Georgia Tech Alumni Magazine Vol. 45, No. 08 1967

THE JULY 1967

GEORGIA TECH

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ROBERT LEE DODO ON HIS BIG NIGHT "A lot like Tom Sawyer" SEE PAGE 6

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SOUTH At Cleveland Ave.; 5 min. to airport; free airport limo service; close to downtown and sports stadium. NEW LOUNGE OPEN! Phone 767-2694.

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EAST At Moreland Ave.; 2 min. to sports stadium and downtown; near airport and Emory University. Phone 524-1281.

WEST (brand new!)

At Fulton Industrial Blvd.; 2 min. to Six Flags Over Georgia and Fulton County Airport; free airport limo; 8 min. to sports stadium and downtown. NEW LOUNGE OPEN! Phone 344-9310.

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NORTHWEST At Howell Mill Road; near Georgia Tech and downtown, sports stadium, Lockheed and Marietta. Phone 351-1220.

• Room Telephones

• TV

Call 767-2694

• Swim Pools

• Central Heat and Air

for advance

• Restaurants

reservations!

- the editors notes A As this is being written, Commencement is less than a week away, and another year will soon disappear into whatever limbo spent years are relegated to. The day is Sunday and it is raining. The elements are providing the only sounds on a campus now deserted even by the squirrels and birds that normally own it on this day of the week. It is one of those days for reflection—a day for adding up the touches of happiness and tragedy that somehow combine to make each year special in the mind of man. It is a day for sitting at a typewriter and putting on paper that personal emotional catharsis that makes the next year a clean slate. So with no apologies, here is what the past year meant to one man on this campus.

A IT was the sudden early July arrival of the long-awaited tarpon in the St. Lucie and the violent four days they brought with their leaping, shimmering flights after the hooks hit them . . . The early morning fog lifting from the river with you and an old alligator as the only witnesses . . . The fireworks over the point on a Fourth of July evening which signalled the end of something special to you, the last time the entire family would ever view them together; for by the next summer the girls, now growing away from you, will no longer want to return to the scene of those childhood vacations.

It was the girls at the office who changed so rapidly for a few months that the faces became almost a montage and you were constantly calling them by the names of their predecessors; it is amazing that each of them somehow managed to immediately pick up the work with a minimum of confusion; but, come to think of it, the one jewel who has stayed through all of the changes of the past 10 years has always been able to convince others that they should work as hard as she does which makes the transitions less amazing and her dedication much more important than we too often give her credit for . . . Racing the deadlines of five days a week for Tech and Saturdays and Sundays for such things as this magazine and football programs and the way one girl gave JULY 1967

up her weekends for longer than we like to admit in order to see that those special deadlines were met.

A AND it was a frantic trip to New York to edit 16 hours of George Griffin into one 15-minute record, a fete that was both frightening and enjoyable . . . Watching a top sound engineer at Reeves Studios in the big city ply his trade, there is nothing that beats working with a real pro . . . Sitting in a theater lost in the greatness of Gwen Verdon back again on the stage where she belongs . . . Having drinks with Hal Reeves, Gray Hodges, and Jim Smythe, who were campus editors in a near past now seemingly far-away forever . . . Missing Jane and Hazel in New York, without them the city has lost too much of its charm.

It was Carson's Raiders, the fierce defensive unit molded by a man who took Tech by storm in one short year; the Texas A & M game was their first fine hour but they had many more before the surprising season was over . . . Lenny Snow giving all he had to reach a long pass on the final play of the Florida game, not because it would change the defeat to victory but because this is the way Lenny Snow plays the game; and the next evening at the Orange Bowl banquet in the midst of the revelry Snow and his wife were sitting by themselves in a large room talking softly because the man does not celebrate defeat.

And it was the Homecoming decorations and the Reck Parade; how Tech students come up with something different every year is beyond our imagination . . . The Tech student's incredible industry in an age when working hard is rapidly going out of style, while other universities give their students a day off in the middle of the week, the Techman continues to make his way up the hill for Saturday classes . . . The photography of Deloye Burrell and Bill Childress, just when you think that it is all over for the magazine because a great student photographer has graduated, another one pops up to fill his shoes.

A IT was another rainy, dismal day in February when Robert Lee Dodd an-

nounced his retirement; and the bittersweet feeling of watching a man give up something he loves because deep down he didn't feel that he could do the job justice any longer because his health had suffered too much . . .

Knowing three days before that the Tall Gray Fox was going to take the step and sitting on the terrible secret at an alumni party . . . The way we, personally, erred in the press arrangements for the retirement announcement; and the knowing that the man hurt fnost by our error was a friend of long standing and one of our favorites in the writing business . . . Bud Carson's humble but confident approach to his first press conference and his unbelievable dedication to this game that he sees a primer for life and combat of any type . . . Jean Carson's statement during the five long days of waiting before her husband finally landed the job, "I have no ambition to be a head coach's wife, but I do want Bud to have everything he wants and has worked so hard to get," a wise woman, since he moved into the job she hasn't seen much of him because there is so much to do and so little time to do it in. * * * A AND it was working with people like Joe Guthridge and Tom Hall and Roane Beard and Brian Hogg and spending the breakfast hour with Vernon Crawford and Bob Tatum and Jamie Anthony and the others of the Carnegie Coke and Coffee Clique . . . Talking about writing and writers with David Comer and Jim Young of English; if we had a few more like them around here, maybe we might amount to something . . . Reading John D. MacDonald or Ray Bradbury on a winter evening in the silence of the place our daughters call "the sanctuary" . . . Watching that rare moment on television when you can see a performance such as Hal Holbrook's in "Mark Twain Tonight" or Lee J. Cobb's in "Death of a Salesman" . . . Watching Jane paint on a mosquito-clouded section of a deserted Florida beach and seeing the order her talent brings to both her art and our life . . . Afternoons in a press box populated with the likes of Fred Russell, who has to be the best in our business just because he is so much more of a gentleman than the rest of u s . . .

Writing about a victory as sweet as the Tennessee game, we are afraid that we have to be classified as one other writer once called us, "a hired gun," we wouldn't have it any other way. B. W.

JACKPOT IN SAN FRANCIS( 0 Georgia Tech and its alumni came away from the National Conference of the American Alumni Council with a pair of checks, a bowlful of awards, and even the bowl, itself The alumni leadership of Georgia Tech and the University of Georgia received the nation's highest alumni award in San Francisco on Sunday night, July 2, during the General Awards Banquet which opened the American Alumni Council's annual national conference.

The $5,000 American Cyanamid Alumni Service Award went to the alumni, organizations of the two schools for the development and continued successful operation of the Joint Tech-Georgia Development Fund. Accepting the $2,500 checks for the foundations and the Alumni Service Award cups for the alumni associations were Bill Hartman for the University and Alvin M. Ferst for Tech.

Hartman, a former president of the Georgia Alumni Society, has long been a worker with the Joint Fund which was organized in 1956 by Senator Herman Talmadge, Atlanta Lawyer Robert B. Troutman, Jr., Atlanta Mayor Ivan Allen, Jr., and Fulton County Commissioner Walter Mitchell.

The citation that accompanied the award read, "In honoring the alumni leadership of the University of Georgia and the Georgia Institute of Technology, the Alumni Service Award recognizes the significant service rendered to these two institutions in improving the level of faculty salaries through the Joint Tech-Georgia Development Fund. Cooperative efforts of this kind exemplify the kind of constructive contributions alumni everywhere can make in helping our institutions of learning to successfully meet the challenge of our time."

The Joint Tech-Georgia Development Fund was organized to secure contributions for the two institutions in 1956. During the first ten years, the Fund has raised over $3 million to aid the alumni funds of Tech and Georgia in establishing strong faculty salary supplementation programs to halt the manpower drain of the early fifties which cost the two institutions over 250 teachers because of the low salary scales of that period.

The fact that the alumni of the two schools organized SAN FRANCISCO, CALIFORNIA:

the program and have done all of the personal solicitation for the Joint Fund since its inception was one of the key reasons why the award went to the alumni of Tech and Georgia, according to a key staff member of the American Alumni Council.

Both Tech and Georgia officials have credited the fund with bringing the institutions closer together than ever before and with being a major factor in the growth of quality higher education in the state.

Earlier in the evening, Georgia Tech was honored when its newsletter, Tech Topics, was named the best of the nation's 1,400 plus college newsletters in the annual publications competition sponsored by the American Alumni Council. Tech Topics, edited by Robert B. Wallace, Jr., finished second in the same competition a year ago after its first full year of publication. Wallace accepted the award from Jarrold Footlick, education editor of National Observer and chief judge of the competition.

At the same awards banquet, Georgia Tech received a $225 U. S. Steel Award for the continuing performance of its alumni in supporting the annual alumni roll call.

It marked the fifth time that Tech had won a U. S. Steel award in the past seven years.

Tech's annual roll call direct mail program was also honored when the First Prize for a single mailing piece in the annual giving category went to the Alumni Association for its September, 1966, mailing piece on "The Friends of George" record album.

During the week, Tech picked up an additional four awards for its magazine, The Georgia Tech Alumnus.

The magazine won a distinctive merit award for its coverage of the institution and honorable mention for its illustrations. It also received two special recognition awards—one for the November-December issue on engineering education and the other for the variety and quality of its artwork over the year. This brought the number of awards won by the magazine over the past 10 years to 35.

TECH ALUMNUS

THE JULY 1967

GEORGIA TECH

ALUMNUS

Number 8

Volume 45 THE COVER

On the night of May 6, the largest testimonial crowd in Georgia Tech's history gathered to honor Robert Lee Dodd for all that he had done for the institution as a football coach for the past 36 years. The program was simple and dignified and surprisingly free of maudlin eloquence that so often creeps into this type of an affair. But despite all the precautions, Bobby Dodd was moved as you can see by the cover photograph and those on pages 6 through 9 of this issue.

COVER PHOTOGRAPH BY DELOYE BURRELL

CONTENTS 3. Ramblin'—the editor turns sentimental as is his habit at year's end.

4. Jackpot in San Francisco—Tech earned more than its share at a conference.

6. A Night for a Pair of Charmers—the Dodd dinner was a rousing success.

10. The Measure of the Man—Frank Broyles talks about his coach.

14. Effective Social Responsibility—managers are the key.

18. A Piece of the Action—some advice is offered the class of '67.

21. The Georgia Tech Journal—all the news is in gazette form.

THE GEORGIA TECH NATIONAL ALUMNI ASSOCIATION OFFICERS AND TRUSTEES—Alvin M. Ferst, president • president •

L. L. Gellerstedt, vice president •

Howard Ector, Marietta, vice

D. B. Blalock, Jr. treasurer • W. Roane

Beard, executive secretary • Raymond A. Jones, Charlotte, N.C. • L. Travis Brannon, Jr. • L. Massey Clarkson 9 Madison F. Cole, Newnan • George W. Felker, III, Monroe • B. Ferris • Allen S. Hardin • J. Leland Jackson, Macon • J. Erskine Love, Jr. •

Dakin

Philip J.

Malonson, Marietta » Willard B. McBurney • George A. Morris, Jr., Columbus •Thomas V. Patton, Doraville •

Charles H. Peterson, Metter •

James P. Poole •

S. B. Rymer, Jr.,

Cleveland, (Tenn.) « Talbert E. Smith, Jr. • J. Frank Stovall, Jr., Griffin • Marvin Whitlock, Chicago •

Brian D. Hogg, associate secretary •

Bill Poteet, assistant secretary •

THE GEORGIA TECH FOUNDATION, INCORPORATED

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OFFICERS AND TRUSTEES—Oscar G. Davis, president J. J. McDonough, vice president • Henry W. Grady, treasurer • Joe W. Guthridge, executive secretary • Ivan Allen, Jr. • John P. Baum, Milledgeville • Fuller E. Callaway, Jr., LaGrange • Robert H. Ferst • Y. Frank Freeman, Hollywood, California • Jack F. Glenn • Ira H. Hardin • Julian T. Hightower, Thomaston • Wayne J. Holman, Jr., New Brunswick • Howard B. Johnson • George T. Marchmont, Dallas • George W. McCarty • Jack J. McDonough • Walter M. Mitchell • Frank H. Neely • William A. Parker • Hazard E. Reeves, New York • I. M. Sheffield • Hal L. Smith • John C. Staton • Howard T. Tellepsen, Houston • Robert Tharpe • William C. Wardlaw, Jr. • Robert H. White • George W. Woodruff • Charles R. Yates •

THE EDITORIAL STAFF Robert B. Wallace, Jr., editor • De Gilmore, editorial assistant notes editor » Bill Poteet, advertising manager

Charlotte Darby, class

Published eight times a year—February, March, May, July, September, October, November and December—by the Georgia Tech National Alumni Association, Georgia Institute of Technology; 225 North Avenue, N.W., Atlanta, Georgia 30332. Subscription price 500 per copy. Second class postage paid at Atlanta, Georgia.

A NIGHT FOR A FAIR OF CHAR IERS HAT DODD LUCK, a haunting fact of life for hundreds of coaches over the past 22 years, dominated his testimonial dinner on May 6 just as everyone who had been exposed to the man knew it would. When Bobby Dodd and his Alice walked into the brand-new banquet hall at 8:15 that evening and the band blared out the "Ramblin' Reck," over 1,000 Tech alumni and friends stood and the applause rolled across the hall in waves, all of the myriad of things that until a second before had looked like potential liabilities suddenly turned into assets.

The fact that it was storming outside (but not until the crowd had managed to get into the ballroom, naturally) and that the Dodd Dinner was the christening event for Atlanta's magnificent Regency Hyatt House (which set an Atlanta, if not a world, record for being snake-bit during the construction phase) and that all of the major sports writers who were Dodd friends and fans were in Louisville (something about a race for the roses) became unimportant trivialities that somehow the Dodd charm would overcome in a matter of the time it took him to walk from the back of the hall to the head table. There, he and Alice greeted a group of his ex-players and coaching assistants who had gone on to top jobs elsewhere and everyone sat down to an evening that could only be described as perfect as you can see by turning the page.

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Over a thousand alumni and friends gather in the opulence of the world's most modern hotel to honor Alice and Robert Lee Dodd and as usual the Tall Gray Fox was the show-stopper, this time with a Tom Sawyer analogy TECH ALUMNUS

Photographed for the Georgia Tech Alumnus

by W. W. Childress, Jr. and Deloye Burrell

JULY 1967

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HE REVEREND Harwood Bartlett, Episcopal chaplain to Tech students and a long-time Dodd admirer as a Tech student and alumnus, began the evening with an invocation so short and so moving that it actually brought spontaneous applause. The die was cast. The food was superb and the service unbelievably swift, efficient and quiet.

President Harrison took over to introduce the head table and the special guests who were the members of the Dodd families. He immediately became the unobstrusive, smooth; and deft master of ceremonies which only a man of style can be during such an emotionally charged evening.

At the head table were Bo Hagen, head coach at Rice; Pepper Rodgers, head coach at Kansas; Charlie Tate, head coach at Miami; John Robert Bell, head coach at East Tennessee State; Bud Carson, Tech's new head coach; Tonto Coleman, SEC commis-l sioner; Whitey Urban, athletic director \

at Southwestern Louisiana; Frank Broyles, head coach at Arkansas and the principal speaker; the Dodds; and wives, Jean Carson, Ann Coleman, Barbara Broyles, and Dorothy Harrison.

President Harrison then introduced Broyles, who had taken his assignment as the man to speak for all of the explayers and ex-assistant coaches of Dodd's so seriously that he was actually rehearsing his speech during the dinner. His speech was to-the-point and eloquent as you can read for yourself beginning on page 10 of this issue.

