Online SS20 Men's

SPRING / SUMMER 2020

b r a i f c r s o f s u o Fa m Since the beginning, we’ve always been on the search for fabrics that are different and distinctive. It all started with our slowspun Macaroni fabric in 1993, in complete contrast to fast-fashion, we created a garment built to withstand the test of time.

As we look towards a more sustainable future, our new Bamboo, Tencel and Linen ranges tick all the boxes, they look great and are kinder to you and kinder to the planet, find out more inside!

We are constantly looking to improve on our environmental footprint, from introducing new sustainable fabrics, to working with greener suppliers and reducing the amount of plastic we use. There is still a lot to do, but the future is definitely looking more fish friendly.

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MEN’S CLOTHING

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WEAR IT, WASH IT The opposite of fast-fashion, our unique Macaroni fabric is slow spun for more fun! Long lasting wash after wash, with no need to iron, this triple twist yarn is the legacy of Weird Fish and will be with us for years to come.

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LAID BACK LINEN There is a reason this material has been around for so many years, loved by the Egyptians for its anti-microbial properties, it is the world’s strongest natural fibre so it lasts longer, plus being made from the incredibly versatile flax plant, nothing goes to waste.

Bam

BRILLIANT BAMBOO What can we do with just bamboo? This fast-growing, replenishable grass doesn’t require pesticides, is cut not uprooted so it’s kinder to the soil and biodegradable. Its fibres can be spun and woven into a super soft fabric that’s kind to skin, has great UV protection, moisture management and thermal control properties.

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BLACK 055 / ORANGEADE 581 / MARSHMALLOW 397 / GREY MARL 527

DEEP TURTLE - 11648 S-5XL - ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

BLUE INDIGO 847 / BLUE WASH 488 / DARK OLIVE 711 / GREY MARL 527

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QUANTUM POLLOCKS - 11738 S-5XL - ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

BLACK 055 / GREY MARL 527 / MARSHMALLOW 397

ZEPPELFIN - 11803 S-5XL - ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

BLUE INDIGO 847 / BLUE WASH 488 / GREY MARL 527 / MARSHMALLOW 397

WEIRD FISH FEST - 11797 S-5XL - ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

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MEN’S ARTIST T-SHIRTS

NAVY 090 / ORANGEADE 581 / MARSHMALLOW 397 / GREY MARL 527

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HAKE NEWS - 11664 S-5XL - FRONT PRINT ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

BLUE INDIGO 847 / ORANGEADE 581 / MARSHMALLOW 397 / GREY MARL 527

THE CLAM - 11783 S-5XL - ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

NAVY 090 / DARK OLIVE 711 / BLUE WASH 488

WALKFIN DEAD - 11793 S-5XL - ARTIST T-SHIRT 100% COTTON JERSEY

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BLUE INDIGO 847 / GREY MARL 527 / DARK OLIVE 711 / NAVY 090

NOT WEIRD - 11726 S-5XL - FRONT PRINT ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

BLUE INDIGO 847 / GREY MARL 527 / MARSHMALLOW 397 / BLUE WASH 488

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BATTERED - 11616 S-5XL - ARTIST T-SHIRT 100% COTTON JERSEY MARL: 88% COTTON, 12% POLYESTER JERSEY

NAVY MARL 589 / PAGODA BLUE 214 / DESERT ROSE 207 PISTACHIO 150 / DUSTY WHITE 833 / ORANGEADE 581

FISHED - 10795 S-5XL - BRANDED T-SHIRT 60% COTTON, 40% POLYESTER SINGLE JERSEY

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ORANGEADE 581 / PISTACHIO 150 / MARSHMALLOW 397 / NAVY 090

SUNSET - 11774 S-5XL / GRAPHIC T-SHIRT 60% COTTON, 40% POLYESTER SINGLE JERSEY

NAVY 090 / DESERT ROSE 207 / BLUE WASH 488 / HERON 273 ORGANIC

CO TT ON

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POLLOCK - 11737 S-5XL / ORGANIC COTTON GRAPHIC T-SHIRT 100% COTTON JERSEY

