Gstaad Palace Winter Highlights 2023 - 24 by Gstaad Palace

ITS NOT A FAIRY TALE, IT’S REAL

WINTER 2023/2024

WINTER HIGHLIGHTS Winter Season from 15 December 2023 - 8 March 2024

AT YOUR SERVICE SINCE 1913

A TOAST TO THE 110TH WINTER SEASON

t has been the annual highlight for my

famous or not: everybody is a VIP at the Gstaad

family for three generations now: The

Palace. And everyone’s story is a wonderful tale.

moment when we open the doors to our

From the traditional Christmas dinner to the

winter paradise, feels each time like a premier.

glamourous New Year’s Eve party, the legendary

This 15 December, we’re opening the Gstaad

Seafood brunch, we invite you and your loved

Palace for the 110th winter season.

ones to make memories that last a lifetime.

On the 8th of December 1913, the Gstaad Palace celebrated its grand opening – a great

Day or night, step out on the newly renovated terrace and take in the magnificent view.

beginning to a captivating story. Over the

Whether on the slopes or in town,

century, real world princesses and princes,

winter holidays in Gstaad are truly unique.

movie stars and music legends have gathered

Bear in mind the eternal white of Glacier 3000

here to party, relax, and enjoy the majestic

is just around the corner.

mountain scenery. Families, couples, singletons,

We can’t wait to welcome you and your family!

Sincerely, Andrea Scherz

Morgan Freeman

It takes time to become an icon

WINTER HIGHLIGHTS

SPOTLIGHT

MORE SUSTAINABLE FLYING

110 YEARS OF CHRISTMAS MAGIC

NEW YEAR’S EVE

MUSIC MAKES THE WORLD GO ROUND

SAANEN NEWS

VALENTINE’S DAY

CULINARY DELIGHTS

SAMMY’S WINTER WORLD

THE LEADING HOTELS APP

PURE WELLBEING AT THE PALACE SPA

KEEPING YOU FIT

TWO GENERATIONS OF SKI ADDICTS

REAL - WORLD TALES

GREENGO, SINCE 1971

CHEESE: THE GOLD OF SAANENALAND

ROBERT STEFFEN AND HIS LEGACY

HAUSER & WIRTH IN GSTAAD

USELESS

Palace Fondue by Franz W. Faeh Now exclusively available at the Gstaad Palace, in selected GLOBUS Department Stores in Switzerland, and in Zurich while enjoying the following restaurants: “Hafenbeiz”, “Fischer’s Fritz”, “Milchbar” or “Münsterhöfli”

SPOTLIGHT TRAVEL LIKE IN 1913 We take a look back to the year 1913; the Gstaad Palace has opened its doors for the very first Winter Season ever. Way before the era of cars, our guests traditionally were arriving by train or horse carriages. 110 years later, exclusively available this Winter Season we proudly created an amazing experience for our dear hotel guests to enjoy the good old days again. Travel to Gstaad by train and start your stay with a romantic horse carriage ride up to the Gstaad Palace hill. Our partner Walter Reuteler and his “two horse-power friends” are awaiting your reservation. EXCLUSIVE OFFER* One-Way transfer from Gstaad Train Station to the Gstaad Palace, for a maximum of 4 people, including luggage at CHF 100 per horse carriage. (If more passengers, more carriages are available) *To be reserved latest 24 hours before arrival, cancellation is possible until 5 hours before. Reservation required, please contact us at +41 33 748 50 00 or guestrelations@palace.ch

WORLDWIDE KIDS Worldwide Kids, the world’s leading provider of family and childcare services in the luxury hospitality sector, awards the Seal of Young Guest Excellence to properties that meet stringent childcare health and safety standards and demonstrate an unwavering commitment to creating family-friendly, imaginative environments. This winter, Sammy’s Kids Club introduces a thoughtfully curated programme, blending physical, creative, and cognitive activities for unforgettable holidays. Worldwide Kids proudly partners with Gstaad Palace, marking their first Swiss portfolio addition, ensuring that families enjoy exceptional and secure holiday moments in paradise. For further information, please contact us at +41 33 748 50 00 or concierge@palace.ch

Connecting luxury with sustainability.

For the future of traveling.

The Gstaad Palace purchases Sustainable Aviation Fuel (SAF) for its business ights with SWISS. This allows it to reduce its CO emissions and contribute signicantly to promoting sustainable fuels, which are key to ensuring the aviation industry meets its CO targets. #MakeChangeFly swiss.com

Made of Switzerland.

MORE SUSTAINABLE FLYING WITH THE AIRLINE OF SWITZERLAND

Peter Koch, SWISS captain and

And future manufacturing processes

Sustainability Officer for SWISS

such as Power-to-Liquid or Sun-

Operations, explains how SWISS

to-Liquid may allow flights to

is working towards greater sus-

become close to carbon neutral.

tainability and what pilots and passengers can do to support.

Are there specific challenges when using SAF?

What is SWISS doing to make flying more sustainable?

Not really, no. SAF is a dropin fuel and can be mixed with standard

Peter Koch: We’ve got ambitious goals,

kerosene. Future developments such as hydrogen

aiming to halve our net CO2 emissions by 2030

and electric engines could hold great potential

compared to 2019 and plan to be fully CO2

but are not yet available.

(SAF) and modern, more efficient aircraft, which

Why doesn’t SWISS use SAF exclusively?

neutral by 2050. Sustainable Aviation Fuel

can reduce emissions by up to 25%, are key to achieving these goals.

Regulatory hurdles, limited production capacities and increased costs mean SAF is

As a pilot, how do you help make flight operations more sustainable?

currently four to six times more expensive than fossil fuel. If SAF is to prevail worldwide, support needs to be put in place at the international level.

By flying better (laughs). Seriously, though, through optimised engine starts alone, I can save

How can passengers make their flights more

around 5.2 tonnes of CO2 a year – that’s 28,000

sustainable?

km worth of car journeys or 37% of a Swiss person’s annual carbon footprint. Optimising the route, altitude, speed and idle periods are key, as is cooperating with air traffic control.

They can use our options designed for precisely this purpose, which can be selected when booking, allowing them to reduce their CO2 emissions by investing in SAF

and to offset the remaining emissions by

Why is SAF so important?

contributing to climate protection projects.

SAF is fundamental if we’re going to make

We have several different combinations available,

air transport more sustainable. Current varieties

just take a closer look next time you book, it’s

of SAF made from biogenic waste enable CO2

really simple!

savings of 80% compared to fossil fuels.

Find out more at swiss.com/sustainability 11

WE PROUDLY PRESENT...

