Issuu

T RE N DS Bachmann to lead GMA board As region grows, Vol. 39 • No. 1 • January 2026

has served on the GMA/ FirstPoint board the past two years.

GMA can play a ‘vital role,’ says new board chair

“I was pleased to serve in any way I could,” she said. She has plenty of leadership experience, including stints chairing the Greensboro Zoning Commission and the Greensboro Chamber of Commerce. She currently serves on the UNCG Board of Trustees, the North Carolina Institute of Medicine and the Greensboro Firefighters Association.

s new chair of the Guilford Merchants Association Board of Directors, Anita Bachmann is looking at the opportunities ahead for the organization in 2026. The region and county have seen incredible growth over the past few years, with large employers such as JetZero and Toyota coming here, but also existing employers expanding their workforce, she said. “With that growth comes an increasing opportunity for GMA to really play a vital role in the support of our businesses and our employers in Guilford County,” she said. She said GMA is “unique-

Anita Bachmann speaks at an event at East Carolina University announcing a $3.2 million grant in 2023 to expand youth mental health services in rural North Carolina.

ly and well-positioned” to serve existing and growing businesses.

Bachmann, CEO of UnitedHealthcare Community Plan-North Carolina,

L OO K I N SI DE

As board chair for GMA/ FirstPoint, Bachmann said she wants to continue to strengthen member engagement and focus on supporting businesses. She also would like to increase awareness of the call center and background services provided through FirstPoint. GMA already has a high engagement rate among Continues on page 3

Tim Tebow, former NFL player turned commentator, will share his experiences at GMA’s annual dinner on Feb. 25.

Tebow is annual dinner headliner

ormer NFL quarterback, speaker and entrepreneur Tim Tebow will share his insights as this year’s speaker for the Guilford Merchants Association Annual Dinner. After three years in the NFL, Tebow transitioned Continues on page 3

Fun and games and networking

RISERS..................... 2 Upcoming events...... 2

225 Commerce Place Greensboro, NC 27401

Participation ............. 4

An advertising supplement to The Business Journal

6Questions................ 5 Networking............... 6 BusinessSuccess........ 7 Trends is a publication of the Guilford Merchants Association.

Chris Villa, Carolina Digital Phone (left) and Joan Rogers, Compass Insurance Services LLC (right) take a break from passing out stickers during the Oct. 30 Noontime Network at Hilton Garden Inn (Airport) in Greensboro. See more photos from recent GMA events on Page 6.

Trends – Published for members of the Guilford Merchants Association

membership experience.

Name: Caitlin Braxton Hometown: Mandeville, Louisiana Residence: Greensboro, N.C. Age: 38 Education: University of Southern Mississippi Business: Greensboro City Lifestyle Role/title: Owner/publisher Responsibilities: As owner of Greensboro City Lifestyle, my role is to connect residents to the people, places, and experiences that make our city special. I oversee all aspects of the magazine, from editorial vision to community partnerships, ensuring we highlight the unique atmosphere and positive stories that define Greensboro. My responsibility is to build meaningful connections, foster awareness of local businesses and initiatives, and create content that celebrates the city while inspiring residents to engage with and support their community. On GMA: I’ve been connected with the Guilford Merchants Association for years through previous companies in my career, so joining GMA felt like a natural step when I launched Greensboro City Lifestyle. From day one, I knew GMA would play an important role in helping

On Risers: Risers is an incredible group to be part of. One of my missions with Greensboro City Lifestyle is to highlight the amazing businesses and leaders in Greensboro, and Risers gives me direct access to hear their stories and understand what drives them. Beyond that, it’s a community of like-minded peers who’ve faced similar challenges — a place where we can support each other, celebrate successes, and lend a listening ear on tough days. me build meaningful relationships in the community. The connections, collaboration, and support I found through GMA made it possible for me to bring this magazine to life in Greensboro. It’s been more than networking — it’s been a community that truly lifts each other up. On GMA’s benefits: One of the things I appreciate most about GMA is that there truly is something for everyone. The organization is so intentional about creating a wide range of opportunities for connection. As a working mom with young kids, evenings can be challenging for me, so having options that fit different schedules has been invaluable. Beyond the timing, I love that GMA offers such a diverse mix of networking groups, age-specific programs, and professional development opportunities. Taking advantage of all these different touchpoints has allowed me to meet people in a variety of settings, build meaningful relationships, and really diversify my

