Harsco identity standards chapter 10 branded merchandise

10

Branded Merchandise

10 Branded Merchandise

Harsco-branded merchandise can be distributed to business partners and employees to increase the visibility of our brand. Always use only the Harsco logotype on premium items. Do not use a Business Group Signature on branded merchandise.

Apply the Harsco logotype to products of high quality that reflect well on the corporation.

Shirt

10

Branded Merchandise

10.1

Branded Merchandise

The logotype may be embroidered directly onto fabrics in Harsco Blue or white if there is sufficient contrast. The logotype also may be applied to fabrics as a sewn-on patch with a white or Harsco Gray background behind the logotype. Follow staging guidelines provided on page 1.6 of this manual for minimum space around the logotype.

The logotype may be imprinted directly onto hard-surface items if there is sufficient contrast. The logotype also may be imprinted with a white or Harsco Gray background behind the logotype. Follow staging guidelines provided on page 1.6 of this manual for minimum space around the logotype.

Blouse

Thinsulate Hat (front)

Fleece Version Date: 2010-04

The Harsco logotype can be used on merchandise to promote products or events.

Follow staging guidelines provided on page 1.6 of this manual for minimum space around the logotype.

4x

10

Branded Merchandise

10.1

Branded Merchandise

Set accompanying product or event names in upper- and lower-case Univers 53 Extended. Names on smaller items may be set in Univers 63 Bold Extended. Do not use all upper-case names. If product or event names are too long for one line, set them in two lines flush left with the Harsco logotype.

Do not continue names on a third line.

Separate names from the logotype by a space matching the height of the Harsco logotype.

In all applications, Harsco Blue is the preferred color for the Harsco logotype.

If there is not sufficient contrast, white is preferred. Accompanying names may be applied in Harsco Blue, white or black.

38x

4x

4x 4x 4x 2x

Product or Event Name on Two Lines

Product or Event Name on Two Lines

Sports Bags

Product Name

Cap (front)

Product or Event Name

Pen

Version Date: 2010-04