OPEX Digital Program 2025

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Thinking Globally, Acting Locally, Driving Economic Impact

Thursday, October23,2025

Pleaseusethisinteractiveprogram toviewtheschedule,paneldetails, and more.

AboutThisyear,theH-E-BSupplier DiversityTeamproudlypresents our15thannualand6th virtualOpportunityExchangeandExpo.

Aswecelebrate25yearsofourdepartment,theH-E-BSupplier DiversityOpportunityExchangeprovidesaplatformtoeducate local,small,anddiversesuppliersinterestedindoingbusiness withH-E-B.FromH-E-B’sQuesttoTexasBesttoTournamentof Champions,H-E-BSupplier Diversityfocusesoncommunityand supportingsuppliersinamultitudeofways.

OPEX providesaspacefor supplierstolearnaboutH-E-Band theprocessandrequirementsinbecomingavendor;while networkingwithcurrentH-E-Bdiversesuppliersandlearning frommembersoftheH-E-Bprocurementandglobalsourcing teams.

Signupheretojoinourmailinglisttoreceiveupdates.

Winell Herron

Winell Herron serves as the Sr. Vice President of Public Affairs, Diversity and Environmental affairs for H-E-B, leading strategy and initiatives across Texas. A native of Austin, Winell has made Houston her home for more than a decade. She began her H-E-B career in store operations and has held many positions including unit director, service team leader, director of workforce diversity, vice president of customer service, and group vice president of diversity and people development before her current position. Winell actively serves the community through her roles on numerous boards and is a strong advocate of organizations that support diversity and inclusion – especially in the areas of education, equity and empowerment.

James Harris

Crystal Royal Sonia Quirino Canales

Supplier Diversity Manager III

Sr. Director, Diversity & Inclusion and Supplier Diversity Diversity & Inclusion Manager

Alyse Gamble

SD/D&I Manager

Andrea De La Cruz

SD/D&I Manager II

Click here to go back to main menu. Agenda

9:00 – 9:10 A.M. Welcome

9:10 – 9:25 A.M.

Supplier Development & Supply Chain Sustainability 9:25 – 9:55 A.M. 9:55 – 10:00 A.M. 10:00 – 10:45 A.M.

25 Years of Supplier Diversity at H-E-B

The Family Table: Weaving Generations of Partnership with H-E-B Supplier Diversity Awards

Tariffs Reshaping Consumer Loyalty 10:45 A.M. – 11:40 A.M.

Click here to go back to main menu. Agenda

BDO: Funding the Future: Navigating Economic Impact 1:00 – 1:10 P.M. Crystal's Corner: Supplier Opportunities & Survey 11:40 A.M. – 12:20 P.M.

Partner Panel: Change Makers

12:20 P.M. - 1:00 P.M.

Supplier Development, Supply Chain Sustainability & 25 Years of Diversity in 2025

Sr. Director of Supplier Diversity and Diversity & Inclusion, H-E-B

Sr. President of Public Affairs, Diversity & Environmental Affairs, H-E-B

Tariffs Reshaping Consumer Loyalty

Qualitative

Featured Panelists

The Family Table: Weaving Generations Legacy in Business

Chad Wilson
Slaton Bakery
Brent & Juan Reaves
Smokey Johns BBQ
Miguel Garcia Julio's Corn Chips
Lakisha Jackson Growth & Partnerships Director, Firstline Brands

• To learn more about Firstline Brands, visit us at www.firstlinebrands.com [firstlinebrands.com] and Follow @firstlinebrands on Facebook, Instagram, andTiktok.

• FIRSTLINE BRANDS ON FACEBOOK [facebook.com]

• FIRSTLINE BRANDS ON TIKTOK [tiktok.com]

• FIRSTLINE BRANDS ON INSTAGRAM [instagram.com]

Featured Panelists

Supplier Diversity Changemakers: Champions for Small Business

Sylvia Everitt

H-E-B Drugstore Procurement

Benjamin Covarrubia

H-E-B Senior Business

Development Manager: Total Beauty Hair Care

Billy Gabriel

H-E-B Construction

Project Leader &

Supplier Diversity Champion

Funding For the Future: Navigating a New Economy Featured Panelists

Charles Woodin CEO, Geekdom

Kristie Narvaez

CDFI Ambassador & Vice President of Business Banking Relationship Manager, Bank of America

Andrew Nash Chief Operating Officer (COO), Dallas Fort Worth Business Council

About Supplier Diversity Awards

TheSupplieroftheYearAwardisawardedtoasupplierwho exemplifiesstrongcustomerrelationsandbusinessskills.The businessorrepresentativeofthissupplier possessesahigh professionalacumenandsolidreputationintheindustry. Theyadvocateforothersmallbusinessesbyproviding coaching,mentoringandbusinessopportunities.Additionally, theysupportandendorseH-E-Bandthesupplierdiversity efforts.

