Haft2 International Development Portfolio

International Development INSPIRATION FROM THE COLOUR AUTHORITY FOR BRANDING

FORWARD-THINKING

WOMEN’S HEALTH

CHILD POWER

WILD SIDE

Prioritizing education for African youth

A global day of awareness for ovarian cancer

Creating positive change for young people

Campaigns in support of animal welfare

To leave the world a bit better … is to have succeeded.

— Ralph Waldo Emerson

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You are invited to explore our world of colour. Read on!

We know colour.

And so much more.

Haft2 Inc. is a full-service digital and branding agency with a special understanding of the unique needs of international development agencies.

We know how important it is to create a distinct identity that stands out in a crowded landscape; to generate professional and transparent reports; and to produce effective acquisition and compelling awareness campaigns that drive audience engagement.

Many of the top international development organizations have turned to us for our expertise, commitment to excellence and outstanding service.

When we were founded in 2004, we set out to become the colour authority for branding. Since then, our services have grown to include social media, digital, SEO, research, marketing communications and naming. Yet colour – and its strategic use in marketing a brand and influencing audiences – is still at the core of everything we do.

If you’re looking for an agency that listens before it acts, an agency that gets why you’re different, look no further than Haft2 – The colour authority for branding® in international development.

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International Development Timeline Haft2 is excited to share our brand and marketing experience in the international development category. With each new client, the depth and breadth of our experience grow and our relationships in the sector expand.

2009

2010

2013

2012

2014

2009–2015

2012–present

We developed brand standards, produced annual reports and designed campaign materials and logos.

As a founding and agency partner, we create award-winning social media and digital campaigns.

2010–2018

2013–present

In addition to shooting TV spots, Haft2 developed the brand positioning and brand standards guide, as well as the No Child Too Far theme, which was later extended to the global positioning.

Haft2 brings colour to this youth education organization by designing in-person and virtual conference platforms and research reports.

Plan International

UNICEF Canada

World Ovarian Cancer Day

Mastercard Foundation

2014–2017

World Animal Protection We developed a symbolic gift program with social media campaign, plus a lead-generation campaign and microsite.

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2015

2019

2017

2021

2023

2015–2017

2019–present

We led the design of Right To Play’s innovative Play Your Part school program. This involved extensive creative work developing a youthfocused campaign and school toolkits – and even a trip to Ghana to film a unique video series for children.

Our work began with the design of the 2020 Annual Report and Impact Report, and continues today.

2017–present

Our work began with a renaming strategy and research project for the organization and continues to evolve today.

Right To Play

World Ovarian Cancer Coalition Our work with the Coalition includes bringing lengthy, data-intensive reports to life and creating the annual charter.

Save the Children

2021–present

Canadian Feed the Children

2023 MEDA

Haft2 developed the environmental graphics, digital and video for MEDA’s 70th Anniversary celebration at the 2023 Convention.

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Going the Distance During this eight-year relationship, we developed the brand positioning and standards guide and created numerous campaigns – even travelling to Haiti to shoot TV spots and digital assets. Our research led to the brand positioning No Child Too Far, which became the unified global positioning theme.

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In Their Shoes To illustrate that UNICEF goes to any length to help children in remote communities, we photographed the footwear of field workers, including this simple yet poignant image of the CEO’s own hiking boots.

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UNICEF CANADA No Child Too Far billboard

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Walking the Walk We spread the word about No Child Too Far with a highly successful social media campaign that united simple imagery with strong, clear messaging.

UNICEF CANADA

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No Child Too Far social media

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Tools of Engagement Most of the pieces we designed for this organization were produced in English and French, including For Every Child, a quarterly magazine to acknowledge and engage top donors.

UNICEF CANADA For Every Child magazine

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UNICEF CANADA 16

No Child Too Far social media

Out-of-the-Box Thinking Knowing that symbolic gifts are important for acquisition, we developed Unbox Possibilities. Recipients were sent a gift card in a custom-designed box. We collaborated with YouTubers who shared unboxing videos on social media.

