May Business Voice

H A L I FA X C H A M B E R O F CO M M E RC E

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VOLUME 30

ISSUE 05

LOOKING AHEAD Promoting diversity and inclusion PAGE 14

NOVA SCOTIA’S VALUE PROPOSITION

Reigniting tourism in the region Pg 20

IMMEDIAC’S ANSWER TO VIDEO CONFERENCING Offering a locally owned and operated platform Pg 28

PLEASE STOP ASKING IF I’M “BURNED OUT”

Finding tangible ways to support your employees Pg 33

POPULATION GROWTH IS ECONOMIC GROWTH. We advocate for immigration, because we advocate for business. Become a member today.

CLICK HERE

HalifaxChamber.com 2

AFFINITY PARTNERS As a member of the Chamber you gain access to many benefit programs that can save you & your company money. You can recover the cost of your membership many times over just by taking advantage of these money and time saving benefits from our Affinity Partners.

Find out more here.

Business really makes the world go round, and any 28 organization is a force for good... our fundamental philosophy at immediaC is exactly that but also to have fun and get sh*t done.”— John Leahy, Founder & CEO, immediaC

TABLE OF CONTENTS: 05 Events & Policy 06 President’s message

SPECIAL FEATURE:

07 New & Noted 10 Members in the news 14 Looking ahead Promoting diversity and inclusion

20 Nova Scotia's value proposition Reigniting tourism in the region

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FOR THE 26 COMMUNITY,

BY THE COMMUNITY Board of Directors – Officers

26 Special Feature:

For the community, by the community

28 Profile: InCamera: immediaC’s answer

to video conferencing

31 Trends What is ESG?

Home versus home offcie

Please stop asking if I’m “Burned out”

34 Working for you Thank you to 2021 Halifax

Mark Sidebottom, Nova Scotia Power, Chair Faten Alshazly, WeUsThem, Vice-Chair Gavin MacDonald, Cox & Palmer, Past Chair Roger Boutilier, Nova Scotia Association of REALTORS Ann Divine, Ashanti Leadership Karim George, InTouch Communications

Directors

Michele Peveril, Halifax Port Authority Brad Proctor, McInnes Cooper Richard Butts, Clayton Developments Limited Caroline Wolfe Stewart, Nova Scotia College of Nursing Andrew de Freitas, Canadian National Railway Christopher Googoo, Ulnooweg Hon. Joanne Bernard, Easter Seals Nova Scotia David Rideout, MetroWorks Chris Cowper-Smith, Spring Loaded Technology Martha Casey, VOLTA Captain (N) A.S. Williams, CD, Maritime Forces Atlantic Kimberly Stephens, Appili Therapeutics Inc. Denise Allen, Food Processors of Canada Donna Harding, Engel & Völkers Paul Way, TD Private Wealth

Chamber Staff

Patrick Sullivan, President and CEO Becky Davison, Vice President, Marketing Kent Roberts, Vice President, Policy Sandra White, Director of Finance and Administration Emma Menchefski, Communications Manager Mina Atia, Communications Coordinator

Business Awards sponsors

36 Thank you to our webinar sponsors 4

BUSINESS VOICE

Volume 30 • Issue 05 Business Voice is published 11 times a year for members of the Halifax Chamber of Commerce and Metro Halifax’s business community. Views expressed in Business Voice are those of the contributors and individual members, and are not necessarily endorsed by, or are a policy of, the Halifax Chamber of Commerce.

No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur.

Please address editorial enquiries and changes to information to: Halifax Chamber of Commerce 100-32 Akerley Boulevard Dartmouth, Nova Scotia B3B 1N1 Tel: 902-468-7111 Fax: 902-468-7333 info@halifaxchamber.com www.halifaxchamber.com

Cover photo credit

Ryan Williams Photography, ryanwilliamsphotography.ca Instagram: @iamryanwilliams

EVENTS & POLICY

CHAMBER EVENTS

For a full and up-to-date list of Chamber events, please visit

halifaxchamber.com/events

Contact chris@halifaxchamber.com for partnership opportunities

WEBINARS BUSINESS SUPPORT SERIES:

BUSINESS SUPPORT SERIES:

BUSINESS SUPPORT SERIES:

May 13 10:00 AM - 11:00 AM REGISTER HERE

May 18 10:00 AM - 11:00 AM REGISTER HERE

May 20 10:00 AM - 11:00 AM REGISTER HERE

Should You Start a Podcast?

Retirement Planning for Business Owners

VIRTUAL EVENTS CHAMPION YOURSELF TO WELLNESS 5-PART WEBINAR SERIES

Chamber 101

EVERY WEDNESDAY FOR 5 WEEKS STARTING MAY 19, 2021 1:00 pm -2:00 pm REGISTER HERE

May 19 12:00 PM - 1:00 PM REGISTER HERE

with Patti Dow, Member Services Specialist

Environmental, Social, and Governance (ESG) - A Strategic Tool for Success

SIGNATURE EVENT 2021 CHAMBER GOLF CHALLENGE June 10 10:30 AM - 11:30 AM REGISTER HERE ***Call for members looking to position their brand in front of this premium event's audience.

Interested? Reach out to CHRIS MANN***

POLICY & ADVOCACY

For more info on Chamber policy and advocacy work, please visit

halifaxchamber.com/advocacy

Thoughtful Thursdays Over the past eleven months, the Halifax Chamber has been working diligently to ensure our members are upto-date and aware of the programs, services, and announcements that could impact their business. We have also spent countless hours chatting with members, producing relevant webinar material, and advocating the government for increased supports and common-sense policies. While there is still much work to be done as we begin recovery, we thought this might be a great time to introduce a new series to the Chamber's LinkedIn page: Thoughtful Thursdays.

Our advocacy work is often quite specific, focusing on issues like taxes, transit, and red tape. But now we are providing another platform for more open discussions on trending issues, current events, and business ideas. Check back on Thursdays for a new piece once a month and leave us a comment or send us a message. We would love to get a conversation going in hopes of inspiring a more thoughtful Thursday.

This month's piece is on why Halifax is the Best after McLean’s Magazine's article highly praised our city and placed it first above 145 communities in Canada. Read here and let us know your thoughts in the comments!

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PRESIDENT’S MESSAGE

Together again Finding strength and comfort with our fellow Nova Scotians

@prezhfxchamber

We have been through it before: we beat it, we came out on top, and we supported our local businesses throughout the year. And I’m still hopeful, because we can do it all over again."

PATRICK SULLIVAN PRESIDENT & CEO, HALIFAX CHAMBER OF COMMERCE

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t seems strange to be back once again to mostly ZOOM screens here at the Chamber. I’m sure many other organizations are doing and feeling the same. After a year full of virtual meetings and online events, we are better prepared to take this new round of restrictions head on.

We have been through it before: we beat it, we came out on top, and we supported our local businesses throughout the year.

And I’m still hopeful, because we can do it all over again. Now is the time to buckle down, and we know very well what needs to be done. Continue wearing your masks, wash your hands, limit your gatherings and stay in your consistent bubble. Enjoy the outdoors while maintaining six feet apart. Being extremely cautious for the next few weeks, especially with the variants, will pay off during the summer months when we can be together again.

Vaccination is underway in our province, and we are among the best in Canada with over 27% receiving their first shot already (as of April 27, 2021). It’s still our best chance to regain confidence in our ability to get back to pre-pandemic economic strength and growth. If you are hesitant about vaccines, check out the #TogetherAgain campaign. It can help you overcome your reservation and keep up to date as it breaks down the efficacy, safety and benefits of getting

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vaccinated. The campaign’s mission is to get the word out, encourage Canadians to commit to vaccinations and support their communities. I also urge employers at all levels to give their employees paid time off to get tested regularly and eventually vaccinated. This is a necessary organizational step in curbing the spread, supporting the vaccination plans and reaching that light at the end of the COVID tunnel.

Meanwhile, the work never stops.

Planning for next steps and the future should remain the main focus, as we continue to monitor COVID updates and adjust our plans accordingly. This is the time to ensure we are prepared for economic recovery.

The hard-hit tourism sector is a great example of how organizations are planning for a post-covid future while formulating contingency scenarios for the unknown. Read this issue’s interview story with Develop Nova Scotia and Halifax International Airport Authority to find out more and how on page 20.

CLICK HERE

BUSINESS VOICE

At the same time, don’t forget to support our local business community. Small businesses are suffering greatly and with a new round of restrictions, they need our help. Order in from your local restaurants, curbside pickup essentials from your local corner stores and online shop at Nova Scotian businesses.

Let me end by saying this: Change is inevitable and it’s the only constant.

We know that, and we know it too well by now. This situation is ever evolving.

So, let’s keep an eye on it, do our part, commit to safely getting to the end and stay resilient by planning for what’s next.

And that’s what we are continuing to do here at the Chamber.

If you’re ever in doubt, have unanswered questions or not sure what to do next, feel free to reach out to me or the team.

