Business Voice Magazine (Summer 2023)

H A L I FA X C H A M B E R O F CO M M E R C E

|

SUMMER 2023

|

VOLUME 32

ISSUE 5

HALIFAX TOURISM 2023 PICTURE PERFECT

HALIFAX TOURISM 2023

SOMETHING FOR EVERYONE

A new home and passion for local entrepreneur Pg 19

A snapshot of what’s up and what’s up and coming this summer Pg 20

NAIG 2023: Halifax rolls out welcome mat for young Indigenous athletes Pg 24

BUSINESS VOICE

1

Look W Who’s ho’s

COMING

IN 2023

Halifax Convention Centre is proud to be the backdrop for important events and conversations that impact our community, our country, and the world.

80,000

INCLUDING

150 35

GUESTS

EVENTS

NATIONAL & INTERNATIONAL CONVENTIONS

For a full listing of our upcoming events: HalifaxConventionCentre.com

SHOWCASING NOVA SCOTIA’S STRENGTHS IN BUSINESS, RESEARCH AND INNOVATION

22

Life Sciences & Medical Events

6

Ocean Sector Events

16

Arts, Culture & Heritage Events

2

SUMMER 2023

TABLE OF CONTENTS

20 19 24 04 Event Calendar

Board of Directors — Officers

06 New & Noted

Chris Cowper-Smith, Mable Health and Cedar Point Solutions, Chair Ann Divine, Ashanti Leadership, Vice-Chair Faten Alshazly, WeUsThem, Past Chair Roger Boutilier, Nova Scotia Association of REALTORS Donna Harding, Engel & Völkers Caroline Wolfe Stewart, Nova Scotia College of Nursing

15 Members in the News

Directors

05 President’s Message

19 Member Profile Anwulika Wuliamba, Wuliamba Productions

20 Cover Story

Halifax Tourism 2023

24 Spotlight Story

North American Indigenous Games

26 Working for You 31 Trends

Mohammad Ali Raza, Cox & Palmer Hon. Joanne Bernard, Easter Seals Nova Scotia Martha Casey Ifeanyi Emesih, My East Coast Experience Media Group Inc. Nancy Foran, ESG Partners René Gallant, Nova Scotia Power Martina Kelades, Life Out Loud - Mental Health Consulting Wade Keller, Labatt Brewing Captain (N) A.W. MacKenzie, CD, Maritime Forces Atlantic Melissa Mbeba, Delectable Desserts Heath Moore, Grant Thornton David Rideout, MetroWorks Katherine Risley, KBRS & Meridia Recruitment Solutions Kimberly Stephens, Acadian Seaplants Paul Way, TD Private Wealth

Chamber Staff

Patrick Sullivan, President and CEO Becky Davison, Vice President, Marketing Kent Roberts, Vice President, Policy Sandra White, Director of Finance and Administration Emma Menchefski, Communications Manager

BUSINESS VOICE

Volume 32 • Issue 5 Business Voice is published 8 times a year for members of the Halifax Chamber of Commerce and Metro Halifax’s business community. Views expressed in Business Voice are those of the contributors and individual members, and are not necessarily endorsed by, or are a policy of, the Halifax Chamber of Commerce.

No part of this publication may be reproduced without written consent of the publisher. While every effort has been made to ensure accuracy, the publisher cannot be held responsible for any errors or omissions that may occur.

Please address editorial enquiries and changes to information to: Halifax Chamber of Commerce 100-32 Akerley Boulevard Dartmouth, Nova Scotia B3B 1N1 Tel: 902-468-7111 Fax: 902-468-7333 info@halifaxchamber.com www.halifaxchamber.com Cover Image Credit: Wuliamba Productions

3

EVENTS

CHAMBER EVENTS JUNE 9, 2023

JUNE 23, 2023

WONDER WOMEN

CHAMBER GOLF CHALLENGE

HALIFAX CONVENTION CENTRE Presented by: BOYNECLARKE LLP

For a full list of Chamber events, visit: halifaxchamber.com/events

SAVE THE DATE:

GRANITE SPINGS Presented by: CHAMBERS GROUP HEALTH PLAN

WEDNESDAY, NOV. 8 JUNE 28, 2023

JULY 5, 2023

FREE TRAINING: GENDER EQUITY, INCLUSION, AND DIVERSITY

PATIO AFTER HOURS: COURTYARD BY MARRIOTT 35 Shubie Dr, Dartmouth

HALIFAX CHAMBER OFFICE

HALIFAX CONVENTION CENTRE Presented by: STEWART MCKELVEY

JULY 14, 2023

SEPTEMBER 14, 2023

SEPTEMBER 28, 2023

LUNCHEON: US AMBASSADOR TO CANADA

LUNCHEON: WES HALL

BUSINESS AFTER HOURS: MATTATALL SIGNS 80 Ilsley Ave, Dartmouth

HALIFAX MARRIOTT HARBOURFRONT HOTEL

Brought to you by: THE BLACK CULTURAL CENTRE AND THE HALIFAX CHAMBER OF COMMERCE

THANK YOU TO OUR SPRING SPONSORS:

4

FALL DINNER: ARTS AND CULTURE: HALIFAX’S VIBRANCY

SUMMER 2023

PRESIDENT’S MESSAGE

Welcome summer 2023 The many ways to enjoy and support our incredible tourism industry

PATRICK SULLIVAN PRESIDENT & CEO HALIFAX CHAMBER

T

he summer tourism season is once again upon us, and this year is shaping up to be a banner one for the city. In this issue we chat with a few folks who are working hard to make Halifax the enticing tourist destination it’s become by embracing not only our natural beauty and historic and cultural heritage, but a more inclusive and representative model of what the tourism experience can be.

We’ll also be hosting the North American Indigenous Games 2023

(NAIG). A spectacular coup for the city and its residents, and a wonderful opportunity to experience Indigenous culture from across Canada and the U.S. It’s also a chance for us to welcome these youth with open arms, showing them some of our famous Halifax hospitality.

And a quick reminder that the success of large events like NAIG is almost wholly dependent upon the work of volunteers, so please reach out to see where and how you can help. The Chamber will give staff two days off to volunteer, so maybe look to where you as a business can help.

Also back this year, celebrating its 45th season, is the Royal Nova Scotia International Tattoo. Taking place at the Scotiabank Centre from June 30-July 3, the world’s largest annual indoor show and Halifax tourism staple is an important draw to the city, but, like many other large productions, has suffered the challenges and setbacks presented

by COVID, so more than ever needs our support. Grab family or friends and make a day (or night) of it in our beautiful downtown. For more information or to purchase tickets, visit tattoo.ca

BUSINESS VOICE

Remember to visit our Events Page to stay ahead of what’s happening this summer. A quick overview includes Wonder Women, presented by BoyneClarke and taking place on June 9 at the Halifax Convention Centre; the Chamber Golf Challenge, happening on June 23 at Granite Springs; and our Patio After Hours: Courtyard by Marriott, taking place on July 5.

And finally, hit the downtown this summer and remember to support our wealth and breadth of events and festivals, including, but not limited to, the Halifax Jazz festival, The Great Outdoor Comedy Festival, The Halifax Wanderers, the CFL Touchdown Atlantic game, Rock the Harbour, and more!

And as always, we love to hear from you, so please continue to reach out with ideas and suggestions. Email me at president@halifaxchamber.com or find me on Twitter: @prezhfxchamber.

president@halifaxchamber.com @prezhfxchamber

5

NEWSMAKERS

NEW & NOTED We welcome our new Chamber members Are you a new Chamber member?

Get listed in New & Noted! Contact Mandi Bowser, Administrative Specialist at mandi@halifaxchamber.com or call (902) 468-7111 to submit.

3318338 NOVA SCOTIA LIMITED Roger Caissie

Halifax, NS (902) 448-5098 rogercaissie3@gmail.com BUSINESS & PROF. SERVICES Quality Assurance

4335333 NOVA SCOTIA LIMITED Management consultant who has experience in private companies and non-profit organizations. Currently partnered with sustainable innovation companies in waste to energy technologies and regenerative medicine.

Accepting contract work and business development opportunities in Eastern Canada.

Lia Renaud Halifax, NS (902) 880-0427 lia.renaud@acorn.me www.acorn.me BUSINESS & PROF. SERVICES Business Consulting

ADRIENNE GIRLING, EDI CONSULTANT Adrienne is a thought leader and consultant in equity, diversity and inclusion (EDI) and organizational development, focused, in particular, on employee and client experience. She identifies as queer and non-binary. She provides specialist advice and services to help organizations and businesses to actively become more inclusive, locally, nationally and internationally.

6

Adrienne Girling

Halifax, NS (902) 399-4380 adrienne.girling@gmail.com www.linkedin.com/in/adrienne-girling15184b55/ BUSINESS & PROF. SERVICES Consulting (General)

ALLI’S PHOTOGRAPHY Alli’s Photography is a Halifax-based professional photography company specializing in a wide range of events: from corporate events, holiday parties, and charity events, to private parties and luxury boudoir photo shoots. We provide our clients with high-quality photos to capture their event and brand, organizational image, and private personal memories.

Sabrina Allison

Halifax, NS (902) 478-0672 sabrina.allisphotography@gmail.com www.allisphotography.com BUSINESS & PROF. SERVICES Photography

AMAAN TOURS INC. We’re a 30-year-old travel company from India now in Canada providing world-wide ready tour packages, air tickets, sightseeing, entrance tickets, hotel accommodation, and all transfers.

We have offices in India, Dubai, and Halifax. We believe in quality and service.

Our team is ready 24 hrs a day for travel support.

Zuber Ruwala

Halifax, NS (902) 441-4742 zuber@amaantours.in www.amaantours.in TRAVEL & TOURISM - Travel Services

SUMMER 2023

ARMIN’S BEAUTY AFFAIR Armin’s Beauty Affair, open since 2018, is currently at the Westin Hotel, where it relocated to from Quinpool rd. in 2021.

Thanks to its loyal clientele, Armin’s team currently has 13 employees and nine subcontractors. We offer hair, aesthetics, and medical aesthetics. Our second location is coming spring 2024.

Armin Wong Halifax, NS (902) 789-2998 Arminsbeautyaffair@gmail.com www.arminsbeautyaffair.com PERSONAL CARE & SERVICES Hair Services

ATLANTIC SHARK EXPEDITIONS, LTD. Atlantic Shark Expeditions provides unparalleled opportunities for the public to experience sharks through ecotourism and science. Guests join expeditions to view sharks from the boat or in the water — from the safety of a shark cage.

Scuba certification is not required.

Neil Hammerschlag Boutiliers Point, NS (902) 943-6139 info@atlanticsharkexp.com www.atlanticsharkexp.com TRAVEL & TOURISM - Tourism

BAKER JOHNSTON DYSON INC. Providing close professional attention, we are known for being highly responsive, first point of contact, and trusted advisors for our clients. We are focused on relationships, not transactions. As a boutique advisory and accounting firm, our purpose is to support small to medium-sized owner managed organizations.

Christina Johnston

Halifax, NS (902) 429-0482 admin@bakerjohnstondyson.ca www.bakerjohnstondyson.ca FINANCE & INSURANCE - Accounting

NEWSMAKERS BATLX

BROOKSHIRE LAW OFFICE

BATLX strives to provide accessible and inclusive football programming for athletes and coaches, helping them to reach the next level. We are committed to developing a standardized approach to the sport, building meaningful relationships in our communities.

Micah Brown

We are a family law office conveniently located on the Bedford Highway. Our services include: family law, Wills and Estate Packages, probate services, employment law, real estate law, and immigration law. We offer pay-as-you-go legal coaching and flat fee services to help you control your legal budget.

