Table of Contents
Goodwill Overview
Executive Summary
Mission
Operations
Impact
Call to Action
ALICE HOUSEHOLDS
Many in our community are working but still struggling to afford basic needs.
Known as ALICE—Asset-Limited, Income-Constrained, Employed— these individuals face daily challenges.
Goodwill supports ALICE by helping remove barriers and build lasting selfsufficiency. of households living below the federal poverty line, in poverty.
16.96%
30.47% of households are ALICE.
Board of Directors
Kim Bockius-Suwyn Chair | Enriched Business Strategies, LLC.
Patrick O'Neil Vice Chair | Bank of America
Nancy DeVetter Secretary | DeVetter Law Group
Chad Wiggins Treasurer | Synovus Bank, Statesboro
Ivy Council Immediate Past Chair | Retired, Citi Trends, Inc.
Jason Marshall President & CEO | Goodwill Southeast Georgia
Anna Chafin Regional Industry Support Enterprise
Stuart Clifford Retired, CitiTrends, Inc.
Leon Davenport Thunderbolt Consultants, LLC.
Kendria Lee Georgia Southern University
Melanie Marks Bouhan Falligant
Diana Morrison Advertising Specialty Services
Jason Moschner Byrd Cookie Co.
Dr. Tom Jones President Emeritus, Armstrong Atlantic State University
Executive Summary: Momentum for Good Executive Summary
President & CEO
Mission
At Goodwill Southeast Georgia, our purpose remains clear: to transform lives and strengthen our communities through the power of work. With a focused effort on imagining the possibilities to serve in new and innovative ways, this strategic plan is the blueprint for our next chapter – helping those we serve find a job, move to a better job and then establish a career on their journey to self-sufficiency.
We transform lives through education, skills training, and employment opportunities, empowering individuals to reach their highest potential.
Values Integrity Accountability Empowerment Service Teamwork
Through this plan, Goodwill will elevate our mission, accelerate our operations, and deepen impact within the communities we serve. For over sixty years, we have helped thousands of people, provided solutions that many could not find on their own, forged critical community partnerships, and operated successful business programs which provide income for investments in our communities, but we can and will do more.
This plan is built around three strategic goals:
• Mission: We will deepen our impact by meeting people where they are—expanding access to innovative, community-based programs and creating collaborative hubs supporting education, training, and career advancement. These efforts will drive economic mobility, self-sufficiency, and lasting change across our region.
• Operations: To sustain and scale our mission, we will grow and diversify our social enterprise. Through new business lines, improved safety and operational excellence, and enhanced donation strategies, we will build a more resilient and responsive organization to generate funds for future mission strategies.
• Impact: We will tell our story boldly—through data, partnerships, and authentic voices. By measuring and communicating our results, we will strengthen trust, grow support, and lead as a catalyst for social good.
This is more than a plan, it’s a collective commitment. Every initiative, every goal, and every metric is designed to help turn vision into action and possibilities into realities.
As we move forward together, we invite you to bring your creativity, passion and energy to the table.
Let’s move forward together.
Jason Marshall
Goodwill Southeast Georgia
Kim Bockius-Suwyn Chair | Enriched Business Strategies, LLC.
Mission Transforming Lives and the Communities We Serve Through Mission Outcomes
Strategic Objectives
As a community convener, establish an Opportunity Campus and service access hubs to unite cross-sector partners and deliver vital programs that elevate individual self-sufficiency.
Expand our mission reach by delivering innovative and accessible program pathways tailored to the needs of individuals across our territory.
Elevate individuals’ economic mobility by connecting them to training and credentialing opportunities that lead to a job, a better job, and long-term careers, meeting the evolving needs of the communities we serve.
Critical Success Factors
1.Open service access hubs to provide collaborative accessible services
2.Transform our service strategy to connect individuals to a job, a better job, and a career
3.Sustainable funding and operational models
4.Alignment partnerships and programs with high-demand career pathways
Key Performance Indicators
1.Number of Services Provided
2.Number of Persons Served
A. New Enrollment
B. Continue Enrollment
3. Number of Persons Placed and Average starting wage
4. Number of Credentials Earned
5. Number of Training Hours
6. Direct Support Services Spend
Operations
Accelerating sustainable growth through the expansion and diversification of our social enterprise.
Strategic Objectives
Expand and diversify business activities and revenue streams, while actively addressing market risk factors.
Drive sustainable growth by fostering a culture of performance excellence and ensuring the highest safety standards across all operations.
Enhance donation acquisition efforts by leveraging new channels and partnerships to increase mission impact.
Critical Success Factors
1.Culture of Safety and performance excellence realized in all operations
2.Realize sustainable budgets that support strategic plan priorities year-over-year.
3.Launch new business lines and expansion into underserved markets
4.Diversify revenue streams across retail, manufacturing, and business services
5.Accelerate Strategic community partnerships for donation acquistion
Key Performance Indicators
1.Organizational revenue and expense (ER)
2.Net Contribution
3.Net mission spend
4.Reduction in accidents, incidents, and medical/lost time incurred costs
5.Donors per household
6.Average donor value
7.Revenue per household
8.Number of donation engagement activities
Impact
Expand and enhance our reputation as a catalyst for community and mission impact.
Strategic Objectives
Communicate our impact through authentic storytelling that builds trust and fosters meaningful engagement.
Deepen our connections with community stakeholders to drive lasting impact, empower local initiatives, and reinforce our reputation as a leader in social good.
Leverage data and shared metrics to measure, demonstrate, and amplify the collective impact of our mission-driven collaborations.
Critical Success Factors
1.Transparent reporting of outcomes and impacts
2.Enhanced storytelling to support brand credibility and trust
3.Increase positive and neutral Earned Media Sentiment rate
4.Committed bank of trusted voices to advocate for Goodwill in our shared communities
5.Empowerment of grassroots initiatives aligned with mission
Key Performance Indicators
1.Net promoter score
2.Engagement rate
3.Share of Voice
4.Earned Media
5.Stakeholder Engagement (intentional)
TAKE ACTION.
It’s time to turn words into action as we collectively work to make possibilities possible throughout Southeast Georgia.With our purpose guiding us, our strategic plan will allow us to make a lasting impact by transforming lives through innovative outreach, expand our operations in support of that Mission and tell our story of impact.
Join us on our intentional quest to power our momentum of good and create opportunities for everyone in our community to realize their potential.
Get Involved
Donate Material Goods
Share your Story