Carson followed with his short, yet excellent, tribute to Dodd on behalf of the 1966 coaching staff and then read a resolution that has to be both the best and shortest one produced in this area in an age or two. "To Coach Dodd, for the rare privilege of serving under the very best."

Before the gifts for the Dodds, President Harrison read one of the hundreds of telegrams and letters that

flowed in during the two weeks prior to the banquet. It was sent by Fred Russell, sports editor of the Nashville Banner, and it went this way: "I know of no coach in the history of football who had as keen a grasp and as warm an understanding of a newspaperman's role as Bobby Dodd.

It was natural with him, because he was and is a true gentleman, a wonderful person. We sports writers here at the Kentucky Derby, deeply regretting not being there, are lifting a toast here tonight to Bobby's good health and happiness, to our cherished friendship, and to the grace and beauty of his lovely Alice."

Dodd received a complete fishing outfit including boat, motor, and trailer, Alice was presented a jeweled pin she once admired but refused to buy for herself, and the Dodds received a color television set that President Harrison said was really for Alice, but Bobby could use it from time to time with her permission.

TECH ALUMNUS

Bobby Dodd was then taken into the Georgia Tech Athletic Hall of Fame, the only member inducted for the 1967 year. After that, the president turned it over to Dodd who responded for Alice and himself and as you would expect stole the show with an ad lib three-minute speech that may have been the best he has. given in many years of great speeches.

Moved to that point where most men might have broken or at least choked, the Gray Fox again showed the fierceness Šf his competitive spirit by dipping back into the works of Mark Twain and stealing the show by opening with, "I'm a little like Tom Sawyer. He didn't like to go to school and neither did I. But we both had some teachers who took an interest in us and a principal who believed that there was more to learning than can be written on a report card and somehow we got through because of these people.

"I never felt more like Tom Sawyer CARSON: "To Coach Dodd for the rare HARRISON: "For Alice and Bobby for all than I do tonight. You remember when privilege of serving under the very best." of the good things they have done."

Tom snuck into the house and hid under the table and listened to his own funeral services and heard all those folks praising him when they thought he was dead. Well, I keep feeling like DODD: "The good Lord had to burn a lot of midnight oil to help me." you all are going to realize that I'm still around and come up here and take back all those nice words and all those gifts that mean so much to Alice and me.

"The good Lord had to burn a lot of midnight oil staying up nights to let my life come out as it has. For at times I have done a lot of things to hinder Him." And then the man quietly offered his thanks again, sat down, and the crowd roared to its feet once again.

It was a night to remember, a night to savor, and a night that established once again that when Tech wants to do something well, it is the best. As one new assistant coach said, "I have been a lot of places, including back to my Alma Mater, but I have never seen anything going this smoothly except at Georgia Tech."

To which a bowl official added, "We have been in this banquet business for a long, long time, but we all learned something about how one should be run by the way this evening went."

After the handshaking and the congratulations, it was all over and the group went back out into the rainy night and the traffic, and a perfect evening faded into a montage of honking horns, squealing brakes and all of the other uncomfortable things that make up city-living in this age.

JULY 1967

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The measure of the man

Bobby Dodd's most successful protege talks about the man's fine perspective on things, his ability to inspire confidence, and his originality during his tribute to his one-time boss E are here for this occasion because each one of us in his own special way carries in his heart a tribute to Bobby Dodd and what he stands for. And each of us also carries in his heart his own special sense of indebtedness and gratitude to this man.

It is a privilege and a personal pleasure to represent you tonight in saluting this man we cherish so much. But I realize that what I say cannot fully reflect what each of you feels. I can only hope, in saying what I feel, that I shall in some small way reflect something of your own sentiments. Therefore I must confess to you my own deep sense of inadequacy. The plain truth is: Bobby Dodd taught me what to do on third down and three when I was quarterbacking for him but he never prepared me for an occasion like this.

I speak to you here tonight as a Georgia Tech alumnus, and I'm humbly grateful for the privilege of repre-

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senting the many thousands of my fellow alumni around the world. All of us are always proud to say we're the sons of this great institution. We're proud because the name, Georgia Tech, has stood over the years as a symbol of excellence—excellence not alone in academics but in athletics as well. The distinction is a rare one; and we're profoundly grateful that Bobby Dodd— our guest of honor—has always stood for the same high quality in athletics that Georgia Tech has stood for in academics.

We here tonight are adding our own tribute to countless other tributes that have been paid Bobby Dodd down through the years. Those tributes have been conferred upon him for his superior performance as a football player, as a coach, and as a man. They have come from many different quarters and they have come in a great variety of forms. Bobby Dodd was picked from the fine Tennessee teams of 1929 and 1930 as the All-Southern quarterback.

Grantland Rice chose him as his AllAmerica quarterback in 1930. Thirtyone years later the name Bobby Dodd was inscribed in the National Football Hall of Fame along with the names of the only other head football coaches who preceded him at Tech— John Heisman and W. A. Alexander.

The Bowl Committees have given their tribute to Bobby Dodd—and it is a generous one. Together, six major bowls have entertained 13 of his teams.

Sportswriters and fellow coaches have honored him many times and in their own way. He was named "College Coach of the Year" in 1952 by the New York Daily News. And his fellow coaches named him "Southeastern Conference Coach of the Year" in 1951. The football world extended to him many other honors. He was chosen head coach for the College All Star teams of 1952 and 1953, and head coach of the South Team in the 1950 and 1951 Shrine North-South games in Miami. These are but some of the TECH

ALUMNUS

BELL AND RODGERS: "It was worth the trip and then some to be here.

public honors Bobby Dodd has been paid, and these are only the obvious ones. But perhaps they are not even the most important ones.

During the past few weeks as I've reflected on his career, my mind has returned time and again to the great silent tribute men have paid him over the years of his stewardship at Georgia Tech. I thought of the many parents, including myself, who sought to get their athletic sons under his tutelage at Georgia Tech. I thought of the many coaching practices of the Georgia Tech system that have found their way into modern intercollegiate football programs.

Then suddenly the thought came to me: Bobby Dodd's life is like that of every great person. It's true worth can never be completely gauged, and no honor can ever do it full justice. These days of reflection brought me something else. They gave me a deeper appreciation of Bobby Dodd the man and Bobby Dodd the head football coach. And I want to share with you now some of my thoughts and feelings about what Coach Dodd means to us.

I think I can best say this by singling out some of the major sources of Bobby Dodd's strength. Three of his JULY 1967

many fine traits stand out in my mind: his fine perspective on things, his ability to inspire confidence, and his originality. During his career these traits have worked in beautiful harmony to help bring about his uncommon success.

I want to consider first his fine perspective. In serving under him as a player and as an assistant, I have often marvelled at his ability to take the eagle's-eye view—to get above things so he could see them in their true relations. He has been clear-sighted about football, and he has been clear-sighted about men. To invert an old-fashioned saying: he has always been able to see the woods for the trees. During his years of service at Georgia Tech, Bobby Dodd always laid emphasis on the right things. He understood that if the boy's personal welfare were to be considered first, then the won-loss record would take care of itself. Indeed, he always put the boy first, the boy's parents second, Georgia Tech third, and the won-loss record fourth. I think it can truly be said that Dodd's fine perspective was a big factor in making his so-called "marriage" to Georgia Tech such a happy one. Tech never cheated a boy in the classroom, and

Bobby Dodd never short changed a boy on the playing field.

Bobby Dodd's fine sense of proportion is reflected in still other ways.

He had the vision to know, for example, that "football for fun" was a sounder philosophy than "football for torture." I think this was entirely a matter of good sound sense with him.

He was able to see, early in his career, that "football for fun" was better for the boy and better for the game. It was with him a simple matter of human arithmetic. He was wise enough to realize that if the boys felt they were having a good time, then they would get more out of their practices.

And also they would have more left for the game on Saturday. He knew that a bruised and sore football player could not perform up to his full potential. I've heard him say many times he'd never coach a team that left the game on the practice field.

Bobby Dodd's idea of football for fun bore other good fruits for both the player and the game itself. Under his philosophy more boys were encouraged to stay out for football. Dodd realized that a potentially great athlete—when he was hammered up and worn out and disgusted with his own performance—might well give up football. And he knew that when this happened both the boy and the game had to lose.

Dodd implemented his theory with short practice sessions and the policy of no scrimmage once the season began. His approach seemed radical at the time and many people wondered whether it could possibly work. But the years have certified Coach Dodd's idea that football can be fun. I'm ready to say the most of the major coaches in America today operate basically from Coach Dodd's point of view. And I feel sure they would tell you—just as many of Coach Dodd's players would—that playing football for fun doesn't in any sense mean playing soft football.

Such, then, was Bobby Dodd's fine perspective. He was wise about men.

And he was wise about the game of football. He went with the grain rather than across it. And because he was able to see things in their true relationships and in their relative importance, the game he loves so much has reaped untold benefits.

Bobby Dodd not only had a good perspective, he also had an extraordinary talent for inspiring confidence in his players, and his assistant coaches.

We believed in Coach Dodd. We believed in his abilities. We believed in what he stood for. All of us have heard 11

MEASURE OF THE MAN—cont. thought and positive statement. Now mores for the place-kicking responsi-

this flair of Dodd's was caught up in the catch-phrase many times: "In Dodd another phrase we've all heard many we trust." We did indeed trust in times: "Bobby Dodd Luck." He beBobby Dodd! And that trust was a lieved he was lucky, and he believed great factor in the success that his his teams were lucky. And he said so.

"You know, if you think you're lucky, many teams have enjoyed.

Why did we believe so completely you are." Now, this can be translated, in Bobby Dodd? I've often pondered I believe, into something like this: "If this question. I think for one reason, you have faith in yourself, you'll make we knew he was a man of high integrity the best use of your abilities. You'll and deep human sympathies. We felt make fewer mistakes."

As one writer phrased it: "Dodd bethat he had our personal welfare always at heart. Bobby Dodd was in- lieved in athletes who believed in variably kind and sympathetic in his themselves." He often put self-conpersonal relations with his players. fidence above superior technique. And And we responded with affection for I think this accounts for the way in him. Again, we believed in his coach- which he selected players who could ing methods. The proof of the pudding win for him on Saturday. There's the lay in the eating; we saw his methods story about his uncanny selection of Pepper Rodgers for a kicking assignget results on Saturday afternoon. ment.

On Friday before the SMU game But I think there's still something else: his great power of positive in 1951, we were trying out two sophoDODD AND FERST AT THE GAME: "As president of the Georgia Tech National Alumni Association I am thanking you for the alumni for all you have done for us over the years."

bility. Coach Dodd asked his assistants which one they would select. And we all picked the sophomore fullback who had been kicking the ball high and straight between the uprights.

After all, Pepper had been just barely getting the ball between the uprights.

Then Coach Dodd said to us, "I'll tell you which one we'll have kick the extra points in just a minute." He then ambled over to the first one and asked him this question: "The ball game tomorrow is a big one. If you are allowed to try the extra points, can you kick them?" He replied, "Coach, I'll try."

Then he walked over to Pepper and asked him the same question. Pepper looked Coach Dodd in the eye, and he asked: "Coach, how many people are going to be in the stands?" Coach Dodd told him there would be about 40,000 fans, and Pepper said, "I'll never miss." So Pepper Rodgers kicked the extra points for three years, and he did a splendid job. Pepper believed in himself, and Coach Dodd believed in Pepper.

But there was something else about Bobby Dodd Luck—something I've never been able to explain. I think all of us will agree there was something mystic about the man. There always seemed to be an uncanny element in his choice of a play to pull out of a game that appeared to be lost, in his selection of players that could win for him on Saturday, and in his ability to bring off a perfect demonstration during a practice session.

I'm still wondering about a play he used to pull out our big game at Athens in 1952. We were an undefeated team playing a fine Georgia football team led by Zeke Bratkowski.

You'll recall that in 1942 we had gone over to Athens undefeated and had lost to Georgia. So this was a big football game for us—ten years later. You may also remember that Georgia led us most of the game, and that four minutes before the game was over we had driven deep into Georgia territory.

This would probably be our last chance! We were fourth-and-four on about the 20, and we signalled our quarterback Bill Brigman to call time out. He did. And now Bobby Dodd reached over to the bench and pulled off Chappel Rhino, a third-string halfback, who had played very little—not because of any lack of ability, but because of an ankle fracture he'd suffered in baseball. Now, Dodd puts his arm around Chappel, and he tells him to go into the game and throw the running pass. "If the defensive halfback

12

TECH ALUMNUS

plays back," he told Chappel, "you can walk across the goal line. And if he doesn't, then you just lay the ball in Buck Martin's hands." Why, I couldn't believe my eyes, nor my ears! We had practiced that play very little. And besides, I couldn't remember Chappel's throwing very often or very successfully. But Dodd sent him in, we called the play, and the team executed it.

Chappel threw the touchdown pass, and Tech won a great ball game. You explain it! I can't.

Nor can I explain some of his practice-field demonstrations. Two instances stand out in my mind. One day we were practicing onside kicks, trying to get the ball across the 10-yard boundary and still recover it. Our kicker was trying to get the ball to roll end-over-end for 10 or 15 yards, then suddenly hop over the defensive lineman's head so our coverers could get down and fall on it. But the ball was merely skittering right into the lineman's hands. Coach Dodd took the ball and proceeded to demonstrate, doing exactly what he'd been telling the boys to do. I knew it wouldn't work! But his kick hugged the ground, then suddenly popped up over the lineman's head and the offensive team recovered. Can you explain that?

On another occasion while I was coaching at Tech we were working on punting accuracy. We were trying to teach our punters how to kick the ball out of bounds close to the boundary around the 35 or 40 yard line. But we weren't doing very well at it. Coach Dodd sauntered up and announced: "There's nothing to kicking a football for accuracy." And with that, he turned toward the tower, and said, "Now watch this ball." He kicked the ball, and it arched up to the top of the tower, and dropped down right into the chair! Explain that! He couldn't have done that another time in twenty. But he did it when the players were watching, and when he had to do it.

The players believed there was something mystic about what he said and how he coached, and they knew they were a part of it.

Now, I want to suggest to you at this point something else about "Bobby Dodd Luck." It pervades his whole life, not just his professional world. I know that Bobby Dodd would tell you that the greatest good fortune of his life was the day Alice Dodd agreed to be his wife. She is a gracious, charming wife and mother. She has been Bobby Dodd's number one supporter, and she has been equal to the demands of the coaching profession. Alice has JULY 1967

been a priceless asset to Bobby Dodd.

More than that, she has been a priceless asset to Georgia Tech.

Another of Bobby Dodd's great sources of strength is his high originality. "Creative pioneering" has been a hallmark of his great football coaching career. Bobby Dodd was an innovator. He never hesitated to introduce into the game of football a new principle or a new method when he thought the change would strengthen the game or the boy who played the game. Many specific changes could be cited. Let me just name some of the major ones.

Bobby Dodd was one of the first coaches in America to stress speed and finesse. These became the trademarks of his Georgia Tech teams. General Neyland once observed that Bobby Dodd had the greatest backs of any football team in America. I think they averaged around 170 pounds. Someone asked Neyland how many of these boys could make his team, and his reply was: "Not a darned one of them."

Bobby Dodd knew that football was not a game of muscle, but a game of quickness. He realized that ability can come in any size package. Dodd's idea helped the game. It gave more boys a chance to play, and it added sparkle and color to the game. Today, as you know, many football teams over the nation—South as well as North—pay little attention to size.

Another very important one of Coach Dodd's innovations was the concept of the head coach as a kind of Chairman of the Board. He saw that a head coach would be ineffective in trying to do all the work. So he delegated authority to his staff of assistants, who were responsible for carrying out certain coaching assignments. He always gave credit where credit was due. Habitually, he was generous in praise of his assistants when they deserved recognition for good work. The advantages of his system are easy to see. The concept of the head coach as Chairman of the Board created a climate in which a young coach could develop his coaching ability and feel a deeper sense of identification with the team.