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Plan for Change Over the course of six years, we developed brand standards, produced annual reports and contributed compelling design to highly visible ground-breaking campaigns, including Spread the Net and Because I Am a Girl.

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Making an Impact Powerful storytelling, insightful infographics, uplifting imagery and donor recognition are some of the tools we used to recap the year’s events in the print and digital annual reviews.

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PLAN INTERNATIONAL CANADA Annual Reports

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PLAN INTERNATIONAL CANADA

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Spread the Net

Casting a Wide Net For a fundraising challenge, a basic blue-and-black palette and handdrawn net reflect both the seriousness of malaria and the simplicity of the solution. Visuals adorned brochures, buttons and social media.

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Girl Power Haft2 developed the logo and the look and feel for this highly successful program in collaboration with the ad agency. The bold and informal typeface suggests confidence and speaks to the target audience of girls and mothers.

PLAN INTERNATIONAL CANADA Because I Am a Girl

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The Future Is Youth Since 2013, we’ve brought life to the in-depth research that supports Mastercard Foundation’s work around youth and education in Africa, and created dynamic platforms for its conferences and youth events.

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Research & Design We designed and laid out a lengthy research report on secondary education in both English and French editions.

Black-and-white photography and strong black type for headlines provided a solid foundation that allowed the brand colours to stand out.

MASTERCARD FOUNDATION

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Research reports

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Charts & Figures Bringing stats and numbers to life requires a facility with infographics.

Our design team created hundreds of eye-catching charts, tables and infographics to help bring greater clarity to the complex data.

GER by Level of Education in East Asia 120 100

107

116

107

99

92

80 64

60 40

48

37 38

20 3

0

Primary

Secondary 1970

1985

6

14

Tertiary

2000

2015

GER by Level of Education in Sub-Saharan Africa 120 98

100 79

80 60

83

53

43

40 23 25

20 0

11 Primary

Secondary 1970

30

1

1985

2000

2

4

Tertiary 2015

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MASTERCARD FOUNDATION Research/infographics

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Supporting Scholars The Scholars Program sends the top students in Africa to renowned universities around the world. Students receive a digest-sized branded guidebook, designed by Haft2, with key program details.

MASTERCARD FOUNDATION

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Scholar Guidebook

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MASTERCARD FOUNDATION Youth Report

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Fresh Perspectives For a report on youth experiences of education in Africa, we used colour and pattern to organize information and commissioned original illustrations by a young African artist. We animated those illustrations for social media.

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At the Summit We designed collateral and exhibition hall staging for the 2019 Baobab Summit for young scholars. When the event pivoted to virtual, we developed an online platform with an immersive experience to simulate the in-person event.

MASTERCARD FOUNDATION 2019 Baobab Summit

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MASTERCARD FOUNDATION 2020 Baobab Summit

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MASTERCARD FOUNDATION 2021 Baobab Summit

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Child Power We’ve been producing digital reports for Save the Children since 2019, providing insightful design solutions to ensure that donors, staff and media receive information that is not only accurate and timely, but also transparent and reader-friendly.

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Making Change To convey the theme Change for Children in this digital annual report, we made strong use of the brand’s red and black palette, showcasing positive images of children who benefitted from the programs.

FINANCES

ABOUT THIS REVIEW Every year, we celebrate the changes we have helped to make for millions of children around the world. In 2019, with the help of our supporters, donors, partners, staff and volunteers, we are proud to say that we directly reached around 40 million children – and 30 million adults who can positively impact children’s lives – in 117 countries.

2019 was also our centenary year. 100 years ago, a courageous woman named Eglantyne Jebb founded Save the Children in response to the terrible suffering children were facing as a result of war.

Through this review, we hope to celebrate the progress we have helped bring about for children over the last 100 years, and demonstrate how our experience and expertise enables us to address the challenges children are facing today.