Elizabeth Carter

Dartmouth, NS (902) 483-1344 info@batlx.com www.BATLX.com SPORTS & RECREATION Sports Development

BEAR MECHANICAL PLUMBING & HEATING LTD. As a family-owned and operated business, we are devoted to offering the best work for the best price. Building long-term relationship with our customers, we take great pride in our work and business. We are here for your small, big, residential, or commercial work.

Rachel Fancy

Halifax, NS (902) 293-2766 accounts@bearmechanical.ca INDUSTRIAL & MANUFACTURING Electrical/Mechanical

BLUENOSE HEALTH INC. We’re an innovative nurse practitionerled private medical clinic providing a personalized approach to medical care in Nova Scotia. Bluenose Health uses a limited subscription-based membership to offer clients timely access to primary health care. Our focus is to provide every patient with individual attention for their specific health care needs.

Randy Stevens

Halifax, NS (902) 835-2726 shawn@brookshirelawoffice.com www.brookshirelawoffice.com BUSINESS & PROF. SERVICES - Law

BRUNSWICK STREET MISSION Brunswick Street Mission, located in the North End of Halifax, seeks to inspire a better quality of life through care that addresses the needs of those experiencing poverty. Our areas of focus include providing food security through a food bank and breakfast program, and homelessness supports, including laundry services, ID support, counselling, and advocacy.

Matt Kok Halifax, NS (902) 423-4605 mission@brunswickstreetmission.org www.brunswickstreetmission.org NOT-FOR-PROFIT GROUPS Charitable Organizations

BUCKINGHAM SECURITY Beth Reynolds

Regina, SK (602) 390-8011 beth.reynolds@buckinghamsecurity. com www.buckinghamsecurity.com/ourstory/about-us SAFETY & SECURITY - Security

Halifax, NS (902) 707-5404 contact@bluenosehealth.com HEALTH CARE Health Management

CANADIAN COUNCIL FOR ABORIGINAL BUSINESS CCAB is an Indigenous non-profit, member-based organization working to promote, strengthen, and enhance a prosperous Indigenous economy. CCAB prides itself on advocacy work that has changed public policy to support the Indigenous economy. We organize and offer unforgettable events, beneficial programs, well-respected research, and member support.

Summer Jones Toronto, ON (416) 961-8663 memberrelations@ccab.com www.ccab.com NOT-FOR-PROFIT GROUPS First Nations

COAST PUBLISHING LTD. Since 1993, The Coast has been required reading for people who live in and love Halifax. Our brand was built on the iconic weekly newspaper model and has grown to include busy online sites, active social media channels, and popular events such as Halifax Burger Week and Halifax Oyster Festival.

Christine Oreskovich Halifax, NS (902) 422-6278 coast@thecoast.ca www.thecoast.ca BUSINESS & PROF. SERVICES – Publishing

CORAL SHARED-CARE HEALTH CENTER Coral Shared-Care Health Center has innovated the delivery of health and healing services. Our centre emulates vibrant, thriving coral colonies that support diverse species. We offer traditional and alternative approaches: family medicine, counselling for mental health and addictions, acupuncture, reiki, and biofield tuning, to assist wellness and recovery.

Ajantha Jayabarathan

Halifax, NS (902) 420-0033 innovativehealth@eastlink.ca www.coralsharedhealthcare.ca HEALTH CARE - Health and Wellness

BUSINESS VOICE

7

NEWSMAKERS CORPORATE KICK WELLNESS

ECO CONNECTS

Corporate Kick Wellness specializes in unique virtual Wellness Resilience Coaching solutions to help organizations build mentally and physically resilient employees, simultaneously helping with stress management. Our innovative programs combine safe and fun self-defense skill development and fitness, building confidence and strength, and prioritizing safety while making it easy and fun.

Marc Gaudet

Eco Connects is a social enterprise that focuses on sustainability coaching and consulting. Its mission is to inspire people to make sustainable life choices.

One-on-one coaching is geared towards people who care about the earth.

Businesses and organisations can benefit from the planning and implementation of their sustainability plans.

May Buckland-Nicks

Halifax, NS (902) 222-2882 marc@kickwellness.ca www.kickwellness.ca HEALTH CARE - Health and Wellness

COSGROVE & CO. Kathryn Cosgrove

Halifax, NS info@cosgroveandco.ca www.cosgroveandco.ca BUSINESS & PROF. SERVICES Management Consulting

DADA DUNIA Dada Dunia is a virtual assistant organization dedicated to empowering women in developing countries by providing gainful employment opportunities. Our skilled employees receive thriving wages, training, and mentorship, while clients benefit from intentional pairing and exceptional tailored services. We foster positive social impact within our virtual assistants’ livelihoods and communities.

Jayne Akinyi Halifax, NS (902) 292-4280 hello@dadadunia.com www.dadadunia.com BUSINESS & PROF. SERVICES Virtual Office

DAYBREAK ORTHODONTICS Michael Greig

Bedford, NS (902) 877-0189 info@daybreakortho.ca www.daybreakortho.ca HEALTH CARE - Dental

8

Halifax Regional Municipality, NS (902) 219-2184 may@ecoconnects.ca www.ecoconnects.ca ENERGY & ENVIRONMENT Sustainability

ELA LANI HAIR SALON AND MED SPA Ela Lani hair salon and Med Spa offers a wide range of premium services designed to cater to your every need while going above and beyond to make you feel pampered and refreshed. Get haircuts, colouring, hair extensions, facials, wrinkle treatment, fillers, and massages, specifically tailored to you.

Pearl Ejelike Halifax, NS (902) 802-7307 Lux@elalanihair.com www.salon.elalanihair.com PERSONAL CARE & SERVICES Hair Services

ENSERVA Enserva is a national trade organization that supports its members in unlocking Canadian energy to make the world a better place. We are the energy sector’s innovators and solution-finders. We unlock Canadian energy by making connections, accessing resources, influencing policy, and providing insights that accelerate the energy evolution.

Amanda LeBlanc Calgary, AB (403) 264-4195 aleblanc@enserva.ca www.enserva.ca ENERGY & ENVIRONMENT Energy/Natural Resources

SUMMER 2023

ENVIRON COMMERCIAL CLEANING AND JANITORIAL SERVICES At Environ Commercial Cleaning and Janitorial Services, we provide janitorial services for commercial properties and post-construction cleaning services for property developers and construction companies. With over 30 years’ experience and an emphasis on detailed finishes and client satisfaction, we provide a sense of belonging for employees, and incorporate environmentally-friendly practices.

Eldad Belle Bedford, NS (782) 641-7784 environcleaninghfx@gmail.com INDUSTRIAL & MANUFACTURING Cleaning/Janitorial

ERGOCENTRIC Our mission is to design and manufacture the world’s best ergonomic chairs. Their modular design provides the ability to fit virtually 100% of the workforce. To create a healthy workplace or home office, we can also provide height adjustable tables, monitor arms and more.

Starla Groombridge Halifax, NS (902) 488-7407 starla.groombridge@ergocentric.com www.ergocentric.com BUSINESS & PROF. SERVICES Office Furniture

FITAMPS Mohamed AbdelGawad Gad

Halifax, NS (902) 233-5709 info@fitamps.com COMPUTERS, IT & TECHNOLOGY Computer Software

FLYING FRESH AIR FREIGHT Kyle Stavert

Goff, NS (902) 405-1860 kyle@flyingfreshhalifax.ca www.ffafcargo.com/ TRANSPORTATION - Logistics

NEWSMAKERS FORTINET TECHNOLOGIES INC. Lee-Ann Matheson

Halifax Regional Municipality, NS (902) 476-2028 lmatheson@fortinet.com COMPUTERS, IT & TECHNOLOGY IT Disaster Recovery

FRESH ADVICE INC. Aileen Furey

Halifax, NS (902) 229-8493 aileen@freshadvice.ca www.freshadvice.ca BUSINESS & PROF. SERVICES Business Consulting

FUTURE OF HOCKEY LAB The FHL collaborates with diverse communities and leading organizations across Canada to discover, test, and scale highly innovative ideas that make hockey a more accessible, culturally relevant, and positive experience for all who wish to participate.

Carolyn Townsend Dartmouth, NS (902) 830-7227 carolyn@futureofhockeylab.com www.futureofhockeylab.com/ SPORTS & RECREATION Recreation/Sports/Fitness

GLENN FRIEL MEDIA & CONSULTING Glenn Friel Media & Consulting is an independent practice in communications and publicity.

Consulting sessions are designed to help people plan their communications for their specific purposes. I serve individuals and groups who need to organize and maintain their communication habits to build and stay connected with their audiences.

Glenn Friel Lower Sackville, NS (782) 414-2976 glennfriel@hotmail.com www.glennfriel.com ADVERTISING, PR & MEDIA Public Relations/Affairs

GOOD PEOPLE BUSINESS CONSULTING INC. Good work comes down to good people.

As a former executive turned business and leadership consultant, I do things differently. Working with businesses, I operationalize strategy and drive results.

I work with leaders to develop their mindset, behaviour, and skills to enable growth.

A simple approach. Certified by Experience.

Sue Oland Dartmouth, NS sue@goodpeopleconsultants.com www.goodpeopleconsultants.com BUSINESS & PROF. SERVICES Business Consulting

GOPARITY CANADA Goparity is an impact finance platform and app that empowers citizens to use their money for good. With our platform and app, Canadian citizens can invest as little as $10 into Canadian projects that support sustainable development.

Looking for capital for a sustainable development project? Goparity can help with that too.

Blake Bunting Halifax Regional Municipality, NS (604) 753-9003 blakeb@goparity.com www.goparity.ca FINANCE & INSURANCE Corporate Financing

GRAPHIC DESIGN HALIFAX Graphic Design Halifax is a small branding/digital marketing agency that provides local businesses with affordable, high quality and speedy branding, web design, social media management, and video production services. Reach out today for a customized proposal tailored to your unique business.

James Gaudet Halifax, NS (902) 802-6729 hello@jgaudetdesigns.ca www.graphicdesignhalifax.com ADVERTISING, PR & MEDIA Graphic Design

BUSINESS VOICE

THE GRATEFUL BAKER The Grateful Baker is a small homebased baking business in beautiful Halifax, Nova Scotia specializing in small batch, made-to-order homestyle baked goods.

Heidi Tremblay

Halifax, NS (902) 414-7341 contact@the-grateful-baker.ca www.the-grateful-baker.ca RESTAURANTS, FOOD & BEVERAGE - Bakery

GRAY MATTERS CONNECTIONS The rising influence of hybrid and remote working on businesses continues to impact strategies for managing people and office spaces.

As both a former head of learning and development and a former head of real estate, I can help you make informed employee and workplace-design decisions with confidence.

Earl Hoeg Halifax, NS (902) 471-7152 earl.hoeg@gmail.com www.peoplefirst.ca BUSINESS & PROF. SERVICES Business Advisors

HALIFAX REGIONAL CENTRE FOR EDUCATION The Halifax Regional Centre for Education (HRCE) serves more than 57,000 students and families throughout the Halifax Regional Municipality.

With 136 schools and 12,000 employees, the HRCE is the largest public school system in Atlantic Canada - and continues to grow!

Steven Gallagher Dartmouth, NS (902) 464-2000 connect@hrce.ca www.hrce.ca EDUCATION & PROF. DEVELOPMENT - Education/Schools

9

NEWSMAKERS HOTFIX EXPRESS SACKVILLE LOCATION HotFix Express uses high intensity electronic muscle stimulation to strengthen and sculpt the body, including a unique pelvic floor application. A state-of-the-art infrared weight loss pod and anti-aging red light therapy, along with cutting-edge 3 in 1 technology, provides high value treatments with maximum impact.

