AW15 Caterpillar Visual Merchandising Guide

EQUIPMENT FOR LIFE

â„¢

APPAREL VISUAL MERCHANDISING GUIDE AUTUMN-WINTER 2015

CONTENTS goals, rules and tools................................................pp. I-II

defining the space........................................................p. III

definitions to know........................................................p. IV

seasonal hotspots.........................................................pp. 1-94

apparel folds...................................................................pp. 95-98

APPAREL MERCHANDISING GOALS FOR RETAIL

T

he art of merchandising CatÂŽ apparel comes with a supreme dedication and enthusiasm among employees to showcase the highest quality product in the most visually attractive way while holding true to our legacy and tradition.

By establishing some key guidelines, consumers are more likely to believe in the brand message when it is consistent across the globe. This will ultimately lead to maximizing retail sales and create customer satisfaction.

1

Hotspot locations are strategically placed to draw customer through entire store.

2

Consumer driven to purchase an entire head to toe look based on how we merchandise.

3

Excitement is portrayed in the stores.

4

All garment folds are consistent with the Merchandising Guide.

5

Each store is easily shoppable, meaning all product is accessible and easy to find.

6

I

//

OVERVIEW AND GOALS 2015

Every salesperson is dressed in Cat apparel.

VM RULES AND TOOLS Overall merchandising look – should not be messy Props should only represent 5% of a display area. They should be used to enhance the story, not overwhelm the concept No items spilling off tables, unless strategic part of visual merchandising look Do not place shoes on clothing Tables and wall bays must be collection specific – do not mix collections Security tags should be at sideseam (never at neckline) If only 1 piece of a style / color, item must be in a designated “Sale section” or “Sale table”

Folded stacks must be kept neat and tidy Clothing stacks should be placed within the table borders No stacks higher than 8”

Hanging items should never touch the floor Hanging items should never touch / overlap a rail or shelf below it, there should be “open space” No more than 4-6 items of a style/color to be hung at once (minimum of 1 per size) Do not overpack hangbars

RULES AND TOOLS 2015

//

II

top view KEY mannequin wall bay clothing rack leather seat mirror footwear wall

DEFINING THE S PAC E

steel wall table dressing room window display cash counter consumer path double nesting table triple nesting table

cross nesting table

FRONT FACADE III

//

DEFINING THE SPACE 2015

entrance

DEFINITIONS TO KNOW

windows:

This is the first impression customers will have as they walk by the exterior of the store before entering. The idea is to intrigue them to come in. Important factors to remember when creating windows: simplicity and sufficient lighting. Do not upstage the product with too many non-Cat branded props.

hotspots:

The name of multiple locations within the store where the customer should be drawn toward. The first location should be directly in front of the customer as they step into the store. The 2nd location will be on the right or left side approximately Âź of the way into the store. The 3rd location will be in the middle or toward the back wall of the store. The placement of hotspots helps draw the consumer through the store. The tables / wall bays (hotspots) are categorized by merchandise they hold and ranked 1-3 in order of how the consumer typically would navigate them. Keep these in mind in order to plan store layout.

initiative shop:

A table flanked with mannequins featuring a head to toe look and added props establishing a mood and story for a designated collection. This is typically Hotspot #1.

focus wall bay:

A wall fixture contained within the allotted space that holds a head to toe look and cohesively works with a color palette. It usually has multiple shelves and hangbars to show product. The front hanger on the bars should showcase an entire look and hold product behind it to achieve the same desired look. These can be accessorized and staged with other props to pull the look together. This is typically Hotspot #2.

category wall bay:

An apparel-focused wall bay in one of the hotspot locations that features a trend item or a variety of styles within one apparel family. i.e. outerwear, polos, wovens, etc. This is typically Hotspot #3.

category table:

An apparel-focused table in one of the hotspot locations that features a trend item or a variety of styles within one apparel family. i.e. polos, tees, wovens, etc. This is typically Hotspot #3.

steel wall:

This bottoms-focused display is a key component of the Cat Retail Store. The fixture showcases multiple styles, fits, washes / colors on a corrugated steel structure. All bottoms should be shown front facing on hooks or hangers with appropriate signage distinguishing fit. Corresponding merchandise for purchase should be placed on shelves directly below each style / fit. It is extremely important the display is kept well organized with neat stacks of merchandise in their proper locations, making the fixture easy to understand and shop.

consumer path:

This is the desired route we want our customers to walk through the store, enabling the consumer to see all hotspots and see as much product as possible. Keep in mind eye level height when merchandising. Product we are focusing on should be at eye level, drawing an immediate connection to the consumer. Also, product should be easy to find and easy to pick up.