We are more than happy to answer your questions or help you find solutions.

We’re in your corner.

NEWSMAKERS

NEW & NOTED We welcome our new Chamber members ALLIED THERAPY

BLOXO INC.

Stephanie Hovey

Mubdu Alali Bloxo is a social platform that connects people through recreational sports. We help people find, join and play sports in the community with a few clicks. Bloxo also helps sports organizers schedule and promote their events, find participants, and grow their business.

Halifax, NS (902) 580-1060 info@alliedtherapy.ca alliedtherapy.ca HEALTH CARE - Disability Services

AQUAMEDIA INC. AquaClean (a division of AquaMedia Inc.) believes in creating a world that has no toxins in our homes. A world that is healthier for everyone. Clean to us means having no smell, no surfactants, no ammonia. Our products only contain 3 ingredients: pure water, calcium and minerals from an organic source. We help you to ‘Clean with a Conscience’.

Lindsey Coshell

Bedford, NS (902) 943-8406 Lindsey@aquamediainc.com aquamediainc.com COMPUTERS, IT & TECHNOLOGY E-Commerce

BEST WESTERN PLUS CHOCOLATE LAKE HOTEL A full-service hotel offers the perfect lakeside setting ideal for all your business and leisure travel needs. Minutes away from downtown Halifax. Amenities include complimentary breakfast, parking and WIFI, onsite restaurant, indoor pool, fitness center and 6,000 sq. ft of meeting facilities.

We stand ready to welcome you and provide you a safe, clean home away from home that will accommodate all your needs and exceed your expectations.

Heather Coffen

c/o Volta Labs Unit 100- 1505 Barrington St Halifax, NS (902) 818-9002 mubdu.alali@bloxo.co bloxo.co SPORTS & RECREATION Recreation/Sports/Fitness

C5 ID AND FINGERPRINTING SOLUTIONS INC. C5 ID and Fingerprinting Solutions Inc. is accredited by Canadian Police Services to offer Criminal Background Checks in Canada. Our on-line application (policecheck.com) will allow applicants to obtain their Canadian criminal check in minutes, from the comfort of their home or office, right on their smart phones. This is a name and date of birth check on the RCMP maintained National Repository for Criminal Records in Canada.

John Conohan Bedford, NS (902) 440-6017 johnconohan@c5id.ca policecheck.com SAFETY & SECURITY - ID Systems/ Cards

CAPSTONE PROJECT SOLUTIONS INC. Let's DELIVER on your future together.

Capstone Project Solutions offers an integrated vision and provides strategies to make your business ventures more manageable. Our team is passionate about helping businesses of any size reach their full potential. We specialize in business strategy and transformational projects, PMO implementations, Portfolio and project delivery for IT, Healthcare, Automotive, Oil and Gas, Technology Exporting and more.

Cynthia Giles 99 Wyse Rd Suite 1100 Dartmouth, NS (902) 240-0250 cynthiag@capstone-projects.com capstoneprojectsolutions.com BUSINESS & PROF. SERVICES Project Management

CLEARVIEW PROMOTIONS The medium is still the message.

Promotional products are useful tangible items with your name, logo or message––incredibly powerful marketing tools creating memorable brand experiences. We’ll help find the right medium for your message, keeping a keen eye on quality and within budget. We’ve been helping businesses since 1996.

Robert Gaede Mineville, NS (902) 829-2882 robert@clearviewpromo.ca ClearviewPromo.ca ADVERTISING, PR & MEDIA Promotional Products

COMFORTING COMPANIONS CARE PROVIDERS INC

250 St Margarets Bay Road Halifax, NS (902) 477-5611 sales@chocolatelakehotel.com chocolatelakehotel.com TRAVEL & TOURISM - Hotel/Motel

Yvette Gagnon

Wellington, NS (902) 430-2233 yvette@comfortingcompanions.ca Comfortingcompanions.ca HEALTH CARE – Counselling

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NEWSMAKERS DIFFERO LTD.

INFORMED AGENDA

PHIT'CETERA LIFESTYLE WEAR

Karen Wu

Lisa Bennett

PHIT’Cetera is committing to moving fashion towards a healthier future. We partner with several brands (many Canadian) that are concerned about their environmental impact. We are proud to offer sustainably and ethically made active, leisure and everyday wear to both men and women.

Sandra Drover

Upper Hammonds Plains, NS (902) 989-3922 karen@differo.ca differo.ca ADVERTISING, PR & MEDIA Marketing

ETD SOLUTIONS INC Ahmed Elkhazendar

Bedford, NS (902) 999-1982 edt.solutions.inc@gmail.com etdgroup.ca BUSINESS & PROF. SERVICES Consulting (General)

FIVE LITTLE MONKEYS ENTERTAINMENT Five Little Monkeys Entertainment has been providing extraordinary customer service to private and corporate clients in the Halifax area since 2015.

We specialize in balloon's, candy cups, face painting, glitter tattoo's and much more. As one of Halifax's top rated party companies, we are always exited for new opportunities and are always adding new and exciting item's or services to our list of party essentials.

Amanda Slate Beaver Bank, NS (902) 240-3185 amanda@fivelittlemonkeysentertainment.ca fivelittlemonkeysentertainment.ca EVENTS - Event Decor/Party Supplies

FOOD PROCESSORS OF CANADA Denise Allen

116 Albert St Floor 3 Ottawa, ON (613) 722-1000 Denise@Foodprocessors.ca NOT-FOR-PROFIT GROUPS Associations/Agencies

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Bedford, NS (902) 471-4888 lisa.bennett@informedagenda.com informedagenda.com EVENTS - Event Planning/ Management

INXPRESS Robert Daigle

Halifax, NS (902) 706-7666 robert.daigle@inxpress.com ca.inxpress.com BUSINESS & PROF. SERVICES Courier/Postal/Mailing

JAMES HIGGINS III - INDIVIDUAL MEMBER Halifax, NS (902) 220-4751 james.isaac.higgins@gmail.com COMPUTERS, IT & TECHNOLOGY Software Consulting

LA PIAZZA RISTORANTE La Piazza Ristorante offers home-made wood oven pizzas, enticing appetizers, delicious entrees and so much more.

With fresh and local ingredients, your taste buds will thank you. Step into La Piazza Ristorante for a extraordinary culinary experience unlike any other!

Abboud Zhouri

6430 Chebucto Rd Halifax, NS (902) 404-5885 Abboud.zhouri1@gmail.com lapiazzarestocafe.com RESTAURANTS, FOOD & BEVERAGE - Beverage Sales

PAUL SKERRY ARCHITECTS Paul Skerry

Halifax, NS (902) 455-4361 pauls@pskerry.ca BUSINESS & PROF. SERVICES Architecture

BUSINESS VOICE

1201 Larry Uteck Blvd Suite 106 Bedford, NS (902) 835-6157 sandra@phitcetera.com phitcetera.com SHOPPING & SPECIALTY RETAIL Retail (General)

PORT CITY HOME SERVICES Port City Home Services knows “living well” means something different to each senior in HRM. Our clients appreciate our wide variety of reliable, flexible services - foot care, respite support, personal care, transportation, meal prep, housekeeping, and more! And they feel good knowing profits are donated back into the community!

Zoé Hawkins 133 Baker Dr Dartmouth, NS (902) 407-2815 zhawkins@portcityHS.ca portcityhomeservices.ca NOT-FOR-PROFIT GROUPS - Social Enterprise

PRIME PRODUCTION KENNELS We are Prime Productions Kennels, a Premier XL American Bully Breeder.

We are located in Lower Sackville, Nova Scotia. We Strive to better the Breed and bring a different light to Bully Community.

David Strowbridge Lower Sackville, NS (902) 499-4834 davidwwstrowbridge@outlook.com PETS & VETERINARIAN - Pet Supplies/Services

NEWSMAKERS PURPLE COW INTERNET

UBUNTU MEDIA

Bradley Farquhar

Ubuntu Media is an independent studio founded by Israel Ekanem and Monica G. Bell committed to telling important stories that deal with topical issues through documentaries, narrative film, commercials, podcasts and social media.

Israel Ekanem

Mahone Bay, NS (902) 579-6040 farquharbradley@gmail.com purplecowinternet.com COMPUTERS, IT & TECHNOLOGY Internet Provider

QUICKFACTS INC Christy Silvestri

Bedford, NS (902) 448-6680 christy@quickfactsinc.com quickfactsinc.com BUSINESS & PROF. SERVICES Consulting (General)

RISHABH ARORA - MASTER OF ENTREPRENEURSHIP, SMU Rishabh Arora

Halifax, NS (902) 989-0192 rishabh.arora@smu.ca OTHER - Student Member

Jenny Zinck

Halifax, NS (902) 305-8172 israeliekanem@gmail.com ubuntumedia.com ARTS, CULTURE & ENTERTAINMENT - Film/Television

UPTOWN SALON AND SPA INC. Offering the utmost in comfort, we provide professional salon and spa services in an inviting and warm environment.

