Chapter 3: Type Designers

Bodoni is a Modern typeface, designed in the late 1700s by the Italian typographer Giambattista Bodoni. At the end of the eighteenth century, a fashion grew for faces with a stronger contrast between the thicks and thins, unbracketed serifs, and a strong vertical stress. These were called Modern typefaces. All the older faces became known as Old Style, while the more recent faces just prior to the changes were referred to as Transitional. Although Bodoni has a small x-height, it appears very wide and black. Because of the strong vertical stress, accentuated by its heavy thicks and hairline thins, Bodoni should be well leaded.

Elena Schneider

Elana was originally from Germany and now currently lives in Iceland. She graduated fromthe University Of Applied Sciences. She helped co-found the Radau Studio and has earned multiple different awards and honors throughout her career so far. Some of her awards include being D&AD (2019, wooden pencil), German Design Awards nominee (2015), ED Awards (2014, bronze), Typographica’s Best (2013 & 2014), Granshan (2013, 1st prize Arabic).

Some typefaces shes designed include:

~ Konsole

~Birra Bruin

~Halunke

Malinis

Jo is from the Philippines and is part of the company Plus63 Design. While working at Plus63 she’s also a professor at the University of Philippines Diliman specifically in the college of fine arts. Jo splits her days so she has time for both of her jobs and has some relatation time. She prefers to create new typefaces by hand than digitally.

Some typefaces she designed include:

~Salbabida Sans