DEFINITIONS TO KNOW 2015

//

IV

URBAN WARRIOR

PALOMA RIPSTOP RAIN JACKET 2313187 INK BLUE

MOMENTUM POLO 2620005

THIS WAY TEE 2510354

BORDEAUX

PITCH BLACK

CAN YOU SEE TEE 2510352

TRAX SKINNY 2811173

TRAX SKINNY 2811173

TRAX SKINNY 2811173

COLLINS

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 1

//

I.DE LOOKS - AW 2015

COLLINS

HEATHER GREY

COLLINS

REFLECTIVE JACKET 2310013

BROOKLYN DOWN JACKET 2313150

EASTWOOD JACKET 2310006

CONDUCTION TEE 2510370

ALLOY TEE 2510349

MOMENTUM POLO 2620005

TRAX SKINNY 2811173

TRAX SKINNY 2811173

TRAX SKINNY 2811173

PITCH BLACK

SHELTER CAMO

HEATHER GREY

®

PITCH BLACK

COLLINS

WHITE

COLLINS

BORDEAUX

COLLINS

I.DE LOOKS - AW 2015

//

2

URBAN WARRIOR

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 3

//

I.DE INITIATIVE SHOP - AW 2015

26 APPAREL, 1 CAP

TWO - WAY RACK

I.DE INITIATIVE SHOP - AW 2015

//

4

URBAN WARRIOR

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - WINTER 5

//

I.DE INITIATIVE SHOP - AW 2015

26 APPAREL, 2 BEANIES, 1 CAP

TWO - WAY RACK

I.DE INITIATIVE SHOP - AW 2015

//

6

URBAN WARRIOR

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 7

//

I.DE FOCUS WALL BAY - AW 2015

42 APPAREL, 1 CAP

LEFT WALL BAY

RIGHT WALL BAY

I.DE FOCUS WALL BAY - AW 2015

//

8

URBAN WARRIOR

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - WINTER 9

//

I.DE FOCUS WALL BAY - AW 2015

44 APPAREL, 2 BEANIES

LEFT WALL BAY

RIGHT WALL BAY

I.DE FOCUS WALL BAY - AW 2015

//

10

ABSTRACT GENERATION

MCKINLEY JACKET 2310005 SILVER PINE

MADE FROM STEEL TEE 2510033

BLUE / WHITE

INK BLUE

HEATHER GREY / DETROIT BLUE / INK BLUE

CARGO SHORT 2820972

ORIGINAL 5 POCKET TROUSER 2811208

SLIM 5 POCKET TROUSER 2811207

DARK SLATE

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 11

//

CODE LOOKS - AW 2015

MITCHELL POLO 2620004

PRESTON S/S SHIRT 2610009

NICKEL

DARK SLATE

WILLIAMSBURG JACKET 2310003

HOLDEN ZIP SWEATER 2410003

DARK SLATE

HEATHER GREY

SKY IS THE LIMIT TEE 2510308

FUNDAMENTAL L/S SHIRT 2610999

PARADIGM TEE 2510314

DETROIT BLUE

BLUE CHAMBRAY

WHITE

SLIM 5 POCKET TROUSER 2811207

ORIGINAL 5 POCKET TROUSER 2811208

TRAX SKINNY 2811173

DARK SAND

INCENSE

COLLIINS

CODE LOOKS - AW 2015

//

12

ABSTRACT GENERATION

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 13

//

CODE INITIATIVE SHOP - AW 2015

24 APPAREL, 3 CAPS

TWO - WAY RACK

CODE INITIATIVE SHOP - AW 2015

// 14

ABSTRACT GENERATION

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - WINTER 15

//

CODE INITIATIVE SHOP - AW 2015

26 APPAREL, 1 CAP

TWO - WAY RACK

CODE INITIATIVE SHOP - AW 2015

//

16

ABSTRACT GENERATION

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 17

//

CODE FOCUS WALL BAY - AW 2015