Whether it is hair, face, or body, we do it all and you will enjoy every minute of it! Our Uptown team believes there is something beautiful in everyone.

5521 Young St Halifax, NS (902) 454-6996 Zinckjenny@gmail.com Uptownchic.ca PERSONAL CARE & SERVICES – Spa

WILL FILM INC. Will Film Inc. was founded in 2017 with a mission of empowering people, organizations and leaders to be unstoppable towards achieving their business goals through the power of production.

Will Yang Upper Hammonds Plains, NS (902) 989-3922 will@willhalifax.com http://willfilm.ca ARTS, CULTURE & ENTERTAINMENT - Video/ Multimedia

SOLUTIONS SERAFIN Maser Ibrahim

Halifax, NS (514) 922-8100 maser.ibrahim@solutionsserafin.com TRANSPORTATION - Automotive Repair/Parts

TONY'S MEATS LTD. Lenita Hanson

475 Landing Rd Antigonish, NS (902) 863-1545 lenita@tonys-meats.com tonys-meats.com RESTAURANTS, FOOD & BEVERAGE - Food Manufacturer

Are you a new member?

To submit your 50-word description for New & Noted, please contact Mandi Bowser, Administrative Assistant at Mandi@halifaxchamber.com

NOMINATE

or 902-468-7111 within the first six months of membership.

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NEWSMAKERS

MEMBERS IN THE NEWS How our members are growing Halifax

WESTJET TO RESTORE REGIONAL ROUTES SUSPENDED DUE TO COVID-19

PEACE BY CHOCOLATE FLAGSHIP STORE OPENS Overlooking the Halifax Waterfront, Peace By Chocolate opened a new flagship storefront in the Queen’s Marque. Creating products with pride since 2016, the chocolatier carries a wide selection of chocolates plus new additions like desserts and drinks.

CEO and founder Tareq Hadhad was excited to have customers show their

support by lining up outside the shop before its grand opening at 9 a.m.

Peace By Chocolate has big expansion plans for 2021, and the new Halifax store is an important part of them.

Hadhad’s plan is for the Halifax shop to be a signature location for the brand and its story.

OFFICE INTERIORS EXPANDS ONLINE STORE Office Interiors is thrilled to expand its products offered on its online store. Customers can now order much more than office supplies like toner and stationery directly from the website. It now offers many products for home offices such as task chairs,

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height-adjustable tables and printers!

As an added bonus, when purchasing through the online store, you can receive Air Miles Reward Miles! To start earning Miles on your next purchase, visit shop.officeinteriors.ca

BUSINESS VOICE

WestJet will restore flights to the communities of Charlottetown, Fredericton, Moncton, Sydney and Quebec City after service was suspended as a result of COVID-19. The reinstatement of service will restore WestJet’s complete network of pre-COVID-19 domestic airports. Service is set to resume to the five airports beginning June 24, 2021 through to June 30, 2021. In addition, service between St. John’s and Toronto, which was indefinitely suspended, will resume effective June 24, 2021. Following a temporary suspension, the restart of service between St. John’s and Halifax will be advanced from June 24, 2021 to May 6, 2021.

COX & PALMER WELCOMES MICHELLE AXWORTHY Michelle Axworthy has joined the Halifax partnership of the law firm Cox & Palmer. Michelle works closely with her clients in all areas of Family law.

She brings compassion, practicality and efficiency to all matters related to relationships, children, assets and life's changes.

NEWSMAKERS FROM AMERICAS CUP TO VOLKSWAGEN, PORSCHE FDG-Consulting identifies client business challenges, determining client needs by supplementing the standard assessment techniques and tools with innovative approaches. Beyond the digital topics, we provide a considerable bundle of valuable consulting and advisory services. Take advantage of our 20 years of international entrepreneurial expertise to help point your business in the right direction and keep it on course for success.

ASPEN FILMS KICKED OFF 2021 HBA WITH IMPACTFUL VIDEO Aspen Films was proud to partner with the Halifax Chamber of Commerce for the 2021 Halifax Business Awards! The video we produced kicked off the event and showcased the historic resilience of the Halifax business community.

The 400 attendees saw glimpses of the COVID-19 progression: a quiet

downtown, aerial shots of the city coming back to life, and retailers welcoming masked customers. A big thank you to Dr. Strang for the narration, to Discover Halifax for the b-roll and to the Halifax community for sticking together and fighting COVID-19 together.

CAMP TIDNISH BEEHIVE RENOVATIONS UNDERWAY For the first time in over 83 years, Camp Tidnish remained closed over the summer of 2020. However, Easter Seals Nova Scotia took this opportunity to renovate. They’re excited to see the expansion of the Beehive at Camp Tidnish! Thank you to Weston Bakeries and supporters for helping the vision come to life. Camp Tidnish is the only barrier-free and fully accessible summer camp in Nova Scotia. It enables campers with physical and/or cognitive disabilities to forge and maintain friendships, to experience the thrill of swimming in a pool, to participate in hayrides and boat rides on the Tidnish River, to fish, and to make crafts or music. Learn more about Camp Tidnish at www.camptidnish.org.

NEW ZOOM® TALK SHOW IS A NS FIRST Making the best use out of quarantines and very few events to film or livestream, NSLive.tv, Nova Scotia's online community TV channel has turned to producing a new virtual ZOOM based talk show.

The Nova Scotiable is designed to be a community-oriented, LIVE talk show with an open form. Events, news, sports, fashion, creative businesses,

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local music and musicians, artists, hot topics and politics if we have to. Anything on the minds of Nova Scotians that can be talked about politely. The show goes LIVE weekly at 2 p.m. Sunday afternoons on Facebook and can be watched on our Netflix style website. Please watch, join, like and share. nslive.tv/nova-scotiable

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NEWSMAKERS NEW SCOTLAND CO. LAUNCHES MULTIPLE SCLEROSIS FUNDRAISER

A HELPFUL RESOURCE FOR SMALL BUSINESSES Meet Spencer LeBlanc, Efficiency Nova Scotia’s newest Business Development Manager. He’s dedicated to helping small businesses like yours! If you are not sure where to start, how to prioritize your energy upgrades, or if you have questions about applying for rebates, reach

out to Spencer. Email him for a free 15-minute energy consultation. He’s passionate about collaborating with you to help your project move forward and your customers enjoy the good things efficiency brings.

For the third time, Nova Scotia’s New Scotland Co. is releasing an exclusive line of products designed specifically to raise funds for MS Society of Canada programs, research and advocacy for people living with multiple sclerosis.

Co-founder brothers Kevin and Scott Saccary are directly affected by MS. They believe one of the best ways to help those living with the disease is through education and awareness. The brothers developed a signature beer called All Together Red Ale, new Red Lion t-shirts and hoodies to sell online, in their Dartmouth brewery, and clothing store to raise funds. The MS Society of Canada has recognized New Scotland Co. as one of their top supporters and embraces the partnership to its fullest. To support the fundraiser, visit www.newscotland.co WELCOMING A NEW TEAM MEMBER TO SONA! We have some very exciting news to share at SONA! We have a new team member; A massive WELCOME to Shobhan, who has joined our Admin Department. At SONA, we love working with like-minded individuals who share our strong work ethic and company values. And Shobhan, with her warm smile and personality, instantly fit right in with our team.

MSVU JOINS WOMEN'S COLLEGE COALITION Mount Saint Vincent University is proud to announce that it has joined the prestigious Women’s College Coalition (WCC) – a network of colleges and universities throughout the United States and Canada committed to fostering educational opportunities for women. MSVU is only the second Canadian institution in the

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WCC. The university has emphasized the advancement of women since its founding almost 150 years ago.

Membership in the WCC will provide MSVU with partnership opportunities on key events, enable sharing of online feminist and other resources, and facilitate leadership connection and knowledge sharing.

BUSINESS VOICE

NEWSMAKERS WELCOMING A NEW TEAM MEMBER

TWIRP COMMUNICATIONS INC. CELEBRATES 10!

The Lung Association of Nova Scotia (LANS) is pleased to welcome Lacey Sutherland to the team as Operations Coordinator. Lacey joined the LANS team in 2020, completing an internship as part of her Health Promotions degree at Dalhousie University. In her new role, Lacey will be overseeing client outreach, providing patient support and managing health initiatives programs. Lacey is excited to be taking on a new role with LANS and is looking forward to helping make Nova Scotia a healthier place to live and breathe. Welcome to the team, Lacey!

Anita Kirkbride, Founder and Head Twirp, celebrated 10 years of living and breathing social media for the small business community last March.

As part of the celebrations, Twirp Communications INC. underwent an extensive "reno-vacation", including an eye-catching new logo and a totally redesigned website to focus on her social media training services.

