‘Wild Rupununi’ looks to promote a better lifestyle among Guyanese

By Shaniya Harding

ALMOST three years ago, Adaiah Fyffe was inspired to create a clean, healthy snacking option for Guyanese, and thus opened “Wild Rupununi.”

His company specialises in dried fruits that do not include preservatives and additives like many packaged food items.

Fyffe sought to make something that would promote a better lifestyle for Guyanese with his all-natural fruits grown in Guyana.

“The whole premise of Wild Rupununi is to provide health-conscious people with a health alternative,” he told Quarterly Magazine.

Wild Rupununi produces a wide assortment of dried fruits, but Fyffe related that a major difficulty was getting consumers to see the importance of his product.

“Some people would say why buy this when they could cut up fruits themselves. But overtime, more people began to see it as convenient and good for those on the go,” he said.

He went on to say that getting customers to see the relevance of his product is just one of the issues he faced as a small business owner, noting that: “When I first started, the numbers were bad but after keeping at it, I found things improved.”

This steadfast attitude is what led “Wild Rupununi” to create partnerships with larger companies like Mattai’s and Bounty Supermarkets.

Additionally, Fyffe aims to change the perception that many Guyanese may have of local products.

“Because of a somewhat high-quality packaging and storage, some people couldn’t believe that it was from Guyana,” he related.

And although his product is attractive, Fyffe said

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