connect Insights into the world of physical marketing
2022 R1
Whatever path you take, …take the responsible one.
Paper-based products are sustainable. Forests relied on for virgin pulp are a managed resource and planned for cropping. What’s more, paper is not just virgin pulp but also recyclable content. Print and packaging using paper-based products can truly identify where it came from and the steps used in its creation. Try asking that of digital content, which while it might use eco-powered technology, the accountability and credentials to make that power are incredibly unclear.
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Is it about time you loved print again?
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Hello - Stuart’s viewpoint… Some say we’re evocative. Some say we put the physical back into relationships. Some say we create a point of presence in a fast-moving world. Our world of print is so much more than just ink on paper. It’s all about the right encompassing, considered design (not a quick Canva excuse) brought together to deliver on multiple levels; visual, physical, format, style and entity. Having an art and design education in the 1990s was the pinnacle of traditional meets digital new world. The advent of the Apple Mac becoming the defacto standard in every design studio, coupled with traditional hand skills and craft repro meeting digital excellence. We never get lost, we sometimes forget the way, we misread the map and many other things which send us on the wrong path. Life is about balance, integration, using every tool at one’s
disposal. The digital online age we live in can be very noisy; we forget things we see purely by saturation of the environment in which we live. The connection between offline and online has never been so misunderstood, and one can springboard the other to create a lasting, meaningful progression of a customer journey. In this edition of connect, we look at the book and how it can become a trusted customer touchpoint in a journey, world shifts - and how we can use them to ensure we see and engage with the trends, and give our viewpoint on the physicality of the new world we live in. You'll also find snippets from our trusted partners along with some of our favourite recent headlines. Never forget where you’ve come from, equally embrace change, but ensure you take your successes and learn from everything you do.
What’s been happening, see our news. . . . . . . . page 2 Our 2021 Open House . . . . . . . . . . . . . . . . . . . . page 3 The biggest marketing secret. . . . page 4 Green is not just a colour . . . . . . . . . . . . page 6 For the love of print… . . . . . . . . . . . . . . . . . . . . page 7 Long live the king . . . . . . . . . . . . . . . . . . . . page 8 Tone of voice . . . . . . . . . . . . . . . . . . . page 10 Lost & forgotten . . . . . . . . . . . . . . . . . . . page 12 It's a brand thing . . . . . . . . . . . . . . . . . . . page 14 Rounded partners . . . . . . . . . . . . . . . . . . . page 16
Your HAD-Print team Stuart Nimmo, Seasoned, experienced, passionate print champion. Fluent with print-based marketing through to journal and book printing.
Brian Reeves, A result orientated sales professional who’s advocating the power of physical presence in marketing and sales through many homed experiences.
This magazine is published by HAD-Print, part of HAD-Group, in whom the copyright is vested. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. The information and comment contained in this publication are given in good faith, and their accuracy or completeness cannot be guaranteed. © HAD-Print 2022. Printed in house by HAD-Print, The Mending Rooms, Shaw Lodge Mills, Halifax, West Yorkshire HX3 9ET. 01422 552890 more@had-print.co.uk
©Macdonald Jones Photography 2022
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NEWS
While the last two years might have stifled the pathways many of us thought we would be taking, seeing the opportunities and moving forward remained our priority. Addressing physical and human resources has been key to our progression. In October, the opportunity to re-connect and establish our footing through our Open House event was a significant milestone.
Welcoming a new face to the team… Bringing a stronger presence has been one of our goals for the last year coming out of the COVID pandemic. Having realised that we had a vacuum in the sales arena we have recently appointed Brian Reeves into the team as our new Sales Manager.
Not standing still.