She also introduced her new podcast "BeFlawsome: The Good Enough Podcast." She’s excited to see what the next 10 years of online marketing brings! "I don't think social media is going away any time soon, but it sure is changing quickly." Visit Twirp.ca for info on Anita's free and paid training programs, educational blog and podcast.

WHO IS PROTECTING TWICE THE WILD? Nature has never been more at risk.

But we can still save Nova Scotia’s wild spaces and species—if we vastly accelerate the pace of conservation.

The Nova Scotia Nature Trust's Twice the Wild campaign aims to double the acreage the Nature Trust protects across the province by 2023.

This landmark campaign is led by a high-profile cabinet, whose members have made the Nature Trust their charity of choice with generous donations and volunteer fundraising efforts: Peter Porteous (Chair), Paul Comeau, Henry Demone, John S. Hunkin CM, Ella McQuinn, Bill Morris, Douglas Reid, Maureen Reid, and Lara Ryan. Learn more: TwiceTheWild.ca.

NEW PARTNERSHIP ON EASTERN SHORE!

Are you launching a new business or product? Celebrating a new partnership? Hired new staff ?

The Halifax Chamber invites you to share your Members in the News story in Business Voice. Upload your content here: halifaxchamber. com/business-voice *Note: we do not publish event promotions.

Re-imagining Atlantic Harbours for 2050 is partnering with Eastern Shore's Gallery to help document special places of concern and bring awareness to the beauty of our coasts!

What do you need to do? Complete a watermark page at the Gallery telling where your favourite water memory is on the Eastern Shore, and why that

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place is so special, for you to enter the contest this April. Pin a dot on the map highlighting your favourite spot for fun! Let's see if we can fill the map.

Bring a friend or come alone, we'd love to have your story. rah2050.ca, watermarkproject.ca, easternshoresgallery. com

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COVER STORY

LOOKING AHEAD Promoting diversity and inclusion, supporting members through COVID-19 top of mind in 2021 for new Chair, Vice Chair

by SARA ERICSSON

T

eamwork and community are a huge part of what has seen the people and businesses in Nova Scotia through this past year, as people have together faced the COVID19 pandemic while using different approaches to find a way through it.

Our province has seen people navigate these tricky times by using their unique abilities, mindset, background, knowledge, culture or beliefs. Embracing this diversity of approaches is also how Nova Scotia businesses have together, as a business community, crafted great strategies that have helped them succeed, even in the pandemic’s darkest days.

Focusing even further on this approach of diversity and inclusion is exactly what newly named Halifax Chamber of Commerce Chair Mark Sidebottom and Vice Chair Faten Alshazly have in mind as they head into their first year on the job. They are looking to foster collaboration and connection between businesses of all shapes and sizes, helping them come together and celebrate their unique offerings that each contribute to the magic this city and province are known and loved for.

“There’s so much potential and incredible talent in all Nova Scotians.

If you create the right conditions, you can see that flourish here. I’ve seen that time and again, when you get the right person set up with the right energy and conditions. When you facilitate that, amazing things happen,” says Sidebottom.

Unique perspectives The appointment as Chair is new for Mark Sidebottom, but Chamber work is not, as he served as Vice Chair last year and has been involved in countless Chamber committees. This involvement has given Sidebottom a firsthand look at

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the Chamber’s impact on Halifax-area business, something he expects will only grow after the Chamber adopted new measures to help support its members through pandemic pivots.

“This new role is an opportunity for me to give back and to pass this experience on, to contribute to the business community at large and to help businesses and members. It’s also an opportunity for us to help each other navigate our future together as a team,” says Sidebottom.

In addition to his time at the Chamber, Sidebottom brings a unique combination of big business and entrepreneurship experience to his new role. He is currently the Chief Operating Officer at Nova Scotia Power and the owner of a daycare chain in Nova Scotia and across Canada. Sidebottom also knows what it’s like to be a newcomer to Canada, having immigrated to Nova Scotia from the United Kingdom in 1977. This combination of perspectives is what he’ll use to connect with the Chamber’s diverse network of members.

“These perspectives give me an understanding of what supports are important to a wide range of members — what their needs are and how we can create value for them based on those.

This, together, helps me connect how the Chamber can best help each of its members,” says Sidebottom.

New Vice Chair Faten Alshazly is the Principal and Chief Creative Officer of the WeUsThem ad agency. She is a business owner with a combination of experience in health care, academia, government and now in the private sector, from which she has gleaned a unique combination of skills. These RYAN WILLIAMS PHOTOGRAPHY

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experiences have given Faten tenacity, creativity and an innovative outlook which help her problem solve and work towards future successes. They are also what she says will help her identify how to support all Chamber members, their businesses and engage with them on how the Chamber can help them on their path to success.

“We need to be thinking of all our constituents. As a woman executive and leader who also happens to represent a visible minority, I also bring this lens to the role — the lens that we aren’t all on an equal playing field. We need to be mindful of that,” says Alshazly. “We need to build resilience in our business community to ensure a sustainable future for all, from the single-owner businesses to the multinationals,” she says.

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Alshalzy is also someone who believes in the value of personal connections.

Although her schedule can make it difficult, she always tells everyone she meets, including members at the Chamber, to send her a note or drop her a line to schedule a meeting over coffee so she can better get to know them. Conversation is, after all, the quintessential Nova Scotian way of getting to know anyone, personally or professionally.

“I am very approachable, so please do reach out if you would like to sit down and chat. We might need to fight through each of our schedules to find a time that works, but I am right downtown when I am in the office, so please feel free to drop me a note and hop on over so we can get to know each other,” she says.

COVER STORY

We need to be thinking of all our constituents. As a woman executive and leader who also happens to represent a visible minority, I also bring this lens to the role — the lens that we aren’t all on an equal playing field. We need to be mindful of that." — Faten Alshazly, Principal & Chief Creative Officer, WeUsThem

Diversity focus key Halifax Chamber of Commerce President and CEO Patrick Sullivan says he and the Chamber are excited as they look ahead to what’s in store during the next year, with Sidebottom and Alshazly at the Board’s helm.

“I am so pleased to welcome our new Board leadership. With strong backgrounds in leadership, strategy and diversity and inclusion, Mark and Faten will lead us through a year of economic recovery and planning,” he says.

Continuing to support businesses through their COVID-19 recovery will remain a focus in 2021, as Sidebottom says the Chamber will keep on as an advocate for business supports and

solutions as it builds upon its 2020 successes in these areas. Another priority for both Sidebottom and Alshazly is to hone in even further on diversity and inclusion within the Chamber’s support programs and membership.

“We will be looking at continuing to create relevant and timely information for our members that can help them flourish and recover this year,” says Sidebottom. “We’ll also be working to expand our membership, as well as a diverse and inclusive approach to how we do business. Bringing different perspectives to the table is a win for everybody.”

Alshazly says diversity, equity and inclusivity will remain at the heart of the

RYAN WILLIAMS PHOTOGRAPHY

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COVER STORY

We’ll also be working to expand our membership, as well as a diverse and inclusive approach to how we do business. Bringing different perspectives to the table is a win for everybody." — Mark Sidebottom, Chief Operating Officer, Nova Scotia Power

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FATEN ALSHAZLY Vice-Chair

work that happens at the Chamber. She says the work that has brought these elements to the forefront will continue and even broaden in scope, as the Chamber continues listening to its Halifax business community and the organizations of all sizes that have helped build it up.

“I want the work we do at the Chamber to reflect the incredible cultural richness and diversity of attributes of our members,” says Alshazly.

On top of ensuring a laser-sharp focus on diversity and inclusion, Alshazly says she’d like to see the Chamber advocate and advise for looking at how to optimize the capacity of Halifax’s port. This can facilitate national and international travel and bring it back to pre-COVID-19 levels, as well as help in bringing events and conventions back to Halifax––once vaccines are widespread and restrictions loosen.

“We need to help our beautiful city get back to some level of normalcy so that everyone can enjoy what Macleans now knows — that we are the top city in the country from a variety of perspectives,” she says.

Bringing people together — within current public health and safety guidelines, of course — is something Alshazly and Sidebottom will both champion, thanks to how the practice bolsters business, churns out new ideas and creates community. Adding more diversity into that mix is something both agree will set Halifax up for even more success in the future, and the greatest possible chance at making it through this end stages of the pandemic even stronger than before.

MARK SIDEBOTTOM Chair

“We are here to support each other and if we can help you, we will,” says Alshazly. “I love the notion that we have such a diverse group of businesses that are members of the Chamber and I’d like to see that continue to grow so more members can see all the benefits the Chamber has to offer.” ■ The Chamber had our Diversity, Equity, Inclusion and Accessibility policy and action plan approved by the Board in the end of 2020.