37 APPAREL, 4 CAPS

LEFT WALL BAY

RIGHT WALL BAY

CODE FOCUS WALL BAY - AW 2015

//

18

ABSTRACT GENERATION

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - WINTER 19

//

CODE FOCUS WALL BAY - AW 2015

40 APPAREL, 6 CAPS

LEFT WALL BAY

RIGHT WALL BAY

CODE FOCUS WALL BAY - AW 2015

//

20

EXTREME VOLTAGE

MUNICIPAL SWEATSHIRT 2910002 HEATHER GREY / LIMEADE

CODE LOOKS - AW 2015

POP STRIPE TEE 2630001

EXCAVATOR TEE 2510056

LIMEADE / DETROIT BLUE / BUFF

TOMATO

BUFF HEATHER / LIMEADE / DARK SLATE

TRAX SKINNY 2811173

CARGO SHORT 2820972

TRAX SLIM 2811150

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS //

HEATHER GREY

HARRISON POLO 2620001

COLLIINS

21

VARSITY SWEATSHIRT 2910883

DARK SLATE

DASSIN

PENN INSULATED VEST 2322047 TOMATO

TRANSIT JACKET 2313190

DARK SLATE / PITCH BLACK / LIMEADE

MUNICIPAL SWEATSHIRT 2910002 HEATHER GREY / LIMEADE

CITY BLOCK SWEATSHIRT 2910003

INK BLUE / BUFF HEATHER / DETROIT BLUE

QUINN L/S SHIRT 2610005 BYRON PLAID

SKYLINE TEE 2510220 WHITE

5 POCKET CORDUROY TROUSER 2811 NICKEL

TRAX SLIM 2811150 DASSIN

TRAX SLIM 2811150 DASSIN

CODE LOOKS - AW 2015

//

22

EXTREME VOLTAGE

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 23

//

CODE INITIATIVE SHOP - AW 2015

22 APPAREL, 1 CAP

TWO - WAY RACK

CODE INITIATIVE SHOP - AW 2015

// 24

EXTREME VOLTAGE

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - WINTER 25

//

CODE INITIATIVE SHOP - AW 2015

24 APPAREL, 4 CAPS, 1 BEANIE

TWO - WAY RACK

CODE INITIATIVE SHOP - AW 2015

//

26

EXTREME VOLTAGE

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 27

//

CODE FOCUS WALL BAY - AW 2015

43 APPAREL, 7 CAPS

LEFT WALL BAY

RIGHT WALL BAY

CODE FOCUS WALL BAY - AW 2015

//

28

EXTREME VOLTAGE

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - WINTER 29

//

CODE FOCUS WALL BAY - AW 2015

45 APPAREL, 4 CAPS, 2 BEANIES

LEFT WALL BAY

RIGHT WALL BAY

CODE FOCUS WALL BAY - AW 2015

//

30

PHOTOMATRIX

FLYNN S/S SHIRT 2610008

TOMATO

EMERALD GRANT

EMERALD GREEN

CARGO SHORT 2820972

TRAX SKINNY 2811173

5 POCKET CORDUROY TROUSER 2811126

DARK SLATE

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 31

//

CODE LOOKS - AW 2015

AIM HIGH TEE 2510249

EQUIPMENT CROSSING TEE 2510240

COLLINS

NICKEL

METROPOLITAN SWEATSHIRT 2910005 TOMATO / HEATHER GREY

PRESTON L/S SHIRT 2610004 BLUE / WHITE

TRAX SKINNY 2811173 COLLINS

COOPER L/S SHIRT 2610006

PRESTON L/S SHIRT 2610004

SWANSON CHECK

BLUE / WHITE

TRAX SKINNY 2811173

TRAX SKINNY 2811173

COLLINS

COLLINS

CODE LOOKS - AW 2015

//

32

PHOTOMATRIX

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 33

//

CODE INITIATIVE SHOP - AW 2015

25 APPAREL, 1 CAP

TWO - WAY RACK

CODE INITIATIVE SHOP - AW 2015

// 34

PHOTOMATRIX