20 - 25 December

14 – 18 February

25 February – 3 March

Rola Krimmley

Dennis Basso

Oscar R. Steffen

Discover a curated selection of

Right from the big apple to the Alps:

Unusual and distinctive treasures

accessories, ranging from high end

Dennis Basso is showcasing his latest

from three centuries - pre-owned,

jewellery, to one of a kind unique

collection

pre-loved, sustainable

Salle Baccarat

Salle Bridge

19 – 23 February

All Season

pieces of kimbayas, houseware and more Salon du Premier

4 – 25 February

Pretini

L’ECOLE Week in Gstaad

There is certainly more to come, please stay tuned for additional news

L’ECOLE des Arts Joailliers by

Handmade scarfs and shoes are their

Van Cleef & Arpels: an institution

“trademark”: discover their latest

to enchant and educate about

editions

jewellery arts comes to Gstaad

Salon du Premier

Salle Bridge & Salle Baccarat

13 – 18 February

David Morris London is coming to town: The London Jeweller from Bond Street will exhibit their high jewellery pieces Salle Bridge

DRESS TO IMPRESS Sometimes, we need a dress to impress. Other times, the right dress is an expression of joy. Fashion is an art form, and dressing up is a form of self-care. That’s why we invite you to celebrate style and elegance by following our dress code in place since 1913.

GENTLEMEN ARE ASKED TO WEAR A JACKET after 7.00 pm in Le Grill, Bar du Grill, and the Veranda section of Le Grand Restaurant.

PLEASE REFRAIN FROM WEARING in the Restaurants and Bars in the evening

caps and hats

ripped jeans

hoodies

hiking and snow shoes

coats

sport shoes

t-shirts

open-toe shoes *

* Gentlemen only

All of our rooms have more than enough space for your wardrobe. So, please go ahead and fully express your inner (or outer) fashionista!

shorts *

Our lovely Night Concierge Giovanni Tufano is at your service at any time.

FESTIVE SEASON AT THE PALACE 110 years of Christmas Magic 24 December, from 7.30 pm

oin us for the 110th Christmas party at the Palace and celebrate the holy winter days in our real fairy-tale setting. As members of our extended family, you

and your loved ones will enjoy a night of enchantment in the Swiss Alps, where family dreams come true. As the sun sets behind snow-covered peaks, families gather in The Lobby Bar, children’s eyes glistening with anticipation, the towering tree casting a spell of wonder over all: Is it really Santa, making his way through the dreamily decorated halls? From cookie baking to movie nights, our children’s programme will keep everyone entertained. Meanwhile, the grown-ups will enjoy the festivities with the more celebratory Christmas dinner. And when it’s time, Santa Claus surprises young (and less-young!) with expertly chosen gifts. We’d truly be honoured to have you join us on these special days. We’ll do everything in our power to make those memories perfect for you. Maybe, if we all ask him to, Santa will surprise us with a white Christmas this year… can you hear the bells jingle, too?

PRICE CHF 200 per person CHF 100 per child under 12 years Menu is included in the culinary credit for hotel guests Reservation required, please contact us at +41 33 748 50 00 or guestrelations@palace.ch For further information please visit palace.ch

SIXTIES, a tribute to Vegas

New Year’s Seafood Brunch

31 December, from 8.00 pm

1 January 2024, from 1.00 to 3.30 pm

Step into the glitz and glamour of the Strip!

A seaside brunch with a mountain view: Our

«SIXTIES – a tribute to Vegas» is this year’s theme for our most legendary New Year’s Eve

Seafood Brunches are back due to popular demand.

party yet. Roll the dice on a night of excitement

As is the New Year’s brunch which, without

and be transported into the glamourous era of

doubt, will be the perfect start into 2024.

Frank Sinatra & Co. The year is 1963. Sin City is wide awake and electric with excitement – Frank Sinatra is coming on stage! The ladies swoon, the gentlemen croon, and the general air of glamour is beyond compare.

There’s nothing better than starting the New Year off with a celebratory brunch. Some might even say, it’s the highlight of the season! Whether you are tending to your after-the-GreenGo-glow or greet the new year completely refreshed and re-

On 31 December, we invite you to step into the

newed after a quiet night in – you can’t go wrong

world of 1960s Las Vegas right here, in the Swiss

with delicious culinary delights on 1 January.

Alps. Whether you plan to do the twist or gamble the night away (or both!), dress to impress in your Vegas best and enjoy a night of elegance and extravagance. Aperitif from 8.00 to 9.30 pm in The Lobby Bar and GreenGo. Dinner as of 9.30 pm.

PRICE* CHF 295 per adult CHF 145 per child under 12 years old * Reservation required, please contact us at +41 33 748 50 00 or guestrelations@palace.ch For further information please visit palace.ch

KIDS If you are travelling with your family: A New Year’s children’s dinner is organised. PRICE* CHF 1250 for resident guests CHF 1350 for non-resident guests CHF 600 for resident children under 12 years CHF 650 for non-resident children under 12 years DRESS CODE Ladies, please wear a long gown for dinner and a cocktail dress or long dress for after midnight. Gentlemen, we ask you to wear a dinner jacket (tuxedo) or a dark suit and tie.

THE WORLD’S GREATEST SINGLE With increased headroom, larger windows, and spacious luxury seating, the PC-12 NGX gives you more space to work productively and arrive refreshed. pilatus-aircraft.com

ALP-VENTURES

All Season

6 & 23 December 2023

27 December 2023 - 9 January 2024

GSTAAD EVENTS & ACTIVITIES

CHRISTMAS MARKET IN SAANEN

18TH GSTAAD NEW YEAR MUSIC FESTIVAL

“Come up and slow down”.

Fairy tale magic surrounded by the

A unique experience under the High

Gstaad’s winter agenda is packed

Alps in the picturesque village of

Patronage of H.S.H. Prince Albert II of

with events for you

Saanen

Monaco

gstaad.ch

gstaadnewyearmusicfestival.ch

29 December 2023

20 - 28 January 2024

26 January - 3 February 2024

CLASSIC CAR AUCTION

44TH FESTIVAL INTERNATIONAL DE BALLONS

SOMMETS MUSICAUX DE GSTAAD

40 - 45 selected vehicles will be on

The January event in Château-d’Œx

A high note for all classical music

offer in the festival tent in Gstaad

– the capital of hot-air ballooning in

fans since 2001

the Alps oldtimergalerie.ch

festivaldeballons.ch

sommets-musicaux.com

MUSIC MAKES THE WORLD GO ROUND

Throughout its 110-year history, music has always taken centre stage at the Gstaad Palace. From Marlene Dietrich to Louis Armstrong and Ella Fitzgerald, from Benny Goodman to Michael Jackson: the list of artists lodging – and performing – within the Palace walls is long and illustrious. Then and now, live entertainment has been the sweet cherry on top of the dining experience in our restaurants. Partygoers have been revelling in the hot beats and fire rhythms at the legendary GreenGo nightclub since its opening in 1971. This winter season, too, an inspiring blend of music for all tastes (and ages!) awaits you. Or, as German poet Heinrich Heine put it: “Where words leave off, music begins.” So, let’s experience the magic of music!