What piece of advice have you received that has helped you as a young professional?: Best advice I’ve been given: keep showing up—and show up as your genuine self. Hard days will come, patience will be tested, and your character challenged. But when you stay true to your intentions, make authentic connections, and lean on your in-

ner strength, you build resilience that lasts. Grit isn’t just pushing through—it’s being steady, genuine, and committed, even when it feels like you have nothing left. Personal: I have proudly called Greensboro home for 16 years. My husband, Michael, and I just celebrated 13 years of marriage and we have two kids, Kinley (10) and Tucker (8) who attend St. Pius X Catholic School. When I am not working, you can find me cheering on my kids in lacrosse and golf and being a dog-mom to our two French bulldogs, Pickles and Olive. I also enjoy arts and crafts of any sort, a good meal at a locally owned restaurant, a Greensboro sporting event (Go Gargoyles and Grasshoppers!) and unwinding with a good book. Caitlin Braxton Caitlin.Braxton@citylifestyle.com 985-373-3532

RISERS is GMA’s group for young professionals age 39 or under. The group has lunch meetups and socials as well as professional development geared toward people who are early in their career. While these events are intended for young professionals, all GMA members are welcome to participate.

Upcoming events President & CEO

G. Mark Prince

Vice President

Michelle Bolick

Membership Development

Sharon Smith

Program/Events Manager

Stacey Speight

Membership Coordinator

Colleen Biedny

Administrative Assistant

Melinda Thomas

Operations Assistant

Timera Poteat

TRENDS is published for the members of the Guilford Merchants Association. Publication Coordinator – Michelle Bolick Phone (336) 378-6350 225 Commerce Place, Greensboro, N.C. 27401 www.mygma.org The Guilford Merchants Association is a nonprofit organization founded in 1906. The Association is a business membership organization focused on supporting member companies with educational programming, lead generation activities, marketing opportunities, and overall enrichment while serving as a catalyst for community growth and prosperity.

Here’s what’s coming up: Jan. 13 — Teach Me Tuesday, noon-1:15 p.m.GMA Offices, 225 Commerce Place Greensboro. Registration begins at 11:45 a.m. Lunch provided with registration. Jan. 15 — Noontime Network, 11:30 a.m.-1:30 p.m., Doubletree by Hilton (Airport), 6426 Burnt Poplar Road, Greensboro. Lunch provided with registration. Jan. 21 — Orientation, noon-1 p.m., GMA Offices, 225 Commerce Place, Greensboro. Registration begins at 11:45 a.m. Lunch provided with registration. Jan. 28 — Risers 101, 12:30 -1:30 p.m., GMA Offices, 225 Commerce Place, Greensboro. Registration begins at 12:15 p.m. Lunch provided with registration. Feb. 3 — After Work Network, 4:30-6:30 p.m., Dynamic Quest, 4821 Koger Blvd., Greensboro. Feb. 5 — Digital Marketing Institute, noon-1:15 p.m., GMA Offices, 225 Commerce Place, Greensboro. Registration begins at 11:45 a.m. Lunch included with registration. Registration for events is required. Register at www.mygma.org.

Chair Continued from page 1

members as well as a high retention rate, she said. “It’s humbling to see the impact of GMA, and again, it’s continuing that great work and that great service and great capabilities that we offer,” she said. Bachmann described her leadership style as “collaborative.”

Trends – Published for members of the Guilford Merchants Association

Get to know the new board chair

Name: Anita Bachmann Education: Associate degree from Peace College, bachelor’s from East Carolina, master’s in health services administration from the Medical University of South Carolina, executive leadership program at the University of Pennsylvania’s Wharton School of Business Did you know? She sang radio jingles for McDonald’s, which partially paid for her college. And, she was running buddies with Michael Jordan when he was in college at UNC and she was working at the hospital. They ran into each other so often while running the track that they ended up being running buddies. Family: Lives in Greensboro with her husband, George. They have three adult sons.

shaped her as a leader, she said. That work taught her about building relationships and navigating complexities, and how to deliver results in a very challenging environment. Serving on GMA’s board the past two years has shown her the organization’s capabilities and the talent, passion and commitment that GMA has in serving the community, Bachmann said. “GMA is everywhere serving our community and our businesses,” she said.