TheSupplierDiversityChampionAwardisgiventoa SupplierDiversityChampionwhohaseffectively supportedtheH-E-BSupplierDiversityeffortsbydriving spendwithLocal,SmallandDiversewithinH-E-B'sSupply Chain.

TheTaniqueEvansCommunityPartnerAward,formerly knownastheSupplierDiversityAdvocateAward,isgivento Individualswhohaveclearlydemonstratedpassion, leadership,andinnovationinworkingwithdiversesuppliers.

Be the Change

H-E-B was founded on the unwavering belief that Each and Every Person Counts. Through our Be the Change initiative, H-E-B pledges to do our part to advance equity and inclusion across our great state.

Be the Change builds upon our established Diversity and Inclusion framework driving us to be a better employer, retailer and community partner. To amplify diverse voices, we’re proudly sharing their stories and highlighting their products and services Click here to learn more about Be the Change

Helpful Resources & Links

Thankyousomuchforattending!

Pleaseseethefollowingresourcesformoreinformationonthecontentdiscussed throughouttheExpo.

H-E-B Resources:

•H-E-B Be the Change

•H-E-B Supplier Diversity

•H-E-B Quest for Texas Best

•H-E-B Tournament of Champions

•Business Incubators:

••Launch SA (Funded by Geekdom)

••SKU

••Chobani Incubator

••PepsiCo Nutrition Greenhouse Collaborative Accelerator

••Stacy’s Rise Project

••Naturally Austin Co-Packers:

•The Specialty Foods Association

•Texas A&M AgriLife Extension Resource

•The Association for Contract Packagers and Manufacturers

•Amigos Foods

•San Antonio Farms (Bay Valley)

•Humble House

•Simply Fresco

•Creative Food Works

•Consolidate Mills

•Griffin Laboratories

•Pick Your Co-Packer

•Uniquely Gourmet

SmallBusinessSaturday Resources:ScanorClickMe!

Questions?Emailsupplierdiversity@heb.com

Commercial Kitchens:

•Renting a Commercial Kitchen

•Link to the Kitchen Door

•Link to Culinary Incubator

•Link to Cooks Nook in Austin

•Link to Wingman Kitchens in Austin

•Link to PREP Kitchens in Austin

•Link to Capital Kitchens in Austin

•Link to Alamo Kitchens in San Antonio

•Link to The Green Cart in Austin

•Link to Ghostline Kitchens in Austin

Consumer Packaged Goods (CPG) Insurance:

•BDI Insurance

•Contact insurance and liability expert Melissa Elizondo melizondo@bdi-insurance.com for more information on general commercial insurance services.

Construction & Logistics:

•SPAWGlass

•Robinson General Contractors

•PermitUS Now

•Joeris

•Noble

•Parkway Systems

Additional Resources:

•PeopleFund

•LiftFund

•Apply for Certifications: South Central Texas Regional Certification Agency (SCTRCA)

•Innovation and Entrepreneurship Catalogue

•Governor’s Small Business Handbook

•Texas Business Licenses & Permits Guide

•Governors Small Business Resource Portal

•Portal

Accredited Laboratories & QA Resources:

•Food Safety Net Services

•Merieux NutriSciences

•H-E-B Manufacturing Academy of Excellence (MAE)

•The Global Markets Program

•FDA Requirements for Food Business

•99 Designs (Package Design)

Business Development Organizations (BDOs)

•Maestro Entrepreneur Center

•Go Texan

•Geekdom

•Dallas Fort Worth MBDA Business Center

•Dallas Fort Worth Business Council

•SBDC Gulf Coast

•HMSDC

•Small Business Administration (SBA)

•Greater Houston Women’s Chamber of Commerce (GHWCC)

•Greater Houston LGBTQ+ Chamber of Commerce

•Greater Houston Asian Chamber of Commerce

•WBC Southwest

•U.S. Small Business Administration

•McLane Global Logistics

•Dallas Fort Worth MBDA Business Center

•Texas State University Small Business Development Center

•Economic Growth Business Incubator (EGBI)

•City of Austin Economic Development Department

•Dallas / Fort Worth District Office

•El Paso District Office

•Harlingen District Office

•Houston District Office

•Lubbock District Office

•San Antonio District Office

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