Dear reader,
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WHO WE ARE
Welcome to our creative world of graphics design, marketing, printing and digital technology that beautifully ignites when converged altogether at Impressions, leaving you renewed, vibrant and re-energised along with your brand.
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We understand your need to stay relevant, competitive and productive and therefore tailor all our services to ensure your successful growth. Our growth, expertise and trusted reputation over the past 20 years, is testimony to success. We have succeeded in using creativity and technology to transform the local marketing and advertising landscape. From embroidery, screen printing, flags and banners, expo booth facilities, promotional novelties, digital billboards, signage and digital advertising – we grow and reignite your brand! Our cutting-edge equipment is incomparable locally and allows us to deliver quality products and services using next generation digital platforms. Impressions is a certified member of Specialty Graphic Imagining Association of America which provides us the opportunity to keep up to date with the latest printing, media and advertising technologies in order to offer the best to our customers. Our reputation is based on quality, efficiency and reliability. Our 100 percent Guyanese operation has the technology to develop and deliver large production right here in Guyana and in a short turn around period. Come visit us. Let’s help you grow or reignite your brand? Sincerely,
...... ................. . ...... ................................ Patrick atrick Sukhlal (Nea (Neal) Chief Executive Officer
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Our Reignite Team
WHAT WE DO
Advertising Creatives Screen Printing & Embroidery Promotional Novelties Billboard & Signage Led Digital Billboards
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Flag Printing Expo Facilities
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Mobile Executive Booth Display Stands Event Branding Engraving Shade Systems
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Our Reignite
Ann-Marie Hansraj
Badrinauth
Mr. English
Andrew Sukhlal
Zameer
Debbie Persaud
Richard
Sheron Archer
Mc Donald
Narendra
Akeeda Whaul
Orin
Mr. Singh
Ms. Sharda Sukhlal
Shiv
Sattie
nite Team
Mr. Patrick Sukhlal
Anil
Shane Hubbard
Nicholas
Kevin
Angenie Abel
Farhad
Tiana Pooran
Christopher
Daniel Lall
Ganesh
Randolph
Iman Cameron
Samaroo
Mark Persaud
Philander
Jim
ADVERTISING CREATIVES Impressions is Guyana’s only one-stop creative production company. Here is where all the unique, original creative artwork and graphic designs originate. Our graphics and creative team is the most experienced and vibrant. We conceptualise ideas and transform them into logos, headlines, taglines, creative artwork for fliers and posters, books, banners, billboards, point of sale; graphic designs for indoor and outdoor signage, displays and the full creatives for marketing campaigns.
We have produced all the creative designs and attractive centre pieces using 3-dimentional and or digital designs for national events in Guyana including GuyExpo, Building Expo, Mining Expo, Green Expo, Guyana Festival, 50th Jubilee celebration events, among others. Our creative department is in close proximity to our printers which ensures the highest print quality and efficiency.
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SCREEN PRINTING Be Visible. Show your presence with simple, easy branding! More and more screen-printing is proving to be a very successful means of visibility, uniformity and branding. Our screen printing technology provides high quality, long lasting, bright and vibrant print that does not miss the eye. Our screen-printing repertoire includes bags, umbrellas, bandanas, pens, caps and other memorabilia; simple opportunities for visibility and swift marketing of your product or brand that also helps stimulate customer loyalty. Our products can be customized to suit your needs, event, theme or style.
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EMBROIDERY Simple but conspicuous! We create and sew logos and other fine art that require careful attention, consistency and quality for projection and visibility. Embroidery is a sure and effective means of projecting one’s brand and identity. Share your successful brand! Whether you’re part of the corporate world, a club, an NGO, a religious group, or you simply want to ensure that your identity stands out, we have the know-how and ability to let you shine!
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Finalists: Iman Jaisingh, Ariella Basdeo & Rafieya Husain
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PROMOTIONAL NOVELTIES Brand in the hand! We have an extensive catalogue of items that we print and supply to ensure your brand is in the hands and homes of those who matter most. Win your name into every home or office: a cup in the kitchen, a clock on the wall, a key ring in the car, a pen, a wallet, a diary, an umbrella; with us your possibilities are endless! Satisfy the needs of your customers and potential customers with a simple novelty that helps them to know and feel your brand.