When I came to Tech as a coach, Coach Dodd told me I would be in charge of the offense. I was shaken to my bootstraps. But I worked as if my life depended on it. I furiously dug out ideas because I knew Coach Dodd was depending on me. And in this way I learned more about football. The system had yet other strengths. It shortened practice periods. And as practice sessions became shorter, the student

had more time to devote to his academic work. The difference in the old and the Dodd systems is comparable to the difference between a Model T and a Cadillac. And today virtually all head coaches in America use the Dodd system.

I believe that Bobby Dodd's innovations have helped to save the game of football. Academic demands have grown more rigorous as the years have passed. Players have had to invest more and more time in the classroom, the laboratory, and the library. His innovations have made more time available for academic uses. I seriously doubt that the game of football could have survived under the older system with its grueling hours and hours of practice. As academic demands grew heavier, interest in football would have waned. And we would have lost support.

Bobby Dodd's achievement is a rare one. It stands in his lasting contributions to the game of football. He had the vision to see what was required to keep the game developing and he has had the courage to bring that vision into reality—and without fanfare. The game is a finer game because Bobby Dodd gave his mind and his heart to it as a player and as a coach.

The great Georgia Tech football tradition is in the most basic sense the tradition of Bobby Dodd the man. For as Ralph Waldo Emerson once put it— "an institution is the lengthened shadow of one man. All history," he added, '.'resolves itself very easily into the biography of a few stout and earnest persons." Bobby Dodd's achievement is, more importantly, the achievement of developing human beings. He molded youngsters into men—men who believed in themselves, men with direction and purpose and high moral character.

And now, we are fortunate that he will remain close to the game of football at Tech. In his new role as Athletic Director, he shall extend his creative work in a new dimension of his splendid career. To all of us, Bobby Dodd, you will continue to be the symbol of an unrivaled football tradition in which the weak were made strong and the strong were made stronger. On this occasion a thousand hearts swell with gratitude and warm good wishes as you prepare to take up your new challenges at the great school we all cherish so much. And as one voice we would say to you—may the fabled "Bobby Dodd Luck" continue to rule your destiny in the future as it has in the past.

13

Dr. Keith Davis was the Vasser-Woolley visiting professor of Industrial Management at Tech for the past two quarters.

A professor of management at the Arizona State University, Davis is the co-author of the McGraw-Hill book, Business and its Environment which was one of five books selected by the Academy of Management as the best management books of 1966.

ow does a modern business manager know what to do? One observer says, "A businessman has no responsibility to the public except to sell at as low a price as he can."

Another says, "The job of business is to make a profit, and as long as it stays within the limits of the law, it has no other responsibility."

At the opposite extreme a local activist emotionally charges, "Business is responsible for juvenile delinquency, and it must give a job to every teenager in order to prevent delinquency."

And a local humanist thinks that business should pay for a new hospital because "business can get the money, but we can't afford to raise our taxes anymore."

In the face of all these claims by a variety of groups, what is good judgment for a manager? Should he avoid involvement in his community? Should he pay attention only to the loudest claimant or the squeaky wheel? Should he support only those activities in which he has a personal interest? What should he do? Certainly he knows that he cannot solve all of society's problems even if he wanted to and had the resources to do so. But his resources are limited. He must husband them wisely and put them to the best longrun use. What shall he do to respond to these different claims on his organization?

Discussions about social responsibility have reached a high pitch in recent years, and I predict that interest in it will continue at a high level, because the social system is undergoing changes which require new modes of conduct. As a result of all this interest in social responsibility, there has been much fad and fetish about it.

The public press abounds with pious statements of its existence, but there seems to be much confusion about why it exists, how it arises, and how important it is for business and other organizations in our society. The following comments will consider these issues and, hopefully, shed some light on them. I will examine social responsibility in terms of a fundamental

H

14

TECH ALUMNUS

THE PROFESSOR SPEAKS OUT \

The third in an Alumnus series in which individual faculty members have their say on any subject that happens to be bothering them.

MANAGEMENT MUST EMPHASIZE SOCIAL RESPONSIBILITY framework or model which fits together many of the loose pieces in the social responsibility jigsaw puzzle.

My basic model substantially applies to any organization, including unions, government, cooperatives, newspapers, and even the Berkeley protest groups; however, my discussion is within the context of a business organization and its social responsibilities.

The substance of social responsibility arises from concern for the ethical consequences of one's acts as they might affect the interests of others.

This idea exists in most religions and philosophies of the world. Quite frequently, however, there is a tendency to limit this idea to person-to-person contacts. Social responsibility moves one large step further by emphasizing institutional actions and their consequences on the whole social system.

Without this additional step there is a tendency to divorce personal and institutional acts. A businessman can lead a model personal life, but go to work and continue to justify his organization's pollution of a river because no direct personal consequence is involved. He can consider river pollution a "public problem" of little concern to him. The idea of social responsibility, however, requires him to consider his acts in terms of a whole social system in which he is responsible for the effects of his acts anywhere in the system.

Social responsibility, therefore, broadens a person's view to the total social system. When a man's primary frame of reference is limited strictly to himself, he may be counted upon for anti-social behavior whenever his values conflict with the ones society has. If his values are limited primarily to a certain group or organization, he tends to become a partisan acting as the group expects. But, if he thinks in terms of all society as a whole system, he begins to build societal values into his actions, even when they are for a certain organization. This is the essence of social responsibility.

Actions for the benefit of an organiJULY 1967

zation may still be socially responsible.

To require that all acts be only in the public interest, compared with both public and private interest, is to deny the pluralism of society. Centers of initiative are many in a free society, and in order to maintain these centers, their goals must be served as well as the general welfare. But the price which public society exacts for this pluralism is that private organizational acts shall be taken with due concern for public responsibility. There is in pluralism a concurrent private freedom and public responsibility.

Pluralismâ&#x20AC;&#x201D;and the private freedom from which it arisesâ&#x20AC;&#x201D;is a basic cause of our growing interest in social responsibility. A pluralistic society is a social system in which diverse groups maintain autonomous participation and influence in the environment in which business operates. Business is influenced by these other groups and, in turn, influences them. Each affects others in the system. Pluralism is a basic reality of modern business culture. Eells and Walton observed in Conceptual Foundations of Business: "Pluralism always implies multiplicity, frequently diversity, and sometimes conflict. It is as much the generator as the result of freedom. . . . It is . . . as much opposed to the ambitious pretences of a James Stuart (the king can do no wrong), as it is to the Rousseauian version of democracy (the collectivity can do no wrong)."

Since pluralism diffuses power, it suggests that progress is made through responsible negotiation and compromise rather than by either monolithic decision or pure democracy of the masses. In pluralism there are many power-centers, none completely independent unto itself, but each with some autonomy.

Pluralism implies that business is a joint venture among responsible citizens and groups of citizens, such as investors, managers, workers, communities, scientists, and others. Together these groups offer diverse inputs and expect diverse outputs. Viewed as a whole, the outputs are more than

economic because there are also social, psychological, political, and other expectations. This joint venture involving many groups is not necessarily a conflict or struggle for absolute power. Rather, it represents the efforts of people to reconcile their needs through a variety of organizational interests instead of one.

A key point in pluralism is that each person usually has membership in several groups affecting business. In a drug firm, for example, one man is a member of management, a chemical society member, an investor in the company, a consumer of its drugs, a citizen, a member of the local community, a church member, and so on.

Men are not separated into social classes each dominated by one institution, but rather men divide their need fulfillment among many specialized institutions. Apparently institutional specialization can provide" improved rewards to people in the same way that labor specialization leads to greater productivity for society. In pluralism the business institution, therefore, becomes responsible to a variety of claimant groups in a variety of ways, rather than being responsible only to stockholders, and these claimants in turn have responsibilities toward business because of their power to affect it.

We can thus conclude that pluralism in modern society is increasing our interest in social responsibility, because it multiplies the centers of social power, all of which need to be concerned with social responsibility as they relate to each other in the social system. Pluralism is a key piece in the social responsibility jigsaw puzzle.

Other Reasons for Recent Emphasis

There are, however, several other reasons for recent emphasis on social responsibility. One reason is that modern society is more complex, with each of its parts more dependent on other parts. There is a new social dependency. A century ago the acts of a businessman in India were of little 15

SOCIAL RESPONSIBILITYâ&#x20AC;&#x201D;cont.

A fifth reason for our increasing emphasis on social responsibility is that current ethical concepts are socially programming people to favor more responsible action. Social programming applies to businessmen, just as much as it does to others. Businessmen are normal human beings who share the attitudes and values of society just as they did a century ago, but those attitudes today have moved toward more responsible conduct.

Sharing these values in society, the businessman supports them in his actions.

Finally, and perhaps most importantly, ownership and control are more separated in modern business. The career manager takes the longer view over time and the broader view among claimants on the organization. The separation of owner and manager has not been required by law but has developed de facto by delegation because this arrangement worked best. But this arrangement also obscures the location of responsibility. When the owner managed, the acts of the firm proceeded from his initiative. The identity and power of the firm resided in him. In this situation both the law and the people of the community could directly fix responsibility in him without confusion. But with the separation of ownership and management, normal legal channels of responsibility have eroded.

No one is quite sure how much public responsibility managers have nor through what channels it is controlled.

But there is one concept which makes managerial responsibility clear; it is the power-responsibility equation.

significance to the United States. Today with the world tied together in technology, communication, and politics, and with United States firms operating in India, business developments in that country are significant to a United States firm.

A second reason is that society has more wealth and culture which it wishes to protect; therefore, it is less willing to risk the disruptions that might occur from irresponsible acts, such as sale of dangerous drugs, nationwide transportation strikes, or stream pollution. The climate of public opinion increasingly insists that actions by all institutions and persons must be responsible. Too much is at stake when there is irresponsibility.

Businessmen recognize that more responsible action is desirable to maintain a viable public image.

A third reason for interest in social responsibility is that the social sciences are giving us new knowledge about how business affects the social system beyond the company gate. Though we have always known that business did affect the social system, we were not sure how it did; so we were not able to offer many proposals for improving its social role. We had to wait for more knowledge of the business role in society. Even when we did have an idea for improved responsibility, we tended to accept Adam Smith's idea that business was bound by the fetters of competition and really could not take any actions for the public good, except to sell at the lowest price it possibly could. Today, however, we recognize that business has more flexibility for responsible action because it The Power-Responsibility Equation no longer lives in pure competition, so Most persons agree that businessmen the rules of pure competition do not today have considerable social power. apply.

Their counsel is sought by government A fourth reason is the growing power and community. What they say and do of government, which stands on the influences their community. This type sidelines waiting to add restrictive con- of influence is social power. It comes trols the moment business becomes lax to businessmen because they are leadin any area of responsibility. Business- ers, are intelligent men of affairs, and men have learned that once a govern- command vast economic resources. The ment control is established, it is sel- assets of the Bell Telephone System, dom removed even though conditions for example, were about thirty billion change. When freedom and initiative dollars in 1963, making it the largest are lost to government, they are lost business in the world. Among manufor the long run. If these are the facts facturers, General Motors and Stanof life, then the wise and prudent dard Oil (N.J.) had both assets and course is for business to understand sales of over ten billion dollars in fully the limits of its power so that 1963. The annual sales of General Mobusiness power will be used responsi- tors Corporation were greater than the bly, giving government no cause to Netherlands' gross national product, intervene. \ according to the July, 1964, Fortune.

16

In many ways businessmen speak for the important institution we call business. They speak for or against legislation, economic policy, labor relations policy, and so on, in their roles as businessmen. To the extent that businessmen or any other group have social power, the lessons of history suggest that social responsibility of an equal amount arises therefrom. Stated in the form of a general relationship, social responsibilities of businessmen arise from the amount of social power they have.

The idea that responsibility and power go hand in hand appears to be as old as civilization itself. Wherever one looks in ancient and medieval historyâ&#x20AC;&#x201D;Palestine, Rome, Britainâ&#x20AC;&#x201D;men were concerned with balancing power and responsibility. Men, being something less than perfect, have often failed to achieve this balance, but they have generally sought it as a necessary antecedent to justice. This idea has its origins in reason and logic. It is essentially a matter of balancing one side of an equation with the other. As stated by philosopher John F. A. Taylor, "The demand of the law in a wellordered society is that responsibility shall lie where the power of decision lies. Where that demand is met, men have a legal order; where it is not, they have only the illusion of one."

The idea of equal power and responsibility is no stranger to business either. For example, one of the tenets of scientific management is that authority and responsibility are balanced in such a way that each employee and manager is made responsible to the extent of his authority, and vice versa.

Although this tenet refers to relationships within the firm, it should apply as well to the larger society outside the firm. As a matter of fact, businessmen have been strong proponents of balanced social power and responsibility in external society, particularly in their views on responsibilities of labor leaders.

The logic of reasonably balanced power and responsibility is often overlooked by discussants of social responsibility. On the one hand, it is argued that business is business and anything which smacks of social responsibility is out of bounds. One economist, Milton Friedman, contends, "Few trends could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social respnsibility other than to make as much money for their stockholders as possible." Another author, Theodore TECH ALUMNUS

Levitt, speaks of the "frightening spec- cording to the second doctrine, respontacle" of a powerful business group sibility far exceeds power, again unwhich in the name of social respon- balancing the equation. sibility "imposes its narrow ideas about a broad spectrum of unrelated noneconomic subjects on the mass of man and society." He advocates a The Iron Law of Responsibility powerful democratic state to look after It is true that if business social regeneral welfare, leaving business to sponsibilities could be avoided or repursue its main objective of material duced to insignificance, business would gains within limits of everyday civility. be released from a heavy burden.

The objections to social respon- Social responsibilities are difficult to sibility are meaningful. There are in- determine and apply. Their relationdeed some dangers as business moves ships are complex. If the complexities into untrodden areas of social respon- of social responsibility could be sibility. The fallacy of these objections avoided, business decisions would ceris that they are usually based on an tainly be easier to make. But what are economic model of pure competition in the consequences of responsibility which market forces leave business avoidance? If responsibility arises from theoretically without both social power power, then the two conditions tend to and responsibility (a balanced zero stay in balance over the long run, and equation). This zero equation of no the avoidance of social responsibility power and no responsibility is a pro- leads to gradual erosion of social per theoretical model, but it is theory power. This is the Iron Law of Reonly. It is inconsistent with the power sponsibility: Those who do not take realities of modern organizations. They responsibility for their power ultipossess so much initiative, economic mately shall lose it. Its long-run apassets, and power that their actions do plication to man's institutions cerhave social effects. In reality, there- tainly stands confirmed by history, fore, the no-responsibility doctrine as- though the "long run" may require sumes that business will keep some of decades or even centuries in some inits social power but not worry about stances. social responsibility.

