Tampa REALTOR® Magazine - May/June 2018 (Tech Issue)

TAMPA

REALTOR MAY - JUNE 2018 | TECH ISSUE

®

THE OFFICIAL PUBLICATION OF THE GREATER TAMPA REALTORS®

RISE OF THE

ROBOTS A.I. & REAL ESTATE PAGE 26

TOP APPS FOR RE PROS

PAGE 7 COULD BITCOIN BE THE FUTURE OF REAL ESTATE?

PAGE 14

TAMPAREALTORS.ORG

CODE OF ETHICS 13 • MARKET STATS 25 AFFILIATE BUSINESS DIRECTORY 42

CONTENTS

may - june 2018

rise of the robots Artificial intelligence has entered the real estate industry.

PAGE 26

26 5 PRESIDENT’S CORNER

Staying Current on the Wave of Technology

Maximizing Your Smartphone

10

Tips for capturing quality photos and videos. PAGE 10

14

Tales from the Crypto

Could bitcoin and blockchain technology be the future of real estate? PAGE 14

6 REALTORS® IN ACTION RPAC Major Investors

13 CODE OF ETHICS

Registration of URL​Similar to Name of SubsequentlyEstablished Firm

16 YPNDEN

Committed to the Community

25 LOCAL MARKET STATS

18

Facebook Playbook

10 strategies for getting the most out of Facebook’s newest algorithm.

PAGE 18

42

30

6 Hacks to Avoid Being Hacked

Tips to keep your information safe on the web. PAGE 30

Affiliate Business Directory

Hillsborough County and the Tampa-Clearwater-St. Pete MSA

28 CALENDAR

Classes and Events

32 MEET OUR NEW MEMBERS

New REALTORS® and Brokers

41 AFFILATE CORNER

2018 REALTOR® Golf Tournament Recap

Search our list of active Affiliate businesses.

SUBMIT YOUR CONTENT! Do you have a comment on an article in this edition? Want to submit an idea or write an article for the next issue? Contact the editor at news@tamparealtors.org.

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TAMPA REALTOR® • May - June 2018

GREAT NEWS!

LENNAR IS PROUD TO WELCOME CALATLANTIC TO THE LENNAR FAMILY OF COMPANIES! Lennar’s ACES program just got bigger and better!

Our ACES loyalty program now includes Lennar, WCI and CalAtlantic Homes. With more communities, homesites and features to choose from, your clients can select from a wide variety of homes that meet their budgets and lifestyles. Whether your client wants a quick move-in, a luxury kitchen or community amenities, by bundling our brands into one Realtor rewards program, it’s now even easier for our partners to earn rewards and a 5% commission.

Here’s How It Works LEVEL

CLOSINGS

CLOSING COMMISSION

1

Closing 1, 2

3%

2

Closing 3, 4, 5

4%

3

Closing 6+

5%

RESOURCES Access industry news, articles and videos

COMMUNITY Search communities and compare prices

R E WA R D S Track sales and upcoming closings

MESSAGES Receive personalized messages and alerts

To begin your ACES journey and earn more commission, Download the Lennar ACES App on your iPhone, Windows phone, or on any Android device.

Need more information? Contact us at 877-204-0746 or acesloyalty@lennar.com.

FOR REAL ESTATE PROFESSIONALS, ONLY: For real estate professionals licensed to practice in FL who are (1) 18 years of age or older, (2) employed by or otherwise associated with an active real estate broker licensed to do business in FL, and (3) enrolled in the Lennar ACES Rewards Program. The commission levels stated above apply to purchase agreements fully executed between 12/1/17 and 11/30/2018 for select inventory homes. Purchase agreements fully executed prior to 12/1/2017 are excluded. Cannot be combined with commission offers applicable to international buyers. Commission is paid only if, as and when a purchase agreement closes and fully funds. The percentage of commission shall be determined by the order in which the qualified purchase agreements are closed and funded. Purchase agreements that do not close and fully fund will not be included in the ACES commission calculation and may affect the reward level.

Lennar reserves the right to pay the commission to the broker of a real estate professional. Other terms and conditions apply. Offer good for a limited time only. Program subject to applicable laws, rules and regulations. Lennar reserves the right to change, withdraw or discontinue this offer at any time without notice. In order to earn a commission agent/broker must register each prospective buyer in person at a Welcome Home Center, accompany the prospect during prospect’s initial visit and comply with Lennar’s broker participation policy. Not eligible if prospect has previously registered with Lennar or Lennar.com whether individually or with a broker and/or is currently registered with another broker/agent. Visit Lennar.com or see a Lennar New Home Consultant for further details and important legal disclaimers. This is not an offer in states where prior registration is required. +The information from Builder 100 is used or reprinted with permission from Hanley Wood Media Inc. Void where prohibited by law. Copyright ©2018 Lennar Corporation. All rights reserved. Lennar, the Lennar logo, CalAtlantic logo, WCI logo, Lennar Loyalty logo and Lennar ACES Loyalty logo are registered service marks or service marks of Lennar Corporation and/or its subsidiaries. (03/18) WCITPA037

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ACKNOWLEDGEMENTS

TAMPA

REALTOR®

Volume 2 | Issue 3 tamparealtors.org/magazine 813.879.7010

Hohman Homes Real Estate Brokerage & New Home Consultants recently held a ribbon cutting ceremony with the Greater Tampa Chamber of Commerce to celebrate the opening of their new Downtown Tampa office.

Tampa REALTOR® magazine received an Award of Distinction from the Tampa Bay chapter of the Florida Public Relations Association in the “Printed Tools of PR” category. Since its launch in January 2017, the digital version of the magazine has received more than 27,000 impressions online.

On March 27, Yellowfin Realty celebrated the grand reopening of their newly-renovated office in Brandon. The office will accommodate regular sales meetings, customer and vendor appreciation events. It will also house the Yellowfin Academy for Career Advancement.

Connie Johnson, a past Greater Tampa REALTORS® president, was part of a team that lobbied for a new animal abuse law, called Ponce’s Law, which was recently signed by Governor Rick Scott.

Grace Smith, education director at the Greater Tampa REALTORS®, recently earned the REALTOR® Association Certified Executive (RCE) designation, which signifies accomplishment, initiative and professional development. She also recently became a Professional Standards Administrator.

Brittany Stalker, education coordinator at the Greater Tampa REALTORS®, earned her Bachelor of Science degree in health services administration from Keiser University.

The university will host its graduation ceremonies in Fort Lauderdale, Florida on June 9, 2018.

IN LOVING MEMORY...

Lyda Figueredo (Lyda Realty) passed away on April 5.

Originally from Cuba, Lyda came to the U.S. in 1959 and settled in New Jersey. She headed the Hispanic Right to Life Committee of New Jersey in the 1970s and 1980s.

She met with President Ronald Reagan at the White House for her work. In the ’80s, she moved to Tampa with her family and became a REALTOR®, opening her own bilingual real estate office in 1997.

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TAMPA REALTOR® • May - June 2018

2018 OFFICERS President: Mari Colgan President-Elect: Dan Hazy Vice President: Ashley Christie Treasurer: Darlene Davenport Secretary: Bob Pasquarello Immediate Past President: Joe Perez 2018 DIRECTORS Ruth Bryson, Anthony Canizares, John Daux P.A., Marvin Gordon, Nico Hohman, Lea Lagueux, Ellie Lambert, Brad Monroe, Jay Quigley, Carl Shenning, Bridget Jenkins-Wilson and Marie Gregorio EDITOR/DESIGNER Brittany J. Jackson, Communications Director ASSISTANT EDITOR Kimberly Chin, Communications Specialist

The Greater Tampa REALTORS®, Inc. (GTR) is the largest Tampa Bay-based professional association of real estate brokers and sales associates conducting business throughout the Bay. GTR provides educational programs, ethical guidance and other services that enable licensed real estate professionals to help people buy and sell homes in the Greater Tampa area. For more information, please visit tamparealtors.org.

REPRODUCTION Tampa REALTOR® magazine is published bi-monthly for members of GTR in the interest of informing, promoting, and improving the real estate industry.

With the exception of articles and materials from other publications reprinted in this magazine, members and affiliate members of GTR are hereby authorized to reproduce articles appearing in this newspaper, provided each such reproduction gives the following credit: Reprinted from the Tampa REALTOR® magazine, Greater Tampa REALTORS®.

ADVERTISING INFORMATION For advertising information/sales, please contact Brittany J. Jackson at 813.879.7010 or news@ tamparealtors.org. All advertising is subject to the approval of the GTR Board of Directors/Chief Executive Officer.

PRESIDENT’S CORNER

staying current on the wave of technology

O

ver the last few years, the real estate industry has magazine. On page 7, Craig Grant, CEO of The Real Estate experienced dramatic changes due to the advances in Technology Institute, shares some insights on the best technology. There are many opportunities with both apps for real estate pros. Then, on page 10, you can find residential and commercial properties to utilize today’s some great tips on how to maximize your smartphone’s technology. Technology continues to influence how both capabilities to shoot photos and videos. On page 14, consumers and real estate professionals are approaching learn more about how bitcoin and blockchain technology the market. From could be the future video tours to of real estate apps, social media, transactions in a drones and more, commentary by Dr. Technology provides a more transparent and there are lots of Elliot Eisenberg, effective approach for buyers and sellers to innovative ways to consulting help you and your economist for come to an agreement much quicker. listing stand out.

GTR. And, be sure to check out our Clients today are cover story, “Rise of much more knowledgeable because they do online the Robots” on page 26 for a look at the emerging role of research. In today’s world, buyers and sellers have access artificial intelligence and its impact on our everyday lives. to a wealth of information such as an unbiased estimate Finally, I want to encourage any of you who are thinking of the value of a home with just a few clicks. Technology provides a more transparent and effective approach about becoming more involved in the association to consider serving on GTR’s 2019 Board of Directors. It’s for buyers and sellers to come to an agreement much a wonderful way to gain leadership experience, expand quicker. The key is for REALTORS® to be more responsive, understand what exactly the client wants and justify what your business contacts and real estate knowledge, and to continue developing as a professional. See page 8 for they’re getting. more details. Take it from me, serving the association has The real estate market will continue to evolve and been life-changing! technology will improve the methods that buyers and As always, I thank you for the sellers use to complete transactions using data and online tools. REALTORS® who acknowledge technology opportunity to be your voice. as a tool that can and should be leveraged for creating new ways of conducting business and building successful God bless, relationships will have an advantage.

“

With all the technology changing the way REALTORS® do business, we thought we would highlight a few of these innovations in this edition of Tampa REALTOR®

MARI COLGAN 2018 President

The NAR Code of Ethics training deadline is Dec. 31, 2018.

All REALTORS® must complete the mandatory biennial Code of Ethics training by December 31.

Check out the events calendar to register to take the course at GTR: TampaRealtors.org/calendar. tamparealtors.org

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ADVOCACY

3 Easy Ways to Get Involved in REALTOR® Advocacy Today!

realtors in action ®

Your Champions for REALTOR® Rights

RPAC’s mission is to identify candidates for elected office on the local, state and national levels who will work with REALTORS® to promote and protect the American Dream of property ownership. Candidates who receive support from RPAC are not selected based on their political party or ideology, but solely on their support of real estate issues.

Hall of Fame - $25,000+ Lifetime Investment

Vote Did you know that 73% of REALTOR® Party Champions won in 2016 state and local elections?

And, 83% of REALTORS® are registered to vote.

Are you? Let your voice be heard!

Connie Johnson

Visit tamparealtors.org/ vote-today to register!

Jack Rodriguez

Crystal R - $2,500 Investment

Mary McCall

Dennis MacDonald

Act Join 125,000 REALTORS® by signing up for REALTOR® Party Mobile Alerts.

Text the word REALTORS to 30644 to join today.

Susanna Madden

Sterling R - $1,000 Investment

Anthony Canizares

Don Walden

Barbara Jordan

Brad Monroe

Invest Merri Jo Cowen

Want to see yourself here?

We want to see you here too! Partner with NAR to shape the political future of the industry. Learn more at floridarealtors.org/pac

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TAMPA REALTOR® • May - June 2018

Did you know that 33% of REALTORS® participated in RPAC and there were 8,244 Major Investors in 2016?

Learn how you can invest in your profession at tamparealtors.org/rpac.

REAL ESTATE APPS

All the Best Apps for Real Estate

by Craig Grant When Apple originally launched the App Store in July 2008 with the slogan, “There’s an App for That” it was one of the greatest marketing ploys of all time because it really led you to believe there was an app for just about anything. Well, fast forward 10 years later and it is legit. In fact, as of August 2017, there were 2.8 million apps for Android in the Google Play Store and 2.2 million for iOS in the App Store. It is near impossible to keep up with all of them, so the purpose of this article is to help you cut through the clutter and pick the best ones for real estate.

AM Open House (FREE on both iOS and Android) is the best app to use at your open houses and broker opens.

It is a modern sign-in sheet (which will increase the number of registrants and more importantly make them all readable) that provides the person signing in an incentive and instant reward to do so (a digital flyer is instantly emailed to them) and provides you with an easy way to market/follow up with them after the fact. All of this makes AM Open House a great app to use in the field.

AM Open House for Buyers (FREE on both iOS and Android) Have you ever worked with a buyer who is a bit overwhelmed by the property shopping process after bringing them to a handful of properties, to the point they can’t remember the details of one from another? Well, suggest AM Open House for Buyers, the best app for the buyer to use to stay organized and on top of each property you bring them to.

Homesnap (FREE on both iOS and Android) – If you’re at a property with a client, within seconds, Homesnap provides you data on the recent property sales (from local tax rolls), school information (from GreatSchools) and walking and lifestyle scores (from OnBoard). Plus, as a REALTOR®, you can create your own account and connect with your clients in many ways.

HomeStyler by AutoDesk (FREE on both iOS and Android) Are you listing a vacated property but can’t afford to stage it? Or maybe working with a buyer who is having problems seeing the true potential of a home because it is empty or needs some work/ TLC? Check out HomeStyler and virtually stage properties by adding virtual furniture, changing flooring, wall colors, etc.

