Client Outreach Tip

By James (Jimmy) DeGroot, Jewelry Store Training Institute

Green Bay, WI--A great habit to get into, whatever CRM or Outreach software you have such as Clientbook, is to make notes in that customer’s profile of ideas for outreach. Any things that came up during the sales conversation are fair game. They DON’T have to be product related but they DO have to be customer specific.

For instance, if she likes cockapoos, if he likes Steely Dan, send them a YouTube video or physically mail something that will delight them.

Or, if you sold them an aquamarine from Madagascar and you have a video of David Artinian visiting the mine, send it to them. They’ll absolutely love it!

Your outreach can be product specific or not. In fact, I think it might even be more sincere and personal if it involves your conversation with them as you get to know them. And it’s SOO much better than sending them 10 percent off their next visit. That’s advertising. Don’t do that. Make it delightful.

So, after every customer, make notes to follow up with personal and relevant outreach that really lets them know that you listened and that you care. That’s a recipe for raving fans for life.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website JewelryStoreTraining.com. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at jim@jewelrystoretraining. com or call 920-492-1191.