to match a specific application.

REALCOLOUR

Description:

Luminaires provide artificial light for objects in areas and times when it is not possible to use daylight. Artificial light sources are often meant as a replacement for daylight. When light sources do not have the spectral qualities of daylight, there are differences in the colours of displayed objects when viewed in daylight compared to artificial light. The fidelity of colours is captured by the Ra colour rendering index – daylight has a value of 100, and lower values of light sources correspond to less colour fidelity in displayed objects.

Light sources used in luminaires marked as REALCOLOUR offer a very high colour rendering index (at least 97), and as such provide the best approximation of daylight.

Such luminaires are used in the most demanding applications, such as galleries, studios and presentation rooms focusing on the presentation of coloured items.

Applications:

The artificial light of standard luminaires distorts individual colours on the displayed objects; the parameters of daylight differ from the parameters of light from standard light sources. This means that using standard luminaires leads to displayed items losing their real visual properties, and the displayed colours do not correspond to the real ones. This consequently results in a suboptimal viewing experience for the displayed items.

REALCOLOUR luminaires have a colour rendering index of Ra97, which means that they are significantly closer to daylight than standard luminaires. The colours of displayed items are nearly identical to those achieved by daylight. Thanks to the fidelity of displayed colours, viewers can enjoy a full and undistorted visual experience, as is in fact necessary for certain applications.

TUNABLE WH i TE

Description:

When lighting objects which are replaced from time to time by items with different colour properties, it is possible to adjust the lighting system to this application. Some colour spectrums place emphasis on cold colours, while others underline warm ones.

TUNABLE WH i TE is a perfect solution for instance for motor shows, presentation centres or galleries.

Applications:

An impractical and costly solution would be to always replace the lighting system in order to match the displayed object.

A much easier solution is to use TUNABLE WH i TE luminaires which use luminaires that have a tunable colour temperature. This allows very easy adaptation of the lighting system – by simply switching a specific control element – and thus quickly and economically change the lighting properties of the system. This means that one can present various types of objects at a single place, practically without interruption. Adapting the properties of light is an ideal solution for larger single-color applications that may change over time.

RETAIL LUMINAIRES

A new range of luminaires for retail areas with special LED light sources.

There are thousands of shops full of goods in the world, all awaiting their customers. But customers unconsciously prefer to buy goods which are visually appealing. Using the correct lighting for shops and displayed products is a part of every successful sales strategy.

Securing lighting in retail areas has long been part of our business portfolio. However, in 2016 we introduced a new range of luminaires designed specifically for retail, with special LED light sources focusing on lighting of specific products, applications and colours.

Our luminaires are built in a way allowing their flexible adaptation to the currently displayed goods.

Special LED light sources will underline the natural colours, brightness, hue and structure of products. The design of selected luminaires goes well with both luxurious shops as well as shops selling high-turnover goods.

We strongly believe that HALLA luminaires will emphasize and underline the attractiveness and appeal of your products.

USE OF LED LIGHT SOURCES

Premises

Drug

Dental

General

Bookstores

Mobiles,

Underwear

Aquarium

Products

Large

Graphics

Cosmetics

Hairdressers

Banks

Non-retail

Offices

Resting

Galleries

LIGHT SOURCES

LED LUM i NA i RE

OLED LUM i NA i RE

TUNABLE WH i TE

REALWH i TE

true appearance of white color

REALCOLOUR true appearance of colors, Ra=97

STRON g COLOUR true appearance of one color

L i NEAR FLUORESCENT LAMPS

COMPACT FLUORESCENT LAMPS

VIMA TULPI IXYO

www.halla.eu/vima

www.halla.eu/torpi

www.halla.eu/ixyo

www.halla.eu/tulpi

www.halla.eu/inlio

www.halla.eu/tres

www.halla.eu/bent

www.halla.eu/indi

www.halla.eu/indi+

www.halla.eu/sant

www.halla.eu/arbo

www.halla.eu/mila

www.halla.eu/unda

www.halla.eu/step

www.halla.eu/drami

www.halla.eu/ovili

www.halla.eu/flou

KVADO

www.halla.eu/puri

www.halla.eu/kvado

www.halla.eu/elumi

www.halla.eu/huge

www.halla.eu/leira

www.halla.eu/rundo

www.halla.eu/rotao

ALUMO

www.halla.eu/alumo

www.halla.eu/deli

www.halla.eu/zuli

SURA SAZA

www.halla.eu/sura

LUMIA

www.halla.eu/lina

www.halla.eu/lunci

www.halla.eu/lumia

www.halla.eu/saza

www.halla.eu/vari

www.halla.cz/moza

www.halla.cz/gatu

BASI

MOZA RAVO TORVE GATU

www.halla.cz/basi

www.halla.cz/ravo

www.halla.cz/bure

www.halla.cz/torve

HYUNDAI NOVý JIčíN

Czech Republic / Nový Jičín

Realisation: 2016

BMW BRATISLAVA

Slovak Republic / Bratislava

Realisation: 2015

AIR BANK

Czech Republic / Prague

Architect: LABOR13 s.r.o. / Realisation: 2011

Banks and insurance company

ERA ŠANTOVKA

Czech Republic / Olomouc

Architect: IO studio / Realisation: 2014

BLAŽEK

Czech Republic / Prague

Architect: Petr Hájek Architekti / Realisation: 2011

Commercial property - fashion

SALAMANDER

Czech Republic / Prague

Architect: CAM architekt / Realisation: 2005

Commercial property - footwear and complements

CENTRUM čERNý MOST

Czech Republic / Prague

Architect: BENOY / Realisation: 2013

Commercial property - commercial centre

ALBERT HEIJN

Netherlands / Sleeuwijk

Realisation: 2014

BåSENBERGA

Sweden / Vingåker

Architect: Helena Andersson Åkerberg, Lighthouse AB / Realisation: 2015 Hotels

U SUPA

Czech Republic / Prague

Realisation: 2016 Restaurants, cafés, fast food

LENOVO

Slovak Republic / Košice

Architect: Ing. arch. Rudolf Lesňák / Realisation: 2015

Showrooms - electronics

SYKORA

Czech Republic / Prague

Architect: ATELIÉR 91 / Realisation: 2009

Showrooms - furniture

STAVEBNINY DEK

Czech Republic / Vestec

Architect: Ing. arch. Viktor Černý a Ing Robert Černý / Realisation: 2013 Showrooms - civil engineering

OFFICE DUBAI

United Arab Emirates / Dubai

Architect: Jonathon Heppenstall / Realisation: 2015

The other - offices

PPF GATE

Czech Republic / Prague

Architect: 4A ARCHITEKTI, Mimolimit s r.o. / Realisation: 2008

The other - offices

BB CENTRUM, objekt Gamma

Czech Republic / Prague

Architect: AULÍK FIŠER ARCHITEKTI / Realisation: 2006

Deutsch Family Wine & Spirits Offices

United States of America / Stamford, CT

Architect: Amenta Emma Architects / Realisation: 2016 The other - offices

Kinosály Bory Mall

Slovak Republic / Bratislava

Realisation: 2015

The other - cinemas

EXPERT Electro

Spain / Tarragona

Realisation: 2016

Commercial property - electronics

5-year quarantee for all HALLA LED luminaires

www.halla.eu/led

HALLA XPRESS 0-5 days delivery

www.halla.eu/xpress

HALLA D i ALux Plug-in

www.halla.eu/dialux

HALLA B i M object for Revit and ArchiCAD

www.halla.eu/BIM

HALLA 3D models in 3DM, 3DS and DW g

www.halla.eu/3dmodels

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