Arlene Marchand Lower Sackville, NS sackville@hotfixexpress.com www.hotfixexpress.com PERSONAL CARE & SERVICES Esthetics

HOUSING TRUST OF NOVA SCOTIA The Housing Trust of Nova Scotia is a non-profit that aims to provide quality, affordable housing for low to moderateincome households, including many who are part of local and essential workforces. It owns 295 units in the HRM and plans to grow to 1000 across the province by 2030.

Angela Bishop Halifax, NS (902) 220-1592 info@housingtrust.ca www.housingtrust.ca NOT-FOR-PROFIT GROUPS Not-For-Profit Groups

I’M CANADA MEDIA

JAMDOUNS FOOD TRUCK

I’m Canada Media is a large online space for immigrants in Canada — with over 250,000 members across YouTube, TikTok, Instagram, and Bilibili. We help immigrants move to Canada and build success through free online tutorials. We also have immigration lawyers that assist with student visas and PRs. Max Medyk

Jamdouns brings you authentic, flavourful, fresh Jamaican Canadian homemade food with options to suit your dietary needs. Known for their Jamaican homemade beef patties (vegetarian version also available), their jerk chicken and wings, BBQ chicken, chicken curry in homemade roti shells, and pulled pork sandwiches. On Grafton and beyond.

Rowan Patten

Dartmouth, NS max@imcanada.media www.youtube.com/@ImCanada/ videos ADVERTISING, PR & MEDIA Social Media

INDIGEVISOR LTD. Indigevisor is an Indigenous womenowned and led national advisory corporation that bridges the gap between Indigenous businesses, government, and industries. Indigevisor responds to Call to Action #92 by supporting Indigenous nation rebuilding through capacity building, innovative approaches to capital acquisition, and equitable industry participation.

Brooke Moore Halifax, NS (902) 271-7972 nadine@indigevisor.ca www.indigevisor.ca/ BUSINESS & PROF. SERVICES Business Consulting

ILIENFERO PRODUCTIONS

INFOTECH MEDIA

Ilienfero Productions is a creative video production company. We create engaging video content for corporate, commercial, and documentary clients in Halifax, nationally, and worldwide.

Ilia Lipsman

Graham Brownlie

Halifax, NS (902) 237-8760 ilia@ilienfero.com www.ilienfero.com/ ADVERTISING, PR & MEDIA Advertising

Halifax, NS (902) 604-1613 infotech@gettapeshere.com www.gettapeshere.com ARTS, CULTURE & ENTERTAINMENT - Music

Throughout Halifax Regional Municipality, NS (905) 706-2008 www.jamdouns.ca RESTAURANTS, FOOD & BEVERAGE - Restaurant

KBEALS ENTERTAINMENT KBeals Entertainment is a book publishing company owned by awardwinning artist Keonté Beals. With a focus in children’s literature, we are the home of the popular children’s book “I Am Perfectly Me,” written and illustrated

by Keonté & Antonio Beals. We amplify voices that promote lessons around selflove and self-identification.

Keonte Beals

Halifax, NS (902) 809-0562 kbealsentertainment@gmail.com www.kebe.ca ARTS, CULTURE & ENTERTAINMENT - Entertainment

KELLY DEVOE ILLUSTRATION & DESIGN Halifax graphic designer and illustration artist who does branding, logo development, advertising, marketing and promotion. Turning concept into something that has a life of it’s own.

Past clients include: NSLC, Atlantic Lottery, Dalhousie University, Toyota Atlantic, Fortis, Sensor Technologies, Spiri Robotics, and The Nova Scotia Sport Hall of Fame.

Kelly Devoe

Halifax, NS (902) 877-7296 kellydevoe@gmail.com www.kellydevoe.com ARTS, CULTURE & ENTERTAINMENT - Art 10

SUMMER 2023

NEWSMAKERS KSD HAIR AND BEAUTY SUPPLY

LOYAL BRAND CONSULTING

MGK ECO TRADERS

Located in Downtown Dartmouth, KSD Hair and Beauty Supply, is one of Nova Scotia’s newest beauty suppliers.

Looking to enhance the beauty of those kinky, curly coils? We carry a variety of hair care and skin care products. We offer premium human hair extensions and wigs at an affordable price.

Karen Phillpotts

Building brands that work. I’m a Brand Consultant for businesses who are ready to stand out. I help connect and communicate with key audiences with an effective strategy and sustainable plan. A simple, results-driven approach lets us align your brand with your vision and attract the loyalty you deserve.

Ashley Delaney

Let’s make the planet greener again.

OUR ENVIRONMENTAL FOCUS: Do you want to save yourself from plastic toxication and save the planet from the threat of plastic pollution?

WHAT WE OFFER TO YOU: We offer unique Eco-friendly, 100% biodegradable, reusable, sustainable jute shopping bags and packaging materials.

Lenufer Yeasmin

Dartmouth, NS (902) 682-7654 info@ksdbeautysupply.com www.ksdbeautysupply.ca SHOPPING & SPECIALTY RETAIL Retail (General)

Dartmouth, NS (902) 717-5902 ashley@loyalbrandco.com www.loyalbrandco.com BUSINESS & PROF. SERVICES Consulting (General)

LIVINGSTON INTERNATIONAL

LUCIAN FUSION CUISINE

Livingston International is one of North America’s largest customs brokerage and trade compliance specialists. Its services include international trade consulting, global trade management, and freight forwarding. The company’s mission is to simplify trade so that its clients can grow confidently across the world.

Michael Zobin

A mobile food establishment serving cuisine from the small Caribbean island of St. Lucia.A home cook who learned from watching his mother and grandmother cook, since coming to Canada in 1999, owner Majoh Giffard has continued to improve upon his original recipes. Cooking is his happy place.

Majoh Giffard

Halifax, NS (902) 422-9666 ext. 93401 mzobin@livingston.com www.livingstonintl.com TRANSPORTATION Customs Broker/Freight Forwarder

LJC ACCOUNTING SERVICES LJC Accounting Services provides controller and bookkeeping services for small to mid-sized businesses. Whether you are a start-up, looking to scale up, or somewhere in between, we are here to help build, support, and simplify your accounting processes so you can focus on the bigger picture.

Leslie Connors Halifax Regional Municipality, NS (902) 223-1551 leslie@ljcaccounting.ca FINANCE & INSURANCE Bookkeeping

Dartmouth, NS mmeducci@gmail.com RESTAURANTS, FOOD & BEVERAGE - Catering/Food/Drink

MDR STRATEGY GROUP LTD. MDR Strategy Group Ltd. is a social impact management consulting firm that provides organizational design and governance, strategic communications, and public engagement solutions to non-profit organizations and public agencies that aim to build safer, healthier, greener, and more equitable communities. We also work with Canadian regulatory bodies to increase visibility.

Daniel Roukema Halifax, NS (902) 802-6919 info@mdrstrategy.ca www.mdrstrategy.ca BUSINESS & PROF. SERVICES Management Consulting

BUSINESS VOICE

Dartmouth, NS (902) 449-1316 mgkecotraders@gmail.com www.mgkecotraders.square.site ENERGY & ENVIRONMENT Sustainability

MIMOSA DIAGNOSTICS INC. MIMOSA is a handheld medical grade imaging platform created by a Canadian team of clinicians and scientists. MIMOSA uses light to see below the skin, providing insight and useful diagnostic information. This unlocks equitable access to all clinicians and patients, driving efficiency in their workflow. Making the invisible, visible.

Karen Cross Halifax, NS drkaren@mimosadiagnostics.com www.mimosadiagnostics.com HEALTH CARE Medical Technologies

MISTER TRANSMISSION Mister Transmission is the leading transmission and drivetrain expert in Canada, providing expertise in the repair, maintenance, and rebuilding of transmissions for all types of vehicles.

With 60 years of experience and 57 locations across Canada, Mister Transmission offers high-quality services, backed by a nationwide warranty.

Brad Crowell

Beechville, NS (902) 454-7439 mrt060@mistertransmission.com www.mistertransmission.com/halifax TRANSPORTATION Automotive Repair/Parts

11

NEWSMAKERS PROSPECT STRATEGIES LTD.

RICHARDSON’S LAW OFFICE

SOCIAL FABRIC INSTITUTE INC.

Through purposeful communications, Prospect Strategies helps leaders uncover possibilities and create capacity. Founded

by Sarah Robertson, we harness 25+ years of strategic corporate and executive communications success to tackle your toughest business challenges, accelerate transformation, activate values, elevate profile, and build reputation. Learn more about how we work.

Sarah Robertson

Est. 1982. We are located at 153 Sackville Drive, Lower Sackville, with clients throughout HRM. We handle injury claims, criminal defence, family law, wills, and residential real estate. Our aggressive yet compassionate and pragmatic approach is designed to maximize your legal options while minimizing your costs.

Kim Richardson

Social Fabric Institute Inc. is a diversity, equity, and inclusion agency that helps organizations create, strengthen, and repair relationships across difference.

Working with SFI, your organization can benefit from the expertise of an awardwinning multi-racial, multicultural, multi-faith team, and the training, consulting, facilitation, and research SFI provides.

Willow Anderson

Halifax, NS (902) 410-9365 inquiries@prospectstrategies.ca www.prospectstrategies.ca ADVERTISING, PR & MEDIA Public Relations/Affairs

R. HOOPER INTERNATIONAL CORP. Hooper International is an employee benefit consultant firm specializing in providing benefit plan management to industries and organizations on both a domestic and multinational platform. We consistently surpass the expectations of our clients by delivering prompt, personalized, and reliable service. International business travel for executives and employees is our speciality!

Ronald Hooper Halifax, NS ron@hooperbenefits.com www.hooperinternartional.ca HR, EMPLOYMENT & STAFFING Employee Benefits

RESEARCH NOVA SCOTIA CORPORATION Research Nova Scotia supports, organizes, and coordinates research.

With the curiosity to imagine a better world, and the determination to make it real, we champion the people and resources needed to improve the lives of Nova Scotians. Learn more about our research missions at www.researchns.ca.

Lee Rogers Halifax, NS (902) 200-8555 info@researchns.ca www.researchns.ca NOT-FOR-PROFIT GROUPS Associations/Agencies

Lower Sackville, NS (902) 864-2300 kim@novalawyer.com www.novalawyer.com BUSINESS & PROF. SERVICES - Law

ROBERT CONRAD SCOTIAMCLEOD, WEALTH ADVISORS Robert Conrad

Halifax, NS (902) 293-4638 robert.conrad@scotiawealth.com www.husseygregsonfitzpatrick.ca/ BUSINESS & PROF. SERVICES Planning

SHELTER MOVERS NOVA SCOTIA Shelter Movers Nova Scotia provides free moving and storage services for women and children fleeing abuse. We collaborate with community partners to support families transitioning to a life free of violence. Shelter Movers is a federally registered charitable organization, established in 2016. Our vision is a country where fleeing violence is easy, safe, and barrier-free.

Brooklyn Pinheiro Halifax, NS (855) 203-6252 ext. 4 Meghan.L@sheltermovers.com www.sheltermovers.com NOT-FOR-PROFIT GROUPS Community Service

SIDE DOOR ACCESS INC. Laura Simpson

Halifax, NS (902) 489-5556 laura@sidedooraccess.com www.sidedooraccess.com ARTS, CULTURE & ENTERTAINMENT - Entertainment

BUSINESS VOICE

Halifax, NS willow@socialfabricinstitute.ca www.socialfabricinstitute.ca BUSINESS & PROF. SERVICES Business Consulting

SOW LOCAL SEEDS Sow Local Seeds is a family farm growing spray-free, non-GMO vegetable, herb, and flower seeds. Join our wholesale seed rack program to offer your customers local seeds in elegant art packets. Gift your staff members something to grow this summer. Bulk pricing available. Contact us via our website.

