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yle # li fe # s ha re # fo o d iez #
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The effects of influencer culture
the effects of influencer culture
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“On the of the ca the shad the t
—Pla
e walls ave. Only dows are truth�
ato
Influencer
noun
in·f lu·e nc·e r | \ ˈin-ˌflü-ən(t)-ser
(1)
One who exerts influence: a person who inspires or guides the actions of others.
(2)
A person who is able to generate interest on something by posting it on their social media.
What medians do they use?
#Blogs #Podcasts #Social Media #Youtube
the effects of influencer culture
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#mega #macro #micro #nano
the tiers ·+1mil followers ·very informed & diverse in craft ·excellent marketing person
·+40,000-1mil followers ·very informed in their craft ·good asset bigger marketing
·+1,000-40,000 followers ·nieche specialty ·good asset for specific brands
·>1,000 followers ·super nieche specialty ·good asset for highly specific brands
the effects of influencer culture
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got income? Most influencers don’t rely on a single income stream to earn money from their blog or social media account. Instead, they combine a few approaches to make a solid living. Influencers work incredibly hard to maximizing their earnings potential, ensuring their blog, Youtube channel, or social media accounts are of the highest quality in order to keep interest (and hopefully, income) high.
ways they can get paid: tours
sponsors
Travel influencers are also hosting
Beyond the display ad sits sponsored
their own events and tours. Many have
posts and brand campaigns. With these,
followers who are eager to get to know
brands ask the influencer to promote
them in real life and jump at the chance
their product directly in exchange
to visit a new destination and meet their
for compensation.
favourite influencers in person. courses Creating their own products are another way some influencers make money. With courses, the blogger usually provides the buyer with educational materials and direct access to them or another person with expertise in that area.
codes An influencer recommends a product or service and is financially compensated when someone makes a purchase using the influencer’s link. ads Influencers also have the ability to earn money passively through display advertising. Typically, bloggers sign up with a third-party provider network (Mediavine or AdThrive are popular with travel bloggers). Then, all they have to do is place the code in the right areas of the site, and the provider does the rest.
the effects of influencer culture
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marketing & influencers Remember when marketers turned to big celebrities for product endorsements? Well, influencer marketing is the digital version of that, except celebrities in this case are social media users or bloggers with big followings. A business or a marketing company teams up with someone on social media to promote their business or product. The social media user or blogger is called an “influencer� because they have a particularly big audience in a specific niche and have the power to sway decision-making. The influencer then collaborates with a company or marketing firm to promote a product on a specific social or specific online channel.
“ They’re oh so damn good at making them think I’m their friend. They’re like the ‘cool’ friend I f*cking wish I was.”
the effects of influencer culture
— Mel Castillo
6-7
Digital fomo in 3 steps
(1) (2)
Check notifications
Look at other posts while your at it. Look at memes, look at your racist family member’s Facebook posts, look at your ex’s instagram, swipe right to get lucky, share a Spotify playlist to someone who doesn’t care about you, compare yourself to your more successful friends or people you personally don’t know, youtube a workout/diet plan, question your sex appeal, & maybe even put the phone down....
(3)
Repeat... Forever
the effects of influencer culture
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“Snapchat Dysmorphia”
With apps like snapshat, instagram,facetune, and so many more, something as innocent as a hue shift, making your eyes bigger or cute dog ears on a selfie can take on a new form of dysmorphia.
or the reality?”
correct, the image
“Are you trying to
From dog ears to plastic surgery
the effects of influencer culture
Dr. Tijion Esho, a British physician known for performing cosmetic procedures, coined the term Snapchat dysmorphia after becoming aware that an increasing number of patients were bringing heavilyedited selfies. Dysmorphic disorder, is a common affliction, affecting roughly equal distribution amongst both men & women. Potentially people come to plastic surgeons to look like the filtered version of themselves to achieve a look they saw of themselves via filter. information gathered from: https://www.physio-pedia.com/ thelexingtononline.com theguardian.com
10-11
“A lot of people say looking at themselves in the mirror probably makes them feel insecure, but imagine scanning through 200 pictures a day...� the effects of influencer culture
12-13
US teen & young adult suicide rates are highest on record among the ages 14-24, per 100,000 people
14
1994 13.6
12
10
2007 9.5
2017 14.5
social media & mental illness It’s unclear how much of a role social media plays in suicides, but a study earlier this year tied social media use with increased anxiety in young adults. For already vulnerable adolescents, technology can provide a forum for more trauma, worsening conflict or isolation. Further, having easy access to information on the internet about how to engage in self-harm can be dangerous for teens with mental health concerns. “The increases in suicide rates are unlikely to be due to any single factor,” said Dr. Thomas Simon, a suicide prevention expert at the CDC, adding
2010
that substance abuse history, legal
the rising polularity
problems, or exposure to another
of social media
person’s suicidal behavior all raise the risk for suicide. information gathered from: nbcnews.com vox.com
the effects of influencer culture
14-15
The Fut
Social media apps are
to promote wellness & browse the feed.
However, the algorith
of what you want to s users choice to step
ture:
e creating extentions
& mindful ways to
hm is simply a mirror
see. It’s ultimately the back.
the effects of influencer culture
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“Narcissu to find t image d return h
—Mason
us weeps that his does not his love.�
n Cooley
References Hill Jay, How Social Media Is Making You Feel Bad about Yourself Every Day, https:// www.lifehack.org/ Walton G. Alice, 6 Ways Social Media Affects Our Mental Health, Jun 30, 2017,12:59pm EDT, https://www.forbes.com/ Hunt Elle, Faking it: how selfie dysmorphia is driving people to seek surgery, Wed 23 Jan 2019 01.00 EST, https://www.theguardian.com/ Adkins Alyce, How Social Media Contributes to Body Dysmorphic Behavior, May 9, 2018, https://www.thelexingtonline.com/ Adler R. John, Muacevic Alexander, Is “Snapchat Dysmorphia” a Real Issue? https:// www.ncbi.nlm.nih.gov/ Kelly M. Samantha, Plastic surgery inspired by filters and photo editing apps isn’t going away, February 10, 2020, https://www.cnn.com/ Fasteneu Jelle, Under the Influence: The Power of Social Media Influencers, March 6 2018, https://medium.com/ Heck Dalene & Reed Catherine, How Do Influencers Make Money? January 22 2020, https://hmi.marketing/ Foster Jeff, Why Influencer Marketing is Creating Huge Returns for Businesses, https://www.convinceandconvert.com/ Chuck Elizabeth, Is Social Media Contributing to Rising Teen Suicide Rate? October 22 2017, https://www.nbcnews.com/ Luxton D. David, June D Jennifer, Fairwell M Johnathan, Social Media and Suicide: A Public Health Perspective, May 2012, https://www.ncbi.nlm.nih.gov/ Doupnik Stephanie, I treat teens who attempted suicide. Here’s what they told me, November 6 2019, https://www.vox.com/
Designer: Gwynette Oller Typefaces Used: Brandon Grotesque & Neue Matana Course: Visual Systems 1 Intructor: John Nettleton
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