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - WINTER 35

//

CODE INITIATIVE SHOP - AW 2015

24 APPAREL, 1 CAP, 1 BEANIE

TWO - WAY RACK

CODE INITIATIVE SHOP - AW 2015

//

36

PHOTOMATRIX

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 37

//

CODE FOCUS WALL BAY - AW 2015

43 APPAREL, 6 CAPS

LEFT WALL BAY

RIGHT WALL BAY

CODE FOCUS WALL BAY - AW 2015

//

38

PHOTOMATRIX

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - WINTER 39

//

CODE FOCUS WALL BAY - AW 2015

46 APPAREL, 1 CAP, 1 BEANIE

LEFT WALL BAY

RIGHT WALL BAY

CODE FOCUS WALL BAY - AW 2015

//

40

REBEL, REBEL

PLATO L/S SHIRT 2610072 BLACK DENIM

MIL TEE 2510379

DEAN L/S SHIRT 2610026

MIL TEE 2510379

SOVEREIGN TWO TONE PANT 2810006

RUSSEL MP ORIGINAL 2810001

SOVEREIGN TWO TONE PANT 2810006

BUFF

FOREST NIGHT

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 41

//

LEGENDARY RAW LOOKS - AW 2015

NAVY NAVAJO

SIXX

BUFF

FOREST NIGHT

CRAWFORD SWEATSHIRT 2910011 BLACK TEA

HEMLOCK SHIRT 2313199 BLUE CHAMBRAY

PLATO L/S SHIRT 2610072 BLACK DENIM

MIL TEE 2510379

GUNDERSON SWEATER 2410001

BUFF

BLACK TEA

MIL TEE 2510379 BUFF

SOVEREIGN TWO TONE PANT 2810006

SOVEREIGN TWO TONE PANT 2810006

FOREST NIGHT

FOREST NIGHT

RUSSEL MP ORIGINAL 2810001 SIXX

LEGENDARY RAW LOOKS - AW 2015

//

42

REBEL, REBEL

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP 43

//

LEGENDARY RAW INITIATIVE SHOP - AW 2015

18 APPAREL

TWO - WAY RACK

LEGENDARY RAW INITIATIVE SHOP - AW 2015

// 44

REBEL, REBEL

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY 45

//

LEGENDARY RAW FOCUS WALL BAY - AW 2015

19 APPAREL

WALL BAY

LEGENDARY RAW FOCUS WALL BAY - AW 2015

// 46

AMERICANA

SCRIPT SWEATSHIRT 2910899

ROTARY S/S SHIRT 2610022

DETROIT BLUE

MEDIUM WASH CHAMBRAY

MFG BY

ES

& SER V

EY ON

E TIM

SAVE GENUINE PARTS

IC E

S

®

AL

FULLY STOCKED

LIF

RS

DM AN

Q

UA

IE D D E A

LE

WELL EQUIPPED SHOPS

QUALIFIED TEE 2510421

HEATHER GREY / DETROIT BLUE STRIPE

PICANTE / HEATHER GREY

SOLSTICE SHORT 2820001

MD6 SLIM 2811189

TRAX SLIM 2811126

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS //

1904 LOOKS - AW 2015

DIP DYE POLO 2620008

PAPYRUS

HONEY MUSTARD

47

PISTON HENLEY 2630005

SIXX

DASSIN

PORTER DENIM JACKET 2310010

WAXED PARKA 2313194

COOKE

HONEY MUSTARD

BEARINGS SHIRT 2610021

1904 SWEATSHIRT 2910015

DETROIT BLUE

PICANTE

BUFFET L/S SHIRT 2610018

SOVEREIGN TWO TONE PANT 2810006

TRAX SLIM 2811173

TRAX SLIM 2811173

FOREST NIGHT

DASSIN

FULLERTON STRIPE

DASSIN

1904 LOOKS - AW 2015

//

48

AMERICANA

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 49

//

1904 INITIATIVE SHOP - AW 2015

25 APPAREL, 2 CAPS

TWO - WAY RACK

1904 INITIATIVE SHOP - AW 2015

//

50

AMERICANA