“I’m a big believer that your best outcomes are going to be achieved by people working together and really fostering open communication, open dialog, diverse opinions,” she said.

her the importance of listening. Although nonverbal communication is also important, she said.

voice, and that will give you a great indication of what a person is thinking and how a person is feeling,” she said.

Her experience as a mother — she has three grown sons — taught

“My dad often said, watch a person’s eyes and listen to their tone of

Thirty years in the ever-evolving health care industry have also

“I believe if you’re going to live in the community, you need to contribute and get involved and engaged in the community,” she said.

Dinner

Who can go?

The official “passing of the gavel” to the new board chair also takes place at the dinner, although their work has already begun. Tebow joins a long list of interesting speakers, including others with ties to the sports industry such as former football player Terry Bradshaw, famed sportscaster Dick Vitale and former N.C. State basketball coach Jim Valvano. Previous annual dinners have featured actors, comedians, and magician Penn Jillette. Tebow was a two-time NCAA football national champion and

the first underclassman to win the Heisman Trophy. In 2023, he was inducted into the College Football Hall of Fame. His nonprofit foundation is focused on combatting human trafficking and child exploitation, supporting orphans, and helping people with profound medical needs and special needs. The foundation has helped people in more than 100 countries. Work has ranged from building and operating medical facilities in the Philippines, Zimbabwe, Ethiopia and the Peruvian jungles to running 46 safe homes across the world for human trafficking survivors. Tebow is married to Demi-Leigh Tebow, who is also a speaker, author and entrepreneur — and the former Miss Universe 2017. They live in Jacksonville, Florida, with their daughter Daphne and their three dogs.

Continued from page 1

from player to commentator. He has been a college football analyst for ESPN and the SEC Network since 2013. He’s also written several books and launched the Tim Tebow Foundation in 2010. As a speaker, Tebow challenges audiences to lead with purpose, build mission-driven teams, and create lasting impact beyond profits. “Bringing Tim Tebow to speak to our members is an opportunity to inspire leaders at every level with a powerful message of leadership, perseverance, service and purpose,” said Gray Sherrill, president of M.G. Newell and the 2026 Annual Dinner chairman and GMA Board vice chair. “We are excited to hear his message and experiences.”

Members may buy tickets or a table of 10. The easiest way to order is to go online to mygma.org or GMA can invoice your company.

The annual dinner starts with a cocktail reception at 5:30 p.m. Feb. 25 at the Sheraton Greensboro Hotel/Koury Convention Center in the Guilford Ballroom. Tickets are on sale through mid-February for GMA members, employees of GMA members, and their guests. “The annual dinner is the only official meeting of the members of the Association,” said GMA Vice President of Operations Michelle Bolick. “This will be our 120th year and we look forward to recognizing and celebrating with our members.”

Being involved in your community is important, Bachmann said.

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Trends – Published for members of the Guilford Merchants Association

Everybody ‘willing to help each other out’ at GMA W

hile Sunbird Storage is fairly new to the Triad, its parent company has been around a lot longer.

Sunbird is the U.S. name for Bluebird Storage, a Canadian-based company that opened in 1983. The first U.S. site opened about two years ago in Winston-Salem. The second site opened on Battleground Avenue in Greensboro about a year ago. There’s another Greensboro site, also on Battleground, plus facilities in Clemmons and Charlotte with more on the way. Since joining the Guilford Merchants Association in October, Sunbird Storage has been very active, said site manager Adrena Murdock. She said everyone has been “very welcoming” to Sunbird employees. “I love how it is boots-on-theground and everybody is willing to help each other out,” she said. Sunbird has already rented out three units through connections made at GMA. One of those is a free rental to a nonprofit GMA member, she said.

PARTICIPATION

= SUCCESS Another Sunbird employee won the ugly Christmas sweater event at the Risers’ Christmas Party. Risers is GMA’s young professionals group. “It was so amazing. We had so much fun,” Murdock said. The Sunbird site manager in Charlotte told Murdock she wants to come to the GMA events in Greensboro since there is no similar organization in her city. Murdock said Sunbird sites are fully climate controlled, keep prices static for a year at a time, staff an office Monday through Saturday during the day, and have 24-hour surveillance. And, there’s always free coffee. “We have our nice little machine, and we always have snacks and stuff in the office just to make it more homey,” she said.

Adrena Murdock is site manager for a Sunbird Storage facility in Greensboro.

cludes volunteering at GMA. Murdock said employees will be pitching in at GMA events in 2026. She’s also hoping Sunbird will be able to join one of GMA’s dedicated networking groups, which meet weekly.