MagicPlan (FREE on both iOS and Android) What if I told you that you could measure a room standing in one place and without moving any of

the furniture? And not only one room, but all of the rooms and create a floor plan of the entire property? Be prepared to be amazed by Magic Plan.

NAR RPR Mobile (FREE on both iOS and Android) RPR is an amazing set of tools provided by NAR that is only available to members that allows you to create property (residential, commercial and rental), neighborhood, buyer, seller, investor reports and more. And, the app is great for creating, presenting and working with consumers in the field.

Camera Plus (99 cents on both iOS and Android) Camera Plus is the best app for enhancing your photos on a mobile device as it adds a lot of settings and filters that you would typically find on a standalone digital or DSLR camera.

WhatsApp (FREE on both iOS and Android) is one of the best communications apps to use on a mobile device as it has grown to over 1 billion users worldwide who you can essentially communicate with, live stream video and even do file transfer to for FREE as long as you are on a Wi-Fi connection. Plus, it is extremely secure and encrypted for your privacy concerns.

Waze (FREE on both iOS and Android) If a GPS and a social media network had a baby, it would be called Waze, as it is like a GPS on steroids. Due to users of Waze sharing information real-time, you not only get extremely accurate voice turn-by-turn directions, but also alerts if there is a police car up ahead, debris on the road and much more.

Craig Grant is CEO of The Real Estate Technology Institute and a real estate instructor.

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NOMINATIONS

Wanted: nominees for the 2019 board of directors Guide the Future of Your Association with a Seat on GTR’s Board The search now begins for ready, willing and able REALTORS® to not only serve your association as the leaders and decision makers, but to help lay the groundwork for its future. As a GTR officer or director, you could help guide the direction of our profession on the local level and in your business communities.

The GTR Nominating Committee consists of two appointees from the Board of Directors and three general members elected annually at a General Membership Meeting (held on April 19 this year).

The Nominating Committee will interview qualified candidates to serve on the 2019 board in the positions of officers or directors.

Following personal interviews, the committee will submit a recommended slate of candidates.

DO YOU QUALIFY AS A CANDIDATE? General Qualifications: According to the GTR’s bylaws, all candidates must be active REALTORS® in good standing with the local association at the time of application and at the time they take office.

Director: Candidates must have served at the time that they take office as a chairman of a committee of the association for one year, or served on a committee for two years within the last five years.

Corporate Secretary and Vice-President: Candidates must have served at the time that they

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take office as a director of the association for a completed twoyear term within the last five years.

Treasurer: Candidates must have served as an officer or director for a complete term and have served as a member of the Finance Committee for at least one full year within the past five years prior to being nominated.

President-Elect: Candidates must have served as an officer or director for a complete term and have served as a member of the Finance Committee for at least one full year within the past five years prior to being nominated.

Limits: No elected or appointed director or officer shall have served in the same capacity for more than two consecutive terms. The same person may not serve consecutive terms as President, nor may the same person serve consecutive terms as President-Elect. Officers and directors may not serve on the Board of Directors for more than three consecutive terms except the President, President-Elect and Immediate Past President.

WHAT’S THE NEXT STEP TO BECOME A QUALIFIED CANDIDATE? Each candidate is required to sign a Consent to Serve form (available at TampaRealtors. org/nominate), which includes biographical information. The candidate shall declare on the form what office is being sought

TAMPA REALTOR® • May - June 2018

and indicate whether or not there is desire to be interviewed by the Nominating Committee. Consent to Serve forms are due June 27, 2018.

Interviews will be conducted by the Nominating Committee, who will then file their recommended slate of candidates with the President no later than July 14, 2018.

HOW CAN I LEARN MORE ABOUT THE CANDIDATES? The Nominating Committee shall announce its recommended slate of candidates for the officer and director positions at the August General Membership Meeting. Short biographies of all eligible candidates, including the recommended slate, will be published on GTR’s website.

Elections will be conducted by electronic ballot in September.

As the 2018 Chair of GTR’s Nominating Committee, I can promise you that the nomination process will be carried out with the utmost integrity.

If you have any questions, please do not hesitate to contact me by e-mail at ajstally@aol.com with the subject line “GTR Nominating Questions.”

ANDY JOE SCAGLIONE 2018 Nominating Committee Chair

Greater Tampa REALTORS® & Tampa Bay Builders Association

2018

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register at: tamparealtors.org/ expo2018

adults only; $10 ticket includes parking & refreshments; ticket fees paid by homebridge financial PRESENTED by

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PHOTOS & VIDEO

Maximizing Your Smartphone Tips for Capturing Quality Photos & Video

by Marcus Grayson The modern smartphone camera has been good for many REALTORS® in recent years, helping them to save money by photographing their own listings. As a professional photographer, I do understand the temptation to do it yourself. So, I say do it, but do it the right way. These five tips will help you capture quality images and video, all on your smartphone.

KEEP IT STEADY

The best images for photos and videos are smooth and rock solid. So, how do you do this? Use a tripod for steady images.

But if you don’t have a tripod, stand appropriately. A good position is for your feet to be solidly planted and pointed in a “V-shape.”

If you can’t stay steady, then find something to prop the camera on. Put your hands in the correct position; don’t cover the lens with your fingers and tuck your arms at the hip/stomach. Get a good camera angle, usually about hip level and straight. Make sure walls are aligned and don’t shoot pointed up or down.

KEY LIGHTING IS KEY

What you see isn’t what you always get. The best shot you will get with a smartphone will be the outside shots because outside lighting is best. Why? The sun emits the best range of colors. The sun also creates shadows that are difficult to photograph. Inside the home, try to mimic sunlight by turning on every light in the house—even the stove, oven, refrigerator and the ceiling fan lights (keeping fans off).

Indoor lighting with a smartphone is the “Achilles Heel” of the camera. These cameras have very limited ranges of light-to-dark capabilities (called dynamic range). Use

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TAMPA REALTOR® • May - June 2018

a good smartphone app to get more out of your camera, such as PureShot or Pro HDR. Look for one that has HDR capabilities, but beware because there is a serious learning curve. Look for an app that has lots of pro features like ISO, shutter speed adjustment and aperture settings.

INTERIOR WINDOWS: FRIEND OR FOE?

Interior windows are the third biggest challenge to good real estate photography (by the way, getting straight lines on walls is No. 2 and shooting around mirrors is No. 1). When interior windows are your friends, they highlight an interior and make it look natural, cozy and inviting. In an ideal photo, you can actually see what’s going on outside the window—it’s not overexposed and blown out. This is usually your second-best photo (outdoor photo being No. 1). This is very hard to achieve with a smartphone unless you use an HDR app as mentioned above. Interior windows are your enemy when too much natural light floods in mixing with indoor lighting, which can lead to weirdlycolored blue, green or tan photos (by the way, this is controlled by white balance). Smartphones also tend to let in too little or too much light, which leads to overexposed or underexposed interiors. You want the light to be equal. For these reasons, there is not

a lot of good news when it comes to smartphones and windows. It is very hard to balance colors and light levels with a smartphone. Tip: Avoid windows by making sure that windows are behind you when photographing interiors.

RAIN OR SHINE

We live and work in the Sunshine State. The top selling point in Florida is our sunshine. Advice: If possible, only photograph when it is sunny.

Avoid rainy days, foggy days and overcast days.

Most pros won’t shoot under these conditions.

However, you can shoot the interiors while it’s raining. The silver lining in the cloud is this—just after a summer rain we often get the “money shot.” These times create the perfect mix of clouds and sunshine! So, be prepared to shoot after the thunderstorms.

Finally, when in doubt, hire a pro. They have all the experience and equipment that you won’t want to buy. A professional will also edit the photos to balance the color temperature perfectly. Good luck with your shooting!

TOP APPS TO TRY: THE FOCUS IS NOT “HOCUS POCUS”

You tend to get what you want when you focus. Pinching and zooming is a staple function of smartphones and this is how you focus a smartphone camera.

To pinch and zoom, form your fingers into a pinching position. On an iPhone, you can zoom in and out on what you want to focus on.

You can also use the yellow sliding bar to zoom. Tap on the screen where you want the camera to focus and a small yellow box appears there. Tap and hold the box to lock your focus and light level. Now, be absolutely still as you press the shutter button.

Magisto: This video editing app claims it can make you a “video superhero” in a matter of minutes because it does the work for you. Free on iOS and Android.

VSCO: Add a professional touch to your photos with features such as color controls, cropping, exposure and more.

Free on iOS and Android.

PicPlayPost: Create GIFs and video collages with background music in seconds! Free on iOS and Android.

ProCam5: This app offers full-featured video and photo editing capabilities.

Available for $5.99 in Apple’s App Store.

Marcus Grayson is an award-winning broadcast journalist, reporter, videographer, video editor and photographer. He’s won two Edward R. Murrow awards, three Emmys & multiple Associated Press awards. He is a certified gospel preacher and adjunct media teacher at John Hopkins Middle School.

He currently owns HomeCast Media, providing video, photography and drone services. Some of his work can be found at HomeCastMedia.com.

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TAMPA REALTOR® • May - June 2018

LEGAL FAQs

CODE OF ETHICS

Registration of URL​Similar to Name of SubsequentlyEstablished Firm

R

EALTOR® Z was a partner in the XYZ residential real estate firm in the north woods. She was also a former advertising executive who was constantly looking at new and innovative ways to position and market the XYZ firm. While her partners had consistently resisted her suggestions to change the firm’s name to better reflect the locale they served, REALTOR® Z had, with their concurrence, registered a number of domain names based on firm names she had to date been unable to convince her partners to adopt. She felt this was a wise strategy since it was only a matter of time until she would convince her partners that a name change was beneficial. Among the domain names registered were northwoodsrealestate. com, woodsandlakesrealty.com, and upnorthrealestate.com. None of those names were, to the best of REALTOR® Z’s knowledge, similar to the names of other area real estate brokerage companies.

the grounds she had been actively lobbying her partners to change the firm’s name to Up North Real Estate; that she had no intention of using the domain name upnorthrealestate.com until the firm’s name was changed and that at the time she had registered the domain name no other firm that she was aware of had a similar, let alone identical, name. Moreover, she argued, a domain name does not have to mirror a firm’s name, it merely has to present a “true picture.” “The XYZ firm has listed and sold residential property in the north woods for many years. ‘Up north’ is traditionally used by residents and visitors to refer to our area,” she continued. “While I hoped to convince my partners to change the name of our firm to ‘Up North Real Estate’ at some point, if the XYZ firm had used the domain name—which we haven’t— it still would have satisfied Article 12’s true picture requirement since it refers to a particular geographic locale, not to a competing real estate company.”

Approximately a year later Sales Associate B received his broker’s license, left the XYZ firm, and opened his own brokerage firm which he named Up North Real Estate.

When he attempted to register the domain name upnorthrealestate. com he learned it had already been registered by REALTOR® Z. Upset with this turn of events, he filed an ethics complaint with the local association of REALTORS® charging REALTOR® Z and her partners with having violated Article 12 of the Code of Ethics, as interpreted by Standard of Practice 12-12.

The hearing panel agreed with REALTOR® Z’s reasoning, concluding that at the time REALTOR® Z registered the domain name upnorthrealestate. com, it was not similar to the name of any other area real estate company.

The panel also noted that if it had been used, the domain name would have satisfied Article 12’s true picture requirement since it would have simply suggested to consumers that it was a source of property information in that geographic area.

At the hearing, REALTOR® Z defended her actions in registering the domain name upnorthrealestate.com on

Read more ethics case interpretations online at: TampaRealtors.org/Ethics

From the Florida REALTORS® Legal Hotline The Legal Hotline attorneys answer questions about real estate license law and offer legal interpretations of standard business forms and contracts.

FREE legal advice is available for members! Call (407) 438-1409; Open Monday through Friday, 9 a.m. - 4:45 p.m.

Q: My broker did not pay my commissions, so I obtained a civil judgment against him.

Even with this civil judgment, the broker still will not pay me.

Has the broker violated any real estate licensing laws?

A: Yes. If a civil judgment has been obtained against the broker and the broker doesn’t satisfy the judgment within a reasonable time, this is a violation of real estate licensing law. A complaint can be filed with the FREC for violation of Section 475.25(1)(d), Florida Statutes.

Q: I’m a sales associate and want to set up a company using my team name so that my broker can pay my commissions to this separate company. May I do this?

A: No. Pursuant to Section 475.161, Florida Statutes, a sales associate or broker associate must use his or her legal name as it appears on his or her real estate license when incorporating as a limited liability company (LLC), professional corporation (PA) or professional limited liability company (PLLC). tamparealtors.org

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Tales from the Crypto Could Bitcoin & Blockchain be the Future of Real Estate?

by Elliot Eisenberg, PhD

These days, you hear a great deal about how the future of technology rests firmly in the world of bitcoin, blockchain and other cryptocurrencies.

Does it? In a word, “maybe.”

To start, it might be good to begin with a basic understanding of what these new “crypto” technologies are. In short, digital currencies like bitcoin, ethereum and ripple are based on an underlying blockchain framework. A blockchain is a digitized, decentralized, public ledger spread across multiple computers. As new transactions are created, they are combined with others to generate a new block of data for the ledger, and

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TAMPA REALTOR® • May - June 2018

then that new block is added to the existing chain. Blocks cannot be deleted, and every new block is encrypted as it is added to the chain, ensuring that they remain secure. The overall blockchain contains all records from the very first transaction to the most recent. Think of it like a shared cloud file with “track changes” turned on, where multiple parties can continually access and update the ledger with secure transactions. Since the database is shared, continually reconciled, and isn’t stored in any single location, it is far less vulnerable to hacking, since tampering with one instance has no effect on the rest.

Bitcoin is by far the most famous of these blockchain-based applications. With bitcoin and the other cryptocurrencies, users create and validate financial transactions wherein one person pays another for goods or services. Importantly, the distributed ledger technology (DLT) of blockchain can also be used to simplify many types of business and financial operations. And that is why blockchain technology has potential to generate significant cost savings in the financial and business sectors. Electronic ledgers are much cheaper to maintain than traditional accounting systems. Automated DLT systems result in fewer errors, eliminate repetitive confirmation steps, and by drastically shortening processing time, there is less capital being held against the risks of pending transactions.

of ownership records. It could be a way to create a national MLS, with real-time, secure access to property information.