Brian has brought with him a wealth of sales and marketing experience in both the food industry and the education sector. Having managed sales in many of the large retail and wholesale food suppliers Brian has gained a considerable amount of experience both in the sales and marketing approach towards these
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2021 was a fantastic year where HAD-Print increased its offering significantly. Here are our highlights: ✪ Perfect binding (softback covers). Giving us the facility to turn-around efficiently shortrun books, limited edition brochures and catalogues. ✪ UUpgraded creasing and folding with a Duplo DC454 and F1 machine, enhancing
businesses, and how to harness business in a very competitive environment. Having also worked in the education sector for the last 16 years he also has an excellent knowledge of the Schools, Colleges, universities, and private training provider sectors of that market. He is aware of the varied opportunities in this sector and aims to use this to gain the competitive edge over other print suppliers. With this combined knowledge he has set out the sales strategies for each of these sectors and decided in conjunction with the rest of the team the right approach to each particular market.
career, but now working at the sharp end of this sector I have realised that despite living in a digital world there is still vast opportunities for tactile printed materials to help sell products, educate the mind, or promote products to the wider world” Brian will be very much on the front line of the business, working alongside Stuart. It provides much needed additional resource, to allow Stuart to work at developing other areas within the business, both technical product and specific customer sectors.
Brian adds …, “I know from experience how much print has influenced the success that I have achieved in my sales
Brian has a range of business sectors that he is targeting and aiming to work with moving forward, alongside looking after many of the existing customers already enjoying the benefits that HAD-Print has been able to offer them on their own business and customer journey.
our capabilities significantly. ✪ Digital die-cutting and creasing. Bringing short-run packaging and presentation materials at cost-effective means for small quantities. ✪ Duplex Board options, bonding of sheets together to create thicker sheets and case-making of covers. ✪ Upgraded Wirobinding facilities to offer 2:1 alongside
3:1 options (pitch of wire spacing). ✪ Started a succession plan for our older digital press, with additional capacity through a 3rd Canon digital press, providing resilience and additional capacity. The start of 2022 sees us looking at the High Definition Large format options for interior work, commencing Q3.
Open House
– making impressions in different ways
Since our first Open House event in 2019, we've always aspired to do another event. With the easing of Lockdown and COVID restrictions, the opportunity came about in October 2021 to get our friends and customers back over the threshold and discover more about us. Marking four years in business - our first in the Halifax studio we welcomed over thirty guests along to a 2-hour session to discuss the state of play for small businesses post-pandemic and how the print industry is supporting the recovery. Attendees enjoyed open networking, a tour of the HADPrint studio and a classic 'Banger Taste-off' with sausages from close-by Bolster Moor farm shop. Guest speaker - Hussel Marketing owner and former contestant on BBC's 'The Apprentice', Lewis Ellis, - talked about the role of print in an increasingly digital world.
Environmentally sound We don’t just look at the credentials; we look at the big picture. We use paper stocks from sources close by to minimise our carbon footprint. Where possible, we source paper through channels that promote repurposing rejected stock, for example,
mislabelled documents. Our waste paper is recycled into cardboard tubes within 10 miles of our Halifax site. Our facilities include environmentallyfriendly products. HADPrint is and will always be a green-conscious company.
"It's all about helping businesses to communicate effectively with their customers through print, and merging digital with physical print can really pack a punch", said Stuart. "We like to challenge the norm, and print can do this as much as digital when used in the right way. Companies that ignore print nowadays are missing something incredible, particularly in the post-Covid world when people missed interacting with other humans. It's the same with print, it's something you touch and feel, and people want to see that more 'human' approach again within marketing." The guest speaker's contribution, in particular, proved to grab the attention of attendees, generating plenty of post-event feedback about the actions it had provoked them to consider for their businesses.
Always evolving. The first quarter of 2022 will see HAD-Print become one of the trading names under the HAD-Group (West Yorks.) branding. Both West and North Yorkshire businesses are undergoing a minor restructuring to better enable future growth. During the last three years, the sister business in Selby has grown the office technology business by now becoming a Premier Partner for Konica Minolta. Here in West Yorkshire, we have further opportunities to develop in the pipeline, where the previous structure would have made these developments harder to implement. R-1 2022
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So, someone has LEAKED the biggest marketing secret of the decade….