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - WINTER 51

//

1904 INITIATIVE SHOP - AW 2015

22 APPAREL, 1 CAP, 1 BEANIE

TWO - WAY RACK

1904 INITIATIVE SHOP - AW 2015

//

52

AMERICANA

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 53

//

1904 FOCUS WALL BAY - AW 2015

41 APPAREL, 8 CAPS

LEFT WALL BAY

RIGHT WALL BAY

1904 FOCUS WALL BAY - AW 2015

//

54

AMERICANA

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - WINTER 55 //

1904 FOCUS WALL BAY - AW 2015

47 APPAREL, 2 CAPS, 2 BEANIES

LEFT WALL BAY

RIGHT WALL BAY

1904 FOCUS WALL BAY - AW 2015

//

56

ENGINE PIONEER

PORTER DENIM JACKET 2310010 COOKE

PICANTE STRIPE

HEATHER GREY NEP

FIRST TEE 2510402

TRAX SLIM 2811150

SOLSTICE SHORT 2820001

TRAX SLIM 2811150

BRUNO

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS //

1904 LOOKS - AW 2015

HARRISON PLAID

ILLINOIS TEE 2510381

GEVO POLO 2620011

57

ALCO WESTERN S/S SHIRT 2610025

HONEY MUSTARD

PAPYRUS

BRUNO

PORTER DENIM JACKET 2310010

FLUX LIGHT JACKET 2313196

STATION INSULATED VEST 2320001

ALCO WESTERN S/S SHIRT 2610025

TRADITIONS SWEATSHIRT 2910013

WESTERN DENIM L/S SHIRT 2610016

FIRST TEE 2510402

1904 L/S THERMAL TEE 2630007

1904 L/S THERMAL TEE 2630007

TRAX SLIM 2811150

TRAX SLIM 2811150

MD6 SLIM 2811150

COOKE

HARRISON PLAID

PAPYRUS

BRUNO

TITANIUM

ALPINE

HEATHER GREY

SIXX

PICANTE

MEDIUM WASH

HEATHER GREY

DASSIN

1904 LOOKS - AW 2015

//

58

ENGINE PIONEER

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 59

//

1904 INITIATIVE SHOP - AW 2015

25 APPAREL, 1 CAP

HOTSPOT #1

TWO - WAY RACK

1904 INITIATIVE SHOP - AW 2015

//

60

ENGINE PIONEER

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - WINTER 61

//

1904 INITIATIVE SHOP - AW 2015

28 APPAREL, 1 CAP

HOTSPOT #1

TWO - WAY RACK

1904 INITIATIVE SHOP - AW 2015

//

62

ENGINE PIONEER

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 63

//

1904 FOCUS WALL BAY - AW 2015

43 APPAREL, 7 CAPS

HOTSPOT #2

LEFT WALL BAY

RIGHT WALL BAY

1904 FOCUS WALL BAY - AW 2015

//

64

ENGINE PIONEER

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - WINTER 65

//

1904 FOCUS WALL BAY - AW 2015

51 APPAREL, 5 CAPS

HOTSPOT #2

LEFT WALL BAY

RIGHT WALL BAY

1904 FOCUS WALL BAY - AW 2015

//

66

PRINTMAKING

COMPOSITE POLO 2620012 MANGO

SOLSTICE SHORT 2820001 STONE

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 67

//

1904 LOOKS - AW 2015

ROTARY S/S SHIRT 2610022

CORRIDOR L/S SHIRT 2610019

PERSHING STRIPE

HOWARD PLAID

TRAX SLIM 2811150

TRAX SLIM 2811150

BRUNO

SIXX

BOLSTER SWEATSHIRT 2910016

CARRIER JACKET 2313203

TWILL NEP L/S SHIRT 2610015

CORRIDOR L/S SHIRT 2610019

BORDEAUX STRIPE NEP

HOWARD PLAID

TWILL NEP L/S SHIRT 2610015

SOVEREIGN TWO TONE PANT 2810006