While full adoption of this technology may be years away, in the meantime get ready for it! To that end, consider opening a bitcoin account, learn how to send and receive bitcoin for clients and how to convert it into dollars. There have already been residential real estate transactions in the U.S. that used bitcoin as payment. Moreover, just advertising that you can handle bitcoin transactions will give you a leg up on the competition. While bitcoin is not going to be a business panacea, ignoring it would be a mistake, just as not understanding the web and not having a website would have been years ago.

“While Bitcoin is not going to be a business panacea, ignoring it would be a mistake” - Dr. Elliot Eisenberg But there are many other applications for blockchains outside of the financial sector. They can be used to track goods from the manufacturer to the store shelf and monitor shipping containers in transit and through customs. They can be used to register and track high value goods like diamonds. Blockchains could be used to sell and protect intellectual property like music. And the decentralized aspects of DLT could be used with online file storage to protect and distribute data, while speeding up content delivery. The nation of Estonia is so taken with DLT, it plans to be the first nation to run a fully digital infrastructure with plans for their own cryptocurrency in the works.

Lastly, many of you may be wondering if bitcoin is a good investment. While I have no idea what the future holds, am not a certified financial advisor, and cannot offer financial advice, I myself have shied away from it. It is not money in the formal sense of the word, since it fluctuates wildly in value and is certainly not yet a great medium of exchange as few places accept it. Worse, tax implications of using it have not been sorted out, government regulations are still very much a work in progress, and just like money, it can be stolen if you are not careful. That said, I consider it an asset class like gold; costly, volatile and potentially lucrative. Don’t invest more than you can afford to lose.

While Estonia may be ahead of the curve, some of the next innovations in blockchain may be in the real estate world. If real estate transactions can be moved onto a blockchain, it could be faster and easier to transfer property titles. The blockchain code can include rules, which could, for example, be used to prevent fraud by allowing titles to only be transferred to certain accounts, or when certain conditions are met, such as the transfer of funds in escrow. Blockchains could eventually be used to provide a central, nationwide database of property titles, allowing for the streamlining of transfers

Elliot Eisenberg, Ph.D., is the Chief Economist of GraphsandLaughs, LLC, a firm specializing in economic consulting and data analysis. Dr. Eisenberg earned a Masters and Ph.D. in public administration from Syracuse University. Eisenberg, formerly a Senior Economist with the National Association of Home Builders in Washington, D.C. is a regularly featured guest on cable news programs, talk and public radio, writes a syndicated column and authors a daily 70-word commentary on the economy that is available at www.econ70.com. Dr. Eisenberg also serves as GTR’s consulting economist.

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15

COMMITTEE MEETINGS Affiliates June 6 9:30 - 10 A.M. Appraisers June | July 9 10 - 11 A.M. Board of Directors June 18 | July 16 9:30 A.M. - 1:30 P.M. Building Committee June 5 | July 3 9:30 - 11:30 A.M. Communications June 14 | July 12 9:30 - 10:30 A.M. Finance June 13 | July 11 1:30 - 3 P.M. Governmental Affairs June 1 | July 6 9:30 - 10:30 A.M. Housing Opportunities June 13 | July 11 9:30 - 10:30 A.M. International Council June 11 | July 9 3 - 4 P.M. Professional Development June 12 | July 10 2:30 - 3:30 P.M. Property Managers June 14 | July 12 11 A.M. - NOON REALTOR®/ Attorney June and July Canceled Commerical Alliance June 6 | July 11 10:30 A.M. - 11:30 A.M.

YPNDEN

Committed to the Community

O

ne of my favorite movie quotes is, “There’s nothing stronger than the heart of a volunteer,” (Pearl Harbor 2001) which is why one of my favorite components of YPN is our commitment to community involvement.

We all have the best intentions of giving back, but then life gets in the way and volunteering can become an afterthought. YPN makes it a lot easier for busy REALTORS® and affiliates to give back to our community.

Each year, as a group, we vote on our charity for the year. Past charities have included The Nick Capitano Boys and Girls Club, the Epic II program through the Hillsborough County School District, the REALTORS® Care Foundation and, currently, Solita’s House—just to name a few. We’ve also assisted in projects for Habitat for Humanity, collected food for Feeding Tampa Bay and painted a house for Paint Your Heart Out Tampa.

hurricane victims, wrapping Christmas presents for under-privileged children, or putting their blood, sweat and tears into working at Habitat for Humanity’s ReStore. (More sweat than blood and tears… there’s no AC in the building!)

So, as much as I love a good time, and enjoy networking and growing my business, my favorite part of YPN is giving back to the community where I was born and raised and doing it with some of my favorite people.

While most of you are used to seeing pictures of our awesome YPN group enjoying a cocktail and networking with other GTR members, what you don’t see are all of the gift cards that we collect at our events to donate to that year’s charity. You don’t see our selfless YPN members filling boxes of supplies for

REALTORS® PAC June 1 | July 6 10:45 A.M. - 12:15 P.M. Technology June 11 | July 9 1:30 - 2:30 P.M. YPN Advisory Board June 12 | July 10 10 - 11 A.M.

Find us on Facebook & Instagram @TampaYPN Michelle Hernandez is an Account Executive for First American Title Company, helping REALTORS® grow their businesses through free technology & marketing tools offered by First American.

REALtour Lunch at the Lagoon

Join YPN on June 7 at 11 a.m. for a tour of the Crystal Lagoon at Epperson in Wesley Chapel.

$15 to attend • Lunch is included Register at TampaRealtors.org/Lagoon

16

TAMPA REALTOR® • May - June 2018

life your way

Grand Opening New Model Taylor Morrison at Willow Point WaterGrass offers an easier, simpler way of living, private neighborhoods that are nestled in nature, each featuring its own park, including playground equipment and half basketball courts.

The WaterGrass Club boasts a state-of-the-art fitness center, social gathering rooms, Jr. Olympic pool and resort pool with splash zone and 5 shade structures. Nearby, all the conveniences and shopping yet away from the traffic and congestion.

Visit our beautifully decorated model homes from the area’s finest builders.

CalAtlantic Homes | DR Horton | Taylor Morrison | Vitale Homes Single Family Homes from the $300s | Villas from the low $200s Variety of Quick Move-In Homes from the low $200s

813-907-0101 | WaterGrassLife.com I-75 to exit 279 (SR 54). East 2.6 miles, Left on Curley Road, WaterGrass is ahead on the right.

Homes within WaterGrass are constructed and sold by builders not affiliated with Crown Community Development. Future development of WaterGrass may or may not occur as shown on illustrations, depictions or maps.

Pricing and availability subject to change without notice. CalAtlantic #CGC 1506304, DR Horton #CBC 039052, Taylor Morrison #CBC 1261486, Vitale Homes #CBC1257646

tamparealtors.org

17

SOCIAL MEDIA

*Statista (2018, April 12) Most popular social networks worldwide as of April 2018, ranked by number of active users.

18 TAMPA REALTOR® • May - June 2018

FACEBOOK PLAYBOOK 10 Strategies for Getting the Most out of Facebook’s Newest Algorithm

by Tracy Wisneski It’s happening again! Facebook is using a new algorithm that is once again limiting business page content in the newsfeed and reshaping how we interact with our target audiences. The Facebook Zero of 2018 is the third or fourth time that brand page organic reach has been greatly limited by Facebook algorithm changes since the first major cut in 2012.

Before you throw your hands up in despair, frustration or anger, remember Facebook is a business. It is their job to fine tune their business model and keep their base users pleased. In fact, according to Mark Zuckerberg’s post on Jan. 11, 2018, the goal of this latest algorithm is to build engagement and user satisfaction.

Beyond rationalizing the purpose of the latest changes, it’s important to consider Facebook’s AMU (active monthly users) eclipses that of the other social media networks with over 2.2 billion users. By comparison, there are 813 million AMUs on Instagram (owned by Facebook), 330 million on Twitter and 260 million on LinkedIn.* When you consider how many prospects are using Facebook, the rich targeting tools available for ads and examine the cost-effectiveness of the platform when compared to traditional marketing, you’ll likely settle into the reality that it’s just too strong a resource to warrant sitting it out. So, let’s move on to the strategies for how to maximize your Facebook presence considering the recent algorithm changes.

The key part of Zuckerberg’s Jan. 11 post that should help inform your Facebook strategy is “…you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people. For example, there are many tight-knit communities around TV shows and sports teams. We’ve seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.” tamparealtors.org

19

SOCIAL MEDIA

So, there you have it: The Golden Ticket is the “Big E” (engagement).

The following strategies will help you build engagement on your Facebook business page: FACEBOOK LIVE VIDEOS

Facebook Live is among the most engaging, highreach activities on Facebook. Friends and fans are directly notified, video is an engaging medium and viewers can send you comments and questions in real time for your response.

While this is a fantastic tool, you’ll want to be prepared with strong Wi-Fi and enough preparation and confidence to be broadcasted live.

There are a wide variety of topics you can include like local market updates, buyer/seller education, home tours, local events and more.

VIDEO POSTS

Especially due to the challenges of streaming good quality Facebook Live videos, pre-recorded videos are a great runner-up. They don’t require a strong Wi-Fi connection, can be recorded at any time and allow for editing.

They are still quite engaging and get more reach than other types of posts. In order to really capitalize on engagement, you’ll want to be prepared to respond to comments and answer private messages as they’re posted.

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TAMPA REALTOR® • May - June 2018

USE HASHTAGS

Hashtags are not just for Twitter. Hashtags serve as an index so others interested in a topic can find your posts, even if you were not connected before. Is it #NationalDonutDay? Use that trending hashtag to connect with new prospects by posting a visit to a popular local donut shop (be sure to tag them to get their engagement, too!) or post a live video from your home as you share a family donut recipe!

INVITE YOUR AUDIENCE TO SHOW OFF

People love to show off their children, pets, favorite recipes, flourishing gardens, fancy cars, etc. Invite them to comment with those pictures and you can sometimes stumble upon engagement gold. On National Puppy Day, I combined the trending hashtag with a picture of me and my pup and an invitation for my audience to share pictures of their pups resulting in over 50 comments and fun for all.

POST YOUR CLIENTS

Some clients will be more private than others, so it’s important that you first ask permission before posting, but if they’ll allow you to take and post a picture at the closing table or in front of their new home, do not pass up on the opportunity. This is word-of-mouth marketing at its best! Once your client tags herself, or better yet, shares it to her profile, you’ll reach a great number of that client’s friends in a very positive way.

Life events, like buying or selling a home, rank very high in the Facebook algorithm and comments like “congratulations!” also significantly boost reach.

Those friends notice their friend was happy with your services, so it’s a very effective means of elevating your brand as well.

POST AN OPINION POLL

You know what they say about opinions, everyone has one and they love to share them. Ask fans to vote on their favorite kids’ room design or their opinion on a new kitchen design trend. From your Facebook business page, you can access a variety of posts. The last one on the list is “Create a Poll”

and it allows you to create a poll with two options and pictures of each. You can run it for as long as a week if you choose. Making a selection is such an easy way to engage that you’ll get several votes, and the engagement “points” that come with each.

readership demographics. Furthermore, your target audience has to work harder to contact you from an ad, because they have to pick up the phone or send you an email to respond.

CREATE RELEVANT FACEBOOK GROUPS

Facebook allows you to hone your audience based on precise target data and your prospects can be immediately redirected to a landing page, direct message, sign-up list or a one-click call, among other effective methods for immediate lead capture.

It’s important to remember your brand is not the focus of the group; rather, the members are the focus and the group should bring value to them.

Combine the other strategies with paid Facebook campaigns for better results. In addition to the increased reach and engagement, you’ll also be building and honing your Facebook audiences using retargeting tools. Facebook audiences empower business pages to retarget users who’ve interacted with their posts and content before, helping to increase the repetitive marketing touches required to eventually convert leads.

Facebook Groups bring together people with a common interest. They enjoy better reach among group members and foster engagement. Some possible group topics are First Time Home Buyers, Empty Nesters, Gardening, etc.

INTERACT WITH YOUR POSTS AND ENLIST TEAM MEMBERS TO HELP When working on your Facebook page and/ or Facebook Groups, you can toggle between interacting as your page manager or as yourself (your personal profile). From each post, toggle over to your personal profile to like, comment and share your posts as appropriate. If you’ve got a team, enlist team members to interact from their profiles as well.

ENCOURAGE A DISCUSSION

Creating a post encourages comments and discussion is the height of engagement, carrying the greatest organic reach. Of course, it is much easier said than done. Some topics to explore are asking for people’s experiences, requesting advice, inspiring nostalgia and initiating discussions on pop culture.

PAY TO PLAY

Facebook is free for users, so people sometimes forget Facebook is a business largely monetized with ad dollars. When you compare the cost per result using Facebook ads with the cost of traditional marketing, your bang for buck is undeniable. Paying for a local print ad costs hundreds to thousands of dollars and only targets prospects based on geography and basic

Building engagement with ads and boosted posts also builds overall engagement, because a user who’s recently interacted with one of your ads is more likely to see your organic (non-paid posts) after that interaction.

Facebook is only one of many tools, both new and traditional, that should be part of a REALTOR®’s marketing strategy. While these changes can be frustrating, they also encourage more effective methods for communicating with our audiences which in return help inform adaptations of our other tools as well.

Tracy Wisneski is a REALTOR® with RE/MAX Champions and a social/digital media strategist.

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21

SMART HOME TECH

Hi-Tech homes How Smart Home Technology Can Help Make the Sale

by Kimberly Chin Many homeowners are adopting smart home technology that can impact a buyer’s purchase decision. A smart home is considered a residence equipped with devices that can monitor and control appliances and systems remotely.

These devices allow homeowners to remotely monitor and control features of their home such as the thermostats, appliances and lights. Although 82 percent of buyers don’t ask their REALTOR® about smart-home devices, they’re still interested in those devices, according to the National Association of REALTORS®.