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Novelties can be customised to meet your individual needs and are an inexpensive way to show you care. We personalize your promotional products to fulfill the need for recognition, belonging and gratitude. Who doesn’t feel special to receive a token? Impressions helps you make the most of this market opportunity by offering outstanding print quality across a broad range of products and the versatility to print short-run, customized pieces easily and at high-volume quantities.
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Finalist: Ariella Basdeo 10
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SIGNS, BANNERS, BILLBOARDS Easy brand recognition. Prompted by rising demand for faster turnarounds and shorter runs, Impressions has adopted web-to-print technology that enables on-demand service for marketing collateral printed on various materials including regular vinyl, reflexive vinyl, aluminium and metal. Our clear and innovative signage range from billboards, 3D signs, banners, display booths, vehicle wraps; all designed to effectively improve your marketing, sales and production efforts by creating greater opportunities for your business and promoting or maintaining your strong image. With our signage production, your brand has a sure impact. We create, develop, produce and install signage. We stock a range of display screens and banner stands for the easy, modern and sophisticated look. Come take your pick!
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Reach
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Indoor Signage Signage is effective and far reaching with limitless opportunities. We produce point of sale displays and conspicuous indoor signs which are very effective for brand presence and visibility. These large format prints are an essential element in any company, corporation, financial
institution, retailer or wholesaler’s brand marketing strategy. With Impressions’ digital screen printing capability and creativity, we ensure your presence is felt where it matters! Outdoor Signage Our outdoor signage applications are designed to grow and re-ignite your brand using technology that
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is designed for high visibility and flexibility. Billboards, banners, signs are our forte! We pride ourselves as the experts with the latest technology in this regard, printing flexible signage with solvent and UV inks that stand up against the weather with durability and fade resistance.
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LED OUTDOOR SCREENS As an emerging media system, LED video billboards offer greater flexibility than conventional billboards could ever provide. Characteristics: • Clear imagery • high resolution LEDS, • high-tech electronic outdoor display medium • full colour • full screen • animated display • High frequency ad placement • Affordable advertising cost
These digital billboards provide a loop of quick continuous messages or videos which are very effective and easy to read and understand. Current locations • Sheriff and David Streets • Buddy’s – Sheriff Street • Vlissengen Road and Rupert Craig Highway • North Road and Orange Walk • Regent and Hinck Streets, • DSL turn E.B.D. Public road • NCC Homestretch Avenue • Passport Office Woolford Ave & Camp Street • Vlissengen Road and Hadfield Street (Cuffy square) • Brickdam & High Streets (opp Parliament bldg) • Camp and Church Streets
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Digital Indoor Signage is now the most tech savvy means of advertising in first world countries. This technology takes advertising to another level and maximizes the use of technology to meet consumers’ taste with new, exciting and effective trends, which are evolving so quickly forcing businesses to relook at the way they do business, especially when it comes to interacting with their customers. Our indoor digital advertising screens are powered by WiFi offering real-time online news catering for today’s fast-pace world while capturing your advertising message. This simple, yet sophisticated electronic infrastructure allows communication messages to be fed through a network of more than 30 screens simultaneously reaching a wide-based audience. The stand-alone indoor advertising equipment has a flat base that rises 5 feet high and has an area of 55 inches advertising space for animated or text graphic in electronic form. This solution comprising a string of looped ads is ideally suited for information and entertainment purposes and is a very effective advertising medium. Some of our current locations are: • GTT locations • Buddy’s Gym • Ministry of Housing • Buddy’s Pool Hall • Ogle International Airport • Roraima Executive Lounge, CJIA • Royal Castle, Sheriff Street • Royal Castle, Hinck Street • Survival supermarket Sheriff Street & Vlissengen Road • Guyana Water Inc • Ministry of Culture, Youth and Sport • Ministry of Natural Resource and the Environment • Ministry of Tourism, Industry and Commerce • The International Conference Centre • Steve’s Service Station • Impressions
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FLAGS / FABRIC PRINTING Fly your brand high for greater awareness. Flags and wind jammers are ideal for event branding and serve as prominent brand material. Feather flags and wind jammers are very visible at most events. Large companies see this as a very effective branding item. At Impressions we produce these feather flags on mesh vinyl and other materials at very affordable prices. The flags are complete with poles for mounting.