11 & 25 February

15 December - 8 March

1 January

Tato & Antonella Tarquinio & Eleonora

El Nuevo Mariachi Suizo*

Ländlerduo Saanenland*

during Seafood Brunch

22 December - 6 January

4 & 18 February

15 & 23 February

& 5 February - 2 March

Dixieland Bulls Band*

from 10.30 pm

György Farkas & Les Tziganes 24 December 7.30 - 11.00 pm

during Seafood Brunch 9 February from 10.00 pm

Ensemble Scherzo Knights Club 31 December, New Year’s Eve

Dora Live Band * Reservations for Seafood Brunch required ** Reservation for New Year’s Eve required Reservations +41 33 748 50 00 or guestrelations@palace.ch

9.30 - 10.30 pm & 1.30 - 2.30 am

Jean-Pierre Verdolini Jazz Band** 31 December, New Year’s Eve 9.30 pm - 1.00 am & 1.30 - 2.30 am

Dora Live Band**

Saanen News GSTAAD - SAANENLAND, A TRUE PARADISE WINTER 2023 / 2024

Welcome to the winter wonderland of “Fondueland Gstaad”! MORE INFORMATION ON GSTAAD.CH/FONDUELAND

ondue in the great outdoors? The rustic-style “Fondue Backpack” makes it possible and is your faithful companion for an outdoor fondue experience in the snow. Fully equipped with a caquelon, fondue ingredients, bread, forks, and

spices, you can savor this culinary highlight in one of the six XXL fondue caquelons. These six oversized caquelons and two specially designed huts each accommodate up to eight people and serve as convivial dining settings with unparalleled panoramic views. The fondue backpack can be pre-ordered for two or more people at the dairies in the Gstaad holiday region.

Cheese Cave

And where does the precious

25 meters deep to discover

gold of the Alps secretly mature?

fascinating

It’s hidden well beneath the

Bernese Hobelkäse AOP and

earth, amidst cooling rock walls,

its origins. Those who wish

at a temperature of 7 degrees

to reserve a knowledgeable

Celsius. The Gstaad cheese

tour with an apéritif can do so

cave is the cheese aging cellar

year-round at the Gstaad dairy.

for more than 3000 wheels of

You can sample and purchase

cheese, located in the former

Bernese Hobelkäse AOP and

municipal water reservoir.

many other regional products at

Descend steep wooden stairs

the local dairies.

insights

about

The best winter experiences in the Gstaad holiday region

WINTER HIKING AT SPARENMOOS Guests in search of tranquility will find solace during a winter hike at

TIPS FROM GUEST RELATIONS SPECIALIST OLIVIA SCHWENTER

Sparenmoos. The snow-covered trails offer a perfect opportunity to experience untouched nature and inhale fresh mountain air. Various

he Gstaad holiday region is renowned for its picturesque

sections are accompanied by spec-

landscapes and diverse winter activities. As a local and long-time

tacular views of the Simmental and

guest relations specialist, Olivia shares her personal highlights

the Bernese Alps.

in the area to make the most of a winter vacation in Gstaad.

Whether you’re in search of adventure, nature exploration, or culinary delights, the Gstaad holiday region offers something special for every taste.

GLACIER3000 “THE BLACK WALL”

DELIGHTFUL HOURS AT EGGLI

For all adrenaline enthusiasts, the

The toboggan run, suitable for

“Black Wall” slope at Glacier3000

families and adventure sledders,

is a must-see. With a maximum

winds through enchanting forests

gradient of 46° (104%), this slope

and the serene Gstaad mountain

ranks among the steepest groomed

landscape.

slopes in the world. Thanks to

From the top, you can gaze into the

a 265-meter-long tunnel carved

side valleys of Turbach, Lauenen,

Seeking romantic moments? Then

through the mountain, this 3 km

and Gsteig. Right after the run, the

a carriage ride to the picturesque

descent connects the highest point

Eggli mountain restaurant awaits

village of Lauenen is recommended.

of the area (3000 m) to Col du

with a wide selection of delicious

A carriage ride transports you to

Pillon (1546 m). Whether you’re an

regional dishes.

another time as you glide through

experienced skier or snowboarder

The top-notch cuisine and the

the snowy landscape and immerse

or simply seeking a challenge,

breathtaking panorama make this

yourself in the peaceful winter

Glacier3000 will thrill you.

mountain a true highlight.

atmosphere.

CARRIAGE RIDE IN LAUENEN

@ 1,2,4: Yannick Romagnoli - 3: Glacier3000 - 5: Melanie Uhkötter

Electric quattro – today and tomorrow. Experience electric quattro all-wheel drive now and in the future. The fully electric Audi RS e-tron GT and Audi activesphere concept. Progress you can feel. Future is an attitude

A B C D E F G

More at audi.ch Audi RS e-tron GT, 598 HP, 21,1 kWh/100 km, 0 g CO₂/km, category B. The vehicle shown on the right is a concept vehicle; it is not available as a production vehicle.

110 YEARS OF SUSTAINABLE HOSPITALITY

he Gstaad Palace has been committed to sustainability since 1913 – long before the concept even had a name.

As a family-owned business with roots in the region, we’ve always been conscious of our unique natural environment. We’ve been riding the green wave for decades already when it became en vogue. In 1968, we co-founded the Laundry Gstaad, providing hoteliers in the region with freshly laundered bedding on-site. Since 2008, we have been heating the Gstaad Palace and additional buildings with renewable energy from locally sourced wood, thus saving 200,000 litres of fuel oil annually. We’re in the process to become officially cer-

For total transparency, you can follow our process

tified by an external accreditation sustainable

online: palace.ch/en/sustainability

body. During the next 12 months, a dedicated team will coordinate sustainability efforts across all departments. These will be reviewed by an external party for certification. So you, too, can be sure we’re not greenwashing any laundry.

VALENTINE'S DAY

oin us to honour love enjoying an elegant

steering wheel. These men’s wardrobe essentials

gala dinner with exquisite dishes and wines

are a true celebration of the automotive world,

with a great taste experience. With some

an historic passion for Chopard, which tran-

luck, you might be the couple winning special

scends time and generations. Inspired by speed,

creations from Chopard who is pleased to part-

freedom, and precision, these creations are the

ner with the Gstaad Palace in rewarding the

ultimate choice for the contemporary gentleman.

most elegant couple on Valentine’s Day.

Tables go fast – plan your surprise well ahead by

For Her, a jewel of unparalleled beauty: a bracelet from the My Happy Hearts collection, adorned with a carnelian heart set in gold. This creation embodies both subtle design and depth of emotion: carnelian, with its deep red colour, symbolises love and passion. It is enhanced by Ethical gold, emphasising the ‘Journey to Sus-

Wednesday, 14 February 2024 Aperitif from 7.30 pm Dinner in all restaurants from 8.00 pm CHF 200 per person*

tainable Luxury’ pursued by Chopard, a family

CHF 100 per child under 12 years*

Maison committed to Ethics.

* inculded in culinary credit for hotel guests

For Him, a gift that combines sport, elegance, and passion: a pair of cufflinks in the shape of a car

getting in touch with our Guest Relations Team.