MEN’S GRAPHIC T-SHIRTS

PAGODA BLUE 214 / MARSHMALLOW 397 / BERRY 053

TIDAL - 11784 S-5XL - ORGANIC COTTON GRAPHIC T-SHIRT 100% COTTON JERSEY

ORGANIC

CO TT ON

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CHARITY COLLABORATION

PISTACHIO 150 / PAGODA BLUE 214

SUP DOG - 11775 S-5XL - BATTERSEA GRAPHIC T-SHIRT 100% COTTON SLUB

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NAVY 090 / MARSHMALLOW 397 / PISTACHIO 150

MACKIE - 11700 S-5XL - GRAPHIC T-SHIRT 60% COTTON, 40% POLYESTER SINGLE JERSEY

NAVY 090 / GREY MARL 527 / PLUM 101

SPEEDWAY - 11771 S-5XL - COTTON GRINDLE GRAPHIC T-SHIRT 60% COTTON, 40% POLYESTER SLUB GRINDLE

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DEEP SEA BLUE 722 / BERRY 053

CORAL - 11639 S-5XL - GRAPHIC T-SHIRT 60% COTTON, 40% POLYESTER SINGLE JERSEY

NAVY 090 / PISTACHIO 150

SKELETAL - 11767 S-5XL / COTTON SLUB EMBROIDERED T-SHIRT 60% COTTON, 40% POLYESTER SINGLE JERSEY

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DENIM 002 / BERRY 053

HOOKS - 11675 S-5XL - GARMENT DYED PRINTED T-SHIRT 100% COTTON JERSEY

MARSHMALLOW 397 / BLUE WASH 488

TRURO - 11789 S-5XL - CARBON BRUSHED STRIPE T-SHIRT 100% COTTON JERSEY, CARBON BRUSHED

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FAMOUS FOR FABRICS 14

BRILLIANT BAMBOO A fast growing grass that is easily replenished for a more sustainable material, plus it feels as soft as a cottonsilk blend on your skin. Its breathable and moisture absorbing benefits make it a great choice for clothes to get active in.

LAGOON BLUE 843 / DARK NAVY 476

RAM - 11368 S-5XL - BAMBOO T-SHIRT 67% VISCOSE FROM BAMBOO, 28% COTTON, 5% SPANDEX

DARK NAVY 476

ERIK - 11364 7-11 - BAMBOO SOCK SINGLE PACK 78% VISCOSE FROM BAMBOO, 20% NYLON, 2% ELASTANE

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BLUE WASH 488 / ORANGEADE 581 PISTACHIO 150 / NAVY MARL 589 / BERRY 053

QUAY - 11143 S-5XL - BRANDED POLO 60% COTTON, 40% POLYESTER SINGLE JERSEY

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DENIM 002 / CHILLI PEPPER 466

MADRON - 11701 S-5XL - LONG SLEEVE T-SHIRT 100% COTTON MINI WAFFLE JERSEY

NAVY 090 / CHILLI PEPPER 466 / PISTACHIO 150

TRIPPIER - 11414 S-5XL - BRANDED STRIPE POLO 60% COTTON, 40% POLYESTER SINGLE JERSEY

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BLUE WASH 488 / NAVY 090 / BERRY 053 / PISTACHIO 150

RYDAL - 11752 S-2XL - REVERSE STRIPE JACQUARD POLO 100% COTTON JACQUARD

ORANGEADE 581 / PALE MUSTARD 551 / LEAD 127

TREMAINE - 11786 S-5XL - STRIPE GRINDLE POLO 75% COTTON, 25% POLYESTER SINGLE JERSEY

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MEN’S POLOS

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NAVY 090 / CHILLI PEPPER 466

PASCOE - 11732 S-2XL - PRINTED POLO 100% COTTON SLUB JERSEY

NAVY 090 / LEAD 127

GORRAN - 11661 S-2XL - PRINTED PIQUE POLO 100% COTTON PIQUE JERSEY

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INDIGO 073

ELLERY - 11652 S-2XL - INDIGO STRIPE POLO 100% COTTON JACQUARD

DARK NAVY 476

MARRON - 11706 S-5XL - L/S RUGBY SHIRT 100% COTTON SLUB JERSEY

DARK NAVY 476

MARSHAW - 11707 S-5XL - L/S STRIPED RUGBY SHIRT 100% COTTON SLUB JERSEY

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MEN’S SHIRTS

LEAD 127 / PLUM 101 / PALE MUSTARD 551

APPLEDORE - 11610 S-5XL - S/S SLUB CHECK SHIRT 100% COTTON SLUB

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NAVY 090 / BLUE WASH 488 / BERRY 053