Erika Clarke Head of Jeddore, NS www.sowlocalseeds.ca AGRICULTURE, FISHING & FORESTRY – Agriculture

SPECIAL T SEPTIC & EXCAVATION Tyler Kynock

Hammonds Plains, NS (902) 877-1547 Tylerkynock@specialtseptic.com REAL ESTATE/CONSTRUCTION Contractor/Construction

STRAIGHT FIRE CREATIONS Straight Fire Creations specializes in custom gifts and engravings that add a personal touch to any occasion. From wedding favours to corporate gifts, let us help you create special memories that will be cherished for generations.

Jesse Boudreau Halifax Regional Municipality, NS (902) 830-2701 Jesse@straightfirecreation.com www.straightfirecreations.com HOME & GARDEN - Furniture

13

NEWSMAKERS STRONGEST FAMILIES INSTITUTE Strongest Families Institute is an awardwinning charity offering free, bilingual, telephone-based support and coaching to children, youth, adults, and families at home. Clients learn skilled-based techniques to overcome and manage life stressors such as anxiety, depression, and behavourial issues, or populationbased skills to increase confidence as a parent.

Anne Marie Shannon Lower Sackville, NS 866-470-7111 marketing@strongestfamilies.com www.strongestfamilies.com NOT-FOR-PROFIT GROUPS Charitable Organizations

SUGARSNAP PHOTOGRAPHY INC. (BY BRANDIS) Providing high-quality photography to meet all your needs. Locally-owned and established in 2014. Portrait Photography specializing in headshots, sports and family. Available on location or in studio. Skilled in Adobe Photoshop programs for premium retouching and artistic touches. Serving HRM and all surrounding areas.

Brandis Greene Halifax, NS (902) 489-2566 brandis@sugarsnapphotography.ca www.sugarsnapphotography.ca BUSINESS & PROF. SERVICES Photography

SUNSHINE RENEWABLE ENERGY Sunshine Renewable Energy offers services in the fields of renewable energy, HVAC, heat pump installation, solar, and electrification. We specialize in providing sustainable and energy-efficient solutions to help customers reduce their carbon footprint while saving money. Services include installation, maintenance, and repair for both residential and commercial properties.

14

Richard Ross

Dartmouth, NS (902) 461-0600 info@sunshinerenewables.ca www.sunshinerenewables.ca ENERGY & ENVIRONMENT Energy Efficiency

TERYL SCOTT LAWYERS INC. We are lawyers who believe in access to justice. For more than 25 years we have been improving the delivery of legal services. We offer legal coaching and pay-as-you-go services for family and employment matters, and flat fee services for wills and mediations to help you manage your legal budget.

Daniel Wilband Halifax, NS (902) 706-5030 lisa@terylscott.ca www.terylscott.ca BUSINESS & PROF. SERVICES - Law

THERMO HOMES INSULATORS At Thermo Homes Insulators we deliver all things insulation. Our commitment to client education and the application of building science results in projects that improve comfort while reducing energy needs. We’ve been making homes and buildings more energy efficient since 2010.

Jeremy Lutes Dartmouth, NS (855) 365-3448 jeremy@thermohomes.com www.thermohomes.com REAL ESTATE/CONSTRUCTION Contractor/Construction

TRIMAC DENTAL Joanne Tanner

Halifax, NS (902) 453-1234 jo-anne.tanner@dentalcorp.ca www.trimacdental.com HEALTH CARE - Dental

TWRC INC. Jasmeet Singh Bawa

Halifax, NS (782) 882-6807 jbawa@hotmail.com BUSINESS & PROF. SERVICES Import/Export/Trading

URBAN DEVELOPMENT INSTITUTE OF NOVA SCOTIA UDINS UDI is comprised of a diverse, knowledgeable, and highly respected membership team in all aspects of land development. As the recognized voice of land development in Nova Scotia, developers, builders, government and others associated with the development industry seek our guidance in dealing with issues which affect us all.

Stephen Adams Halifax, NS (902) 497-8818 executivedirector@UDINS.ca www.udins.ca BUSINESS & PROF. SERVICES Consulting (General)

VITAMIN DEE ENTERTAINMENT A community-focused business bringing people together through art. VDE curates unforgettable experiences and strives to elevate the creative BIPOC community by creating opportunities for those artists and creatives to connect with others and with resources, as well as creating opportunities and spaces for them to share their art.

Dena Williams

Halifax, NS (902) 329-4132 dena@vitamindeeentertainment.com www.vitamindeeentertainment.com ARTS, CULTURE & ENTERTAINMENT - Entertainment

ZAIRA GALA STUDENT MEMBER Halifax, NS OTHER - Student Member

SUMMER 2023

NEWSMAKERS

MEMBERS IN THE NEWS How our members are growing Halifax

THANK YOU FROM JUNK WORKS HALIFAX

MAGIC WINERY BUS LAUNCHES 2023 SEASON Believe in the Magic. We’ll take care of the rest! Magic Winery Bus is North America’s only wine tour experience on board a traditional British doubledecker bus, but it’s so much more. It’s visiting captivating destinations, tasting fabulous wines, and discovering the miraculous terroirs they call home.

We take care of the details so you can

relax and savour your way through the day. You will enjoy unforgettable views with unmatched hospitality. We offer charter tour packages for the corporate sector. Celebrate your customers or staff with us! 2023 season: May 20th to October 29th. All booking in advance at: www.magicwinerybus.ca.

Junk Works Halifax wants to thank all of its customers for making it the fastest growing business in the Junk Works family. Junk Works Halifax achieved growth in 2022 of 93 per cent. We’ve added additional crew members and hauling trucks to make sure that our customers continue to get the excellent quality and professional service they’ve come to expect. Thank you. www.junkworks.ca/locations/halifax

NUTRI-LAWN NOW SERVICING PICTOU COUNTY Nutri-Lawn has become the leader in ecology-friendly lawn care in Nova Scotia. In 2023, we are expanding our service area to include Pictou County, which will include New Glasgow, Trenton, Westville, Stellarton, and Pictou. Our business is growing every day. We now take care of over 5,000 lawns. Over the past three decades, we have grown the scale of our operation so that it now includes 50 employees and 30 service vehicles. Founded in 1985, with over 25 locations across Canada, our innovative approach and treatments have led the industry in the realm of organic, environmental, and ecological sustainability.

BUSINESS VOICE

15

NEWSMAKERS

LEARNING MORE ABOUT HALIFAX TRANSIT Clients from New Leaf Enterprises, Easter Seals Nova Scotia’s social enterprise program — which provides individuals with disabilities opportunities to participate in skill development and workplace training — recently learned more about Halifax Transit.

This January, clients from New Leaf were given the opportunity to learn more about the Halifax Transit system through the Transit Training Program, offered by Halifax Transit. Clients learned about how to navigate bus routes, terminals, and plan trips using public transportation. After a few workshops — based in our centre — clients then had the opportunity to plan a trip and put what they learned into practice!

100+ WOMEN WHO CARE CELEBRATES 10 YEARS Missy Searl, Diversity Marketplace Lead, and Colette Robicheau, Founder, celebrated as members raised over $655,000 for HRM charities. Our Giving Circle is 100 per cent volunteer run, with 100 per cent of member donations going directly to charity. Recognizing that not all entrepreneurs enjoy the same visibility, The Diversity Marketplace was launched

to help close that gap by creating a free online business directory for female Nova Scotian entrepreneurs who are members of the BIPOC, 2SLGBTQIA+, and/or Disability(ies) communities.

Diversity Marketplace recognizes that many individuals acting together can collectively create a larger impact.

Visit 100womenhfx.com to learn more.

GOPARITY LAUNCHES IN CANADA Goparity is an impact finance platform and app that empowers citizens to use their money for good. After six years of success in the European market, Goparity is excited to bring impact finance to Canada, making it easy for almost anyone to invest in projects that create social and environmental good. We’re partnering with Canadian businesses working on impactful projects that support the UN’s Sustainable Development Goals. Are you a business looking for sustainable finance with high visibility? Interested in becoming an impact investor at the forefront of sustainable finance in Canada?

Visit goparity.ca to learn more.

16

EXCITING BUSINESS EXPANSION Our mission at 3 P’s in a Pod Art Studio is to help save the ocean through art.

The oceans’ inhabitants are at great risk and the oceans need to be cleaned up. We’re now part of the plan to clean up the large garbage patch currently SUMMER 2023

floating in the ocean and are now working on stage two of the four stages of our business plan; donating 10-30 per cent of art sales to help with our plan to assist in saving the oceans by donating to groups that help with our overall goal.

NEWSMAKERS

CLEAN SEEDS FOR NOVA SCOTIA Sow Local Seeds, a seed-producing farm on the Eastern Shore, was awarded a $2500 grant through the 2023 CUA community grant program. These funds support the purchase of specialized seed cleaning equipment to increase efficiency by 95 per cent. A Compact Oregon Seed Blower will be purchased.

It separates viable seeds from non-viable seeds based on particle density, using an adjustable fan and air column; the end result being a higher quality product with improved germination rates for growers. It’s a win-win for our business and for our customers. Thank you, from Sow Local Seeds. Pictured is Erika Clarke, Sow Local Seeds, with her youngest farmhand, John, and Marie Mullally of CUA.

VOLTA ANNOUNCES NEW LOCATION AT THE ARMOYAN CENTER VOLTA, Halifax’s Startup hub, is excited to announce its relocation to the 8th floor of the The Armoyan Centre, located at 1800 Argyle St., in Downtown Halifax. This move realigns VOLTA’s available space with the evolving needs of early-stage startups in the region, including the growing demand for hybrid support. The new space will prioritize a vibrant community center where entrepreneurs can connect, collaborate, and work together. Dedicated offices will be provided with priority given to teams that are developing a fulltime, on-site workforce. Ample flexible workspace will allow startups the flexibility they need as their team size grows.

“We are thrilled about our upcoming move to The Armoyan Center,” said Matt Cooper, CEO of VOLTA. “This new location, along with our expanded virtual support, will enable us to better support the growth and development of early-stage startups in Halifax and Atlantic Canada by providing a central community space that fosters collaboration and founder connection.”

WAYNE SUMARAH, CEO OF DIGITAL NOVA SCOTIA ANNOUNCES RETIREMENT Following three years of exceptional leadership, Digital Nova Scotia’s CEO, Wayne Sumarah, has officially announced his retirement as of the end of May 2023. Joining the non-profit in 2020 during the peak of the pandemic, Wayne launched a new chapter for the organization, one that was filled with growth, strengthened relationships, and the wonderful team that we have today.

Under Wayne’s leadership, the organization has grown membership by more than 50 per cent, expanded the team by 130 per cent, and increased revenues and new projects by more than 136 per cent. Beyond the metrics, Wayne has been an admired leader within the organization, creating a positive, respectful, and collaborative environment, and his legacy will continue to be felt following his much-deserved retirement. Wayne has been a champion of our province’s growing tech sector, and news will be shared shortly as the Board of Directors takes steps to find his successor.