The plan has 5 overarching goals: • Feature underrepresented groups in our communications • Highlight our diverse Board of Directors and our participation in the 50/30 challenge to encourage others to join • Host a minimum of one DEIA-focused education event quarterly • Hire a staff member focused on community engagement and recruiting 100 new members from underrepresented groups • Ensure diversity in our event speakers, suppliers, and content is widely publicized We will keep our members updated on our goals through our regular communications channels.

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RESPONSIBLE BUSINESS

Nova Scotia’s value proposition Reigniting tourism in the region

By Mina Atia

HALIFAX STANFIELD PLAYS A CRITICAL ROLE IN NOVA SCOTIA’S TOURISM SECTOR. PRE-COVID-19, TOURISTS ARRIVING BY AIR SPENT AN ESTIMATED $680.3 MILLION WHILE VISITING THE PROVINCE.

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ova Scotia is known around the world for our coastlines, fresh lobster and maritime hospitality.

While the natural beauty puts Nova Scotia on the map, tourism is also a crucial and vitally important economic sector in our province.

are often our local favourites: the icing on our main streets, to shop on a Saturday, the artists and craftspeople whose hands we are proud to gift from, our place for date night dinner or a leisurely brunch, or the best places to take a selfie and enjoy a rejuvenating weekend away.”

Employing more than 39,000 people and generating about $2.64 billion in 2019 revenues (stat from Tourism NS), tourism is one of our economic engines.

The sector has been hard-hit since the pandemic started, with travel restrictions in place both in and out of the province.

The travel pause is causing a ripple effect across our provincial economic recovery.

Both private and public entities have been making a significant and collective effort over the past decade to establish tourism as a key economic driver in Nova Scotia. And pre-pandemic, their endeavours were lucrative.

“Tourism is composed of many small and medium sized businesses across Nova Scotia, in every community,” says Jennifer Angel, President and CEO of Develop Nova Scotia. “These businesses 20

“Leveraging our beautiful landscapes, local talent and vibrant towns and cities, we have successfully put Nova Scotia on the map as one of the most desirable tourism destinations around the world,” says Tiffany Chase, Director, Public Affairs & Marketing, Halifax International Airport Authority.

BUSINESS VOICE

Airport connecting Halifax to the world The Halifax International Airport Authority (HIAA) plays an important role in enabling the growth of tourism in Nova Scotia. HIAA’s geographic location on Canada’s East Coast enabled it to sell Halifax Stanfield as an Atlantic Canada hub airport and an entry point to Canada to key tourism markets in the United States, Europe and beyond.

“In 2019, one-third of all visitors to Nova Scotia arrived by air, and we know these visitors tend to stay longer and spend more while they are here,” says Chase.

Invested in attracting new air service over the past decade, HIAA saw steady annual increases in passenger traffic and the number of destinations connected to Halifax Stanfield. Before the pandemic, it connected Halifax to 46 destinations in Canada, the United States, and

RESPONSIBLE BUSINESS

international locations around the world.

“HIAA remains focused on doing everything it can to ensure our communities remain connected to domestic, transborder and international destination when the pandemic subsides, and it’s time to travel again,” says Chase.

Develop NS driving local tourism Develop Nova Scotia is aiming to build places beloved by people to attract people. This aim does not have tourists in mind but locals––since local, rich and diverse cultures are what tourists ultimately seeking.

“We are working to focus not on tourists but on people, locals actually,” says Angel. “Our experience shows that when we build places for locals that locals love, the authenticity of the place shines through.”

“They become beacons for people to enjoy as part of their everyday lives. And we know that tourists are looking to do what the locals do, which culminates in authentic experiences in great places.”

If it’s safe to open, we are ready with reasons to come out. We are focused on creating events and experiences that are sufficiently interesting to bring people out, but that are scalable to adapt to the public health situation of the moment.”

— Jennifer Angel, President & CEO, Develop Nova Scotia

The primary focus is building consumer confidence and creating conditions to

bring the local community back together.

This is planned to be executed in compliance with public health and safety, as expected, but at the same time in an extraordinarily attractive and special fashion to restart tourism.

“We will create safe places to gather, engage and amplify local business products and services,” says Angel.

“We will support the creation of online opportunities and digital marketplaces, encourage outdoor events and activities that can be scaled, and extend our season with opportunities for all local businesses to participate.”

Contingency planning With mass vaccinations currently being administered across Canada, consumers’ confidence has started to increase, regardless of new developments and bumps in the road to recovery.

“If it’s safe to open, we are ready with reasons to come out,” says Angel.

“We are focused on creating events and experiences that are sufficiently interesting to bring people out, but that are scalable to adapt to the public health situation of the moment.”

AL FRESCO DINING WITH A VIEW OF LUNENBURG’S WORKING WATERFRONT PHOTO CREDIT: TOURISM NOVA SCOTIA / PHOTOGRAPHER JAMES INGRAM

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RESPONSIBLE BUSINESS

PHOTOS CONTRIBUTED BY HALIFAX INTERNATIONAL AIRPORT AUTHORITY

This year, once again, Develop NS will engage communities across the province to build their own local activation during the holiday season in person and online, like last year’s Evergreen Festival.

The organization issued a public call for events and activations for this spring, summer and fall seasons. In partnership with Events East, they’re working on a ‘Patio Lanterns’ campaign to debut this summer, in hopes of drawing in people to the downtown Halifax core.

“And we will continue to identify opportunities to work with communities right across the province,” says Angel.

“We will support local interests and ambitions to create places that will attract people, host events and gatherings, and attract tourists back when it is safe.”

Last year, Tourism Nova Scotia’s summer marketing campaign in Nova Scotia generated $34 in direct tourism spending for each $1 invested in the campaign.

Tourism Nova Scotia is also working with tourism businesses to develop packages aimed at Nova Scotians that will encourage them to get out and enjoy the province, when conditions permit.

Alongside these restart-tourism plans, 22

Develop NS has critical contingency plans in place. With a laser focus on small business continuity and recovery, the organization knows it will take time to continue building consumer confidence and social license for tourism visitors.

“When it’s safe to travel, we anticipate Nova Scotia will be on many peoples’ lists and we want to be ready,” says Angel. “It’s important we rebuild that confidence and give people a reason to get out, while keeping people safe.”

Airport testing is another measure strongly believed to have the potential to contribute to increasing consumer confidence. It is bound to enable adjustments to domestic and international quarantine requirements.

This can lead to an increase in summer travel plans.

“We know many Canadians have stayed apart from family, friends, colleagues and clients for more than a year to help reduce the spread of COVID-19 in our communities,” says Chase.

The anticipated increase in travel demand come summertime has encouraged airlines and other airport service delivery providers to start

BUSINESS VOICE

preparing. “Working with Tourism Nova Scotia and Discover Halifax, our team sells Nova Scotia to the airlines as a preferred destination and provides the airlines with information and research to ensure they understand the demand and opportunities for tourism in our market,” says Chase.

Once restrictions are lifted, HIAA anticipates the domestic market will rebound initially through a spike in demand by visiting families and friends.

The team has been working closely with airlines on the re-introduction of core domestic routes to ensure full connectivity across the country.

Eventually, HIAA will continue to focus on expanding domestic routes as well as the resumption and growth of U.S. and European destinations connected to Halifax Stanfield.

HIAA also expects the ‘Stopover Halifax’ program will be re-launched in 2022 as part of its COVID-19 recovery plan.

Before the pandemic and in partnership with Discover Halifax, the program used to encourage visitors connecting through Halifax Stanfield to extend their time in the province and explore the many attractions Nova Scotia has to offer.

RESPONSIBLE BUSINESS

Nova Scotians have a role to play “As residents of Halifax and Nova Scotia, we can become the best ambassadors for attracting visitors to our beautiful province,” says Chase. “Nova Scotians should explore all that we have to offer and encourage our families and friends to come visit when it is safe to do so.”

When the time comes and it’s safe to travel, Nova Scotians are encouraged to take advantage of numerous air routes to ensure their longevity. This will also support restarting a healthy tourism economy going forward. HIAA’s access to many destinations within the region, country and the rest of the world will eventually resume and then it will be Nova Scotians’ much-needed support that can revive tourism.

“We have implemented a variety of globally recognized airport health and safety measures throughout the pandemic, contributing to the wellbeing of passengers and airport workers,” says Chase. “We are ready to support travellers and make them comfortable on their next journey when the time is right to travel again.”

We have implemented a variety of globally recognized airport health and safety measures throughout the pandemic, contributing to the wellbeing of passengers and airport workers.”

— Tiffany Chase, Director, Public Affairs & Marketing, Halifax International Airport Authority

Develop NS cannot overstate the importance of Haligonians and Nova Scotians acting as tourists in their own towns. If individuals are not confident to travel just yet, they can invest their travel budgets on main streets and in small businesses across the province who need support more than ever.

“Be the tourist we need to see and the tourist in your own town that you’d typically be elsewhere,” says Angel.

“Nova Scotia is amazing, so check it out!”

