FIVE Tips To Beat Last Year's Numbers

By James (Jimmy) DeGroot, Jewelry Store Training Institute

Green Bay, WI--On November 19, top sales and store trainer Jimmy DeGroot presented "How to Beat Last Year's Numbers" for a event presented by the Long Island Guild of the American Gem Society (AGS) International Guilds. This article allows you to watch the video with all the sales advice presented.

Jimmy discussed and explained five (5) tips on how to zero in on beating last year's Sales. He emphasized that these approaches may seem a bit basic but are often forgotten or not focused on and really work. He strongly suggested that not only should store owners watch the video- but so should store managers and sales team members.

Jimmy's Five Tips!

1) Having each sales team member make at least Five (5) Outreach Efforts Per Day to customers and prospects via their preferred method of communication. (See article at left or follow the URL below to watch the video.)

2) Making sure to GO for the Add-On Sale;

3) Having Great Sales Floor Awareness;

4) Using Turnovers among the sales team to keep the sale alive;

5) Awareness of Chain Store promotions and Pricing

Follow the URL below to Watch the 35-Minute Video Now and Share it with your team: https://news.centurionjewelry.com/videos/detail/video-five-tipsfromtrainer-jimmy-degroot-to-beat-last-years-holiday-sales

Free! New Co-Branded GIA Sales Assets

Carlsbad, CA—New GIA co-branded digital marketing materials for retailers are now available. A wide selection of free downloads for retailers includes videos, images, scales, and linkable graphics that can be embedded into a retailer’s website.

Also available are free training modules for retailers to educate sales staff about topics such as the Four C’s, and grading reports, and free videos designed to quickly explain a variety of topics including diamond origin and GIA’s research and education programs. Click here to access the dozens of free sales and marketing assets for retailers.

Separately, a variety of point-of-sale tools also are available for retailers to purchase from GIA’s store. These include loose diamond and colored gemstone display cases, counter displays about the Four C’s, birthstones, plus diamond sorting pads, other display materials, and special takeaway brochures and more.

Finally, retailers are invited to submit a request to list their location on the GIA Retailer Lookup or to update their current listing. A multi-store tool is available for jewelers with more than one location.

Easy Phone Sales Tips

Omaha, NE—It’s rarely a salesperson’s favorite task, but the telephone can be a handy tool for building sales. Image: morningagclips.com.

Sales trainer Mark Hunter, author of TheSalesHunter.com, offers a list of tips that salespeople can use to make their phone time more effective:

1. Your tone of voice matters more than you think. If your voice lacks enthusiasm, why should the customer show interest in your call (or your product)?

2. Use the customer’s name. Hunter suggests three times in the course of the call (if it sounds natural, not forced.)

4. Use descriptive words that paint a picture while you’re talking. (Luckily, that’s easy to do with all the beautiful jewelry in your store.)

5. If the phone call is important, stand up while you make it. It