PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN Deisgner
Youhui Gu_MFA
Collection
2020–2023
Major
Graphic Design 179
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
177
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN Deisgner
Youhui Gu_MFA
Collection
2020–2023
Major
Graphic Design
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
YOUHUI GU
Introduction
In this portfolio, I invite you to explore a dynamic fusion of creativity and functionality, witnessing the transformative power of design in shaping our world. Each project reflects a commitment to pushing boundaries and redefining possibilities. From reimagining spaces to crafting digital experiences, this collection embodies a journey of evolving visions. Join me on this exploration of how thoughtful, intentional design has the capacity to influence and reshape the way we perceive, interact with, and ultimately experience the world around us.
THE TABLE OF CONTENTS 01
CRAFTING ICELANDIC MOSS TEA’S IDENTITY
PAGE 06–25
02
BRAND EVOLUTION: SEAWORLD REIMAGINED
PAGE 26–49
03
THE CONFERENCE: INDESIGN+TYPE
PAGE 50–71
04
FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
PAGE 72–89
05
DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
PAGE 90–109
06
THE WALT DISNEY COMPANY’S CSR REPORT
PAGE 110–125
CRAFTING DIGITAL RELAXATION ECOSYSTEM
PAGE 126–145
08
THE CREATIVE EVOLUTION OF A LOCAL COFFEEHOUSE
PAGE 146–157
09
EMPOWERING CONFIDENCE THROUGH VISUALS
PAGE 158–173
07
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
06
SELECTED WORKS_ 2020–2023
YOUHUI GU
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
CRAFTING ICELANDIC MOSS TEA’S IDENTITY 01 Course
Type Experiments
Instructor
David Hake
Semester
Fall 2021
Category
Branding, Packaging , UI/UX Design 07
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
YOUHUI GU
Drawing inspiration from the Icelandic poetry NORÐUR and the distinctive elegance of Icelandic script to create a fresh visual linkage and visual representation.
08
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
Objective
This project will use the broad topic of “Translation” to guide us and spur our conversations. We need to choose a language and get a poem in that language. We will study the structure and characteristics of this language and try a series of interesting explorations and try to get some patterns or symbols to establish a new connection, and produce the final deliverable.
Approach
Inspired by the Icelandic poem NORÐUR, I’ve crafted the Icelandic moss tea brand NORÐUR, intertwining the language and distinctive script of Iceland. By melding the Icelandic language with moss tea, NORÐUR embodies a profound fusion of culture, language, and product, forging a captivating connection within its brand identity.
09
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
10
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
11
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
12
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
13
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
14
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
15
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
16
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
17
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
18
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
19
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
20
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
21
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
22
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
23
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
24
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
25
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
26
SELECTED WORKS_ 2020–2023
YOUHUI GU
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
BRAND EVOLUTION: SEAWORLD REIMAGINED 02 Course
The Nature of Identity
Instructor
Hunter Wimmer
Semester
Fall 2021
Category
Branding, Editoral Design , UI/UX Design 27
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
YOUHUI GU
Drawing inspiration from the oceans and the captivating world of marine life, I embarked on a transformative journey to rebrand SeaWorld.
28
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
Objective
The goal of this course is to create and manage identity and brand systems that are critical to the success of businesses, organizations, products, goods, and services. By focusing on the strategic planning, development and effective implementation of brand and identity assets, gain the ability to produce and sustain the visual elements critical to thriving in the dynamic landscape of today’s business world.
Approach
I researched different brands to find opportunities for rebranding and connecting with new audiences. I chose to focus on the SeaWorld. I started by looking at its original characteristics and added new, valuable elements. Using these characteristics, I developed strategies to expand the brand beyond its current products. I also showed how to create brand guidelines, suitable visuals, and discover new brand opportunities.
29
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
30
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
31
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
32
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
33
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
34
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
35
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
36
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
37
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
38
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
39
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
40
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
41
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
42
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
43
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
44
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
45
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
46
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
47
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
48
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: BRAND EVOLUTION: SEAWORLD REIMAGINED
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
49
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
50
SELECTED WORKS_ 2020–2023
YOUHUI GU
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
PROJECT: THE CONFERENCE INDESIG + TYPE
THE CONFERENCE: INDESIGN + TYPE 02 Course
Type Systems
Instructor
John Nettleton
Semester
Summer 2021
Category
Typography, Editorial DWWesign 51
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
YOUHUI GU
Creating conference materials and designing a captivating and informative visual guide.
52
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
Objective
The objective is to elevate my proficiency in typography by delving into more extensive typographic systems. I aspire to acquire the expertise to craft both linear and interactive narratives, ensuring they align seamlessly with a consistent brand design. Furthermore, I intend to nurture the versatility to design for a wide array of mediums and platforms, encompassing traditional print and cutting-edge technology solutions, thus expanding my creative horizons.
Approach
For the “InDesign + Type” conference materials, I aimed for a creative yet clear design. I started by understanding the conference theme and audience. Then, I made visually appealing materials, focusing on typography, layout, and overall look. My aim was to create a helpful and enjoyable visual guide for conference attendees.