MODBURY - 11715 S-5XL -S/S SLUB CHECK SHIRT 100% COTTON SLUB

INDIGO 073 / ORANGEADE 581

DAWLISH - 11647 S-5XL - S/S PRINTED SLUB SHIRT 100% COTTON TWO-WAY SLUB

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NAVY 090 / PLUM 101 / LEAD 127

DASHBECK - 11646 S-5XL - S/S HAWAIIAN SLUB SHIRT 100% COTTON TWO-WAY SLUB

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MARSHMALLOW 397 / DENIM 002 / SOFT GREY 710

ELM - 11339 S-5XL - S/S FABRIC INTEREST SHIRT 100% COTTON SLUB

DENIM 002

SALTERTON - 11756 S-5XL - S/S DENIM JACQUARD SHIRT 100% COTTON DENIM JACQUARD

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DENIM 002

BICKINGTON - 11617 S-5XL - S/S PRINTED DENIM SHIRT 100% COTTON DENIM

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LEAD 127 / PLUM 101

DUNSFORD - 11651 S-5XL -S/S SPACE DYED STRIPE SHIRT 100% COTTON

NAVY 090 / MARSHMALLOW 397

HAYLE - 11669 S-5XL - S/S VINTAGE WASH PRINT SHIRT 100% COTTON

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FAMOUS FOR FABRICS 30

LAID BACK LINEN There is a reason this material has been around for so many years, loved by the Egyptians for its anti-microbial properties, it is the world’s strongest natural fibre so it lasts longer, plus being made from the incredibly versatile flax plant, nothing goes to waste.

DARK NAVY 476 / DARK RED 491

WOODY - 11946 S-5XL - S/S LINEN BLEND SHIRT 55% LINEN, 45% COTTON

DUSTY WHITE 814

DENIM 002

HAWES - 11947 S-5XL - S/S PRINTED LINEN BLEND SHIRT 55% LINEN, 45% COTTON

CYRUS - 11357 S-2XL - S/S PRINTED LINEN BLEND SHIRT 55% LINEN, 45% COTTON

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HERON 273 / DENIM 002

BRAUNTON - 11621 S-5XL - S/S CHECK WESTERN SHIRT 60% COTTON, 40% POLYESTER

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DARK DENIM 164

INDIGO 073

CALDER - 11624 S-2XL - COTTON FINE STRIPE CREW KNIT 100% COTTON SLUB

FILEY - 11655 S-2XL - STONE WASH COTTON CREW KNIT 100% COTTON

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DARK OLIVE 711 / DEEP SEA BLUE 722