The perpetual challenge of building the right marketing presence and profile for niche specialists offering knowledgebased services is a perennial issue. Building “know like trust” is the most challenging part without spending excessive time building the relationship. This is the simple premise that prospects make throughout their journey to engage with you or become a customer. In the last 12-18 months, we’ve seen something remarkable in the tools and concepts used to leverage the right engagement in a “know like trust” cycle, especially for those in consultative businesses. It harnesses a well know item of trust; the book. In an age where online content is in saturation, pdf downloads are ten a penny and time spent on digital media is thinning drastically, not to mention the memorability of digital content increasingly challenged; perhaps it is no surprise. So why the book? It offers numerous benefits in various forms; ✪ It is published, an item that has been crafted and produced, not just written and uploaded. The 4•
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publishing process defines it as more than just content on a website. ✪ It is findable through having an ISBN, establishing the author as someone creditable in searches of online catalogues. ✪ By its very nature, a book progresses in a structured way, which can be defined as building a customer journey through its contents. ✪ It is a physical item that has a presence. Picked up, put down, moved around, read in all sorts of places, and no issues with the battery life. ✪ Once produced, it consumes no power to be revisited, and is highly recyclable. One interesting concept that we are seeing more examples of is where subject specialists use a book to demonstrate their knowledge. In turn, this builds trust with their audience as it provides creditability through being a “produced” piece. In an age where flash, almost retro 'buy it now' graphics and corny imagery are making a comeback, the very opposite stands ground for delivering re-assurance and security of being. Trust is built on values and remaining grounded. So, the nature of certain things
needs gravitas to aid a customer audience's progression. Some of our recent projects have utilised this as a point of providing leverage. We see photographers committing projects to print, to provide longevity and drive the storytelling of their work in a specific manner to help progress the subject or development of the concept. While online collateral facilitates the jump around, missing the finesse of the storytelling, print provides a structured manner to deliver it. After all, an artist's portfolio is compiled in such a way to build, inform and tell the story. One of the books we’ve recently printed is a customer service guide in a niche market, illustrating their sector's challenges and how to overcome them, alongside the social and political environment within their given community. Being able to tell the story in a narrative manner and unpack the why and how behind the concept builds the author's trust as a subject matter specialist. We are well aware of other management consultants using this process to leverage their prospective client base. A well-presented paperback book delivered carefully to a prospective client has a
point of value - whether selfpublished, produced in a large publishing house, or even a selfcommissioned marketing tool. Equally, we have fulfilled and mailed on behalf of an author who used her book as a social media content tool, getting people to engage with her on platforms to receive a physical copy of the book. Of course, the journey here doesn’t just involve the give-away copies as nothing is free. Careful use of social and electronic media then prompts the recipients for feedback or reviews, which then boosts the book's profile in the relevant online searches.
ride the crest of this wave, now is the time. Remember - these concepts always work better at the beginning of the trend rather than mid-way through or towards the end of the cycle. It’s fair to say the age of the physical printed edition is far from dead. It provides the opportunity to build trust and gain respect or likes from your audience. Where we can hardly remember what we saw on social media the day before, a book remains on a desk, side table, kitchen counter for some time, all the while increasing the awareness or knowledge about YOU!
Whilst we might be printers, we know the essential people to make your book come to life; writers, editors, designers and technical wizards to enable the smart marketing stuff behind the scenes. So if you want to
Want to see Stuart presenting on this topic? How do you share and cherish memories, the world of books has been around for years. However we often face the comment, it’s Digital now. But how do you anticipate them being accessed moving forward? https://youtu.be/YcGnbXR_fwE
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Green is more than a colour Ignorance is bliss for some people, fast enough to label the print and paper industry as a big nasty, which is so far from the truth. Sustainability is a serious concern we actively approach as printers, and we are well aware of the resources we use to produce our clients' work. Greenwashing is the myth created by companies to promote an environmentally friendly approach – yet more "Fake News". But here's the thing: paper is a sustainable, harvested product. For every tree used in paper manufacture, more still are planted, and the paper industry goes a long way to prove this. Paper is a product that can be composted, returning the matter to a carbon-rich source locked in the ground. Our paper recycling heads less than 10 miles away to be repurposed into cardboard tubes. With such a low mileage and carbon footprint, it becomes even more credible. Paper has always been a biologically friendly form of communication and recyclable.
