MY PORTFOLIO
DECATHLON SPORTS INDIA
Dave Remedios Graphic Designer Photographer Videographer +91 9986881748 guppydesigns@gmail.com
Decathlon Mumbai The First Store outside Bangalore needed good clear graphics to first of all make people aware of the concept and Idea of Decathlon , But also building up to a Grand Opening on the 15th of December 2012
STORE PRE - LAUNCH
WATCH OUT !!! WE ARE COMING SOON..
ALL THE SPORTS UNDER ONE ROOF WATCH OUT !!! WE ARE COMING SOON..
ALL THE SPORTS UNDER ONE ROOF WATCH OUT !!! WE ARE COMING SOON..
THANE
ALL THE SPORTS UNDER ONE ROOF WATCH OUT !!! WE ARE COMING SOON..
FREE GAMES FOR KIDS SPORTS CASH & CARRY
OPENING ON THE 15th OF DECEMBER 2012
At Big Shopping Centre, Thane Become a member today for FREE , And gain Access to all your sporting needs.
Coming Soon Hoarding and Standie Coming soon posters put up at the Site 1 month to the opening.
STORE EXTERIOR DESIGN
Registration Kiosk and External Branding Set up also a month to the date of opening to help in Membership Registrations I have also designed for the Front Facade & Various Other External Branding for a Mall concept.
STORE PRE - LAUNCH
OVER 40 SPORTS COMING SOON TO THE BIG SHOPPING CENTRE, THANE
THE DECATHLON EXPERIENCE
IMAGINE 20,000 Sqft of space only for sports products 6000 Sqft of Playground for Football, Badminton,Volleyball, Skating and more sports for your Children and you.....
INTERESTED??
. DECATHLON has SIX HUNDRED STORES worldwide THREE successful stores in Bangalore and this is the FIRST Store in Maharashtra which is due to open on15th December. Avail CRAZY Offers on Sport Apparel, Equipment & Accessories during the Inaugural Week MEMBERSHIP IS COMPULSORY - Decathlon Sports India is the Indian subsidiary of Decathlon Sports France and works on a wholesale cash and carry model according to the Indian Laws. CONTACT KUNAL DHANWANT at kunal.dhanwant@decathlon.in
REGISTER Decathlon Store , Big Centre, Ghodbunder Road, Kasarvadawali Gaon, Owala, Thane 400061 : Contact number 9890231926
FOR FREE
---------------------------------------------------------------------------------------------------------------To avail the CRAZY offers please produce this pamphlet at DECATHLON STORE, BIG CENTRE for purchase during the inaugural week.
THANE
Coming Newspaper inserts ( Print) These Leaflets were Printed as inserts for the local News Papers, The 1st one tell the Target Consumer About Decathlon and what we are all about and the Second came out a little later explaining that we are Finally Open to all..
IN-STORE DESIGN
Product information signs (With Photography) In-Store Product information signs with suitable Supporting Photography ( Product and User Images Short by me)
PRODUCT PROMOTION MAILERS
Product Promotion Mailers Weekly mailers for Various Product Promotions (Print, Emailers & Facebook Promotion)
PRODUCT PROMOTION MAILERS
Product Promotion Mailers Weekly mailers for Various Product Promotions (Print, Emailers & Facebook Promotion)
EVENTS & SPORTS DISCOVERY
Event & Sports Discovery Posters Posters for Weekly Sports Discovery events and Tournaments Held at the Store (Online and Print)
FACEBOOK PROMOTION
Facebook Promotion Specific Designs for Facebook, Since Decathlon Thane Has a very Active Facebook Fan base this became a very important mode of communication for Decathlon Thane
Decathlon Sarjapura Decathlon Sarjapur was Decathlon Sports India’s 1st Store in India and has been around for about 4 years now. I was Asked to take on the responsibility of refreshing the Look and Feel of the Store I jumped right into it.
STORE EXTERIOR DESIGN
REGISTRATION
ENQUIRY
EXCHANGE Making The Pleasure & Benifit of Sports Accessible to All
WELCOME
SARJAPURA
Decathlon Sports is a French sports equipment and sportswear Retail Company founded In 1976 France. We aim to make the pleasure and benefit of sports available for everyone across the Globe and we do that by providing world class products both for enthusiastic beginners as Well as passionate professionals at extremely affordable prices.
SARJAPURA
Welcome Desk and Backdrop The welcome desk was just a plane white board, I changed it to the design you see on top the also the backdrop was changed to give the customer a small Introduction into the world Of Decathlon .Also on display here is the Light Pole Product promotion signages for the Parking lot.
IN-STORE DESIGNS
CASH COUNTER 1
CASH COUNTER 2
SARJAPURA
SARJAPURA
OVER 40 SPORTS UNDER ONE ROOF NOW OPEN TO ALL HOW TO SHOP AT DECATHLON?
