12
Trademark, Trade Name and Copyright Usage
12.1
Introduction
12.2
Key Terms
12.3
Trademark Guidelines
12.4
Trademark Registration
12.5
Trademark Process
12.6
Evaluation of Trademark Application
12.7
Infringement and Dilution
12.8
Rules for Proper Usage
12.9
Trade Name
12.10
Trade Dress
12.11
Copyrights
12.12
Advertising Claims
12 Trademark Usage