53
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
54
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
55
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
56
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
57
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
58
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
59
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
60
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
61
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
62
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
63
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
64
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
65
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
66
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
67
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
68
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
69
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
70
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CONFERENCE INDESIG + TYPE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
71
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
72
72
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME 04 Course
User Experience Design
Instructor
Ryan Medeiros
Semester
Fall 2022
Category
UI/UX Design, Digital Design, Branding 73
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
YOUHUI GU
I immersed myself in understanding their needs, using empathy, prototyping, and user testing to ensure a userfriendly experience.
74
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
Objective
The primary goal of this project is to develop a user-friendly interface through a holistic design approach. This process begins with in-depth user research to understand their needs and preferences, followed by building empathy with the users to truly grasp their perspective. Subsequently, we will create design solutions that align with the identified user requirements and rigorously test these designs to ensure their effectiveness and usability.
Approach
I designed an apartment rental app for international students by conducting user research, empathizing with their needs, creating prototypes, testing with users, and ensuring usability. My goal is to provide a user-friendly and effective solution to the rental challenges.
75
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
76
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
77
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
78
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
79
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
80
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
81
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
82
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
83
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
84
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
85
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
86
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
87
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
88
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: FOREIGN STUDENT RENTAL EXPERIENCE: ROMMYHOME
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
89
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
90
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS 05 Course
Integrated Communications
Instructor
Erin Canoy
Semester
Spring 2023
Category
Editorial Design, Packaging, UI/UX Desig 91
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
It’s an opportunity to explore and appreciate the sinister world of David Fincher’s storytelling and filmmaking prowess.
92
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
Objective
The overarching objective of this project was to harness the expertise of graphic design in order to craft a seamlessly integrated messaging campaign that spans various media channels. This endeavor sought to culminate in the creation and presentation of a multifaceted portfolio project of considerable complexity, serving as a tangible showcase of the participants’ adeptness in constructing a compelling and harmonious message that resonates across a spectrum of diverse platforms.
Approach
The project approach involves orchestrating a comprehensive cinematic experience for David Fincher’s film festival, encompassing the creation of visually compelling posters, meticulously curated programs, captivating ticketing solutions, exclusive access cards, enticing promotional swag, an engaging website, and a user-friendly mobile app. The approach will integrate creative design, seamless coordination, and strategic planning to ensure the seamless execution of this multifaceted event that celebrates the renowned director’s cinematic legacy.
93
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
94
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
95
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
96
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
97
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
98
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
99
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
100
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
101
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
102
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
103
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
104
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
105
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
106
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
107
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
108
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: DAVID FINCHER’S FILM FEST: SINISTER INTENTIONS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
109
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
110
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
THE WALT DISNEY COMPANY’S CSR REPORT 06 Course
Type Systems
Instructor
John Nettleton
Semester
Summer 2021
Category
Typography, Editorial Design 111
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
YOUHUI GU
A report that e ectively communicates Walt Disney Company’s commitment to corporate social responsibility.
112
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
Objective
The project objective is to enhance the company’s original annual report or social responsibility report by reconstructing and developing a linear narrative structure, implementing a non-linear interactive format, and ensuring a coordinated brand expression. This will contribute to the creation of a comprehensive layout system for the report, resulting in a more impactful and engaging presentation.
Approach
To achieve the objective of enhancing The Walt Disney Company’s CSR report, I will start by conducting a thorough analysis of the existing report’s content, structure, and brand expression. I will ensure that the report’s design aligns seamlessly with Disney’s brand identity. By integrating these elements into a larger layout system, we will create an enriched CSR report that resonates with a broader audience and effectively communicates Disney’s commitment to corporate social responsibility.
113
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
114
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
115
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
116
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
117
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
118
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
119
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
120
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
121
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
122
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
123
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
124
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE WALT DISNEY COMPANY’S CSR REPORT
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
125
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
126
SELECTED WORKS_ 2020–2023
YOUHUI GU
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
CRAFTING DIGITAL RELAXATION ECOSYSTEM 07 Course
Nature of Interaction
Instructor
Lloyd Mitchell
Semester
Fall 2022
Category
UI/UX design, Web Design, Branding 127
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
SELECTED WORKS_ 2020–2023
YOUHUI GU
Provide users with a soothing auditory experience and effectively promote the app’s features.
128
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
Objective
The objective of this project is to create compelling mobile design experiences that align with the evolving landscape of digital products. By focusing on research, persona development, and design strategies, this course aims to enable participants to define and create interactive design solutions that meet industry standards and resonate with contemporary audiences.
Approach
The project approach involves the development of a stress-relief app, combining white noise and natural sounds, aimed at providing users with a calming and immersive experience. The project encompasses the design of not only the mobile application itself but also a visually appealing and user-friendly app landing page. Furthermore, a series of eye-catching social media advertisements will be crafted to effectively promote the app’s features and benefits, reaching the target audience and generating interest.