TRAX SLIM 2811150

TRAX SLIM 2811150

SILVER PINE

FOREST NIGHT

SIXX

SILVER PINE

BORDEAUX STRIPE NEP

SIXX

1904 LOOKS - AW 2015

//

68

PRINTMAKING

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 69

//

1904 INITIATIVE SHOP - AW 2015

25 APPAREL, 3 CAPS

TWO - WAY RACK

1904 INITIATIVE SHOP - AW 2015

//

70

PRINTMAKING

HOTSPOT #1

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - WINTER 71

//

1904 INITIATIVE SHOP - AW 2015

23 APPAREL, 1 CAP, 2 BEANIES

TWO - WAY RACK

1904 INITIATIVE SHOP - AW 2015

//

72

PRINTMAKING

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 73

//

1904 FOCUS WALL BAY - AW 2015

46 APPAREL, 7 CAPS

LEFT WALL BAY

RIGHT WALL BAY

1904 FOCUS WALL BAY - AW 2015

//

74

PRINTMAKING

HOTSPOT #2

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - WINTER 75

//

1904 FOCUS WALL BAY - AW 2015

50 APPAREL, 1 CAP, 2 BEANIES

LEFT WALL BAY

RIGHT WALL BAY

1904 FOCUS WALL BAY - AW 2015

//

76

H E R I TA G E

HERITAGE

THOMPSON BABYDOLL 2610046 DETROIT BLUE

DENIM CROP TOP 2610045 BLEACH WASH

CIGARETTE ZIP SKINNY PANT 2810010 CARDINAL

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 77

//

WOMENS HERITAGE LOOKS - AW 2015

BETY BANDEAU 2630022 DETROIT BLUE

CIGARETTE ZIP SKINNY PANT 2810010 CARDINAL

LONDON DENIM JACKET 2310020 TONI

LYNDON DRESS 2490011

PAPYRUS / TERRACOTTA

LONDON DENIM JACKET 2310020

EMERSON JACKET 2310022

SALES AND SERVICE TEE 2510492

HAZEN DENIM L/S SHIRT 2610040

CIGARETTE ZIP SKINNY PANT 2810010

SYMBOL JEGGING 2811206

TONI

DETROIT BLUE

CARDINAL

FRENCH NAVY

LIGHT WASH

PAPYRUS

WOMENS HERITAGE LOOKS - AW 2015

//

78

HERITAGE

HOTSPOT #1

H E R I TA G E

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 79

//

WOMENS HERITAGE INITIATIVE SHOP - AW 2015

27 APPAREL, 1 CAP

TWO - WAY RACK

WOMENS HERITAGE INITIATIVE SHOP - AW 2015

//

80

HERITAGE

HOTSPOT #2

H E R I TA G E

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 81

//

WOMENS HERITAGE FOCUS WALL BAY - AW 2015

45 APPAREL, 3 CAPS

LEFT WALL BAY

RIGHT WALL BAY

WOMENS HERITAGE FOCUS WALL BAY - AW 2015

//

82

H E R I TA G E

FRESH NEUTRALS

POPLAR SWEATER 2410005 PITCH BLACK

MILLS HENLEY 2630011

BETY BANDEAU 2630022

PAPYRUS / IGUANA HEATHER

PITCH BLACK

GEENIE DENIM SHORT 2820002

SYMBOL JEGGING 2811206

ELLA

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 83

//

WOMENS HERITAGE LOOKS - AW 2015

BLACK ACID WASH

BECKEY SHIRT 2610044

LONDON DENIM JACKET 2910006

BETY BANDEAU 2630022

CAIRO TEE 2510497

PAPYRUS

IGUANA

SYMBOL JEGGING 2811206

SYMBOL JEGGING 2811206

PAPYRUS CHAMBRAY

SADE

TONI

PAPYRUS

WOMENS HERITAGE LOOKS - AW 2015

//

84

FRESH NEUTRALS

HOTSPOT #1

H E R I TA G E

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 85

//