Nova Scotians have a strong collective purchasing power. It can be the difference between keeping doors open or closed for a beloved local business. From the smallest to the main street businesses, these establishments are part of our local community located right in our backyard for our very own enjoyment.

“Nova Scotians travelling around the province in 2019 accounted for approximately $800 million in tourism spending at Nova Scotia businesses,” says Angel.

Pre-pandemic, Nova Scotians generated

HEALTH AND SAFETY MEASURES SUCH AS PHYSICAL DISTANCING, WEARING MASKS, AND LIMITED ACCESS TO THE TERMINAL BUILDING ARE IN PLACE AT HALIFAX STANFIELD SO TRAVELLERS FEEL COMFORTABLE WHILE PASSING THROUGH THE AIRPORT

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RESPONSIBLE BUSINESS

KAYAKING TOWARDS THE HALIFAX WATERFRONT PHOTO CREDIT: TOURISM NOVA SCOTIA/PHOTOGRAPHER LORA POPE

about $1.6 billion in tourism revenues (stat from Tourism NS). Retail businesses, restaurants, hotels and other accommodations, festivals, events, and many non-profit arts and culture organizations rely not only on visitors from outside the province to survive and thrive, but also Nova Scotians travelling around the province.

“COVID has clearly demonstrated that tourism businesses are critical to the health of our overall economy, not just our tourism sector, because they contribute so much to our quality of life and well-being as residents,” says Angel.

“And they contribute to our magnetism to retain talent and to attract new residents as another key driver of our economy.”

Tourism Nova Scotia is also focusing on working with those critical businesses and organizations. Together, they are developing products and experiences particularly attractive to Nova Scotians and out-of-province visitors and encourage travel to and around the province.

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COVID has clearly demonstrated that tourism businesses are critical to the health of our overall economy, not just our tourism sector, because they contribute so much to our quality of life and well-being as residents.”

— Jennifer Angel, President & CEO, Develop Nova Scotia

BUSINESS VOICE

“For the first time in generations, visitors had the opportunity in 2020 to connect with Atlantic Canada’s rich and complex history on Georges Island National Park through the work of a number of partners,” says Angel. “Plans have rolled out for this season to reach the Island through boat tours as well by private boat, canoe or kayak.”

Develop NS will keep building on the natural quality of place advantage in Nova Scotia. Through many partnerships and connections with diverse communities, the organization is planning to build attractive places that foster a sense of belonging for everyone.

“These places are becoming beacons for all types of people to enjoy,” says Angel.■

WATCH THE FULL EVENT

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SPECIAL FEATURE

For the community, by the community Creating impact with investment

By Mina Atia

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his past year, we’ve seen Halifax business leaders and organizations step up for their community and local businesses by offering their support.

Whether it be providing free and accessible informational training sessions and roundtables or offering funding programs and low-interest loans, community organizations and businesses have given back. It goes to show when the going gets tough, we can rely on the support of our business community.

Since 2015, CUA has been making impactful investments through their Community Investment Grant Program. Committed to strengthening the financial health of Nova Scotians, the program contributes to projects and initiatives that make our communities and economy stronger.

“As a banking institution serving Nova Scotians, our team is committed to helping good work go further in the communities where we live and work,” says Marie Mullally, President and CEO of CUA. “The program is the largest initiative within our annual Community Impact Plan, and enables our team the opportunity to learn about important work happening across our province, driving meaningful conversations about how we can help entrepreneurs and community leaders in their everyday work.”

Each year since then, CUA provides direct funding to individuals, organizations, small businesses and social enterprises from across the province. It’s a way to create meaningful and positive economic, social and environmental impact.

About 70 organizations throughout Nova Scotia received more than $250,000 in funding, and applications for the program increased by 33 per cent in 2021.

CUA’s Community Investment Grant Program launched again this year, and $100,000 in funding was awarded to 19 projects, organizations and small businesses. “This was the largest and most talented group of applicants in the program’s history, and these 19 recipients had ideas and a vision that made us so proud to be part of their continued work,” says Mullally.

The recipients collective aim is to make a positive impact in communities across Nova Scotia. The grant was distributed across five categories: New Business, Community, Health & Wellness, Small Business and Sustainability.

We continue to follow the journey of the recipients, promoting their efforts and encouraging our own customers to choose Nova Scotia-owned businesses.”

— Marie Mullally, President & CEO, CUA

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Selected by CUA’s Member Advisory Council, the recipients gathered for a virtual celebration to recognize and discuss the impact the funding will have. “Although we were unable to invite recipients to an in-person celebration, eliminating the need to travel enabled a virtual celebration, welcoming representatives from many organizations across Nova Scotia,” says Mullally. “It was an inclusive way to shine a spotlight on every recipient, and is an idea we plan to carry forward.”

“For our team, these micro-grants are much more than money,” says Mullally.

“We continue to follow the journey of the recipients, promoting their efforts and encouraging our own customers to choose Nova Scotia-owned businesses.”

A perfect example is Halifax Chamber member and 2017 Small Business grant recipient Stefanie MacDonald of Halifax Paper Hearts. The seaside stationery and design studio owner not only prospered after receiving the grant, but she also became connected to other recipients. Now, the whimsical treasure-maker has products of at least two other recipients sold in her retail store.

BUSINESS VOICE

We plan on employing more immigrant women, minorities and people with disabilities.”

— Purushothaman Cannane, Founder, Greenii Inc.

SPECIAL FEATURE

“Helping to foster those connections goes beyond money––that’s helping entrepreneurs to build a network that will continue to deliver value in the future,” says Mullally.

Amongst the 2020 recipients were two other Chamber members: Chain Yard Cider was awarded a $7,500 grant for the Small Business category; and Greenii Inc. was awarded a $8,500 grant for Sustainability.

“It was a great day when I found out we won!” says Mike Lim, Partner and Operations Manager of Chain Yard Cider. “I told the other owners first and then started messaging the suppliers.”

The grant will facilitate the purchase of a Nova-Scotia-manufactured “fizz whizz” carbonation system for the urban cidery. This canning equipment will improve on-site production by allowing the North End Halifax location to can in smaller formats and automatically carbonate the cider to desired levels.

“We had planned to purchase these pieces of equipment next year, but we saw the opportunity to move on these projects faster than anticipated if we received the grant,” says Lim. With increased automation, Chain Yard’s small production team will focus on other tasks while the product is being carbonated. The smaller format of cider cans will further enable the design of a 6-pack, which can potentially be available at NSLC and private liquor stores this summer.

“We are very thankful to CUA for their support and for the community, and we look forward to putting this equipment to use to help us grow as a company and to grow the N.S. cider industry,” says Lim. Likewise, the grant will help Greenii Inc. purchase a rotary paper-sheeter machine to help improve production and ramp up its capacity. The machine will cut big rolls of clean-waste paper into small sheets to make paper bags. The plan also includes buying a crinkle paper shredding machine.

“Winning was a fantabulous experience because we were looking for funds to buy a machine to support our product,” says Purushothaman Cannane, Founder of Greenii Inc. “It's perfect timing; and there are no words to explain this experience.

Thanks to CUA!” The community-based organization is a social enterprise solving the singleuse plastic problem by reducing landfill and carbon-emissions. It also gives employment opportunities for immigrant women.

“We plan on employing more immigrant women, minorities and people with disabilities,” says Cannane. “We are also planning to work with paper waste resources like paper mills, recycling centres, libraries, schools and universities.”

Using the soon to be acquired machine can speed up the production process and scale Greenii’s business throughout other Atlantic provinces, Canada and the U.S. in the next few years.

“We can save more trees by quickly converting the wastepaper rolls into sheets and eventually convert into paper bags, bin liners, wine bags and crinkle paper shreds,” says Cannane.

“A million thanks to CUA for such a timely support of our business. Our company is very grateful to them and our community, and we would like to congratulate other winners and applicants.”

Planning for the 2022 Community Investment Grant Program has begun, and CUA will be releasing details later this year. “We encourage Chamber members, small businesses, and community organizations to consider how a micro-investment could be a catalyst for greater impact,” says Mullally.

“Seeing recipients continued growth and expansion is what will validate the program’s lasting impact.” ■ M AY 2 0 2 1

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PROFILE

InCamera: immediaC’s answer to video conferencing

Offering a locally-owned and operated platform

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or almost 25 years, immediaC has been offering professional website development services to help businesses achieve their goals. With many local clients such as Windows Plus Home Improvements, Cabinetworks, In-Vogue Home Design, Xtreme Pizza and Aurora Aesthetics, immediaC delivers engaging and creative websites and apps.