As it applies to business, the Iron At the other extreme, some persons Law of Responsibility decrees that to would have business assume responsi- the extent businessmen do not accept bilities as sort of a social godfather, social-responsibility obligations as they looking after widows, orphans, public arise, other groups eventually will step health, juvenile delinquency, or any in to assume those responsibilities. This other social need, simply because busi- prediction of diluted social power is ness has large economic resources. This not a normative statement of what I position overlooks the fact that busi- think should happen. Rather, it is a ness operates in a pluralistic society prediction of what will tend to happen which has other institutions available whenever businessmen do not keep to serve people in the areas mentioned. their social responsibilities approxiBusiness is one of many centers of mately equal with their social power. initiative in the social system; hence In support of this view an early study there is no need to make it a mono- of business social responsibilities by lithic Big Brother overshadowing the Howard R. Bowen concluded, "And it state as it cares for everyone's prob- is becoming increasingly obvious that lems. The total-responsibility doctrine a freedom of choice and delegation of also confuses business's function of power such as businessmen exercise service to society with servitude to would hardly be permitted to continue society. Workers, investors, and others without some assumption of social reparticipate in a business as free men sponsibility." not as slaves of society. They have History supports the mutuality of their own lives to live, and the business power and responsibility in business. is their cooperative venture for fulfilling their own needs (i.e., private Take safe working conditions as an exneeds) while serving others (i.e., pub- ample. Under the protection of common law, employers during the ninelic needs). teeth century gave minor attention to Both the no-responsibility and the to- worker safety. Early in the twentieth tal-responsibility doctrine are equally century, in the face of pressure from false. According to the first doctrine, safety and workmen's compensation business keeps its power but accepts laws, employers genuinely changed no responsibility, thereby unbalancing their attitudes to accept responsibility the power-responsibility equation. Ac- for job safety. Since then there have JULY 1967

been very few restrictions on business power in this area, because business in general has been acting responsibly.

Accident rates have been reduced dramatically, until the work place is safer than most away-from-work areas.

For an opposite example consider unemployment. Business in the first quarter of this century remained callous about technological and market layoff. As a result, business lost some of its power to government, which administers unemployment compensation, -'and to unions, which restrict businesses by means of tight seniority clauses, supplemental unemployment benefits, and other means. Now business finds itself in the position of paying unemployment costs it originally denied responsibility for, but having less control than when it did not pay!

Business power has drained away to bring the power-responsibility equation back into balance.

Consider also the equation in terms of a current problem, gainful employment of older workers. The plight of workers in the over-45 age bracket is well known. In spite of public pronouncements of interest in them and in spite of their general employability, many of them find job opportunities limited or even nonexistent. At this time the power of initiative is still substantially with business, but it is being gradually eroded by fair employment practice laws. Will management stop this erosion by taking more responsibility? I do not know, but in any case the power-responsibility equation gradually, but surely, finds its balance.

I believe that the logic of balanced power and responsibility is a useful model for understanding the social-responsibility dilemma in which business managers exist today. And the Iron Law of Responsibility offers the historical imperative that social responsibility must be balanced with power in the long course of business history. More specifically, in the operating areas where social power is, social responsibility exists alsoâ&#x20AC;&#x201D;and in approximately the same amount.

Social responsibility is expressed in law, custom, and institutional agreements which define conditions for responsible use of power; but, more importantly for our purposes, it is expressed in responsible self-regulation by informed, mature managers who understand the social system in which they operate. Managers are the longrun key to effective social responsibility by business institutions.

17

The Class of 1967 heads out to tackle its world after some sage advice from Dr. Edward E. David, EE '45

A PIECE OF - ^y**'

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PEAKING to you graduates today is a challenge—a challenge to say something truly memorable. In thinking about the possibilities, I was somewhat dismayed by the thought that I had been in your position at least four times in my life; that is, listening to commencement speakers, yet I could not remember the identity of any of them, nor anything they had said. I do remember one thing: those speakers all seemed old, and they spoke in a strange and stilted way.

Their speeches were filled with, as someone has said, duck-billed platitudes. This all means to me that communication between generations in the captive audience situation is difficult —it is all too easy for you to turn off your mental hearing aids as some of my hard-of-hearing friends do with their real ones when confronted with an obligation to listen to advice. In looking for a topic of possible interest to you and also one that I could talk about, I came across a subject that has concerned thoughtful people from Sophocles to William Whyte, and beyond. It is the problem of authority and the individual. Can a person retain his independence and at the same time be an effective member of society or of an organization?

While attending the Georgia Tech Student-Faculty-Industry Conference at Callaway Gardens this spring, I found Georgia Tech students concerned with this matter. They all seemed to dread the idea of becoming faceless children of an organization, whether that organization be industrial, academic, governmental, or military. This concern was expressed indirectly—students wanted a chance to learn and develop to their full capacity; they wanted communication from the top echelons—to know what was going on at the cutting edge of the enterprise; they wanted to be able to see the results of their efforts in some tangible form—they wanted to avoid being a cog in the wheel. In short, they wanted to remain individuals, to contribute as individuals, and to be treated as individuals, and to have some force and effect on events as individuals.

Organizations do tend to submerge individuals. Putting an astronaut on the moon, or creating a supersonic transport calls for teamwork. Such goals are too demanding to permit the individual very much free play. So, too, bigness in government, industry, and labor is a justifiable trend because it is cheaper to operate and manufacTECH ALUMNUS

ture on a large scale; yet, the economies of scale seem to be robbing the individual of his chance to contribute visibly. We are reminded daily that we must obey the laws of the land and work together in attaining national goals—yet, often many of us feel the urge to strike out at society. This urge has come spectacularly to the surface on some campuses—events at Berkeley have been the most widely publicized, but others are not far behind. This ferment is not really surprising—individuals will resist being forced into a mold not of their making. Yet to me this conflict between authority and the individual is not as insoluble as it sounds.

There are many avenues to individuality in our society, and I'd like to mention four this morning. The first three are probably familiar to you, but I'll mention one at the end which perhaps you haven't thought of, though I'm sure you have encountered it in one way or another.

First, there's the possibility of maintaining your individuality by being an artist. I'm using that term in a broader sense than is usual. We usually think of an artist as a painter, sculptor, or musician. Certainly, Picasso, Alexander Calder, and Leonard Bernstein are recognized as individuals and have not become organization men. But, there are other kinds of artists, writers such as Harold Pinter and C. P. Snow.

Art and style play an important role in science and engineering, too. There The 1967 Commencement speaker, Dr. Edward E. David is an electrical engineering graduate in the class of 1945 who received Tech's first "Outstanding Young Alumnus" award in 1958. He received his Ph.D. at MIT and is the executive director of Bell Lab's research communications division.

JULY 1967

are people who do elegant things in science and engineering and publish them in elegant papers with great effect—Theodore von Karmen and Nils Bohr, for example. These people were artists in the sense that they created something with aesthetic impact as a vital part of making a contribution to knowledge and technique. The rewards are great for such men, but it takes an uncommon degree of talent, flair, and just plain good fortune to succeed in being an artist in this sense. Though I wouldn't discourage those of you who want to try this road to individuality, artistic success is not a good thing to count on in life.

Another approach to individuality is non-conformity; that is, refusing to join the majority, not superficially by dressing differently or acting unconventionally, or by wearing beards and old clothes—many such people are exhibitionists, not non-conformists.

The true non-conformist seriously and deeply questions certain values or actions of the society at large. The Viet Nam issue has brought forth many objectors who conscientiously believe that our actions there are wrong or foolish, or both. Non-conformism expressed through protest, however, is likely to be frustrating to the individual. For protest to be effective, the protestors must catch events at a certain critical phase. The early civil rights protests caught our society at a moment when it was already moving in the direction of less racial discrimination. The protests accelerated an already existing movement. It is not often that there is such a conjunction of forces. Cassius Clay is not likely to win the Nobel Peace Prize for his resistance to the draft.

Very often protests either have no influence on events, or have opposite to the intended effect. I'm reminded of a recent article in the New York Times recounting the laments of certain anti-Viet Nam leaders. They felt that their rallies and petitions had been impressive indeed, yet they had little visible effect on U. S. policy.

Again, to those of you who feel the urge to protest as an individual, I wouldn't discourage you. I merely say that when you dig in your heels, pick a spot of soft ground, not a smooth rock surface.

A third approach to individualism is to live in the interstices. Now, interstices are in some ways like the suburbs. Webster says they are the chinks between things—the spaces between events. Living in the interstices

is midway between non-conformity and joining the establishment. It is a policy of noncommitment—of staying out of trouble by playing it safe. By staying out of controversy and action, a person can turn inward and live as an individual within himself or within a closed circle of acquaintances. I suspect few of you are in the mood to disengage to this extent—at least I hope not, for our society needs leadership, not withdrawal.

The final approach to being an individual is in some ways least recognized of all, though I would not call it unconventional. Some of the real individualists I know practice the game with great effect. The game is merely living in many worlds, rather than only one or two. What do I mean by "many worlds"? I first heard of the manyworld idea when listening to a talk by Aldous Huxley. He said: "There are many worlds which are simultaneous but not contemporary." Less elegantly put, there are many worlds which exist side-by-side with but little in common.

Each has its own values, its own pecking order, its own characters, its own norms of behavior, and its own expectations. A fine example of one such world was contained in a private paper that I was privileged to see some years ago. I won't be violating a confidence by quoting some of it to you anonymously. I can tell you that the man who wrote it is a prominent scientist and part of a large organization. The Amish people he refers to are a strict religious sect living in Pennsylvania.

"The' Amish are a worthy people who seek no help from the government and contribute no juvenile delinquency to society. They are superb in hard work and in rectitude—according to their own private standards. Yet, in their beards and old-fashioned clothes, they seem queer and almost funny to outsiders.

"What hard work and rectitude are to the Amish, hard work and technical excellence are to the large organization. Like the Amish, people from large organizations have certain common qualities, admirable in a way, but which on occasion make organization men laughable or exasperating to outsiders."

Another example of a world apart is the Pentagon. It is a world filled with extremes—people there must speculate and think about what would happen in the most extreme circumstances; circumstances which hopefully will never come to pass. But unlikely events have an air of reality when one 19

The 1967 Alumni Distinguished Service Award went to William C. Wardlaw, Jr., TE '28, for his "unselfish devotion to his

Alma Mater exemplified by his service as president of the Georgia Tech Foundation, Inc. . .. and for his continuing leadership."

THE

technological force in society, will be welcome in such diverse fields as politics, medicine, art, and the humanities.

By participating in many worlds, you can synthesize an individuality to suit your own likes. I think of this process as being similar to the engineering synthesis of large systems, such as large-scale computers. Resources from the world of materials, the world of mechanical devices, the world of electronics, and so on—representing resources from many worlds—are brought together to create a whole computer which is much more significant than the piece parts themselves. So, too, it is possible for you to synthesize an individuality, a wholeness, which far transcends worlds which confront you, but to which you may be unwilling to give a complete personal allegiance.

I have referred to today's worlds— what about tomorrow's? You can be certain that future worlds will be different from today's world; for change is the one certainty today. Think of the impact that supersonic travel will have on the jet set, that programmed learning and educational technology will have on the student's world, that computer-aided management is likely to have on the world of business, that picture telephones will have on personal communication—and these are only the beginning.

The full effect of modern technology

ACTION—cont.

spends even a day thinking about possible wars, possible attacks, and possible counter-strikes. When one leaves the tightly-secured briefing rooms at the Pentagon in the evening, he is surprised to find the outside world exactly as it had been that morning.

Skiing is a world of its own—it has its own heroes, such as Stein Erikson and Tony Sailer, and its own standards. If you can't handle the steep slopes in deep powder snow, you don't rate at a place like Jackson Hole, Wyoming, or Alta, Utah, no matter what your achievements elsewhere may be. There is the world of avant-garde art, represented to many of us by Greenwich Village, which has its own point-of-view—incomprehensible to the uninitiated. I'm sure you see from these few examples that there are many worlds.

Toward my point this morning, these many worlds provide a road to individuality. By contributing to many worlds, not only one or two, a person is able to overcome the limitations and frustrations of any one. One might call this individuality based on diversity.

Should you want to take this exciting path, the key to entry to many worlds for you is already at hand— namely, technical excellence. You, as a representative of the scientific and 20

on our many worlds is only now being interpreted by students such as Professor Marshall McLuhan. He has been rather cryptic in his comments, such as the one referring to TV, radio, and electronic communication media generally. You remember he said: "The message is the medium." A word of explanation may help interpret. It is a fact that science and engineering have managed to couple the physical behavior of electrons and other charged particles, and electromagnetic waves, to man's nervous system through his sight and hearing. This coupling of the human senses to man-made communication media is changing the whole concept of man's relation to his universe. McLuhan's statement points out that the very existence of these new media fundamentally affects how we are human. This is indeed a sobering and challenging thought.

All this means that science and technology are taking us into new and strange worlds—worlds which need exploration and interpretation. Here is a place where you can exert vast leverage on events—a place where you can get a piece of the action. There are exciting new worlds to be had, and you may be able to create one of your own.

But, if you want to practice individuality, don't restrict yourself to one world, even if it is your creation.

Let me review briefly. Maintaining your individuality in the face of pressures to conform is a challenge to you, as it has been to generations past and will be to generations in the future.

There are many approaches to meeting the challenge, among them: individuality through artistry, individuality through non-conformity and protest, and individuality by disengaging and living in the interstices. Though each of these methods can be effective for a certain few people when the occasion is ripe, they are not reliable in the large. A more satisfying method is individuality through diversity. By contributing to many worlds, you can achieve a wholeness, an individuality which will be lasting and not easily perishable.

Now, let me add my congratulations to each of you on your achievement recognized here today. In transiting from the world of the university to new ones, I hope you will react with zest and verve, and that you will accept a few of the challenges which come your way. If you do, then the future can be appropriately described by the final words of a story about my very favorite instrument, the telephone: "It's for you."

TECH ALUMNUS

GEORGIA TECH

ournal

A digest of i n f o r m a t i o n a b o u t G e o r g i a Tech a n d its a l u m n i

Baseball Tops Spring Sports

Harrison is "Engineer of the Year"

LED by Jim Luck's baseball squad, which registered the most wins by a Tech nine since 1926, the spring varsity teams combined for a fine 42 won-27 lost season. The baseballers, in the running for an at-large NCAA bid until the final week of the season, won 21 and lost 11, despite the fact that Luck's pitching staff was not up to those of the past two years. Donnie Noggle, the hard-hitting first baseman, was named the team's most valuable player at the end of the season. The team capped the year by splitting the final series with Auburn at the Plains, and the Tigers were voted the number two team in the country in the final polls.

Buddy Fowlkes uncovered a new dash sensation, Ben Vaughan, a sophomore from Sandy Springs who set a new school record in the 100 with a 9.5 in the Carolina Relays. Other records set during the year by the track team which started with a three-straight-wins rush and then lost the final four meets, included Charles Mason (6-8% in the high jump), Rod Parker (223-3% in the javelin), Gerry Harris (46-5 in the triple jump), and the 440-yard relay team of Vaughan, Jerry Paul, Jack Middlebrooks, and John Sias (41.8). The freshman team was unbeaten and is loaded with some of the top prospects in Tech history.

For the second year in a row, Bunky Henry captained the golf team and he finished with a 13-3-1 mark to lead Tommy Plaxico's golfers to a 10-7 record.

Henry is being mentioned strongly for the all-America golf team. The team finished third in the Miami Invitational meet, their highest finish to date in this one.

Jack Rodgers' tennis squad, although not as successful as last year's top team, still managed a creditable 8-5 record in a rebuilding year. Led by Captain John Lawrence who had a 10-3 mark for the season, the team will compete in the NCAA meet in Carbondale, Illinois.

Lawrence is the only senior on the starting six, so next year should be another good one for Rodgers, whose team finished fifth in last year's NCAA meet.

PRESIDENT Edwin D. Harrison was named Engineer of the Year by the Georgia Society of Professional Engineers.

The award was made at the group's annual meeting in Augusta, June 17.

"I think the GSPE Awards committee made an excellent selection in naming President Harrison Georgia Engineer of the Year for 1966-67," said GSPE president, Wesley F. Johnson. "I know of no one more qualified to receive this award."

"I was particularly pleased with the selection being made during my administrative year," continued Johnson. "I graduated from Tech in 1949 and am currently serving as president of the Tech Alumni Club in Rome, Georgia."

President Harrison was cited for the outstanding contributions he has made to the field.