Reservations +41 33 748 50 00 or guestrelations@palace.ch

CULINARY DELIGHTS

Every Sunday, February 2023

15 December - 7 March

Seafood Brunch*

Wednesday to Sunday

Live on stage: Ländletrio

Indian Cuisine*

Saanenland, a Swiss folklore band

Our Indian chef Ravi Bajaj is back

From 12.30 - 2.30 pm Le Grand Restaurant CHF 200 per person CHF 100 per child under 12 years

at the Palace, and with him a great variety of flavorsome Indian dishes. La Grande Terrasse & Le Grand Restaurant

Every Friday From 6.30 - 7.15 pm

Guest Cocktail

All Season

Live Cooking dishes*

Exchange with members of the

Our waiters become gifted cooks, enjoy the cooking show

Gstaad Palace Management Team

before indulging into our signature dishes. If savoury of sweet?

and perhaps learn some secrets

The choice is yours!

of our “Grande Dame”. The Lobby Bar Hotel guests & by invitation only

Scottish salmon, Spaghetti, Chateaubriand, Crêpe Suzette and more. Our Service Team happily advises you on which “show” to watch.

* For reservations and more information please contact us at +41 33 748 50 00 or guestrelations@palace.ch 28

AN ORIGAMI A DAY KEE 1

Detach the inner sheet. Fold as from the figure. Cut to obtain a square.

Reopen, and get 4 squares. Use one of these to fold your origami.

Turn the sheet along the horizontal axis. Fold the sheet in half and unfold it again. Fold the right side along the centre line.

Fold the left side along the centre line.

Reopen the upper wing, and place a finger along the vertical axis that draws half of the sheet. With the other hand, bring the corner of the wing to the right side of the finger and make a fold along the horizontal axis of the sheet.

Performs the same step with the lower wing, and then fold it backwards.

Make the fold AB on both sides (both towards you and backwards).

Open slightly the model, and push tip C inwards.

Skip step 2 if you want a bigger origami!

A C

A C C

EPS THE DOCTOR AWAY!

...or use the paper to wrap your Christmas presents!

Make another fold AB on both sides, open the model slightly, and push the tip C inwards.

Make another fold AB on both sides, open the model slightly, and push the tip C as per the drawing. Then, fold down the two sides of the nose.

Fold the front legs, first from the top and then from the opposite.

Make the fold AB on both sides (both towards you and backwards) and open the model slightly.

Opening the model, push tip C towards the front legs.

A B

A C

B C C

Make another fold AB on both sides, open the model slightly, and push the tip C as per the drawing to complete the back leg.

A B

A C

Cut with scissors where indicated, and lift to create the antlers of the reindeer.

Sammy’s Winter Kids Club */*** PROUDLY SUPPORTED BY “WORLDWIDE KIDS”

Please consult with our Concierge Team to check on opening times. The Kids Club and its programme in our “Playroom” is available complimentary for kids whose parents are Resident Guests. Entrance fee applies for external visitors due to the limited capacity: Bracelet per day Bracelet per week

CHF 10 + CHF 10 deposit CHF 50 + CHF 70 deposit

Bracelet per month Bracelet for the season

CHF 200 + CHF 70 deposit price upon request

All Season

15 – 24 December

Daily

Movie night***

Christmas Tree Ornaments***

Watch your most favorite movies in a cosy Kids Cinema setting. And don’t miss out on the Christmas Movie and

Craft your own unique ornament and

Cookies on 24 December!

add it to Sammy’s Christmas tree.

Playroom

22 December 3.30 – 6.00 pm

Crêpes À la Toni*** Monsieur Toni will be live on stage to create your crêpes with a unique flavour. Playroom

23 December

26 December

29 December

3.00 – 6.00 pm

3.30 – 5.30 pm

4.00 – 6.00 pm

Fairy Tales***

Christmas Cookies**

Traditional “Zopf” baking***

Decorate your arty cookies.

Plait the typical Swiss Sunday bread

Included for resident guests

and enjoy its puffy effect when tasting

CHF 50 per non-resident child

it.

Playroom

27 December & 22 February

30 December, 2.00 - 4.00 pm

3.00 – 5.00 pm

15 February, 3.00 - 5.00 pm

Mocktails with our Maître D’ Riccardo***

St. Bernhard Dogs***

Learn the art of mixing tasty and

Palace Garden

Dive into the world of fairy tales by listening to our Fairy Tale Teller. Playroom

24 December 2.00 – 4.00 pm

Meet the Reindeers*** Encounter Santa’s helpers and exchange possible last Christmas wishes with them. Palace Garden

flavoursome mocktails. 25 December

a long history in mountaineering.

Foyer of Salle Baccarat or Playroom

4.30 – 8.30 pm

Children’s Christmas**

Meet the typical Swiss dogs who have

31 December 28 December 7.00 – 9.00 pm

Christmas Magic with Santa Claus

Pyjama Party***

and all his helpers.

Enjoy a good movie and unleash some

CHF 95 per adult and per child

energy in the traditional pillow fight.

Salle Baccarat

Playroom

7.30 pm – 00.30 am

VIK Party** The dance party for our young guests – let’s twist it! CHF 600 per resident child CHF 650 per non-resident child Playroom

More to come 33

Supervision of children under

2 January

21 February

4.30 – 8.30 pm

5 years old is not granted at the

Children’s New Year**

Kid’s Disco**

“Playroom”.

Welcome 2024 by dancing the

CHF 95 per adult and per child

evening away! CHF 95 per adult and per child

Swing your dancing leg and sing your favourite song at the karaoke. GreenGo

Meet lamas & alpacas*** Enjoy watching and petting these

all activities 3 to 5 years old: accompanied by an adult chaperone 0 to 3 years old: admitted to under supervision of adult

24 February

3.00 – 5.00 pm

participate unaccompanied in

play with age-appropriate toys

Salle Baccarat

10 February

From 5 years old: children may

chaperone

1.30 – 4.30 pm

Mini-farm*** From sheeps, goats to chicken and more – enjoy your time getting to know them. Palace Garden

** Reservation required, please contact us at +41 33 748 50 00 or guestrelations@palace.ch *** Offered by the Gstaad Palace for resident guests only

extraordinary animals.

For further information, please

Palace Garden

17 February & 18 February 3.00 – 5.00 pm & 6.00 – 8.00 pm on both days

Cie Nomadenko Les Recycleuses et Peintres Nomades*** Let your creativity flow by creating jewellery from recycling material and more. Location pending on weather

Family Scavenger Hunt**/*** Solve the enigmas with your team and win amazing prices when finding respective objects. Included for resident guests CHF 30 per non-resident adult and child Palace Garden

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spans

destinations - is pleased to announce the launch of its brand-wide mobile app. The Leading Hotels app was designed for both hotel guests, as well as Leaders Club members visiting any of the curated collection’s 400-plus properties. The Leading Hotels app will offer guests the ability to discover and book properties, request room upgrades, and manage reservations across multiple properties in a trip. Beyond the discovery of LHW properties, the app lets guests view property-specific information, dining options, amenity offerings, local maps and directions, and transportation services. Guests can submit prearrival and service requests at select properties on their personal mobile device. “We are eager to offer our travelers access to our new app,” said Phil Koserowski, Senior Vice President & Chief Marketing Officer of The Leading Hotels of the World. “The app will empower guests to deepen their experience throughout their travel journey with Leading Hotels from inspiration and booking, to prearrival and on-property.