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So, where's the evidence? The print and paper industries have always aimed to remain truthful about the credibility and accountability of what we do. Take a look at www.twosides. info where the global paper and print industries demonstrate the facts. Here’s what we at HAD-Print do to prevent the nasties of plastic: ✪ Only specify laminates where a product is one designed for long term use ✪ Use recycled plastic biro’s in our studios and offices ✪ Actively specify products which have low environmental impact.
The ink we use in our digital presses is 94% compostable, and we have solutions that offer a soy-based ink. Our large format machines use latex ink, a water-based ink, with the pigment carried in latex, a subform of rubber. Ultimately, it is easy to throw stones in a glass house. However, the responsibility to be ecologically aware and responsible citizens rests with everyone. While the advent of digital communications - e-mail, social media and online - might appear to use less physical resources at the point of consumption, digital uses significant power to create, upload, store, re-use, and redistribute, questioning how much the wherefores around digital online content.
ECO-STUFF WE LOVE…
If you haven’t seen some of our social media likes recently, then you’ve missed the fact we absolutely love James Cropper Papers. A British paper mill, it means stock travels fewer miles which helps reduce our carbon footprints. They also have a good track record with their environmental credentials. It might be a premium product, but hand on heart it’s a greener one too.
For the
of print In a similar vein to Dessert Desert Island Discs, we asked Rachel Bentley, the Small Business Marketing Coach, about her five favourite pieces of print. The Christmas Carol by Charles Dicken illustrated by Arthur Rackham is my favourite telling of the famous ghost story in print. My own childhood copy has passed through my hands and embedded itself with my family, who all quote from it (though not me, I can never remember quotes!)
Funky print…
I relish an historic tale, so I will add Philippa Gregory’s the Red Queen. It focuses on Margaret Beaufort, the matriarch of the Tudor dynasty. Giving birth to her only son, the future Henry VII, aged just 13 A few highlights some of the print styles we've taken a liking to recently. The joys of Digital Die Cutting seeing this in action in the print studio. But the scope of making a flat object turn into something three dimensional is incredible. From small boxes to wallets, watching the digital die cutter and the items it produces is a magical
years old and already a widow but wily, she used every political trick in the book to get her son and grandson on the throne of England. A hugely influential and powerful woman that I did not know of before.
in print. Like all community ventures, it was a team effort, and success had been years in the making - but perhaps a little bit of strategy, which is my specialism, helped it along the way.
Away from literature, I love the early to mid C20th print tourism advertising posters. I gave a small, framed print of an Art Deco Snowdonia LMS Railway Poster to my late mum and dad. A favourite family destination, stylised but recognisable with the glowering height of Wales’s tallest mountain washed in rays of sunlight, it is typical of the iconic style.
My final choice is the Waddingtons 1930s or 40s edition of Monopoly I used as a kid, which had been my late father’s when he was a boy. That enduring brand, a symphony of classic design - the cards and matching squares, the man hanging onto the bars of the jail and free parking – is so very recognisable.
I owned a magazine and edited three other titles, winning two awards for a voluntary editing role for our glossy and professionally produced local parish magazine, Causeway. It closed a couple of years after my tenure ended, having survived thirty plus years thing, and with some creativity, the scope is huge. Tip: digital die cutting is the entry level, compared to traditional die cutting. Holographic laminate, Funky or trippy? Whichever, it certainly adds an edge! Lamination as a means of protecting a sheet doesn’t have to be boring, and it's great for extending the life of a product too.