ORGANISATION

2019 TOTAL GROSS INCOME $M (USD)

AUSTRALIA CANADA DENMARK

FIJI FINLAND GERMANY HONDURAS*

FUNDS WE RAISED AND HOW WE SPENT THEM

This review complements our Global Accountability Report 2019 and Save the Children International’s Trustees Report.

Our Global Accountability Report demonstrates how we hold ourselves accountable to supporters, partners and, most of all, children. Save the Children International’s Trustees Report provides an overview of progress on our global strategy and financial statements.

All our reports can be found at www.savethechildren.net.

IN 2019, OUR COMBINED REVENUES AMOUNTED TO $2.2 BILLION

HONG KONG ICELAND INDIA INDONESIA** ITALY JAPAN JORDAN KOREA

%

%

NEW ZEALAND NORWAY

%

%

%

On the cover: Malak*, 11, and PHILIPPINES** Ruba*, 11, the Gaza Strip, occupied Palestinian territory

%

SPAIN SWAZILAND SWEDEN SWITZERLAND UK US SAVE THE CHILDREN INTERNATIONAL

TOTAL GROSS INCOME TOTAL NET INCOME

%

%

%

%

31%

SAVE THE CHILDREN

44

Annual Report

%

%

%

NOTES 1. SCI income represents the value attributed to pro bono professional services donated directly to SCI and income generated in country offices.

2. Gross income figure includes transfers between Save the Children organisations of $80.1M. Data is converted, where relevant, from local currency to US$ using an average exchange rate for the year.

Data is consolidated from Save the Children organisation reports. Because of time constraints, not all figures are based on audited accounts.

There may be discrepancies between numbers presented in the annual review and those of audits, but we’re satisfied to the best of our knowledge that these will be immaterial.

Each Save the Children organisation publishes detailed accounts. Please contact the individual Save the Children organisations for more information.

A list of members can be found on www.savethechildren.net *Data outstanding, 2018 income as per audited accounts included. **Income figures pro-rated for the duration of the year for which these organisations were independent from Save the Children International.

SAVE THE CHILDREN ANNUAL REPORT 2019

%

%

NETHERLANDS

*Name changed to protect identity.

Global programme spend includes all the essential resources needed to design, deliver and manage our programmes in the countries where we work. This includes supplies, staffing, training, support services and the execution of our programme activities, either carried out by our own field staff or through our partners. Fundraising and marketing spend relates to the investment our members make into raising further funds needed to carry out our work. Administration and governance costs support the global infrastructure of our organisation, such as legal, finance, HR, risk management, global programme oversight and leadership, as well as the coordination of our global campaign.

%

%

%

MEXICO

SOUTH AFRICA SAVE THE CHILDREN ANNUAL REPORT 2019

CONTENTS

%

LITHUANIA*

ROMANIA

PROGRAMME EXPENDITURE

%

DOMINICAN REPUBLIC

This Annual Review represents the work of our entire organisation, which is made up of Save the Children International and 30 separate Save the Children members (27 full members and three associate members) around the world.

PROGRAMME EXPENDITURE

BY CONTEXT

BY THEMATIC AREA 94.0 34.8 66.2 15 2.6 36 1.0 43 17 57 42.3 50.1 1.8 28 4 ‘CHILDREN LIKE ME HAVE A VOICE’, PURITY, NIGERIA 2 20.5 ‘LOOKING BACK AND THINKING AHEAD’, INGER ASHING, CEO 3 0.7 CHILD PROTECTION DEVELOPMENT CHILD RIGHTS & GOVERNANCE WHO WE ARE 4 23.6 CHILD POVERTY/LIVELIHOODS HUMANITARIAN HEALTH & NUTRITION OUR ROLE IN3.3 THE WORLD TODAY 6 EDUCATION 100 YEARS128.5 OF IMPACT 8 18.8TO CHILDREN COMMITMENTS 10 EXPENDITURE PROGRAM EXPENDITURE 9.7