With the demand strong, homeowners who purchase one smart home gadget are likely to buy more. Voice control makes for even easier use of these systems. Millennials along with older generations are turning to these gadgets for improving energy efficiency and security. When marketing smart home listings, these are two benefits REALTORS® should strongly emphasize. Demonstrating the technology when showing a home can effectively showcase the benefits to impress prospective buyers.

These devices can be easily transferred between homeowners. Smart home products can lead to a higher sale price depending on the value of each individual device feature. Keep in mind, personal data from smart home devices may be at risk when transferred between homeowners, which could leave previous owners vulnerable to identity theft after a sale. Make sure sellers delete all personal information and reset the devices to factory settings to prevent this from happening.

Be on the lookout for smart home products, so you can educate your clients on how they can affect home sales and help them make informed decisions.

22

TAMPA REALTOR® • May - June 2018

5

Smart Home Gadgets to Attract Buyers SMART THERMOSTATS Smart thermostats such as the Nest or the Ecobee3 are great selling points for buyers looking for energy efficient devices in the home. These thermostats can learn your preferences and automatically adjust temperature settings when you are asleep or away from home. And, you can easily control them from a smartphone.

SMART LIGHTING Installing smart lighting dimmers and senors can save a considerable amount on a homeowner’s annual electric costs because adjustments can be made based on availability of daylight or whether a room is occupied.

SMART SECURITY SYSTEMS Smart home security systems interface with a home’s Wi-Fi network and can be controlled with a smartphone or other mobile device. These systems make it possible to remotely monitor activity at your home, which could be a valuable addition to buyers.

SMART LOCKS Smart locks add another layer of hi-tech security, and value, to a home. Depending on the brand selected, smart locks have a range of features from keyless entry to voice activation to use of biometrics like fingerprints or eye scans to open doors.

These locks can also allow homeowners to create custom PIN codes for guests to use.

SMART APPLIANCES A smart home wouldn’t be complete without smart appliances that make everyday chores easier to manage.

Upgrading a kitchen with a smart refrigerator that can notify you when it’s time to restock or even adding a smart washing machine that can send you a text when clothes are ready to dry can go a long way in securing a larger sales price for a home.

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Valencia del Sol is being developed and sold by Hillsborough County Associates IV, LLLP. Valencia del Sol is designed for residents aged 55 & older, and is intended to meet the exemption under the Federal Fair Housing Act. This is not an offering in states where prior registration is required. ©2018 10900-009 2-23-18

TAMPA REALTOR® • March - April 2017

10900-009 VDS Tampa Realtor Mag MAR/APRIL 2018 Issue-2-26-18-sa.indd 1

2/26/18 4:35 PM

APRIL 2018 Single Family Homes

April 2018

April 2017

% Change

1,562

1,651

5.4%

$249,000

$229,990

8.3%

97.9%

97.7%

0.2%

22 Days

29 Days

-24.1%

Inventory (Active Listings)

4,056

4,434

-8.5%

Months Supply of Inventory

2.5

2.7

-7.4%

April 2018

April 2017

% Change

466

485

-3.9%

$165,000

$152,900

7.9%

97.1%

96.9%

0.2%

22 Days

27 Days

-18.5%

Inventory (Active Listings)

798

933

-14.5%

Months Supply of Inventory

1.7

2.0

-15.0%

April 2018

April 2017

% Change

4,003

4,158

-3.7%

$235,000

$214,900

9.4%

97.2%

96.9%

0.3%

26 Days

29 Days

-10.3%

Inventory (Active Listings)

10,032

10,639

-5.7%

Months Supply of Inventory

2.5

2.7

-7.4%

April 2018

April 2017

% Change

1,487

1,570

-5.3%

$162,000

$150,000

8.0%

96.2%

95.9%

0.3%

27 Days

29 Days

-6.9%

Inventory (Active Listings)

3,443

3,810

-9.6%

Months Supply of Inventory

2.5

2.8

-10.7%

Closed Sales

HILLSBOROUGH COUNTY

Median Sale Price Median % of Original List Price Received Median Time to Contract

Townhouses/Condos Closed Sales Median Sale Price Median % of Original List Price Received Median Time to Contract

TAMPA - ST. PETE - CLEARWATER MSA

LOCAL MARKET STATISTICS

Single Family Homes Closed Sales Median Sale Price Median % of Original List Price Received Median Time to Contract

Townhouses/Condos Closed Sales Median Sale Price Median % of Original List Price Received Median Time to Contract

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25

RISE OF THE

Robots

by Patricia Riesenkampff Many REALTORS® will state that time is one of the most precious and difficult aspects of real estate to manage.

More than 230 tasks comprise the “critical role of the REALTOR®.” Showing properties for rentals or sales is one major time consumer.

The fourth Industrial Revolution is fast approaching with rapid, innovative breakthroughs in fields such as the “internet of things,” 3D printing, artificial intelligence(AI) and the use of robots. The humanoid type of today’s robots have come a long way since Westinghouse’s unveiling of their talking, walking and even smoking, human-like machine “Elektro” at the 1939 World’s Fair in

26

TAMPA REALTOR® • May - June 2018

New York. As the mechanics of robots progressed, so did the software.

Robots have entered a vast range of our daily lives. The use of robots in pharmacies, hospitals, and for microsurgery and medical procedures has long since become mainstream and they are being used to quickly and efficiently park our cars and to pick our fruit in the orchards.

This technology is opening doors and it seems robots are here to stay. There are many competing companies refining and innovating with ever-better designs and specific robot uses. Their strengths are in the quick response time, selective attention and the memory they are pro-

ROBOTS IN REAL ESTATE grammed with. Robot weaknesses include the important areas of creativity, negotiation and persuasion, which still only humans excel at. However, a report by a Korean employment and informational service projects that by the year 2030, artificial intelligence will cover core work tasks of 70 percent of doctors and nearly 60 percent of university professors, judges and prosecutors.

How do these innovations affect our realm of real estate? We already have highly-improved flying drones for marketing photos and virtual tours. A company out of California called ZenPlace has been using robots to show rental properties to prospective tenants, which they state has cut the time for signed lease agreements from weeks to often just a few days. The prospective tenants receive a code to enter the home over their phone and are then greeted at the door by a robot carrying a tablet with the smiling, welcoming face of a licensed real estate agent who is controlling it. It guides the prospective tenants through the house while answering any questions that may arise during the showing in the agent’s natural voice. Having ready access to the information from MLS, the robot can show comparative graphs and photos upon its screen of the neighborhood as well as rental prices of comparable properties nearby. Finally, the licensed agent can direct them toward filling out the tenant application online and even in signing the lease agreement for processing.

Of course, this is all very exciting but it also raises concerns that reach beyond the common unsettling sense that perhaps robots might one day take over our jobs and make many of today’s professions obsolete tomorrow. When researching this topic, I made a few calls to ask if there are already any guiding parameters regarding the legal implications of the use of robots in a seller/ landlord’s property without the physical presence of the REALTOR®. Is it enough service provided to just guide and answer questions and provide the necessary documents for the transaction during showings on a tablet? Must this robot be synced with a home security system that will check if all lights are switched off, ensure that all doors and windows are relocked and secured and AC systems turned down again?

Technology certainly saves us enormous amounts of time, which has become a very rare commodity of our busy professional careers. Using a showing robot to reduce agent driving time and traffic delays would allow a higher number of possible showings for one agent to be present within minutes for the next scheduled property showing.

Personally, I find this a terrific business enhancement and a clever facilitating tool though these robots don’t all climb stairs yet nor can they detect whether a prospective tenant is actually an AI robot thief instead!

The State of Florida has clear regulations regarding our duties and responsibilities associated with our DBPR registered licenses. We have yet to hear how this practice of implementing robots will be assessed. It seems that new regulations will only be put into place after the fact, as was the case with the initial allowance of flying drones.

“Using a showing robot to reduce agent driving time and traffic delays would allow a higher number of possible showings.”

The smart use of AI is advancing us into this fourth Industrial Revolution, which actually could be called an evolution. If there is a consensus among ourselves within our realm of real estate that trust is the currency of the future and that people will want to do business with those professionals who they trust, like and know will do a good job, then perhaps the question to be asked is, “Can we trust robots?” REALTORS® are held to a high level of ethics. Purchasing or selling a home remains one of the biggest financial transactions people undergo and is potentially loaded with an array of confusing human emotion. This vulnerable aspect of humanity needs and deserves an equal counterpart of humanity which not only educates and empowers but also encourages them into achieving the best results for their personal goals. Technology improves our lives for sure, but it will never fully replace us as trusted real estate professionals. REALTORS® only out to earn a commission check will probably fall to the wayside but great agents who offer an excellent service to their clients and customers will prosper.

Patricia Riesenkampff, CIPS is a REALTOR® and advisor with Engel & Voelkers in South Tampa. She’s also a member of the Tampa Bay International Real Estate Council and a 2016 Commercial Apprenticeship Program graduate.

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CALENDAR NOTE: This is not an exhaustive list of courses. Course dates and/or locations are subject to change.

Visit TampaRealtors.org/calendar for the most up-to-date information on GTR courses and to register.

june 2018 June 5 Affordable Housing Solutions: What Every REALTOR® Should Know - 3 CE 9:30 A.M. - 12:30 P.M. Learn the importance of affordable home ownership programs and which resources are available to help more Floridians purchase a home What Every REALTOR® Should Know About Home Inspections 1:30 - 4:30 P.M. This class provides a basic understanding of the home inspection process including common defects found during an inspection and four point, wind mitigation, and termite/ WDO inspections.

June 6 Mastermind Series: Lead Generation 10 - 11 A.M. New ways to gain leads Commercial Pitch NOON - 1:30 P.M. Pitch your commercial listings to other agents.

Code of Ethics 12:30 - 3:30 P.M. Must complete by Dec. 31, 2018.

June 7 VA Loan Training 9:30 - 11:30 A.M. The basics of and new updates to the VA Loan program Cyber Security and Wire Fraud 1:30 - 3:30 P.M. Types of cyber fraud, identifying and preventing fraud June 12 Efficiently Working with Buyers 3 CE 9:30 A.M. - 12:30 P.M. Find potential buyer customers and help them in the most efficient way possible, leading to satisfied buyers and profitable licensees.

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Prospecting for Listings - 3 CE 1:30 - 4:30 P.M. Prospecting to your sphere of influence, FSBOs, expired, and withdrawn listings Tech User Group: Evernote for Real Estate Professionals 5:30 - 7:30 P.M. Bring your productivity and organization to the next level June 13 Introduction to the As-Is Residential Contract for Sale and Purchase - 3 CE 9:30 A.M. - 12:30 P.M. An in-depth introduction to the Florida REALTORS®/Florida Bar As-Is Residential Contract for Sale and Purchase Comprehensive Rider to the AsIs Contract - 3 CE 1:30 - 4:30 P.M. An in-depth look at the Comprehensive Rider to the Residential Contract for Sale and Purchase June 14 Listing, Buyer, and Referral Agreements - 3 CE 9 :30 A.M. - 12:30 P.M. The course is designed to explain and take questions on the following commonly used real estate forms: Exclusive Right of Sale Listing Agreement, Modification to Listing Agreement, Exclusive Buyer Brokerage Agreement, Referral Agreement, Seller’s Property Disclosure – Residential Introduction to New Construction - 3 CE 1:30 - 4:30 P.M. A comprehensive overview of new construction sales and the opportunities that are available to Florida licensees

TAMPA REALTOR® • May - June 2018

June 15 Military Relocation Professional Certification (MRP) - 6 CE 9 A.M. - 5 P.M. Working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support June 20 Perfect Pricing with Easy, Accurate CMAs from RPR 10 - 11 A.M. Create a quick and easy CMA as well as an in-depth Sales Comparison Analysis, demonstrating how to lead clients through the intricacies of market realities with easy-to-understand facts and graphics.

RPR Mobile for Smartphones 11:30 A.M. - 12:30 P.M. Use your phone’s location to instantly view any property nearby, or search for properties to find listing, sales, valuation, assessment, deed, foreclosure, school, photos, maps, and market trend information.

June 21 Contract Corner 9:30 - 11:30 A.M. Title, Surveys and Default Tech Talk: Facebook for Business (Advanced) 2 - 4 P.M. Advanced page setup; Posting listings and videos; Dos and don’ts on what to post June 22 Code of Ethics 12:30 - 3:30 P.M. Must complete by Dec. 31, 2018.

June 26 Home Sweet (Second) Home: Vacation, Investment, Luxury Properties (Formerly RSPS) 8 A.M. - 4:30 P.M. This one-day core course focuses on the knowledge and skill base that real estate professionals need to specialize in buying, selling, or managing second homes in a resort, recreational, and/or vacation destination and properties for investment, development, or retirement.

June 27 Run a Successful Real Estate Website and Dominate the Search Engines - 3 CE 9:30 A.M. - NOON Learn all the keys to running a successful realty website.

REALTORS® Essential Technology Toolbox - 4 CE 1 - 5 P.M. Devices, software and apps to improve your real estate business June 28 Developing Communication, Processes and Business Growth

by Applying Behavior Science 9:30 - 11:30 A.M. Improve communication skills and better manage emotions to grow your business, manage stress, achieve success and better deal with conflict.

Sales Avalanche Series: Facebook Sales Funnel 10 A.M. - NOON Attract & convert online, close offline June 29 Code of Ethics 12:30 - 3:30 P.M. Must complete by Dec. 31, 2018.

CALENDAR A $10 fee will be assessed for class cancellations not received at least 24 hours before the start of class time.

Cancellations must be completed through the Member Portal or by emailing Education@TampaRealtors.org.

July 2018 July 10

July 13

Invest in Real Estate using Retirement Funds - 3 CE 9:30 A.M. - 12:30 P.M. Gain knowledge on self-directed IRAs

Code of Ethics 12:30 - 3:30 P.M. Must complete by Dec. 31, 2018.

Mortgage 101: Guiding Your Customer Through the Mortgage Process - 3 CE 1:30 - 4:30 P.M. Qualifying buyers; New Loan Estimate and Closing Disclosure; Processing flow

Luxury Real Estate - 3 CE 9:30 A.M. - 12:30 P.M. Learn to understand the demands, talent, knowledge and advanced skill necessary to represent buyers and sellers of luxury real estate.