In the decade he has been at Tech, the value of the physical plant has risen $40,000,000; faculty salaries have jumped by over 55 per cent at every grade; the student body has increased by over 30 per cent; the research volume has nearly quadrupled; and the admission standards have been raised considerably.

President Harrison is now leading Tech into an expansion program that is the most ambitious in the Institute's history and which should dwarf Tech's growth rate of the past 10 years by 1975.

JULY 1967

New Director of C. E. Selected T H E NEW DIRECTOR of the school of civil engineering is Dr. William M. Sangster.

He replaces Dr. Paul Sanders, acting director.

Sangster came to Tech from the University of Missouri where he was associate dean, College of Engineering and associate director of the Engineering Experiment Station.

He attended the U.S. Naval Academy and received his bachelor's degree from the State University of Iowa. He did graduate work there and at the University of Missouri, receiving his Ph.D. in 1964.

Dr. Sangster became associate director of the experiment station at Missouri in

1963. He was made associate dean the following year.

He has held numerous offices in the American Society of Civil Engineers including two terms as president of the mid-Missouri section. He has been active in the American Society for Engineering Education. He is a member of Tau Beta Pi, Sigma Xi and Chi Epsilon.

He has held a National Science Foundation Science Faculty Fellowship.

His current research is in the field of hydrodynamics.

Groseclose Honored Twice in a Week COLONEL Frank Groseclose, founder of Tech's School of Industrial Engineering, was honored May 20, in special ceremonies arranged by the student chapters of Alpha Pi Mu and the American Institute of Industrial Engineers.

Groseclose was honored again by students when the 1967 edition of the Blueprint was dedicated to him.

The ceremonies at Atlanta's Regency Hyatt House were highlighted by the unveiling of a life-size bronze portrait bust of Colonel Groseclose with a matching bronze tablet that will be used as a founding marker for Industrial Engineering at Georgia Tech.

Alvin M. Ferst, vice president of Rich's and president of the Georgia Tech National Alumni Association officiated at the unveiling. More than 200 persons were on hand for the occasion.

Three Win Sigma Xi Awards SIGMA X I research honorary presented top awards to three Tech faculty members at their annual dinner.

Noted for their outstanding research during the past year were: Dr. J. Aaron Bertrand of the School of Chemistry for research in inorganic chemistry; Dr. A. Ben Huang of the School of Aerospace Engineering for work in the field of molecular gas dynamics; and Dr. Daniel A. Robinson of the School of Mathematics for investigation of Loop Theory.

Four students received research awards for outstanding Ph.D. theses: Charles P. 21

THE INSTITUTE—continued

the auspices of a new visiting lecturer cided to bring the program concept beprogram. fore the trustees of the John and Mary Frahm, physics; James J. McAlpin, The Franklin Foundation Lecture Franklin Foundation, a local organizachemistry; Robert J. Johnson, nuclear en- Series in the Humanities will begin with tion interested in promoting educational gineering; and John W. Tatom, mechani- a visit by former University of Chicago programs. The trustees of the foundation cal engineering. president, Dr. Robert M. Hutchins, con- were interested enough to grant Tech Receiving recognition for outstanding sidered one of the most controversial edu- $10,000 for the first year of the program. master's degree work were K. J. Ayala, cators in American history.

During their stay on campus, the visitMichail A. Esterman, and Alven C. Levy.

The program also will include visits ing lectures will address student and Undergraduate awards were made to by Dr. Carl G. Hempel, professor of faculty groups and take part in discusKenneth H. Leavell in chemistry and philosophy at Princeton; Dr. Mark Van sions designed to "fill the vacuum that Michael E. Arthur, ceramic engineering. Doren, Pulitzer Prize winning poet; Dr. many think presently exists on the Tech Delivering the Monie A. Ferst Memo- J. Bronowski, mathematician with the campus." rial Lecture was Dr. Charles C. Price, Salk Institute of Biological Studies who is Ceramics' Hansard Honored past president of the American Chemical internationally known for his books, arti W. CAREY HANSARD, associate professor in Society. A professor at the University of cles and plays that attempt to span the Pennsylvania, he spoke on "Evolution gap between the sciences and the the School of Ceramic Engineering, has been made a Fellow of the American and Synthesis of Living Systems." humanities.

The concept of the lecture series in the Ceramic Society in a ceremony at the humanities grew out of the interest of Society's 69th Annual Meeting in New New Humanities Series Begins Tech Alumnus John O. McCarty, an At- York this spring.

The honor of Fellow is awarded in SOME OF the world's outstanding educa- lanta businessman who after attending a tors, writers and philosophers will visit "Tech Today" series in which the lack of recognition of broad and productive the Georgia Tech campus this fall under the humanities at Tech was discussed, de- scholarship in ceramic science and technology or conspicuous achievement in the ceramic industrial fields.

Hansard received his B.S. in ceramics from Tech in 1929. After 10 years in the pottery and tile fields, he set up a consulting service and was appointed a partHouston-New York time teacher at Tech. A professional engineer, he is a member of the White COMPUTER ENGINEER Wares Division of the American Ceramic Ground floor opportunity for BS or MS ChE to join new group offering Society and a charter member of the broad spectrum of creative assignments in the development and impleNational Institute of Ceramic Engineers, mentation of decision making computer applications aimed at improving an affiliate of the Society. country-wide manufacturing performance of process unit operations.

Includes mathematical model development such as linear programming, Tech Student's Design Earns Award economic planning and scheduling, and various other management T H E design of a machine to lighten the science and engineering applications. IBM 360 Model 50 on order for work load of secretaries in offices with this excellent southern location. Salary to $23,000. high-volume paperwork has brought a Georgia Tech student the Industrial DeMANAGEMENT CONSULTANT signers Society of America Award of Merit. The Tech student, Gerald G. BirdNoted international management consulting firm seeks aggressive, well, is one of three students in the South mature professional with commercial and/or technical computer applito receive this award. cations experience. To work in liason capacity with consulting firm's Birdwell completed work in Industrial technical staff and client companies in developing management informaDesign in March and has begun his tion systems and programming systems for business applications and/or graduate work in Psychology. After retechnical process control applications. Excellent growth opportunity ceiving his master's degree, he will work with starting salary to $16,000 range-South. in the field of industrial design.

SYSTEMATION CONSULTANTS, INC.

SYSTEMS APPLICATIONS ENGINEER Aggressively expanding young division of respected industrial manufacturing company offers unusual opportunity for marketing oriented engineer or science graduate. Require digital hardware systems engineering experience (logic design, interfacing, etc.) to offer technical support to marketing in client consultation concerning the application of small general purpose computers. Some software familiarity—Fortran IV, assembly language, etc. preferred but not required. Attractive location with occasional light travel. Starting salary to $15,000.

NO FEE The above openings are only a small sampling of the exceptional opportunities within the scientific/commercial computing activities and marketing functions of our client companies in various location. We are a professional recruiting and consulting firm, managed by a TECH engineer. Your current employer will not be contacted without your permission. Send resume in confidence or request our resume form. A call for further information is also invited.

P. 0 . BOX 13322

22

(713) NA2-1370

Houston, Texas 77019

a

in

CHATTANOOGA, TENNESSEE—Head

Coach

Bud Carson was the principal speaker at the May 16 meeting of the Chattanooga Georgia Tech Club. With a record stag attendance of over 100 alumni, Carson briefed the group on the spring practice sessions and spoke of his philosophy of coaching. Bob Wallace, director of information services and publications for Tech, introduced Carson. Bob Compton, president of the club, presided over the meeting.

COLUMBUS, GEORGIA—Over 70 alumni and

guests attended the May 25 meeting of the Columbus Georgia Tech Club. Dr. Nathan Snyder, Neely Professor of Aerospace Engineering, spoke on the country's TECH

ALUMNUS

The ever increasing demand for "total systems" means that our firm continually needs more "total men." Experience has shown that one of the best sources for such men is among Georgia Tech Alumni. Admittedly, we feel some bias toward Tech since our firm was founded by Tech men. The trend in our consulting engagements indicates particular need for persons with strong backgrounds in data processing, systems design, operations research, accounting, and industrial engineering.

Detailed information regarding positions available with our firm will be supplied upon submittal of resume to J. A. Mori, Vice President.

Tech alumni on our staff include:

Paul H. Friedman, IE, '53

William M. Graves, Math, '60

Thomas L. Newberry, IE, '54

Ronald J. LaChance, IE, '60

James C. Edenfield, IE, '57

James W. Standard, IE, '60

Archibald Gann, Physics, '57

J. W. Goodhew, III, IM, '61

George H. Grimes, IE, '58

Richard F.Ward, IE, '61

Jean A. Mori, ME, '58

Thomas A. Newey, IE, '62

John D. Beck, IE, '60

J. Parker Highsmith, IM, '63

MANAGEMENT SCIENCE ATLANTA, INC. 1389 P e a c h t r e e S t r e e t , N.E.

JULY 1967

â&#x20AC;˘

Atlanta, Georgia, 3 0 3 0 9

23

THE CLUBS—continued space program and showed a series of interesting slides on the subject. Bill Poteet, assistant alumni secretary, reported on the growth of the Roll Call and on the prospects for the 1967 football team.

Harold Lummus presided and announced that the club had won the National Advisory Board Cup for the 1966-67 Roll Call with a 64.17% participation. The next meeting will be the stag barbecue in August with the Tech coaching staff as special guests.

DALLAS-FORT WORTH, TEXAS—The North

Texas Georgia Tech Club met on May 12 with 36 alumni and wives present. Dr. Arthur G. Hansen, Dean of Engineering at Tech, gave a talk entitled "Evolving an Effective Engineering Education," which was extremely well received as was evidenced by the many questions presented by those present. Melville M. Zemek, president of the Dallas-Fort Worth Chapter, discussed briefly the Scholarship Fund Program and the football highlights film for 1966 was shown.

Election of officers for the forthcoming year was held and Joseph M. Szablowski was elected president, Reginald E. Robinson, Jr., vice president, and Frederick A. Melhorn, secretary-treasurer. .

HOUSTON,

TEXAS—President

Edwin

D.

Harrison and Vice President for Academic Affairs E. A. Trabant were the main speakers at the May 9 meeting of the Georgia Tech South Texas Alumni Association in Houston. The meeting was held in the Rice University Faculty Club in Houston. During the business meeting the 1967 Blake R. Van Leer scholarship was awarded to Hank Tate of Houston and the following were elected to head the club during the 1967-68 year: N .

Knowles Davis, president; Lee C. Murphree, vice president; R. C. Elder, secretary; and Doyle Graham, treasurer. Dr. Harrison and Dr. Trabant briefed the large crowd in attendance on the current and future state of Georgia Tech and of engineering education and answered questions from the floor.

HUNTSVTLLE, ALABAMA—Dean Emeritus George Griffin and Co-operative Division Director Jim Wohlford were the speakers at the April 3 meeting of the Huntsville Georgia Tech Club. A good crowd of alumni and guests heard Griffin reminisce about the early days of Tech and talk about the growth of quality education in the high schools in this country. Wohlford talked about the changes at Tech and the growth of the co-dp program.

KINGSPORT, TENNESSEE—Coach Bud Car-

son was the feature speaker at the May 19 meeting of the Kingsport Georgia Tech Club. Carson talked about the prospects for the coming season and his philosophy of coaching and briefed the alumni and guests on the recently-completed spring; practice. Chief Recruiter Spec Landrum' 24

also spoke briefly to the crowd on the subject of Tech's problems and successes in the recruiting of top athletes who can meet Tech's entrance requirements.

1967 football prospects, and talked about his concepts of coaching. Ned West, director of sports information, also spoke briefly to the crowd during the meeting.

MACON,

of

MEMPHIS, TENNESSEE—Seventy members,

over 160 Tech alumni and their guests turned out to welcome Bud Carson, Tech's new head football coach, at the May 18 meeting. Carson briefed the crowd on spring practice, previewed the

wives and guests of the Memphis Georgia Tech Alumni Club met on May 5 to hear Head Recruiter Spec Landrum report on the new coaching set up at Tech and give a report on the prospects for this fall's

GEORGIA—A

record

crowd

Carson breaks records on tour of F

ida Clubs

T H E MAGIC of the name of the first new head football coach at Tech in 22 years drew crowds throughout Florida during the week of May 22 as Head Coach Bud Carson, Sports Information Director Ned West, and Information Services Director Bob Wallace swung through the state talking to alumni meetings and holding press conferences.

Over 140 alumni and guests were present for the May 22 meeting of the Florida West Coast Georgia Tech Alumni Club in Tampa, first stop of the week-long tour. Special guests at the meeting included Rick Cornwell and Kerry Hellinger, Tampa Bay area athletes who had signed a Tech grant-inaid for the coming four years and members of the press from the area.

Lew Woodruff, Tech's offensive back field coach, was also a guest at this meeting.

Officers elected for the coming year include Lester Ulm, Jr., president; James D. Gorman, vice-president, Hillsborough County; Robert Greenbaum, vice-president, Pinellas County; M. R. Creasy, vice-president, Polk County; Albert Leach, vice-president, Manatee-Sarasota Counties; Tom Farrow, secretary; and Daniel Curtis, treasurer. Also elected was a Board of Directors consisting of Fred Wolf, Henn Rebane, James Leware, Victor Caruso, Dolph Hansen, Walton (Skip) Hicks, and J. W. Conner, Jr. Fred Wolf presided at the meeting.

The following evening in Miami, over 120 turned out to hear the Tech travelers with Assistant Recruiter Dynamite Goodloe as an added entry.

The meeting was a combined one with the Broward County Georgia Tech Club and according to M. C. Cook, Jr., it was one of the most successful meetings in the history of the Miami Club. President Jim Ferguson presided over the meeting. Tech Signees Mike Buttemore and Jack Massee and their parents were special guests at this meeting.

After visiting several of the high schools in Florida, the group reassembled for the Orlando meeting of May 26 with Spec Landrum, Tech's chief recruiter, as the additional guest. Over 100 Tech alumni and guests were in attendance at this dinner presided over by Chet Tomlin. It was a record crowd for Orlando, a club that less than three years ago could draw but 25 to a meeting. Special guests at this meeting included Tech prospects for the coming years.

The final meeting of the Florida tour was held on May 27 in Cape Kennedy. Featuring the same speaking group, the Cape Kennedy Georgia Tech Club put a new twist into the meeting by making it a combination meeting and dance complete with floor show. Howard Brown, president of the club, acted as master of ceremonies for the evening's activities.

Special guests included 11 members of the Daytona Beach Club and the families of two Tech athletes from the area, Bob Seemer, freshman basketball star, and Vern Thortson, freshman football tackle.

At all of the stops, Coach Carson held informal press conferences which led to some of the heaviest Tech coverage in the area in years.

TECH ALUMNUS

team. Of particular interest to the local club was Coach Landrum's comments on the excellent showing of two Memphis boys, Mike Bradley and Gene Spiota and also, of the signing of other Memphis area boys who plan to attend Tech this fall. An excellent bar-b-que was served and enjoyed by all and this was followed by a very brief business session presided over by President James Harwood, III. Don McCamey, chairman of this year's roll call, gave a report and requested that those members present cooperate in contacting Tech alumni who had not pledged so the club would make a good showing.

Coach Landrum was then introduced by Dan Neighbors and after his well-received address, answered a number of questions from the members. The football highlights of 1966 film was shown after which a great number of those attending enjoyed dancing.

N E W YORK, N E W YORK—A stag meeting of the New York Georgia Tech Club was held on May 24 with 60 present. Principal speaker was Coach Dick Bestwick, head offensive coach of the Yellow Jackets. Coach Bestwick gave his impressions of the Tech team and his philosophy of coaching. Other guests from Tech were Mrs. J. H. Crosland, director of libraries, and Roane Beard, alumni director. The meeting was presided over by H. R. (Peter) Pund, '28, president of the club.