129
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
130
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
131
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
132
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
133
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
134
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
135
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
136
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
137
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
138
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
139
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
140
SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
141
SHAPING THE WORLD CREATIVELY: EVOLVING VISIONS THROUGH DESIGN
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SELECTED WORKS_ 2020–2023
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PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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PROJECT: CRAFTING DIGITAL RELAXATION ECOSYSTEM
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
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PROJECT: THE CREATIVE EVOLUTION OF A LOCAL COFFEEHOUSE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
THE CREATIVE EVOLUTION OF A COFFEEHOUSE 08 Course
Digital Design Studio
Instructor
Lloyd Mitchell
Semester
Fall 2021
Category
Branding, UI/UX design 147
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This project embarks on a journey to breathe new life into the spirit of TŌNO Coffee Project, where the aroma of innovation meets the artistry of design.
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Objective
The project’s objective is to examine the symbiotic connection between graphic design and technical innovation in communicating ideas and crafting experiences across diverse digital platforms. It involves incorporating research, user-centered design principles, and an understanding of human behavior to create effective user interfaces for various media, including web and mobile devices.
Approach
This project involved a holistic approach to rebranding and redesigning TŌNO Coffee Project’s app and website. It began with redefining the brand identity to better connect with the target audience. The app was overhauled to improve user experience, functionality, and aesthetics, with a focus on feature of online ordering.
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SELECTED WORKS_ 2020–2023
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PROJECT: THE CREATIVE EVOLUTION OF A LOCAL COFFEEHOUSE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CREATIVE EVOLUTION OF A LOCAL COFFEEHOUSE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CREATIVE EVOLUTION OF A LOCAL COFFEEHOUSE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: THE CREATIVE EVOLUTION OF A LOCAL COFFEEHOUSE
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
PROJECT: EMPOWERING CONFIDENCE THROUGH VISUALS
EMPOWERING CONFIDENCE THROUGH VISUALS 07 Course
Visual Thinking
Instructor
Jeremy Stout
Semester
Summer 2021
Category
Branding, Editorial Design, UI/UX Design 159
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An artistic journey unlocking the elegance of self-acceptance, confidence, and empowerment through design.
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Objective
The project’s objective is to utilize design principles to synthesize and execute a comprehensive approach to problem-solving. By employing specific process development techniques, participants will leverage their design thinking and visual development skills to generate distinctive design solutions that effectively achieve their intended objectives.
Approach
The project approach revolves around launching the “Body Confidence” brand, featuring a magazine, a user-friendly app, and a series of impactful social media ads. Our strategy will emphasize empowering individuals and promoting body positivity through compelling design.
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: EMPOWERING CONFIDENCE THROUGH VISUALS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: EMPOWERING CONFIDENCE THROUGH VISUALS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: EMPOWERING CONFIDENCE THROUGH VISUALS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: EMPOWERING CONFIDENCE THROUGH VISUALS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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SELECTED WORKS_ 2020–2023
YOUHUI GU
PROJECT: EMPOWERING CONFIDENCE THROUGH VISUALS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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YOUHUI GU
PROJECT: EMPOWERING CONFIDENCE THROUGH VISUALS
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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I EXTEND MY SINCERE GRATITUDE TO ALL THOSE WHO HAVE SUPPORTED ME THROUGHOUT MY ACADEMIC JOURNEY 174
My Family:
To my family, the pillars of my strength and the foundation of my dreams. Your love, encouragement, and understanding have been my constant motivators.
My Cat
A paw-sitively special thank you goes to my furry friend, who has kept me company during countless hours of creative exploration. Your purrs and playful antics have added joy to the process and a comforting presence to my workspace.
My Instructors
I am immensely grateful to the exceptional instructors who have played pivotal roles in shaping my skills and perspective. Mary Scott, David Hake, Hunter Wimmer, John Nettleton, Ryan Medeiros, Erin Canoy, Lloyd Mitchell, and Jeremy Stout, your guidance has been invaluable. Each of you has contributed significantly to my growth, and I am truly thankful for the knowledge and inspiration you’ve shared.
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COLOPHON Title of Book
Shaping the World Creatively: Evolving Visions through Design
Contact
Youhui Gu guyouhui.work
School
Academy of Art University School of Graphic Design
Major
Master of Fine Arts Graphic Design and Digtal Media
Instructor
Mary Scott
Photography
unsplash.com stock.adobe.com
Printing&Binding
Blurb.com
Paper Stock
Mohawk Superfine Eggshell 100# Text
Typography
Acumin Pro IvyPresto Display
Copyright
© [2023] [Youhui Gu]. All content on this portfolio belongs to Youhui Gu and is protected by copyright law. No reproduction, distribution, display, or use is allowed without prior written permission. Unauthorized use may result in legal action. For inquiries, contact guyouhui97@gmail.com.
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PROJECT: CRAFTING ICELANDIC MOSS TEA’S IDENTITY
01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09
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