OUR PROMISES:
HAVE YOU REGISTERED YOUR MOBILE NUMBER WITH US ?
Our Everyday Low Price SELF RIGHT CHOICE Informative layout to allow you self-choice R & D and INNOVATION to provide the best technology at the lowest price PRODUCTION TO RETAIL practice helps us keep our promise of low cost
Customer Registration Mobile Phone
Phone number
(To contact you in case of a safety issue on our product) As per the Information Technology Act we promise to not disclose this information to anybody!
X
Kindly Note: We are not liable if we are unable to reach you due to incorrect information
Search -------------------------------------------
To Reach Us Decathlon Customer Happiness Centre: 080 71008600 Customer Happiness Sarjapura: 9538712550 contact.india@decathlon.in
Over 40 sports under one roof DISCOVER THE PLEASURE of more than 40 SPORTS with an extensive range of products at the best price A Unique Sports Experience You can DISCOVER New Sports, EXPERIENCE any product before you purchase by trying before you buy, PARTICIPATE in our varied events & workshops A Team of Competent and Passionate Sports People Who love to SHARE their experience, give you BENEFIT of their knowledge and find the RIGHT sports products for you Satisfied or Satisfied Customer Is our endeavour – EXPERIENCE while shopping, SATISFACTION with our range, quality and price of products, EXCHANGE of Products and the RIGHT ADVICE for any Replacement Product…
SARJAPURA
RETURN & EXCHANGE POLICY Return and Exchange
Q. Can I return or exchange a product I bought from the store? A. YES you can exchange or return the product any time within THREE MONTHS of purchase of the product at the respective Store. Q. What if the Product is no longer available at the store? A. We will refund the price of the product as on the date of purchase. Warranty on Products Q. What can I do if I find the product to be Defective? A. All our products have TWO YEARS and more warranty unless otherwise specified on the product or by DSI at the time of sale. Any defective product will be replaced by the respective store.
COME DISCOVER THE PLEASURE AND BENEFITS OF SPORTS
Cash Counter Area I added New energy and Colour to the Existent Cash Counter Below is the Design That stands behind the cash counter Which gives our customers all the Information that they would require About Decathlon , How to Shop, Exchange Policies and More.
IN-STORE DESIGNS
Layout Posters - To add colour and life to the Brand Layouts Decathlon Basically follows a warehouse conceph here in India, At the End of the Day Its a Retail Outlet and I Thought I would be sent to Add some Colour and Energy to the layouts By Adding user Images, We also have a very Low budget to work with.
4th ANIVERSARY SARJAPURA
4TH ANNIVERSARY
SARJAPURA
YEARS
4
ANNIVERSARY
Decathlon Sarjapura’s 4th Year Anniversary This is a few of the designs done for the Event, 3 x 6 Feet Standies, A6 Leaflets, A3 Posters, A1 Posters, Emailers, Facebook Communication, And T-shirt Designs
POSTERS & PRODUCT PROMOTION
Posters For Events Veriety of posters for Products, Sport Coaching Classes & Festival Offers
POSTERS & PRODUCT PROMOTION
Product Promotion Mailers sent to our customers on a weekly Basis Highlighting the Best Offers of the and Events
POSTERS & PRODUCT PROMOTION
Promotional Material For GET SET GO Standie and Poster Designed for the Events wing of Decathlon
STORE PROMOTION PRINT
SARJAPURA
Decathlon Sarjapur
Now Open To All
Store timings : 8:00 am to 8:00 pm, Open all days of the week
Free trials on all products* at Decathlon Sarjapur
*Conditions Apply ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Please Amit at 9986013727 for any enquiries.
Print Promotion Store These bits of Communication was designed as Promotional material for all the Decathlon Stores In Bangalore. Press Relese , Pamphlets and Tent Cards
Decathlon Whitefield Decathlon whitefield is the concept store for Decathlon in India, And I had the Chance to work on formulating DECATHLON CONCEPT INDIA very closely with the store manager and the Architects of the company.
EXTERIOR DESIGNS& BRANDING
WHITEFIELD
NOW OPEN
Visit our store Today!!!