SEAMLESS SERVICE Make a reservation or manage an upcoming stay. Once checked in, the app acts as a personal concierge for guests, with on-property features to learn more about hotel amenities and activities. At select properties, guests can submit requests to the concierge and housekeeping directly through the app. RICHER REWARDS Discover Leaders Club, LHW’s loyalty program built for curious travelers. The app offers an account profile page with access for members to check their points balance, status information, request room upgrades, and explore Leaders Club exclusive rates and perks. INSIDER ACCESS Discover LHW’s entire collection of iconic global getaways at your fingertips. From hotels with Michelin-starred dining to under-the-radar hideaways, the app provides inspiration and tips for a future remarkably uncommon stay at LHW’s elite hotels. We invite you to download the Leading Hotels

For our hoteliers, it will offer highly

app today by visiting the Google Play or Apple

customisable solutions to help them improve

App stores. You can additionally learn more on

staff efficiency and enhance guest experience.

lhw.com/leaders-club/mobile-app

PURE WELLBEING AT THE PALACE SPA

ife is celebrations. So, let’s celebrate

Youngsters to best agers and everybody in

the 110th anniversary of the Gstaad

between, we invite you to pamper yourself and

Palace

–

take care of your wellbeing at the Palace Spa.

for your wellbeing, to stay young, and

Our expertly crafted wellness experiences are

to keep you healthy inside out. For real!

authentic and real – so you can simply be you.

with

unique

partners

PS: Don’t miss out on the daily group fitness classes included in your stay! Pilates, Yoga or Dance – the choice is yours.

SMARTER SKINCARE WITH AUGUSTINUS BADER Working at the forefront of skin science, Professor Augustinus Bader has unlocked the body’s healing code using the award-winning TFC8® formula. His game-changing products are driven by over 30 years of research. The result is healthy skin thanks to a natural approach combined with LED therapy and, depending on your needs, oxygenation. For reservations please contact spa@palace.ch or +41 33 748 58 90

FOUR HANDS FOR YOU A unique and unforgettable experience: With the Four Hands Ritual, even the most wired of us will have no choice but to let go. We have the science to back it up – but don’t just take our word! Explore the benefits of a facial or body massage by two expert therapists, and let yourself completely switch off.

WELLBEING FOR THE YOUNG It’s never too early to start Spa-ing! Book a kids’ yoga session with Natascha and Estelle, followed by facials or massages by Nougatine. The French cosmetic brand offers natural products based on olfactive experiences with vanilla strawberry or chocolate nuts. Your kids will be relaxed and happier – and we’ll ensure you can fully relax, too.

BALANCE BODY, MIND AND SOUL Balance your body, mind and soul with the Samvahan therapy. Relying on 2500 years of knowledge from India, Master Ananda M. Kambli creates individual and exclusive treatments. A complete energy system analysis will help you see the obstacles preventing you from improving your health. The Master’s unique technique combines different teachings to heal dead tissue, restore organ function and help you reach deep levels of the brain, vertebras and nerves. Available as one- or two-hour sessions.

STATE-OF-THE-ART EQUIPMENT TO KEEP YOU FIT

ust in time for the winter season, our gym is

Starting this winter season, next to the classics of

getting a complete make-over.

cardio training (treadmills, bike, recumbent bike,

We pride ourselves on delivering memorable

experiences to our guests. In that spirit we have

and a cross trainer), you’ll also have access to a stair climber for maximum calorie burn and fun.

refurbished our gym, so that everyone who

The patented Biodrive system built into the

wishes to work on their fitness goals, might do so

Biostrength

while they’re staying with us.

aerospace technology, to ensure maximum

Technogym, our long-time trusted partner, elevates your training experience by providing

equipment

uses

revolutionary

neuromuscular activation as well as correct exercise setting and execution.

the latest equipment, state-of-the-art technology,

Personalised training programs and full guidance

and personalised workouts. Our gym will

through biofeedback bring you better strength

feature Technogym’s new Biostrength machines,

results. Plus, the new cable station offers endless

a functional cable station, the Excite cardio

exercise possibilities aimed at maximising

range, and free weights. Our partnership with

strength, while at the same time increasing speed

Technogym means you can benefit from their

and power.

“Wellness on the go” concept.

Founded in 1983, Technogym is the world leading

All the machines are connected to the Technogym

brand in products and digital technologies for

Ecosystem, allowing you to access your training

fitness, wellness, sport and health. World-wide,

programs, record your workouts and track your

over 55 million people train with Technogym. The

progress. Through the Live consoles you can

Italian company has been the Official Supplier to

choose your preferred training experience from a

the Olympic Games since 2000 and is the brand

wide range of training programs, from the library

of reference for sport champions and celebrities

of on-demand video workouts, as well as virtual

all over the world.

immersive outdoor workouts.

To book a personal training please contact spa@palace.ch or +41 33 748 58 90 Prefer to work out in your room? Kindly reach out to our Reception Team to test the all-new portable “Technogym Case Kit”.

to d te ec n n co e r a es in ch a m e th ll A the Technogym Ecosystem

TWO GENERATIONS OF SKI ADDICTS What do you do if you grow up in an Alpine paradise

Mike: It’s a combination of dynamics,

and your Dad is a skiing legend? You become one, too!

centrifugal forces, power and turn acceleration

That is, at least, what Noel von Grünigen, budding

in tune with your equipment and technique.

pro racer and son of four-time world champion in

But, as Noel said, the best feeling is when all this

Giant slalom Michael von Grünigen, seems to be

is in harmony with nature, the snow and the

doing. We’ve talked to two generations of ski addicts

mountains.

about their love for snow, speed and the mountains. What does it mean to you as a racer to have grown up in this region?

Which snow conditions do you like best and why? Noel: When I ski in the gates, I like it icy and hard. That’s where I can play to my

Noel: It is a great privilege to race at this level

technical strengths and feel most comfortable.

in a sport that is highly valued in our region. There

For some leisurely skiing with family or friends,

are many young skiers here who have the same

I like it softer. I do love a sunny winter day with

dream. I hope to inspire them and let them know

compact snow and slightly aggressive conditions

that everyone can become a top athlete with

where the skis leave a perfect mark in the snow.

determination and perseverance.