If I had to choose one to save from the waves, Desert Island Discs style, The Christmas Carol would win. I could then spend hours pouring over the Rackham illustrations and imagine them coming to life – and try at last to learn famous quotes to impress my family when reunited! smallbusinessmarketingcoach.net
Duplex Boards, This process bonds two or more sheets of material to create a thicker sheet. The use of more prestigious materials can achieve highly desirable combinations. Equally clever use of shades of a colour can provide an executive pinstripe through the sheet. It is commonly used for business cards, and great for hospitality prints such as menus. R-1 2022
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As we say locally, ‘nowt stands still’, and change is absolute. From the “British Boozer” having to redefine itself into a new social place to town centre High Streets rapidly trying to find their place in our society, everything changes. We have long said it’s not the “what” but the “how”, although we all get stuck in a rut and struggle to think through a small shift to refresh and move forwards. The premise of marketing remains unchanged: getting a message in front of your customer to make a buying decision. Yet the delivery has changed and the tools once confined to their box have now spilled over. To use a quote we recently saw on Linkedin, “Marketing is a humbling profession. Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, relearn and un-learn.” It is the case with having a lot of resources; we sometimes forget how to use them effectively. Yes, digital tools have certainly gained ground in the mix. However, with the marketplace flooded with too much of one tool or method, primarily digital, the opportunity to do something different and stand out is now the opportunity.
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We’ve seen the Lewis Ellis, 'What does it take to get noticed in Manchester' campaign, work and create impact; and our own open house event invitations created a buzz that we didn’t expect in the post. It might seem like we stand as a print service provider, as a lone trombone in the brass band, out of tune, missing the rest of the marketing ensemble. We are aware of the points that scare businesses away from print, and the critical words are Return on Investment. Is this a case that most businesses really don’t know their audience well enough to be direct? Or the simple gratification of massmedia 'Throw it out there and hope it sticks' is the preferred method? If you limit your scope through a “spray and pray” method of online or mass media advertising, yes, it might be cheap, and yes, you might hit some of your audience. But however it is we choose to aim for the right customer, the returns and their journey is a high-value journey. As Gen X marketeers, we were taught the net input reaps the rewards in results. So, is it about time you “mixed it up”? If your confidence is lacking to “mix it up” with print, the evidence is out there to back up your decisions. Here are a few of the hot sources of print marketing know-how; ✪ Marketreach – Royal Mail’s in-house business mail unit, which looks at the trends and uptake on print-based mail marketing.
✪ Joint Industry Committee for Mail delivers industrystandard audience measurement data for advertising mail and door drops. ✪ Print Power Europe, a collection of articles from brilliant pieces of printbased marketing from across Europe. ✪ Sappi Papers – Yes, a paper manufacturer, but the verified cross-links still make their insights worth reading. So is the Print King dead? Far from it, discretely tucked away on sabbatical, recharging with tactile, physical ideas which challenge any audience ready to go. From all the marketing professionals we talk to, we know that print is a tool people love - including wild proclamations of “Print Sniffers” popping up on our Linkedin content. Perhaps the economic trading environment is challenging, and budgets might be limiting the foresight to plan and create opportunities. Fortune favours the brave; to shift from where the COVID episode has left us, doing and being different is now the road map forward. The question is, can you, and will you rise to the challenge of being seen for the right reasons?
Long live the…
KING!
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A different tone of voice… Has COVID changed the non-verbal communication messages? Are values and ethics now at the heart of what connects people?
At HAD-Print, we’ve always worn our colours on our sleeve. What you see is what you get, and for some people, this is an interesting proposition. From day one, we haven’t been a suit and tie organisation. We are real-world, walk in and see us for what we are types, all about outputs and actions, and attire doesn’t impact what we do. The advent of COVID changed the world of work, and working from home has made lots of people realise the corporate suited and booted approach is not needed. But has the underlying shift changed how people think? And do the true identities better reflect and develop personal brands in the micro and SME world? Watching two marketeers develop their branding into apparel is very telling; Hussel and Markadept, respectively. Here at HADPrint, we’ve always used colours that scream 'us'; purple and 10 •
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vivid blues. Coupled with a dress code of hoodies, smart jeans and trainers, it certainly creates a brand identity that reflects what we do. When designers create brands, much thought goes into the colours that reflect the company values and ethics. Whatever the colours, this should not be limited to a logo; in the process of doing artwork for many corporate brochures, we’ve come across clients using stock imagery and colour schemes that seldom mirror their business. Attire is one of the non-verbal communication (NVC) signals we all use to make decisions. Back in the days of face to face networking, I always found myself glancing at shoes before making a judgement call on who to approach. Right or wrong, most of us will admit to judging based on presentation and NVC messages.