YARE - 11801 S-5XL - CREW NECK FLEECE 97% POLYESTER, 3% SPANDEX

NAVY 090 / CHILLI PEPPER 466 / PAGODA BLUE 214

FOLK - 11658 S-5XL - HEAVY WASHED BUTTON NECK SWEAT 50% COTTON, 50% POLYESTER

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NAVY 090 / CEMENT 119

SHUTT - 11932 S-5XL - CREW NECK LOOPBACK FLEECE 100% COTTON LOOPBACK STRIPED MARL SWEAT

NAVY 090 / CEMENT 119

MUNNINGS - 11934 S-5XL - LIGHTWEIGHT LOOPBACK FULL ZIP HOODY 100% COTTON LOOPBACK STRIPED MARL SWEAT

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CHILLI PEPPER 466 / PAGODA BLUE 214 SAFARI 108 / NAVY MARL 589

BRUNO - 11350 S-5XL - BRANDED FULL ZIP HOODY 50% COTTON, 50% POLYESTER

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MEN’S HODDIES

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CHILLI PEPPER 466 / PAGODA BLUE 214 SAFARI 108 / NAVY MARL 589

QUENTIN - 11935 S-5XL - GRAPHIC POPOVER HOODY 50% COTTON, 50% POLYESTER

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NAVY 090 / SAFARI 108

KENDALL - 11430 S-5XL - 1/4 ZIP PIGMENT PRINTED PIQUE 100% COTTON PIGMENT PRINTED PIQUE

NAVY 090

PEMBERTON - 11431 S-5XL - 1/4 ZIP STRIPED PIGMENT PRINTED PIQUE 100% COTTON PIGMENT PRINTED PIQUE

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MEN’S FLEECE

WASHED BLACK 528 / NAVY 090 / DEEP SEA BLUE 722 CHILLI PEPPER 466 / DARK RUST 868 / PLUM 101 / SAFARI 108

NEWARK - 10818 S-5XL - 1/4 ZIP GRID FLEECE 88% POLYESTER, 12% VISCOSE GRID FLEECE

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WASHED BLACK 528 / NAVY 090

ROSSTEN - 11432 S-5XL - FULL ZIP GRID FLEECE 88% POLYESTER, 12% VISCOSE GRID FLEECE

ECRU 001 / DARK NAVY 476

ERRILL - 11193 S-5XL - 1/4 ZIP TEXTURED FLEECE 100% POLYESTER TWO TONE TEXTURED FLEECE

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SAFARI 108 / NAVY 090 / DEEP SEA BLUE 722 / CHILLI PEPPER 466

ROTHAY - 11814 S-5XL - 1/4 ZIP BIRDSEYE FLEECE 100% POLYESTER BIRDSEYE HONEYCOMB FLEECE

NAVY 090 / SAFARI 108

SWINDALE - 11778 S-5XL - FULL ZIP BIRDSEYE FLEECE 100% POLYESTER BIRDSEYE HONEYCOMB FLEECE

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BLACK 055 / NAVY 090

AVON - 11615 S-5XL - FULL ZIP PRINTED FLEECE 100% POLYESTER PRINTED MICROFLEECE

GREY MARL 527 / NAVY 090

LOCKIE - 11597 S-5XL - FULL ZIP HOODED FLEECE 100% POLYESTER RIB BONDED POLAR FLEECE

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TM

MEN’S MACARON

CHILLI PEPPER 466 / DEEP TEAL 384 DARK NAVY 476 / ECRU 001 / ENSIGN BLUE 258

CRUISER - 10995 TM S-5XL - 1/4 ZIP CLASSIC MACARONI 70% COTTON, 28% POLYESTER, 2% VISCOSE

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Macaroni HOME OF THE

TM

It all began in 1993, when we discovered a collection of redundant circular knitting machines in the corner of a Turkish factory. Once dusted down and started up, it was clear these machines had the potential to create something very special that no one else could. Named after the type of pasta it resembled, the MacaroniTM was born!

Our hard wearing, triple twist yarn fabric soon became a firm favourite, loved for its comfort, relaxed style and worn-in, pregrooved look. A quarter of a century later, our MacaroniTM collection has evolved into a full range of styles and colours, meaning whatever your weekend, we now have the perfect MacaroniTM for you.

WEAR IT, WASH IT MEET IT - The cotton rich yarn itself is slow-spun on knitting machines that were lying dormant until we harnessed the potential of these sleeping giants, making this amazing fabric unique to Weird Fish.

WEAR IT - Triple twisting the fibres makes for a really high quality, strong material, that feels great on the skin. The versatility of the fabric has meant we have been able to introduce more variations to bring you a wide range of styles and colours.

WASH IT - The durability and mix of fibres is designed to eliminate shrinkage, it withstands years of wearing and washing, plus it doesn’t need ironing so makes it the perfect travel companion.

LOVE IT - With us since 1993, this old favourite is iconic to Weird Fish, and with its continued performance time after time we are confident once you try it you will be hooked too.

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DARK NAVY 476 / ECRU 001

ASH - 11208 TM S-5XL - FULL ZIP CLASSIC MACARONI 70% COTTON, 28% POLYESTER, 2% VISCOSE

DARK NAVY 476 / ECRU 001

WHITBURN - 10834 TM S-5XL - FULL ZIP TECH LINED MACARONI 70% COTTON, 28% POLYESTER, 2% VISCOSE

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CHILLI PEPPER 466 / DEEP TEAL 384 DARK NAVY 476 / ECRU 001 / ENSIGN BLUE 258

PARKWAY - 11018 TM S-5XL - 1/4 ZIP TECH MACARONI 70% COTTON, 28% POLYESTER, 2% VISCOSE

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ORANGEADE 581 / NAVY 090 / DEEP TEAL 384 / BLUE WASH 488

