Zuber Lawler congratulates

Redbubble and TeePublic love this show because it’s a pop culture phenomenon whose messages resonate with a lot of people,” Davis says. The artist communities on Redbubble’s platforms created “their own adaptations” based on characters and ideas from the show.

“These new designs were up on the marketplaces soon after each episode aired, cutting out the wait time you normally see with the traditional retail model. The artists’ creativity, paired with the flexibility of our marketplace, is why fans love to come to Redbubble and TeePublic to find the products that celebrate their favorite fandoms.”

The Redbubble Group’s partner program not only gives artists the freedom to create, but also allows rights holders to see what fans of their shows are really interested in. Oftentimes, rights holders are surprised by what the artists and fans are drawn to. Rights holders have told Redbubble that the marketplace gives them a new lens through which they can see their fans, which is valuable to their planning efforts.

The legal team Davis leads tries to take an approach that goes above and beyond what the law requires to ensure that the Redbubble and TeePublic ecosystems continue thriving.

“We believe one of the most important principles of our IP policies has to do with the collaboration between parties,” Davis notes. “It’s unfortunate, but historically, IP laws have practically pitted marketplaces against rights holders. One of the best things that could happen in the world of IP is that marketplaces like Redbubble and TeePublic, which have expertise in technology and data that is complementary to the expertise of the rights holders, have the opportunity to work side by side with rights holders to fight the fraud together and prevent it from happening, rather than fighting each other.”