Blue Water to sponsor Big Man Cricket

Bridgetown, Barbados -

With Blue Waters set to expand its presence in Barbados,the Caribbean’s premier water brand has now partnered with the Cricket WestIndiesMasters Association (CWIMA), becominganofficialsponsor oftheBigManCricketOver 60sCaribbeanCup.

The cricket tournament, which is currently ongoing, sees six teams vying for the cup-England, Australia, West Indies, USA, Invitational XI, and a RestoftheWorldteam.

Atlantic Marketing Company Limited is the local distributor for Blue Waters,andGroup M a r k e t i n g a n d Communications Manager, Kobie Broomes, says the public will be seeing much more of the brand across Barbados as it supports various school-based initiatives, charitable causes andsportingactivities.

“The Blue Waters brand is built on supporting active and healthy lifestyles A number of plans are being developed to further align the product with initiatives that support healthy lifestyles and encourage citizens to get moving. The partnership with CWIMAis therefore just the first in a number of initiatives with whichtheBlueWatersbrand will be associated in the coming months,” Broomes explained.

Inhisbriefremarksatthe recently held press conference at Kensington Oval to launch the cricket masters tournament, Broomes said, “What goes handinhandwithwaterand the products that we carry, more than sporting activity As a company, we want everyone to enjoy our products and also to stay fit, so this was a natural fit for theorganisation.Wearevery (Continuedonpage21)