Is Your Online Vs. Offline Experience Broken?

1. Your visuals and messaging are different

2. You're trying to make the in-store experience exactly the same as the virtual experience

3. Your in-store experience isn't as easy to navigate as your digital one. Sometimes, websites end up a lot more streamlined and intuitive than brick-and-mortar stores do, simply because of the nature of each experience.

Louisville, KY—We’ve all heard the terms “phygital,” “omnichannel,” “seamless,” and “hybrid” over and over. In an article for Retail Customer Experience, author Jesus Ramirez, vice president of strategy and innovation at Tall Wave, explains that customers want to feel like they're buying from the same brand and getting the same level of value, no matter which format they use. Top image: Mohamed Hassan for Pixabay.

In the article, titled “3 Signs Your Retail Hybrid Experience Is Broken And How To Fix It,” Ramirez identifies three key signs a retailer may need to improve cohesion between online and offline experiences. To summarize:

When you've done all that, your buyers are sure to feel the cohesion of your brand and all that it stands for no matter where they shop. And better yet, they'll be even more likely to keep coming back for more.

Address to full article: https://www. retailcustomerexperience.com/blogs/3-signs-your-retailhybrid-experience-is-broken-and-how-to-fix-it/