WHITEFIELD
20,000 SQ FT OF SPORTS PRODUCTS AND EQUIPMENT External Hoarding This is a 20 x 15 foot hoarding outside the store, We started off with a Now Open Sign telling the world that we are now open for business and 3 months later changed it to the second one Giving the Potential Customers a Inside 180 degree View of the Store ( Picture take by me)
EXTERIOR DESIGNS& BRANDING
WHITEFIELD
NOW EVERYONE CAN PURCHASE AT OUR STORE
100% COTTON
` /T-SHIRT SPORTEE
Exterior Branding Here there is an Image of how the Store frontage looked, These were the design changes that I suggested to the management , to improve Brand Visibility and to improve the customer experience. Page Includes 10 x 10 feet Brand Specific posters, Light Pole Fixtures and Product Promotion for the Parking Lot 2.75 x 1.75 Mts.(Images Shot by me)
IN-STORE DESIGN
LIMITED EDITION
Decathlon is the sports retailer in Europe with across 650 stores globally now we are at Thane with a 20000sq ft store. Buy products and equipment for over 40 sports - camping, hiking, running, cycling, swimming, archery, boating, diving, team sports, racket sports, horse riding, golf, street sports, fishing and more. We make sport accessible to all by offering good quality products at affordable prices. ROLLER SKATING BASKETBALL
FISHING
LAWN TENNIS
WALKING
SCOOTER
CRICKET
HORSE RIDING
SQUASH
HIKING
SKATEBOARD
SOFTBALL
GOLF
TABLE TENNIS
MOUNTAINEERING
WAVEBOARD
ARCHERY
BADMINTON
RUNNING
ROCK CLIMBING
TREKKING
CYCLING
AQUAGYM
ROAD BIKING
CITY BIKING
SWIMMING
MARTIAL ARTS
MOUNTAIN BIKING
BODYBOARDING
KITE FLYING
CARDIO TRAINING
LIMITED EDITION
KAYAKING
In-Store Design Every Store Manager has the Autonomy to Change the look and Feel of this Store to his or her Liking, But Since I have been working on all the stores that open I kept the Designs Consistent, But with slight Variations like seen here when compared to Mumbai and Sarjapura. Now These Designs Will be replicated in all the Stores in India.
POSTERS
WHITEFIELD
WHITEFIELD
FREE SPORT DISCOVERY AT Whitefield Bangalore on the 25th November 2012 between 10:30 AM and 10:00 PM SKATEBOARD
WAVEBOARD
BADMINTON FITBOXING
Y GOLF TURN BALL TENNIS
SCOOTER ROLLER
TABLE TENNIS
FOOTBALL TRAMPOLINE DARTS SKIPPING ROPE
HULA HOOP
Give this flyer and get
FIELD HOCKEY
12% DISCOUNT on food at
OVER 40 SPORTS ALL UNDER ONE ROOF Opening Soon
1st Of December 2012 at WHITEFIELD
More than 1000 goodies to Be WON!!!
Free T-shirtfor the first 20 customers
Flashmob
Photo Contest
SEE YOU THERE!!!
E-mail : ines.touzani@decathlon.in
Show of Dance, Basketball & Football
Demonstration of Brazilian Jiu Jitzu & Boxing
Pre Launch Print Communication & Event Posters This is a variety of posters made for the Whitefield store. Here we have covered Pre-Launch communication as well as event posters and facebook Communication
Back Office Communication
RECRUITMENT COMM.
Recruitment Communication Decathlon has a Very Different method of recruiting staff as it is a Sports Company. We didn't particularly have a HR. team and hence these posters and web communication played a very important part in the recruitment process.
GIFT VOUCHER
WE ARE NOW OPEN TO ALL!
N100/- Off N100/- Off
WE ARE NOW OPEN TO ALL! GET READY TO RUN!
Offer Offer Offer Offer Offer Offer Offer Offer
valid at Decathlon Stores in Bangalore (Sarjapura, Bannerghatta & Whitefield) valid upto 26th of May 2013 only valid on a minimum purchase of N1000/not valid on products already on discount / offer/ promotion
GET READY TO RUN!
valid at Decathlon Stores in Bangalore (Sarjapura, Bannerghatta & Whitefield) valid upto 26th of May 2013 only valid on a minimum purchase of N1000/not valid on products already on discount / offer/ promotion
CONGRATULATIONS ON ENROLLING FOR THE RUN
IT COULD CHANGE YOUR LIFE!
SUPPLY CONGRATULATIONS ON ENROLLING FOR THE RUN IT STORE LOGISTICS CHAIN
IT COULD CHANGE YOUR LIFE! STORE
Decathlon Sports India Exceptional Human Performance Award
FINANCE
Kiran Kumar Decathlon Sports India honours ....................................................
