Harsco identity standards chapter 12 trademarks

Page 1

12

Trademark, Trade Name and Copyright Usage

12.1

Introduction

12.2

Key Terms

12.3

Trademark Guidelines

12.4

Trademark Registration

12.5

Trademark Process

12.6

Evaluation of Trademark Application

12.7

Infringement and Dilution

12.8

Rules for Proper Usage

12.9

Trade Name

12.10

Trade Dress

12.11

Copyrights

12.12

Advertising Claims

12 Trademark Usage


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