CORK - 11157 30”-40” - BRANDED BOARD SHORTS 100% PEACHED POLYESTER MICROFIBRE

TAUPE GREY 323 / DARK NAVY 476 / DARK OLIVE 711

MURRISK - 11164 30”-40” - RELAXED CASUAL SHORTS 100% COTTON TWILL

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MEN’S SHORTS

CHILLI PEPPER 466 / NAVY 090

HELFORD - 11672 30”-40” - PRINTED BOARD SHORTS 100% PEACHED POLYESTER MICROFIBRE

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PLUM 101 / DARK NAVY 476 / DEEP SEA BLUE 722 / TAUPE GREY 323

BALLINA - 11159 30”-40” - RELAXED CASUAL SHORTS 100% COTTON CANVAS

BURNT OLIVE 851 / TAUPE GREY 323

BRIZE - 11161 30”-40” - COTTON TWILL CARGO SHORTS 100% COTTON CANVAS

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NAVY 090

CUBURT - 11644 30”-40” - CHECK SHORTS 100% COTTON CANVAS

DARK NAVY 476

BYAR - 11945 30”-40” - LINEN BLEND SHORTS 55% LINEN, 45% COTTON

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DARK NAVY 476 / DARK OLIVE 711

TRAVIS - 11936 30”-40” - 3/4 LENGTH TROUSERS 100% COTTON TWILL

MOCHA 571 / NAVY 090

COLAN - 11635 30”-40” - GARMENT DYED PRINTED SHORTS 100% COTTON TWILL

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MEN’S TROUSERS

NAVY 090 / ANTIQUE TAN 347

BUGLE - 11460 30”-40” - SUPER SOFT CHINO 97% COTTON, 3% ELASTANE SUPERSOFT TWILL

DENIM 002

DARK DENIM 164

ROBSON - 11681S - 11681R

BARROW - 11461S - 11461R

WAIST 30”-40” / LEG: SHORT 30”, REGULAR 32”

WAIST 30”-40” / LEG: SHORT 30”, REGULAR 32”

CLASSIC STRETCH DENIM JEAN 98% COTTON 2% ELASTANE DENIM

CLASSIC DENIM JEAN 100% COTTON DENIM

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MEN’S COATS AND JACKETS

LIGHT DENIM 544

TED - 11782 S-2XL - DENIM JACKET 100% COTTON DENIM

NAVY 090

VICTOR - 11445 S-XL - PIGMENT PRINTED WADDED GILET 60% POLYESTER, 40% COTTON

NAVY 090

KERSHOPE - 11689 S-2XL - CANVAS JACKET 100% COTTON CANVAS

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TAUPE GREY 323 / NAVY 090

SARK - 11759 S-2XL - COTTON TWILL TRUCKER JACKET 100% COTTON TWILL

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BARK 784

SCANDALE - 11760 S-XL - PIGMENT PRINTED JACKET 60% POLYESTER, 40% COTTON

NAVY 090 / DARK OLIVE 711

COLEDALE - 11636 S-XL - PIGMENT PRINTED FIELD JACKET 60% POLYESTER, 40% COTTON

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MEN’S ACCESSORIES

DARK NAVY 476

ERIK - 11364 7-11 - BAMBOO SOCK SINGLE PACK 78% VISCOSE FROM BAMBOO, 20% NYLON, 2% ELASTANE

BLACK 055 / GREY MARL 527

ARBOUR - 11182 7-11 - BRANDED BONES SOCK MULTI PACK 66% COTTON, 32% NYLON, 2% ELASTANE

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BLUE WASH 488 / CHILLI PEPPER 466

LYMAN - 11180 S-2XL-/ BOXER SHORTS TWIN PACK 96% COTTON, 4% ELASTANE SINGLE JERSEY

TWILIGHT 752 / DARK NAVY 476 / BURNT OLIVE 851

BRAWN - 10854 ONE SIZE - BRANDED CAP 100% COTTON TWILL

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DEEP SEA BLUE 722 / BERRY 053 / NAVY 090 / BLUE WASH 488