July 11 That Sinking Feeling 10 - 11 A.M. An overview of how sink holes are discovered and remediated Expired Permits: Now What?

11:30 A.M. - 12:30 P.M. What to do when a Title Company Municipal Lien Search comes back with an expired permit Games Houses Play - 3CE 1:30 - 4:30 P.M. Understand how homes that appear to be sound can have hidden issues or damage.

July 12 Contract Corner: Standard Terms and the Use of the Riders Addenda 9:30 - 11:30 A.M. This course will address the various available riders and addenda and identify some of the more common scenarios where they can, or should, be used. iCE - Working with the Senior Citizen - 3 CE 1 - 4 P.M. Information on reverse mortgages, understading the mindset of seniors and how to help them avoid scams and predatory lending

July 17

Intro to Putting Together a Land Deal - 3 CE 1:30 - 4:30 P.M. This course looks at many of the variables that have serious implications when it comes to selling and buying land.

July 18

July 19 Brokerage Relationships (Agency Law) - 3 CE 9:30 A.M. - 12:30 P.M. This course will cover relevant information that will assist the attendee with the complexities and daily decision making as it relates to brokerage relationships.

Introduction to Foreclosures, Short Sales & REOs - 3 CE 1:30 - 4:30 P.M. The dos and don’ts as they relate to distressed property and how to build an REO business July 20 Code of Ethics 12:30 - 3:30 P.M. Must complete by Dec. 31, 2018.

July 24

Prospecting, Scripts, and Overcoming Objections - 3 CE 9:30 A.M. - 12:30 P.M. Actual scripts and dialogues are provided with the course and real-world scenarios are addressed to help grow your business.

Grow Leads and Increase ROI with RPR 10 - 11 A.M. Build a start-to-finish, successful real estate prospecting strategy using RPR’s dynamic data and impressive reports, available only to REALTORS®.

Listing, Buyer, and Referral Agreements - 3 CE 1:30 - 4:30 P.M. The course is designed to explain and take questions on the following commonly used real estate forms: Exclusive Right of Sale Listing Agreement, Modification to Listing Agreement, Exclusive Buyer Brokerage Agreement, Referral Agreement, Seller’s Property Disclosure – Residential

Three Ways to Build Listing Inventory with RPR 11:30 A.M. - 12:30 P.M. Leverage RPR to target potential sellers and build inventory.

GRI 103 - Maximize Your Profitability 8 A.M. - 6 P.M. A two-day course on finance, negotiating and counseling, and law. This class qualifies for 15 hours of Sales Associate Post Licensing credit, or 11 hours of continuing education specialty credit.

July 27 Code of Ethics 12:30 - 3:30 P.M. Must complete by Dec. 31, 2018.

July 31 Managing Online Transactions 9:30 A.M. - 12:30 P.M. 1:30 - 4:30 P.M. Create and manage a paperless real estate transactions

July 25 - 26 GRI 100 Series Bundle / 45-hour Post License 8 A.M. - 6 P.M. By registering for this, you’re registering for GRI 101, 102 and 103 on July 25-26, Sept. 5-6 and 20-21.

Can’t make it to one of our live classes? Check out the CE Shop, GTR’s online education partner at TampaRealtors.org/ce-shop tamparealtors.org

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6 hacks to avoid being hacked

by Sunny Alexander Nothing seems to slow down the constant roll-out of modern miracles in technology. We spend a lot of effort trying to keep up to ensure we are taking advantage of every benefit for our business and clients. With all that technological goodness comes some risk. Cybersecurity has become a buzzword. It is a well-known term, but not a well-used practice.

If you’re anything like me, you are going a million miles a minute and just don’t have time or money for some elaborate “virtual suit of armor.”

Even if I weren’t so busy, I’m just not “tech savy” enough to truly understand the risk and what to do about it to protect myself. So, I spoke to Greg Surla and Ashley Player, subject matter experts from our community, to give us some simple and timely tips to mitigate those risks and better secure ourselves personally and professionally.

Greg Surla is the Director of Information Security for ConnectWise. Greg stressed the importance of your situational awareness. Simply put, “security is everyone’s job, but you have to be aware of what is happening.”

There are several applications available to safeguard your information but one action that is often overlooked is awareness and taking the time to verify. He recommends taking a hard look at an email before clicking on it especially if you do not know the individual sending it. The simple step of hovering over a link before clicking could deter a security breach.

Another simple step in digital security is eliminating the amount of data that is available in the event of a security breach. Take Facebook Messenger for example. Most people have the default setting to save their messages indefinitely. With all messages still in the inbox, if a breach were to occur, you could be providing a large amount of personal information. To eliminate this risk, you can set your phone to delete messages after a certain amount of time. In the case of iMessage, most people set their phones on the default of keeping their messages forever, but this offers a huge trove of potential data for an attacker.

Ashley Player is the Operations Manager for Seven Serpents, LLC, which is a service-disabled, veteran-owned small business based out of St. Petersburg and provides training and consulting services for both government and commercial entities across the country. Ashley is no stranger to dangerous places as a veteran of the United Sates Army with extensive experience supporting and conducting high risk and high payoff missions in the Special Operations community.

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TAMPA REALTOR® • May - June 2018

CYBERSECURITY Adhering to the “keep it simple, stupid (KISS)” principle, Ashley could refine years of professional experience, qualifications and training into a few simple words of wisdom.

“Speaking from the perspective of someone who spent a lot of time in less than savory locations, I take comfort in the idea of doing everything within my power to protect myself.

To use a cliché, knowledge is power, and everyone can have the power to protect themselves from both a cyber and personal security stand point. This is done by ensuring you take the necessary steps to understand your surroundings and the world we live in today. When you’re confident in your plan of action, you can be confident in your work and yourself.” According to Ashley, these are the main points you should consider to take the necessary steps to protect yourself: Social Media: A Blessing and a Curse: It’s nearly impossible in this day and age to imagine doing business without using multiple different social media platforms. While this represents an amazing opportunity to market your listings and your business, it can also leave you vulnerable to exploitation by criminals. Whenever possible, maintain a degree of separation between your professional and personal social media platforms. Keep any personally identifiable information (date of birth, personal cell phone number, names of family members, home address, etc.) limited to private settings.

Safety in Google Numbers: Using the free Google Voice app, you can create and manage a phone number that will dial your phone directly when called, as well as allow people to leave voice messages. This enables you to keep separate your personal phone number and professional phone number.

Dual-Factor Authentication—Twice as Hard to Crack: To add an additional layer of security to your online accounts, especially ones that may contain proprietary information, you should consider enabling the dual authenticator setting. For Gmail, consider using dual-factor authentication, such as the Google Authenticator app. This app can also be used for other online account access. The app randomly generates a six-digit code that changes every 15 seconds. Once you sign in with your username and password, you will then be required to input the six-digit code.

This makes it extremely difficult for anyone to hack your accounts. It can be used for logins to sites such as Facebook and LinkedIn as well as your email accounts.

To Geotag or Not to Geotag: Geotagging is the act of tagging a geographical location to something like a status update, a tweet, a photo or something else you post online.

This can be beneficial when listing houses or promoting specific events. It can also be risky if you do not actively control what is geotagged. Always check your location service settings on your phone to ensure whatever applications you are using do not automatically geotag your photos. Certain

applications such as Facebook and Instagram will track your location and allow others to monitor your movements and patterns.

Personal Safety Plan of Action: In today’s world of technology, there are many options to aid you in creating a plan of action to ensure your safety. Consider purchasing an application that will allow you to safely and effectively communicate your location at all times. An example of this can be found in the app bSafe, which allows you to check in and share your location with selected people and set timers to trigger an alarm if you fail to check in at a designated time. If you are an iPhone user, when you make a call with SOS, your iPhone automatically calls the local emergency number.

With the iPhone 8 and above, this is achieved by holding the power button at the same time as one of the volume buttons until the SOS symbol appears. Establishing check-in times with co-workers or friends can ensure someone knows where to look if you do not make contact. Your office should create a plan of action to vet prospective buyers in order to protect you and your co-workers, such as meeting all unknown clients at the office and retaining their driver’s license on file while at showings.

Virtual Private Networks: A virtual private network (VPN) is a method of employing encryption to provide secure access to a remote computer over the internet. VPNs help secure the data in transit between your computer and the internet. Public Wi-Fi networks leave you open to hackers who can steal your information and monitor your actions while using this network. In addition to using a VPN (and this is a big one) make sure to password protect your PDFs, Word documents or Excel spreadsheets with any personally identifiable information, prior to sending it out via email.

That one extra step goes a long way to protect critical private information from casual compromise.

There is no denying the impact technology has on every facet of our life, big and small. Things we take as commonplace were considered technological miracles a few years ago.

Who knows what tomorrow will bring? One thing is certain, it will be a two-edged sword. A massive amount of information is easily-accessible and right at our fingertips thanks to technology. There is no denying the value of information, and more importantly the access to information in our industry. It makes it easier to be better at what we do, but there is risk as well. Be informed. Be aware. Take the small steps that add up to better protection.

Sunny Alexander graduated from West Point and subsequently served six years in the Army.

She has a master’s degree in communication and has over 10 years’ experience in the real estate and business development fields.

She is a REALTOR® with Tomlin St Cyr.

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WELCOME

New Brokers* & Members

March 9 - April 27, 2018

New members and Affiliates that join after April 27, 2018 will be recognized in the May/June issue. *New brokers are highlighted in yellow.

Align Right Realty Barkley, Donna Bellido, Yadira Billeci, Rebecca Cuba, Barbara Hudson, Teresa Khalil, Mina Languedoc, Charles Mendez, Michelle Milhorn, Kelly Polier Dominguez, Chelsie Rios, Jesus Rodriguez, Kerol Swift, Kim Taylor, Rehbell Wassef, Christin Wassef, Mariam Wolter, Ulrike

Johnston, Sheri Lopez Zayas, Norailys Schwartz, Michael Smeed, Robert Veloz Santos, Arlen Zachery, Brittne Zeiler, Ralph

Stevens, Amina

Century 21 Affiliated Artise, Janelle Castaneda, Alex Cenozier, Enock Glenn, Stephanie Hernandez, Douglas Santiago, Johann

Cooper & Associates Realty, Inc. Danushevsky, David

Fathom Realty FL LLC Bozic, Ninela

CTV Real Estate Niziolek, Eric

Finnegan Real Estate Services, LLC Wilson, Faith

D.R. Horton Realty LLC Sherman, Teddianne

Fireside Real Estate Alcime, Lereste

Century 21 Beggins Enterprises Berrouet, Fred Johnson, Dennis Johnson, Marian O’Neil, Tiffany Register, KaLeena Ripley, Lisa

Dalton Wade Inc. Acree, Sharon Bonilla, Dawn Boyers, Andrew Governor, Bratisha Johnson, Anna Lester, Adam McDowell Waters, Tami

First In Tampa Bay Real Estate Bardes, Nichole

Vettuparapurathu, Thomas Williams, Erica Brix Realty LLC Todorov, Stanimir Capital Caldwell LLC Pressey, Maurice

Antares Appraisal Group Inc. Barreto, Jesus Argo Group Properties LLC Harrington, Shawn Reisinger, Justin Bay Realty of Florida Shelton, Michael

Century 21 Elite Locations, Inc. Iraheta-Martinez, Ana Century 21 Executive Team Back, Rebecca

Belle Maison Realty Pichette, Edward L BHHS Florida Properties Group Bogard, Jarrod Canaan, Jessica Friedman, Diana Higbee, Jesse Kemner, Angela Rodriguez, Yeneisi Vansco, Marc Whipple, Christopher

CFRP Realty LLC Grable, Amanda

BHHS Hatton & Associates Pietro, Joseph

Charles Rutenberg Realty Inc. Collera, Jessica Dioso, Eli Harder, Nathan Ly Tran, Hao McKenney, Sean Michael Mosley, Jenny Murray, Jacqueline Palazzo, Gina Ruiz, Melissia Thompson, Michael

Blackacre Florida LLC Holloman, Cassandra

Chris Fernandez Fernandez, Christopher M

Brainard Realty Wentworth, Sarah

Coldwell Banker Residential Durant, Latreva Harilson, William Holden, Sheri Jensen, Jeannine

Brandon Realty, Inc. Mercado, Evelyn Nunez, Vanessa

Dawn Kleins Real Proz, Inc. Lopez, Carolyn G Deleon Sheffield Company LLC Phillips, Kayla Dennis Realty & Inv. Corp.

Willett, Robert Mark Domain Realty LLC Pickett, Leila EquityPro Tampa Bay LLC Alvelaez, Victor Willis, Lenny Escobar Realty,Inc. Fannell, Irving Excel Realty of Florida Robinson, John Exit Bayshore Realty Garcia Martin, Grisey Gasperson, Darin Glicos, Dean McLean, Claire Rahman, Frank Rivera Rodriguez, Sharlotte

Exit Elite Realty Almerico, Jason EXP Realty, LLC Diem, Earl Novak, Gary

FLEV LLC Campagna, Robert P Florida Executive Realty Booth, Darren Curran-Bordin, Sarah Marier, Kimberly Florida Executive Realty 2 Grimaldi, Abigail Florida Homes Realty & Mortgage Jordan, Barbara McAllister, Leslie Florida Realty Investments Zink, Brandi Florida’s 1st Choice Rlty LLC Baez, Roberto Future Home Realty Inc. Aviles, May Bernal, Erika Brumbach, Joel Castillo, Jorge Cheng, Lei Hohlfeld, James Lang, Bryan Leslie, Sabrina Nakhla, Enji Saldana, Manuel Yusupova Soriano, Alfiya

GTR SILVER AFFILIATE PARTNER

Take charge of your home search and shop with confidence Talk to us first about a free preapproval today.

Jennifer L. Jones, Sales Manager 813-760-6384 jen.jones@wellsfargo.com NMLSR ID 447893

Varghese Mammen, Sales Manager 813-981-3502 varghese.mammen@wellsfargo.com NMLSR ID 894267

A preapproval is based on our preliminary review of information provided and limited credit information only and is not a commitment to lend. We will be able to offer a loan commitment upon verification of application information, satisfying all underwriting requirements and conditions, and property acceptability and eligibility, including appraisal and title report. Preapprovals are subject to change or cancellation if a requested loan no longer meets applicable regulatory requirements. Preapprovals are not available on all products. See a home mortgage consultant for details.