Did COVID also reset the ethics about personal presentation? A pandemic certainly does define what is important about getting the job done. The debate around presentation such as tattoos has also shifted significantly, with up and coming individuals like Lewis Ellis from Hussel (below) certainly publicly putting Lord Sugar in his place. So is the COVID effect lasting? The necessity of Zoom, Teams and other video call solutions has certainly provided individuals with the opportunity to level to their environment. The tone is now different on ad-hoc occasions when people get together, with Levis and shirts the overwhelming dress standard. The balance between “corporate” messaging and individual branding has a new tone. Delivering business values still reigns as a challenge, but individuality and personality are a thread that rides higher than a decade ago.
Has formality shifted towards functionality?
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Have we lost or forgotten physicality? The senses and the emotions which tie these together are deeply rooted in meaning gained from our past experiences. It is believed that value sets form early on, and we build on these as we progress. We never stop learning - every day is a school day, as they say. Learning uses three different methods: visual, auditory and kinesthetic learning styles. The online world taps into visual and auditory, while the world of print edges into the kinesthetic - the touch of the paper, its tactile nature and specialist finishes, the process of flicking through the pages, and our immersion in something with undivided attention. In 2021, we developed a personal project to unpack this lost forgotten physicality, probably through being bereft during the COVID period of any real person to person engagement. Being Closer is something we all long for, something which delivers on many different levels, whether personal close-ness or the closeness of being able to see the whites of someone's eyes while having a business conversation. Creating “CLOSER” provided us with the 12 •
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opportunity not just in terms of the content and opportunity to explore different ideas, but also in the print, the paper, the binding, the finishing and presentation of the project. We discovered that it was very like “Marmite” - everyone had a viewpoint, which was brilliant, and it certainly wasn't perfect for everyone, but we all are unique. It was great to get different feedback and engagement over the piece. “CLOSER” is a special piece of work to us. It was a brave move for us to reveal some of our creative thinking to the world. We used a select bunch of trusted friends and partners to test the responses we got something no marketeer should be afraid of doing! Is this the new brave world of honest truth and reality worn as brand values?
Closer unpacked…
Content Designed to provoke, designed to be inquisitive. The story within CLOSER unpacks the concept we all have missed during the COVID period: connection, engagement, and ultimately, being closer.
Paper Selected for reproduction, texture, differing weights, assisting the story and read-ability of the book.
Cover Holographic laminate on the outer combined with dynamic imagery gives exciting added depth.
Imagery Selected to tell the story, inspire, excite, provide meaning, and connect individuals to moments of meaning.
Binding style A tangible body of work designed to be trusted by its use of a proper spine and a stout cover, all perfectly bound.
Fold out sections Shaped outer edges provide interest and intrigue, driving more scope for engagement.
Belly Band Steers the recipient to a quick YouTube introduction to further spike the engagement into the package.
Format Deliberately a small handson format - A5 landscape - reinforcing the concept of closeness and intimacy.
Slip Case The finishing touch creates worthiness, where the reader unpacks the discovery.
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It’s a Brand thing Heather Tiffany from Wilson Design, a key partner with HAD-Print, unpacks the core elements behind strong brand identity.
How you brand yourself is key to how your potential customers identify you. Who are you? What sets you apart from the other suppliers who do what you do? What values do you attach to your business? These are all important things to remember before you begin marketing, as you need to figure out how you’re going to communicate to your target audience. Your brand identity is who you are as a business, and your brand personality is how your business acts and promotes itself. You need a clear vision of what that is to talk to potential customers. Think of Coca Cola. What’s their brand personality? What’s their brand personality? They feature the idea of ‘sharing a Coke with a friend’ heavily across their marketing and even went as far as to add names and family terms on each bottle. Finding a bottle with ‘Mum’ or
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even ‘Mam’ written across it was like winning the jackpot. Coca Cola has very much a young, fun-loving brand personality based on being a caring brand that you’d trust with your family and friends.