BUSINESS VOICE

FOOTBALL FOR ALL The “Football for All” offer is a unique community outreach partnership that will provide an opportunity for you and members of our community partner organizations to attend each Halifax Wanderers Football Club home match! As a “Football for All” partner, you’ll create an unforgettable experience for underrepresented youth and help make our community stronger through the power of sport! The Halifax Wanderers is also offering a special Corporate Supporter package to attend the home games this year, with four season tickets, per corporate sponsor, to all 15 home games, which can be used for your clients, staff, friends, or family! Contact Rob Cameron at rob.cameron@hfxwanderersfc.ca 17

NEWSMAKERS

HALIFAX STANFIELD CELEBRATES POSITIVE YEAR FOR AIR CARGO RECOVERY IN 2022 It was a strong year for rebuilding air cargo activity at Halifax Stanfield. In 2022, cargo volume and value surpassed 2018 levels, making it the second-best year on record for cargo activity at the airport. “While our passenger activity has been slower to recover, cargo is showing strong signs of improvement, with 2022 representing one of the best years for cargo activity in the airport’s history,” said Joyce Carter, President & CEO, Halifax International Airport Authority. “This demonstrates that our focus on growing Halifax Stanfield’s air cargo capabilities has resulted in benefits to the airport, the community we serve, and the industry.”

CREDIT UNION ATLANTIC (CUA) AWARDS $100,000 IN COMMUNITY GRANTS

HANNAH HICKS FEATURED ARTIST As an artist with Down syndrome, I like supporting people with disabilities. I’m delighted to be participating in the 11th annual L’Arche Art Show & Sale to raise funds for L’Arche Halifax — a home for adults with intellectual disabilities. I’ve been supporting the L’Arche Art Show & Sale for many years and am delighted to be a featured artist this year. And it’s exciting for me to see that my lighthouse art has been chosen for the show poster. Thank you, L’Arche Halifax, for all you do to support people with disabilities. And thank you to everyone who buys art at the show.

18

CUA has announced funding for 20 projects, organizations, and small businesses aiming to make a positive impact in communities across Nova Scotia. A total of $100,000 is being distributed across five categories: Small Business, Community, Health, Wellness & Recreation, Sustainability, and Arts & Culture. Now in its ninth year, CUA’s Community Investment Grant Program has helped 95 organizations throughout Nova Scotia. Applications for this year’s grants totaled $2.5 million, with submissions from nearly 400 deserving projects, businesses, and organizations across the province. This year, CUA made a concerted effort to support traditionally under-represented groups, guaranteeing that a minimum of $10,000 would be awarded to organizations within the BIPOC and/or LGBTQ+ communities. That goal has been greatly surpassed, with $41,000 awarded to organizations that fall within those categories, either through ownership or organizational mission. This year’s grant recipients were selected by CUA’s Member Advisory Council. Visit www.CUA.com to meet the recipients.

SUMMER 2023

DOCCHRISTINE COACHING IS EXPANDING Due to increased demand, DocChristine Coaching has added parenting coaching to her high-quality mental health and brain health coaching services. Chinara Crumpton is a professional British nanny with over 30 years of experience. She also studied early childhood education and psychology. She promotes positive tiger parenting as a parenting style that combines both Eastern and Western attitudes, leading to very successful outcomes, even for children with developmental challenges like ADHD, autism, or other special needs. This will complement Dr. Christine Sauer MD ND’s Teaching Youth about Neuroscience program as it relates to behavior, and her assessments, bio-individual nutrition interventions, and other healing strategies.

MEMBER PROFILE

Picture perfect in Halifax A simple love of photography develops into something wonderful for Anwulika Wuliamba By Pam Sullivan

A

nwulika Wuliamba decided to do what she loved, and following that well-worn trope seems to be working out nicely for her.

The Halifax-based photographer, who made the move to Canada from Nigeria with her family in 2018, says her current business has grown organically, from a simple love of photography.

“People started contacting me based on photos they saw online — from photos I’d taken for fun of family and friends — saying I should be charging for my work,” Wuliamba says.

Wuliamba, who took photos as part of her job back in Nigeria, picked it up again in 2019 “to stay busy during maternity leave,” moving on to create a business in 2020, and then to register Wuliamba Productions in 2021. Her clientele, she says, is currently primarily people from her community, but adds she’s started moving towards working with other Black communities as well, including those originally from Africa and the Caribbean. She’s hoping to expand her audience by reaching further afield to increase her exposure.

“I will say that social media has positively impacted the growth of the business, with approximately 50 per cent of new clients contacting me through social media and WhatsApp groups. The rest being through word of mouth,” she says.

emigrate, she says, wasn’t initially an easy one.

“It was a difficult decision to move to Canada, because we both had good careers back home, but we did it for our children,” she says. “Canada is a land of opportunities, and since arriving in 2018 it’s been a wonderful experience for all of us.”

And why and how does her business stand out? She says in addition to her professional-quality equipment, it’s the extra steps she takes to make sure clients are included in the process.

“We carry the customer along in the journey of the photoshoot. We get them involved from the point of booking the session, to planning and finally executing it,” she says. “This gives us the opportunity to actually understand what the customer needs, and from there we strive to surpass their expectations.”

Currently working a full-time job, Wuliamba, who operates from her home-based photo studio on weekends — doing primarily portrait shots — has plans for expansion in the future; including a larger separate studio and plans for a photography school.

“Business has been great, and we thank Halifax, the province, and the country as a whole, for creating an environment where small businesses can thrive.”

For more information or to book an appointment, visit www.wuliambaproduction.com

Canada is a land of opportunities, and since arriving in 2018 it’s been a wonderful experience for all of us.”

— Anwulika Waliumba, Wuliamba Productions Wuliamba and her husband made the decision to move to Canada after considering long-term quality of life issues, deciding their three children would be better served by a life here. Soon after, they applied to, and were accepted into, Canada’s Skilled Worker Program.

The family, she says, loves life in Halifax — citing the quiet, family-focused nature of the city — but the decision to

“I’m growing my brand and in the next 2-3 years I look forward to having a large studio with a high ceiling. Right now, I can’t shoot some of my clients because of my space,” she says.

Despite her current limitations, business, says Wuliamba, has been steadily increasing over the last few years, and much of that, she says, is thanks to her new home.

BUSINESS VOICE

Contributed

19

COVER STORY

HALIFAX TOURISM 2023:

PHOTOS CONTRIBUTED

An overview, an update and an inclusive model A recap and quick look at some of what’s happening this tourism season By Pam Sullivan

C

ontinuing pent-up demand or postCOVID travel “fever” might just be the catch phrase of the year where Halifax tourism is concerned. Using hotel rooms sold as a proxy or indicator of where things currently stand, says Discover Halifax President and CEO, Ross Jefferson, is giving early signs of a strong summer season coming down the pike.

“Last year, our total number of rooms sold was the highest we’ve ever had: 4.5 per cent higher than 2019 (preCOVID), so the visitation economy, in terms of demand, certainly has come back,” he says. “We’re monitoring numbers, and we’re ahead of last year to date, so we’re starting off strong. And our hotel partners tell us they have a strong pace ahead.”

20

A surprising jump in interest And if 2022 website visitation numbers are any indication, interest in Halifax is continuing to grow. Recent national Discover Halifax marketing campaigns seem to be working their magic, with some truly impressive increases noted from 2022 website traffic compared to 2019: Ontario saw a 43 per cent jump, Alberta 58 per cent, and Newfoundland and Labrador up a whopping 498 per cent.

When drilling down to specific cities, Discover Halifax saw the highest interest from St. John’s, with a 539 per cent increase; Toronto, with 79 per cent; Edmonton at 71 per cent; and Calgary up 34 per cent.

Halifax, unlike many other cities, had a recovery plan in place, says Jefferson, SUMMER 2023

which, in part, explains the rebounding numbers.

“Halifax and many of the private operators got ready quicker and faster for the recovery than many other destinations in Canada,” Jefferson says.

That quicker action he’s referring to is primarily around hotel staffing: bringing staff back and getting ready.

He admits that the first quarter of 2022 “looked pretty bleak” because of Omicron but says that things played out much better than expected after those first few months. Jefferson also gives credit to the Municipality and various partner agencies, like Build Nova Scotia, who were onboard with investing in community programming and events when many areas of the country were opting to stick with a virtual model.

COVER STORY

“We had a wonderful lineup of live performances and activities, while, at the same time in our history, kicking off a pretty significant national marketing campaign — all across Canada,” he says.

“And at a time when it was uncertain to do so, we made a serious investment of a million dollars in that campaign, and pretty quickly saw amazing results.”

A three-part strategy Discover Halifax, says Jefferson, entered the pandemic with a three-part strategy: phase one was immediate support for businesses — with a focus on cash flow; phase two was to get access to markets and get customers back in; and phase three was to build back better; all part of the agency’s five-year Integrated Tourism Master Plan, released in February 2021. Unfortunate timing, perhaps, but Jefferson says a comment from the plan’s primary consultant turned that thinking around for him.

“She said, ‘Ross, this is the worst time you could probably ever be trying to launch a plan, but this is the best time ever to have a plan’,” he says.

Of the 28 recommendations in the plan, says Ross, about half have had significant progress or have been accomplished, which he says was as a result of projects being “shovel ready” when federal funding for the tourism industry came in.

Some of the larger projects which have been completed include: • The financing and establishment of an Events Office.

• The Implementation of the Peggy’s Cove Master Plan.

• An expanded focus on the development of Halifax as a destination (and supply side challenges).

• The full implementation of the Harbour Islands Visitor Experience Strategy (Georges Island).

• The creation of a permanent national marking program — expansion outside Atlantic Canada.

• The adoption of ride-hailing services.

A joint approach And when Jefferson talks about the city’s successful tourism bounce back, he’s quick to point out that much of it is owing to a collaboration between different partner agencies and levels of government working together for the

Halifax and many of the private operators got ready quicker and faster for the recovery than many other destinations in Canada.”

— Ross Jefferson, President and CEO, Discover Halifax collective good of the city. Pointing to the Municipality, he gives them credit for working with hotels to help raise the hotel tax to be closer to national standards, while also working, more recently, on policy changes for short-term rentals.

“There’s always, naturally, a bit of conflict between different levels of government and different agencies, but the level of cooperation that happens in Halifax, in my opinion, exceeds what happens in other jurisdictions,” he says.

“I point to the great work that was done by the Chamber during the pandemic.

In the industry calls that we had, there was always a strong relationship between the partners who were trying to make Halifax a better place — basically all rowing in the same direction.”

And while things are ticking along nicely in terms of tourism interest and BUSINESS VOICE

numbers, Jefferson says there’s still work to be done, citing the need to take another look at an arts district for the waterfront, as well as the ongoing issue of air access and development.

“It’s a good time — approximately halfway through the Plan’s timeline — to look back at some of the initiatives that are at risk, or some of the initiatives that need to be considered,” he says.

And his hopes and expectations for the coming season are strong — mirroring his enthusiastic and optimistic view of Halifax’s future in terms of attracting visitors, despite a somewhat shaky economy.

“We have a significant lineup of major events and conferences, including NAIG 2023, and a strong pace. We’re optimistic we’re going to have a very good year.”

21

COVER STORY

There’s so much going on in this world right now that it’s really uplifting to come to work every day and work with people who want to do better and make positive changes.”

— Connor McKiggan, Business Development Manager, CGLCC, Canada’s 2SLGBTQI+ Chamber of Commerce

Forging New Tourism Alliances Increasingly, Halifax is garnering a much-coveted reputation as a destination travel location for traditionally underserved or underrecognized groups.

One such group is the 2SLGBTQI+ community.

One of the people leading this progressive charge is Connor McKiggan, Business Manager for the CGLCC — Chamber of Commerce for the 2SLGBTQI+ community in Canada, which works to help businesses interested in bringing inclusion to their workplace.

Work, Mckiggan says, he “fell in love with” while working with businesses going through CGLCC’s Rainbow Registered Accreditation Program.

“There’s so much going on in this world right now that it’s really uplifting to come to work every day and work with people who want to do better and make positive changes,” he says.

McKiggan, based in Halifax, works with businesses across the country, but says most recently he’s had a more Atlantic Canadian focus thanks to what he calls “a beautiful grant from ACOA.” The grant, which covers all the initial fees for the Rainbow Registered program, is, as McKiggan points out, giving businesses in the region the opportunity to get business development training around how they can boost inclusion while also expanding from local to national in scope.