BY SECTOR

BY REGION 2019 AT A GLANCE 12 69.5 2 PROGRAMMES 14 6 1.2 6 14 ADVOCACY AND CAMPAIGNS 16 9.4 6 16 EMERGENCIES 18 43.2 28 BUILDING A STRONGER CULTURE 20 8.6 4 134.7 FUNDS WE RAISED AND HOW WE SPENT THEM 22 80 13 7.7 IN 117 COUNTRIES IN 2019, WE WORKED 24 25 7.9 MEET OUR PEOPLE 26 6.7 1 50.5 PACIFIC FUNDRAISING & MARKETING WEST & CENTRAL AFRICA NORTH AMERICA ADMINISTRATION & GOVERNANCE ASIA 1.0 MIDDLE EAST & EURASIA GLOBAL PROGRAMMES EAST & SOUTHERN AFRICA 146.1 LATIN AMERICA & CARIBBEAN EUROPE 23.0 388.5 WHERE OUR MONEY 835.9 COMES FROM 24.8 3 3 2,256.3 2,176.3 52%

11%

INSTITUTIONS CORPORATIONS & FOUNDATIONS INDIVIDUALS

GIFTS IN KIND OTHER 23

ABOUT US

WHO WE ARE Save the Children is one of the world’s leading independent organisations for children. We work to save children’s lives and are committed to helping children fulfil their potential. The fight to secure children’s rights is the foundation of all our work. In a world where millions of children are denied their rights because of who they are or where they live, we put the most deprived and marginalised children first to tackle the barriers to survival, learning and protection.

OUR AMBITION FOR CHILDREN We are working to achieve three remarkable and sustainable shifts in the way the world treats children. We call these our global breakthroughs:

SURVIVE No child dies from preventable causes before th fifth birthday.

LEARN All children learn from a quality basic education.

BE PROTECTED Violence against children is no longer t

SAVE THE CHILDREN ANNUAL REPORT 2019

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SAVE THE CHILDREN Accountability Report

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DATA AND INFORMATION

ROAD SAFETY Vehicle accidents was the highest reported incident category in 2019, representing 16% of all incidents.

Save the Children works in 117 countries in the world and is committed to supporting the most deprived and marginalised children in the hardest to reach places. Road safety varies from country to country but decreases significantly in remote or rural locations where roads may not exist at all. Poor lighting, unpredictable weather and badly maintained roads are among the many challenges our drivers face and contribute to many road crashes.

Save the Children International has played a lead role in establishing the Road Safety Collaboration (RoSaC) Network. That is a voluntary, inter-agency approach to creating and maintaining safe driving behaviour and reducing preventable road traffic crashes through effective wide-scale training. The RoSaC Network comprises like-minded organisations from the aid and development sector. Through the economies of scale and effort, they together deliver standardised road safety training and peer-to-peer sharing of information and best practices.

SAFETY AND SECURITY OF OUR STAFF In 2019, there were 937 safety and security incidents reported, of which 57% directly affected Save the Children. That represents a reduction of 7% over the previous year. However, we do not believe that the decline in reported incidents is indicative of a lowering of risk but an improvement in how we manage safety and security risks within our control.

2012

2013

GENDER AND DIVERSITY SAFETY AND SECURITY

Our Safety and Security team’s purpose is to keep our staff safe so that they can deliver life-changing programmes for children. We do that by providing knowledge, tools and systems to minimise risk and by ensuring our staff understand their individual responsibility to act upon the information and resources provided.