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Impressions is the only company in the Caribbean to offer this flag-printing technology. This technology also has the capacity to print on medium materials such as plastic cards, paper, or fabric, photographic prints, ID cards, T-shirts, banners, table covers, sportswear and other customised materials.
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EXPO FACILITIES Expositions go a far way in creating awareness. To help you remain competitive and meet new business partners, we have a state-of-the-art Expo booth system. A facility comprising high quality aluminum and plastic sheeting units ideally suited for hosting any outdoor or indoor activity. It is flexible and can be custom built to suit any event. A neat and professional look goes well for your image!
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Features: Very cost effective Eliminates downtime and storage requirement Stimulates creative marketing activities (designing, branding) Timely Installation Hassle-free event venue User-friendly Enormous space. Each tent/booth comprises a 10ft x 10ft display area. No centre poll affords 100% use of display area and 100% visibility High strength Aluminum frames/structure Durable plastic sheeting Durable overhead plastic tent No special assembly requirement. Can be constructed on any base, for both indoor and outdoor activities Flexible
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MOBILE EXECUTIVE BOOTH Our new hallmark facility is our mobile executive booth. This, as the name suggests, is a customized complete single unit with an executive look which businesses and organisations use for mobile fairs, outdoor information centre, GuyExpo, Berbice Expo, Linden Town Week, other trade fairs and local exhibitions.
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This is a unique but flexible on-demand unit that is custom built 20 feet x 8 feet and can be had on flexible rental terms from hours to days, weeks or months. With this service we ensure that our clients are better able to align this workspace to their actual business needs, whether it’s to facilitate information sharing, a display booth, an executive suite at a trade fair or exhibition anywhere in Guyana. We take care of getting this unit to the location and fully set up. This executive type mobile booth is prefabricated and equipped with contemporary office furnishing, an executive booth/office, air conditioning units, self-generated power, electrical panels, LED screens, and product display units as necessary.
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DISPLAY STANDS Easy set up display units: Choose from our wide range of easy set up display modules from standees to collapsible kiosk or racks. Mark your presence and maximize every brand opportunity in a very simple, easy, yet dominant and sophisticated way whether indoor or outdoor.
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Portable display types include: Banner Stands Outdoor displays Table throws & runners Collapsible pop-up style displays Folding display panels Literature racks Signs and stands Display counters Display lighting Portable shipping cases
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Finalist Ariella Basdeo
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EVENT BRANDING We are the branding experts! We have the expertise, the know-how, the facilities and equipment - all it takes to effectively plan, organise and brand your event to make it the best ever. So whether it’s the launch of your new product or publication, a promotion or campaign, an exhibition or sporting event, a reception or media affair, our branding leaves a lasting impression. We treat branding with paramount importance - the opportunity to distinguish your name, product brand, image and recognition.
Branding can be customised for maximum mileage based on your requirements. We brag of our modern production facilities and equipment including our bucket truck to ensure the best branding ever! . • • • •
Features: Concept design Creatives Production Installation
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ENGRAVING LASER ENGRAVING/CORPORATE NOVELTIES Corporate Guyana represents a large portion of our customer base. To ensure their customers and staff feel specially recognised and rewarded, Impressions offers digitally printed and engraved glass and crystal novelties. Choose from a variety of glass or crystal desk organisers, plaques, mugs, all great choices for accolades whether to reward your staff for their outstanding performance or to renew the value of your service to your loyal customers. YG"JCXG"VJG
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Finalist: Rafieya Husain
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WE’VE GOT YOU COVERED! With our Shade Systems TENTS AND UMBRELLAS PRINTING Our latest technology offers the production systems - the only company in Guyana to from tents to awnings, umbrellas, all types of type of customised shading and covers. You branded too!
of a complete line of shade offer such products ranging vehicle covers, and really any say it, we can do it. Yep and
These shade systems are designed to give you maximum visibility for your brand: printed on heavy duty vinyl for durability and to withstand harsh weather conditions. YG"JCXG"VJG
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Customised umbrellas and awnings are ideal for restaurants, shops and outdoor settings. Our tents and shade systems are perfect for rental companies to easily replenish outdated stock. These too can be branded or unbranded in shapes and sizes to meet your unique needs. Tell us what you want and leave it up to us!