22

“You know, we’re going to see a busy tourism season this year with all kinds of folks from not just across Canada, but across the world,” he says. “So, demonstrating inclusion through that national standard that the Chamber recognizes is a great way to show off what an inclusive travel destination Nova Scotia can be.”

More than just a rainbow flag The point of the program, says McKiggan, is not for businesses to “get accreditation by putting up a rainbow flag,” but to show it “holistically” throughout the business. The program’s four pillars of accreditation are: policies and practices as a business; internal leadership; external engagement of the community; and training done.

Under each of the pillars, he says, there are eight to 10 best practices that the program puts forward as a national standard for inclusion, but notes there is flexibility in the process.

“The point of the accreditation isn’t to have every single one of the best practices checked, but instead to set a tangible path forward for what inclusion can look like,” he says.

Adding that he’s yet to come across a single business which has checked every box, the focus he says is, in large part, around education.

“The point of having such rigorous standards is to demystify what inclusion looks like in the business,” he says. “A lot of businesses know they want to do better, SUMMER 2023

but what does that really look like?”

Some of what that looks like is training around the use of pronouns, what the pronouns are, what the 2SLGBTQI+ acronym actually means, and what meaningful engagement with the community actually looks like, says McKiggan.

In real terms And in terms of how the Program works with respect to real world travellers, there’s a link on Rainbow Registered’s site which brings interested travellers to a map of participating Canadian business. Those businesses include, but are not limited to, coffee shops, Airbnbs, hotels, tourist destinations, museums, art galleries, and theatres.

“When it comes to the 2SLGBTQI+ travel industry, there are a lot of folks in that community who like to travel. And when you deliver an inclusive experience, it’s something they’ll share with their community, and something they’ll want to come back and revisit,” he says.

And if numbers are any indication, Halifax has been more than pulling its weight, says McKiggan. In May of last year there were a total of approximately 50 businesses involved, nation-wide.

Jumping to current day, he says, the program is just about to hit 300, with just under 80 of those being in Halifax alone.

“We’re so very proud of the reception that the program has had in Halifax,” he says.

COVER STORY And although his specific focus right now is within the tourism industry, McKiggan points out that it doesn’t need to end there.

“Rainbow registered is absolutely for everyone. You’re going to see a huge presence of it within the tourism industry, but it doesn’t matter whether you’re a law firm or a group of realtors, in construction, health care or education, Rainbow Registered is a program for every workplace.”

For more information on the Rainbow Registered program, visit: www.rainbowregistered.ca

Elevating the Black tourism experience For young entrepreneur, Rene Boudreau, this time three years ago might just have seemed to be the most unfortunate time to launch a new plan or start a new business, but as was the case with Discover Halifax, she soon discovered it was, in some ways, the best.

Boudreau, who in late 2019 started her online tourism business, Elevate & Explore Black NS, geared to serving traditionally underserved Black travellers, quickly discovered a more local group of clients than she’d originally anticipated.

“I know it doesn’t seem like an ideal time to start a tourism business but for me it was the ideal time,” she says. “My initial goal was to attract Black travellers to Nova Scotia, but it ended up shifting to encouraging local people to get out and explore their own province.”

A Halifax transplant from Truro, Boudreau, who moved here to attend Dalhousie and currently works full-time in the non-profit sector, says she was drawn to this particular side gig because of some of her own lived experiences — both inside and outside the province.

“Very often, when I’d travel outside the province I’d meet people who looked like me and asked where I was from,” she says. “When I’d say Nova Scotia, a lot of times I’d get a surprised ‘there are Black people in Nova Scotia?!’ response.”

Wondering why so few people knew about the 400-year history of the Black community in this province gave her pause and led her to take a closer look at tourism marketing in the province, as well as why there were a noticeable lack of people who resembled her at various tourism sites around Nova Scotia.

“I took a look at the tourism industry here, including the marketing, and saw

My initial goal was to attract Black travellers to Nova Scotia, but it ended up shifting to encouraging local people to get out and explore their own province.”

— Rene Boudreau, Owner, Elevate & Explore Black NS there wasn’t a whole lot of representation,” she says. “People from away might not be inclined to visit Nova Scotia or know the history because they don’t see themselves represented.”

Plans for the future And though currently only a side business for her, Boudreau says being recently featured in a NY Times article (www.nytimes.com/2022/09/12/travel/a-journey-through-black-nova-scotia. html) has brought a lot of traffic to the site and puts her one step closer to her dream of turning her attention to the company in a full-time way.

“One of my wine tours last year sold out before I could even post about it and it was all local residents,” she says.

And in creating experiences — including hikes, boat cruises, and wine tours, Boudreau says it’s also about working with other Black-owned businesses.

As part of a June hike package, she’ll be working with a Black-owned outdoor BUSINESS VOICE

recreation business, Different Route, to also provide a healthy meal.

“To be able to curate experiences that specifically target people of African descent, having that space for us to connect and just have fun, is something that holds a lot of value, and people want that,” she says. “We have a rich history in this province, but we also just want to show people enjoying themselves as well.”

For more information or to purchase event tickets, visit www.elevateandexploreblackns.squarespace.com.

23

SPOTLIGHT

Something for everyone The North American Indigenous Games come to Halifax By Pam Sullivan

W

hen I spoke with Tex Marshall about his motivation for working to bring the North American Indigenous Games (NAIG) to Halifax for 2023, the NAIG 2023 President and Board member was brief and to the point.

“It’s just about opportunities for youth. I don’t have any other reason other than that.”

Opportunities for Indigenous youth through sport and the sharing of cultural values, does indeed seem to be at the very heart of the games, which Halifax/ Kjipuktuk has the good fortune to host this coming July 15-23.

The initial games took place back in 1990 in Edmonton, Alberta, with Halifax/Kjipuktuk marking the 10th time the games have been held — eight times in Canada and two in the United States.

Marshall, himself of Mi’kmaq heritage, from Eskasoni First Nation, says it all began for him in the mid-90s, when, after beginning “more meaningful volunteer work” with Mi’kmaw youth in Nova Scotia sport, he attended a forum in Calgary with Indigenous sport leaders from across the country. It was at that event that he announced his intention to host NAIG in Halifax, which, says Marshall, brought an unexpected reaction.

“A few people chuckled in the room, but I can tell you nobody’s laughing now,” he says.

24

NAIG 2023 Board Chair, Fiona Kirkpatrick Parsons, would likely agree.

The Halifax resident, employed fulltime as National Advisor at Deloitte Indigenous, has taken on no small feat as volunteer Chair. But if enthusiasm alone could fuel a person’s capacity and energy level, then she’s more than up to the considerable challenge of, as she calls it “being taskmaster at the Board level.”

On the day we chatted, Kirkpatrick Parsons, of Cree ancestry, was able to count down the days (90) ‘til the event.

And it’s that positive energy which she and the rest of the Board are hoping will catch on in Halifax/Kjipuktuk, and indeed across the entire province and country, in the weeks and days leading up to the Games.

With over 5,000 indigenous youth between the ages of 13 and 19 arriving in the city for the week of the games, Kirkpatrick Parsons is hoping for a warm Halifax/Kjipuktuk welcome for them.

“You know, they’re young and many are away from home for the first time, so I’m very hopeful that we can give them that sense of welcome, or Pjila’si — the Mi’kmaw word for welcome, you know, come in and sit down,” she says. “We want all Haligonians and everyone in the region to make these youth feel at home here, so they’ll experience something wonderful to take home with them and remember for the rest of their lives.”

SUMMER 2023

CONTRIBUTED

The largest multi-sport and cultural event in Atlantic Canada’s history (since European contact), the 5275 participants will be representing roughly 756 Indigenous nations from as far away as California, Florida, the Yukon, Nunavut, Newfoundland and Labrador, and everywhere in between. The Games will be comprised of 16 sports held over 21 venues across HRM, with the main cultural components taking place on the Halifax Commons, the Halifax waterfront, and Dartmouth Crossing.

Kirkpatrick Parsons tells me everything is currently on schedule and on budget but adds that bringing the games to the city was a logistically challenging undertaking, made that much more challenging by the 2020 arrival of COVID 19. The city initially won the bid in 2018, with the games being two years out from that point. Not surprisingly, the games were then pushed to 2021, and finally to 2023.

“We were starting to think about 2021 and planning for that, but it quickly became apparent that that was a no-go.

And of course, we were in constant contact with Dr. Robert Strang, who heads up our Medical Governance Committee, and he just confirmed what we already knew,” she says.

Much of the heavy lifting, says Kirkpatrick Parsons, in terms of planning and partnerships was already in place so

SPOTLIGHT it was a matter of re-connecting to make sure availability and dates would still work for a 2023 go-ahead.

“In 2020 we were absolutely on track to host the Games. We had our funding and sponsors in place, and venues and accommodations booked,“ she says.

“Thankfully, all our previous partners, such as the universities: Dalhousie, SMU, Mount Saint Vincent, and some of the hotels, all had accommodations for us.

It was a bit of a scramble, but we have an amazing team, and our CEO, Brendan Smithson, is leading a tremendous staff who are experienced and passionate about these Games,“ she says.

Seconding the strength and commitment of the local people behind the scenes is Discover Halifax President and CEO, Ross Jefferson — one of several partner agencies which worked to bring about a successful Halifax bid — who is

through rose-coloured glasses, but I actually feel that it’s going to change us here in Halifax. We don’t have a high level of Indigenous visibility, though I’d say more now than in the past,” she says.

Part of that transformation, Kirkpatrick Parsons is hoping, will come from a building excitement around and interaction with the Games. That residents and visitors alike will embrace the many opportunities to not only witness the sports events — all of which are free (other than the opening ceremonies), but the many cultural events taking place over the eight days. Striving for a 50/50 culture and sports split, she wants to get across that there will be something for everyone.

“The cultural demonstrations will be there for everyone. What you’ll see when you attend one of the sporting events is a culture demonstration —

“Let’s face it, Indigenous peoples are now more top of mind than ever before amongst non-Indigenous peoples, and I think more and more people are asking themselves what they personally can do as an act of reconciliation, becoming more and more aware of the actual truth of our shared history. I’d say come and participate,” she says. “Learn a couple of words in Mi’kmaw and greet kids when you see them around town.”

For businesses, she says, look at how you can best welcome the athletes, citing examples such as specials for athletes who display a participant badge, or something as simple as putting up a welcome sign. At the end of the day, it’s about providing a welcoming place for the participants.

The overwhelming feeling I’m left with after speaking with both Tex Marshall and Fiona Kirkpatrick Parsons

generous in his praise of both the event and the people who are making it a reality.

“I don’t know if everybody really appreciates that these games are completely and entirely designed, put together – all of the logistics, all of the planning – by the local community here.

Unlike many events, these games are being built from the grassroots here. So I really wanted to give a shout out of recognition to all the work that’s been going on since we won the Games,“ Jefferson says.

The one common thread which runs through conversations about NAIG 2023 is around the participating Indigenous youth. Beyond just a cultural or sporting event, NAIG 2023 seems first and foremost to be about creating a warm, welcoming, and memorable experience for them. Kirkpatrick Parsons’ hope and excitement for what the event could mean for not only the athletes, but for the city and its residents, is both inspiring and hopeful — in equal measures.

“I think it’s going to be transformative. I sometimes look at the world

which is baked into everything we do.

We can’t separate the two,” she says.

There will be nightly performances and cultural demonstrations on the Halifax Commons, and opportunities to learn how to play lacrosse, try your hand at some bead work, learn how a canoe gets built, and much more.