By Mina Atia

DIGITAL NOVA SCOTIA USES INCAMERA TO NETWORK, SETTING UP FIVE ROOMS WITH THE ABILITY TO SEE WHO'S IN WHICH ROOM AND BOUNCE FROM ONE TO THE OTHER.

team. One of their first products was a content management system (CMS), which has been very well received by several clients. With several renditions developed over the years and a very recent one, the CMS’s editing system is hassle-free and extremely easy to use–– compared to that of Wix, WordPress or Squarespace. It's making prospective clients eager to switch over.

websites so far. Used by organizations all over Nova Scotia and across Canada, the responsive websites are custom designed for both mobile and desktop usage. Not only are the websites Google-search, customer and mobile friendly, but they’re also built with immediaC’s conversion funnel tools to enhance website efforts.

They make the websites work harder and drive more business.

“Yet, we're the only company in town that has been around for that long and almost nobody knows who we are or what immediaC does.”

“Websites are still really websites; that market has changed a lot and a lot of companies that used to build websites are gone and all that's left are agencies,” says Leahy. “We love building websites for under $5,000, and agencies generally don't do that kind of work that helps small-medium sized businesses build their own websites.”

“immediaC was actually my second attempt to build a company,” says Leahy. “And we have a great team who continuously come up with great ideas like our new InCamera platform.”

Established in 1998, immediaC boasts Canada's most experienced web design

immediaC’s multiple CMS renditions allowed the team to build almost 4,000

“We're really about small businesses, and most of our clients are small to medium sized businesses,” says John Leahy, Founder and CEO of immediaC. “We help them get online, which is great for us.”

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BUSINESS VOICE

Similar to ZOOM and MS Teams––but designed to operate right within web browsers––InCamera allows clients to hold virtual meetings with just a simple yet secure link. Without downloading software or installing plug-ins, attendees

PROFILE

are able to join meetings and enjoy similar features. The Canadian-based platform is a one-click connect service with simple controls. It’s regulation compliant in Canada, U.S. and Europe, mobile-browser compatible, videorecording capable, and can be branded to the organizations using it.

“It was challenging making this software work in the browser, because they are always changing and can be challenging, but it works,” says Leahy.

“Digital Nova Scotia has, numerous times now, successfully done networking on InCamera; they set up five rooms with the ability to see who's in which room and bounce from one to the other.”

InCamera has already received positive feedback as a flexible and easy-to-use toolset. The Black Business Initiative has conducted job interviews and held a job fair through the platform. “It's flexible because multiple rooms can be set up like a trade show but also for networking,” says Leahy.

“We're really excited about this platform because it's Canadian and could be, in theory, used for several other purposes like medical appointments. So, we're working on that type of health offering now.”

We're really excited about this platform because it's Canadian and could be, in theory, used for several other purposes like medical appointments.”

— John Leahy, Founder & CEO, immediaC

Every day, immediaC’s team meets on the InCamera platform as a group to stay in touch, go over the agenda and discuss ongoing projects. Then they break up into smaller groups and different meetings throughout the day. immediaC’s business philosophy aligns with that of small business, and business in general: being a force for good. “Business really makes the world go round, and it's not just business in its purest form, but any organization is a force for good. And internally, our fundamental philosophy at immediaC is exactly that but also to have fun and get sh*t done.”

One of immediaC’s graphic designers, who has been working with Leahy for almost 15 years, moonlights as a professional bass player. He always strives

THE EVER-GROWING IMMEDIAC TEAM AT A SOCIALLYDISTANCED TEAM RETREAT LAST MONTH

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PROFILE

MANY OF IMMEDIAC'S CLIENTS ENJOY ITS WEB DESIGN PRODUCTS FOR THEIR EDITING EASE COMPARED TO OTHER PLATFORMS.

to play good music, and he brings that attitude to his graphic design work as well. The entire team at immediaC gets inspired to do the same as they recognize how busy with projects they’ve recently become. They too strive to bring only their very best work to the table and to their clients.

“Whether it's a website that we're building for Tampa General Hospital or a redo on a Massage Addict website, we want to play good music. And we want to do good work,” says Leahy.

Leahy embraces that most of his team was unprepared to the COVID-19 impact, even though they have stepped up to the plate. He credits that to the easy-going culture immediaC fosters. “At one point, everybody was under 30 except me and one other staff,” he says. “Today, we're a team of 15 developers, designers and programmers, most of whom were hired as new grads.”

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Whether it's a website that we're building for Tampa General Hospital or a redo on a Massage Addict website, we want to play good music. And we want to do good work.”

— John Leahy, Founder & CEO, immediaC

BUSINESS VOICE

In the past year, immediaC has doubled in size and saw a big increase in productivity. For some employees, working on Leahy’s team was their first job and they remain with the company to this day. Some even have started managing and making decisions about operations, HR and hiring. “At one time, I did all the interviews,” says Leahy. “Now, I don't do any.”

“I think the other important thing about our culture is that we're on the way to becoming an employee-owned company,” he says. “I've owned all the shares for over 20 years, but we have a management team now that's made up of people who are enjoying the company.” immediaC and its team of friendly web experts continue to work hard for their clients. Their unique website designs are not templates but custom-made to reflect the uniqueness of our local business community. They strive to make businesses stand out in the market, from right here in Halifax. ■

TRENDS

What is ESG? Ignoring it erodes organizational value

NANCY FORAN FCPA, FCMA, C. DIR. PRESIDENT & FOUNDER OF ESG PARTNERS INC. INFO@ESGPARTNERS.CA

Every business will have impact on environmental, social, and governance (ESG) factors, whether it is something they track or not. We have made progress because it wasn’t that long ago that most organizations didn’t even know how to spell ESG. Today, organizations that are paying some kind of attention to ESG are seeing how it can create value.

These organizations also understand that ignoring ESG erodes value. Here are the ESG highlights: Environmental includes energy use, waste management and climate change.

Social includes labour relations, human rights, diversity and inclusion, the rights of indigenous peoples and product liability.

Governance includes compliance, ethics, controls and procedures.

The individual aspects of ESG are intertwined, and one area can’t (or shouldn’t) be traded for another.

To highlight this point, let’s consider a well-known 2015 example. I expect we all know someone who owned a

Volkswagen when the news broke that defective devices were installed on 11 million vehicles in order to pass (or cheat) emissions tests in an effort to deceive customers and regulators. Company costs were massive when this deception was revealed. Between dollars spent on recalls, loss of public trust, and declines in investor ratings, the economic impact to VW was tens of billions of dollars. Had a system been in place to assess the full range of ESG risks facing the company, VW’s corporate governance practices–– coupled with their recent elevated warranty expenses––would have raised a red flag for investors.

While ESG is not new, it has undeniably grown in importance in recent years, and the COVID pandemic shone an even brighter light on the importance of ESG issues. The practice of ESG actually began in the 1960s as socially responsible investing. Then, the focus was more on the exclusion of certain stocks or industries from investment portfolios based on business activities deemed not to be socially responsible (think tobacco, child labour, etc.). Today, many of the same ethical concerns continue; however, the field of ESG has evolved and is not necessarily focused on negative screening practices but, rather, on the alignment of investment strategies with broader societal values and a more holistic assessment of risk.

Improving risk management is a key benefit of ESG integration, with institutional investors recognizing that risks related to ESG issues can have a measurable impact on a company’s market value and reputation. In addition M AY 2 0 2 1

to the example cited earlier, consider the impact on a company’s brand after a worker safety incident, waste or ecological impacts, and weather(or pandemic) related supply chain disruptions. Attention has also been turned to companies’ resilience strategies in the face of climate change and the systemic risk it presents.

It’s not just institutional investors who are concerned about risk. We are increasingly seeing early-stage investors begin to integrate ESG into their investment analysis and decision-making process. These investors consider the full impact of companies that are more diverse and inclusive, conscious of their employees' health and safety, able to serve their communities, and understand their environmental impact.

As the investment community increasingly relies on ESG criteria to assess risk and make informed decisions, so too are a broad range of stakeholders––including consumers, employees, suppliers, and local groups who are expecting businesses to align their goals with those of society, who will appropriately hold them to account. It’s no longer about simply wanting to do the right thing; the public is now demanding transparency and sustainable action from the companies with which they engage.

Businesses that don’t embrace sustainability and ESG will most definitely be left behind. Those that do will become more competitive, resilient, attract talent and capital, and be able to add value back to the communities where they operate.

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TRENDS

Home versus home office Weighing out the pros and cons

Now that a significant portion of employees are working from home full-time with no end date, there’s a fine line in trying to distinguish our home from our home office.”

JUDITH KAYS PROFESSIONAL COMMUNICATOR

JUDITHKAYS@EASTLINK.CA

Just over a year ago, when the majority of us began working from home, we eased into new routines nicely. We became more collaborative, resourceful and efficient. We completed reports, got the laundry done, made sales, walked the dog, answered emails and had dinner on time. We mixed work with home because we were forced to; however, it soon became difficult for many of us to separate work from the rest of our lives, simply because our home also became our office.

The notion of ‘leaving work at the office’ and going home to your ‘balance’ has completely changed. This new way of working, from home, for many small and medium sized business employees may continue into the foreseeable future. A recent Stats Canada survey revealed that in Nova Scotia, 33 per cent of employees could work from home and once the pandemic ends, about 23 per cent of businesses expect that 10 per cent or more of their workforce will continue working remotely.