A nominating committee consisting of Hazard E. Reeves, '28, Sidney Goldin, '30, and Carl Phillips, '20, was appointed to present a slate of officers at the fall meeting which will be held the first week in December.

PITTSBURGH, PENNSYLVANIA—The

Pitts-

burgh Georgia Tech Club held its annual spring dinner meeting June 2, with 76 alumni and wives in attendance. Club president, Joe Dillard, served as master of ceremonies. James G. Wohlford, director of the Co-op Division, made the presentation of a $1,000 scholarship award by the Pittsburgh Club to Marcus Thomas Smilie, 17, a graduating senior at Crafton High School. Mark graduated in the upper five per cent of his class.

His parents, the Reverend Richard S. Smilie, Pastor of the Hawthorne Avenue United Presbyterian Church in Crafton, Pennsylvania, and Mrs. Smilie were also present as guests of the club. Also present as guests of the club were John Riggle and his parents from Apollo, Pennsylvania. John is entering the freshman class at Tech this fall on a football scholarship.

He is a halfback and has been selected as a member of the All Star Pennsylvania High School Squad which will play an all-star team from Texas at Hershex, Pennsylvania, in August. Dean George C. Griffin was the principal speaker. He was in unusually rare form as he reminisced about some of the amusing incidents and characters he has known during his long tenure at Georgia Tech. In a serious vein, he assured the parents that they need have no worries about the acceptance and JULY 1967

success of their children in college, since the high schools have improved along with the colleges, and students are much better equipped for college now than when the parents were of college age.

Mrs. George Griffin and Mrs. Jim Wohlford made the trip from Atlanta with their husbands and attended the club dinner.

The following officers were elected to serve during the coming year: James E. Patten, president; H. D. Beeson, first vice president; N. L. Curry, second vice president; Luke H. Noggle, secretarytreasurer; and John E. O'Keefe, Jr., assistant secretary-treasurer.

News of the Alumni

by Classes Julian P. Benjamin, Sr., ME, died " I May 25. Survivors include his son, Julian P. Benjamin, Jr., who will carry on the business founded by his father in Jacksonville, Florida. Mr. Benjamin and his son were present last fall at the annual meeting of the Georgia Tech National Alumni Association.

L. C. Swords, TE, passed away recently. ' ( | 7 H. H. Leech, ME, died April 15 at »J * Maryland General Hospital. Mr. Leech, a former professor at Georgia Tech from 1917-37, had retired in 1966 from the Lloyd Mitchell Company. He is survived by his wife, two sons and a daughter. His widow lives at 2927 Berwick Avenue, Baltimore.

M O Campbell Wallace, Sr., CE, died ' ™ on March 3 after several years of failing health. His widow resides at 2227 Laurel Avenue, Knoxville, Tennessee. ' 1 A Robert A. Shackleford, EE, died on May 28. His widow lives at 3432 N.E. 31st Avenue, Pompano Beach, Florida 33064.

Leland B. Bass, EE, died January • " 8. His widow resides at 3616 Norfolk Road, Fort Worth, Texas.

Jefferson B. Osborn, Chem, died May 13 in Atlanta. Burial was in Arlington Cemetery. Mrs. Osborn lives at 4422 East Brookhaven Drive, N. E., Atlanta.

Thomas H. Williams, died January 18.

Mr. Williams was a retired personnel manager for Southern Spring Bed Company in Atlanta. ' I T Charles Whitfield Vandiver, M E , ' ' died March 5. Mr. Vandiver was associated with Duke Power Company as transportation engineer. His widow lives at 2246 Cumberland Avenue, Charlotte, North Carolina.

Faces in the News J. E. FAIN, '32, is one of three new vice presidents of Colonial Stores.

He became associated with Colonial in 1959 as general public relations manager after extensive experience in food chain trade work and in news r e p o r t i n g w i t h Associated Press.

WILLIAM S. GINN, '36, an Atlanta native, has been named vice president of Reynolds Metals C o m p a n y . He j o i n e d Reynolds in 1964 after serving as consultant to the chairman of Ingersoll-Rand C o r p o r a t i o n .

He has been a vice president and d i v i s i o n manager with G.E. CAPT. J. B. KACKLEY, 37, is ending a notable Navy career this summer and going to the Rome, Italy, headquarters of the Food and Agriculture Organization of the United Nations, where he will be Chief of Payments Authorization.

DR. ALEXANDER WYLLY, '41, has been named vice p r e s i d e n t f o r eastern o p e r a t i o n s at Planning Research C o r p o r a t i o n , and w i l l be headquart e r e d in W a s h i n g t o n , D.C. He was formerly the . firm's vice president for information systems. His Ph.D. in aeronautical eng i n e e r i n g is f r o m Cal. Tech.

WILLIAM F. WRYE, '46, has joined Sperry Rand Space Support Division as Marketing Manager.

He will direct all marketing functions within the division, including telemetry and communication system and subsystem design and development, as well as engineering support.

CHARLIE HOBBS, '48, p r e s i d e n t and senior consultant of Hobbs Associates, Inc., of Los Angeles, Calif., has been appointed general chairman of the 1967 Fall Joint Computer Conference. Technical present a t i o n s on the latest developments in the inf o r m a t i o n processing field will highlight the meeting.

25

NEWS BY CLASSES—cont.

Faces in the News J. C. BELL, '49, area market planning manager for The Coca-Cola Company, Atlanta, has recently c o m p l e t e d a course in The Program for Management Development at Harvard Business School.

ROBERT E. ESKEW, '49, (M.A. '55) will head the new Atlanta headquarters of the International Educational Institute. He will represent six southeastern s t a t e s . From 1946 to 1966 he was aff i l i a t e d w i t h T e c h in various a d m i n i s t r a t i v e posts, including business manager of athletics.

VIRGIL E. NEW, '50, has been appointed assistant vice president-personnel at Southern Bell Telephone Company headquarters in Atlanta. He joined the company immediately after receiving the BEE degree from Tech.

JAMES B. KALMBACH, '51, has been elected vice president in charge of sales for Arkansas Louisiana Gas Company by the board of directors. Kalmbach's election as an officer climaxes a 10-year career in sales which began soon after he joined the company in 1957.

JASPER M. MARTIN, '51, has been transferred to West Germany as Control Equipment Supervisor for DuPont Company's synthetic fibers plant which is now under construction. The transfer was effective the first of June.

'Oil J- &• Barro, CE, died recently.

Z 4 Arthur S. Hillbrath, ME, died on April 20. His widow lives at 3200 Washington Road, West Palm Beach, Florida.

I f l F Carl B. Whyte, EE, board chairL W man and chief executive officer of Procon Inc., died May 16 in London, while on a business trip. Mr. Whyte, a resident of Glenview, Illinois, is survived by his widow and two children. ' O C Homer H. Broach, ME, retired L D May 31 from the Office of the Chief of Engineers, Corp of Engineers, Department of the Army, Washington, D.C. He now resides with his wife, LeNeil, at 127 S. W. 57th Terrace, Cape Coral, Florida.

Peyton S. Hawes is the new Commissioner of Revenue for the State of Georgia. Sons, Peyton, Jr., '58, and Alex, '62, are Tech alumni.

'27

W. Allen Haile, Jr., ME, Savan-

Among survivors is his son W. Allen Haile, III, IE '62, of Decatur, Georgia. i n n W. Carey Hansard, Cer, associate C.U professor in the School of Ceramic Engineering at Georgia Tech, was made a Fellow of The American Ceramic Society at the Society's 69th Annual Meeting.

Tracy S. Newton, Jr., Arch, died recently in the DeKalb Hospital. Mr. Newton was a member of the American Institute of Architects and the National Society of Professional Engineers.

We have recently been notified of the death of C. C. Pierce, Jr. 'Ofl ^uy H' Amason, Com., died in 0\J March. His widow's address is P. O. Box 87, Valona, Georgia.

We recently learned of the death of Otis D. Smith, Jr.

HARLAN L. CARROLL, '52, has recently been named vice p r e s i d e n t of Metals Management for Southwire Company.

Prior to his promotion, Carroll worked in production supervision, as plant manager of a wire mill in Brazil. |

\ 2S

>QO "Walter F. Coxe Day" was celeL.L. brated by Birmingham, Alabama's Audubon Society in late May based on Mr. Coxe's all-around interest in conservation and his activity in all phases of Audubon work. Mr. Coxe was also presented a placque for distinguished service.

Edward V. Wallace, EE, retired May 31 from Personnel Relations Department, American Telephone & Telegraph Company after serving 44 years as assistant secretary.

»Q1 Harold Breedlove, ME, died re0 I cently. His widow and son live at 9200 Bayard Place, Fairfax, Virginia.

Stephen P. Cottraux has retired after 37 years with Procter & Gamble. He and Mrs. Cottraux will make their home at 17864 Via Gracia, San Diego, California 92128.

Albert L. Haskins, Jr., Arch, has advanced to Fellowship in The American

Institute of Architects. This is the highest honor the Institute can bestow on its members. ' Q Q John W. Teepell is now associated 00 with Haas & Dodd in residential and commercial sales. ' Q C Dr. Frederick A. L. Holloway, u U ChE, president of Esso Research and Engineering Company, has been elected to the Board of Trustees of Stevens Institute of Technology for a fiveyear term.

Carl Curtiss Saal, CE, died May 21 after a long illness. He was deputy director of the Office of Research and Development in the Bureau of Public Roads and a Brigadier General in the Army Reserve. He is survived by a son Carl C , Jr., who lives at 3035 Traymore Lane, Bowie, Maryland.

E. H. Sutter, ME, has been appointed manager of the Building Planning Department of The Coca-Cola Company. ' 0 C Arch Avary Austin, BS, was 0 0 buried at Westview Cemetery on May 19. Mr. Austin was a sales representative for Kennedy Valve Manufacturing Company.

Dr. Frederick S. Barkalow, Jr., Chem., has been named winner of a 1967 American Motors Conservation Award.

Dr. Sam T. Gibson, Chem., has been appointed as assistant director, Division of Biologies Standards, NIH. Dr. Gibson will assist the director in matters concerning the Division's licensing, inspection and control activities, particularly those having medical implications. H e lives with his wife and four children in Bethesda, Maryland.

John Solberger, Jr.. of Mobile, Alabama, died recently.

I Q 1 Jack V. Doriot, CE, has been pro0 I moted to Colonel during ceremonies at Sagamihara City, Japan. His wife, Cely, is with him in Japan.

Navy Captain Wade C. Wells, BS, is commanding a new naval unit engaged in the first U. S. riverine assault operation since the Civil War. Captain Wells and his wife Frances live in Santa Cruz, California, with their two children. ' 0 0 David Sloan Lewis, Jr., AE, has O u become the first president of the new McDonnell-Douglas Corporation as well as chairman and chief executive officer of its Douglas Aircraft Division.

H. A. Flemister, EE, state transmission and outside plant engineer of Southern Bell Telephone and Telegraph Company, has been elected treasurer of Electrical and Electronics Engineers in Atlanta.

'40

'A1

Samuel G. Pate, ME, died on May 19 at his home in Birmingham. He was a past president of the Birmingham Georgia Tech Club and was associated TECH ALUMNUS

with Chicago Bridge and Iron Company. His widow and children live at 155 Glenview Drive, Birmingham.

W. L. Sullivan, EE, general planning manager of Southern Bell Telephone and Telegraph Company, has been elected Chairman of the Institute of Electrical and Electronics Engineers in Atlanta. f J Q John B. Childress, Chem., has been nTfa named vice president, Marketing of Chemicals Division, Vulcan Materials Company.

James P. Poole, IM, will address the 1967 annual meeting of the Million Dollar Round Table which starts June 4 in Lucerne, Switzerland.

sent the United States of America Standards Institute in the Fan Testing Performance Sub-Committee of the International Organization for Standardization.

1AE Fred Fell died September 9, 1966.

T"u Mr. Feil was an Atlanta real estate broker.

Maurice E. McCoy, E E , has been named a panelist for the 1967 Spring Joint Computer Conference to be held in Atlantic City, New Jersey. He lives with his wife, Audrey, and two children at 627 Springview Drive, Orlando, Florida.

* A1} The Reverend Claude F. DuTeil, ^ 0 CE, Rector of the St. Christopher's Church in Oahu, Hawaii, is one of the two prominent Episcopal Clergymen who recently received an honorary Doctor of Divinity degree from the Church Divinity School of the Pacific, Berkeley, California. Rev. DuTeil has been active in mental health programs, in the Bishop's Blood Bank project, and in the establishment of a code of ethics involving Hawaii's government. He has also been a member of the Judicial Council of Hawaii.

Walter Allen Reiser, Jr., ME, has been appointed directer of the Legal Method Program and a Member of the Faculty of the Harvard Law School. He will direct the work of six teaching fellows.

1A-I Emmett W. Bryan, Jr., ME, died T" » recently. Mr. Bryan was associated with A. G. Odell, Jr., Associates.

His widow and three children live at 5343 Robin Hood Road, Charlotte, North Carolina.

George B. Campbell, E E , has been elected a director of Alabama Power Company in Birmingham, Alabama.

C. E. Carter, IM, has been appointed manager of manufacturing for International Harvester Company's Motor Truck Division. Mr. and Mrs. Carter live in Arlington Heights, Illinois.

Pete G. George, Jr., IE, has been appointed assistant manager of Ford Motor Company's Atlanta assembly plant.

Freeman E. Martin, EE, has joined the Crum & Forster Group of Insurance Companies as Multi-Peril Marine insurance manager for the Southern Regional Department.

*AA ^°y ^ ' Bohanon, ME, vice president in charge of engineering and chief engineer at Acme Engineering and Manufacturing Corporation, has been selected as a technical delegate to repre-

F ' A R Dr' Walier - Buckingham, IM, H O died May 24 at Drexel Institute's College of Business Administration. His widow resides at 140 South Spring Mill Road, Villanova, Pennsylvania.

ANNOUNC

J. Lamar Davis, IE, will participate in a panel discussion at the Society of Technical Writers and Publisher's 14th International Technical Communications Conference in Chicago, Illinois. Mr. and Mrs. Davis live at 306 Lakewood Drive, Acworth, Georgia.

F. P. DeKoning, IM, has been elected executive vice persident of J. J. Finnigan Company, Inc. Henry G. Kalb, Jr., IM, has recently formed a new partnership realty firm.

Called Henderson-Kalb Company, it is located at 2256 Brannen Road, S. E., Atlanta.

J. Jfruger, Chem, is co-author of a study for the National Bureau of Standards entitled "Ellipsometric-Potentiostatic Study of Iron Passivity." It has to do with corrosion-preventing film growth on metal.

Bill McMillin, IE, has been appointed assistant superintendent of the Acetate Yarn division of the Eastman plant in Kingsport, Tennessee. He and his family reside at 4501 Brightwood Lane, Kingsport, Tennessee.

We recently learned of the death of T. W. Troy, Jr. on March 4.

William E. White, Jr., ME, has formed a marine diving service called Hydro Tech Services, Inc., of which he is president. He lives at 637 Wellesley, Houston, Texas. » MQ The Very Reverend Father Jude T u Cleary, ME, was named president of Belmont Abbey College. Father Cleary is the seventh president of the 91-yearold Benedictine College.

William K. Hinton, Text., has assumed the responsibility of senior industrial engineer for the Lebanon Complex of the

GEORGIA TECH NATIONAL ALUMNI ASSOCIATION NOVEMBER 9 —NOVEMBER 12, 1967

MIAMI FOOTBALL WEEKEND

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From Atlanta To:

Trip Includes:

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Please send me a colorful brochure on the Miami Football Weekend Holiday!