All four of Sunbird’s Greensboro employees take part in GMA events, she said.

“We do give free units to nonprofits for one year so they can be able to help more in the community and do what they need to do,” she said.

“We love the networking events, like the ‘speed dating’ with the stickers. That is my favorite,” Murdock said.

Since Sunbird is still expanding in North Carolina, there are some opportunities to meet other GMA businesses whose services could help, she said. She’s already connected with an accountant and someone to build a cabinet in one of the storage buildings.

Their only stipulation is that Sunbird is a sponsor of the nonprofit and volunteers to help them with any events.

She won a prize at her first event.

“We never know who we can run into that we may need in the future,” she said.

That commitment to giving back in-

They also try to help the community.

She would tell anyone thinking about joining GMA to just do it. Membership offers so much, with the events, training, networking and even the food and drinks offered at everything, she said. “It’s amazing,” she said. “It’s definitely beneficial. It’s worth your buck.” Adrena Murdock adrena.murdock@sunbirdstorage.com 336.933-9498 battleground@sunbirdstorage.com Instagram: @sunbirdstorage Facebook: www.facebook.com/sunbird. storage/ sunbirdstorage.com

High Point Holiday Festival Parade

GMA/FirstPoint President Mark Prince (left) and John Thomas, chairman of the GMA/FirstPoint Board of Directors for 2025, take part in the High Point Holiday Festival Parade on Nov. 23. Santa waves during the annual parade on Nov. 23 in High Point. 4

Participants wave to the crowd during the annual High Point parade.

Trends – Published for members of the Guilford Merchants Association

City manager says parents modeled ‘true servant leadership’ Question: What are you most thankful for? Answer: I’m most thankful for the people around me—family, colleagues, and community members—who remind me every day that leadership is a shared effort. I’m especially grateful for the dedication of our City of Greensboro team. Their commitment to service, even in challenging times, continues to inspire me. Q: What is your definition of success? A: Success, to me, is when progress is both measurable and meaningful. It’s not just about reaching goals—it’s about doing so in a way that builds trust, strengthens relationships, and leaves the organization and community better than we found

6 Questions with ...

Trey Davis Greensboro City Manager

them. Q: Who is your hero? A: I actually have two heroes—my parents. They were two hardworking people who modeled true servant leadership in everything they did. At the same time, they were tremendously nurturing to my sister and me, constantly encouraging and supporting us to pursue our goals and serve

others with integrity and compassion. Q: What is a piece of advice for someone new to the workforce? A: Lead with humility and curiosity. Ask questions, listen more than you speak, and remember that every role matters. The best careers are built on relationships, integrity, and a willingness to learn from both successes and

setbacks. Q: What is the most important skill that you think everyone should have? A: The ability to communicate with empathy. Whether you’re leading a team or serving a customer, understanding and respecting others’ perspectives is essential to solving problems and building lasting partnerships. Q: What do you like best about your job? A: I love that every day brings an opportunity to make a difference. Being City Manager allows me to connect people, ideas, and resources in ways that move Greensboro forward. Seeing the positive impact of our collective work—that’s what makes this role deeply rewarding.

Rosa volunteers for simple reason — he loves his community James Rosa is new to GMA, but he jumped into volunteering almost as soon as he joined.

f you’ve been to a GMA networking event recently, you might have noticed James Rosa Jr.

VOLUNTEER

SP OTLIGHT to starting Rosa Foundation, which is focused on giving back to the community. He said volunteering “takes you outside yourself.”

While he’s new to the Guilford Merchants Association, he jumped right in to volunteer. He’s been a door greeter, helped set up for events and given out stickers for GMA’s famous networking game.

“To me, I feel that if I don’t, I’m being selfish,” he said. “My community has given me so much growing up and even now, that I feel that if I don’t help I’m being selfish. It also allows me to meet people. It puts me in spaces where I don’t ever think that I would be in if I didn’t volunteer.”

“I’m a person that if I like what I’m involved with, I like to help out Rosa as much as I can,” Rosa said.

And he wants to model behavior for his grandchildren.

He’s got a long history of volunteering, from helping out with the Volunteer Center of the Triad to working with members of his Iota Phi Theta Fraternity and the Masons,

Rosa connected with GMA after being invited to an event by Membership Coordinator Colleen Biedny.