Information is accurate as of date of printing and is subject to change without notice. Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2016 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801.

AS4289479 Expires 03/2019

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TAMPA REALTOR® • May - June 2018

WELCOME Gordon & Associates Realty Guerrero, Gabriela Great Blue Real Est Marketing Passarella, Annmarie Guidance Realty Homes LLC Mohammed, Rezgar Hohman Homes LLC Wurtzel, Stevie HomeTrust Realty Group Valdes, Antony Homexpress Realty, Inc. Ware, Kenneth Intl. Realty Plus-Tampa Bay Hodgson, Maggdy Invitation Homes Lowe, Michael Jody M Roller Roller, Jody Jonathan Davis Davis, Jonathan T Jonathan Tipton Tipton, Jonathan D JPT Realty LLC Diaz Moya, Yaima Keller Williams - New Tampa Concepcion, Sandra Dagher, Nesrine Fredrick Bergmann, Ann Marie Lis-Planells, Irene Martin, Amber Moseley, Keith Ortiz, Jennifer Reinoso, Alex Vega Ortiz, Rosmara Keller Williams Realty Arruda, Courtney Brigham, Alina Burgess, Carolyn Farina, Tammy Gill, Dale Gillis, Donald Guevara, Oralia Hernandez, Noel Holmes, Michael Lobont, Marissa Orr, Erica Osgood, Candice Perucica, Silvia Rodriguez, Samuel Roog, Michael Salako, Debra Shillingford, Doreen Shirley, Tyler Tillett, Patrick Vetzel, Camille Whiteside, Christie Keller Williams Realty S. Shore Barber, Angela Bergman, Debra Chapman, Christa Hill, Christopher KoKoris, George Ledford, Kasamena Madison, Paige Marshall, Catrina Mendez, Rita Murrah, Richard O’Donnell, Denise Searls, Michael Keller Williams South Tampa Abbate, Stefania G Beckers, Tyler Cox, Dwayne Madan, Robert McElroy, Stephanie Nash, Colleen Stallings, Charles Welsch, Melissa

Keller Williams Tampa Central Bailey, James Blumenthal, Karen Hamric, Douglas Hatcher, Todd Joe, Carrye Keller Williams Tampa Prop.

Cooper, Derrick Davis, Imani Davis, Taria Deboer, Robert Grossenbacher, Amy Herpin, Michele Jackson, Tameka Mayer, Raitza McFarland, Razin Moreno, Vincent Poczobut, David Quinta, Marisa Keller Williams-Plant City Brito, Estela Kenney and Associates, LLC De Jesus, Malinda KP Realty Services Inc. Watson, Candace Kylin Realty Tampa LLC Zheng, Yongkai La Rosa Realty, LLC Padgett, Stanley Schneeberger, Katie Lance Smith Realty LLC Stromsnes, Timothy Lion’s Group Realty, LLC Houck, Timothy Lawrence, Sharonda Listed.Com, Inc. Phillips, Kimberly A Lombardo Team Real Estate LLC Toro, Keeley Mark It Realty Group Inc. Johnson, Matthew Maven Estates, LLC Murphy, Sylvana MavRealty Rivera, Santina McBride Kelly & Associates Deloach, Mallory Singh, Poonam Williams, Stephen Wills, Kelly Meridian Property Appraiser, Inc. Garcia, Stephanie Mihara & Associates Inc. Deregnaucourt, Alexandrea Military First REal Estate LLC Lindsey, Angela My Real Estate Hub, LLC Henao, Bibiana Networth Realty of Tampa, LLC Ferrante, Joseph Ocean Capital Montyano, Ronen Out Fast Realty & Investments LLC Johnson, David Palermo Real Estate Prof. Inc. Brenner, Jennifer Ann People’s Choice Realty Svc LLC Acosta Salgado, Yisel Carey, Jeffrey Mathew, Jay Ramos, Alexander Streets, Sean Pineywoods Realty LLC Marshall, Bernard

Rivera, Vanessa Rodriguez, Melissa Tankel, Scott Visnick, Andrew PinPoint Realty Group LLC Dordevic, Andrej Platinum MVP Realty Bezabeh, Zeleka Premier Realty of Tampa Hall, Misty Hummel, Bruce McConnell, J Miles, Tabatha Moberly, Tyler Ramize, Rosalba Ramos, Juan Struthers, Kyle Premiere Plus Realty Co. Panozzo, Jon Pytha Realty Group Escarate, Marlene RE/MAX Action First of Florida Vazquez, Eugene RE/MAX Bay to Bay Tanner, Grindel RE/MAX Bayside Realty LLC Spencer, Amber RE/MAX CAPITAL REALTY Hughes, Jenny Real Estate Gurus Giles, Justin Real Living Casa Fina Realty DuChateau, Christophe Evers, Nicholas Marcilla Lopez, Yisleni Real Property Management Tampa St. Pete Mahon, Audrey

Tampa Bay Realty & Investment Group Aymat, Ileana Castillo, Stuart The Basel House Causey, Jacqueline Ellis, Crystal Shepard, Timothy The Michael Shane Group, Inc. Levy, Michael The New Home Spot Inc. Meyer, Jacob The Somerday Group PL Vandina, Gary Tomlin, St Cyr & Associates LLC Alexander, Sonya Topaz Realty LLC Gomez, Clemencia Moreno Picon, Sandra Perdomo, Dianne Perez Lara, Estela Valencia Realty, LLC Andre, Samantha Venture Development, Inc. Arnold, Rosemary Vollrath Realty, Inc. Reed, Judith Wanda Sexton Realty Mulyadi, Shanti Xpress Property Resource, Inc. Reese, Latrice Rodrigues, Joseph Yellowfin Realty Kelley, Cade Shipman, Christy Shipman, Haley

Realnet of Tampa Bay, LLC Hossain, Fakir Waters, Dean Realty Professionals of FL Powell, Lisa Marie RedFin Corporation Anderson, Katarina Byers, Sharon Robert Slack Fine Homes LLC Chong, Chi Hicks, Chris Jefferson, Timothy Perez, Yelenis Schmidt, Andrew Scott, Brenden Rosa Leon Realty LLC Pagan, Maribel SellState Legacy Realty Cresswell, Taylor J SellState Millenium Realty Houle, William SI Real Estate Investments, LLC Elftman, Nada Signature Realty Associates Dean, Stephanie Grant, Brian Kimbrough, Meredith Ooroth, George Porrata, Gilzanne Torres, Carmen Smith & Associates Real Estate Essek, Lisa Spin Real Estate LLC Roman, Martha Star Bay Realty Corp.

Katta, Sumanth

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#MakeMagic2018 #FloridaRealtors

FLORIDA’S LARGEST REAL ESTATE EVENT FREE TRADE EXPO 200+ EXHIBITORS

FLORIDA REALTORS CONVENTION & TRADE EXPO /// ®

Rosen Shingle Creek, Orlando, FL August 8-9, 2018 Governance Meetings /// August 10-12, 2018

40+ EDUCATION SESSIONS

WHAT’S IN IT

FOR YOU?

HOTTEST REAL ESTATE SPEAKERS IN THE BUSINESS

6 LEARNING TRACKS

DESIGNATION

PENN & TELLER REDEFINING MAGIC

PLATON

COURSES

NETWORKING

AWARD-WINNING PHOTOGRAPHER & MASTER STORYTELLER

REGISTER NOW! FREE-FORM, PEER-TO-PEER LEARNING

convention.floridarealtors.org FREE REGISTRATION The first 300 first-time attendees will be charged at the time of registration. Once the convention is over, those first-timers will be fully refunded.

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Networking Around the World On April 19, the Young Professionals Network of GTR and the Tampa Bay International Real Estate Council teamed up for a mixer. The event included appetizers from different countries and guest speaker Neal Oates, Jr. (World Renowned Real Estate) talked about how to get started in the global real estate market.

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RCF Charity Bingo Night GTR members gathered at Hamburger Mary’s in Brandon on April 18 to raise money for the REALTORS® Care Foundation which provides disaster relief, community development, student scholarships and downpayment assistance.

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TAMPA REALTOR® • May - June 2018

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General Membership Meeting On April 19, GTR held its Spring General Membership Meeting at the Stetson Law Center where the the 2018 Nominating Committee members were selected and Florida REALTORSÂŽ Honor Society members were recognized. Neal Oates, Jr. of World Renowned Real Estate in Miami was the guest speaker.

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16th Annual REALTOR® Golf Tournament The 16th Annual REALTOR® Golf Tournament, hosted

by GTR’s Affiliates, was held on Thursday, May 3 at Buckhorn Springs Golf and Country Club. Each year, the tournament raises money for the REALTORS® Care Foundation of GTR.

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TAMPA REALTOR® • May - June 2018

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TAMPA REALTOR® • May - June 2018

AFFILIATE CORNER

Cheers to another Great Golf TOURNAMENT! The 16th Annual GTR REALTORS® Golf Tournament (the Inaugural Fred Procise Classic) benefiting the REALTORS® Care Foundation, was another huge success this year. The tournament was renamed last year in honor of longtime affiliate, participant and tournament coordinator Fred Procise of Pro-Motions + PLUS. Fred has volunteered and coordinated the golf tournament since its inception in 2002.

We would like to thank our players, sponsors, donors and volunteers for the time, money and energy invested in supporting this event and the REALTORS® Care Foundation. Please show special appreciation and support the following sponsors and donors that made this event a success.

•

Lunch Sponsors: Hillsborough Title – Marie Combs

•

Longest Drive Sponsor: Barmes Enterprises, Inc. – Ric Barmes

•

Putting Sponsor: Hancock Whitney Bank – Mireya LoCicero

•

Hole Sponsors: American Bancshares Mortgage – Francine Villa; Florida Building Inspection – Dustie Amatangelo; Cardinal Roofing and Solar Technologies – Bridget Jenkins Wilson; Ryan Companies US, Inc. – Conner Lewis; Suncoast Credit Union – Tamara Kiehl;

STEVE BARKER 2018 Golf Tournament Task Force

Farm Credit of Central Florida – Gayle Yanes; Veterans United Home Loans – Kelly Tolster; Anchor Bay Financial – Tina Walker; Security National Mortgage – Nathaniel Bittman; Florida Best Quote Insurance – Sarah Combs; Navy Federal Mortgage – Nina Botello; AdvantaClean Tampa – Brian Westmoreland; GreenLeaf Title – Meghann Nieves •

Donors: Tampa Bay Rays, Tampa Bay Lightning, New York Yankees, TopGolf, Publix, East Lake Woodlands, Riverhills Golf & CC, Northdale Golf & Tennis, Tarpon Woods GC, American Bancshares Mortgage, Cardinal Roofing, Reltco Title, Eastlake Woodlands Golf Club, Pisces Sushi Global Bistro, Threshers Baseball, Wawa, RiteRug Flooring, CrossCountry Mortgage, Inc., IERNA’s Heating & Cooling, Miller Staging Tampa Bay, Suncoast Credit Union, Sapphire Title & Escrow Company, Next Door Photos North Tampa, E Mortgage Management, Tampa Bay Times, Hohman Homes, FBC Mortgage, Navy Federal Credit Union, Brown & Associates Law & Title, PA, Turnes & Associates Home Staging and Redesign, InStyle Home Interiors, Jade Rodriguez

The REALTORS® Care Foundation has awarded over $325,000 in down payment assistance and also provides scholarships, community development and disaster assistance in Hillsborough county.

Welcome New Affiliate Business Partners!

AA Pro Inspections, LLC Representative: Jeffrey Conwell

InStyle Home Interiors Representatives: Traci Moore, Diane Howard

Next Door Photos North Tampa Representative: Isaac Morillo

Buyers Protection Group Representative: Christopher Robbins

KB Home Representatives: Ginny Economopoulou, James McKinney, Robert Melio, Jeremy Turner

Properly Inspected Representative: Jorge Menendez

CrossCountry Mortgage Representative: John Woodcox First American Home Warranty Representative: Stephanie Shaughnessy GreenLeaf Title, LLC Representative: Meghann Nieves Hancock Whitney Bank Representatives: Mireya Grimal LoCicero, Ruth Principe, Mike Rahn, Shane Sale

Mena Home Inspections Representative: Jasiel Mena MidFlorida Credit Union Representative: Jordan Tucker Navy Federal Credit Union Representative: Nina Botello

Seacoast Bank Representative: Megan Martinez Suncoast Credit Union Representative: Ailleen Rodriguez The Mortgage Firm Tampa Representatives: Geneva Holland, Cole Lindquist, Ronald Morris

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As of April 23, 2018

AFFILIATE DIRECTORY

Use this directory as a resource when you are looking for a local business to provide products and services. More Affiliates are joining each month, so check each issue for updates. You can also search the online Affiliate directory by visiting tamparealtors.org. Special thanks to our Platinum Affiliate Partner: Tampa Bay Times, our Gold Affiliate Partner: KB Home and our Silver Affiliate Partners: HouseMaster Home Inspections, eMortgage Management, Complete Home Inspection Services, Wells Fargo Mortgage, Old Republic Exchange and Absolute Home Mortgage.

Gold Partners are highlighted in yellow.

Silver Partners are highlighted in silver.