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What does that mean for our home life?

Many of us have lost our dining rooms, some have renovated rooms to become office space, and several people continue to find comfortable ways to sit on a couch with a laptop where it was originally meant to be… on our lap. To that end, many now have regular appointments with chiropractors and physiotherapists to heal our arms, shoulders and backs.

schedule regular ‘coffee chats’ with colleagues.

There are pros and cons to having a home office and depending on your unique situation, there are innovative ways to make it work. Here are a few things to consider when creating your home office.

5. Build a transition to and from work.

Just because you don’t have an actual commute, take some time to create your own routine to ease into work and then do the reverse to ‘come home’.

1. Set up a unique office space. It doesn’t have to be fancy or pretty, but it should be a consistent space where you can leave your work behind at the end of the day.

Make the commitment to separate your home from your home office. The steps to distinguishing between the two are unique for each of us, as we all have different jobs, home lives, priorities and roles. There’s no one-size-fits-all, and we need not to strive for perfection.

2. Invest in yourself. Get a comfortable chair or arrange a standing desk by using a box under your laptop. There are creative ways to make your space as ergonomic and functional as possible.

3. Stay in communication with others.

While we can’t have that face-to-face meeting with colleagues or chat by the water cooler, it’s important to stay in contact with others. Continue to participate in team meetings and even BUSINESS VOICE

4. Appreciate the flexibility. Be strategic when scheduling meetings and calls. Studies have shown a clear increase in productivity while working from home. Take advantage of a break to fold clothes or prep dinner. In the end, this will allow for more ‘you’ or ‘family’ time.

Achieving a workable, comfortable and productive home office that doesn’t intrude on your home is achievable, though it can be challenging. It takes a commitment to careful thought and planning but should be a priority to help maintain good, positive mental health as we continue to enjoy our work at home and our home at work.

TRENDS

Please stop asking if I’m “Burned out” Finding new ways to support employees

ROBYN JACKMAN MSW RSW INTENTIONAL OUTCOMES COUNSELLING

ROBYN@INTENTIONALOUTCOMES.COM Organizations and employers who are concerned about their employees, need to stop asking “Are you burned out?”

Not because they don’t care about their employees, or because they need to take care of the bottom lines. It’s because the definition, of what burnout really is, varies from one person to the next.

Most organizations and employers will focus on one or two indicators to determine what they see as burnout. That may not be a clear representation of what real burnout is. Employees can be effective and still be exhausted and overextended.

However, the intensification of workloads and increasing emotional difficulty can lead employees to feel ineffective in their position. This in turn can lead to burnout.

It should come as no surprise to hear that burnout is real. With financial stress, job insecurity in addition to a global pandemic these factors will change how burnout presents itself, and what you can do to avoid it.

Knowing what signs to look for can help.

Here are some indicators or signs of burnout: mental exhaustion, cynicism, inefficiency, overextended, emotionally drained, lacking energy, unmotivated, and being unable to meet daily demands.

But burnout is wily and presents in

Most organizations and employers will focus on one or two indicators to determine what they see as burnout. That may not be a clear representation of what real burnout is." physical symptoms like headaches, loss of appetite, back aches or fatigue.

Burnout can have a domino effect in a workplace especially if it causes one employee to leave the organization.

This may place greater responsibility on others perhaps adding to burnout in other employees, disrupting deadlines etc. So how can you as an organization or employer help?

Well, first you are not 100 per cent responsible to react to employee burnout situations. Burnout is different for everyone, and it is hard to predict. Being proactive about employee mental health and safety can help both your employees and the Organization to avoid burnout.

Offering an employee a “great job” or other form of feedback goes a long way.

• While employees are working from home it is important to build in “water cooler moments”. This might be more important than expected¬––encouraging socialization moments between co-workers. This could be done by staying connected through regular check-ins, peer consultation or mentorship.

• Encouraging healthy coping strategies such as eating well, drinking water, sleeping regularly, exercise, maintaining hygiene and being connected to meaning and purpose.

• Knowing when to suggest professional help.

We are in a global pandemic and organizations have adjusted to having their employees working from home. Working from home itself can be an indicator for burnout for those employees who have never worked from home before. Don’t worry. It is not all bad news. There are protective factors any organization can utilize to help prevent employee burnout.

One last tip worth mentioning is that burnout can often feel insurmountable and can be accompanied by overwhelming feelings of guilt and shame. Burnout is not permanent even if it sometimes can feel that way. Organizations that understand symptoms, also understand that it is not a weakness in character. Those that implement proactive strategies have a more sustainable, happier and healthier organization.

Some tips could include: • Offering validation. Employees are often more productive when they feel appreciated by their organizations.

Burnout can impact anyone. If you have any questions about building strategies, please reach out at intentionaloutcomes. com and book an appointment.

M AY 2 0 2 1

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WATCH THE FULL EVENT

2021 HALIFAX BUSINESS AWARDS

T

he Halifax Chamber of Commerce hosted the first-ever virtual Halifax Business Awards on March 25 at the Halifax Convention Centre. Thanks to our Presenting Sponsor, RBC, we were able to provide free virtual tickets to all attendees.

We are thrilled we could still celebrate together virtually and look forward to seeing you all in person next year for the 2022 Awards. Congratulations to the finalists & winners: NEW BUSINESS OF THE YEAR: PURPLE COW INTERNET

THANK YOU TO OUR SPONSORS: NEW BUSINESS OF THE YEAR:

SMALL BUSINESS OF THE YEAR:

EXPORT BUSINESS OF THE YEAR:

NOT FOR PROFIT OF THE YEAR:

INNOVATIVE BUSINESS OF THE YEAR:

BUSINESS OF THE YEAR:

SMALL BUSINESS OF THE YEAR: THE ROUNDS EXPORT BUSINESS OF THE YEAR: FIRST CATCH FISHERIES

BUSINESS LEADER OF THE YEAR:

NOT-FOR-PROFIT OF THE YEAR: UNITED WAY HALIFAX INNOVATIVE BUSINESS OF THE YEAR: OBERLAND AGRISCIENCE BUSINESS OF THE YEAR: REDSPACE BUSINESS LEADER OF THE YEAR MATT SYMMS, SYMPLICITY

B U SM I NAEYS 2 S 0V2O 1 ICE

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WORKING FOR YOU

2021 Federal Budget Response Small business support and a focus on vulnerable communities

Budget 2021 served up funding for a wide range of programs, individuals, groups, and businesses. While a significant deficit was expected, the Chamber is pleasantly surprised that small and medium-sized businesses were top of mind for support through the recovery of COVID-19.

PATRICK SULLIVAN PRESIDENT & CEO, HALIFAX CHAMBER OF COMMERCE

While we were happy that the budget was wellrounded and that the deficit was less than expected, it will be our members who ultimately tell us what is missing, what missed the mark, and what could or should have been better."

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The extension of the Wage Subsidy (CEWS), the Canadian Emergency Rent Subsidy and the creation of the Canada Recovery Hiring Program will help retain Canadian jobs and give new opportunities for those who have lost theirs or want to start fresh.

Digital adoption has been a necessity for many businesses to remain viable through this Pandemic. The Canada Digital Adoption Program will further their ability to gain access to new markets and new clients.

The tourism and hospitality sectors have been the hardest-hit sectors in Canada.

The Federal government has stepped up and assigned money to support festivals, events, sport, and marketing campaigns.

It is no secret that the pandemic disproportionately impacted women.

We were thrilled to see that Budget 2021 did not miss this group, providing support for child-care, increased funding for a new National Action Plan BUSINESS VOICE

to End Gender-Based Violence, and to strengthen the Women Entrepreneurship Strategy. We do not want to lose the momentum and growth that women have had in the business community.

In the same vein, we are happy that the budget also proposes to provide $11 million over two years, starting in 202122, to expand the impact of the Canadian Race Relations Foundation, and $200 million for Employment and Social Development Canada to establish a new Black-led Philanthropic Endowment Fund. We must focus on lifting all Canadians and remove barriers that have hindered or derailed a chance for success for all.

While we were happy that the budget was well-rounded and that the deficit was less than expected, it will be our members who ultimately tell us what is missing, what missed the mark, and what could or should have been better. We would love to hear from you. Tell us what you think will work, what needs work and what is missing.

The Chamber will continue to advocate for what is needed, required, and asked for by our business community to retain jobs and businesses and continue back on the path of economic growth for our country and city. We’re in your corner.

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THANK YOU

Our members continue to lead the way. They share insights, knowledge and expertise to support businesses. We continue hosting webinars with field experts to keep you informed and provide an outlet where your questions could be answered. Thank you to the following orgnizations for actively participating and reaching out to keep the business community up to date and prepared.

HALIFAXCHAMBER.COM/EVENTS

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