“I can’t preach to my grandkids to be a better citizen if I’m not putting forth the effort to do so myself,” he said.

“If we didn’t have an organization like GMA, nonprofits, businesses,

government — state and local — would not know what’s going on in our community, would not know what other businesses are doing and how we can work together,” he said. Being a member also gives him a chance to work on communicating with people in a fun and relaxing atmosphere. Rosa said he can be shy sometimes, but it is easier to approach people when he is volunteering as a greeter or playing the sticker game, where GMA members try to find someone with a matching sticker to earn tickets for prizes. Volunteering for GMA also shows a friendly environment, which could encourage more people to take part, he said. Outside of GMA, his volunteer work is centered around Rosa Foundation, which he started in 2018 with his wife. Two months after they married in 2017, she underwent a heart procedure for a blocked artery. The scary situation got them both thinking about the future. “After that, we sat down and we

talked about leaving a legacy, leaving something for our family,” he said. He considered running for city council, but decided he’d rather do something behind the scenes. That’s when they decided to create the foundation. The nonprofit focuses on four key events: a Latin festival, a health fair, a coat and shoe drive, and an award ceremony to acknowledge men in the community who are making positive changes. In creating the foundation, Rosa said he wanted to honor his father and his son, who died of heart failure at a year and a half old. His wife wanted to honor her mother, who died of breast cancer. The reason he loves to volunteer is very simple. “I love my community,” Rosa said. “I love to help out as much as I can.” James Rosa rosafoundation@outlook.com 336-772-0074 https://rosa-foundation.com 5

Trends – Published for members of the Guilford Merchants Association

New member loves opportunity to meet other local businesses NEW W MEMBER

hen Adam Lindsay decided to start networking locally, he got some sage advice from his dad: to join GMA. His father, a local videographer, was a member of GMA for many years and told Lindsay he made a lot of lifelong friends and business partners during that time. “I’m very glad that I lis- Lindsay tened, because it’s been great so far,” Lindsay said. He recently joined GMA but has already attended member orientation and a couple of the networking events. “I’ve really just enjoyed

national agency, Lindsay said he is currently the only broker offering “The Champ Plan” in the Greensboro market.

getting out of the house and meeting people from different industries and all walks of life, at every level within their organizations,” he said. With health care costs continuing to rise, Lindsay said many business owners are looking for alternatives that don’t require cutting benefits, which led him to focus more closely on employer-sponsored solutions. Lindsay has worked in the health insurance field for several years, primarily helping individuals find coverage. More recently, he partnered with Champion Health to bring its employer-sponsored model to businesses and nonprofits locally and nationwide. While he operates within a

Snapshots

“I don’t expect that to stay that way,” he said. “My goal is to work with other local agents who want to expand what they can offer their clients and bring this type of solution to more businesses in our community.” The goal of Champion Health is to help businesses, particularly small and midsized employers with five or more W-2 employees, improve their employee benefits by offering a employer-sponsored health benefit that covers everyday care such as primary care visits, urgent care, preventive services, mental health support, telehealth, and many common medications. For employees, these services come with no out-of-pocket

cost. For employers, the model creates what Lindsay described as “meaningful payroll tax savings,” resulting in a net positive for the business while also enhancing employee benefits.

The Champ Plan can be offered as a standalone benefit or layered on top of a company’s existing health insurance. When paired with an existing plan, employees rely less on traditional insurance for routine care, which reduces claims and helps employers lower future renewal increases, Lindsay said. Employees also benefit by avoiding copays for many common services, he explained. The Champ Plan even includes access to a virtual veterinary service through the mobile app. Lindsay has used it for his yellow lab, allowing him to connect with a licensed

veterinarian via video call, receive guidance, and even get prescriptions when appropriate without an in-person visit. Most of his work the past few years has focused on reaching people or businesses across the nation. Now that he’s part of GMA, he’s enjoying building deeper relationships with other local business owners. “This is the first time that my work has been so intentionally community driven, and that’s been pretty cool for me, because I grew up here in Greensboro,” he said. “So that’s been fun for me.” Adam Lindsay adam.lindsay@ affordacareinsurance.com 336-601-5111 https://torch.champplan.com/ info/adam-lindsay

Noontime Network

Scenes from GMA events in October, November and December

Meet & Eat

Timera Poteat (far left), GMA operations assistant, and Peggy Barron-Antolin, Office Evolution of the Triad (middle) check in GMA members and guests at the Oct. 30 Noontime Network at Hilton Garden Inn (Airport) in Greensboro. Pat O’Neal, Carolina Signsmith (left) and Manan Patel, Glass Doctor Home + Business of Greensboro (right) pose for a photo with GMA Vice President Michelle Bolick at the Dec. 10 Meet & Eat at Grapes and Grains Tavern in Greensboro.