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JULY 1967

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Full Breakfast and Dinners!

"Yellow Jacket" Cocktail Party, with hors d'oeuvres!

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Reserved Seat: Georgia Tech vs. Miami at Orange Bowl, Friday night, November 10.

Boat Tour of Miami area.

Beautiful Corsages for the ladies.

Special Farewell Party!

All Hotel Transfers and baggage gratuities.

Complimentary Stage Show in "Casanova Room."

Open to members, friends and others! Limited Seats!

27

Faces in the News CLYDE M. KENNEDY, '52, has been promoted to vice president, Engineering Division for Law Engineering Testing Company, an A t l a n t a firm specializing in found a t i o n and m a t e r i a l s testing. He joined the firm in 1955 after receiving B.S. and M.S. degrees in C.E. DONALD A. DUKE, '53, has been named assistant manager-supply of Texas City Refining, Inc., Texas City, Texas. He has been with the company since 1965 as a chemical engineer in the planning and economics division.

DON C. KILBY, '53, has been named senior project chemist in refining and field services for the Port A r t h u r Research Laboratories .of Texaco, Inc. He joined Texaco in 1957 and has held a succession of assignments in refining and field services.

GEORGE A. MORRIS, '53, co-captain of the 1952 Yellow Jacket team and All-American, has been elected a corporate vicepresident of Royal Crown Cola Co., which he now serves as director. In 1953 he was named to the Tech Hall of Fame.

JOHN S. HUNSINGER, '54, has made the '66 Million Dollar Club (one million dollars or more in sales and leases in real estate in the past year). He has just been made vice-president in charge of Industrial Development at Pope and Carter.

\^

WILLIAM S. HANNER, '54, has been promoted to the position of district sales manager in Richmond, Va. by Square D Company. Hanner, who f o r m e r l y s e r v e d as branch manager in the R i c h m o n d sales area, will now supervise sales for the company throughout Virginia. \

28

NEWS BY CLASSES—cont.

H. D. Lee Company. He and his family live in the Southern Heights sub-division, Lebanon, Missouri.

E. Warren Parker, GE, died May 2 in a New York hospital. Mr. Parker was vice president of Daniel Construction Company of Florida. He is survived by his widow and four children who live at 2247 Segovia Avenue, Jacksonville, Florida.

We recently learned of the death of Lewis Shackleford, Text, December 9, 1966.

W. Raymond Tooke, Jr. ChE, head of Georgia Tech's industrial products branch, has been appointed to the Highway Research Board of the National Research Council.

W. B. Wrigley, E E , a scientist at Lockheed-Georgia Corporation, has been elected a director-at-large. ' C f ] Manville J. May field, CerE, was *»U made a Fellow of The American Ceramic Society at the Society's 69th Annual Meeting banquet held in New York City.

Dan P. Shepherd, IM, has become the new president of the Georgia Branch of Associated General Contractors of America, Inc. Mr. Shepherd succeeds Sam N. Hodges, Jr., CE '43.

Thomas M. Spink, ME, has been promoted to assistant plant manager of the Ducillo Plant of DuPont in Buenos Aires, Argentina.

Dr. R. A. Young, Phys., has been selected a Fellow of the Institute of Physics. ' C I Webb M. Alspaugh, IM, has been *» ' appointed manager of Sinclair Refining Company's systems and computer department.

Married: William Thomas Higgins, IM, to Mary Jo Sherman. Mr. Higgins is employed by H. K. Porter Company, Inc. P. D. (Pete) Leonard, IM, has been promoted to supervisor of industrial engineering, Kaiser Steel Co. He lives at 1310 Shelley Avenue, Upland, California.

R. J. Stribling, Jr., T E , has joined Phillips Fiber Corporation, a subsidiary of Phillips Petroleum, in the new position of director of mill marketing at Greenville, South Carolina. ' C O Major Mayo Carrington, Jr., AE, *ȣ was graduated from the US Air Force Air Command and Staff College at Maxwell AFB, Alabama.

Gayle J. Wells, IE, has been promoted to executive assistant of Ashland Oil and Refining Company. ' C O J.D. Huddleston, III, EE, Control *»0 Engineer of Georgia Power Company, has been elected secretary of the Institute of Electrical and Electronics Engineers in Atlanta.

W. B. Warren, EE, Senior Research Engineer at the Engineering Experiment

Station of Georgia Tech, has been elected director at large of Electrical and Electronics Engineers in Atlanta. ' ( • A Ralph K. Baber, IE, has been " * decorated with the Vietnamese Cross of Gallantry with the Silver Star for action in Southeast Asia.

Jan List Boal, ME, left with his family in May to spend 8 weeks in India where he will be a consultant in Mathematics for the N S F / A I D program at the University of Patna. They plan to return "around the world" through Southeast Asia, Korea, Japan, and Hawaii.

Garvin T. (Jim) Dreger, BS, has become the first employee of the Postal Field Service to win one of the Career Education Awards given by the National Institute of Public Affairs.

We recently learned of the death of Charles R. Ross, Text.

Major M. L. Treadwell, Jr., CE, was killed in a helicopter crash in Vietnam June 3. His widow's address is P. O. Box 346, Blackshear, Georgia 31516. ' E C We recently learned of the death of J J Leland B. Bass, E E .

David A. Haddock, Text., has been promoted to group leader, Tire Yarn Quality Control, at the Pensacola nylon plant of Monsanto Company's Textiles Division. He will have responsibility for vendor acceptance and competitive yarn evaluation.

Born to: Mr. and Mrs. George W. Humphreys, IM, a girl, Orena Gray, May 23. The family resides at 2000 Brookview Drive, N. W., Atlanta 30318. Mrs. Humphreys is the former Paula Stevenson, Text, '58.

Tom W. Jewell, Text, has been elected vice president and treasurer of Crystal Springs Bleachery in Chickamauga.

John R. Maddox, IM, was elected vice president of the Dickey-Mangham Company, Atlanta, Georgia, in charge of the real estate department.

Captain George W. Poole, CE, has received the Air Medal at Pleiku Air Base, Vietnam, for air action in Southeast Asia.

Dee G. Sullins, Jr., Text., has been promoted to major in the US Air Force. ' C O William W. Arrants, EE, is now a J O Technical Service Representative for Olin Conductors-Olin Mathieson Chemical Corp., Chattanooga, Tennessee.

We recently learned of the death of James de Wolf, Phys, of Playa del Rey, California. ' C I Army Lieutenant Col. Harry L. ** • Dukes, Jr., Text, has been assigned to the 96th Supply and Services Battalion near Cam Ranh Bay, Vietnam.

Captain Charles S. Eaton, ChE, received the Distinguished Flying Cross and Air Medal while serving with the Air Force in Vietnam.

Richard Boyd Gookin, IM, has been awarded the silver wings of an American Airlines flight officer. Mr. Gookin and his TECH ALUMNUS

family will live in the Chicago area.

Captain Jerry C. Kelley, IE, has arrived for duty at Dover AFB, Delaware, where he is a member of the Military Airlift Command.

Army Major Ross E. G. Thompson, Jr., IS, received the Bronze Star Medal Award for outstanding meritorious service in combat operations against hostile forces in Vietnam from April 1966 to March 1967. His wife Anne lives at 1800 Honeysuckle Lane, Atlanta.

Daniel M. Walters, IE, has accepted a position as Missile Systems Engineer at the US Naval Ordinance Laboratory in Corona, California.

J C O Captain M. W. Allinder, Jr., M E , 3 0 has received his MS in Operations Research from US Naval Post Graduate School. He is now assigned as air analyst in the Office of Deputy Chief of Staff, Headquarters Marine Corps, Washington, D.C. Married: Wesley E. Lerdon, BS, to Barbara Jo Ebner. The newlyweds live at 2107 San Sebastian, Apt. 718, Houston, Texas. Mr. Lerdon is presently employed with Philco-Ford Corp. as a senior engineer.

Captain Crawford O. Murphy, Jr., IE, was decorated for worthy service as a production control officer at Offutt AFB, Nebraska.

Jesus A. Terrazas R., EE, died February 2. The alumni office was notified by his father, Pedro Terrazzas Ortiz of Chihuahua.

Frank C. Williams, EE, has been appointed assistant professor in philosophy at Emory University. ÂťCQ Jack Amason, ME, has been 0\l named secretary of Davis Mechanical Contractors, Inc. He is also director of engineering.

Born to: Mr. and Mrs. Ronald M. Bell, IM, a son, Ronald Scott, February 2.

James M. Bower, ME, has been awarded an IBM Fellowship to pursue his PhD at Georgia Tech. Mr. Bower is one of two in the Eastern region selected for this program.

D. M. Duggan, AE, has been appointed manager of the Scientific Prograrnming Department at Lockheed-Georgia.

William J. Freeman, IM, has departed the United States on an American Red Cross assignment in the Philippines. Mr. Freeman is an assistant field director in the Red Cross Service's military installations program.

Gerald L. Graves, ChE, has been named engineering supervisor of the Lube Processing Section of Humble's Baytown Refinery.

Dale P. Hopkins, ME, has been promoted to applications engineer with Marbon Chemical Division, Borg-Warner Corp. Mr. Hopkins and his family reside at 809 George Street, Belpre, Ohio.

Thomas E. Lair, Text., has been promoted to Complex Manager of the LebaJULY 1967

reelings to students and alumni everywhere. We share your interest in the advancement of our alma mater, Georgia Tech.

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J.J. FINNIGAN CO., INC. P. O. Box 2 3 4 4 , Station D A t l a n t a 18, Georgia

Birmingham 5, Alabama. P. 0. Box 3285A Denver 22, Colorado, 3201 South Albion Street Kansas City 4 1 , Missouri, P. 0. Box 462 Dallas 19, Texas, P. 0. Box 6597 Greensboro, North Carolina, P. 0. Box 1589 Little Rock, Arkansas, 4108 C Street Memphis 11, Tennessee, 3683 Southern Avenue Houston 6, Texas, P. 0. Box 66099 Mew Orleans 25, Louisiana, P. 0. B'ox 13214 Jacksonville 3, Florida, P. 0. Box 2527 Richmond 28, Virginia, 8506 Ridgeview Drive

29

Faces in the News THERON D. JENNINGS, '56, worked in the area of Utility Sales prior to moving to his present position, assistant to the president of S o u t h w i r e Company. After graduating from Tech he served two years in the Marines and received an LLB f r o m Woodrow Wilson College.

GORDON E. JOHNSON, '56, an Atlanta native, has been elevated to assistant vice president of Southwire Company. He earned his masters in chemical Engineering from Tech in 1961. He is a registered profess i o n a l engineer and a member of the AICE. C. BERNARD MARTIN, '56, has been named assistant vice president at Law Engineering Testing Company. He joined Law in Atlanta as a soil and foundation ^engineer and now serves as Florida District Manager.

RICHARD G. ROSSELOT, '56, was elected corporate secretary of Scient i f i c A t l a n t a , Inc. He holds a master's degree in business administrat i o n f r o m Harvard and was assistant secretarytreasurer of ScientificAtlanta prior to his election.

JAMES R. BEVERLY, '57, a member of the industrial department of Atlanta Gas Light since 1956, has been named manager of the company's new office at Washington, Georgia. A native of Moultrie, he has been with the company since receiving his degree from Tech.

HENRY L. ESKEW, JR., '60, a specialist in economics, has joined the Washington, D.C., office of the Planning Research Corporation as a senior associate in the firm's Cost Analysis Department. His primary areas of concern will be cost benefit and cost-effectiveness studies. \ 30

NEWS BY CLASSESâ&#x20AC;&#x201D;cont. non Complex of the H. D. Lee Company, Inc. He and his family reside at 106 Maple Drive, Lebanon, Missouri.

Major Walter H. Lane, AE, has received the Distinguished Flying Cross Award for his excellent achievement in Southeast Asia. He led an air strike against a vital truck park which destroyed the target and numerous vehicles.

R. Mitchell Lewis, IM, was elected assistant vice president and stockholder of Walston and Company, Inc., members of the New York Stock Exchange, 1899 North East 163rd Street, North Miami Beach, Florida 33162.

Morton L. Metersky, AE, has received the degree of Master of Science in Applied Statistics from Villanova University.

His address is 725 Cheryl Drive, Warminister, Pennsylvania 18974.

Joseph P. Warren, IE, has joined the V. E. Anderson Manufacturing Company in Bradenton, Florida, as division engineer. His new address is 2022 25th Avenue West, Bradenton, Florida 33505. ' f i f l Edgar L. McGee, ChE, has been UU promoted to senior engineer in the Conversion Section of Fuels Technical at Humble's Baytown Refinery. Mr. and Mrs. McGee and their three children live at 702 North Circle Drive, Baytown, Texas.

Charles DeWitt Roberts, Math, has left the Institute of Nutrition of Central America and Panama and will begin a teaching position in the New York University Graduate School of Business Administration. His address is NYU Graduate School of B.A., 100 Trinity Place, New York, N.Y. 10006.

'R1 01

Born to: Mr

'

and Mrs

' C' H'

(Gus) Dallas, IE, a son, Bryan Keith, in March. They reside at 7905 Brynwood Lane, Louisville, Kentucky 40291.

Donald G. Ingram, M S City Planning, has assumed the post of associate director of Central Atlanta Progress, Inc. Born to: Mr. and Mrs. William D. Mallard, Jr., IM, a son, William Dunn, III, on November 28, 1966. Mr. Mallard is employed as a safety engineer with Eli Lilly and Company in Indianapolis, Indiana. Their home address is 4025 Continental Court, Indianapolis.

James B. Marks, IM, has resigned from the U.S. Army and is now employed by the Hughes Aircraft Corp. He lives at 3754 Sepulveda Boulevard, Apt. 8, Los Angeles, California.

Engaged: James F. Morris, IM, to Miss Lallie Gray Rogers. The wedding will be September 16. He is with the IBM Corporation in Atlanta.

Married: Mr. James Willis Standard, IE, to Carolyn Louise Gilroy. Mr. Standard is associated with Management Science Atlanta, Inc. Born to: Mr. and Mrs. Thomas J. Pierce, Jr., ChE, a daughter, Mary

Bryan, May 26. The family resides at 2209 Hermitage Drive, Kingsport, Ten' C 0 Married: Alexander Austin Burch, 0 Z / / / , IM, to Alice Mae Wylie. Mr. Burch is employed by the Ford Motor Company in Atlanta.

Marshall F. Clarke, Arch., has been transferred with Eastern Engineering Company to Greenville, South Carolina.

Mr. Clarke and his family now live at 4 Longmeadow Road, Taylor, South Carolina.

Married: William F. Frazier, BS, to Miss Kathryne Rebecca Truesdell. Captain and Mrs. Frazier presently reside at 112 North Leslie, Goldsboro, North Carolina.

Thomas L. Guillebeau, IM, has been promoted to captain in the USAF. He is a member of the Air Force Logistics Command which keeps USAF units at home and overseas supplied and equipped for immediate action anywhere in the world.

George V. Krieder, EE, is a senior systems planning engineer for Lockheed Missiles and Space Company. He is taking graduate work at San Jose State College.

Walter J. McCloud, 11, has been appointed regional appraiser for the Atlanta Regional Mortgage Office of The Mutual Life Insurance Company of New York.

Robert A. Morrissey, Jr., IE, has been promoted to senior divisional cost analyst, Glass Container Division, Owens-Illinois Glass Company. He and his wife, June, and their two daughters reside at 9 Harmony Lane, Toledo, Ohio.

D. T. Paris, PhD, assistant director of the School of Electrical Engineering, was elected Vice-Chairman of the Electrical and Electronics Engineers in Atlanta.