WOMENS HERITAGE INITIATIVE SHOP - AW 2015

27 APPAREL

TWO - WAY RACK

WOMENS HERITAGE INITIATIVE SHOP - AW 2015

//

86

FRESH NEUTRALS

HOTSPOT #2

H E R I TA G E

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 87

//

WOMENS HERITAGE FOCUS WALL BAY - AW 2015

40 APPAREL, 1 BEANIE

LEFT WALL BAY

RIGHT WALL BAY

WOMENS HERITAGE FOCUS WALL BAY - AW 2015

//

88

U R B A N

URBAN

ECHO PARK JACKET 2310023 TREMONT PRINT

VIVIEN BATEAU SWEATSHIRT 2910026 PITCH BLACK

KINSIE L/ S SHIRT 2610043

DENIM BLOCK SWEATSHIRT 2910023

TOMATO CHAMBRAY

WHITE / DENIM

GEENIE DENIM SHORT 2820002

GEENIE DENIM SHORT 2820002

GEENIE DENIM SHORT 2820002

BLEACH WASH

MANNEQUIN LOOKS FOR WINDOWS AND HOTSPOTS 89

//

WOMENS URBAN LOOKS - AW 2015

ELLA

BLEACH WASH

LONDON DENIM JACKET 2310020 TONI

ECHO PARK JACKET 2310023 TREMONT PRINT

DIXIE CROPPED ZIP HOODIE 2910025

DETROIT BLUE / WHITE / HEATHER GREY

TURNER BOYFRIEND L/S SHIRT 2610036 ARTHUR CHECK

DISTRESSED LOGO TEE 2510570 TOMATO

SYMBOL JEGGING 2811206 SADE

TE

4

R P I LL

CA

TE

R P ILL

4

ce 190

AR

s

in

s

in

ce 190

4

TE

R P I LL

ce 190

AR

CA

s

in

AR

CA

FABRIQUE EN INDE

JOGGER CARGO PANT 2810009 FOSSIL

WOMENS URBAN LOOKS - AW 2015

//

90

URBAN

HOTSPOT #1

U R B A N

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

INITIATIVE SHOP - SUMMER 91

//

WOMENS URBAN INITIATIVE SHOP - AW 2015

28 APPAREL, 1 CAP

TWO - WAY RACK

WOMENS URBAN INITIATIVE SHOP - AW 2015

//

92

URBAN

HOTSPOT #2

U R B A N

NOTE: Non-apparel merchandise is for display purposes only. Contact Cat Footwear and Grown Up Licenses for actual merchandise suggestions.

FOCUS WALL BAY - SUMMER 93

//

WOMENS URBAN FOCUS WALL BAY - AW 2015

45 APPAREL, 1 CAP

LEFT WALL BAY

RIGHT WALL BAY

WOMENS URBAN FOCUS WALL BAY - AW 2015

//

94

THE T-SHIRT

BASIC FOLD

USE PAPER OR FOLDING BOARD FOR CLEAN EXECUTION

REMOVE PAPER AT THIS STEP

QUARTER FOLD

VERTICAL HALF FOLD

95

//

APPAREL FOLDS 2015

BASIC FOLD

USE PAPER OR FOLDING BOARD FOR CLEAN EXECUTION

THE POLO

REMOVE PAPER AT THIS STEP

QUARTER FOLD

VERTICAL HALF FOLD

APPAREL FOLDS 2015

//

96

WOVENS

BASIC FOLD

HALF FOLD

97

//

APPAREL FOLDS 2015

BASIC FOLD

BOTTOMS

HALF FOLD

THE ROLL

APPAREL FOLDS 2015

//

98

SRI Apparel Limited

A global apparel and accessory licensee of Caterpillar Inc.

3 Adelaide Court Adelaide Road Dublin 2 Ireland Email: orders@sri-apparel.com Telephone: +353 1478 2000 Web: www.catapparel.com

XX

www.cat.com / www.caterpillar.com © 2014 SRI Apparel Limited. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow”, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Equipment for Life is a registered trademark of JP Divver Holding Company Limited.

AW2 0 1 5 B U Y E R ’ S G U I D E