1031 Exchange Old Republic Exchange Company Janet Schaum 1410 N Westshore Blvd., Ste. 800 Tampa, Florida 33607

813-849-2816 | www.orexco1031.com

Air Conditioning & Heating/ Air Quality Ierna’s Heating & Cooling Julie Rinaldi 18843 US Highway 41 N Lutz, Florida 33549

813-948-6355 | www.iernaair.com

Attorney/Legal Services Bay Area Real Estate Council Michael Boutzoukas 11812 N. 56 St. Temple Terrace, Florida 33617

813-988-4011

www.bplegal.com/mboutzoukas

Gilbert Garcia Group, P.A. Michelle Gilbert 2313 W. Violet St Tampa, Florida 33603

Design & Construction Innovations, LLC Roberto Saez 19337 Shumard Oak Dr., Suite 101 Land O’ Lakes, Florida 34638

Hale Messina Law Mercedes Gonzalez Hale 2418 Cypress Glen Drive Wesley Chapel, Florida 33544

D.R. Horton Amanda May 12602 Telecom Dr Temple Terrace, Florida 33637

LegalShield Paul Mathurin 4521 Worcester Road Sarasota, Florida 34231

Holiday Builders Kathleen T. McDaniel 2293 W Eau Gallie Blvd Melbourne, Florida 32935

813-443-5087 | gilbertgrouplaw.com

813-205-3588 | halemessinalaw.com

941-320-3340 | EqualJusticeForAll.info

813-895-8133 | www.dcinnovations.net

813-549-1949

321-610-5252

Builders/Developers KB Home Ben Campbell 4105 Crescent Park Dr. Riverview, Florida 33578

813-387-9661

Credit Unions Grow Financial FCU Ed Maag 9927 Delaney Lake Drive Tampa, Florida 33619

813-837-2451 | growfinancial.org

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42

TAMPA REALTOR® • March - April 2017

Navy Federal Credit Union Nina Botello 4538 S Dale Mabry Hwy Tampa, Florida 33611

MidFlorida Credit Union Richard Green 20401 Bruce B Downs Blvd Tampa, Florida 33647

HouseMaster Home Inspections Michelle & Robert Southard

813-386-4201 | midflorida.com

www.east-tampa.housemaster.com

Suncoast Credit Union Mona Russell 6801 E. Hillsborough Ave Tampa, Florida 33610

TD Bank Lane Pigsley 2307 W. Kennedy Blvd Tampa, Florida 33609

1-Inspector Robert A Blobner 1902 Cattleman Drive Brandon, Florida 33511

877-573-2324 | www.navyfederal.org

813-621-7511 | suncoastcreditunion.com

Estate Sale

Flooring

Everything But the House Renee Brunelle 3904 Corporex Park Drive Ste 110 Tampa, Florida 33619

888-862-8750

Financial Services BMO Harris Bank Matt Watkins 501 E. Kennedy Blvd, Ste 175 Tampa, Florida 33602

813-204-1914 | bmoharris.com Housing Finance Authority Mark Hendrickson 601 E Kennedy Blvd 27th Floor Tampa, Florida 33602

813-272-5254

813-259-2798 | www.td.com

Riterug Flooring Realtor Wholesale Mobile Direct James Garrison 4701 E Acline Dr, Ste 250 Tampa, Florida 33605

813-245-3351

Home Automation Breakout Sales Mike Lopez 8603 Adamo Drive Tampa, Florida 33619

877-494-1499

866-931-2350

813-661-3690

AA Pro Inspections, LLC Jeffrey Conwell 4521 Swift Circle Valrico, Florida 33596

813-504-2710 | aaproinspections.net A Buyer’s Choice Home Inspections Richard Fuechslin 5944 Watercolor Dr Lithia, Florida 33547

813-445-3431 | abuyerschoicetampa.com AcuSystem Home Inspections David Gonzalez 5668 Fishhawk Crossing Blvd., Ste 120 Lithia, Florida 33547

Home Inspection

813-361-8802 | goacusystem.com

Complete Home Inspection Services Albert Cooke

AmeriSpec Inspection Services Justin Guzman P.O. Box 3393 Apollo Beach, Florida 33572

813-380-1355

completehomeinspectionservices.net

813-442-1080 | amerispechillsborough.com

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43

Area Inspections Maintenance Management (AIMM) Stephen Hill 23651 Viento Dr Land O’ Lakes, Florida 34639

813-279-5440

www.aimmhomeinspect.com

Barmes Enterprises, Inc. Ric Barmes 4409 Loma Vista Dr Valrico, Florida 33596

813-477-6586

Bayshore House Inspections Andrew Cunningham 3008 W. Fair Oaks Ave Tampa, Florida 33611

813-625-6176

BayshoreHouseInspections.com

Bay to Bay Home Inspections Robert E Rush 8312-1 Manor Club Circle Tampa, Florida 33647

813-732-2472

Bay Area Home Inspections LLC Shane Dollman 4612 South Lois Ave Tampa, Florida 33611

813-727-8827

Beryl Project Engineering Richard Leo Cannyn 2816 N 10th St Tampa, Florida 33605

Elite Level Home Inspection Ryan Bunker P.O. BOX 2073 Riverview, Florida 33569

http://www.berylprojectengineering.com

www.elitelevelhomeinspection.com

813-616-3301

Best Home Inspection Richard A Yelton 23086 Madelyn AVE Port Charlotte, Florida 33954

941-391-5372

besthomeinspectionandconstructionco.com

BLT Inspections Brandon Testone 2806 Pine Club Dr Plant City, Florida 33566

813-777-9848

www.bltinspections.com

Buyers Protection Group Randy Noon 15108 Princewood Lane Land O’Lakes, Florida 34638

352-428-1833

www.bpginspections.com

DRS Companies Peter Yodzis 8603 Adamo Drive Tampa, Florida 33619

877-875-3387

DRSCompanies.com

813-846-2770

Florida Building Inspection Gr Dustie Amatangelo 333. N Falkenburg Rd., Ste. B214 Tampa, Florida 33578

813-409-3249

Florida Certified Home Inspections Whitney Ogden 612 Florida Circle South Apollo Beach, Florida 33572

813-724-3724

Florida Superior Inspections Stephan A Warner 18331 Coqui CT Odessa, Florida 33556

813-453-8540

www.FloridaSuperiorInspections.com

Get the Facts Home Inspection Joe Svehla 867 W Bloomingdale NO. 6118 Brandon, Florida 33508

813-785-4620

getthefactshomeinspection.com

Glisson Inspection Timothy Glisson 2424 W. Prospect RD Tampa, Florida 33629

813-625-1400

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44

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TAMPA REALTOR® • May - June 2018

Home Inspections Consultants, Inc. Michel Perez 7911 Northbridge Boulevard Tampa, Florida 33615

Mena Home Inspections Jasiel Mena 12419 Cardiff Drive Tampa, Florida 33625

Troy’s Home Inspection Service Troy Martin 2847 Nichols Rd Lithia, Florida 33547

HomeTeam Inspection Svc. Mitchell H Rothenberg 720 E. Fletcher Ave., Ste. 105 Tampa, Florida 33612

Omni Inspection Services, LLC Matt McArty 404 Havenwood Way Valrico, Florida 33594

Waypoint Property Inspection Robert E Hintze Jr 9605 Greenbank Drive Riverview, Florida 33569

813-957-6390 | www.omniservices.us

813-486-8551

Properly Inspected Jorge Menendez 318 Country Club Dr Oldsmar, Florida 33677

Win Home Inspection New Tampa Rob Kuntz P.O. Box 46591 Tampa, Florida 33646

813-500-9201

813-632-0550

hometeaminspection.com/tampabay.asp

Home Insights LLC Riley Tucker 3909 Butternut Ct Brandon, Florida 33511

813-927-4250

Home Inspection Professionals, Inc. Anthony Galvez 4508 Castaway Drive #3 Tampa, Florida 33615

813-334-1375

Jimenez Inspections, LLC Jorge Jimenez 3833 S Lake Dr, Unit 207 Tampa, Florida 33614

813-363-5187

Jimenez Inspections, LLC Jorge Jimenez 3833 S Lake Dr, Unit 207 Tampa, Florida 33614

813-363-5187

Keen Inspections Jason Keen 7811 Reflection Cove Dr Fort Myers, Florida 33907

813-444-2470

Longo Inspection Services, LLC George Longo 12153 N Dale Mabry Ste 200 Tampa, Florida 33618

813-618-8393 | longoinspects.com McLafferty Property Inspections, LLC Kevin McLafferty 4435 Mohican Trail Valrico, Florida 33594

941-815-8771

www.mclaffertypropertyinspections.com

813-370-4888

727-798-6840

Richard Pickle Ent, Inc. Richard Pickle 15820 Spring Crest Circle Tampa, Florida 33624

813-843-8564

Safeline Home Inspections LLC Corey Richardson 2021 Shadow Pine Dr Brandon, Florida 33511

919-602-7749

www.safelineinspections.com

SIM Home Inspection Pablo Izaguirre 7853 Gunn Hwy #235 Tampa, Florida 33626

813-363-3611

SPS Home Inspections LLC Scott Surridge 6648 Thackston Dr Riverview, Florida 33578

813-245-6088

TampaBayMold.Net David Koerner 550 N. Reo St. Suite 300 Tampa, Florida 33609

813-358-4766

www.TampaBayMold.Net

TechPro Home Inspections Ian Kessler 12218 Garden Lake Circle Odessa, Florida 33556

813-967-7212

813-774-1080

winhomeinspectionnewtampa.com

Home Warranty Home Warranty of America Laura Vetter P.O. Box 850 Lincolnshire, Illinois 60069

888-492-7359 | hwahomewarranty.com First American Home Warranty Stephanie Shaughnessy 8709 Spruce Hills Ct. Lakewood Ranch, Florida 34202

813-344-7525 | homewarranty.firstam.com Old Republic Home Protection Brian Brown P.O. Box 375 Ellenton, Florida 34222

800-282-7131

www.myorhp.com/brianbrown

Insurance A B Capital Group Aaron Weber 1408 Westshore Blvd NO. 708 Tampa, Florida 33607

813-262-0059 | abcapitalgroup.com Artisan Insurance Group Richard Vazquez 601 Lithia Pinecrest RD Brandon, Florida 33511

813-654-8472 | LowerInsuranceRate.com

813-895-9955 | techproinspections.com tamparealtors.org

45

Excellence First Insurance Specialist Melissa Gallway P.O. Box 2402 Brandon, Florida 33509

813-867-2132 | excellencefirstins.com U.S. Health Advisors Bonnie Gardner 5404 Hoover Blvd Ste. 20821 Tampa, Florida 33634

813-391-1054

Interior Design/Home Staging InStyle Home Interiors Diane Howard 27220 Hawks Nest Circle Wesley Chapel, Florida 33544

813-778-2554 | InStyleHomeInteriors.com Miller Staging Jan Miller 4901 South Quincy St Tampa, Florida 33611

813-831-2796

www.millerstagingtampabay.com

Locksmith Services Rekey My Lock LLC Tony Arndt 28533 Rice Rd. San Antonio, Florida 33576

813-838-0194

www.RekeyMyLock.com

Marketing/Web Design Tampa Bay Times Jackie Davidson 490 1st Avenue S. St. Petersburg, Florida 33701

813-226-3450

Mortgage Services eMortgage Management Scott Pendleton 13053 W Linebaugh Ave., Ste. 102 Tampa, FL 33626

813-517-0795

emmloans.com/ScottPendleton/

Absolute Home Mortgage Corp Erica Adams 5110 Eisenhower Blvd, Ste 150 Tampa, FL 33634

813-257-9033

http://www.ahmcloans.com/

Riverview Mortgage Julie Dahl 11256 Boyette RD Riverview, Florida 33569

813-343-0110

www.riverviewmortgage.com

Certified Reverse Mortgage Professional Chris Bruser 468 Bosphorous Ave. Tampa, Florida 33606

813-857-4565

www.rfslends.com/chris-bruser-floridareverse-mortgage

CharterStone Mortgage David Barrett 15310 Amberly Dr Suite 250 Tampa, Florida 33647

844-770-7400

www.charterstonemortgage.com

All Western Mortgage Day Acosta 100 Corey Avenue, Ste 200 St. Pete Beach, Florida 33706

CMG Financial Marcus Aguiar 4200 W Cypress Street, Suite 490 Tampa, Florida 33607

305-968-1376

813-477-3529

American Bancshares Mortgage Francine Villa 4590 Ulmerton Rd Clearwater, Florida 33762

CrossCountry Mortgage, Inc John Woodcox 301 N Cattlemen Rd., Suite 101 Sarasota, Florida 34232

813-598-0844

www.francine.myabsm.com

American Eagle Mortgage Co. Drake Beaulieu 600 N. Westshore Blvd, Ste 304 Tampa, Florida 33609

727-417-0752

Atlantic Coast Bank Allen Keller 107 Hampton Rd, Suite 190 Clearwater, Florida 33759

727-608-5709

Bay Equity Home Loans Robert Paredes 5401 Kennedy Blvd., Ste 100 Tampa, Florida 33609

813-915-6766

Caliber Home Loans Laurie King 1715 N. Westshore Blvd, Ste 860 Tampa, Florida 33607

813-518-7133

941-413-8881 | http://jwlending.com Eagle Home Mortgage Erica F Paradise 15550 lightwave Dr Ste 200 Clearwater, Florida 33760

727-373-5024

ericafparadisemba.eaglehm.com

Farm Credit Of Central Florida Debbie Simpson 2301 Thonotosassa RD Plant City, Florida 33563

800-713-7550

farmcreditcfl.com

Hancock Whitney Bank Mike Rahn 2202 N. Westshore Blvd., Suite 110 Tampa, Florida 33607

941-714-3393 | hancockwhitney.com Home Loans By U, Inc. William Pinnick 4021 N Armenia AVE., Ste. 102 Tampa, Florida 33607

813-875-4528

www.HomeLoansByU.com

46

TAMPA REALTORŽ • May - June 2018

Homeowners Financial Group Humberto Avila 4010 Boyscout Blvd #175 Tampa, Florida 33607

813-701-0891

homeownersfg.com/humbertoavila

loanDepot Deb Elfrink 2111 W Swann Ave Ste. 200 Tampa, Florida 33606

727-409-2100

www.loandepot.com

LoanFlight Lending, LLC Paul Blaylock 2502 Rocky Point Drive Ste. 510 Tampa, Florida 33607

813-435-5530

New American Funding Juan Gonzalez Veguilla 10150 Highland Manor Dr Ste 230 Tampa, Florida 33610

800-450-2010

www.newamericanfunding.com

Norcom Mortgage Sherry Owens 2202 N. Westshore Blvd., Ste. 200 Tampa, Florida 33607

813-288-4678

Perl Mortgage Laurie Look-Dean 3450 Buschwood Park Drive, STE 110 Tampa, Florida 33618

813-315-4940

Peoples Bank Julie Hennessey 2109 E Palm Ave, Suite 103 Tampa, Florida 33605

813-523-4783

Seacoast Bank Megan Martinez 401 S Florida Ave, Ste 100 Tampa, Florida 33602

813-418-3018 | seacoastbank.com SecurityNational Mortgage Company Nathaniel Bittman 3689 Tampa Rd. Suite 330 Oldsmar, Florida 34677

727-450-3924

Southern Trust Mortgage Kelly Morgan 4433 Corporation Lane, Suite 300 Virginia Beach, Virginia 23462

757-518-0700 | southerntrust.com Suarez Home & Finance Corp.