YEAR

2011

2017

2018

TOTAL INCIDENTS

411

605

831

945

1006

935

1070

1008

937

% CHANGE ON PREVIOUS YEAR

-

+47%

+37%

+14%

2014

+6%

2015

2016

-7%

+14%

-6%

-7%

In 2019, the Global Safety and Security team formally established new work around gender and diversity safety and security. The purpose of that area of work is to enhance an inclusive Safety and Security management system, implementing reasonable measures to mitigate risks connected to our staff’s personal characteristics, such as biological sex, gender identity and expression, sexual orientation, nationality, ethnicity, age, cognitive and physical

abilities, etc. The initiative is one of Save the Children’s best examples of leading from the front in relation to other INGOs. Save the Children International was shortlisted in the BOND International Development Awards Diversity Award category. The category recognises organisations that nurture diverse and inclusive workforces, and the award related to the progress and work the Global Safety and Security team has accomplished around gender and diversity safety and security in the past year.

LOOKING AHEAD The COVID-19 pandemic caused an unprecedented disruption to global travel, and the impact will be long lasting. Currently, there remains an increased risk to staff’s health and safety in transit hubs and layover points. The Global Safety and Security team has developed a framework to support decisionmaking, policies and protocols for enabling staff to return to safe travel. We have also implemented a track and trace system for suspected and confirmed cases of COVID-19 affecting staff.

Throughout 2020 and beyond, it will be critical to anticipate and plan for additional escalations and second or third waves of COVID-19, especially where some staff may find themselves stranded in places where sudden lockdowns are resumed. Short-distance journeys that were previously conducted via air travel may need to be undertaken by road, but that will pose significant challenges where road travel is particularly unsafe. In that context, robust journey planning will be needed for employees undertaking long-distance ground travel.

LOOKING AHEAD At the time of writing this report, we are experiencing unprecedented changes that have reshaped the world we live in. The climate emergency, COVID-19 and protracted conflicts are just some of the global trends contributing to a more fragile and unpredictable world. How we respond and evolve is critical if we are going to protect children everywhere now and in the future.

More broadly, we are determined to reframe negative and damaging development narratives by building a brand that puts children’s voices and demands first. That includes developing the highest standards for the photography we use to ensure images are truthful, considerate and, most importantly, that they are respectful to children, their families and their communities.

As we look ahead in 2020 and beyond, it is critical that we build a working culture that is supportive, diverse and inclusive. Keeping children safe starts with a happy, healthy and motivated workforce.

A crucial evolution for us will be working even more closely with local communities. Localisation is fundamental to achieving the most meaningful change for children. We will support, not replace local partners, initiatives and grassroots movements. And we will continue to invest in talent and leadership within our programmatic countries. We will strive to be as local as possible and as international as necessary.

We will continue to prioritise the physical, mental and emotional wellbeing of our staff, with meaningful support systems, ongoing training for managers and tailored resources. And most importantly, we will listen. We will listen to our staff when they challenge us, when they say they are struggling and when they ask for help.

We also recognise that we need to continue building a diverse and inclusive workforce, where people from all backgrounds are welcomed and have equal opportunities to thrive. We will not tolerate discrimination in any form and we are committed to becoming an anti-racist organisation, eradicating our gender pay gap and building a senior leadership team that is diverse and representative of the families and communities that we are here to serve.

2019

Finally, and perhaps the biggest threat to children’s lives and futures, is the changing climate. It is an emergency that cannot wait. Around the world, extreme weather like flooding and tsunamis, and pollutions like smog, are putting millions of children’s lives in danger. We are rapidly responding to climaterelated crises and helping to build resilience across the world. But that work also has to start within our own organisation. In 2020, we initiated a global climate change policy that measures where we are as an organisation in managing our own carbon footprint and putting in place measures to improve that, year on year.

SAVE THE CHILDREN ACCOUNTABILITY REPORT 2019

SAVE THE CHILDREN ACCOUNTABILITY REPORT 2019

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Full Transparency To build trust with stakeholders, we focused on accessibility and transparency of data. Devices included a modular grid system with a minimalist, highly structured visual architecture and use of primary and secondary brand colours to highlight important content.