We call that “hero snow”; whatever you do, every

Mike: Having so many great runs right on

turn just feels great.

your doorstep is a pretty good prerequisite to

Mike: It couldn’t be challenging enough

becoming a racer. Plus, thanks to the Bergbahnen

for me in the past. Nowadays, I like it more

Destination Gstaad (BDG), the Wasserngrat and

comfortable. I prefer compact snow with a good

the SkiFuture training centre at Hublen in Saanen,

grip. Like, in the morning, when you’re the first up

we enjoy excellent infrastructure and support.

the mountain, you get those beautiful grooming

Noel, why did you decide to follow in your father’s footsteps? Noel: At first, I just had fun on the runs.

grooves on a perfectly prepared run. And fresh powder snow, of course. It’s magical. How do you train in summer?

As I got older and success came along, I also had

Noel: We work a lot on endurance as well

this instinctive love for competitions. I suddenly

as building muscle and strength. Core training

craved the pressure to perform and to be at my

sessions improve stability, short and rigorous

absolute best on day X. Mike set the best example

endurance sessions improve stamina. Special

for me. We must be somewhat similar.

trainings with the physiotherapists help us keep

What does skiing make you feel?

healthy during the harsh and long winter season.

Noel: It’s a mix of feelings. The speed on the

Mike: For non-athletes, like I am now, being

one hand, the G-forces in the curve on the other.

active during the summer months helps a lot to

Incorporating both into a race run to find a fast

have more fun on the slopes. Since I retired from

and perfect line is very fulfilling. But the most

racing, I love to bike, hike, climb or play golf.

important feeling is often overlooked: nature, the

This keeps me fit for the winter.

mountains, the snow and the silence. 43

PALACE (R)EVOLUTION Welcome to Your All-New Sunny Place

Warm your soul and take in the sun with

make your stay even better.

a nice cuppa and let your gaze wander

This year, we’re very happy

to the marvelous mountain peaks on the

to introduce you to your new sunny place:

horizon. When evening falls, step out with

Our famous terrace. After a complete and

a cocktail in hand and let yourself be star-

refined renovation, it offers a completely new

struck by the amazing night sky above you.

e’re

constantly

thriving

experience. Timelessly designed elements pay tribute to one of the most desirable spaces at the

For reservations and information please contact us

Gstaad Palace – open-air and sun-kissed.

at +41 33 748 50 00 or guestrelations@palace.ch

PALACE À LA CARTE WINTER EDITION

LE GRAND RESTAURANT & LA GRANDE TERRASSE***

THE LOBBY BAR & LOBBY BAR TERRACE **/***

Every day from 7.00 to 11.00 am,

Every day

12.30 to 2.30 pm

from 10.00 to 1.00 am

and 7.00 to 10.30 pm

LE GRILL & BAR DU GRILL

GILDO’S RISTORANTE

LA FROMAGERIE

Every day

Tuesdays - Saturdays,

Wednesdays - Sundays,

From 7.00 to 10.30 pm

two seating sessions

From 7.00 to 9.00 pm

and 9.30 to 10.30 pm

For further information, please visit palace.ch *To book a table, please contact us at guestrelations@palace.ch ** No reservations granted / *** Weather permitting, only applies to terraces Special opening and closing times during Christmas, New Year and February apply

REAL-WORLD TALES from behind the scenes

You’ll hardly ever see them – but when it comes to

How is the summer season different from the winter

our culinary offerings, they are absolutely essential.

season?

Behind the scenes, our Food & Beverage specialists from the Cave and Economat teams tirelessly work their magic to ensure your world-class enjoyments. Ladies and gentlemen, please meet our real-world fairies. How would you describe a typical working day?

Economat team: Different seasons bring different guests with different requests. Also, some of the restaurants are open only during the summer, others only in the winter. The activities vary, too, so we need to adjust to that. Cave team: The biggest difference for us is that «PISCINE» is open during summer. So, we

Economat team: There is no typical day for

need to organise other drinks, like the soft drinks

us. Every day brings a different challenge. Usually,

in another packaging. Our team also controls the

we say we are the heart of the hotel. From the

ice cream stock – a particular summer challenge.

spa to the concierge, from the kitchen to room service, we work with all departments to ensure all the food stock and expiration dates are under control. So, the chefs have all the ingredients they

Economat: Honestly, there are a lot of

need in the kitchen, the minibars are always

challenges when dealing with such a variety

stocked, and the complimentary fruit in the spa,

of food and needs. Our priority is to cater to

for example, is always fresh.

individual guest requests. Sometimes, we have

Cave team: A typical day for our team is preparing the beverage stock for the different departments, considering the sales from the day

to source new suppliers to do so. “A la minute” requests are also challenging because we must find solutions quickly.

before. We check all the current and future events

Cave team: To us, the biggest challenge is

so all the beverages are ready for the guests. Plus,

the wine menu. We want to give our guests a

we control all the stock and expiration dates and

great variety to choose from.

place orders if needed.

What challenges do you usually encounter?

Do you see a difference in demand for certain products compared to previous years? Economat team: We have many more special requests. Take milk for example: Today, we have all kinds of milk alternatives like almond or oat milk. Vegan options are in high demand as well. We added four flavours of croissants plus vegan options to the breakfast buffet. Cave team: Today’s guests are asking for more rare spirits. They sometimes are difficult to get, and we walk many extra miles to find specific products. Last, but not least, tell us about funny moments at work. Economat team: We always take the time to add some fun to our busy schedule. Cave team: Yes, we often joke around or do a short dance. We love to keep the spirits high.

Head of Ecconomat: Jessica Patricia Da Silva Matos Vaz with her team: Massimo Mulas, Joana Cristina Coelho dos Santos Almeida, Manuel Alexandre Da Silva E Seixas, Nelson David Pereira Melo, Manuel Fernando Da Costa Teixeira with their Chef Caviste: Vitor Manuel Dias de Freitas Cardoso

NEVER MISSED A BEAT SINCE 1971 …awaits all GreenGoers but also new party people at our very own nightclub!

The winter ahead of us will be loaded with many

exciting tunes and Guest

22 December – 30 December 2023

Thursday, 4 January 2023 -

Let’s get it started…

Every Thursday to Saturday,

Every day from 11.30 pm

DJs alongside our legendary

Thursday, 7 March 2024 from 11.30pm

Let’s “GreenGo”

Resident DJ Jim Leblanc.

Which acts might be in store for you on specific weekends

will be revealed and announced on our Social Media channels at a later stage. Stay tuned!

1 January 2024, from 00.30 am

New Year’s Eve “Sixties – A tribute to Vegas” After Party Entrance fee:

CHF 300 per person

Wednesday, 14 February –

Saturday, 17 February 2024, from 11.30pm

It’s the “Rosey” weekend! VIP information:

Table bookings:

havefun@greengo.ch

Dress code:

or +41 33 748 58 99

cocktail dress or long dress.

30 January at the

Ladies, please wear a

Pre-sale starts from

Gentlemen, we ask you to

Hotel Reception

wear a dinner jacket or tuxedo For reservations, please contact the GreenGo Team at havefun@greengo.ch More information on greengo.ch

DO YOU REMEMBER? Star line up, from the past...