JOIN US! JOIN US! SUPPLY CHAIN
ARCHITECTURE
+ 91 8095500074, +91 8095556106
For his special loyalty and contribution to the growth of our project,
FINANCE
+ 91 8095500074, +91 8095556106
Note: The Voucher is valid at all the Decathlon Stores in India
Expiry Date: 31st Dec 2012
REAL ESTATE
10krunners@decathlon.in
ARCHITECTURE
Prize Amount: Rs. 10,000/-
IT
OPERATIONS
www.facebook.com/workforsport
REAL ESTATE
10krunners@decathlon.in
LOGISTICS
OPERATIONS
Gift Vouchers www.facebook.com/workforsport
First We have the Vouchers which were designed by me and Put In Every Participants Bag for the Bangalore Marathon. To the left is a Performance Gift Voucher for Star Performers ( Within the Company)
T-SHIRT DESIGNS
18th and 19th January 2013
LAY- UP
18th and 19th January 2013
LAY- UP T-shirt Designs These are A few T-shirt Designs for the Company In-House use and Events The 1st one was made for a Basketball Tournament(Including Logo) 2nd one is the Uniform for the Staff ( ALL INDIA) and the Last one is a example Of a Design made for the Security guards.
T-SHIRT DESIGNS
Projectile Motion Formula
T Shirt Designs for OXELO These are a Set of designs made for Oxelo Decathlon’s Skating Brand which was to go into Production for sale in INDIA
COMPANY NEWS LETTERS
Customers Our Stakeholders Promoting sports
Roller Skating @ Bannerghatta
On the roll is the skating class at Decathlon Bannerghatta
Namaste
DECATHLON SPORTS INDIA
July 2012
It all began one Saturday - 31st March 2012 With 3 skaters. Hamsa Setlur – “These classes are a result of putting in action a latent interest (who is an adult) wanted to learn skating but did not know how to go about with it; interestingly the solution was provided by commented that skating with in line skates can be learnt in 30 minutes at the Decathlon store itself.” Decathlon Bannerghatta today has 80 active skaters (active skaters) in the age group of 4 to 12.
Company News Letters The 1st Namaste is a Monthly Newsletter that Spans 15 - 20 Pages This is a Online Document. The Second Namaste is a Quarterly Books which is about 30 pages and Is a Print document that is Sent to the board in France .
OTHER INTERNAL COMM
DECATHLON SPORTS INDIA
SPORTS INDIA
WELCOMES YOU!
Making The Benefit of Sports Accessible To All Indians COME DISCOVERY THE PLEASURE AND BENEFIT OF SPORTS
OUR PROMISE TO YOU
Francois Dewitte, Marc Zielinski, Bertrand Tison, Jérôme Le Roy Eric Fortune. Christophe Gaudet, Thibault Vandenberghe Eddy Lecointe
Our Everyday Low Price Over 40 sports under one roof A Unique Sports Experience A Team of Competent and Passionate Sports People Satisfied or Satisfied Customer
VOTE FOR ME
DISCOVER MORE THAN 40 SPORTS UNDER ONE ROOF Badminton
Squash
Tennis
Boxing
Table Tennis
Fitness Climbing
Basketball
Cricket
Volley Ball
Trail Run
Hiking
Scooter
Roller Skate
Skateboarding
Skiing
Sailing
Fishing
Trekking
DECATHLON WHITEFIELD
Baseball
Football Golf
Swimming
Kayaking
STORES IN INDIA Karnataka
OUR VALUES
Bangaluru - Sarjapura, Bannerghatta, Whitefield Maharashtra Thane
Customer Care Number - 080 70018600 www.store.decathlon.in Write to us @ contact@decathlon.in
Vitality
BANG!!
Otherwise put: full of life! We constantly strive to improve ourselves and make things evolve. Just like a sportsman, we love action.
WHY TO REGISTER WITH DECATHLON? To be informed of new arrivals, events, workshops and about our new stores (onlywith your consent)
Sincerity
To share your experience at Decathlon with us
This is all about the transparency of our actions:
In case of a sales withdrawal we want to reach you immediately
- With our Team members - With our Customers - With our Suppliers - With our Shareholders
We promise not to disclose your information to any third party
Responsibility Being responsible is to ensure right level of demand from our collaborators, suppliers to ensure progressive and sustainable growth. The responsible individuals constantly strive for efficiency, improvement and progress.
I WANT TO REGISTER WITH DECATHLON Mr/Mrs/Ms Name: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Generosity
Mobile No: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Generosity is closely linked to responsibility. For example, when we take on a new recruit we must be generous with the time we spend with them, guiding them carefully. But we must also show responsibility by being demanding the best thing we could do for them.
E-Mail ID: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ My Sport: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ I want to hear from Decathlon Thane on offers and events ( Yes / No )
Ravi SINHA (Decathlon India)
Internal Communication The Values Card for Decathlon Sports India and the Pocket Communicator Are hard laminated cards that are carried by all the Employee’s and Staff all the Time. To the right is the Welcome board for Special Visitors.
OTHER INTERNAL COMM
Internal Communication The Discover Decathlon book , Designed to give a new Joinee a complete over view of the company. Management Book ( Made for the Launch of the New HR Campaigns) A Farewell book for the Oldest Employee Decathlon India.
THANK YOU