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What Benefits Can Come to the Organization From Employees Wearing Uniforms?
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from a one-piece protective suit to a button-down shirt with the company’s logo embroidered on the pocket. Uniforms provide benefits for employees and the company to consider when deciding if uniforms are right for your business.
Uniforms bring to mind workers like police officers, firefighters and factory workers, but company uniforms work in almost any work setting, including offices. Uniforms are available in different forms impressionsgy@live.com
Consistent Appearance When employees all wear a uniform it creates a unified image for the company. The staff is easily identifiable, a key factor for a retail situation where customers want to know who works there when they 29
need assistance. Uniforms create a professional appearance and an expectation by customers and clients. Uniforms also help create a sense of unity among employees. Advertising Uniforms give your company more exposure, especially when the logo is on the shirt. Employees who stop at the store after work or wear the uniform to their children’s events after work create walking advertisements for the company. Over time, the uniforms become part of the
company’s branding. Local residents begin easily identifying the uniform and associating it with your company. The attire could draw in new clients or remind existing customers to buy more products or services from you.
its products, and they help to brand the company by distinguishing it from the competition. Consistency in employee appearance can create a positive impression on the customer and contribute to projecting the corporate image.
Uniforms for Corporate Branding Asking employees to wear distinctive uniforms in the colors associated with the company can go a long way in establishing an impression in the mind of the consumer. Uniforms identify workers as individuals who are associated with a company and
Dress Issues Most work places set a dress code for employees that specify the type of clothing not allowed. If your dress code isn’t very specific or if you don’t enforce it, you may end up with employees pushing the limits
and wearing inappropriate clothing. You also risk employees feeling the pressure to dress in high-end brands or to keep up with fashion trends to compete with fellow coworkers. Employees may use dress as a social status within the company. Uniforms make writing a dress code simple because you only need to specify how the uniforms are to be worn. You won’t face as many dress code violations with the uniforms. Employees may feel relieved that they don’t have to spend lots of money on a fashionable, competitive wardrobe.
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The Power of Promotional Products for Brand Recognition
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Now that advertising on the internet provides such great detail on tracking the results of advertising, it is important to show that promotional products and branded gifts have a positive effect on your brand and sales. The British Promotional Merchandise Association (BPMA) has conducted several surveys and done research impressionsgy@live.com
that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales. In addition to brand awareness and better sales, this form of advertising yields a better return on investment. When it comes to how long a promotional product is kept, mugs were reported to be kept longer than any other promotional item. 31
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Promotional products have been a popular choice for building brand recognition during marketing campaigns for many years.
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When it comes to longevity, a good portion of them – 87% – said they kept a promotional item for longer than a year and 30% keep promotional products up to 4 years. Of course, the longer a promotional product is kept, the more impressions it makes on the recipient and anyone else that sees the recipient using said promotional product.
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The impact of these products on recipients is great. They can recall the specific type of product received and also remember the brand name or name of the company for a long time after receiving it. In fact, over 94% of those who participated in the research study said that they do not forget the advertiser or the product advertised.
Promotional Products Change Buyer Habits One of the more staggering statistics on branded promotional products uncovered is on how they can change buyer habits. Many consumers are willing to switch their brand in order to receive a free promotional gift! Consumers are much more likely to keep free branded items than they were several years ago. When asked about re-gifting promotional products, some even said 32
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they would give away a promotional product they received to someone else as a gift. One of the main reasons that consumers keep promotional gifts is because they find them useful. In whatever way you decide to use promotional products in your advertising campaign, they will certainly likely help you build brand awareness and increase sales for your company. Website: www.brandwatch.com www.impressionsgy.com
Build your brand with signage. With our expertise in digital signage and displays, we ensure your presence is felt where it matters Outdoor advertising can range from posters or signs in a park, at a rally event, on a bus-stop bench, on the outside of a bus and around an airport or transit system to the familiar towering billboards along highways and walkways. It can even be a sign you put on the side of your vehicle which will serve as a moving billboard.