SCARFELL - 11453 ONE SIZE - BRANDED HERRINGBONE CAP 100% COTTON PEACHED HERRINGBONE

DARK OLIVE 711

CARLSBAD - 11627 ONE SIZE - REVERSIBLE BUCKET HAT 100% COTTON CANVAS

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BROWN 006

KEYLOR - 11330 S-XL - LEATHER BELT 100% LEATHER

NAVY 090 / DARK OLIVE 711

RANDALL - 11329 S-XL - BUCKLE WEBBING BELT 100% POLYESTER WEBBING

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NAVY 090 / PLUM 101 / ASH GREY 606

WATERFORD - 11795 7-12 - PRINTED FLIP FLOP SOLE: 100% EVA/UPPER: 100% PU

DEEP TEAL 384 / ASH GREY 606 / NAVY 090

WEXFORD - 11798 7-12 - WAFFLE FLIP FLOP SOLE: 100% EVA/UPPER: 100% COTTON/TOE POST: 100% SPANDEX

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MEN’S FOOTWEAR

NAVY 090

BRAD - 11809 7-12 - NEOPRENE FLIP FLOP UPPER: 100% PU/UPPER LINING: 100% COTTON INSOCK: 100% EVA / OUTSOLE: 100% EVA

BROWN 006

FULLER - 11531 7-12 - NUBUCK FLIP FLOP UPPER: 100% COTTON / INSOCK: 100% SUED OUTSOLE: 100% EVA

BROWN 006

DALEY - 11536 7-12 - LEATHER TWO STRAP SANDAL UPPER: 100% LEATHER / UPPER LINING: 55% POLYAMIDE, 45% POLYURETHANE / INSOCK: 100% SUEDE OUTSOLE: 100% EVA

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NAVY 090 / ASH GREY 606

HARRY - 11666 7-12 - CANVAS PULL ON SHOE UPPER: 100% COTTON / INSOCK: 100% COTTON OUTSOLE: 100% RUBBER

NAVY 090 / ASH GREY 606

HARRISON - 11534 7-12 - CANVAS LACE UP SHOE UPPER: 95% COTTON, 5% PU / UPPER LINING: 100% COTTON/ INSOCK: 100% COTTON / OUTSOLE: 100% RUBBER

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SALES TEAM PETER DARBY SALES MANAGER 07525 901798 PETERDARBY@WEIRDFISH.CO.UK BEN WILSON SALES REPRESENTATIVE SOUTH ENGLAND & WALES 07525 901799 BEN@WEIRDFISH.CO.UK FOR CUSTOMER SUPPORT CONTACT THE TEAM

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AGENCY INTERNATIONAL SALES AGENT IRELAND HEAD OFFICE - (+353) 046 9023820 EMAIL - AGENCYINTERNATIONAL@EIRCOM.NE BRIAN MURPHY - (+353) 086 2429613 DES MURPHY - (+353) 086 8131352 JAMIE MURPHY - (+353) 086 8391068 NETHERLANDS CONTACT SALES OFFICE 01242 526242 SALES@WEIRDFISH.CO.UK PALSAN OY SALES AGENT FINLAND, ESTONIA, LATVIA & LITHUANIA HEAD OFFICE - (+358) 09 7257270 JANNE HAAVISTO - (+358) 50 5588755 EMAIL - JANNE@PALSAN.FI WWW.PALSAN.FI

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HEAD OFFICE WEIRD FISH LTD, UNIT 15 MILLER COURT, SEVERN DRIVE, TEWKESBURY BUSINESS PARK, TEWKESBURY, GL20 8DN

PASCAL OPSOMER SALES AGENT FRANCE (+33) 673 395952 EMAIL - POP@MOUSQUETON.EU ENZIAN CONNECTION AGENCY SALES AGENT GERMANY CHRISTOPH LOESCH (+49) 1763 9131062 EMAIL - WEIRDFISH@CL-HANDELSAGENTUR.DE

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The only way is ethics…

We don’t claim to be a 100% ethical brand from top to tail yet - but we do believe there’s a better way of doing things. An approach that will have benefits for everyone – for us, for you, for our customers, partners and their employees, for our products and all our futures.

But rather than go on and on about CSR, ethical trading policies and ‘green’ sustainability strategies… we just want to tell you about how we are doing things we think are a little better.

BETTER FOR OUR FACTORIES AND THEIR EMPLOYEES We plan to move more and more products to Platinum Level Green factories who offset up to 90% of emissions through wind, solar and steam power.

