Color Wow: Design for Colour

DESIGNED FOR COLOUR

The entire Color Wow range is formulated with only good-for-you ingredients. No harmful ingredients would ever make it into a Color Wow formula, plus, they take it one step further – they have banned over 60 ingredients commonly found in other hair formulas that can darken or distort your colour.

Designed to protect your colour, keep it vibrant, toned and preserve your hair health, Color Wow are fanatical about the ingredients that go into their products. But not all of them can be measured in a lab. Their “secret” ingredients are the intangibles…the "people" part of formulations. The passion, purpose, heart and caring they pour into every product.

It all starts at the top with their unique collaboration of experts: Color Wow founder and CEO Gail Federici, their in-house chemist, Dr. Joe Cincotta, and their Global Creative Director, Chris Appleton, rockstar celebrity stylist.

Dr. Joe Cincotta, PhD Organic Chemistry, interacts with hair on a micro-molecular level.

Always researching safer, more efficacious ingredients to strengthen, repair and bring hair to a whole new level of health and vitality. He and Gail Federici have made history over the years, developing the first product ranges for frizzy hair, for blonde hair and for beachy hair. They are problem solvers to their very core.

Together, those three make for some pretty good chemistry! A rare cross-pollination of expertise from different hair gurus, each obsessed with creating new products that really make a difference to all women (and men).

Only Good-For-You Ingredients

NO COLOUR DISTORTION CRUELTY -FREE SULPHATE -FREE GLUTE -FREE NO PHTHALATES

PRESERVE YOUR CLIENT’S COLOUR WITH THESE COLOR WOW PRODUCTS:

Dream Filter Pre-Shampoo Mineral Remover

This detox spray removes dulling mineral and pollutant buildup, revealing lighter, brighter colour instantly.

Working in just under 3 minutes, this treatment sprays easily into the hair and removes the minerals found in well, hard or copper pipe water, chlorinated pools or river water, that darken or distort colour. A great way to remove build up prior to colour processing!

Color Security Shampoo

100% clean, residue-free, sulphatefree shampoo for glossier, healthier hair, the Color Security Shampoo is perfect for all hair types, including colour-treated hair as it safeguards against colour fade. Also Keratinsafe and extension-safe, this formula also works well on curly, coarse, frizzy, oily and damaged hair.

Color Control Toning + Styling Foam

An easier, friendly way to instantly neutralise brassy tones in the hair, whilst adding bounce and style memory. This leave in toning foam is lightly tinted and helps neutralise brassy, yellow tones in blonde hair and orange tones in brunette and dark hair shades.

A great take home option to recommend to your clients as this leave in treatment renews elasticity whilst boosting volume and bounce in the hair, without any messy, dark stains on hands or towels!