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Billboards and other outdoor ads are especially effective on capturing attention, reach busy people, change attitudes and convey important new messages. Posting large billboards can be an affordable way to reach people where they spend a lot of time: in cars, buses and other means of transit. Unlike many other mediums, billboards are “on the air” 24/7. In media terms, billboards have a high level of frequency and reach.
effective in media-testing of billboard advertising. Bold blue, red, green or gold are among the best colors for outdoor signs and ads. Placement. Billboards can also be targeted to reach a particular audience at a selected location. You can display billboards over a long stretch of highway, free from cluttered competing media and messages. Or, it can be near a busy area trafficked by a specific target audience. Ads near a school can reach students and also parents. The same ad can also reach middle-aged women who may be suffering from post-abortion issues and realize she is not alone. Targeting your audience Billboards are an ideal medium to target a particular audience at a particular location. For example, if you
Style - what works best? A billboard is more like a sign than an ad, so short, simple and clear works best and “less is more” - especially in today’s saturated communications environment. Clear, uncluttered designs; short, simple messages on a white background; and bright, bold colors have proven to be highly
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wanted to reach young people, you could purchase billboards near schools. Since messages impact everyone in one way or another, you may want to select a busy intersection or highway. Ads near a school can also reach parents who may not realize their kids are at risk of coercion, or a parent who may be suffering from post-abortion issues and realize she is not alone. You can place billboard ads near busy bus stops or near airports, or along highly trafficked areas where travelers have time to really think about the message. If you plan ahead, you can reserve the best locations. In some very competitive or highly popular and well-trafficked areas. Source: http://www.theunchoice.com
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LED Billboards: Outdoor Advertising in the Video Age
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The Growth of LED As an emerging media system, LED video billboards offer a greater flexibility of use than conventional billboards could ever provide. With high brightness, high resolution LEDS, the conventional billboard has been transformed into the perfect high-tech electronic outdoor display medium. Not only are electronic billboards full color and large format, but they also have many distinct advantages including displaying animation and in effect showing specialized television commercials outdoors. The electronic signs also act as a multiple message provider, where one sign can show a loop of continuous messages. As for changing a sign message, it’s as easy as clicking with a mouse
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button, rather than sending a crew to pull down and replace a billboard message.
(multiple signs as a network system) is just beginning to emerge as a viable outdoor advertising format.
One of the best features of these electronic signs is that it has evolved into a citywide or regional displayadvertising network. Here, a series of connected video screens provide everything from a broad-based advertising presence (sign messages on continuous video loops) to a very tightly controlled demographicspecific display tailored to week morning commutes or mid-afternoon shoppers (depending on sign locations) or special weekend sales announcements.
In its first and most expensive application, LED video billboards appeared as sign components to Times Square and Las Vegas spectaculars. In Times Square you can turn in any direction and come face-to-face with three or four LED video spectaculars all at once. Most prominent is the front (its north face) of One Times Square which is filled up with LED video billboards as are many of its surrounding Times Square buildings with equally overwhelming LED displays including NASDAQ (Smartvision), ABC NEWS (Multimedia, Rancho Cordova, California) or Lehman Brothers (Daktronics - Brookings, South Dakota).
To date, LED video billboards have matured into two specific applications of use (spectaculars and roadside displays) and its third application
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Source: http://www.signindustry.com
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Certificate of Appreciation in recognition of the company’s contribution to Guyana’s 50th Independence Anniversary
Award for Health Campaign 2011
Certificate of Appreciation in recognition of support to the Canada-Guyana Medical Partnership Colation 2015
Rotaract Georgetown Certificate of Appreciation
Nominated for the Georgetown Chamber of Commerce & Industry Award 2013 for innovation in advertising
2011 - to present Crown Street Queenstown Georgetown Georgetown Chamber of Commerce & Industry Award 2014 for innovation in advertising
Nominated for the Georgetown Chamber of Commerce & Industry Award 2012
Manufacturing & Fabrication Facility Eccles Industrial Site, E.B.D.
2006 - 2011 Forshaw, Street Queenstown Georgetown
Georgetown Chamber of Commerce & Industry Award for innovation in advertising
1999 - 2006 Prashad Nagar, Georgetown
149 Crown Street, Queenstown, Georgetown, Guyana. • Tel 592-227-7757 • 592-227-7752 • 592-231-9231 • impressionsgy@live.com • www.impressionsgy.com Impressions Branding
1996 - 1999 La Jalousie (W.C.D)