WHO’S NEXT?

Stay tuned on:

@greengoclubofficial and

@greengoclub

CHEESE: THE GOLD OF SAANENLAND Founded in 1931, the Molkerei Gstaad is one of the region’s oldest dairies. It is well known for its “Gstaader Bergkäse” with its delicious herb crust. René Ryser, Managing Director at the dairy, talks about the difference between mountain cheese and Alpine cheese, his secret love for blue cheeses, and why he thinks vegan fondue is a complete no-go.

René Ryser, some say, cheese is the gold of the

Does feeding on alpine pasture influence the taste of

Saanenland. Is it true?

the cheese?

Yes, you can certainly call it that. We are at

Taste is subjective, and many factors can

an altitude where only grass grows. If you want

change it. However, it is scientifically proven that

to make agricultural use of it, you need cows.

alpine cheese has more high-quality fatty acids

Cows create milk, which you can sell in the form

like Omega-3 and Omega-6 than other cheeses.

of dairy – of which cheese has the most value.

And that’s a possible health benefit. Alpine cheese is good for you!

What makes the cheese here unique? On the one hand, we have the Bergkäse (mountain cheese). We make it down here in

Is that why farmers bring their cows to the Alp during the summer?

Gstaad all year round from milk produced and

Until the beginning of the 19th century,

processed in the mountain region. Then you have

farmers used the three-field system: they worked

the Alpkäse (alpine cheese). It is produced on a

the land for two years and let it lie fallow for the

very small scale and exclusively in the summer

third. Since they could use only two-thirds of the

months from raw milk coming from cows

land, they sent cows to the alp. That way, they

feeding on alpine pastures.

could produce enough fodder for the winter

René Ryser from the fields while the cows could feast on the fresh alpine meadows. Today, this tradition is being kept up because it keeps our landscape beautiful – plus, it’s a natural protection against avalanches. What is the most special cheese you produce? Our most special cheese is also our bestseller: the “Gstaader Bergkäse” with its herb coating. We roll all the cheese loaves in a mixture of mountain herbs. This gives them an aromatic crust, very appetizing for the eyes as well. What is the oldest cheese you have in your cave? The oldest loaf is probably around 120 years old. My predecessor has found it some twenty

Do you have a favourite cheese? Of course I love our own products and the alpine cheeses of the region. But apart from these, among Swiss cheeses, Gruyère is my favourite. And secretly, I’m a big fan of blue cheese. I really like Roquefort. Ideally, with a slice of fresh bread and a glass of red wine. And what’s your cheese no-go? Vegan fondue! And pairing a real cheese fondue with a Bordeaux or any full-bodied red wine. That just doesn’t work. Speaking of fondue, we have created a project together: the Palace Fondue. What can you tell us about that?

years ago in an old farmhouse. It must have gone

In collaboration with Franz W. Faeh,

forgotten in the cellar there. It’s certainly still

your Culinary Director, we are bringing the

edible, but maybe not that enjoyable. I wouldn’t

delicious Palace Fondue to Globus stores all over

recommend trying it.

Switzerland.

PALACE CELEBRATION To say “I do” in a unique environment, to celebrate a loved one, or simply to become a princess or prince for the day: The Gstaad Palace is the perfect venue for your event. Individualised menus, magnificent décor, and professional service catering to all of your wishes: the Salle Baccarat, Gstaad’s largest and most festive ballroom, is always in high demand. We recommend getting in touch early so our planning committee can get started right away: WEDDINGS A carriage ride through our winter or summer wonderland, dinner at a fairy-tale castle, followed by a party at the GreenGo: Wow your wedding guests with real-life magic and celebrate your love with the magnificent mountains as eternal witnesses.

FAMILY EVENTS We get it, family is important. And as a member of the Palace family, there’s always something to celebrate. A renewal of vows, an intercontinental

By the way, the Walig Hut is a very romantic setting

get-together, or just to say “I love you all” –

for a summer proposal. Just sayin’…

whatever it is, let us roll out the red Palace carpet for you and your loved ones.

BIRTHDAYS A surprise party or a long-planned fête, our team

For further information, please visit palace.ch or

of dedicated professionals will ensure you and

reach out personally to our Events Team.

your guests get to celebrate your birthday star in

style. Fun fact: Pets have been thrown parties at

+41 33 748 50 00

our hotel as well!

ROBERT STEFFEN AND HIS LEGACY HOW A TEACHER SHAPED THE FUTURE OF GSTAAD

The railway brought business: When the railway

sister of his late fiancée. The clever teacher knew

line from Montreux to Gstaad was opened in

his numbers: Thanks to land purchases and

1904, tourism in the Saanenland region rapidly

exchanges, as well as the active support of his

developed. A visionary Gstaad teacher, Robert

father-in-law, Steffen expanded his property step

Steffen, had a dream that was to have a decisive

by step – to a total of 70,000 square metres. He

influence on the future of Gstaad.

had always envisioned building a grand hotel at

Once upon a time, there was a man of true

Oberbort. He attracted investors in the luxury

passion... His name was Robert Steffen, born on

hotel industry in the French-speaking part of

29 August 1878. Steffen studied to become a

Switzerland; in 1911, he founded the public limited

teacher in Bern, and his first job was at the

company “Royal-Hôtel & Winter Palace Gstaad”.

Turbach School near Gstaad. After the sudden passing of his fiancée, Emma Rieben, he moved to England, where he perfected his English. There, he had an idea. Why not turn Gstaad into a spa resort of worldwide fame: the St. Moritz of Western Switzerland? BACK TO GSTAAD

THE LUXURY HOTEL AT OBERBORT Construction began in April 1912. Steffen gave up his job as a teacher and was now responsible for negotiating with the authorities, media coverage, advertising, receiving important guests and much more. Just in time for the start of the winter season, on 8 December 1913,

After further training as a secondary

the Royal-Hôtel & Winter Palace Gstaad was

school teacher and a few years of professional

officially opened. Around the same time, the

experience in Zurich, Robert Steffen returned

Steffens had a son, their only child, and moved

to Gstaad, where he married Luise Rieben, the

into their newly built home near the Palace.

The first affiche from 1913

Robert Steffen with his wife Luise

A FANTASTIC START

110 YEARS LATER

The first season exceeded the wildest

Robert Steffen’s vision left a lasting mark on

expectations. Yet, shortly after the opening, the

Gstaad and the surrounding area. As the initiator

First World War broke out. The fragile financial

of the Palace, he built the first ice rink and

situation presented the hotel with its first major

coordinated the first tennis tournament on the

challenge. It was not until five years later that

grounds of the hotel, organised the first ski race

the accounts closed with a small profit. Robert

and was crucial in setting up the tourist office.

Steffen, however, did not live to see this upswing.