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Into the Wild From 2014 to 2017, we took a walk on the wild side with World Animal Protection, designing digital assets for the symbolic giving program and special campaigns, all in the name of protecting the world’s animal population.

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Animal Kingdom Drawing on our previous experience, we developed a symbolic gift catalogue supporting animal welfare, which we promoted with a 12 Days of Giving campaign in the lead-up to the holiday season.

WORLD ANIMAL PROTECTION Gift catalogue

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Gentle Giants For an awareness campaign against the cruel treatment of captive elephants, we created the Unite for the Herd name.

Working in conjunction with a digital agency, we developed a social media campaign and built an educational and lead-generation microsite in eight languages, garnering international media attention.

The bad news

WORLD ANIMAL PROTECTION

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Microsite

T

Share this report

s: there are thousands of elephants being abused for entertainment and the numbers are rising.

The good news: there are millions of people who care.

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Advancing Women’s Health World Ovarian Cancer Day (May 8) was established in 2013 under the leadership of Haft2 and ovarian cancer advocates around the world. We’re honoured to be an ongoing agency supporter of this important initiative through our creative – and award-winning – social media campaigns. As our involvement has grown, we’ve also become a leader within the newly formed World Ovarian Cancer Coalition.

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Raising Global Awareness We commissioned four international artists to illustrate the 2021 campaign theme, Powerful Together, and built an interactive website that engages visitors with customizable social media posts. The campaign reached over 18 million people – five times more than the previous year – in 45 countries.

WORLD OVARIAN CANCER DAY

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WOCD 2021

WINNER

RGD So(cial) Good Design Award 2022

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To increase awareness and help women recognize the symptoms, we created the No Woman Left Behind social media campaign.

The campaign was an immense success, with more than 27 million impressions worldwide – a 54% increase in social reach over the 2021 campaign. The campaign reached over 143 countries and posts were translated into more than 100 languages.

WORLD OVARIAN CANCER DAY

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WOCD 2022

27 million impressions worldwide

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First of Its Kind Carefully designed graphs, colour coding and iconography are just a few of the devices we used to make World Ovarian Cancer Coalition’s 100-page Every Woman Study, the summary of key findings, and the annual charter reader-friendly.

WORLD OVARIAN CANCER COALITION

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Every Woman Study & charter

GLOBAL PRIORITY

RAPID DIAGNOSIS

BEST POSSIBLE CARE

FAMILY HISTORY

DATA IMPROVEMENT

INFORMATION & SUPPORT

THE GLOBAL OVARIAN CANCER CHARTER Women who develop ovarian cancer should have the best possible chance of survival and best quality of life, wherever they live.

Sustained investment in research and infrastructure will ultimately deliver new and better diagnostic and treatment options, but there are opportunities to

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The Play’s the Thing From 2015 to 2017, we’ve supported Right To Play in bringing their message about the pivotal role of play and sport in children’s development to kids and teachers around the globe. Our designs make prominent use of the brand’s red, gold and black palette and free-hand stars, lines and doodles to inject fun and energy into materials.

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Play School We headed to Ghana to film a video series explaining the Play Your Part school program. Using our first-hand experiences, we built a microsite with a series of videos and created info packages, training guides and leader toolboxes, which are used by schools in 20 countries.

RIGHT TO PLAY

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Videos and Play Your Part website content

I have the power to be a good friend and make people feel happy.

I have the power to see the world

through the eyes of others.

I have the power to help those in need

and be a voice for change.

I have the power to play my part.

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Together we can change the world.

At Haft2, we believe in the power of teamwork. I look forward to hearing more about your brand’s journey – and how we can help you make the world a better place.

– Paul

416 260 5562 | paul@haft2.com haft2.com Haft2 Inc. 219 Dufferin Street, Suite 306b Toronto, ON M6K 1Y9 Canada 66

Watch our Sizzle Reel

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