Captain Davis Carswell Weatherly, Jr., IM, died in a plane crash near Chapel Hill, North Carolina, May 10.

Married: Gaines Prince Wilburn, IE, to Joan Ruth Gray. Mr. Wilburn is employed by the IBM Corp. in WinstonSalem, North Carolina. ' C Q David L. Cooper, IM, received his 0 0 Doctor of Medicine from Indiana University and will intern at St. Albars Naval Hospital, New York City, New York. After 2 years active duty, he plans to return to Atlanta and complete his training in dermatology.

Married: Ronald Ellison Davis, AE, to Margaret Jeannine Pratt. Mr. Davis attends graduate school at the University of Tennessee Space Institute and is employed as an aeronautical research engineer by Arnold Research Organization, Inc., in Tullahoma, Tennessee.

Born to: Mr. and Mrs. J. Robert Dees, ChE, a daughter, Kathy Ellen, April 3.

Army Private John P. Guidi, CE, fired expert with the M-14 rifle April 14 near the completion of his basic combat training at Ft. Bliss, Texas.

Born to: Mr. and Mrs. J. E. Hicks, IE, a daughter, Juli Ann, April 4. Mr. TECH ALUMNUS

General Motors is people making better products for pe< •

•

Phyllis Roe helps shorten long trips. With needle and thread.

Automation or no automation, we could never get along without sewing machines—and girls like Phyllis.

There are too many things at stake. Important things. Like your riding comfort.

That's why Phyllis painstakingly plies needle and thread to car seat upholstery—to make certain you'll never have to take your lumps riding in a Chevrolet, Pontiac, Buick, Oldsmobile or Cadillac car.

Phyllis Roe's skilled hands are t y p i c a l of the p e r s o n a l touches that go into the making of every General Motors car.

Another reason why they're a b e t t e r buy. E s p e c i a l l y f r o m where you sit.

Phyllis Roe, seamstress, Fisher Body plant, Tecumseh, Michigan

NEWS BY CLASSESâ&#x20AC;&#x201D;cont.

Hicks is local manager for Southern Bell Telephone Company.

Edwin B. Jelks, III, IM, has been promoted to captain in the USAF. Captain Jelks is an air operations officer and navigator instructor at Griffiss AFB, N. Y. Born to: Mr. and Mrs. Jimmy E. Loyd, CE, a daughter, Susan Pilar, May 13.

Mr. Loyd is associated with the J. A. Jones Construction Company. The Loyd's live at 1292 LaVista Drive, Mableton, Georgia.

USAF Captain Maurice J. Maguire, Jr., IM, is attending the Air University's Squadron Officer School at Maxwell AFB, Alabama.

Captain James T. McNeely, Jr., AE, is attending the Air University's Squadron Officer School at Maxwell AFB, Alabama.

Robert Edgar Persons, Jr., Phys., received a Master of Science degree with a major in Physics from Trinity College, Hartford, Connecticut.

First Lieutenant Frederick A. Stoller, IM, has arrived for duty at Wurtsmith AFB, Michigan.

Lt. Robert Wynn "Bob" Sturgeon, USN, AE, flew his 200th combat mission over Vietnam.

Engaged: James Robert Wood, IM, to Miss Doris Gayle Wahl. The wedding will be July 22. Mr. Wood is associated with the Citizens and Southern National Bank as Assistant Consumer Credit Officer of the Charge Account Service.

John M. Woodard, CE, has become manager of the Barrow-Agee Laboratories, Inc. His address has changed to the following: 5707 Meadowbrook Lane, North Little Rock, Arkansas 72118.

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'R.A CaPtain Lee E. Bricker, CE, has " " been graduated from the Air University's Squadron Officer School at Maxwell AFB, Alabama. The captain is being reassigned to the US Air Force Academy, Colorado, as a construction engineer.

Born to: First Lt. and Mrs. Gary L. Brown, AE, a son, Gary Lindin, Jr., on May 23. They reside at 214-C Dyer Circle, Redstone Arsenal, Alabama 35808.

Born to: Lt. and Mrs. Raymond P. Collins, EE, a daughter, Beth Ann, April 25.

First Lt. Francis J. Fradella, IM, is on duty at Takhli Royal Thai AFB, Thailand.

Lieutenant (junior grade) William J. Heilker, ME, is presently serving as Supply Officer aboard the destroyer USS

OF NATIONAL AWARD WINNING

GEORGIA TECH ALUMNUS AND OTHER PUBLICATIONS OF DISTINCTION

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DOUGLAS H. F O X (DD-779).

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\ 32

Jerry F. Mallard, ChE, is presently employed by Monsanto Textiles at Pensacola, Florida, as a chemical engineer. His address is 2655 North Yates Avenue, Pensacola, Florida.

First Lt. Edward H. Preston, Jr., ME, has entered the 9-week civil engineer course at Wright-Patterson AFB, Ohio.

First Lt. Thornwell L. Ramsey, Jr., AE, has been graduated from the 3-week

weapons employment planning course at Maxwell AFB, Alabama. Lt. Ramsey is assigned to Offutt AFB, Nebraska, as a member of the Strategic Air Command.

Ensign L. Ed Scott, Jr., IE, has recently completed courses at US Navy School, Civil Engineer Corps, Officer at Port Hueneme, California, and Naval Facilities Engineering Command, Washington, D.C. He is assigned to the Office in Charge of Construction, Saigon Republic of Vietnam, Box 101, APO San Francisco, Calif.

Married: Richard Vernon Westerman, ChE, to Miss Nancy Susan Hill. Mr. Westerman is completing his requirements for his PhD degree this summer from Georgia Tech. ' C C Married: Robert Douglas Allen, "** Jr., ME, to Marian Lynn Hooker.

Mr. Allen is completing work on his MS degree and is employed by the LockheedGeorgia Company.

Second Lt. Michael S. Arrington, IE, has entered the 9-week base civil engineer course at Wright-Patterson AFB, Ohio.

Lt. Arrington is assigned to Shaw AFB, South Carolina, as a member of the Tactical Air Command.

Married: First Lt. Larry Allison Brown, ME, to Janice Irene Hambright.

Lt. Brown is stationed with the US Air Force in Laredo, Texas.

William C. Carmichael, IM, recently was promoted to First Lt. in the Adjutant General Branch of the Army. He is stationed at Ft. Monroe, Virginia.

Married: Lt. Nicholas E. Grynkewich, Jr., CerE, to Raylene O'Grattis, May 20, Lt. Grynkewich is stationed with the US Air Force in Tucson, Arizona.

Married: William Leonard Jorden, CE, to Miss Sally Lynne Smith. Mr. Jorden is employed by Greenhorne and O'Mara in Riverdale, Maryland.

Second Lt. Julius H. Massey, III, ME, has been awarded US Air Force silver pilot wings upon graduation with honors at Moody AFB, Georgia.

Engaged: Stanley L. Morgan, IE, to Miss Cynthia Louise Smith. The wedding will be July 22 at McComb, Mississippi.

Mr. Morgan is employed as an industrial engineer by Southwire Company in Carrollton.

Army First Lt. Earl P. Morrow, CE, has received the Bronze Star Medal near Cu Chi, Vietnam. He earned the award for outstanding meritorious service as executive officer of the 588th Engineer Battalion's Company A. Engaged: Richard Baxter Reed, Chem, to Miss Victoria Anne Maurer. Mr. Reed is associated with Procter & Gamble in Cincinnati. The wedding will be August 8 at Cincinnati.

Married: Joseph Lee Wheeler, Jr., E E , to Sara Jane Padgett. Mr. Wheeler is employed by the Lockheed-Georgia Company. ' R f i Albert S. Callaway, ME, has been J commissioned a second lieutenant TECH ALUMNUS

Robert W. Leu, C.L.U Peoria

it

I'm proud that my career allows me to be a full-time member of my family. i »

"You see, I want my family to respect my business life, but I also want my bread-winning t o allow me the necessary time to be a full-time member of my family! I've been a Mass Mutual policyholder since the age of 10 — and I knew when I was a college sophomore t h a t I would make a career in life insurance.

There aren't many men who can say t h a t !

It was following the advice of my father and the dean of the College of Commerce a t Bradley University t h a t I chose Mass Mutual as the company I'd represent.

And I'd do it all over again if I had the chance. " I t ' s a matter of real pride for m e to be just as professional with my clients as any physician or attorney. After diagnosing their needs, my 'prescriptions' go to Mass Mutual. There the Underwriting and Benefit departments are

wonderfully flexible in producing the combinations of features t h a t enable me to solve each client's problems to his best interest.

"And I've been able to continue, ever since college, the personal pleasure of being Field House Announcer for Bradley basketball games. Also important to me has been serving on the Peoria Park District Board of Trustees. I couldn't have participated with good conscience in these or my other activities if my business had required travel or keeping hours dictated by someone else. I guess I've been my own severest timekeeper."

Bob Leu has been one of t h e top 100 Mass Mutual agents for 19 of the past 21 years. He is now servicing some $20 million of life insurance. He has been a member of the Million Dollar Round Table every year since 1954 and is in

Mass Mutual's select Inner Circle made up of those who have sold $2 million or more in a year. Bob Leu is j u s t one of the highly skilled Mass Mutual professionals throughout the country.

If you're looking for the same kinds of satisfaction — professionalism in your career, substantial income together with the opportunity to enjoy your family and participate in your community — write a personal letter to Charles H. Schaaff, President, Massachusetts Mutual Life Ins. Co., Springfield, Mass. He is always interested in hearing from a good man.

.

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M A S S A C H U S E T T S MUTUAL. LIFE I N S U R A N C E COMPANY

Springfield. Massachusetts/ organized 1851

Some of the Georgia Tech alumni in Massachusetts Mutual service: Stanley A. Elkan, '22, Macon William C. Gibson, '39, Atlanta

Daniel E. Herlihy, '46, Jackson

Paul J. Kreitner, '65, Syracuse

Donald I. Rosen, C.L.U., '49, Macon

John C. Grant, Jr., Sacramento

Henry F. McGamishJr., C.L.U., '50, Atlanta

JULY 1967

33

in the U.S. Air Force upon graduation from Officer Training School (OTS) at Lackland AFB, Texas. Lt. Callaway is being assigned to Eglin AFB, Florida.

John T. Doniell, IM, is now a division manager with Sears, Roebuck and Company in High Point, North Carolina. His address is 2507 Dallas Avenue, High Point, N. C. Born to: Mr. and Mrs. Donald B. Deyo, EE, a daughter, Cynthia Gail (Cindi), April 2. Mr. Deyo is employed in the Central Engineering Division of Proctor & Gamble Company.

Thomas B. Dorrier, ME, has completed basic combat training at Ft. Dix, New Jersey.

Born to: Mr. and Mrs. Landrum Finch, Jr., EE, a daughter, Lori Michelle, May 10. Mr. Finch is employed with Delta Airlines. The family resides at 5305 Riverdale Road, College Park, Georgia.

Brown H. Goodin, TE, has been commissioned a second lieutenant upon graduation from the Signal Officer Candidate School at Ft. Gordon, Georgia.

Wouter Gulden, CE, has joined the Shell Pipe Line Corporation as an engineer in the firm's head office engineering department.

Second Lt. James K. Jobson, Jr., AE, has completed a 16-week helicopter pilot course at the Army Primary Helicopter School at Ft. Walters, Texas. He will undergo advanced flight training at the Army Aviation School, Ft. Rucker, Ala. Married: William Daniel Moorer, Jr., IM, to Marsha Lee Paulk. Mr. Moorer is studying for a master's degree in Industrial Management at Georgia Tech.

Married: Richard David Nathan, Phys., to Susan Catherine Spurlock. Mr. Natham is now a graduate student in physics at the University of Florida.

Married: Ensign Lee Robert Pouncey, CE, to Miss Linda Diane Hackney. Mr. Pouncey is serving with the US Coast Guard in Seattle, Washington.

Lynn Field Price, IM, is now in Officer's Candidate School in Newport, Rhode Island.

Richard Stephens, IE, has been appointed technical representative of Union Carbide Corporation, Plastic Products Division. Mr. Stephen is a member of the American Institute of Industrial Engineers.

Ensign Jerry L. Tinsley, Text, made his first solo flight in a jet aircraft at the Naval Auxiliary Air Station in Meridian, Mississippi. The flight was made in the. T-2A "Buckeye."

Second Lt. Robert R. Vergnolle, CE, has entered the 9-week base civil engineer course at Wright-Patterson AFB, Ohio.

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34

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' R 7 B ° r n to: Mr. and Mrs. Ralph C. " I Aikman, ME, a daughter, Candace Alicia, March 15.

Married: William Herbert Ashley, Jr., IM, to Miss Gloria Elizabeth Morgan.

Mr. Ashley is employed by the Service Bureau Corp. in Atlanta.

Married: Robert Joseph Berman, EE, to Harriett Elaine Stephenson.

Married: Frank Peter Box, E E , to Miss Paulette Landon Bryan.

Larry E. Carlton. EE, has been commissioned a Second Lieutenant in the Air Force. He has been assigned to Kirtland AFB, New Mexico, in the Air Force Command, Air Force Special Weapons Laboratory.

Born to: Mr. and Mrs. Guy DeRosa, IM, a son, Ben Vincent, May 8.

Married: Murray Lee Gay, Jr., IS, to Miss Sandra Diane Johnson. Mr. Gay is presently working with Lockheed-Georgia Research Laboratory.

Second Lt. Marcus P. Hopkins, Text., has been stationed at Fort Lee Virginia.

His new address is 3613 Portsmouth Street, Apt. 2-D, Farmingdale Townhouse, Hopewell, Virginia.

Married: Robert Christy McFarland, Chem., to Patricia Josephine Anderson.

Mr. McFarland is planning to attend graduate school at Georgia Tech this fall.

Engaged: George A. Menendez, IM, to Miss Lila Long. The wedding will be August 12 at the North Avenue Presbyterian Church. Mr. Menendez will enter the University of Pennsylvania's Wharton School of Finance and Commerce this fall.

Thomas H. Mobley, Jr., ChE, has joined the staff of the research and development department of Ethyl Corporation in Baton Rouge, Louisiana.

Engaged: Clyde William Norman, Jr., IM, to Miss Mary Ann Clemons. The wedding will be September 24 at Clarkdale Baptist Church in Austell, Georgia.

Mr. Norman has co-authored a "Directory of Educational Opportunities in Georgiaâ&#x20AC;&#x201D;1966-67." He is presently employed as a research assistant with the Georgia Educational Improvement Council, a state agency.

Married: John Lucius Reynolds, Jr., IM, to Nancy Aileen Newnham. Mr. Reynolds is employed by the DuPont Company in Wilmington, Delaware.

Ralph D. Roberts. IM, has been commissioned a Second Lieutenant in the U.S. Air Force upon graduation from Officer Training School (OTS) at Lackland AFB, Texas. Lt. Roberts is being assigned to Vance AFB, Oklahoma, for pilot training.

Married: James Urquhart Sands, IM, to Miss Anne Shaw Burdett. Mr. Sands is an Ensign in the U. S. Navy at Athens.

Married: Alonzo James Strickland, IM, to Miss Kitty Louise Langston. Mr. Strickland is presently working on his doctorate degree in business administration.

Married: Ronald W. Woliuer, IE, to Miss Patricia Joiner of Orange, Texas.

Honorary Fred J. Turner died April 16. Mr. Turner was a retired president and chairman of the board of Southern Bell Telephone and Telegraph Company.

TECH ALUMNUS

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COPYRIGHT © 1966, THE COCA-COLA COMPANY. "COCA-COLA" AND " C O K E " ARE REGISTERED TRADE-MARKS WHICH IDENTIFY ONLY THE PRODUCT OF THE COCA-COLA COM