After Work Network

Angela Kerr, Carolina Homes (left); Kris McCord, Morgan Stanley (center); and Bryce Prine, Kosmos Cleaning (right) get their picture made during the After Work Network at Spare Time Entertainment in Greensboro on Nov. 18.

Trends – Published for members of the Guilford Merchants Association

AI search tools push brands toward richer, humanlike content BY KEIR DAVIS

AI is an expansive term that can be used to define a variety of things– from ChatGPT to deepfakes to customer service chatbots. And because the technology has such wide-ranging applications, each one will see its own evolution as users tweak the technology to suit specific needs. Because this topic is so broad, let’s focus on one specific aspect of AI, which is how AI is changing the landscape of SEO (search engine optimizaDavis tion). Over the past year, there has been a paradigm shift from concise, keyword-driven content (preferred by search engines like Google) to

BUSINESS

SUCCESS more nuanced, complex, authoritative information, which AI aggregates and uses to provide answers to search questions. This presents a challenge because a user may find AIaggregated information on a search results page vs. visiting a website recommended in search. This means that overall visits to search results pages may be up, but overall visits to actual websites may be down. The search engine is essentially acting as a “middleman” purveyor of information. This also means that the previous strategy of “juicing” websites with keywords no longer matters if folks aren’t visiting the sites themselves due to search page content aggregation. However, this shift also represents

“We humans were trying to write like robots to appease search engines like Google. Now, the robots are trying to write like humans to appease search engines like Google.” — Keir Davis, president and CEO of Xtern Software an opportunity and frankly, a fullcircle moment back to higher quality content. AI is parsing massive amounts of data, looking for expert content to “drive” the conversation (vs. brute-force keyword counting). As a result, content creation (blog posts, news items, additional pages, etc.) no longer favors trying to squeeze in as many mentions of keywords as possible, leading to robotic-like content. Instead, AI prioritizes more nuanced, subject-matter expertise that it aggregates to provide information to users. In other words, we humans were trying to write like robots to appease search engines like Google. Now, the robots are trying to write like humans to appease search

engines like Google. This is still a live conversation because websites (and the companies, brands, and products that use them) have a vested interest in users visiting their websites to complete transactions and engage in other ways. How that will occur is still somewhat of an open question, but for sure, investing time and energy in creating richer content is a way to get ahead of the game. Keir Davis is president and CEO of Xtern Software 336-574-3731 www.xternsoftware.com

Member orientation

Stephanie Ward, Print Plus Inc., speaks with new GMA member Gene Jeffries, Quaintance – Weaver Restaurants & Hotels, during the Dec. 3 member orientation.

Alison Huber, Dynamic Quest, speaks with new GMA members Theldora Williams, Bling Name Badges (left); Taylor Robertson, Luxe Skin Studio (middle); and Adam Lindsay, Champion Health (right) during the Dec. 3 member orientation.

The Guilford Merchants Association held a member orientation on Dec. 3. Pictured in front row from left are: Terry Rose, Fibrenew Greensboro; Adrena Murdock, Sunbird Storage; Kelsey Moore, High Point Public Library; Gabriel Reber, New York Life; Steve Taylor, Solace IT Solutions; Theldora Williams, Bling Name Badges; and Amy Baylock, United Way of Greater High Point. Middle row, from left: Kathy Cohen, Mary Kay Cosmetics; Cathy Seraphin, St. Moritz Building Services Inc.; Amber Baker, Graham Personnel Services; Haley Winstead, United Way of Greater High Point; Taylor Robertson, Luxe Skin Studio; Kaleigh Cook, Habitat for Humanity; Gene Jeffries, Quaintance – Weaver Restaurants & Hotels; and Michelle Bolick, GMA. Back row, from left: Daniel Hypolite, BluSky Restoration; Adam Lindsay, Champion Health; Bivinder Pal, Pal Franchise Consultant LLC; Brandon Shanahan, The Resource; and Park Williams, Raymond James. 7

Trends – Published for members of the Guilford Merchants Association

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