Today – 110 years after its opening and managed

On 19 February 1923, he died of stomach cancer

by the third generation of the Scherz family –

at the age of only 45.

the Gstaad Palace remains an essential driving force for tourism in the region. And it symbolises Steffen’s dream that has come true.

HAUSER & WIRTH IN GSTAAD

his winter, the international art gallery

Bourgeois, Alexander Calder, George Condo,

Hauser & Wirth reopens the Gstaad

Philip Guston, Fausto Melotti and Pipilotti Rist.

winter season 2023/24 with an exciting

The charming “Vieux Chalet” is the former

programme of presentations by the gallery’s

chalet of Gunther Sachs and has been Hauser &

artists.

Wirth’s home in Gstaad since 2015.

For many years, Hauser & Wirth’s activities

Hauser & Wirth also continues their

in Gstaad – helmed by James Koch, Partner and

partnership with Ciné-Theater Gstaad, bringing a

Executive Director at Hauser & Wirth – have

programme of art focused films or documentaries

included public installation projects with the

to the cinema this winter. This cinematic series,

Gstaad Palace, including works in recent years

titled CinemArt, offers unique views into the

by Jenny Holzer, Martin Creed and William

lives and work of significant international artists,

Kentridge.

artistic movements, and art world figures.

At the Palace’s gardens, the gallery

At Le Grand Bellevue, a presentation of

showcases ‹Undelivered Message› (2016), a

new paintings by the Hungarian-born, New

bronze sculpture by the French artist Camille

York-based artist Rita Ackermann is on display.

Henrot. Inspired by literature, psychoanalysis,

Ackermann’s compositions occupy a space

and cultural anthropology in her versatile work,

between the figurative and the abstract, where

‘Undelivered Message’, part of her ‘Monday’

human forms simultaneously disappear and re-

series, explores how we view days of the week,

emerge from her canvases.

personifying

Monday

through

whimsical

characters and presenting it as a day of mixed emotions, from weariness to transformation. Further, the gallery presents an outstanding selection

modern

and

contemporary

For visiting the “Vieux Chalet”, or any questions regarding the programme of CinemArt, at the Gstaad Palace or at Le Grand Bellevue, please contact James Koch via gstaad@hauserwirth.com or directly via +41 79 362 09 27.

masterworks from its roster of artists in their

Hauser & Wirth happily welcomes you at “Vieux

venue at “Vieux Chalet”, including Louise

Chalet”, Oberbortstrasse 24, Gstaad.

Previous page: Camille Henrot, ‘Undelivered Message’ (2016). Bronze, stromatolite. 306 x 172 x 53 cm / 120 1/2 x 67 3/4 x 20 7/8 in. © Camille Henrot Courtesy the artist and Hauser & Wirth- Photo: Jon Etter

USELESS MORE THAN A FASHION BRAND

Growing up in Gstaad, the entrepreneurial spirit

Tiare: We do get a lot of our inspiration

got a good hold of Sabrina Scherz and Tiare Von

through other artists. We want to work with

Meister at a very young age. Their latest venture,

small designers, artists and create a community.

«UseLess behaviour», is already making waves

We are starting small to build up something

in the fashion world. We’ve talked to the young

bigger.

founders about their brand, sustainable streetwear

Sabrina: Indeed, we like to play with

vs. fast fashion, and how our unique village has

humour. And our goal is to make people laugh.

shaped their vision.

To not take everything so seriously. Everything is a bit useless!

Sabrina and Tiare, one of your T-shirts says, “I’m not as think as you stoned I am”. Who came up

USELESS is also a play on words between using

with that?

less, buying smarter, and giving life to useless pieces.

Sabrina:

saw

the

statement

How did you come up with this?

Instagram. And we thought it was so funny and

Sabrina: During quarantine, we had so

original. It speaks to the younger crowd, and we

much time on our hands and wanted to get

wanted something a bit daring, new and flashy.

creative. Instead of buying new clothes, we took

T-shirts from our brothers or fathers, cut them

Let’s say it’s 2043, and we are looking back on

up, and restyled them. That’s how it all started.

USELESS. What have you achieved with your

Tiare: We bring life to these pieces instead of throwing them away. We want to make everything small-scale, small production with zero waste. Our brand is also a movement, a philosophy. We all should think more about where things are coming from. Gstaad, our home, features a lot of luxury fashion brands like Versace or Louis Vuitton. Why do you think Gstaad is the best place to showcase your brand? Sabrina: It’s a small village so we can reach many people. We’re aiming on bringing something new to this beautiful region that we believe combines the mountain chills with our Useless thrills. Tiare: We want to share a lot more than just upcycled clothing. For everyone who loves the outdoors, USELESS aligns with their values. Here, we can explain our story to eventually one day bring it to other places.

brand? Sabrina: Well, hopefully, USELESS will be known globally. Not just as a fashion brand but as a behaviour. Tiare: In 20 years, USELESS will be a powerhouse. A community to create products as well as job opportunities for young creatives. We’re starting small but thinking big! And on the short-term vision, what’s next? Sabrina: We’re excited to see our newest collection taking shape. It’s going to be a Unisex, Grade A, 100% Cashmere collection. With this collection we pay particular attention to embrace zero tolerance towards child labor or any kind of unfair trade practices. We focus on a very transparent and sustainable production process while selecting the finest quality cashmere fibers, which by the way, were handpicked from both outer and inner Mongolia Tiare: Excitement is slightly understated, with only 20, one of a kind, «Colour Blast

Your generation is very digital. Why did you choose

Sweaters & Hoodies», we expect the collection

an industry based on a physical product?

selling out very fast when available in December

Sabrina: We like doing stuff and being in contact with our buyers, not just through an online platform. And we love seeing our creations come to life. Tiare: Also, people look at what you’re

2023. Aiming to be a movement not supporting “Fast-Fashion” that’s the only aspect where we indeed welcome being fast. Sabrina & Tiare (simultaneously) : Cashmere carbs just don’t stick

wearing. And it’s a way of asking questions. But also, our brand doesn’t have to be directly linked

You can find USELESS creations online:

to fashion. We’re starting with fashion. But we

uselessbehaviour.com

could expand into any other industry. Be part of this journey to unveil the next coming projects.

SUMMER 2024 IS COMING...

29 June - end of August

3 - 7 July

12 July - 31 August

«PISCINE» THE PLACE TO BE(ACH)

SWATCH BEACH PRO GSTAAD

MENUHIN FESTIVAL

13 - 21 July

19 July - 31 August

August 2024

EFG SWISS OPEN GSTAAD

GREENGO SINCE 1971

10TH KID’S GRAND PRIX

22 - 25 August

30 August - 1 September

HUBLOT POLO GOLD CUP GSTAAD

9TH GSTAAD PALACE CHALLENGE

Curious to learn more about it? The Gstaad Palace Summer Highlights will be released in May 2024 @gstaadpalace

@GstaadPalaceSwitzerland

@gstaad-palace

SUMMER SEASON 21 June - 8 September 2024

GSTAAD PALACE

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