So if your business was a person, what would its’ personality be? There are 5 main types of Brand Personalities, which are:
Sincerity which also translates as genuine, cheerful, honest, domestic
Competence
Excitement
which also translates as dependable,efficient, responsible, reliable
which also translates as imaginative, up to date, spirited, daring
Brand Personalities Sophistication
Ruggedness
which also translates as romantic, charming, glamorous, presentation,
To figure out which type your business is, ask yourself questions like: If someone met my business for the very first time, how would I want them to describe it?
which also translates as tough, outdoorsy, strong, rugged
customers. When you have your brand personality nailed, you can start showing this off through your marketing channels and build customer relationships.
How do I promote products and services? In a responsible corporate way, or an exciting, inspired way? Sit down and think about the personality traits you’d attach to your business and how you want yourself to be seen and thought of by potential
Want to connect with Heather on Linkedin…
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Partners for a rounded approach… We don’t work in silo’s, the culture of keeping everything close is so last decade, it was toxic. So we surround ourselves with wonderful people, who think, do, and work like us, here’s a couple of them…
Wayne Clarke - Clarke Concepts King of the physical impact, Wayne creates impressive exhibition stands, as an interior/ exhibition stand schemes designer, creating user engagement experiences in customer-facing environments. He’s one of our partners who takes the physical marketing impact to the next level by designing to meet the brief of the customer journey and experience within a given physical space. Seasoned at the major exhibitions or even inhouse showrooms, Wayne delivers solutions to showcase products in the right setting to enhance the customer buying experience.
Good project management is key to a project’s success, with strategic planning and reducing stress all part of the process. Wayne is meticulous in keeping close control of your project, ensuring that budget, schedules and key stakeholders are effectively managed during its evolution, resulting in a complete design and build service without the high agency fees. Clarke Concepts offers clients a full solution delivering your exhibition/ interior project from start to finish, always adhering to their core values:
✪ Focusing on integrity, honesty and a warm approachable culture. ✪ Dedicating ourselves to excellence, by striving to grow personally and professionally. ✪ Committed to creativity, by experimenting, sharing ideas but also sticking to “form follows function” – Louis Sullivan ✪ Reliability through our professionalism, problem solving solutions, accuracy and build strong long lasting relationships. ✪ Learn, research and adapt to new technology and materials. ✪ Thankful for the blessing and opportunity’s new and existing clients provide.
Discover more at: had-print.co.uk/partners
Deb Gilbert – Quilbert Copy The pen is mightier than the sword... so long as you know how to wield it! Luckily, Deb does, and it’s why we work together whenever some careful copy is required. No matter who the client is or what they do, Deb dives in to find their WHY - and retells their story fittingly to the format, be it in a brochure, a blog, a web piece or post for social media. 16 •
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Word (and Wordle) obsessed, it’s all about making every client stand out and look super shiny. It’s something clients tend to struggle with themselves, and Ms Quilbert makes it seem a doddle. For the most sumptuous words in all the right places, better call Quilbert!
Every great design begins with a great story C R E AT I V E DESIGN & D I G I TA L AGENCY If you would like to chat about your ideas over coffee and cake then give me a call on 01226 771000 or email heather@wilsondesignhouse.com
From concept to production of customer engagement spaces. We provide creative, cost effective, high performance solutions for Interior and Exhibition Stand Design. Dovetailed with careful project management, to ensure timely results.
Call us or connect with us for a no-obligation chat about your interior or exhibition project Mobile: Email:
07923 048 652 wayne@clarkeconcepts.co.uk
Website: www.clarkeconcepts.co.uk Linkedin: linkedin.com/in/clarkeconcepts
Does your marketing rely on the “lucky knickers” on the right day?
Grabbing attention isn’t always easy. Getting the right presence in front of your customers isn’t easy. It's no mean feat pulling off the number of touchpoints often needed to ensure prospects remember you and take action. By using physicality to gain traction, tactile-ness can be a validating point of leverage to help accelerate a customer journey. We’re not alone, in what we say, see our partners page for the holistic approach.
had-print.co.uk