And in terms of economic spinoff and local business involvement, Kirkpatrick Parsons says the conservative estimate for direct economic impact is predicted to be over $24 million, with business interest and offers of sponsorship – often the most challenging part of any event – overwhelmingly strong.

“You know, getting that engagement is usually the hardest part, but that hasn’t been an issue for us whatsoever, which really sends us a signal. A signal that the city is ready to host something like this,” she says.

The importance of the Games, coming as they do at a crucial time in terms of Indigenous relations and reconciliation in this country, is not lost on Kirkpatrick Parsons.

is one of hope and comradery: a desire for us all to put our best foot and face forward to welcome this impressive and inspiring generation of Indigenous youth.

More than just a sport and culture event, it’s the possibility it creates for a real coming together of shared human values — an opportunity for Halifax/Kjipuktuk to roll out the red carpet of hospitality/ Pjila’si, which Nova Scotians are famous for. Kirkpatrick Parsons sums it up nicely.

“We want everyone to feel like not only are we creating a safe, welcoming space for youth, but really a truly safe and welcoming place for everyone.”

For more information, volunteer opportunities, and a full schedule of events and activities, visit: naig2023.com

BUSINESS VOICE

Scan the QR code for assets for businesses on how you can prep your spaces for the Games.

25

WORKING FOR YOU

A day at SURGE Uniting Halifax businesses on the path to inclusiveness and understanding

NICK CUNNINGHAM POLICY ANALYST, HALIFAX CHAMBER OF COMMERCE

A

ccording to our 2021 member feedback, the business community was eager to continue or begin their journey to becoming more diverse, equitable, accessible, and inclusive (DEA&I). On March 24 of this year the Halifax Chamber responded to this feedback by hosting our inaugural SURGE Conference. It was a day filled with energy, connection, and insights, with the business community (attendees) hearing from some of Nova Scotia’s and Canada’s leading experts in the field.

A big focus and takeaway for business leaders was to Lead with Inclusion.

More than just checking boxes, this means going beyond the business case

by truly valuing human life and dignity; not because its profitable, but because it’s the right thing to do. There’s no point in recruiting from diverse populations if those folks will be met with racism and aggressive (and/or micro-aggressive) discrimination in their daily workplace. We are all vulnerable to biases, and by checking in with staff, listening to people, and remaining curious, businesses can better identify areas for improvement and start to make quantum leaps in their DEA&I goals.

Attendees also had an opportunity to learn more about the 50-30 Challenge, a program the Chamber both supports and itself practices. The goal of the program is to challenge Canadian organizations to

increase representation and inclusion of diverse groups within their workplaces, while highlighting the benefits of giving all Canadians a seat at the table. The goal of the challenge is to achieve 50 per cent gender parity and 30 per cent racialized representation on Canadian boards and/ or in senior management positions.

Complex problems require complex solutions, and the Chamber will continue to support these conversations and amplify equity-deserving voices in our community. We’ll make mistakes along the way, but we’ll keep learning and trying while we work together to create a more diverse, equitable, and inclusive Halifax.

THANK YOU TO OUR SPONSORS: PRESENTING PARTNER:

GROWTH PARTNERS:

INCLUSION PARTNERS:

MARKETPLACE PARTNER: GRAND PRIZE PARTNER:

26

SUMMER 2023

PRINT PARTNER:

SURGE

CONFERENCE Uniting Halifax businesses on the path to inclusiveness and Uniting Halifax business on the path to understanding.

inclusiveness and understanding.

COMMUNITY PARTNERS:

SPECIAL THANKS TO OUR AMAZING SPEAKERS: KEYNOTE: Dr. OmiSoore Dryden OPENER: Jonah Ssenyange PANELISTS: Houston Barnaby, Tova Sherman, Aris Hernandez PANEL HOST: Katherine Risley WORKSHOP LEADERS: David Divine, Dr. Wendy Cukier

As well as all our table hosts.

AMPLIFYING VOICES TEAM: Special thank you to the Amplifying Voices team – you can read the full report here: halifaxchamber.com/amplifyingvoices

BUSINESS VOICE

27

WORKING FOR YOU

Rural resilience Fueling economic growth through tourism in rural HRM

WENDY LUTHER PRESIDENT & CEO, HALIFAX PARTNERSHIP ROSS JEFFERSON PRESIDENT & CEO, DISCOVER HALIFAX

W

ith the dog days of summer on the horizon, it’s prime time for Halifax residents and tourists alike to enjoy our vibrant coastal city. With over 200 urban, rural, and suburban communities in which to live, work, and play, there is plenty of opportunity for businesses and visitors alike. The Halifax Regional Municipality (HRM) encompasses a staggering 5,475 square kilometres, roughly the size of Prince Edward Island (at 5,681 sq. km), or over three quarters the size of the entire Greater Toronto Area (at 7,125 sq. km).

Halifax has tremendous potential to increase economic growth through tourism. We typically welcome 5.3 million overnight stays every year, with visitors spending an estimated $1.3 billion a year.

Additionally, approximately 34,000 people work in tourism at 4,000 businesses throughout Halifax, all of whom help contribute to the local economy.

The Halifax Partnership and Discover Halifax teams work closely on economic development and recovery.

Supporting tourism growth will help Halifax continue to recover from the economic impacts of COVID-19 while reaching for its goals to grow GDP to $30 billion and population to 650,000 by 2031 — and to be widely recognized as the favourite city in Canada.

28

At Halifax Partnership, our work is guided by People. Planet. Prosperity.

Halifax’s Inclusive Economic Strategy 2022-2027. At Discover Halifax, the Integrated Tourism Master Plan is the roadmap to support and grow our tourism industry. While separate strategies, they are nonetheless fully aligned and interconnected as we work together to shape and increase economic growth, build a city that is vibrant and alive 365 days a year, and enrich the lives of all residents.

Both Halifax Partnership and Discover Halifax want to maximize the economic and social benefits that come from the tourism industry, which in turn benefits the people who live, visit, and invest in our region. To achieve this, we work together to support the businesses and communities across the entire HRM, including our rural communities.

Did you know that HRM has one of the largest proportions of rural residents among Canadian census metropolitan areas and the largest rural population across all counties in Nova Scotia? Our rural areas experience unique business and tourism challenges as well as opportunities. A common thread among our rural communities is their collaborative, supportive nature. Businesses sell and promote each other’s products and services in their stores, buy local, and invest in each other’s success. Like urban and suburban areas of HRM, rural communities are also facing challenges with housing, attracting and retaining talent, and transportation. On the flip side, there are incredible opportunities to support the development and growth of culinary, recreation, and arts and entertainment businesses and experiences, among other attractions, within those rural communities.

SUMMER 2023

To support rural-focused business retention and expansion outreach and tourism, last year Regional Council provided funding for two Account Executive positions: one at Halifax Partnership and the other at Discover Halifax. These professionals have been working to establish and nurture relationships with community members, business owners, non-profit associations, and economic development partners, to understand and help address both individual and shared challenges of rural businesses.

One such business owner is Anthea Taljaard, of the Eastern Shore’s Gallery, in Head of Chezzetcook. Anthea struggled to connect with the correct government department to clear the overgrown bushes that were blocking the view of her gallery from the road. Dolores Atwood, Rural Account Executive at Halifax Partnership was able to connect her with the right people, and today, Eastern Shore’s Gallery is visible from the road and ready to attract and welcome visitors. At Discover Halifax, this growth in new connections has led to a greater ability to support community-led tourism initiatives, a key focus for Mallori Inzinga, Discover Halifax’s Rural Tourism Account Executive. By proactively engaging with rural HRMbased tourism companies, Mallori is able to help identify issues and barriers for business, making connections to resolve them. Since joining the team, in September 2022, over 75 new rural businesses have signed on as members. Any business located in HRM can become a member — it’s free, and comes with a profile on Discover Halifax’s website and promotion through marketing materials, such as campaigns and visitors guides, as well as through social media and newsletters.

WORKING FOR YOU

Reach out to Dolores or Mallori to see how they can help your rural-based business thrive.

Dolores Atwood Rural Account Executive, SmartBusiness Program, Halifax Partnership datwood@halifaxpartnership.com

Mallori Inzinga Account Executive, Rural Tourism, Discover Halifax minzinga@discoverhalifaxns.com

Discover Halifax

Together, we endeavour to help build stronger, more resilient rural communities that use tourism to fuel their economic development. More broadly, we all have a role to play in helping make this incredible region known as Halifax — on the ancestral land of the Mi’kmaq known as Kjipuktuk — a thriving, prosperous city for all its residents, businesses and visitors.

YOUR BOTTOM LINE IS OUR TOP PRIORITY. Become a member, and experience the power of a community dedicated to your success.

HalifaxChamber.com

BUSINESS VOICE

29

WORKING FOR YOU

A decade of progress Annual State of the Municipality

NICK CUNNINGHAM POLICY ANALYST, HALIFAX CHAMBER OF COMMERCE

O

n April 5th, the Halifax Chamber of Commerce hosted the Mayor of the Halifax Regional Municipality (HRM), Mike Savage, for our Annual State of the Municipality Event. Including the mayor, over 600 attendees heard from the Chamber President, Patrick Sullivan, Halifax Partnership CEO, Wendy Luther, and the Executive Director of the Black Cultural Centre, Russell Grosse.

The mayor’s speech, which covered a number of topics including population growth, employment, education, business attraction, housing, homelessness, tourism, transportation, climate change, security, taxation, and infrastructure, left attendees with a message of hope and optimism. “I think we will look back on a decade of progress,” said Mayor Savage.

Halifax’s population grew by 4.5 per cent last year, adding an additional 21,000 residents for a total population near 480,000. A decade ago, Halifax was struggling with youth retention and an aging population, and today the city’s population is younger, more diverse, and more educated than ever, said the mayor.

The mayor also demonstrated the significant level of development within the City’s centre over the past decade, showcasing the differences between the city’s skyline from 2012-2020. The mayor addressed the growing housing crisis citing improvements made in the permitting approval process for multiunit residential, and low-density housing units. In addition to housing, the mayor spoke to other major infrastructure projects that would improve transportation throughout HRM like the Cogswell District and the city’s Integrated Mobility Plan.

The luncheon finished off with a Q&A between the Chamber CEO Sullivan and Mayor Savage:

30

Q1. Housing continues to be a major issue in the HRM and with an expectation of continued population growth, it will continue to be a focus.

Is there a long-term solution in your mind and what more can the municipality do to accelerate housing and attainable housing?

A1. Every city is facing challenges with housing, and we can manage ours.

The city has been working on this for some time through our Centre Plan, which will help support our development community.

There’s room in areas for many housing units. Council has consistently supported development and has approved thousands of units. Through collaboration with the province, we can better address these problems. Sacrifices will have to be made to make room for the newcomers, but we also have to care for a green space.

Q2. The North American Indigenous Games may be the single biggest event the city has hosted. How excited are you for this event and what do you think the impacts will be on the city…are we ready for it?

A2. There’s nothing I’m more proud of than our relationship with the Mi’kmaq community. We will learn and interact with a number of different cultures, and I think its going to be transformative. The other big sporting events brought notoriety, but this event will be one of the highlights of the year.

Q3. Climate change is a reality and HalifACT is a progressive strategy to help us move forward as a community. Are you pleased with the cities progress on climate change and the move to net zero? Is the business community fully engaged on this issue and what more needs to be done to move the needle more quickly?

SUMMER 2023

A3. The idea of the CEO Climate Action Charter came from Don Bureaux with NSCC. Through the Ecology Action Centre, we did engage with the business community, but more needs to be done.

We have to act on the climate because of our proximity to the ocean. There’s more work that needs to be done.