Chris Suarez 3087 Anderson Snow Rd Spring Hill, Florida 34609

352-754-6191

Suntrust Mortgage Bryan Flores 401 E Jackson St 10th Floor Tampa, Florida 33624

813-412-0334

www.suntrust.com/bryan.flores

The Mortgage Firm Tampa Patrick Storch 8471 W Linebaugh Ave Tampa, Florida 33625

813-616-8844

www.closemymortgagetampa.com

The Mortgage Firm - Tampa One Chris Kidder 6521 Gunn Highway Tampa, Florida 33625

813-644-6001

Vandyk Mortgage Mike Bishop 13577 Feathersound Dr Clearwater, Florida 33762

727-395-9095

www.vandykfl.com

Veteran’s United Home Loans Cindy Tolster 3686 West Gandy Blvd Tampa, Florida 33611

813-835-1516

vukellytolster.com

New Homes

Pest Control Hughes Exterminators Audra Snyder 5325 Kelly Rd Tampa, FL 33615

813-884-1555

www.hughes-exterminators.com

Photography Arnold Novak Photography Arnold Novak 4333 Bayside Village Dr Apt #316 Tampa, Florida 33615

813-400-9090

www.arnoldnovak.com

Cloud Summit Aerial Drone Services Charles Yoakley 8610 Hawbuck St Trinity, Florida 34655

813-591-4827

Context Media Development Courtney Ratcliffe P.O. Box 110523 Naples, Florida 34108

866-746-8616

Homecast Media Marcus Grayson 4659 Pond Ridge Drive Riverview, Florida 33578

813-421-3756

Next Door Photos North Tampa Isaac Morillo 16401 Cypress Water Way Tampa, Florida 33624

813-784-7675

Plumbing Homee On-Demand Sara McFarland 1413 W Howard Avenue Tampa, Florida 33606

Grande Realty Professionals Kathleen McDaniel 138 Wastpark Blvd Columbia, South Carolina 29016

813-362-8404

863-529-5628

Pro-Motions Plus Fred L Procise 2405 Arborwood Dr Valrico, Florida 33596

http://www.homeeonedemand.com

Promotional Items

813-436-0823 | procisepromotions.com tamparealtors.org

47

Property Management Beachfront Vacation Rentals Jay Wazelle 974 Phylilis Ave Largo, Florida 33771

727-645-1038

Hoffman Realty, LLC MaryAnn Hoffman 3900 W. Dale Ave. Tampa, Florida 33609

813-875-7474

Richman Property Services Holly Berkey 4530 W Cypress St Suite #340 Tampa, Florida 33607

813-262-0401

Relocation Services/Moving Mr. Mover Jason Svadeba 4707 W Gandy Tampa, Florida 33611

813-251-6683

Roofing Cardinal Roofing & Solar Tech.

Bridget Jenkins Wilson 3108 Barkley Lane Valrico, Florida 33596

813-689-7663

www.cardinalroofingandsolar.com

SCM Roofing Jason Nicholas 13909 North Dale Mabry Hwy, Unit 201 Tampa, Florida 33618

855-726-7663

Schools/Continuing Education Bob Hogue School of Real Estate Bob Hogue 5531 9th. Street N St. Petersburg, Florida 33703

727-526-5338

www.bobhogue-school.com

Sawgrass Real Estate Academy James Christopher Lumia P.O. Box 1232 Safety Harbor, Florida 34695

813-444-6102

www.sawgrassacdemy.com

Sonia Galarza School of Real Estate Sonia Galarza 6615 Sheldon Road Tampa, Florida 33625

813-413-4919

Security Services Prime Protection Joed Hassani 14460 Bruce B Downs Blvd Tampa, Florida 33613

813-704-0493

www.PrimeProtectionLLC.com

Triple T Defense Michael Kennedy 4519 W. Brookwood Dr Tampa, Florida 33629

813-416-8205

www.tttdefense.com

Solar Powur, PBC Indep Solar Advisor Jude Davis 625 12th Ave N St. Petersburg, Florida 33701

727-827-2686

Title Agencies Bay National Title Company Walter DeVenne 13577 Feather Sound Dr Ste 250 Clearwater, Florida 33762

727-224-1720 www.bntc.com

Enterprise Title Cinthya Jorge 3602 Henderson Blvd Tampa, Florida 33609

813-849-1400 www.etotb.com

Fairview Title Company Shelley Slater 9310 N. Armenia Ave Tampa, Florida 33612

813-933-2201

GTR SILVER AFFILIATE PARTNER

48

TAMPA REALTOR® • May - June 2018

Fidelity National Title Insurance Patti Counce 2814 W Bay Dr Largo, Florida 33770

813-416-0018

www.fidelitytampadistrict.com

First American Title Michelle Hernandez 1731 S Kings Ave Brandon, Florida 33511

813-514-2828

Flagship Title Alberta Party Bland Tampa Bay Area Tampa, Florida 33609

813-875-1200

www.FlagshipTitle.com

Genesis Title Debbie Prescott 330 Pauls Dr., Ste 200 Brandon, Florida 33511

813-682-4825

GreenLeaf Title, LLC Meghann Nieves 25 52nd St South St. Petersburg, Florida 33707

727-258-6005 | greenleaftitlefl.com Hallmark Title Agency, LLC Rick Smith 3825 Henderson Blvd Ste 504 Tampa, Florida 33629

813-397-1400 | HallmarkTitleFL.com Hillsborough Title Marie Combs 350 E. Bloomingdale AVE Brandon, Florida 33511

813-655-4000

www.hillsboroughtitle.com

Land Castle Title 12750 Citrus Park Lane, Suite 105 Tampa, Florida 33625 http://www.landcastletitle.com

Mason Title & Escrow Company Cindy Maxie 27544 Cashford Circle NO. 101 Wesley Chapel, Florida 33544

Stewart Title Cylie Svartoien 3401 West Cypress St., Ste 101 Tampa, Florida 33607

McBride Kelly & Associates Brian McBride 1001 W Cleveland St Tampa, Florida 33606

Sunbelt Title Agency Ralph Zeiler 14502 W Dale Mabry HWY Ste 304 Tampa, Florida 33618

Nations Title Agency Trisha Murphy 28870 US Hwy 19 N Ste 331-2 Clearwater, Florida 33761

Suncoast Title Edina McGuire 1001 S. Macdill Avenue, Suite 604 Tampa, Florida 33629

813-973-7319 | masontitle.com

813-254-0900

886-788-4853

813-872-9898

813-397-3080

813-259-0006

North American Title Company Kimberly Martin 2918 W. Kennedy Blvd., Ste. 201 Tampa, Florida 33609

813-243-8943

OIG Title & Escrow, LLC Charles W Cadrecha ESQ 5201 W Kennedy Blvd Ste 510 Tampa, Florida 33609

813-968-0019 | oigtitle.com RELTCO Inc. Steve Barker 13401 McCormick Dr Ste. B Tampa, Florida 33626

813-855-0009 www.reltco.com

RP Title and Escrow LLC Ryan McCarthy 1101 Marbella Plaza Drive Tampa, Florida 33619

813-343-8003

http://rptitleandescrow.com

Sapphire Title & Escrow Co. Michelle Garcia Gilbert 2313 W. Violet St Tampa, Florida 33603

813-436-9727

www.sapphiretitleescrow.com

If you’re an active Affiliate and you don’t see your information listed in the directory, please contact Kathryn Velez at kathryn@tamparealtors.org. tamparealtors.org

49

TAMPA BAY REALTORS® Partner with the Tampa Bay Times and reach 1.6 million people weekly right off the bat!

In print and online, the Tampa Bay Times suite of products reaches

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With its rich history of journalistic excellence, business-savvy media solutions, and involvement in the community and beyond, the Times is a powerful partner that will help to promote you and your business.

With over a decade of real estate consultive marketing experience specializing in multimedia marketing strategies, Jackie Davidson, a Senior Real Estate Multimedia Advertising representative at the Times, will help you leverage your marketing partnership with the Times for maximum benefit.

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Contact Jackie to set up your personal advertising consultation, at 813-226-3450 or jdavidson@tampabay.com.

Proud partner of

50

TAMPA REALTOR® • May - June 2018 Source: 2016 Nielsen Scarborough (r2).

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SPH Tampa Bay Bay Times Times || Sunday, Sunday, September September 17, 17, 2017 2017 || SPH Tampa LINKING TAMPA BAY BUYERS & SELLERS An advertising section of the Tampa Bay Times LINKING TAMPA BAY BUYERS & SELLERS

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LINKING TAMPA BAY BUYERS & SELLERS

tampabay.com/HomeLink • 1-877-321-7355

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CONTENT PROVIDED BY GL HOMES

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Legacy Serif Med 10/12 The minute you arrive at the https://www.glhomes.com/the-ridge-at-wiregrass-ranch/ entry to The Ridge at Wiregrass Ranch, GL Homesâ&#x20AC;&#x2122; luxu- video-tours#/clubhouse-video-tour. ry resort-style community in Wesley Chapel, you know it As a Ridge homeowner, youâ&#x20AC;&#x2122;ll experience luxury living in â&#x20AC;&#x201C; this is a place where you can trust that no detail has been this beautiful area with an opulent 11,691 sq. ft. clubhouse overlooked. and lifestyle complex included. Inside resides a social hall, From the impressive array of amenities to the look and catering kitchen, indoor sports complex, game room, a mulfeel of the community and shared spaces, as well as the tipurpose room for fitness classes, and a fully equipped fitattention paid to style and function of every home in the ness center. The five-acre outdoor recreation area includes community, the focus is on living life to the fullest ... and a water slide, pool area fire pit, wet play activity center, lap loving where you live. pool, four lighted clay tennis courts, one full court basketThe Ridge brings innovative home designs and the ul- ball court, one beach volleyball court, a shaded kiddie lot, timate resort lifestyle to Wesley Chapel. The selection of an open play field and a party pavilion. single-family residences spans 1,900 to more than 5,200 If The Ridge at Wiregrass Ranch air-conditioned square feet, and is loaded with elegant fea- sounds like the ideal place for your family, tures from floor to ceiling, including gourmet kitchens with give us a call at 813.228.6300 or visit upscale finishes. www.glhomes.com/contact-us for more information. Weâ&#x20AC;&#x2122;d 1 ;-+ );B2 );B2 1 ;-+ A little about the area: Northeast of Tampa, Wesley Chap- love for you to join us! el is in a natural setting â&#x20AC;&#x201D; away from it all, but close enough to enjoy the big-city attractions that Tampa has to offer with 133 Catalan Blvd. NE

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$525,000

133 Catalan Blvd. NE .<< ; ) + )? 33

bedrooms, 2 baths ĚĽĚĽĚĽÉ V¨Ǟĝ̏LźɤǏÇ&#x2013;ĹşÉ ÄťČ&#x2018;ǡ ;$6 renovated, St. Petersburg on Snell Isle: Built <in 5--*6 1955 and=newly this open-plan home was listed at $517,900 and sold in August. The 45 1&5&34#63( >&); &+.,!! + + @)B 5 +-? ; 1,583-square-foot house has a living/great room )) with wood-burning 8<< + + 5&? ;$&6 -0 +%0) + @ 6 )&6; ;appliances, !.7 ,CC + 6-) &+ >#>6;3 $ fireplace, island $-* kitchen, stainless wood floors throughout, " 5--*6 </@&;$ ;$6 . ! <%64> 5 % --; $->6 $ 6

)&?&+#9#5 ; 5--* @-- % >5+&+# new three dimensional roof, large windows and free-form pool.

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How will Tampa Bay home prices, sales fare in 2018?

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tamparealtors.org

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Upscale living has a new name...

in tro du cing WCI communities create homes for a luxury lifestyle. Innovative floor plans with casual elegance that flow seamlessly throughout each room. Your home is tucked amid natural serenity and surrounded with amazing amenities including: clubhouses, sparkling pools, dog parks and many more. Our neighborhoods are conveniently located close to all your needs: shopping, dining, and an array of cultural and recreational opportunities. With a legacy that spans more than 60 years, WCI Communities have an established expertise in developing lifestyle-oriented, upscale communities. Experience all that WCI has to offer.

Eight Premier Locations Throughout Tampa Bay Cordoba Estates | Estancia at Wiregrass | Meridian at Meadow Pointe | The Promenade at Lake Park | Sanctuary Cove SouthShore Yacht Club | Westshore Yacht Club Coming Soon | Westshore Marina District Coming Soon

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Existing and proposed amenities for the community are subject to changes, substitutions and/or deletions without notice. WCI makes no representation or guarantee that the community or any amenities will be built out as currently planned. Elevations of a home may vary, and we reserve the right to substitute and /or modify design and materials, in our sole opinion and without notice. The specific features in a home may vary from home to home and from one community to another. We reserve the right to substitute equipment, material, appliances and brand names with items of equal or higher value, in our sole opinion. Color and size variations may occur. Please see your actual home purchase agreement for additional information, disclosures and disclaimers related to the home and its features. Models/lifestyle photos do not reflect racial or ethnic preference. Visit wcitampabay.com or see a WCI New Home Consultant for further details and important legal disclaimers. This is not an offer in states where prior registration is required. Void where prohibited by law. Copyright © 2017 Lennar Corporation Lennar, the Lennar logo, WCI, and the WCI logo are U.S. registered service marks or service marks of Lennar Corporation and/or its subsidiaries. CGC1518166 03/18 WCITPA037

TAMPA REALTOR® • May - June 2018