We have created a policy which sets out how our suppliers are to act and comply with our stance on ethical manufacturing and sustainability in all aspects of product development.

All our factories are being asked to achieve the following targets by 2022.

ADDITIONAL ACCREDITATION: SGS SA 8000 SYSTEM CERTIFICATION UKAS QUALITY MANAGEMENT TILTRO TIL TEXTILER CERTIFIED TO DE BLENDED STANDARD – ORGANIC EXCHANGE

BETTER FOR OUR PRODUCTS

Being ‘Famous For Fabrics’ means we constantly search for interesting, innovative and different materials that look and feel fabulous. We now want to become’ famous for sustainable fabrics ‘ With sustainability driving advances in textiles and fibres, we’ve been hard at work over the last two years introducing an increasing number of sustainable fabrics to or range – some made from some very unlikely ingredients – not weird…just different.

TENCEL Super comfy, beautifully cool to wear and biodegradable, Tencel fabrics are made from wood pulp from fast growing trees.

The process that goes into making this more sustainable fabric has won Tencel a European Award for the Environment.

BAMBOO What can we do with just bamboo? This fast-growing, replenishable grass doesn’t require pesticides, is cut not uprooted so it’s kinder to the soil and biodegradable. Its fibres can be spun and woven into a super soft fabric that’s kind to skin, has great UV protection, moisture management and thermal control properties.

LINEN There is a reason this material has been around for so many years, loved by the Egyptians for its anti-microbial properties, it is the world’s strongest natural fibre so it lasts longer, plus being made from the incredibly versatile flax plant, nothing goes to waste.

GLOBAL ORGANIC TEXTILE STANDARD

(NOT SO) FAST FASHION

CERTIFIED FAIRTRADE

The opposite of fast-fashion, our unique Macaroni fabric is slow spun for more fun!

Long lasting wash after wash, with no need to iron, this triple twist yarn is the legacy of Weird Fish and will be with us for years to come. Wear it, wash it, love it, repeat.

ETHICAL TRADING INITIATIVE RBON NEUTRA PRODUCT

BETTER FOR OUR STORES, YOUR STORES… AND ALL OUR CUSTOMERS It’s not just our factories and fabrics where we can see a better way of doing things.

BETTER FOR OUR FUTURE It’s our first leap up the sustainability ladder, they’re small steps but we know there’s more we can do:

We’re saving customer returns and end of line stock from landfill by donating to charity “Newlife” for disabled children, they process and distribute to their special fashion stores to raise money for the charity.

We’re sending fabric offcuts, old trims and spare parts to fashion universities to recycle into garments for their projects.

We’ve almost totally phased out plastic bags in store by switching to our paper alternatives and we’re looking to replace our garment bags with a 100% recyclable alternative, made from sugar cane and PAS2050 carbon neutral certified.

Widen our use of sustainable fabrics such as Tencel and Bamboo across our entire range.

Introduce organic cotton in our cotton rich products.

Introduction of E-Receipts to cut down on paper consumption.

Encourage more welfare schemes for factories to include childcare, education and housing.

Continue to innovate, develop, source, manufacture and distribute fabulous products that are affordable, fun and truly capture that authentic wear the weekend feeling.

CREAPAPER Raw material characteristics

Wood (pulp)

Waste paper

Grass

Local availabilty

low

limited

high

Raw material consumption (kg/tfiber)

2200

1200

1080

Water consumption (l/tfiber)

6000

900

2

Energy consumption (kwh/tfiber)

1403

349

168

Price (€/tfiber)

>750

250-400

350

Use of chemicals

high

low

none

Strength

very high

Medium

high

And because it’s not just fish who need water and clean oceans, we’re even developing a better alternative to our paper store bags.

LEAP 4 Wider partnerships with like minded organisations.

CREAPAPER is a remarkable new high strength material made from grass fibre that’s widely available, uses significantly less water, less energy… and ZERO chemicals.

Customers can also now purchase our branded reusable, organic cotton canvas shopper at the till.

LEAP 1 Phase out plastic bags, use sustainable materials.

LEAP 2 Increase use of sustainable fabrics and accessories.

6

LEAP 3 Move to platinum rated ethical manufacturers

long live the fish.

IT’S OUR REAL LEAP OF FAITH –