Q4. The Nova Scotia provincial / municipal relationship has always been a tenuous one. As you travel the country and the world and talk to municipalities… have you seen different structures that manage that interaction better. What would you change if you could?

A4. The relationship between the province and the city needs to be robust, and I’ll work with anybody. I’ve worked with past and present premiers and prime ministers. We are working with the housing task force, Joint Regional Transportation Agency and other provincial initiatives. We can’t solve climate issues without financial support from the province, so we need to put egos aside and be reasonable to solve issues together.

Q5. What do you see as the most significant emerging challenge for Halifax, and what needs to be done about it now?

A5. We need to keep bringing in newcomers to the region and treat everyone here with respect. That comes from housing and social equity. We can address the big issues as a community. We are on the right track; we will continue to welcome people from around the world and we will continue to grow.

TRENDS

Celebrating the Digital Diversity Awards Digital Nova Scotia to celebrate best in tech at 2023 Tech Forward Awards

ASHLEY FIELD MARKETING MANAGER, DIGITAL NOVA SCOTIA

O

ne of Nova Scotia’s biggest nights in tech is back on November 9, as Digital Nova Scotia (DNS) hosts the second annual Tech Forward Awards.

This premier awards show is the largest event of the year for DNS, the industry association for Nova Scotia’s $2.5 billion ICT and digital technologies sector. It brings together the province’s technology sector for an evening of celebration, honouring the amazing achievements of our industry, while recognizing eight incredible individuals and organizations who are positively impacting Nova Scotia’s tech community through innovative thinking, exemplary leadership, inspiring work ethic, commitment to diversity and inclusion, and more.

After hosting the Digital Diversity Awards for seven years, the non-profit organization realized and acknowledged that there was a missed opportunity to highlight and showcase diverse voices and their experiences alongside the leaders within Nova Scotia’s technology sector; and so, the Tech Forward Awards were born. Through this revamped event, DNS uses its space to encourage

CONTRIBUTED

collaboration and lift voices that have been overlooked throughout history. By combining the Digital Diversity Awards with the Tech Forward Awards, DNS is able to bring everyone together and help move Nova Scotia’s growing tech sector forward.

Digital Nova Scotia is committed to diversity because it knows that diversity drives innovation and competitiveness — both of which are essential within the ICT and digital technologies arena — in the province’s fastest-growing sector.

As the sector continues to grow and evolve, diversity and innovation allow for expanded perspectives, accelerated problem-solving, and a more collaborative environment for all to thrive in. DNS knows this, which is why it encourages forward-thinking initiatives that showcase Nova Scotia as a desirable place to work, while focusing on changing the narrative and embracing diversity and innovation. Diversity, equity, and inclusion are at the forefront of DNS’ work as it connects the digital community and promotes its successes through various programming, events, and partnerships; BUSINESS VOICE

all while also supporting the sector through skills development, capacity building, industry events, collaboration, and the promotion of IT opportunities.

DNS is now accepting Tech Forward Award nominations, which include the Talent Champion Award, the Tech for Good Award, the Thinking Forward Award, the Provincial Spotlight Award, the Best of Tech Award, the One to Watch Award, the Role Model Award, and the Diversity and Inclusion Champion Award. To find out more about these awards and nomination eligibility, head to digitalnovascotia.com. Selfnominations are not only allowed, they’re encouraged, so if you, your organization, your colleagues, or someone you know deserves one of these unique awards, make sure to submit a nomination.

Last year’s Tech Forward Awards debut was a smashing success, with 240 people in attendance — DNS’ largest event to date. Join us on November 9, 2023, for what’s bound to be an incredible celebration of the best innovators, change-makers, and diversity champions that Nova Scotia’s tech sector has to offer.

31

TRENDS

Let’s talk about succession The importance of exit planning for business owners •

•

• •

STEPHEN SLAUENWHITE THE CFO CENTRE

I

f you ask most business owners the question: “What keeps you awake at night?”, some common answers revolve around the daily running of their business.

• Employee attraction and retention • Increasing sales, revenue, etc.

These are all valid issues in the daily operations of their company, unfortunately, from a strategic perspective, what should instead be on the mind of any business owner is: “How will I harvest the value of my company?”

A recent Canadian Federation of Independent Business (CFIB) report titled “Succession Tsunami,” published in 2022, reported that over 76 per cent of Canadian business owners plan to exit their business in the next 10 years. That represents a potential of $2 trillion in business assets, which, unless something is done differently, only 30 per cent of which will sell. The same CFIB report indicated that only one in 10 (9 per cent to be exact) Canadian business owners have a formal succession plan.

Let’s consider what is at the root of this issue. A similar study in the US, headed by Grant Thornton, in partnership with the Exit Planning Institute, titled “State of Owner Readiness” survey found the following:

32

76 per cent of owners plan to transition their business in the next 10 years, almost half within the coming five years ($25 trillion of business value).

83 per cent of business owners have no formal succession plan (49 per cent have nothing in place and 34 per cent have considered succession planning but have nothing documented).

Over 60 per cent of owners don’t know their exit options.

Only 4 per cent have a life after business plan.

Both studies indicate that the root of the issue lies in the lack of planning, specifically, the lack of succession (or exit) planning.

The key elements to any business being exit-ready are like the three legs of a stool: 1. Maximize the value of the business.

2. Ensure the owner is personally and financially prepared.

3. Ensure the owner has planned for their life after business.

Maximize Business Value Every business owner should know the current value of their business and benchmark the value against their industry peers. A company will fall into a range of value compared with other companies in their industry. Once the baseline value is established, strategic plans can be put in place to improve where the company lies on the range of value as compared with competitors.

The key drivers to company value are in the intangibles (Human Capital, Structural Capital, Customer Capital, and Social Capital). Ultimately, these impact the multiple applied to a company with respect to its value. Focusing on these value drivers does not have to mean a business owner is solely focused on getting ready to sell their business, though a business that focuses on their intangibles and value will be ready to sell should an opportunity arise or sudden event occur.

SUMMER 2023

Business Owner is Personally and Financially Prepared The second leg of the stool is ensuring the owner is personally and financially prepared. This requires personal financial planning, estate planning, family discussions, considerations for key employees, community, potential charitable giving, etc. This step is extremely important and highly personal to each owner. In many cases, some of these considerations actually trump the pure “net proceeds” expectation of a business sale/transition.

Owner Life After Business Plan The third leg of the stool is connected to the second leg. What does the owner plan to do after their business exit?

This will determine what their personal financial plan needs to generate to support their business exit/transition.

So, what should instead be keeping business owners up at night is this question: “Do I have a documented business exit strategy that takes into account my personal financial plan and life after work plan?”

If the answer is no, you risk becoming among the 70 per cent of business owners who are unsuccessful in their attempt to sell/transition their business and, as a result, won’t harvest the value of their single largest asset — what they’ve poured their life’s work into.

A particular adage comes to mind: “If you fail to plan, you are planning to fail.”

Stephen Slauenwhite has 35 years of business experience ranging from executive roles during his 25 years with Royal Bank, 10 years as the Chief Financial Officer with a large manufacturing company and today he works with numerous CFO’s on his team providing fractional CFO services to clients across Atlantic Canada. Stephen holds an Executive MBA from St. Mary’s University in Halifax, NS. He is an accredited CPA, CMA professional accountant and is a Certified Exit Planning Advisor (CEPA).

TRENDS

Can you mix love and business?

Considerations for bringing your life partner into your organization

WENDY BROOKHOUSE FOUNDER/CHIEF STRATEGIST, BLACK STAR WEALTH

W

ant to share your entrepreneurial journey with the person you trust most in the world? Want to build something together and forge a larger family legacy? For a subset of entrepreneurs,the answer is a resounding “yes”.

It was a yes for me when I invited my husband, Kelsey, into Black Star Wealth well over a decade ago. The preliminary results from our Financial Benchmark and Best Practices survey for Entrepreneurial Couples showed that 90 per cent of the couples surveyed said they would do it all over again, given the chance. Yup, Kelsey and I would do it again as well – but start out differently.

So, if you’re thinking about joining forces in business, here are some things to discuss to make the journey of working together smoother.

Role Definition First and foremost is to look at the functions you need done and see if there’s a fit. It’s great to have a spouse as a sounding board and advisor, but getting involved in the day to day is a different situation. The right fit for the role is critical to feeling fulfilled — for both of you. Who will be responsible for what?

Pexels: Gerber Cana

What are your respective strengths and weaknesses? Writing job descriptions will provide clarity going forward.

These meetings will be critical to each of you contributing and engaging with the business.

Defining Success

Setting Boundaries

Measuring success is about knowing if you’re achieving your goals. Step One: What are those goals? What does success look like for you, the business, and your personal life? Step Two: What metrics will you use to measure success?

These could be sales, profit, better bill collection timelines, number of clients served — really anything that shows you are achieving your goals. In your personal life, for example, it could be the amount of time you spend with family: vacationing or sharing fun activities or time together.

Next, decide how often you’ll meet to review these goals and key performance metrics. Establishing AND keeping a meeting rhythm is important. Will you have regular check-ins with a formal agenda or will you meet as needed?

This is an important topic — determining when it’s appropriate to talk about business and when it’s not. It’s important to make sure you take time for yourself and your relationship outside of work.

Another boundary to set — deciding which partner is responsible for what when it comes to household management.

If someone gets sick or a pipe bursts in your house, who’s taking charge? Setting these boundaries now saves you the stress of trying to figure it out when it happens.

At the end of the day, bringing your spouse into the business is not to be taken lightly. It requires a lot of trust, communication, and effort. These are just some of the discussions you need to have before taking the plunge. It’s hard work, but for many entrepreneurial couples, it’s a decision that pays off in the long run.

BUSINESS VOICE

33

TRENDS

Support for stroke in Halifax Learning about the After Stroke program

Pexels: Ricky Esquivel

REBECCA BOURBONNAIS, REGIONAL MANAGER, COMMUNITY PROGRAMS & AFTER STROKE, MARCH OF DIMES CANADA

E

very six minutes, someone in Canada has a stroke. It is a leading cause of disability across the country, yet lack of access to resources, education, and programming leaves many survivors without the necessary tools and supports needed for recovery.

Guided by lived experience, best-available evidence, and expert advice, After Stroke is Canada’s most comprehensive stroke recovery program.

It aims to fill the gaps in the system and give those affected by stroke a seamless transition from hospital to home — and beyond.

“We believe in a world where stroke survivors can recover, live life with renewed purpose and optimism, and inspire others to do the same. We are committed to transforming the experience of life after stroke, and are working to evolve our programming,”

34

We believe in a world where stroke survivors can recover, live life with renewed purpose and optimism, and inspire others to do the same.”

— Rebecca Bourbonnais, Regional Manager, Community Programs & After Stroke said Rebecca Bourbonnais, Regional Manager, Community Programs & After Stroke at March of Dimes Canada.

Since 2021, After Stroke has helped over 5,000 stroke survivors and their loved ones in communities across the country and continues to expand its reach with virtual programming. There is no cost to participate, and a health card or private insurance is not required.

More than 89,000 strokes happen in Canada every year. Numbers are rising, with 878,000 stroke survivors across the country needing support.

A stroke can be life-changing, with profound impacts on the survivor, their caregivers, and the people closest to them. Navigating those impacts after a SUMMER 2023

stroke can be challenging, and no one should have to do it alone.

Our After Stroke coordinators work one-on-one with stroke survivors and their caregivers to understand what’s important to them, providing them with: • A personalized recovery plan • Emotional support and education • Access to resources and services in their community • A network of support to help navigate the journey ahead If you know someone in the Halifax Regional Municipality who’s been impacted by stroke, please visit www.afterstroke.ca to learn more or submit a referral form.